In the Caitanya-caritāmṛta this distinction has been clearly made, what is love and what is lust. Lust means satisfying to gratify one's personal senses. And . . . and love means trying to satisfy the senses of the lover. And who is the lover? Kṛṣṇa, the supreme lover. So one . . . one is called prema, love, and the other is called lust—although the process may appear to be the same.
- kṛṣṇendriya-tṛpti-vāñchā—tāre 'prema' nāma
- ātmendriya-tṛpti-vāñchā tāre nāma 'kāma'
- (CC Adi 4.165)
Kāma and prema, this is the difference.
So in order to control your mind, in order to control your senses, if you simply divert your activities for Kṛṣṇa, or you act in Kṛṣṇa consciousness, then you become the perfect yogī, first-class, topmost yogī. There is no comparison of this yogī. Yoginām api sarveṣāṁ mad-gatenāntarātmanā, śraddhāvān bhajate yo mām (BG 6.47). Kṛṣṇa. Mām means Kṛṣṇa. Sa me yuktatamo mataḥ. He's the highest, topmost yogī.
So this Kṛṣṇa consciousness movement is not any concocted idea or a bluffing movement. It is authoritative, based on Vedic authority, and Bhagavad-gītā is there, Śrīmad-Bhāgavata is there, accepted by all the ācāryas. So if you kindly take advantage of this Kṛṣṇa consciousness movement and try to accept this devotional yoga system, bhakti-yoga, bhakti-yogena sevate . . .
Māṁ ca 'vyabhicāreṇa bhakti-yogena sevate (BG 14.26). This bhakti-yoga . . . sa guṇān samatītyaitān. He immediately transcends all the influence of the three material modes of nature. Brahma-bhūyāya kalpate. Immediately he's on the transcendental platform called Brahma.
So if you want to solve the problems of life without any difficulty, very easily, then this is the movement, Kṛṣṇa consciousness. Very simple and easy. You are seeing practically. Your boys and girls who are participating in this movement . . . we have got sixty branches all over the world. Outside India . . . India, we have got four branches only. But fifty-six branches are outside the world, outside India. And they're all foreigners.
Four years, or three years ago, they did not know who is Kṛṣṇa. Now they are chanting, dancing, enjoying Kṛṣṇa conscious life. This is practical proof how Kṛṣṇa consciousness movement is effective. Before me, from India many svāmīs came, but actually they could not induce the Westerners, especially the young generation, to any Indian cultural movement except this Kṛṣṇa consciousness movement. That's a fact, historical.