Very rich (Lectures, BG)

Expressions researched:
"very rich"

Bhagavad-gita As It Is Lectures

Introduction to Bhagavad-gita As It Is -- Los Angeles, November 23, 1968 :

Devotee: The last sentence was, "Bhagavān sometimes mean any, any, means any powerful person or demigod, but here it means Kṛṣṇa. This is confirmed by all the great..."

Prabhupāda: Now this bhagavān, you have heard, many times I have explained, bhaga. Bhaga means opulence. There are six kinds of opulences. What is that? Wealth, and then influence, strength, reputation and knowledge, beauty and renunciation. Is it not six? If a man is wealthy, very rich, just like in your country Rockefeller, Ford, there are many rich men in your, the..., your country is very rich. So if one is very rich he is called opulent. If a man is very reputed, famous man, he is also opulent. If a man is very influential, he is also opulent. If a man is very strong... Now the strong man, formerly strong men had request, ahh, respect. All the kings, they were respected on their personal strength.

Lecture on BG 1.20 -- London, July 17, 1973:

Therefore formerly a brāhmaṇa, when he accepts a service from anywhere, he was rejected from the brāhmaṇa society. You know, Sanātana Gosvāmī. Sanātana Gosvāmī, Rūpa Gosvāmī, they belonged to a very high-class brāhmaṇa, Sarasvata Brāhmaṇa, very rich men. But both the brothers accepted service in Mohammedan government as ministers, and they were immediately rejected from the brāhmaṇa society. It is not very long ago, say, about five hundred years ago. The brāhmaṇa society was so strong. As soon as they will accept service. You know, the Tagore family of Calcutta, Rabindranatha Tagore, they are also brāhmaṇas. But we know, in our childhood, they were also excommunicated from the brāhmaṇa family because they also accepted service.

Lecture on BG 1.20 -- London, July 17, 1973:

You simply see Kṛṣṇa nicely decorated in the temple. That is bhakti. You simply prepare foodstuff for Kṛṣṇa. That is bhakti. You simply chant the holy name of Kṛṣṇa. That is bhakti. In this way we can utilize all the senses. We can utilize our hands in collecting flowers, in cleansing the temple. If we haven't got education, ignorant, it doesn't require. Simply engage your senses, hṛṣīkena hṛṣīkeśa-sevanam (CC Madhya 19.170). Then you become perfect. You have got your senses. Engage the senses for the service of Kṛṣṇa. Then you become perfect. Very nice thing. You don't require to become a very big philosopher, very rich man, very nicely educated, nothing of the sort. Simply you have got your senses. Engage the senses in the service of Kṛṣṇa, your life is perfect. Thank you very much. Hare Kṛṣṇa. (end)

Lecture on BG 1.24-25 -- London, July 20, 1973:

So here is śāstra, Bhagavad-gītā. Hṛṣīkeśa. We have already explained one day. Here also, again we are explaining. Hṛṣīkeśa. Kṛṣṇa. Kṛṣṇa is there. He never leaves from Vṛndāvana. He is there. Why? Here also. Just like we see, a very rich man, a very influential man, the president, he lives in his... The Queen, she is in the Buckingham Palace. But she cannot go at the same time anywhere and everywhere. No. She is in, packed up in Buckingham Palace. Kṛṣṇa is not like that. Therefore He is Hṛṣīkeśa. Try to understand the distinction between Kṛṣṇa and others. Kṛṣṇa is goloka eva nivasaty akhilātma-bhūtaḥ (Bs. 5.37). Ātma-bhūta. This ātma-bhūta is Hṛṣīkeśa. He is giving intelligence. The more you become purified, the more you get direct instruction from Hṛṣīkeśa. This is the point. So how you can become purified? Purified means no more influenced by the modes of material nature. That is explained: guḍākeśa. Guḍāka īśa. Guḍāka means darkness, and īśa. When you become master of this material world, or material senses. This material world means material senses. That's all. So if you become master of the material senses, then you become guḍākeśa. Therefore Arjuna is described here as guḍākeśa. Arjuna... Don't take Arjuna that he was mistaken. No, he cannot be. How he can be? He is constantly with Kṛṣṇa. How he can be misdirected? No. That is not possible.

Lecture on BG 1.45-46 -- London, August 1, 1973:

So Kṛṣṇa's order must be final. If He says then everything is all right. So here Arjuna's position is: Kṛṣṇa has already arranged the battle, and he knows that Kṛṣṇa wants this battle; still, he says that yadi mām apratikāram, he decides in his own way. This is called māyā. He knows what is Kṛṣṇa's desire, and still, he is speaking his own philosophy. That means Arjuna is placing himself on the position of ordinary man. Ordinary man does not know what is Kṛṣṇa and what is Kṛṣṇa's desire, and he manufactures his own philosophy and thoughts. That is ordinary man. But Arjuna, he is always friend of Kṛṣṇa, constant friend. His name is Gudakesa, above all darkness. Certainly he must be. One who is Kṛṣṇa's friend directly, how there can be ignorance? There cannot be. Then why Arjuna is playing that part? He knows Kṛṣṇa's desire; still, he says that yadi mām apratikāram aśastram śastra-pāṇayaḥ. And no... Tan me kṣemataraṁ bhavet. He is playing like that. Because without Arjuna's playing like that, how this Bhagavad-gītā will come? This is just like playing on the stage. One very rich man, he is, in a drama, he is playing the part of a very poor man. But actually, he is not poor man. But in the stage he is playing the part of a poor man. Similarly, Arjuna is not bewildered, but for the time being he appears to be bewildered by Kṛṣṇa's māyā, because Kṛṣṇa wants to speak Bhagavad-gītā, for the benefit of the whole world, that what is spiritual knowledge. Therefore this is a stage arrangement.

Lecture on BG 1.45-46 -- London, August 1, 1973:

So the examples are given by Prahlāda Mahārāja: bālasya neha śaraṇaṁ pitarau nṛsiṁha. "My Lord Nṛsiṁha-deva, the parents of children, they are not actually protector of the children." Because generally we think that "This child, this boy has got his father, mother, he is well-protected." No. Father and mother... Every father and mother wants to protect the child, but still, the child has to meet some danger and dies. There are so many experience. Similarly, bālasya neha śaraṇaṁ pitarau nṛsiṁha. The father and mother is a counteraction for the dangers of the child. But Prahlāda Mahārāja said, "No, they are not counteraction." It is not that if a child is in danger, because the father and mother is very strong, very rich, he will be able to give protection to the child. No. That is not possible. Then nārtasya cāgadam. The medicine... A person is suffering from some disease, some fatal disease. If you think "I shall engage first-class physician and I shall supply first-class medicine," if you think, "Then the patient will be saved," no, that is not possible. That is not possible. We have got many experiences like that.

Lecture on BG 2.1-10 and Talk -- Los Angeles, November 25, 1968:

Prabhupāda: Now, Arjuna was sympathetic with his brothers and relatives and he was practically crying, with tears in his eyes, and Kṛṣṇa said that it is non-Āryan. It is not befitting for an Āryan. Just see. He was so compassionate, but still, it is not approved by Kṛṣṇa. Go on.

Tamāla Kṛṣṇa: Purport. "The Sanskrit word Bhagavān is explained by the great authority, Parāśara Muni, the father of Vyāsadeva. The Supreme Personality who possesses all riches, entire strength, entire fame, entire beauty, entire knowledge, and entire renunciation is called Bhagavān. There are many persons who are very rich, very powerful, very beautiful, very famous, very learned, and very much detached, but no one can claim that he is possessor of all these opulences entirely. Such a claim is applicable to Kṛṣṇa only, and as such He is the Supreme Personality of Godhead. No living entity, including Brahmā, can possess such opulence. Neither Lord Śiva nor even Nārāyaṇa can possess such opulence as fully as Kṛṣṇa. By analytical study of such possessions it is concluded in the Brahma-saṁhitā by Lord Brahmā himself that Lord Kṛṣṇa is the Supreme Personality of Godhead. Nobody is equal to or above Him. He is the primeval Lord or Bhagavān known as Govinda, and He is the supreme cause of all causes. It is stated as follows: There are many personalities possessing the qualities of Bhagavān, but Kṛṣṇa is Supreme over all of them because none can excel Him. He is the Supreme Person and His body is eternal, full of knowledge and bliss. He is the primeval Lord Govinda and the cause of all causes. In the Bhāgavatam also there is a list of many incarnations of the Supreme Personality of Godhead, but Kṛṣṇa is described therein as the original Personality from whom many, many incarnations and Personalities of Godhead expand. It is stated in this way: All the lists of the incarnations of Godhead submitted herewith are either plenary expansions or parts of the plenary expansions of the Supreme Personality of Godhead, but Kṛṣṇa is the Supreme Personality of Godhead Himself. Therefore Kṛṣṇa is the original Supreme Personality of Godhead, the source of both Supersoul and the impersonal Brahman. In the presence of the Supreme Person, Arjuna's lamentation for his kinsmen is certainly unbecoming, and therefore Kṛṣṇa expressed His surprise with the word kutas, wherefrom. Such unmanly sentiments were never expected from a person belonging to the civilized class of men known as Āryans. The word Āryan is applicable to persons who know the value of life and have a civilization based on spiritual realization. Persons who are led by the material conception of life do not know that the aim of life is realization of the Absolute Truth, Viṣṇu, or Bhagavān. Such persons are captivated by the external features..."

Prabhupāda: But at the present moment they claim that "We belong to the Āryan family," but they have not the qualification of an Āryan. The Āryan qualification is described there. Simply Arjuna was little flickering, he showed his little weakness, and he was at once condemned as non-Āryan. "Oh, you are just showing your symptom of a non-Āryan." You see. And by Kṛṣṇa. So the Āryan word is not ordinary. To become Āryan means a perfect human being, as far as possible. That is Āryan civilization.

Lecture on BG 2.1-10 and Talk -- Los Angeles, November 25, 1968:

Dayānanda: With the twelve-year-old boy?

Tamāla Kṛṣṇa: No. He came with his wife that night.

Prabhupāda: He's Indian?

Tamāla Kṛṣṇa: No. No. There was another Indian people there that night, but he was separately with his wife. We had a kīrtana. That was that very rich man, Indian man who came, and then there was another couple there.

Prabhupāda: So he's also rich man?

Tamāla Kṛṣṇa: I don't think so. But he has a wife and he says many things have been changing since he chanted. He says he doesn't know whether he should attribute it to the chant, but he's going to keep chanting. And he looks very, ah, he looks much happier.

Prabhupāda: That's all right. So, chant. (end)

Lecture on BG 2.1-11 -- Johannesburg, October 17, 1975:

Then Arjuna decided to accept Kṛṣṇa as his guru. He... Śiṣyas te 'ham: "I become your disciple." To become disciple means no more argument. When we talk friendly there is argument, counterargument. But when there is order from guru there is no more argument. Therefore Arjuna says that kārpaṇya-doṣopahata-svabhāvaḥ: "Actually my behavior should be exactly like a kṣatriya, to fight for the just cause, but in this case I am denying. Therefore I am kṛpaṇa." Kṛpaṇa means one who does not properly use his position. One man is very rich, but he does not use his money, simply sees the money. He is called kṛpaṇa. Similarly, Arjuna is powerful, he can fight, he is a kṣatriya, but he is denying his ability. Therefore he is thinking that "I have become kṛpaṇa, miser. Although I have got strength, I am denying to fight." "Although I have got money, I do not spend." These are called kṛpaṇa. So kārpaṇya-doṣopahata: "Now I am infected with kārpaṇya-doṣa." Kārpaṇya-doṣopahata-svabhāvaḥ.

Lecture on BG 2.2 -- London, August 3, 1973:

If one has no devotion to the Supreme Personality of Godhead, he cannot have any good qualities. These are not good qualities. Actually that is so. Suppose if you, the... According to karma-kāṇḍa vicāra, if you open a school, so in the next time, you will have good education. It is pious activities from material point of view. So the benefit will be that you will have good education in your next life. Accepting that it is very nice, next life I shall be very learned scholar, but to become that learned scholar I'll have to take my birth. But he does not know that how much difficulties are there to take birth. Kṛṣṇa says, janma-mṛtyu-jarā-vyādhi-duḥkha-doṣānu-darśanam (BG 13.9). One should see to the duḥkha, unhappiness, on account of birth and death. So suppose you will get next life in the heavenly planet, or you shall become very rich man, or you shall become very learned man, but you have to go through these distresses, janma. They do not consider this. Janma-mṛtyu-jarā-vyādhi-duḥkha-doṣānu-dar... Those who are actually learned, they, they should know that "Why shall I go again in the process of birth and death?" We have forgotten how much difficulty it is, how much troublesome it is, how much distress it is to remain in the womb of the mother for taking birth again. That we have forgotten. Therefore this kind of conclusion is not very intelligent conclusion. The intelligent conclusion is: tyaktvā dehaṁ punar janma naiti (BG 4.9). That is intelligent. After giving up this body, no more coming to material world. That is intelligence.

Lecture on BG 2.7-11 -- New York, March 2, 1966:

Yes. So what are these opulences? Wealth is opulence. Then strength is opulence. Then... Aiśvaryasya samagrasya vīryasya. Strength and fame. Fame is also opulence. Just like Lord Jesus Christ. The whole Christian world knows. Lord Kṛṣṇa everyone knows. Or the, apart from them, President Johnson. Now the whole America and the whole world knows who is President Johnson. Mahatma Gandhi. The famous. So fame is also opulence. And nobody knows me, but he is also a person. He is known throughout the whole world. So this is an opulence. Just like your Rockefellers. They are very rich. So everyone knows in the world. So they are opulent, opulent by wealth. Similarly, somebody is opulent by fame, and somebody is opulent by strength. And so strength is opulence, wealth is opulence, and fame is opulence. And then beauty; beauty is also opulence. If one, one man or woman, is very beautiful, he attracts persons. He attracts. So anything that attracts, that is called opulence. A wealthy man attracts. A strong man attracts. A famous man attracts. If somebody, famous man, comes here, oh, so many people will gather to receive him.

Lecture on BG 2.9 -- Auckland, February 21, 1973:

Then Kṛṣṇa was smiling, that "How is that? Arjuna is My friend, he is so advanced, and he has been overcome by this temporary illusion. His duty is to fight, and in the presence of other party he is ready to fight, and this man, My friend Arjuna, is declining to fight." So He was little astonished. Therefore here it is said, prahasann iva, smiling. Smiling because He thought that sometimes illusion takes place even to a great personality like Arjuna. Therefore He was smiling. So hasann iva. Then He said, śrī bhagavān uvāca. Bhagavān uvāca. Kṛṣṇa is the Supreme Personality of Godhead, Bhagavān. The Bhagavān word is very significant. Bhaga means opulence. Opulence. There are six kinds of opulences we experience. The wealth. If one is very rich, he is called opulent. Aiśvaryasya samagrasya vīryasya. If one is very powerful, he is called also opulent. If one is very wise, he is called opulent. If one is very beautiful, he is called opulent. Similarly, there are six kinds of opulences, and when all these six kinds of opulences are possessed by somebody, he is called Bhagavān, Bhagavān, or God. Opulences, you have got some riches, but you cannot claim that you have got all the riches.

Lecture on BG 2.11 -- London, August 17, 1973:

Therefore Bhāgavata says that do not try to change your destiny. Everyone is trying to change the destiny. I am poor man, I must be very rich man. But you cannot change your destiny. Tasyaiva hetoḥ prayateta kovido na labhate yad bhramatām upary adhaḥ (SB 1.5.18). In this world we are, every one of us are bound up by the laws of karma, destiny. We have got our destiny. So much happiness, so much distress we must have. Because this is a mixture of happiness and distress. Here you cannot have unadulterated happiness. That is not possible in this... Unadulterated happiness, real happiness can be achieved in the spiritual world. Not in the material world. So certain amount of happiness and certain amount of distress we have to enjoy and suffer. You cannot change it. This is the law of nature in this material world.

Lecture on BG 2.11 (with Spanish translator) -- Mexico, February 11, 1975:

Bhaga means opulence. So there are six kinds of opulences. One opulence is to become very rich, another opulence is to become very powerful, another opulence is to become very strong, another opulence is to become very famous, another opulence is to become very wise, and another opulence is to become very much renounced. So these six kinds of opulences, when present in the superlative degree, that is Bhagavān. This means, as it is stated in the Vedic literature, na tasya samaḥ adhikaś ca dṛśyate: "Nobody is found equal to Him or greater than Him." In this material world any person you take, next moment you'll find somebody equal to him and somebody greater than him. But the Vedic information is: God means who has no equal and who has no greater person than Him. Actually Bhagavad-gītā was spoken by Kṛṣṇa, and here it is said, bhagavān uvāca. So Bhagavān, the Supreme God, means Kṛṣṇa. That is the statement in all Vedic literature.

Lecture on BG 2.12 -- Mexico, February 12, 1975:

So even a person comes to the temple and follows the regulative principle for some time—again he falls down—he's not loser; he's gainer. Others who do not take this lesson and outside they may perform his so-called duties very perfectly, he's loser. So at least for some time let every one of you come here and follow the restriction. And if you become perfect, is all right, but even if you go away, whatever you have done, that is your permanent asset. That is stated in the Bhagavad... Svalpam apy asya dharmasya trāyate mahato bhayāt. And even that little asset can help you to become free from the greatest danger. There are many examples. They are stated in the Śrīmad-Bhāgavatam. Therefore, in this human form of life, at least we shall try to get some spiritual asset. So, in the Bhagavad-gītā it is stated, even such person falls down, he is given chance next life to take birth in very rich, aristocratic family or in a very pious brāhmaṇa family. So, little spiritual asset in this human form of life will at least guarantee your next life in a very nice family. But without spiritual life there is no guarantee whether you are going to become human being or cat or dog. That's all right. (end)

Lecture on BG 2.14 -- London, August 20, 1973:

So mātrā-sparśās tu kaunteya śītoṣṇa-sukha-duḥkha-dāḥ (BG 2.14). So that, according to the body, you get pains and pleasure of this material world. A very rich man, living very comfortably, a little painful thing is intolerable by him, because he has got a such body, so delicate body. Just like a child. Because he has got delicate the body, little pinching makes him crying, uncomfortable. So it is all due to body. But the soul is different from the body. So Kṛṣṇa is trying to convince Arjuna that "Why you are hesitating to fight? Do your duty. Your so-called grandfather or so-called guru, as you say, your teacher, they are not this body. So in this fight, if your grandfather or teacher is killed, why you are lamenting? They are eternal." That is also explained, that "They were existing in the past, they are existing at present, and they will continue to exist. Simply the body will change. So why you are lamenting? Rather, it is a great facility that your grandfather has got now old body, he is not very comfortable, but he will get next life a very new body. So it is good for him if you kill him." Of course, that is not the point. (laughter) You cannot kill without any reason. That is not point. But here, "It is fight. It is duty. They have come to kill you." And the kṣatriyas, their determination is, when they go to fight, either to own victory or die, not returning back, sir, no. If a kṣatriya is hurt on the back side, he is degraded. He must be hurt on the chest, front side. That is kṣatriya. That means he has fought nicely. There is injury on the chest, not in the back side. Back side injury means he was fleeing. So kṣatriya's determination is, either you own the battle or die in the battle. That will be explained. "If you own the battle, then enjoy. You have got the kingdom.

Lecture on BG 2.14 -- Germany, June 21, 1974:

In the previous verse, it has been described that dehino 'smin yathā dehe kaumāraṁ yauvanaṁ jarā: (BG 2.13) "We are transmigrating from one body to another. Exactly like we are passing from a child body to a boy's body, a boy's body to youth body, similarly, we are passing through this body also and accepting another body." Now, the question of distress and happiness. Distress and happiness—according to the body. A very rich man is situated little comfortably. The common distress and unhappiness, er, happiness, that is common. What is that common? Janma-mṛtyu-jarā-vyādhi-duḥkha-doṣānudarśanam (BG 13.9). To take birth either as a dog or as a king, the distress is the same. There is no difference because the dog has to keep itself within the womb of the mother in an airtight condition for so many months, and the man, either he is king or anything, he has also undergo that tribulation. There is no excuse. Because you are taking birth in a king's family, it does not mean that to remain compact within the mother's womb the distress is less, and because he is taking birth in a dog's mother's womb, therefore his is great. No. That is the same. Similarly, at the time of death, the distress... At the time of death there is great distress. It is so strong that one has to leave this body. Just like when the distress becomes very strong, one commits suicide. He cannot tolerate: "Finish this body."

Lecture on BG 2.14 -- Germany, June 21, 1974:

So nobody wants to leave this body, but the distress is so strong that one is forced to leave this body. That is called death. In the Bhagavad-gītā you will find that mṛtyuḥ sarva-haraś ca aham. Kṛṣṇa says that "I am death." And what is the meaning of death? Death means "I take everything from him. Finished. I take his body, I take his association, I take his country, I take his society, I take his bank balance, and everything finished." Sarva-haraḥ. Sarva means everything. Everyone is trying to accumulated big bank balance and big house, big family, big motorcar... But with the death, everything is finished. So that is great distress. Sometimes one cries. You will find at the time of death, in coma, his eye drops are coming out. He is thinking, "I made so many things so nicely to live comfortably, and now I am losing everything." Great distress. I know one friend in Allahabad. He was very rich man. So he was only fifty-four years old. So he was requesting, crying, doctor, "Doctor, can you give me at least four years to live? I had a plan. I wanted to finish it." What the doctor can do? "That is not possible, sir. You must get out." But these foolish people, they do not know. But we have to tolerate. We have to tolerate. That is advised here, that "Because you have got this material body, you have to tolerate, to live within the womb of the mother." Then come out. Then I cannot speak.

Lecture on BG 2.16 -- London, August 22, 1973:

So liberation means the more you are enlightened the value of life, the more, then you become liberated. The more you become liberated, the more you are advanced in your spiritual knowledge, sat, sat, sat-saṅga. Therefore, these meetings which we hold every day, they are meant for advancing in spiritual life. Here, there is no program how to become very rich, how to possess more motorcars, how to have more bank balance, how to have nice dress. These are material things. Or ignorance: how to sleep thirty-four hours a day, although we have got twenty-four hours only. So here we see big, big men, they sleep up to two o'clock. Early rising means two o'clock. That is also early, but not at day two o'clock. At night, two o'clock, if you rise, that is nice. But they are accustomed to get up, two o'clock. Because they think "The more we sleep, we enjoy life." Therefore, they are śūnyavādī. They want to become zero, sleeping always. Śūnyavādī. "Make everything zero." That is called śūnyavādī. No, that is not life. Śūnyavādī is not life. Activity is life. Kīrtanīyaḥ sadā hariḥ (CC Adi 17.31). Caitanya Mahāprabhu says: "Don't become zero, but be engaged always in chanting Hare Kṛṣṇa mahā-mantra." That is Caitanya Mahāprabhu's cult. We are not going to be zero. We want to be very active, but active not for sense gratification but for Kṛṣṇa's service.

Lecture on BG 2.18 -- Hyderabad, November 23, 1972:

So this age... Therefore śāstra says, prāyeṇa alpa āyuṣaḥ. Generally, almost everyone is short-living. Prāyeṇa alpa āyuṣaḥ kalau asmin yuge janāḥ. Asmin yuge, kalau, they are very short-living. Then again, mandāḥ: all rascals. Mandāḥ, third class; no first-class men. Practically no brahminical qualification. All śūdra qualification. Therefore mandāḥ. Sumanda-matayaḥ. And if one comes forward to be spiritually enlightened, he accepts something bogus, which has no meaning, without any reference to the śāstras. Therefore mandāḥ sumanda-matayaḥ. They have got a opinion, and that is going on. You may have any opinion. That is all right. This foolishness is going on in this age. Mandāḥ sumanda-matayaḥ. Manda-bhāgyāḥ, and most unfortunate. Everyone is practically unfortunate. Nobody has certainty what he will eat tomorrow, or in the evening. Everywhere... Don't think only it is only in India. In America. When I went there, I thought everyone is very rich. There are so many poor men. They are lying on the street. The street-lying population is everywhere, either in India or in America or in England. I have seen. The first-class, second-class, third-class men will remain there. You may however try to make everyone first class; the division, first class, second class, third class, will go on. That is nature's arrangement. Mandāḥ sumanda-matayo manda-bhāgyā hy upadrutāḥ (SB 1.1.10). And disturbed. Just like today's strike, unnecessarily. Disturbance. So many disturbance everywhere, all over the world, because the population has degraded, degraded. They must be like that. This is the way.

Lecture on BG 2.26 -- Hyderabad, November 30, 1972:

So we should follow... This is called paramparā system. As Arjuna understood Bhagavad-gītā, if we understand in that way, then we are perfect. I may be imperfect, but because I understand Bhagavad-gītā as it was understood by Arjuna, I am perfect. Because the knowledge I am distributing, that is not imperfect. Just like a post peon. A post peon is delivering you one thousand dollars. So he may be poor man, but the one thousand dollars, he is delivering, that is a fact. That is not bogus thing. Because he has not manufactured something. He has received that money order from the post office. He's asked to deliver it to such and such person. His honesty is to deliver the money order as it is to the bona fide person. That is his perfection. He doesn't require... Because he's delivering one thousand dollars, he doesn't require to become a very rich man. He may be a poor man. Similarly, a guru, a guru is perfect when he delivers the words of the superior authority as it is. Then he's perfect. He may be imperfect in your estimation. But that is his perfection, that he is not misleading people by becoming a so-called rascal scholar and interpreting in a different way and misleading the whole population. That is perfection. People say so much about me, that I have done some wonderful thing. But I say that I am not a magician. I'm not a magician. My only credit is that I am presenting Kṛṣṇa as He is. That's all. I am not diluting Kṛṣṇa. That is not my business.

Lecture on BG 2.40-45 -- Los Angeles, December 13, 1968:

So Nārada Muni, his spiritual master, advised him to describe the activities of the Lord. That is Śrīmad-Bhāgavatam. In that connection he says that some way or other, if somebody becomes in connection with Kṛṣṇa consciousness, or God consciousness, and acts in that spirit, that is never lost. The action of Kṛṣṇa conscious activities will never be lost. That is the purport of this verse. Just like I am doing very large-scale business in my present body. I am earning... Just like Rockefeller, Ford, in your country. In our country also, Birla. There are many big industrialists earning money like anything, hoarding money. But this money, this acquisition or educational qualification... Suppose in this life you become a great scientist, a great scholar, M.A., Ph.D, D.A.C., LL.D., so many titles, and very good opulence, or very good beautiful body, so many material... These are material acquisitions, to get birth in high family, to become highly educated, highly educated, to become very rich, these are material acquisitions. But Śrīmad-Bhāgavata says that all these acquisitions will be finished as soon as the body is finished. The people, they do not know it. They are thinking that "Whatever I am acquiring in this body, that will go with me, or I shall be happy with these acquisitions." That is called illusion, māyā. Because they have no knowledge that "I am spirit soul. I am changing this position of different bodies." Vāsāṁsi jīrnāṇi yathā vihāya (BG 2.22). Just like we change our dresses. This knowledge is lacking in the present civilization. They want to make permanent settlement here, but forget that "Any moment, I shall be kicked out of this situation. I shall have to accept another situation." That is the lack of education in the modern civilization. They are accepting something temporary as permanent settlement. This is called illusion.

Lecture on BG 2.40-45 -- Los Angeles, December 13, 1968:

So this renunciation is recommended. If we simply remain in material opulence and enjoyment, that will be our disqualification for entering into the kingdom of God. Too much attachment, too much increasing of material civilization means that next life is very much dark. Bhogaiśvarya. God. Too much attachment, too much increasing of material civilization means that next life is very much dark. Bhogaiśvarya-prasaktānām (BG 2.44). Just like the other day I was explaining, rāja-putra ciraṁ jīva. "Oh, the son of royal order, you live forever. Because you do not know, next life is very dark for you. Because you do not cultivate any Kṛṣṇa consciousness. You have got money, and you are enjoying sense enjoyment, and as soon as this body will be finished, no more your control. Then you are completely under the control of material nature, and you'll have to accept a body as you have done in this life, because this life is preparation for the next life." You have got very concrete example. Just like President Kennedy. He was young man, very rich man, and he got the president post with great endeavor, spending so much money. He had his wife and children. But in one moment everything finished. Everything finished.

Lecture on BG 2.40-45 -- Los Angeles, December 13, 1968:

Yes. They cannot take. Therefore we have to voluntarily accept simple life. Simple life. Just like we are sitting here on the floor. According to your American standard of life, this is not good. Therefore no very rich class of men or high class of men, they do not come to this because we have no sitting place. But actually, what is the difference? If you sit down on the floor or if you sit on a very nice comfortable couch, after all, you are sitting. But to secure a very nice couch, you have to waste your time so much. Your valuable time which you could use for cultivating Kṛṣṇa consciousness, you'll have to waste for securing a comfortable seat of couch. This is called material civilization. That's all. You are extending the comforts of life, but you do not know that this life is temporary. How long you shall live in this comfort? Your real thing is spirit soul which is eternal. That is also the instruction of Lord Jesus, that after gaining everything, if you lose your own soul, what is the gain? Bhogaiśvarya-prasaktānām (BG 2.44). Therefore this is another kind of disqualification for advancing in spiritual consciousness, if one becomes too much attached to these material comforts of life. Therefore according to Vedic civilization, a boy is trained to become brahmacārī. Brahmacārī. Brahmacārī means complete celibacy. No sex life, no amusement. Because just to train him not to be attracted by this material sense enjoyment. Then he'll be able to grasp what is spiritual life.

Lecture on BG 2.48-49 -- New York, April 1, 1966:

Of course, today there is no time. Otherwise I would have recited. Those who have got my books, you will see that how much profusely the earth was producing during the time of Mahārāja Yudhiṣṭhira, because the executive head of the state was a pious, so how nature was helping. Nature was helping. Now India there is scarcity, scarcity of foodstuff. But the same India was producing so much grains, even during British time, that many thousands and thousand tons of rice were being exported from India to other countries. You see? That I have seen. I have seen. My maternal uncle was very rich man by simply exporting rice to the foreign countries. Yes. Spices... And old history you will find that India, they had got their own ships for exporting spices to Greece and other countries of Europe. The history is there. And they were supplying muslin cloth, even just before the British period, Muslim period. So India's export, export, I mean to say, status was far greater than other countries. And these spices and other export attracted persons from Europe, that Vasco de Gama, and the Columbus also wanted to go, but he fortunately came to America. You see? All these Europeans and the Britishers went and established their supremacy. So India was so rich. But now how that India has become so poor? The same land is there. Why? Because they have lost that old culture, God consciousness. You see? And at least my calculation is that, that a state, a secular state... Secular state means he has no... Here in America you have got state religion. You have got state religion.

Lecture on BG 2.49-51 -- New York, April 5, 1966:

You'll find in Bhagavad-gītā that śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo 'bhijāyate (BG 6.41). Bhraṣṭa. Bhraṣṭa means one, yoga-bhraṣṭa, one who is prosecuting the yoga system... The yoga sys... Yoga system I have already explained. Yoga system means the transcendental process by which we realize ourself, we link up our life with self-realization. That is called yoga. Now, now, somebody begins this yoga of self-realization, but for unfortunately he cannot prosecute the task in a nice way, and sometimes he falls down, falls down from the path. Still, there is encouragement that "You are not loser. You are not loser. Because you will be given a chance next life, and that next life is not ordinary next life." That next life is śucīnāṁ śrīmatāṁ gehe: "You'll have your birth next life either in a very rich family, or in the family of very highly advanced, educated father." Śucīnāṁ śrīmatām. Śucīnām means... I have explained to you the, the life of a brāhmaṇa, brahminical culture. Śuci means brāhmaṇa. Brāhmaṇa means one who knows spiritual life, how to conduct. And he has got other qualifications. Then he's called śuci. And the, the, the opposite word of śuci is called muci. So we need not explain what is muci, but śuci, śucīnāṁ means highly cultured brāhmaṇa. And śrīmatām. Śrī means wealth, śrī means wealth, opulence, beauty and all these things. That means very aristocratic family, very aristocratic family. So he's given chance to get his birth in two places. One who is, I mean to..., not successful. The successful, oh, what to speak of him! The successful goes back to Godhead directly. And even one is unsuccessful, half-finished, then he is given chance to take his birth in two kinds of family. One set is śrīmatām. Śrīmatām means very well-to-do, rich family. And other is very well polished, cultural brāhmaṇa family.

Lecture on BG 2.49-51 -- New York, April 5, 1966:

Now, now according to scripture, now, one who does good work only, no sinful work, then what is the result of his good work? Oh, he gets birth in a good family, in a higher planet, or very rich man, or very educated man, very beautiful man. These are the result of good work. Janmaiśvarya-śruta-śrī (SB 1.8.26). Four things are obtained by good work. You get very good birth, high parentage, janma. You get very good wealth in wealthy family, or you earn millions and millions dollars. You don't think that simply by laboring, one can earn millions and millions dollars unless he has got in the background very good work. You see? Otherwise, everyone is trying to earn millions and billions, but somebody's earning very quickly, without any effort, and somebody, whole life working, he does not get even sufficient for the maintenance. So these are the result of good work and bad work. So janma-aiśvarya-śruta. High education, to become very highly learned man, that is also due to good work. And to be very beautiful, that is also result of good work. Janma-aiśvarya-śruta-śrī. Śrī means beauty. And bad work is just opposite. Now, good work or bad work, now, when you take your birth in a good family, when you are very much educated, very much beautiful, but still, you have to accept the, I mean to say, triple miseries of material existence. That you cannot avoid. That you cannot avoid. Because you are very rich man, you cannot avoid your death. You cannot avoid your disease. You cannot avoid your old age. Similarly, as the man who is poor man, he is also cannot, he also cannot avoid old age, he cannot avoid death, he cannot avoid disease. Similarly, the troubles of material existence is there, both in good life and bad life. But when you work transcendentally, neither good nor bad, for the sake of the supreme consciousness, transcendental position, you don't get this material birth at all. Therefore that is real good. You are above this birth, death, old age and so many troubles, miseries of life.

Lecture on BG 2.55-56 -- New York, April 19, 1966:

There is another very good example. Of course, that is not in your experience, but it is in our India we have got experience that on the riverside the boatman drags the boat with a rope. Have you got any experience like that here, in America? I don't think you have got. The boat is in the middle, middle of the river, and there is a big log in the middle of the boat, and that log is tied with a rope, and that rope is, I mean to say, snatched by the boatman, and the boat goes in the middle of the river. Now, while passing on the bank of the river, there are so many things which pains his, I mean to say, sole. So he is thinking that "When I shall be very rich man, then I shall cover this bank of the river with, I mean to say, soft pillows so that when I shall go by the pillows, dragging this boat, I shall have no pain." Now, our position is like that, that the foolish boatman, thinking that "When I shall be very rich man, still I shall be pulling on this business." He does not know that "If I at all become rich man, then where is the necessity of my pulling this boat in this way?" So similarly, we want to be happy in the same way, that "When I shall be able to cover the whole world with cushions and soft pillows to travel over it, then I shall have no pain of working like this." You see? This is our plan.

Lecture on BG 2.58-59 -- New York, April 27, 1966:

So Lord Śrī Kṛṣṇa, or God, He is the father of every living being. He does not like to see that His sons undergo unnecessary miseries. He does not like to see. Why? If we are sons of God, and what is the position of God? All powerful, all opulence, all wealth, all beauty, all knowledge, everything in full. That is the conception of God. Now, if we are sons of God, then we are very rich man's son. Then why should he suffer? We should not have suffered. But some way or other, by material contact, we are suffering. We are suffering. Now, this suffering, we have become so much accustomed to sufferings that we have taken it granted that these sufferings are nonmaterial. "Let us enjoy this material life. This suffering..." They don't care for suffering. You see? They want this material enjoyment, which is the cause of his bondage. It is cause of bondage. So they do not want... Just like there are some prisoners who do not like to get out of the prison life. They think it is better to remain in the prison because "I have no responsibility. If I go outside the prison, oh, I will have to search out some work. Oh, that is botheration. Let me remain here." Or even after the termination of the prison life, when he comes out, he commits again some criminal act so that he may be put again into the jail. He has been accustomed. Similarly, he does not take seriously the miseries of prison life. He is so accustomed that he does not take. That is ignorance.

Lecture on BG 3.1-5 -- Los Angeles, December 20, 1968:

rabhupāda: That's all. So any question? (devotees offer obeisances) Any question?

Jaya-gopāla: So many people who stop performing prescribed duty to engage in so-called meditation, actually they are committing sinful activity? Is this actually sinful activity to attempt such meditation like that?

Prabhupāda: Meditation? That you can see from the result. You'll find so many persons meditating, but see their life. Phalena paricīyate. One has to be judged by the result. You have worked very hard and supposed to be very rich man, but if I see that you have no nice apartment, neither any car, neither any opulence, so what kind of businessman you have earned? That can be understood immediately. So if one by practice of meditation is actually advancing in spiritual life, why he's materially affected? What is the difference between a person materially affected and spiritually advanced?

Take for example our students. We may not be very much highly advanced. Admitting that, but at least if any gentleman comes, if he's sincere, he'll appreciate how pure they are. At least they are practiced. You see? So by the result, one has to see. But we have seen so many meditators, they cannot change even their daily nonsense habits. So what result they have obtained, they have achieved? I cannot understand? By the result one has to take account. Not by simply jugglery of words.

Lecture on BG 3.11-19 -- Los Angeles, December 27, 1968:

Just like if you obey the department, say, the police department. You are obeying the police department means you are obeying the government. Nobody can manufacture a police department and force you to obey. Because it is one of the important department of government, therefore as soon as there is police handcuff you have to stop. You may be very rich man, millionaire, but you have to obey the orders of the police, otherwise you will be prosecuted. And wherefrom. That man is an ordinary man; simply he stops you. Why do you stop? Because you obey the government.

Similarly, all obeisances offered to the demigods, they are meant for giving obeisances to the Supreme Lord. That is the beginning.

Lecture on BG 3.17-20 -- New York, May 27, 1966:

Raghunātha dāsa Gosvāmī, about whom we pray daily, vande rūpa-sanātanau raghu-yugau śrī-jīva-gopālakau, this Raghunātha dāsa Gosvāmī, he was also a young man and very rich man's son. At that time, five hundred years before, his father's income was, I mean to say, ten millions of rupees. So there are many instances in India we have got. But this Jaḍa Bharata, he left his kingdom and family and everything, and went for spiritual realization, self-realization. Unfortunately, he was again in affection with a cub of deer and he got next life... I think I have already narrated this story. While he died, he was thinking of that deer cub and he became a deer. Yaṁ yaṁ vāpi smaran loke tyajaty ante kalevaram (BG 8.6).

Lecture on BG 3.27 -- Melbourne, June 27, 1974:

You will find in this practical experience. Suppose a boy is very rich man's son. But still, he thinks "Why shall I live under the rules and regulations of my father? Let me go out. I shall enjoy life freely." Freely, what freedom? You are already rich man's son. You can enjoy the property of your very, very rich powerful father, and what independence you will enjoy? This is criminality. This is criminality. We are sons of God, part and parcels of God, and God means almighty. So we have got almighty father, and leaving His place, I have come to this material world to enjoy independently. That is criminality. And we are suffering. That is explained here: prakṛti-stha, "being placed in this material world," puruṣa, bhuṅkte prakṛti-jān guṇān, "he is enjoying, but enjoying the quality of the modes of material nature."

Lecture on BG 4.1 -- Delhi, November 10, 1971:

It is said, "My dear Lord, one who is Your devotee," athāpi te deva padāmbuja-dvaya-prasāda-leśānugṛhīta eva hi, "one who is Your devotee, one who has got Your mercy by worshiping Your lotus feet, he can understand. Others, they may go on speculating for many millions of years, still it is not possible to know God." And in the Bhagavad-gītā also Kṛṣṇa said that "Because you are My devotee, therefore I am revealing unto you My nature." Therefore conclusion is that you have to become devotee, then you can understand what is God. In the Bhagavad-gītā it is clearly said, bhaktyā mām abhijānāti yāvān yaś cāsmi tattvataḥ (BG 18.55). "One can understand Me by devotion," bhaktyā. Bhaktyā mām abhijānāti yāvān yaś cāsmi tattvataḥ (BG 18.55). Tattvataḥ means in truth. You can imagine something of God, but that is not truth. Just like, for example, somebody very big, very rich. So you can imagine this man is so big, so big merchant, he has got so much money. Imagination, by discussion amongst your friends, but that is not perfect knowledge. But somehow or other, if you make friendship with that big man, and if he tells you that "My position is like this," then you understand very easily. You cannot speculate. By speculating, you cannot understand God. That is not possible. He's so great, our speculating power is very poor.

Lecture on BG 4.1 -- Bombay, March 21, 1974:

These are opulences. If a man is wealthy, he's attractive. He attracts. Any man, very wealthy, he attracts. Similarly, if he's very strong, if he's very influential, if he's very learned, wise, if he's very beautiful... He or she, it doesn't matter. Or if he's a great renouncer, one who has renounced everything for public benefit, naturally we have got attraction. So in this material world we find some wealthy man, some rich man, some strong man, some beautiful man, some wise man, one renounced man, but they are only fragmental. Fragmental, very small quantity. Any man... You can take a rich man. He may be very rich man, but, in comparison to the other persons in the material world, but nobody can claim that "I am the richest man." No. That is not possible. Nobody can claim. "I am the wisest man," nobody can claim. "I am the strongest man," that is also, nobody can claim. However one strong may be, he is under the rules and regulation and material nature. He cannot go beyond that. Therefore you cannot find Bhagavān, or the Supreme Person, possessing all these opulences. That is not possible.

Lecture on BG 4.9 -- Bombay, March 29, 1974:

Just like a rich man's son. He has forgotten that his father is very rich, or his father has left immense property. But forgetting his real position, he's loitering in the street, hungry. You can call him, "All right, you take some food." That is not real benefit, that is temporary. But if you awaken his real consciousness, that he is the son of a very rich man, his father has got immense property, "Why don't you go back to your father and be happy?" That is Kṛṣṇa consciousness movement. That is stated here. Janma karma ca me divyaṁ yo vetti tattvataḥ (BG 4.9). One has to understand Kṛṣṇa, tattvataḥ, in truth. Not superficially. What is Kṛṣṇa? Kṛṣṇa is the supreme leader. Nityo nityānāṁ cetanaś cetanānām (Kaṭha Upaniṣad 2.2.13). supreme leader, perfect leader, without any mistake, without any illusion, without any cheating, and without any imperfection of the senses. We have to take direction from such a leader, then our life will be successful. And because we are taking direction from imperfect leaders, cheater leaders, therefore we are meeting with so many problems.

Lecture on BG 4.11 -- New York, July 27, 1966:

They were very rich men, but still, how they could live in such a way? That is described that tyaktvā tūrṇam aśeṣa-maṇḍala-pati-śreṇīṁ sadā tuccha-vat: "They gave up all aristocratic association just like insignificant." And tyaktvā tūrṇam aśeṣa-maṇḍala-pati-śreṇīṁ sadā tuccha-vat bhūtvā dīna-gaṇeśakau karuṇayā kaupīna-kanthāśritau: "And they adopted life of mendicant just to show mercy to the fallen souls." But how they lived? Gopī-bhāva-rasāmṛtābdhi-laharī-kallola-magnau muhur vande rūpa-sanātanau raghu-yugau śrī-jīva-gopālakau: "They were merged in the ocean of love of Kṛṣṇa, and they lived so happily." That is... There is a position like that, that you can forget all these material comforts. There is no comfort in the material life. It is so-called. It is simply a delusion.

Lecture on BG 4.14-19 -- New York, August 3, 1966:

Now, what is the binding reaction of good material work? Just try to understand. Good material work... Suppose you have done most charitable work, munificent work, and you have started so many, I mean to say, philanthropic institutions. That's all right. These are... From material estimation, these things are very good work. But you are being bound up. You are being bound up. In which way you are being bound up? That these things are called puṇya-karma, pious work. When you do pious work, you get four results. What are the four results? Janma-aiśvarya-śruta-śrī. Janma-aiśvarya-śruta-śrī. If you do pious work, you can get reaction in four ways. You can get your birth in a very nice family. Just like in the family of a brāhmaṇa, in the family of a rich man. For pious work, one can get his janma. And aiśvarya. Aiśvarya means you can become very rich man by pious work. Janmaiśvarya-śruta (SB 1.8.26). Śruta means you can become very learned scholar. These are the results of pious work. Janmaiśvarya-śruta, and śrī. You can become very beautiful by pious work. These are the results of pious work.

Lecture on BG 4.14-19 -- New York, August 3, 1966:

Now, taking it for granted that I am doing all pious work. That's all right. And I am getting my birth in a very rich family or very pure family, just like brāhmaṇa family or something like that. I am getting myself very good education. I am very beautiful to see. And I am very rich man, all these. But our point is that suppose if you are rich man, suppose if you are very learned man, but you are not free from the stringent laws of material world. The whole point of vision should be targeted there, that "I am not going to be under the stricture of this material world." If we miss that point, then we shall be captivated by this aristocratic family or good education or beautiful body or richness.

We shall be... One should understand that "In spite of having all these facilities of material life, I am not free from four things: janma-mṛtyu-jarā-vyādhi (BG 13.9)." Janma-mṛtyu-jarā-vyādhi. "I am not free from four, four these things, material laws of nature." What is that? "I am not free from repeated birth and death. I am not free from old age. I am not free from diseases."

Lecture on BG 4.14-19 -- New York, August 3, 1966:

Yes. Not necessarily that because a man is very rich, therefore he has got a very good brain also. No, not necessarily. Neither good brain can produce richness. Even there is one man, he's very intelligent man, but in the field of activities, he remains a poor man. So neither intelligence is the cause of richness, nor richness is the cause of intelligence. These are two different things. But if one is pious, then his, as reaction of his pious acts, he becomes rich, he becomes wealthy, he becomes beautiful, he becomes learned. These things are stated in the scriptures. Janmaiśvarya-śruta-śrībhiḥ (SB 1.8.26). Janma-aiśvarya, four things, janma-aiśvarya-śruta... Janma means birth, aiśvarya means richness, and śruta means education. Is that point clear?

Lecture on BG 4.17 -- Bombay, April 6, 1974:

Then he will understand what is God, what is kingdom of God. And after death, he shall enter into the kingdom of God. Tyaktvā dehaṁ punar janma naiti (BG 4.9). So this is the only shelter. If you take to bhakti-yoga, even if you fail to execute it properly, then still, you are guaranteed your next life, śucīnāṁ śrīmatāṁ gehe, in the family of nice brāhmaṇa or very rich man. You will get birth. Śucīnām means first-class brāhmaṇa, Vaiṣṇava. Śuci. Yaḥ smaret puṇḍarīkākṣaṁ sa bāhyābhyantara-śuciḥ.

Lecture on BG 4.19 -- New York, August 5, 1966:

So we can have simply... Just like in office. In office so many people are working. Hundreds of people are working. Everyone is conscious that "Whatever we are acting, whatever profit we are making, that belongs to the proprietor." Then there is peace. As soon as the cashier thinks, "Oh, I have got so much money. I am the proprietor," then whole trouble begins. This consciousness, Kṛṣṇa consciousness... If we understand that "I am a very rich man. I have got so much bank balance. I can use it for my sense gratification," that is kāma. That is kāma-rāga. But if we understand that "Whatever I have got, it belongs to Kṛṣṇa," then I am liberated person. I am liberated person. This is Kṛṣṇa... You, you'll have the same money under your custody. It doesn't matter. But as soon as you think that "I am the proprietor of this wealth," then you are under the influence of māyā. And as soon as you think that "Kṛṣṇa is the proprietor of all these things," then you are free.

Lecture on BG 4.21 -- Bombay, April 10, 1974:

Just like a madman, he forgets his relationship with the family. He loiters in the street. He eats anywhere and everywhere and all rubbish things. Although he may have a very rich father, well-to-do family, but forgetting.... Madness means forgetfulness of his real life. So we are now forgetful of our real life. This has been also exemplified by a Vaiṣṇava poet,

piśācī pāile yena mati-cchanna haya

māyā-grasta jīvera haya se bhāva udaya

Piśācī. When a man is haunted by ghosts, as he speaks all nonsense, he cannot recognize his father, mother or relative.... Sometimes he calls them by ill names. On account of being ghostly haunted. Piśācī pāile.

Lecture on BG 4.22 -- Bombay, April 11, 1974:

Raghunātha dāsa Gosvāmī, he was eating at Rādhā-kuṇḍa, every two.... After two, three days after, he was eating little butter, just to satisfy. Practically no eating. Raghunātha dāsa Gosvāmī was a very rich man's son. His father's income was twelve lakhs of rupees in those days. So he adopted this austerity at Rādhā-kuṇḍa.

So actually that is the fact, that in the spiritual life there is no eating, no sleeping, no sex life, no defense. These are all material necessities. So material necessities, we have day and night for sense gratification, material satisfaction, then where is the difference between hogs and dogs and human beings? And this is going on. We are accepting this civilization as advanced. The more you have got facility for sense gratification, it is to be understood that you are advanced. So that advancement means to give satisfaction to the body.

Lecture on BG 4.23 -- Bombay, April 12, 1974:

The difficulty in the conditioned state, that we are creating our next life by karma... We are.... just at the present moment we are acting according to our past karma, and again we are creating another karma so that we have to enjoy or suffer in the next life. The transmigration of the soul takes place according to karma. That is stated in the Bhagavad-gītā. Kāraṇaṁ guṇa-saṅgo 'sya sad-asad-janma-yoniṣu (BG 13.22). Sad-asat, good and inferior, janma. So one has to take his birth in a nice family or in nice nation, good education, good looking, nice opulence.... Janmaiśvarya-śruta-śrīḥ (SB 1.8.26). Janma means to take birth in good family, good nation, and aiśvarya, opulence, very rich. Janmaiśvarya-śruta. Śruta means knowledge, education. And śrī, and beauty.

Lecture on BG 4.28 -- Bombay, April 17, 1974:

Actually we have seen in many places, a rich man has got Deity. The other day we went to a place. The Deity is there, but Deity is not worshiped. Deity is not offered anything. That is not good. That man is very rich man. According to his position, one must offer prepared foodstuff, distribute prasādam, not that... Generally, the impersonalists, they do so. There are many big, big temples, big, big Deities, but the Deity is offered a little elaichianna.(?) That is not good. If you establish Deity, you must worship to the best capacity of your possession. That is Deity worship.

Lecture on BG 4.34-39 -- Los Angeles, January 12, 1969:

Yes. The brahmacārī means... These are indication. When a person... When a boy becomes brahmacārī, even if he is the son of very rich man, he should live with the spiritual master as a menial servant. These are the injunction. That, Kṛṣṇa. Kṛṣṇa, He is the Supreme Personality of Godhead. Apart from his Godheadship, He was a very rich man's son. Really He was a very great king's son, Vasudeva, but He was given under the protection of King Nanda, Nanda Mahārāja, His foster father. He was also very rich man, very... He was king... (break) ...training of brahmacārī. So how he can see? When... Even if he is grown up, he cannot see any other woman in other way. He thinks of "Every woman is mother." This is the training. Of course, that training is not possible at the present moment. The days have changed. But this Kṛṣṇa consciousness movement is so nice that even brahmacārī begins immediately, he is trained up. He is trained up very nicely.

Lecture on BG 4.37-40 -- New York, August 21, 1966:

Suppose I am born in a very aristocratic family, very rich family. That does not mean that I am getting free from the material miseries. Just like we are sitting here. Some of you are very well situated. Some of you coming from rich family and some of you may not be so rich, from middle-class family. But the temperature of this day is equally heating. There is no consideration that "Here is a person who is coming from rich family, so the temperature should be lesser for him." No. Therefore, either we enjoy the reaction of good work, either we enjoy the reaction of bad work, we have to accept this material body. And as soon as we accept this material body, we have to undergo the material miseries.

Lecture on BG 4.39-42 -- Los Angeles, January 14, 1969:

Very nice description in the Brahma-saṁhitā, īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). Every individual person is trying to control, to become controller. Just like somebody tries to become president of your state. What is the idea behind? To become controller. They are spending millions of dollars to get that post. So I want to become very rich businessman like Rockefeller or Ford. What is the idea? To become controller. I want to rule over my family members, I want to be controller. If I have nobody to control, I get some dog to control. This is my, I mean to say, intuition. I want to control. So everyone is controller in different degrees. And the Brahma-saṁhitā says that God is supreme controller. That's all. He is also controller. But there is nobody else who can control Him. He controls everything. Īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). Īśvara means controller. Parama means the supreme. Very nice, very simple description of God.

Lecture on BG 5.22-29 -- New York, August 31, 1966:

By controlling according to the prescription of the doctor, by controlling himself he becomes reduced in the sufferings of the disease. The fever diminishes from 105 degrees to 102, then 100, then 99, then 98—he is cured. Similarly, we have to reduce the temperature. We haven't got to increase the temperature. We are just like in the matter of increasing our temperature. We are thinking that by increasing the temperature we shall be happy. We do not know that by increasing temperature we shall never be happy. We have to decrease the temperature. There is a very nice story. Perhaps I have many times told you, that there was a householder, a very rich man. His wife was sick and the maidservant was also sick. So the gentleman called for a doctor, and the doctor treated both the patients, and the doctor said that "Your wife has got 98 temperature, nothing serious. But your maidservant, she has got 104 temperature, so she should be taken care of." Now, the housewife, she became angry. She told the doctor, "Oh, I am the head of the family. I have got only 98 temperature? And my maidservant has got 104? So you are not a doctor!" So that is going on. From 104 we want to increase. 107 degrees and death will come. So the modern civilization is increasing the temperature. So we have come to the point of 107 degree-atom bomb. So we are prepared for killing ourselves. So this degree, this increasing of temperature of material enjoyment will never make us happy. We have to decrease the temperature. We have to come to the point of 97, not to the 107.

Lecture on BG 5.22-29 -- New York, August 31, 1966:

So we do not know what is peace, what is the formula of peace, but we are trying to make peace. We keep all the, I mean to say, dirty things within our heart, and we are making propaganda that we want peace. How you can have peace? Here is the peace formula. What is that? Bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram (BG 5.29). The Supreme Lord, Kṛṣṇa, He is the enjoyer, He is the proprietor, and He is the real friend. In the Vedic scripture you'll find, He's such a nice friend that I am transmigrating from one body to another, and Kṛṣṇa is also transmigrating in the same body. Supersoul. Suppose I am transmigrating to the body of a hog. Oh, Kṛṣṇa is present there also. He's such a friend. Now, suppose we have got our friends. So when I've got richness, I am very rich, I will have so many friends. Suppose I am poverty-stricken now, no friends come to us. Kṛṣṇa is not such a friend. Kṛṣṇa is such a good friend. In whatever condition you may live, He is always with you. He is always with you. In the Vedic literature you find that two birds are sitting on the same tree. One bird is eating the fruit of the tree, and the other bird is witnessing. That witnessing bird is Kṛṣṇa, and the eating bird is myself. I am eating, I am enjoying the fruits of my work in this material world, and Kṛṣṇa is simply observing. Just like Arjuna. Arjuna was talking so many things; Kṛṣṇa was observing. But when Arjuna came to his senses, he surrendered to Kṛṣṇa: śiṣyas te 'haṁ śādhi māṁ prapannam (BG 2.7). Similarly, the bird, the Supersoul bird, is sitting. He's simply waiting for the opportunity when he'll say, "Oh, Kṛṣṇa I surrender unto You. Now protect me. Give me instruction." He is waiting.

Lecture on BG 6.6-12 -- Los Angeles, February 15, 1969:

Yes. Even one is illiterate. Even he does not know what is ABCD, he can realize God provided he engages himself in this submissive transcendental loving service. And one may be very learned, high scholar, but he cannot realize God. God is not subjected to any material condition. He is supreme spirit. Similarly, the process of realizing God is also not subjected to any material condition. It is not that because you are poor man you cannot realize God. Or because you are very rich man, therefore you shall realize God. No. Because you are uneducated, therefore you cannot realize God, no, that is not. Because you are highly educated, therefore you can realize God. No, that is not. He's unconditional. Apratihatā. Sa vai puṁsāṁ paro dharmaḥ. In the Bhāgavata it is said, that is first-class religious principle.

Lecture on BG 6.13-15 -- Los Angeles, February 16, 1969:

Nirvāṇa means, the actual word nirvāṇa in Sanskrit, nirvāṇa means finished. Finished. That is called nirvāṇa. That means materialistic activities finished. No more. That is called nirvāṇa. And unless you finish this nonsense activities, there is no question of peace. So long you'll be engaged in materialistic activities, there is no question of peace. Prahlāda Mahārāja said to his father, tat sādhu manye 'sura-varya dehinām. "My dear father, this is the best thing." For whom? Best thing for whom? He said, tat sādhu manye 'sura-varya dehināṁ sadā samudvigna-dhiyām asad-grahāt (SB 7.5.5). These people, these materialistic people who have accepted something nonpermanent. Just try to understand each word. These materialistic people, they are hankering after capturing something nonpermanent, that's all. You have seen, by experience. Now that President, Mr. Kennedy, he was very rich man. He wanted to be President and he spent money like anything. He became President. He had his nice family, wife, children, presidentship—finished within a second. Similarly everyone is trying in the material world to capture something which is nonpermanent. But I am spirit soul, permanent.

Lecture on BG 6.13-15 -- Los Angeles, February 16, 1969:

Somebody may not come. Let there be dog. You see? "Beware of dog." "No trespassers." That means although living in a nice cottage, very nice, but full of anxieties. Full of anxieties. Sitting in an office, very nice good salary, always thinking, "Oh I may not lose this office." You see? You see? American nation, very rich nation,... defense, defense force, everything. Always anxious. "Oh, the Vietnams may not come here." You see? So who is free from anxiety? Therefore the conclusion is if you want peace without anxiety, then you have to come to Kṛṣṇa consciousness. There is no other alternative. It is practical. Just try to understand.

Lecture on BG 6.16-24 -- Los Angeles, February 17, 1969:

Because in the beginning, because we are accustomed to eat voraciously, so don't try to eat less artificially. You eat. But try to minimize. Therefore there are prescription of fasting. At least two compulsory fastings in a month. And there are other fasting days. The more you can reduce your sleep and eating, you keep good health, especially for spiritual purposes. But not artificially. Not artificially. But when you advance, naturally you'll not feel, just like Raghunātha dāsa Gosvāmī. There are examples. Raghunātha dāsa Gosvāmī was very rich man's son. And he left home. So he joined Lord Caitanya. So his father, he was the only son, very beloved son. Very nice wife. Left everything. And left means stealing, without saying anything. Somehow or other he left home. And the father could understand he has gone to Lord Caitanya at Purī. So he sent four servants, because he was very rich man. And four hundred rupees—five hundred years ago four hundred rupees means twenty times at the present value. So first of all he accepted, that, "Oh, father has sent, all right." So how he was spending money? So he was inviting all the sannyāsīs, in Jagannātha Purī there were many sannyāsīs, renounced order. And every month he was offering feasting.

Lecture on BG 6.30-34 -- Los Angeles, February 19, 1969:

Simply don't be lost to Kṛṣṇa. You can forget all things, but don't forget Kṛṣṇa. Then you are richest. People may see you are very poor man, just like Gosvāmīs. They adopted very poor life, mendicant. They were ministers, very opulent. Very honorable gentlemen, Rūpa Gosvāmī, Sanātana Gosvāmī, learned scholars, rich men, ministers, in every respect their social position so high. But they accepted this mendicant: tyaktvā tūrṇam aśeṣa-maṇḍala-pati-śreṇīm. That Gosvāmī prayer you'll find. Tyaktvā tūrṇam aśeṣa-maṇḍala-pati-śreṇīṁ sadā tuccha-vat. Just like most insignificant, they gave up everything. Bhūtvā dīna-gaṇeśakau karuṇayā kaupīna-kanthāśritau. Kaupīna-kanthāśritau—just one underwear and loin cloth, that's all. They became accepted the purest way of life. But how they could live? If a very rich man accepts such poor condition of life, he cannot live. I have seen it. If one is habituated to high standard of life, if you immediately lower his standard of life, he cannot live. But they lived very happily. How? That is stated. Gopī-bhāva-rasāmṛtābdhi-laharī-kallola-magnau muhur vande rūpa-sanātanau raghu-yugau śrī-jīva-gopālakau. They are richest, by dipping themselves in the ocean of loving affairs of the gopīs. So is you simply think of the loving affairs of the gopīs for Kṛṣṇa, then you are not lost. There are so many ways. Don't be lost to Kṛṣṇa. Then you are successful. Then Kṛṣṇa will also not be lost and he'll be not lost.

Lecture on BG 6.41 -- Detroit, July 17, 1971:

One joins this movement; due to some reason, immaturity, he falls down. For him the assurance is that he does not lose. He's still gainer. But one who's sticking to the material duties, but does not take to Kṛṣṇa consciousness, Bhāgavata says, "What does he gain?" It is very important question. The spiritualistic duties, transcendental duties, Kṛṣṇa conscious duty is so nice that even if you fall down, whatever you have done, that is your guaranteed property. That is your guaranteed property. And anything, whatever you gain in this material world... Suppose you become very rich man, good factory, working. But as soon as this body's ended, everything is ended. Lost everything. These things will not go with you. Your factory, your skyscraper building, your millions of dollars, bank balance, that you'll have to leave behind you. You have to go with your work only, what you have done, pious or sinful activities. That will go with you. The result of pious activity and sinful activity will go with you. But in Kṛṣṇa consciousness, whatever you have done, it will go with you, and to give you other chance you'll have your birth in two nice places: śucīnāṁ śrīmatāṁ gehe (BG 6.41). Those who have fallen from this Kṛṣṇa consciousness platform due to many reasons, maybe—he's guaranteed next life a human form of life. And where? Śucīnāṁ śrīmatāṁ gehe. You'll take your birth in a nice devotee or brāhmaṇa's house or in a rich man's family. Not only your human form of life is guaranteed, but also in a better house, in a better family.

Lecture on BG 6.40-43 -- New York, September 18, 1966:

Now, in the heavenly kingdom, it is said that our six months is... Six months are equal to their one day. And similarly, they live there for ten thousand years. This description we get from Vedic literatures. Just like in the Bhagavad-gītā you have got the duration of life of Brahmā. That is the highest planet. So Kṛṣṇa says that "After... Even if he is a failure, he gets promotion to the higher planets." But in the higher planets you cannot remain for all the time. Kṣīṇe puṇye punaḥ martya-lokaṁ viśanti: "When your pious balance is finished, then you are again fallen in this earth." Kṣīṇe puṇye punaḥ martya-lokaṁ viśanti. Martya-lokam means, this martya-lokam, this earth. Now, even when he comes back here, He says, Lord Kṛṣṇa says, that "He gets his birth..." Śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo 'bhijāyate (BG 6.41). He takes his birth in a family, two kinds of families. One family, śrīmatām. Śrīmatām means very rich family, very rich family.

So one who takes his birth in a very rich family, it should be understood that he was certainly a very pious man in his previous life. By good work, by pious work, we get. In our next life, we get facilities, four kinds of facilities. What are they? Now, janma, aiśvarya, śruta, śrī. Janma, aiśvarya, śruta, śrī. Janma means to get birth in very aristocratic family, royal family, lord family, rich family, janma. Or acquires large extent of wealth, janmaiśvarya-śruta (SB 1.8.26). Śruta means becomes very learned scholar. So one who is learned scholar, it is to be understood that it is due to his past deeds. One who is rich man, it is to be understood that it is due to his pious acts in his last life. Janmaiśvarya-śruta-śrī. Śrī means beauty. And one who is very beautiful, either male or female, it is to be understood that this is the result of his or her pious work in the past lives.

Lecture on BG 6.40-43 -- New York, September 18, 1966:

So those who are rich in this world, or those who have got birth in a very, I mean to say, pious family, brāhmaṇa family, they should understand that "It is God's grace that I have got my birth with such, so much facilities of life." Why śucīnām? In a pious family one gets the chance of spiritual advancement. I shall say practically, from my whole life. I was fortunate to get my, I mean to say, birth, in a very pious family. Yes. My father was very pious man, and I wanted to imitate him in my childhood. Of course, our family was not very poor, but we were not very rich men. But my father was very pious man. So he was worshiping Kṛṣṇa. So in my childhood, when I was five or six years old, I requested my father that "Father, give me this Deity. I shall worship." So father purchased for me little Kṛṣṇa, Rādhā, and he gave me, and I was imitating. Whatever foodstuff I was getting, I was offering to Kṛṣṇa and eating. In this way I got my life developed. And there was a temple in our neighborhood. So I was seeing the Kṛṣṇa Deity. Oh, I was thinking... I still remember. I was standing for hours together.

Lecture on BG 6.46-47 -- Los Angeles, February 21, 1969:

So He's saying, "My dear controller of the universe," or the Lord. Na dhanaṁ na janaṁ na sundarīṁ na kavitāṁ vā jagad-īśa kāmaye. "I do not pray from You any amount of wealth or any number of followers or any nice beautiful woman." These are material claims. People generally want to become a very great leader within this material world. Somebody is trying to become a very rich man like Ford or Rockefeller, somebody is trying to become the President, somebody is trying to become such thing and such thing, to become a very good leader so that many thousands of people may follow. So these are material demands. "Give me some money, give me some followers, and give me a nice wife," that's all. But Lord Caitanya refuses. He says "I don't want all these things." Na janaṁ na dhanam. Dhanam means wealth and janam means followers. Na sundarīṁ kavitām, "or beautiful wife." Then what for you are worshiping? What for you are becoming devotee? He says mama janmani janmanīśvare (Cc. Antya 20.29, Śikṣāṣṭaka 4). He's not asking for even liberation. Because the yogis, they want liberation, they have got demand. The materialists, they also have got demand, "I want this, I want that, I want that." So the so-called spiritualists, they also demand liberation. That is also demand. But Caitanya Mahāprabhu says that "I don't want anything of this nature. Simply I want to be engaged in your service." Janmani janmani—birth after birth. That means, he does not say also, that "Stop my this, disease of birth and death."

Lecture on BG 6.46-47 -- Los Angeles, February 21, 1969:

There is an instance of Bilvamaṅgala Ṭhākura. Bilvamaṅgala Ṭhākura was in his previous life, elevated to almost prema-bhakti, highest platform of devotional service. But there is always chance of falldown. So somehow or other he fell down. And next life he was born in a very rich family as it is stated in the Bhagavad-gītā: śucīnāṁ śrīmatāṁ gehe (BG 6.41). So he was born in a rich brāhmaṇa family, but he became, naturally as rich boys become attached to woman-hunter. So it is said that his spiritual master instructed him through his prostitute. At the right moment, his spiritual master said through that prostitute, "Oh, you are so much attached with this flesh and bone. If you had been attached so much with Kṛṣṇa, how good you could have achieved." Immediately he took to that position. So that responsibility is for the spiritual master. But we should not take advantage of that. That is not very good. We should try: yasya prasādād bhagavat-prasādaḥ **. We should not try to put our spiritual master in a position that he has to reclaim me from prostitute's house. But he has to do it. Because he accepts his disciple, he has got the responsibility like that.

Lecture on BG 7.1 -- San Francisco, September 10, 1968:

So God is great, and I am dependent. So my sense of love has to be developed. We must accept that God is great, He is supplying our necessities, why not render some service in gratitude? Is there any harm? Suppose somebody is always supplying you everything, don't you think in your gratitude to supply, to render some service to him? If you develop that sense of gratitude, that is further development, attachment, service. Now that service has again to be further developed. How it is to be developed? Just like service to your friend. A friend does not demand service. Just like master, he demands service: "You must do it." But friend does not demand service, but dear friend: "Yes, why not?" That means voluntary service. More intimately. That is further development. That friendly service... One sort of friendship is with awe and veneration. Just like if you have a very rich friend, you cannot talk with him so frankly although he is so..., he is your intimate friend. But a friend in the same status, you can talk with him very freely. Similarly, we can develop friendship with God in two stages. The first stage is with awe and veneration. "Oh, God is so great. God is supplying us so many things, and in gratitude I must serve Him." Or, "He is my well-wisher; He's my friend."

Lecture on BG 7.1 -- Los Angeles, December 2, 1968:

So Vaiṣṇava philosophy says that this is also sinful. Why sinful? Because you have to take your birth to receive that compound interest. That is sinful. Now suppose you are born in a very rich family. The trouble of being in the womb of the mother, that is the same. Either you are pious man or the impious man, when you are in the womb of your mother the difficulties and the pains perceived within the womb of the mother is the same, either you are black or white, either you are Indian or American or cat or dog or anyone. Janma-mṛtyu-jarā-vyādhi-duḥkha-doṣānudarśanam (BG 13.9). The troubles of birth, the troubles of death, and the troubles of disease, and the troubles of old age are everywhere the same. It is not that because you are born in a very rich family, you'll be immune from diseases. It is not that you'll not become old. It is not that you'll be saved from the troubles of birth or you'll be saved from the troubles of death.

Lecture on BG 7.1 -- Bombay, January 13, 1973:

There is definition of Bhagavān. Not that any rascal advertises himself Bhagavān and he becomes Bhagavān. No. Parāśara Muni, father of Vyāsadeva, gave us what we mean by Bhagavān. Bhaga means opulence, and vān means one who possesses opulence. Just like we have our practical experience. Anyone who is very rich, he's attractive. He becomes attractive. Many men go to him for some favor. One who is very influential, he becomes very attractive. One who is very famous, he becomes attractive. One who is very learned, wise, he becomes attractive. One who is very wise, he becomes attractive. And one who is in the renounced order of life Renounced order of life means one who possesses everything but renounces, does not use it for his personal benefit. Just like a person who is very charitably disposed, he gives everything to the public. He's also very attractive.

Lecture on BG 7.1 -- Sydney, February 16, 1973:

n this age it is very difficult to develop Kṛṣṇa consciousness, or God consciousness. People are so downfallen. But there is only one method: if you can chant the holy name of God it will help you very quickly. So we do not say that, if you think that Kṛṣṇa name is the Hindu name or Indian name, "Why should I chant that?" But if you have got any name, actually must be name of God, not a fiction or an idea. Just like I've already explained this "Kṛṣṇa," Sanskrit word, means "all-attractive." But in the greatest. You say that God is great. Kṛṣṇa means the greatest all-attractive. Unless you become very great, you cannot be attractive. According to our material calculation, if one is very rich, he's attractive. If one is very influential, he's attractive. If one is very wise, he's attractive. If one is very beautiful, he's attractive. In this way, we attract. So God, Kṛṣṇa, has got all the six opulences of attraction; therefore He is called Kṛṣṇa.

Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973:

When we speak of Kṛṣṇa, you understand "God." Kṛṣṇa is one of the names of God. There are many millions of names, of which "Kṛṣṇa" is the chief. Because this word, Kṛṣṇa, means all attractive, because He's fully opulent. Just like if, in this material world, if one man is very rich, he's attractive. He draws attention of the people in general. If he's very powerful, he draws attention. If he's very reputed, famous, he draws attention. If he's very wise, learned, he draws attention. But Kṛṣṇa has got all these things in fullness. Therefore, He draws attention of everyone. Therefore His name is Kṛṣṇa. This "Kṛṣṇa" means all-attractive. He has got all the attractive features. Therefore He's called Kṛṣṇa. So Kṛṣṇa says: "Just try to increase your attachment for Me. Practice this." It is not difficult. Just like we have got attachment for something here in this material world. Somebody's attached to do business, somebody's attached to woman, somebody's attached to man, somebody's attached to riches, somebody's attached to art, somebody's attached to... So many things. There are many subject matters of attachment. So attachment we have got. That we cannot deny. Everyone. We have got some attachment for something. That attachment should be transferred for Kṛṣṇa.

Lecture on BG 7.1 -- Fiji, May 24, 1975:

When we speak "Kṛṣṇa," please try to understand I am speaking of the Supreme Lord. Kṛṣṇa means "all-attractive," Bhagavān. Here it is said in the Seventh Chapter, śrī-bhagavān uvāca. Bhaga. Bhaga means opulence. You use the word bhāgyavān, bhāgya. From this word, bhaga, it has come bhāgya. Bhāgya means fortune, opulence. So Bhagavān means all-fortunate, all-opulent. That is Bhagavān. That definition is given by Parāśara Muni. The wealthiest man, aiśvaryasya samagrasya. Aiśvarya means wealth, and samagra means all, complete. We may be very rich; you may be very rich; but nobody can claim that "All the riches belong to me." Nobody can say. Only Bhagavān can say. Just like Kṛṣṇa says in the Bhagavad-gītā, bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram (BG 5.29). He says, "I am the enjoyer of all activities." Just like there are so many different types of activities, but the result of the activity is enjoyed by somebody. He is called bhoktā. Just like in a very big business establishment so many activities are going on, but the enjoyer of the result of the activities is the proprietor or the managing director, something like that. Similarly, Kṛṣṇa says, bhoktāraṁ yajña-tapasām. We are engaged in different types of austerities, penances, and performing yajñas, but who is the bhoktā? Bhoktā, Kṛṣṇa says, "I am the bhoktā, I am the enjoyer." Bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram: "And I am the proprietor of everything within this universe." Not only in this universe, there are many other millions of universes.

Lecture on BG 7.1 -- Nairobi, October 27, 1975:

There are six kinds of opulences. Which one possesses in full, He is called Bhagavān. There is meaning. So we have several times explained: aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47). The Supreme Personality of Godhead, because He is the proprietor of all wealth, sarva-loka-maheśvaram, He is the proprietor of all the planets, all the universes, so who can be fortunate than Him? Bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram (BG 5.29). If you have got one lakh shillings or ten lakh shillings we think we have become very rich. But Kṛṣṇa says, sarva-loka-maheśvaram: "I am the proprietor of all the planets." So who can become richer than Him? Therefore He is Bhagavān. The highest rich man, the richest person is called Bhagavān. Nobody can claim that he is the richest. That is not possible. So one who claims that "I am the richest. Nobody is equal to Me, and nobody is greater than Me," He is Bhagavān. Mattaḥ parataraṁ nānyat kiñcid asti dhanañjaya: (BG 7.7) "Nobody is greater than Me." That is Bhagavān. Bhagavān cannot be so cheap that anyone can claim that "I am God. I am Bhagavān." That is cheating. He must prove first of all that he is the richest of everyone. Not only richest, aiśvaryasya samagrasya vīryasya, in strength also. Vīryasya. Vīryasya yaśasaḥ, also reputation.

Lecture on BG 7.1 -- Bombay, December 20, 1975:

So Kṛṣṇa is personally instructing Bhagavad-gītā to understand Him, so we should take advantage of this, otherwise we are missing this opportunity of this human form of life. Kṛṣṇa is not teaching Bhagavad-gītā to some cats and dogs. He is teaching to the most influential person, imaṁ rājarṣayo viduḥ. So Bhagavad-gītā is meant for the rājarṣi, very rich, opulent, at the same time saintly person. Formerly all the kings were rājarṣi. Rāja and ṛṣi combined together. So the Bhagavad-gītā is not meant for the loafer class. It is to be understood by the heads of the society: yad yad ācarati śreṣṭhas tat tad evetaro janaḥ (BG 3.21). So those who are claiming to be the leaders of the society, they must learn Bhagavad-gītā, how to become practical and actual leader, and then the society will be benefited. And if we follow the instruction of Bhagavad-gītā and Kṛṣṇa, then all problems will be solved. It is not a sectarian religious sentiment or fanaticism. It is not that. It is a science—social science, political science, cultural science. Everything is there.

Lecture on BG 7.1-3 -- Stockholm, September 10, 1973:

There are six kinds of opulences: wealth, I mean to say, reputation, strength, knowledge, renunciation, beauty. These are called opulences. If one person is very rich, he is opulent, he attracts attention of many persons. Similarly, if one person is very influential, strong, he also attracts. Similarly, if one man is very famous for his activities, he also attracts attention. Similarly, if one man is very beautiful or a woman is very beautiful, he or she attracts attention. If one is very wise, learned, he also attracts attention. These are called six opulences, and these opulences are possessed by us in small quantity. Every one of us may possess some riches, maybe little wise or very... Not very strong, little strong. Little, little quantity of these opulences are there in every person. But when you find a person that nobody possesses more than him all these opulences... The Sanskrit word is asama ūrdhva. Asama means "equally," and asama means "without being equal." And ūrdhva means "above." When you find somebody, above him or equal to him, anyone else is as rich, as famous, as opulent, as wise, as beautiful, that person is called God. This is the definition of God. God is great means nobody is equal to Him, nobody is above Him in any kinds of opulences. That is called bhagavān.

Lecture on BG 7.1-3 -- Stockholm, September 10, 1973:

Yes. If you are in Kṛṣṇa consciousness, even though you cannot finish it properly, still, you get the chance of getting a human, a higher standard human form of life. That is stated in the Bhagavad-gītā, śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo 'bhijāyate (BG 6.41). One who could not finish this yoga system of Kṛṣṇa consciousness, he gets his life again as a human being in very rich family or in a very pure family. So at least human body is guaranteed, even one fails to complete the Kṛṣṇa consciousness. Because he gets another chance. To get birth in a rich family means he has no economic problem. He can completely engage himself to understand what is God. But people are not doing that. As soon as he gets birth in a rich family, he thinks that "For nothing I have got so much money. Let me engage in sense gratification." No guide. Otherwise there is a chance. Similarly, in a pure brāhmaṇa family also, the family is already enlightened. Just like the children of our students. From the very beginning they are getting chance to understand Kṛṣṇa. That is a very good chance. From childhood. Fortunately, we got such father and mother. So two alternatives.

Lecture on BG 7.8-14 -- New York, October 2, 1966:

The message of God is just like Bhagavad-gītā or Bible, any, as you like. Just try to hear, san-mukharitāṁ vārtām, from realized soul. Just like the truths of Bible were spoken by Lord Jesus Christ or Kṛṣṇa. Any, whatever you like, you hear. Jñāne prayāsam udapāsya namanta eva san-mukharitāṁ bhavadīya-vārtām. But you must hear about the Supreme Personality of Godhead and nothing more. That should be your profession. Then what will be the result? The result will be sthāne sthitāḥ. In whatever condition you are, that doesn't matter. "Oh, I am a very poor man." That doesn't matter. "Oh, I am a very rich man." That doesn't matter. "Oh, I am European." It doesn't matter. "I am Indian." Doesn't matter. "I am born very low." Oh, doesn't matter. Anything, unconditional. You remain whatever you are; that doesn't matter. If you simply hear, sthāne sthitāḥ śruti-gatām, if you simply give your aural reception to these transcendental words, the result will be that God, who can never be conquered, you'll conquer God. How you conquer? You will conquer by love. God cannot be conquered, but He can be conquered by love.

Lecture on BG 8.1 -- Geneva, June 7, 1974:

So our Vaiṣṇava philosophy, biggest means Kṛṣṇa, because He is the richest, He is the strongest, He is the wisest, He is the most beautiful. In this way, He is the biggest. We also calculate. If anyone is very rich, we consider he is the biggest man in the society. But nobody can hold all the riches of the world. Kṛṣṇa can hold. Kṛṣṇa has got all the riches of the world. Sarva-loka-maheśvaram (BG 5.29). Kṛṣṇa says, "I am the maheśvaram, the supreme owner of all the planets." So actually Kṛṣṇa is Para-brahman. He's not only Brahman, but Para-brahman. That is accepted. Kim adhyātmam. Ātmā. Ātmā means this body, ātmā means this self, ātmā means the mind. But Arjuna is asking, "What is the real meaning of ātmā?" Ātmā means the soul. You are also ātmā. I am also ātmā. Every one of us, the minute particle, part and parcel of Kṛṣṇa. Kim karma. This karma means to work. That is material. Working is required in the material world. Without working, you cannot get anything. Here you have to maintain your body and soul together. Therefore you have to work. So work can be divided in different ways, but one has to work. One may work as a brāhmaṇa, one may work as a kṣatriya, one may work as a vaiśya or a śūdra. So work is there. Without working... The just opposite, without working, without any endeavor, you can live eternally—that is Vaikuṇṭhaloka. Vaikuṇṭha means without any anxiety. Here we are full of anxieties.

Lecture on BG 9.2 -- New York, November 22, 1966:

This is the sign of liberation. A man who is liberated, his signs are explained in the Bhagavad-gītā, brahma-bhūtaḥ prasannātmā. His first symptom is that he's very happy. One who is liberated, his first symptom is that you'll never find him morose. He is happy. Prasannātmā. Na śocati na kāṅkṣati. He has no anxiety. "Oh, this thing I haven't got. I have to secure this thing. This bill I have to pay. Oh, this I have to do." So many anxieties. We are full of anxieties. So he has no anxieties. And then does it mean, because he has no anxieties, he is very rich man? No. Not necessarily. He has no anxiety. Then he has no lamentation. He does not think, "I am poor." Why he should think poor? Poor, when I think that "I am this material, some, I am a part of this material world, I haven't got this possession, material possession," then I think, "I am poor" or "rich." But one who is liberated from the material conception of life, then he has nothing to do, what he's possessing, what he's not possessing. He has nothing to do. That is liberation. If one is free from the material conception of life, then factually, either he possesses or not possesses, he has nothing to do with them. Therefore he's prasannātmā, he's joyful: "Oh. I have nothing to lose, nothing to gain. I am completely separate from here." This is liberation.

Lecture on BG 9.2 -- Calcutta, March 7, 1972:

I have become teacher and He has become student. How it is possible?" So he was hesitating. But Caitanya Mahāprabhu encouraged him, "No, no. Don't hesitate, because it doesn't matter that you are a gṛhastha, you are not even a brāhmaṇa." Rāmānanda Raya belonged to the Karana society in Orissa. They are supposed to be śūdra. But still he was a very big man. He was governor of Orissa, uh... governor of Benares and very rich man. And very learned scholar, especially in this Vaiṣṇava philosophy. So Sārvabhauma Bhaṭṭācārya was the royal scholar in Mahārāja Pratāparudra's assembly house. Royal scholar. So in the beginning this Rāmānanda Raya and Sārvabhauma Bhaṭṭācārya had some talks on bhakti. Sārvabhauma Bhaṭṭācārya, being great logician, he could not understand the bhakti philosophy, but when he became a student of Lord Caitanya Mahāprabhu, he could understand how much elevated was Rāmānanda Raya. At that time before, "I could not realize," but when he become himself a devotee, he could understand. Therefore when Lord Caitanya Mahāprabhu was going to the South Indian tour he recommended, "Sir, if You can meet Rāmānanda Raya, You'll be very much pleased. He's a great, advanced student in Kṛṣṇa consciousness." Therefore Caitanya Mahāprabhu met him on the bank of Godāvarī River. And the talk was going on, and Caitanya Mahāprabhu took the position of the student, and he was offered, Rāmānanda Raya was offered the position of the teacher, although he was gṛhastha, governor, and according to our social custom, karaṇa, śūdra. So he was hesitant.

Lecture on BG 9.2 -- Melbourne, April 20, 1976:

Because others, there is no guarantee. Tathā dehāntara-prāptiḥ (BG 2.13). According to one's karma he can get the body of a dog, cat, hog or demigod. There is no guarantee that... Kṛṣṇa says, tathā dehāntara-prāptiḥ. Antara means another. He does not say that "This body he'll get." But if one is Kṛṣṇa's devotee, then there is guarantee. What is that guarantee? Śucīnāṁ śrīmatāṁ gehe (BG 6.41). He'll take birth in a very rich family or in a very nice brāhmaṇa and Vaiṣṇava's family. If he gets a Vaiṣṇava's, birth in a Vaiṣṇava's family... Just like we have got so many children among our gṛhastha devotees. How fine they are. They're getting Kṛṣṇa consciousness from the beginning of their life. That means in the past they advanced in Kṛṣṇa consciousness. Somehow or other they failed to complete. Now they have got again chance, again in the temple, dancing and chanting from the very beginning of life.

Lecture on BG 9.2 -- Melbourne, April 20, 1976:

So this is the opportunity. So this knowledge, rāja-vidyā rāja-guhyaṁ pratyakṣāvagamaṁ dharmyam, susukhaṁ kartum avyayam (BG 9.2). Avyayam means in ordinary fruitive activities whatever you do... Suppose by karma, by material activities, fruitive activities, you become very rich man or very learned man, very good office. But everything will be finished with your death. As soon as the body is finished, all your asset finished. But if you become a devotee, your body may be finished but the soul is eternal. The soul will carry your assets of Kṛṣṇa consciousness, and nature will give you another chance of taking birth in a very rich family or in a Vaiṣṇava family. To get birth in a Vaiṣṇava family is greater asset than to take birth in rich family. Rich family means there is no economic problem. But on account of richness one may fall down, but if one takes birth in a Vaiṣṇava family there is no more fall down. He makes progress further and further. In this way he is allowed again go back to home, back to Godhead. Thank you very much. (end)

Lecture on BG 9.4 -- Melbourne, April 22, 1976:

That is the perfection of life, perfection of religious life, if one learns how to love Kṛṣṇa and without any motive, ahaituki. Just like here in this world there is no love because within this so-called love there is a motive. I love a beautiful girl because she is beautiful. A girl loves a man because he has got money. So this is the meaning of this material love. But that, not that kind of love. Here there is a motive. So ahaituki, without any motive, apratihatā, without being debtor, without any obstacle. Love of God cannot be checked by any material impediments. You cannot say that "I am very poor. Oh, how can I love God?" You cannot say, "I am very rich," or "I am black," "I am white," "I am this," "I am that." No. These material impediments has nothing to do for loving God. In any condition you can love God. Ahaituky aprati..., yayātmā suprasīdati. And if you attain that stage, then you become completely happy. Svāmin kṛtārtho 'smi varaṁ na yāce: (CC Madhya 22.42) "I have no more want." That is perfection of life.

Lecture on BG 9.4-7 -- New York, November 24, 1966:

This Gopāla was situated in a temple at Vṛndāvana. Now, two brāhmaṇas, one young and one old, they went to visit Vṛndāvana, the place of pilgrimage, and the old man... Because at that time there was no railway, the journey was very hardship. The old man felt very obliged, and he began to say to the young man, "My dear boy, you have done so much nice service to me. I am obliged to you. So I must return that service. I must give you some reward." So the young man said, "Oh, my dear sir, you are old man. You are just like my father. So it is my duty to serve you, to give you all comforts. I don't require any reward." Formerly, the boys were so gentle. And still, there are many boys like that. So the old man also thought that "No, I am obliged to you. I must reward you." So he promised that "I shall get you married with my youngest daughter." Now, the old man was very rich man, and the young man was not rich. He was poor. Although he was brāhmaṇa, learned. So he said that "You are promising. You don't promise this because your kinsmen, your family men will not agree. I am poor man, and you are rich man. You are aristocratic. So it will be not. This marriage will not take place. Don't promise in that way before the Deity. It is not good because Deity is there." But he was firm faith that "Kṛṣṇa is hearing," because the talks were going on in the temple. "So it will not be fulfilled." "No." The old man became still more persistent. "No, my daughter I shall offer you. Who can forbid me?"

Lecture on BG 9.11 -- Calcutta, June 30, 1973:

So this jñāna and vairāgya can be achieved simply by becoming a devotee of Vāsudeva. That is the verdict of Śrīmad-Bhāgavatam. Vāsudeve bhagavati bhakti-yogaḥ prayojitaḥ, janayaty āśu vairāgyam (SB 1.2.7). Āśu vairāgya, very soon. Just like these boys, these American, these European boys, they are young men. Now they have taken sannyāsa and dedicated their life for service of Kṛṣṇa. They are vairāgya. They are coming from opulent nation, very rich men, rich nation. Their parents are very rich. There is no scarcity of food. There is no scarcity of money. There is no scarcity of women in the western countries. But they have left everything. Simply boys. They are all within thirty. How much a young man may have propensities for enjoying this material way of life! And when there is facilities. But how they have taken to it? This is the proof.

Lecture on BG 9.26-27 -- New York, December 16, 1966:

If you want to work, well, work day and night, but you work for Kṛṣṇa. That is Kṛṣṇa consciousness. If you don't work, if you are simply eating, if your father has got money and you are eating, oh, eat for Kṛṣṇa. What is that? You offer the same to Kṛṣṇa and eat palatable dishes. Kṛṣṇa will not take away your dishes. Simply offer it. Yad aśnāsi (BG 9.27). Yaj juhoṣi. Oh, you are trying to elevate yourself to higher standard of life? Just try to go back to Kṛṣṇa, God, Godhead, and try for that. Accept all kinds of austerities and penances. Yaj juhoṣi dadāsi yat. You are making some charity? All right. Make charity for Kṛṣṇa. "Well, Kṛṣṇa is God, and He is very rich. Why shall I make charity to Kṛṣṇa?" No. Kṛṣṇa says, dadāsi: "Give Me that charity. Give Me that charity." Kṛṣṇa is not poor, but you are very proud that you try to make charity with Kṛṣṇa's property.

Lecture on BG 10.1 -- New York, December 27, 1966:

Now what are the opulences? You have got, everyone of you, has got the idea of opulences. What are those opulences? Wealth, riches, strength, or influence, and fame, and beauty, knowledge and renunciation. These six things are called opulences. One has got, one, if a man has got sufficient riches, he attracts. This man attracts poor man. This is a instrument of attracting. Sometimes we also approach very rich men. Give us some contribution. Although we are Kṛṣṇa conscious. So richness has got attraction. You cannot deny it. Of course, for Kṛṣṇa, we can do anything. We have no restriction. For Kṛṣṇa's service, we can do everything. So anyway, richness, if a man is very rich, wealthy, he attracts.

Lecture on BG 10.1 -- New York, December 27, 1966:

And renunciation. That is also another attraction. If a man is in the renounced order of life. Renunciation means one has got all these things, richness, fame, beauty, knowledge, but he renounces everything for some higher purpose. Just like, in our country, for national movement, so many rich men, they renounced everything.

One of, some of them, perhaps you know, there was one Mr. C. R. Das. He was earning $50,000 a month as a lawyer. So everything renounced. He joined this Movement. And, perhaps you have heard the name of Nehru. Nehru was very rich man's son. His father was very rich lawyer. His father's history is that... In those days, there was not a single day when he was not earning $500. The... So he was also very rich man's son. But he renounced everything, his father's property and everything, and joined this (Indian) national movement. He went to prison by the government. So renunciation has also attraction.

Lecture on BG 10.1 -- New York, December 27, 1966:

Just like confidential things is spoken to a very confidential friend or relative, similarly, this is little more confidential than what is spoken in the ninth chapter. Tenth chapter. Yat te 'haṁ prīyamāṇāya vakṣyāmi hita-kāmyayā. "Because you are My dear friend and for your benefit, I am speaking." A friend is always well-wisher of a friend. And what to speak of Kṛṣṇa. If Kṛṣṇa becomes one's friend and He becomes well-wisher, then what do you want more? You know that we have already described Kṛṣṇa, the all riches, all strength, all knowledge, all beauty, and all fame and all renunciation is there. So, if He becomes your friend, if He becomes your well-wisher, then what do you want more? If you have got a friend who is very rich and very powerful, then do you think anything required more? A friend can sacrifice everything for a friend, and here is a friend where there is no limitation. There is no limitation of wealth. Famous. There is no limitation of favors.

Lecture on BG 13.2 -- Melbourne, April 4, 1972:

Just try to understand in this way. God is the supreme father, and this material nature is the mother. The father... As this father injects the seed of living being within the womb of the mother, similarly, God injects the living being within this material world, and they come out under different forms with a material body. That varieties of material bodies are eight million four hundred thousands of species. As we get according... Yathā yoni yathā bījam. As we are getting life here according to the father's semina and mother's secretion, the body and situation... Somebody is very highly intelligent. Somebody is not so intelligent. Somebody is very rich. Somebody is poor. Somebody is middle class. Somebody is animal. Somebody is tree. Somebody is insect. Somebody is aquatic. Varieties of life.

Lecture on BG 13.8-12 -- Bombay, October 2, 1973:

We can practically see. Everyone is working with this body in Bombay city. A very poor man is also in Bombay city, and a very rich man is also there. Both of them have the same facilities to work, but we find that one man is working very hard day and night. Hardly he is getting his morsel of food. Another man, simply by going, sitting in the office, earning thousands and thousands. Why? Because the difference of the field of activities. The body is different. Because one has got a certain type of body, his destination is already there. Karmaṇā daiva-netreṇa jantur dehopapattaye (SB 3.31.1). We can study this thing, that somebody is living in a poor slum and another man is living in a very palatial building. So simply by endeavoring that "I shall live in a palatial building, and I shall not live in this poor slumhole," it is not possible because the destiny is there. Therefore the body is made according to our past karma, and that is called destiny. Your happiness and distress according to the body is already settled up. It is not possible by natural way to improve or disimprove it. It is already settled up.

Lecture on BG 13.22-24 -- Melbourne, June 25, 1974:

Kṛṣṇa, after analyzing the material elements—earth, water, fire, air, mind, intelligence, ego—he concluded that "These eight kinds of prakṛti, energy, they are My separated energy. But above this energy, there is another superior energy." Apareyam. Aparā means inferior. This matter is inferior and the living entity, on account of having life, it is superior energy. Because the living entities, they are trying to exploit the resources of this material nature. That is going on all over the world. A country is supposed to be very rich which has become able to exploit the material resources. So this is the going on.

Lecture on BG 16.5 -- Calcutta, February 23, 1972:

So you can take an apartment or purchase an apartment according to the price you pay. That is, that is evolution. If you can pay more, then you can get nice body, nice apartment. This body is apartment. Ūrdhvaṁ gacchanti sattva-sthā (BG 14.18). If you are regulated in the modes of goodness, sattva-sthā, sattva-guṇa, then you are promoted to the higher planetary system, higher system of life. Just like in the Bhagavad-gītā it is also said that śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo sañjāyate (BG 6.41). One who is not mature in his performance of yoga, he is given chance, another chance—another chance in a very nice family, śucīnām, very pure brāhmaṇa family; śrīmatām, very rich, royal or very rich mercantile family. These are chances. Nature, under the order of Kṛṣṇa, is giving chances to us, giving chance to us to come out of the entanglement of birth and death: janma-mṛtyu-jarā-vyādhi duḥkha-doṣānudarśanam (BG 13.9). One should be intelligent to see the troubles of these four incidences of life: janma-mṛtyu-jarā-vyādhi. That is the whole Vedic system—how to get out of these clutches. But they're given chance that "You do this, you do that, you do that," so regulated life, so that ultimately he can come out.

Lecture on BG 16.7 -- Hyderabad, December 15, 1976:

So this asuric public, they do not know which way their destination is. They say it is self-interest but these rascals they do not know what is the self-interest because their very beginning of life is mistaken. They are thinking this body is the self. So how they will know self-interest? The basic principle is mistaken. Dehātma-buddhi. The dogs, cats, they think that "I am this body." So same interest, asura. They do not know, neither they try to understand. Dehino 'smin yathā dehe (BG 2.13). Within this body the spirit soul is there. They cannot understand. Therefore their self-interest is mistaken. Real self-interest is that "I am spirit soul, I am son of God, my father is very, very rich, opulent. I have given up my father's association and therefore I am suffering." Otherwise there is no question of suffering. We have got experience. A very rich man's son, why he should suffer? So here Kṛṣṇa says that ahaṁ bīja-pradaḥ pitā: (BG 14.4) "I am the seed-giving father of all living entities." Then... God means ṣaḍ-aiśvarya-pūrṇaḥ, six kinds of opulences. He is complete. He is the proprietor of everything, bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram (BG 5.29). So if I am the son of a person who is the proprietor of everything, where is the question of my suffering?

Lecture on BG 16.8 -- Hawaii, February 4, 1975:

There is the judgement, supreme judgement: "He has done like this. All right, let him be promoted in the heavenly planet." He goes there. Ābrahma-bhuvanāl lokāḥ punar āvartino 'rjuna (BG 8.16). Ābrahma-loka. The highest planetary system, Brahmaloka, he can go. That is also required, superior judgement, what he has done for being promoted. Janmaiśvarya-śruta-śrībhiḥ (SB 1.8.26). Janma, to take birth in high class family, to become very rich—they are not accidental. There is background, daiva-netreṇa, by the superior judgement. There are so many things to be learned. Simply to become blind without any knowledge and give some verdict, asatyam, that is nonsense. That is nonsense. Kṛṣṇa is guiding us. Don't be victims of these rascals. Asatyam apratiṣṭhaṁ te jagad āhur anīśvaram (BG 16.8). There is God. There is supreme controller. And God says, mayādhyakṣeṇa: (BG 9.10) "Under My superintendence."

Lecture on BG 16.11-12 -- Hawaii, February 7, 1975:

Therefore Rūpa Gosvāmī, the example, when he wanted to retire from family life, he gave 50% to Kṛṣṇa. He was very rich man. After retirement he brought one full load of boat, golden coins. Just imagine the value. What is the price of gold coin now? I think there is no gold coin at the present moment. It is all finished. Now it is paper coins. (chuckles) This is going on. But even five hundred years ago or four hundred years ago there were gol... Not four hundred years ago, in our childhood, we have seen gold mohor, guinea. They were used in practical use. And silver coins, gold coins, we saw. But now it is, everything, paper. So we are so advanced that there is no more gold and silver.

So anyway, cintām aparimeyāṁ ca, that should be transferred to kṛṣṇa-cintā. Satataṁ kīrtayanto māṁ yatantaś ca dṛḍha-vratāḥ (BG 9.14). If you always be busy in glorifying or chanting the holy name of the Lord, then your cintā, anxiety, is transferred. By same cintā... Cintā will go on; you cannot stop it. Mind you cannot stop thinking even for a moment. Either you shall think of this material life or you shall think of Kṛṣṇa. So the Kṛṣṇa consciousness means instead of thinking of this material life, you think of Kṛṣṇa. Thinking is not to be stopped. That is not possible. You cannot stop thinking even for a moment. Simply you have to practice. Instead of thinking these material things, you think of Kṛṣṇa. That is wanted.

Lecture on BG 17.1-3 -- Honolulu, July 4, 1974:

That is the definition given by Caitanya Mahāprabhu. Everything, purity, impurity, everything is in the heart. If one, in impure condition he is thinking that "I have now become pure," that is rascaldom. But in the purity platform, even there is no Deity worship... Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva (Bs. 5.38). He sees Kṛṣṇa everywhere. Then Haridāsa... But we should not imitate that. We are in the lower stage. Therefore Deity worship required. Mean, if there is no temple, you can keep a small Deity in a small box and open it. After taking bath, sitting down, you can offer Him little patraṁ puṣpaṁ phalaṁ toyam (BG 9.26). Little you can offer, little water. Where is the difficulty? Deity worship. You can worship Deity anywhere also. In a small box you can keep the Deity. And after taking bath you offer something. If you have nothing to offer, offer a little tulasī leaf. Or any leaf. That Kṛṣṇa says, patraṁ puṣpaṁ phalaṁ toyaṁ yo me. The real thing is whether you are lover and devotee. Then Kṛṣṇa will accept anything you offer. It is not you have to cook very sumptuously, very rich food. Then Kṛṣṇa you'll offer. Kṛṣṇa is not after your food. Kṛṣṇa is after your devotion and faith. That can be created anywhere if you are actually sincere.

Lecture on BG 18.41 -- Stockholm, September 7, 1973:

Just like you don't touch the garbage. Similarly, other's property, other's riches, one does not touch or even see to it. And he thinks all woman as mothers except his own wife. And ātmavat sarva-bhūteṣu, and treating everyone equally, as he wants to be treated himself. If by pinching your body or giving pain to your body, if you feel pain, you should not give pain to any living entity. If one has learned these three things: mātṛvat para-dāreṣu para-dravyeṣu loṣṭravat ātmavat sarva-bhūteṣu, then he's is learned scholar. It is not that one has got this degree from this university, then he has got. That degree will not help us. Unless one is God consciousness, he cannot have any good qualification. That is the Vedic injunction. Yasyāsti bhaktir bhagavaty akiñcanā sarvair guṇais tatra samāsate surāḥ (SB 5.18.12). As I have given the example of the hunter: before becoming God conscious, he was a cruel hunter, and after being God conscious, he was not ready to kill even an ant. This is the result. Samaḥ sarveṣu bhūteṣu mad-bhaktiṁ labhate parām (BG 18.54). Then he's entered in the devotional service of the Lord. Not abruptly one can become devotee. The symptoms must be there, the qualities must be there. Suppose if somebody comes and says, "I am very rich man." So I shall have to see his symptoms, whether he has got a nice car, nice dress, or, there are so many symptoms. Similarly, simply by speaking that "I am God conscious" will not do.