That is our mission

Expressions researched:
"that is our great mission" |"that is our mission" |"that is our noble mission" |"that is our only mission" |"that is our real mission"

CC Adi-lila

CC Adi 14.50, Purport:

Sometimes we, the members of the Kṛṣṇa consciousness movement, are accused of not approving of the worship of demigods. But how can we approve of this when it is condemned by Lord Caitanya and Lord Kṛṣṇa? How can we allow people to become foolish and hṛta-jñāna (BG 7.20), bereft of intelligence? Our propaganda is simply meant to enable intelligent people to understand the distinction between matter and spirit and understand the Supreme Personality of Godhead, who is the whole spiritual identity. That is our mission. How could we mislead people into worshiping so-called gods in material bodies within this material world?

Bhagavad-gita As It Is Lectures

Lecture on BG 2.1-11 -- Johannesburg, October 17, 1975:

Vedic instruction is sad gama asato mā: "Don't remain in asat, noneternal. Come to the platform of eternity." Sad gama asato mā. So that is our mission of life. The human form of life is distinct from the cats and dogs because if you instruct to the cats and dogs what is sat and what is asat, it is impossible for them to understand. It is not possible.

Lecture on BG 4.34-38 -- New York, August 17, 1966:

So this material world is just like a prison house. We must get out of it. We must get our freedom, the absolute freedom, sac-cid-ānanda-vigraha (Bs. 5.1), full of knowledge, full of bliss and eternal. That is our mission. So this knowledge we must get. "Knowledge is the solution."

Lecture on BG 7.3 -- London, March 11, 1975:

And we have taken very hard job to convince these people about Kṛṣṇa consciousness. They will not accept it. They will deny immediately. They will say, "Why do you bother us? You do your own business. Let us do our own business." But why we are bothering? Because we are servant of Kṛṣṇa. Kṛṣṇa wants that these rascals should be informed. These rascals should be raised from this status of ignorance. So that is our mission. Therefore we are going and pleading, "Sir, I am a beggar, I have come to beg from you that you kindly purchase one book and you read it."

Lecture on BG 9.1 -- Vrndavana, April 17, 1975:

So we are pledged to receive knowledge from the Supreme Personality of Godhead. That is our mission, Kṛṣṇa consciousness. Here is knowledge given by Kṛṣṇa.

Lecture on BG 9.22-23 -- New York, December 8, 1966:

Therefore we are very serious to preach this mission of Bhagavad-gītā all over the world so that people may become happy and people may take advantage of it. That is our mission, and we invite everyone, every gentleman, every sane man, to come and cooperate with us. This is a nice mission. We shall be glad to cooperate for the good of all people of the world.

Lecture on BG 13.1-2 -- Bombay, September 25, 1973:

So this is a great science, spiritual science. Unfortunately, we have no educational system to understand this spiritual science. And especially in this age, everything is godlessness. Therefore people are not happy. Our, this Kṛṣṇa consciousness movement is only to make people happy by becoming Kṛṣṇa conscious, understanding everything in the right ways. That is our mission.

Lecture on BG 13.3 -- Bombay, September 26, 1973:

Bhagavad-gītā is the instruction given by Kṛṣṇa, and Śrīmad-Bhāgavatam is the instruction given by Vyāsadeva and other sages about Kṛṣṇa. So both of them are kṛṣṇa-kathā. So that is our mission, Caitanya Mahāprabhu's mission. Yāre dekha tāre kaha kṛṣṇa-upadeśa (CC Madhya 7.128). What Kṛṣṇa is instructing directly, that is also kṛṣṇa-upadeśa, and what is being spoken about Kṛṣṇa, that is also kṛṣṇa-upadeśa.

Lecture on BG 13.26 -- Bombay, October 25, 1973:

What is the use of fighting with Mr. Nair and take this land? Because we are anxious to open centers; people, the go-khara people may come and take advantage of it. That is our mission. We don't want that they remain go-kharas and lose the chance of this human body. Our mission is very big. The best welfare work. Other welfare activities, they keep them as go-khara, and promises all sorts of big, big promises. No, we do not say.

Lecture on BG 16.9 -- Hawaii, February 5, 1975 Final Part 2 :

Without your research work, you take it. That is our mission. They are searching after God. We are giving God: "Here is God. Here is His name. Here is His address. Here is occupation. Here is His father's name, His mother's name." Everything here is. This is not bogus, bogus (indistinct). Kṛṣṇa is accepted God.

Srimad-Bhagavatam Lectures

Lecture on SB 1.1.1 -- New York, July 6, 1972:

So you European, American students, you take full advantage of this Vedic culture. I am therefore so much laboring hard that we, before my leaving this body, I may give you some books who you can enjoy after my death. So utilize it. Utilize it. Read every śloka nicely, try to understand the meaning, discuss amongst yourselves. Nityaṁ bhagavata-sevayā. That is our mission. Naṣṭa-prāyeṣv abhadreṣu nityaṁ bhagavata-sevayā (SB 1.2.18). Abhadra, we have got so many dirty things within our heart. So these dirty things can be cleansed simply by Kṛṣṇa consciousness. There is no other method.

Lecture on SB 1.1.1 -- Caracas, February 21, 1975:

In the Śrīmad-Bhāgavatam there is no such mention as Christian religion, Hindu religion, Muslim religion or Buddha religion. There are so many... No. Bhāgavata says, sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje: (SB 1.2.6) "That is first-class religion which helps one to love God." So we are propagating teaching people how to love God. That is our mission. We don't say that you become Christian or Hindu or Muslim or..., no. You become a lover of God. So comparatively, the process which we are recommending, that is the easiest process. That is admitted by one priest in Boston. He said that "These boys and girls are our countrymen or our boys. Before this movement, they did not come to the church, and now how they are mad after God?" So therefore this is the easiest process, to become pure and go back to home, back to Godhead.

Lecture on SB 1.2.5 -- Vrndavana, October 16, 1972:

So try to impress the whole Western world about kṛṣṇa-sampraśnaḥ. Then they'll be happy. That is our mission. Yat kṛtaḥ kṛṣṇa-sampraśno yenātmā suprasīdati. Munayaḥ sādhu pṛṣṭo 'ham (SB 1.2.5). And Sūta Gosvāmī welcomed the inquiry, "Oh, it is a nice inquiry, very nice inquiry. You are inquiring about Kṛṣṇa. Oh, I have got this opportunity to answer." Anyone, any devotee, any servant of Kṛṣṇa, as soon as he'll be questioned by somebody about Kṛṣṇa, he'll be very, very happy: "Oh, here is an opportunity to speak about Kṛṣṇa."

Lecture on SB 1.2.7 -- Hyderabad, April 21, 1974:

Actually, this was the practice in India in every home. There was Deity. At least, brāhmaṇa, kṣatriya, vaiśya, they had Deity, Rādhā-Kṛṣṇa, Sītā-Rāma, or Lakṣmī-Nārāyaṇa, or Nārāyaṇa śilā. Every house, it was being worshiped. But we have lost our culture. Vāsudeve bhakti-yogaḥ..., bhakti-prayojitaḥ. We have lost this culture. Revive it. Don't lose this opportunity of human life. Practice bhakti-yoga and be Kṛṣṇa conscious, and make your life successful. That is our mission. We are teaching. It is not a business, that "Give me some money; I will teach you." It is open. We are asking everyone, "Chant Hare Kṛṣṇa mantra." What is the difficulty? There is no loss. You haven't got to pay anything. Simply as these boys have learned to chant and dance, kṛṣṇotkīrtana-gāna-nartana-parau.

Lecture on SB 1.2.8 -- New Vrindaban, September 6, 1972:

Therefore, intelligent persons, they should try to get the ultimate transmigration. Ultimate transmigration means go back to home, back to Godhead. That should be the actual aim of life. That is first class intelligent. But they do not know. Therefore we are trying to render our humble service to the human society, to give this information, that "You are trying for so many things for becoming happy, but instead of being happy, you are becoming hippie. So please take this Kṛṣṇa consciousness and actually you will be happy." That is our mission. That is our mission. Therefore the Bhāgavata says to this hu..., civilized human being, those who have got some religious principle, church, religious institution, that "You are executing your religious principles very nicely, that's all right.

Lecture on SB 1.2.8 -- Bombay, December 26, 1972:

So our life (is) being spoiled without Kṛṣṇa consciousness. That is our mission, that we are trying to save men from great falldown. Uttisthatā jāgrata prāpya varān nibhodata, this is the Vedic injunction. Don't sleep. Uttisthitā: "Just get up." Jāgrata: "Be awakened." Prāpya varān nibhodata. You have got this benediction of human form of life. Nibhodata. Try to understand the advantage, nibhodata. This is the only business of human birth, being, to understand his constitutional position, to understand God and relationship with God.

Lecture on SB 1.7.2-4 -- Durban, October 14, 1975:

So everything is described in the Bhagavad-gītā. If you read carefully then you'll understand things as they are. That is our mission. We have published all these authentic books, Bhagavad-gītā As It Is, and you can read them. The human life is meant for that, that here māyā is deluding us, yayā sammohito jīva ātmānaṁ tri-guṇātmakam. Ātmānam, I am self. I am spirit soul, part and parcel of God. I am eternal. I am ever illuminated. But I am thinking, "I am Indian," "I am American," "I am Hindu," "I am Muslim," "I am Christian," "I am man," "I am woman," "I am this and that," so on—designations. So bhakti means we have to become free from all these designations.

Lecture on SB 1.8.30 -- Los Angeles, April 22, 1973:

So still it is our duty to make all these misfortunate, unfortunate creatures fortunate. That is our mission. We therefore go in the street and chant. Although they say: "Can't," we go on chanting. That is our business. And, somehow or other, we push on some literature in his hand. He is becoming fortunate. He would have squandered his hard-earned money in so many nasty, sinful ways, and if he purchases one book, never mind what is the price, his money is properly utilized. The beginning of Kṛṣṇa consciousness is there. Because he is giving some money, hard-earned money, for this Kṛṣṇa consciousness movement, he is getting some spiritual profit. He's not losing. He's getting some spiritual profit. Therefore our business is, somehow or other, bring everyone in this Kṛṣṇa consciousness movement. He will be profited.

Lecture on SB 2.2.5 -- Los Angeles, December 2, 1968:

Instead of loving God, that devotional service is diverted in loving a dog. But the love is there. Love is there. Nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya. It is said that this Kṛṣṇa consciousness movement is not an artificial thing that we have manufactured something, ideal thing, concocted, and we are preaching to the world that "You become Kṛṣṇa conscious." No. The Kṛṣṇa consciousness is there. What is that Kṛṣṇa consciousness? To love God. That is there. We are simply helping that "You try to love God; then you'll be happy." That is our mission.

Lecture on SB 3.25.11 -- Bombay, November 11, 1974:

So we have go live in this material world in such a way that we shall do everything for Kṛṣṇa, but we'll have no attachment for this material world. We may have big, big buildings, big, big temples, but we should not be attached to this. But for Kṛṣṇa's sake we must have. Because it is Kṛṣṇa's property. That is our mission. Īśāvāsyam idaṁ sarvam (ISO 1). We have to teach people that "Everything belongs to Kṛṣṇa. Why you are occupying it unnecessarily?" Stena eva sa ucyate (BG 3.12). "You are thief. Why you are claiming Kṛṣṇa's property, 'This is my land, America,' 'This is my land, India,' 'This is my land, Pakistan'?" It is not your land; it is Kṛṣṇa's land. You are imagining, "This is my land." You come here for, say, twenty years, twenty-five years, fifty years, and fight between yourselves, "This is my Pakistan," "This is my Bhāratavarṣa," and fight.

Lecture on SB 3.25.32 -- Bombay, December 2, 1974:

So that is our mission. This Kṛṣṇa consciousness movement is that we are simply trying to convince people what Kṛṣṇa has said, that's all. We are not manufacturing anything. So that is our business. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). We are training our disciples "Just always think of Kṛṣṇa, chant Hare Kṛṣṇa, and become Kṛṣṇa's devotee, offer Him prasādam, dress Him nicely." Man-manā bhava mad-bhakto mad-yājī: "Worship Me." Worship Kṛṣṇa, the same thing. Kṛṣṇa says, "Worship Me"; we are saying, "Worship Kṛṣṇa." Kṛṣṇa says, "Surrender unto Me"; we are saying, "Surrender to Kṛṣṇa." So we have no difficulty. To become a guru there is no difficulty, provided we repeat the same thing as Kṛṣṇa says. And if you say something more or less, then you are not a guru. Very simple thing. Very simple thing.

Lecture on SB 3.28.1 -- Honolulu, June 1, 1975:

The books are there, Śrīmad-Bhāgavatam and Nectar of Devotion, Teachings of Lord Caitanya—all we are teaching the science of Kṛṣṇa. So here also Caitanya Mahāprabhu said, yei kṛṣṇa-tattva-vettā, sei 'guru' haya: (CC Madhya 8.128) "Anyone who knows the science of Kṛṣṇa, he can become guru." That is our mission. That is not my mission; that is Caitanya Mahāprabhu's mission. So it doesn't matter you Europeans, Americans although not born in brāhmaṇa family. It doesn't matter. That is Caitanya Mahāprabhu's approval. If you try to understand the science of Kṛṣṇa, then, and if you behave properly, you can teach about Kṛṣṇa all over your country, all over the world. That is my mission. And that is approved by Caitanya Mahāprabhu. Try to understand the science of Kṛṣṇa. Then you will be able to preach nicely and people will be benefited.

Lecture on SB 6.1.12 -- Los Angeles, June 25, 1975:

Kṛṣṇa says, "I have made this varṇāśrama for the benefit of the whole human society, although I don't belong to any varṇa, āśrama." Kṛṣṇa has nothing to do, but to maintain the human society very peaceful, advancing in spiritual knowledge, this varṇāśrama is required. Therefore sometimes I become very eager to start a varṇāśrama college. We have nothing to do with varṇāśrama, we Kṛṣṇa..., But we want to see that the whole human society is peaceful. That is our mission. Sarve sukhino bhavantu. This is the desire of the Supreme Personality of Godhead, and those who are servants of the Supreme Personality of Godhead, they should also desire how to do good to the whole human society.

Lecture on SB 6.1.14 -- Bombay, November 10, 1970:

Prabhupāda: Yes. We should remain child. But they are going to become Kṛṣṇa. That is nonsense. That is nonsense. If you remain a child of Kṛṣṇa, that is real sense. And as soon as I want to become Kṛṣṇa, that is rascaldom. Do you accept this or not?

Guest: No, no...

Prabhupāda: Yes. This is rascaldom. We want to stop this rascaldom from this world. That is our movement. We want to remain a child eternally of Kṛṣṇa, protected by. That is our mission. Because you cannot become Kṛṣṇa at any time. How you can become? It is false endeavor to try to become Kṛṣṇa.

Lecture on SB 6.1.21 -- Honolulu, May 21, 1976:

So that is our mission. All of you who have come to Kṛṣṇa consciousness movement, that is our request, that you, all of you, become guru but don't speak nonsense. That is request. Simply speak what Kṛṣṇa has said. Then you become brāhmaṇa. You'll be guru, and everything.

Lecture on SB 7.5.30 -- London, September 9, 1971:

Everyone should take seriously, try to understand it seriously. It is authorized on the Vedic principles. It is nothing something manufactured, unauthorized. So that is our request. So we are opening centers in different parts of the world to give opportunity to the people to understand his real interest: Viṣṇu, his real interest. That is our mission. So kindly help us and join us.

Lecture on SB 7.6.3-4 -- San Francisco, March 8, 1967:

Viṣṇujana: ...if you chant from the lips or if you chant just in your mind as you walk?

Prabhupāda: Begin from the lips. Then you go to the mind.

Śyāmasundara: Do different spirit souls have different activities, spiritual activities?

Prabhupāda: No. Spirit soul is one; therefore, only one activity, to serve the Lord. That's all. The Lord is one, and the spirit soul, qualitatively one, and the activities also one. That is our mission: one God, one mantra, one scripture, one activity. One God: Kṛṣṇa. One mantra: Hare Kṛṣṇa. One scripture: Bhagavad-gītā. And one activity: to serve Kṛṣṇa. That's all. There is no two. One.

Sri Isopanisad Lectures

Sri Isopanisad, Mantra 1 -- Los Angeles, May 3, 1970:

Just like Lord Nityānanda, He was injured, but still He delivered Jagāi-Mādhāi. That should be your principle. Sometimes we have to cheat, sometimes we have to be injured—so many things. The only device is how people can become Kṛṣṇa conscious. That is our mission. Some way or other these rascals should be converted to Kṛṣṇa consciousness, either this way or that way.

Festival Lectures

Ratha-yatra -- New York, July 18, 1976:

Either you accept it directly or you try to understand through philosophy and science. We have got so many books. So kindly take advantage of this movement and impartially try to understand what is the purpose of this movement, why we are distributing so many literatures. Soberly and with calm head, try to understand this movement and be happy. That is our only mission.

Sri Vyasa-puja -- Hamburg, September 5, 1969:

All this eulogization about me, people, outsider, may think that "This man is being flattered and he is hearing his own eulogization." But that is not the fact. It is the test, how they are receiving the message sincerely and they (are) expressing their feeling. So it is going to the Supreme Personality of Godhead. As it has come through the channel of disciplic succession, all these praises will also reach to Kṛṣṇa through that disciplic succession. So it is not personal thing. These things are required. Just like in the military training, they are taught by the officers in a different way, in so many ways. Similarly, this is also training of Kṛṣṇa consciousness so that the feeling of pure consciousness will reach to Kṛṣṇa. I thank you all very much for your improving in Kṛṣṇa consciousness. And... I am a sannyāsī, you know. I came here empty-handed. So you are providing me. What can I do for you? I shall simply pray to Kṛṣṇa. Another thing, that don't be satisfied that you have understood. That's all. No. This should be distributed. Just like in my old age I have come to your country carrying the order of my spiritual master to distribute it. You are all young boys and girls; take this message and distribute it. The whole suffering humanity will be happy. That is our mission.

Arrival Addresses and Talks

Arrival Conversation -- Los Angeles, June 20, 1975:

Your country is full of buses. Yasmin deśe yad ācaraḥ. Your country is of motorcar, so take advantage of motorcar and utilize it for Kṛṣṇa. That is the tactics. Not that "Oh, we have become Vaiṣṇava. We don't touch motorcar. It is material." This is not our philosophy. Nirbandhe kṛṣṇa sambandhe yukta-vairāgyam ucyate. We can utilize everything in relationship with Kṛṣṇa because we see everything Kṛṣṇa's. If the motorcar is there, it is for Kṛṣṇa. That is our mission. Karandhara came there.

Arrival Lecture -- Philadelphia, July 11, 1975:

Devotee: What is the best way to deal with skepticism?

Prabhupāda: Skepticism, rascalism. (laughter) We are not going to deal with rascalism. We are going to deal with sense. Skepticism means they do not believe in anything. Everything is false. They are so disappointed, they think everything is false. We are not going to deal with such men. What is the use? Is not that skepticism? What is that skepticism?

Devotee: Disappointment.

Prabhupāda: That's all. So why one should be disappointed? We say that "You come to the spiritual platform. You will be happy." We want to deliver him from the platform of disappointment. Sometimes one, being very disappointed, he commits suicide. But will anybody recommend that, that "You are so disappointed. Now you commit suicide"? Nobody will do so. So similarly, the skepticism is disappointed. We say, "Why you are disappointed? You come to the spiritual platform, and you will be happy." That is our version. So we are not going to accept his philosophy, skepticism, but we want to deliver him from this fallen condition. That is our mission. He is in false conception, that disappointment. Why? Our Vedic literature says, ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12). The living entity, the spirit soul, is by nature happy. There is no question of disappointment. You see Kṛṣṇa's picture anywhere, how they are happy. The gopīs are happy, the cowherd boys are happy, Kṛṣṇa is happy. Simply happiness. Where is disappointment? So you come to that platform.

Arrival Lecture -- Philadelphia, July 11, 1975:

The gopīs are happy, the cowherd boys are happy, Kṛṣṇa is happy. Simply happiness. Where is disappointment? So you come to that platform. Then you will be also happy. You come to Kṛṣṇa. Dance with Kṛṣṇa. Eat with Kṛṣṇa. And that is information we are giving. Where is the question of disappointment? Come with Kṛṣṇa. Kṛṣṇa therefore comes personally to show how He is happy in Vṛndāvana, and He is inviting, "Come to Me." Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja: (BG 18.66) "You just come to Me. I shall give you all pleasure." But we are not going. So that is not Kṛṣṇa's fault or Kṛṣṇa's servant's fault. One who will not come to that platform, that is his fault. We are canvassing everywhere that "Come to Kṛṣṇa consciousness and be happy. And see whether you are not..." Otherwise, if they are not happy, how the man, woman, the boy, the child, the father, the mother, the black and white, everyone is dancing. Why? This is the platform of happiness. So we are inviting, "Come to this platform. Why you should remain disappointed?" That is our mission. It is equally good for the skeptics, for the atheist, for the agnostic, for the theist, for everyone. Is that all right?

Arrival Talk -- Aligarh, October 9, 1976:

Haṁsadūta: Where? Hyderabad? No. We call it New Naimiṣāraṇya.

Prabhupāda: No, we have named New Naimiṣāraṇya. A very nice place.

Indian man: You'll get a lot of offers. And as you rightly said that these Vaiṣṇavas, they want to become maṭha-deśas, they want to become like kings. They don't want to leave their empire and go out, working hard like you and spreading the message of Lord Kṛṣṇa.

Prabhupāda: Yes. That is our mission.

Indian man: That is the right attitude. Even if there is one bhakta, that is Vṛndāvana.

Prabhupāda: Yes. Bhakta will create Vṛndāvana.

Cornerstone Ceremonies

Cornerstone Laying -- Bombay, January 23, 1975:

So try to understand Bhagavad-gītā as it is, make your life successful, and spread this message all over the world. You will be happy; the world will be happy. Of course, I am now very old man. I am eighty years old. My life is finished. But I want some responsible Indian and combined with other countries... Other countries, they are giving good cooperation. Otherwise, it was not possible for me to spread in so short time, only seven or eight years, to preach this cult all over the world. So I require the cooperation of the Indian, especially young men, educated men. Come forward. Stay with us. Study Bhagavad-gītā. We haven't got anything to manufacture. Nothing to manufacture. And what we can manufacture? We are all imperfect. Whatever is there, let us study it and practically apply in life and spread the message all over the world. That is our mission.

General Lectures

Lecture at International Student Society -- Boston, May 3, 1969:

We do not care for it. This is the animalistic life. Just like animals, they do not care. They are suffering, but they have no remedy. Simply eating, sleeping. This is not civilization. This is not civilization. There are ample informations. Take advantage of this knowledge, Kṛṣṇa consciousness, and be benefited. That is our mission. Uttiṣṭhata: "Please get up. Don't be asleep."

Lecture at Harvard University -- Boston, December 24, 1969:

Suppose if you have got millions of dollars. If you cannot utilize it, if you simply waste it, then you are kṛpaṇa, miser. You do not know how to spend money. Similarly, we have got this body which is worth..., not millions-trillions and more than that, because we can realize in this life what is our relationship with God, what is God. We can understand. But if we don't do that, simply we waste our time in sense gratification, then we are kṛpaṇa, miser. We are losing our opportunity. So these things are there. So in whatever way you like, either this evangelistic way or this way or that way, try to understand what is God and what is your relationship with God and try to invoke your dormant love of God. Then your life will be perfect. That is our mission. If you have got your own method, that's all right. You take it. Otherwise we are giving this method, very simple. You take it. Your life will be sublime. That is our request.

Pandal Lecture -- Bombay, March 31, 1971:

So it is the duty of every Indian to understand this science. It is a science, and spoken by the Lord Himself, and understood by all the ācāryas. Kṛṣṇa says ācāryopāsanam. We have to understand things through the ācāryas. Ācāryavān puruṣo veda. One who is not following the footsteps of the ācāryas, he cannot understand anything. Kṛṣṇa also says tad-vijñānārtham. No, Kṛṣṇa... That is said in the Kaṭhopaniṣad: tad-vijñānārthaṁ sa gurum evābhigacchet (MU 1.2.12). Kṛṣṇa says, tad viddhi praṇipātena paripraśnena sevayā (BG 4.34). So everywhere the same instruction is there, that "You approach a person who is coming in disciplic succession," evaṁ paramparā-prāptam (BG 4.2), "and try to learn Bhagavad-gītā as it is. Your life will be sublime. Your life will be successful." That is our mission. We have given so many important books. We have got magazines. If you want to understand through intelligence and philosophy, we have got volumes of books we can deliver. You try to understand. If you simply read our book Kṛṣṇa in two parts, I am sure you will become Kṛṣṇa conscious, undoubtedly.

Lecture -- Paris, June 26, 1971:

The spiritual master, or the representative, living representative of Kṛṣṇa, he helps from outside, and Kṛṣṇa as Paramātmā helps from inside. In both ways the living entity can take advantage and make his life successful. We have got many books in this connection, about twelve books of four hundred pages. So this is based on the authority of Vedas, and that is summarized in the Bhagavad-gītā and many other books. So we have published Bhagavad-gītā As It Is, Teachings of Lord Caitanya, Śrīmad-Bhāgavatam, Kṛṣṇa, Easy Journey to Other Planets, Nectar of Devotion. So we request everyone to understand this movement by reading authoritative literatures in this connection. We are publishing our magazine, Back to Godhead, every month in so many languages. So our program is to serve the human society, to save them from the pitfall of entering again into the cycle of birth and death. That is our great mission.

Lecture at Christian Monastery -- Melbourne, April 6, 1972:

Just like in the Bible it is said, "God said, 'Let there be creation,' and there was creation." Is it not? It is fact. It is fact. Now you find out who created this universe. If you deny this fact, "No. God does not create," then you explain how it was created. So there is no difference between Bible and Vedic literature. We accept also, "God created." But in the Vedic literature you will find how God created. That you'll find. So if you are actually serious to understand how God created, why don't you come to Vedic literature? That is the duty of every student. If you are after the knowledge, why should you stick to one particular place or...? If the knowledge is available in other places, you must have it. That is inquisitiveness, seriousness. But if you say, "No. We are Christian. We have studied Bible. That is all. We do not touch," I don't think that is very nice conclusion. You remain Christian, but what is the harm to study other literatures where more informations are there? That is quite reasonable. We are not asking you to become Hindus. We simply want to, everyone, that you become God conscious. That is our mission. Our mission is not that to convert. What is the use of converting? If my habits are the same... Suppose I am Hindu. I become Christian, but my habits are not changed. Then what is the use of becoming from Hindu or Christian or to Christian or Hindu?

Lecture -- Laguna Beach, September 30, 1972:

So you can try to read our literatures. We have got many books. You can come and see practically how our students are doing, advancing in Kṛṣṇa consciousness movement. You can try to learn from them by association. Just like if one wants to become a mechanical man, he enters into a factory and associates with the worker, mechanics, and gradually he also becomes a mechanic, a technologist. Similarly, we are opening these centers just to give opportunity to everyone to learn how to go home, how to go home, back..., how to go home, back to Godhead. That is our mission. And it is very scientific and authorized, Vedic. We are receiving this knowledge direct from Kṛṣṇa, the Supreme Personality of Godhead. That is Bhagavad-gītā. We are presenting Bhagavad-gītā as it is, without nonsensically comments. Kṛṣṇa says in the Bhagavad-gītā that He is the Supreme Personality of Godhead. We are placing the same proposal, that the Supreme Personality of Godhead is Kṛṣṇa. We are not changing it. Kṛṣṇa says in the Bhagavad-gītā, "Become My devotee. Always think of Me. Worship Me. Offer your obeisances unto Me." We are teaching all people that "You think of Kṛṣṇa always—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare." By chanting this Hare Kṛṣṇa mantra, you will always think of Kṛṣṇa. Man-manā bhava mad-bhakto (BG 18.65). So our method is very simple. We don't manufacture any new method.

Lecture on Gurvastakam at Upsala University -- Stockholm, September 9, 1973:

The living entities, they are wandering throughout the universe, changing bodies, transmigrating from one body to another, one place to another, one planet to another, but they are rotating within this universe, material universe, brahmāṇḍo bhramite. This science is unknown to the modern education department, how the spirit soul is transmigrating from one body to another and how he's being transferred from one planet to another. We have got our book, Easy Journey to Other Planets. So guru can help you to transmigrate from this planet directly to the spiritual sky, where there are innumerable spiritual planets. They are known as Vaikuṇṭhaloka. And the topmost planet in the spiritual sky, that is called Goloka Vṛndāvana. That is Kṛṣṇa's planet. By Kṛṣṇa consciousness movement we are trying to give information how one can be transferred directly to the Goloka Vṛndāvana planet, Kṛṣṇaloka. That is our mission.

Lecture Engagement at Birla House -- Bombay, December 17, 1975:

Our only request is that you read Bhagavad-gītā as it is; don't try to interpret. That is useless. Otherwise why people have lost in India their own culture? Because they have interpreted wrongly. Every śāstra has been interpreted wrongly and therefore people are misguided. They could not take advantage of the instruction of Bhagavad-gītā because all through, the Bhagavad-gītā has been misinterpreted. So many so-called politicians, scholars, but it is maybe for the first time—not first time; it is there—but to make it broad propaganda wide, that try to understand Bhagavad-gītā as it is, without any interpretation. That is our mission. That is Caitanya Mahāprabhu's mission. Don't try to interpret and spoil it.

Philosophy Discussions

Philosophy Discussion on George Wilhelm Friedrich Hegel:

Prabhupāda: That is a definite, not vague, speculative. That is the difference between my translation and others. Therefore I have given the name "As It Is." So we will be no spoke or speculation. As soon as you speculate, you are rejected. Therefore others are seeing some danger that "This Bhaktivedanta's..., this Bhagavad-gītā As It Is accepted, then where we are?"

Hayagrīva: Everybody wants to speculate.

Prabhupāda: That's all. We are, I have stopped it. They cannot speculate on the words of Bhagavad-gītā. That is our mission. Won't allow you to speculate. You are finite, imperfect. How you can by speculation give the unlimited, infinite? How it is possible? That is reasonable. Waste of time, misleading others. Aṇḍhā yathāndair upanīyamānāḥ. You are blind; how you can show others, blind men? They are already blind. You open your eyes, then take the leadership of the blind. Ajñāna-timirāndhasya jñānāñjana-śalākayā. That is our process. That's all right.

1969 Conversations and Morning Walks

Conversation Before Lecture -- April 29, 1969, Brandeis University, Boston:

Miss Rose: I think that the confusion is...

Prabhupāda: We cannot say, just like, in some hotels, that "Such and such persons are not admitted." No. We cannot. We admit everyone. Our mission is to elevate persons from down state of life to the highest state of life. So everyone is in down state. Lord Jesus Christ also said that "You do not hate the sinners, but hate sin." Is not that, Lord Jesus Christ said? So hippies may be sinners. We raise them to the pious life. But we say, "Don't do this. Don't do this sinful act. Don't take intoxication. Don't do this. Don't do this." We hate sin, not the sinners. Actually. If we hate sinners, then where is the possibility of preaching?

Miss Rose: If the hippies would come, come, come...

Prabhupāda: Yes.

Miss Rose: Then you can get them out of this hippie into Christian conscience. See.

Prabhupāda: Yes. That is our mission.

Miss Rose: Yes. I can understand that.

Prabhupāda: Hare Kṛṣṇa. All right. Kṛṣṇa will see. So you just give service to Kṛṣṇa, impressing people that these Kṛṣṇa conscious people are not hippies.

Meeting with Devotees -- June 9, 1969, New Vrindaban:

Prabhupāda: So this movement, Kṛṣṇa consciousness movement, will, I mean to say, smooth everything, pave everything. So they must know. And our process is very simple. We can introduce this process even in factories, even in anywhere, and we make peaceful everything. That is a fact. School, college, university, factory, everywhere. Ceto-darpaṇa-mārjanaṁ (CC Antya 20.12). It is cleansing process. Everything is dirty. So we want to cleanse and make people peaceful and happy. That is our mission. We are not money-collecting mission, that "Give me your money, and let me enjoy." We are not that. Money, we have got much money. Kṛṣṇa is our... The whole money is Kṛṣṇa's. Yaṁ labdhvā cāparaṁ lābhaṁ manyate nādhikaṁ tataḥ. Kṛṣṇa is so valuable, if one gets Kṛṣṇa, he wants no more anything.

1971 Conversations and Morning Walks

Conversation with Journalists -- August 18, 1971, London:

Prabhupāda: Well, large number... Large number... When you speak of something good, you cannot expect many. Just like if you want to sell diamond, you cannot expect that the whole population of England will purchase it. When there is question of diamond, the customer also must be very rich. Similarly, to understand God is not so difficult, or, easy job. Only the fortunate, pious, nice people can understand God. Not ordinary...

Journalist (1): And only get to work at it, find the time to try it. (indistinct)

Prabhupāda: But we are giving facilities to everyone to understand God. That is our mission.

Journalist (1): But it does require a certain price for them to pay as individuals.

Prabhupāda: No price. Simply to become sincere.

1972 Conversations and Morning Walks

Talk with Bob Cohen -- February 27-29, 1972, Mayapura:

Bob: I was cold before. (break) (Loudspeaker in background is very loud) Thank you so much for allowing me to ask my questions.

Prabhupāda: No, that is my mission, that people should understand the science of God. Because I am convinced that it's a fact. That without again cooperating with the Supreme Lord, our life is baffled. I give this example many times. Just like a screw from the machine fallen down, it has no value. The same screw, when it is again attached with the machine, it has value. Similarly, we are part and parcel of God. Without God, as part and parcel small screw, what is the value? No value. We should again come back to the position of becoming a screw. That is our mission.

Talk with Bob Cohen -- February 27-29, 1972, Mayapura:

Prabhupāda: Very good life.

Bob: Maybe that's just material clinging.

Prabhupāda: So just you follow in their footsteps, my other students, and it will be fulfilled, your desire. We are training to that direction, how to become purified and happy. That is our mission. We want to see everyone happy. Sarve sukhino bhavantu. But people do not know how to become happy. They do not take the standard path to become happy. They manufacture their own way. That is the difficulty. Tapo divyaṁ putrakā yena śuddhyed sattva yasmād brahma-saukhyam anantam (SB 5.5.1). This advice was given by Ṛṣabhadeva to his sons. "My dear boys, just undergo austerity," divyam, "for transcendental realization." Everyone is going austerity. This boy, I know, he had to go foreign countries to learn this commercial management. So many... So now he's good situated. But everyone has to undergo some austerity for future life. So why not take that austerity for permanent happiness?

Interview -- July 20, 1972, Paris:

Prabhupāda: Communist means that we take care, not only of the human being, but of the animals also. We don't think that the human being is only our own community. We think every living is within the community, center being God. Just like spiritual our communism means... Just like I'm living in this house. I shall have to take care even for one lizard, that is also living entity. I shall have to take care of one rat, one mouse, even one snake, if he's living in one's house. That is spiritual community. The idea is nobody should starve. I have to see whether the leader is also given proper food. Just like people generally save foodstuff from the attack of other animals. But spiritual communism... (break) We ought to make them happy. We want to see everyone is happy. That is our mission. Actually all our students who are presently working with us they are feeling happiness... (indistinct) So everyone will be happy if they take to this movement. We want to see that everyone is happy. That is our mission. We don't want to exploit others.

Room Conversation and Interview with Ian Polsen -- July 31, 1972, London:

Prabhupāda: That's all. People after sense gratification. A diseased man, who cannot digest, if he thinks that "I shall eat this, I shall eat that, I shall eat that," but actually he cannot digest. Eating this or that, how it will help him? (laughs) If you have lost your digesting power, then if you change, "I eat this, I shall eat that," that will not help you. So the modern civilized man, he has lost the point how he can be happy. He is simply changing the program of sense gratification. That's all.

Ian Polsen: Becoming more and more desperate.

Prabhupāda: Huh? Yes. He has no other idea. Just like here in this material world the highest pleasure is sex life, so they are changing, different types of sex life, that's all. (break)

(break) We want to see that you are lover of God. God is one. God is neither Hindu nor Muslim nor Christian. So we want to see that you love God, that is all. That is our mission. You have forget... (break) ...understand little Bengali?

Conversation with Bajaj and Bhusan -- September 11, 1972, Arlington, Texas, At Their Home:

Prabhupāda: Kṛṣṇa was very beautiful, so they wanted to associate with Kṛṣṇa. Bhayāt, Kaṁsa and Śiśupāla, they were afraid of Kṛṣṇa, but still, they became Kṛṣṇa conscious, always thinking of Kṛṣṇa. Bhayāt. Krodhāt. Śiśupāla, krodhāt. He was very much envious of Kṛṣṇa. Pūtanā-rākṣasī, she wanted to kill Kṛṣṇa. So if kamāt-krodhād-bhayāt coming to Kṛṣṇa, they get perfection, what to speak of loving Kṛṣṇa? What is their position? So some way or other, you come to Kṛṣṇa. That is our mission. Yena tena prakāreṇa manaḥ kṛṣṇa niveśayet. Somehow or other, just attach your mind to Kṛṣṇa; your life is perfect. And what is the objection? Kṛṣṇa is most beautiful, Kṛṣṇa is most opulent, Kṛṣṇa is more powerful, Kṛṣṇa giving you assurance, "I give you protection," and still, if you don't take to Kṛṣṇa it is misfortune, simply misfortune. Unfortunate. So you remain.

1973 Conversations and Morning Walks

Morning Walk -- April 25, 1973, Los Angeles:

Prabhupāda: Asses, mūḍhāḥ. Unless one comes to the point of Kṛṣṇa consciousness, we don't give any value to so-called education, advancement of knowledge. We don't give any value. Our only formula is harāv abhaktasya kuto mahad-guṇāḥ. If one is not Kṛṣṇa conscious, he has no value. Immediately reject him. He has no value of his life. We are advocating Kṛṣṇa consciousness not on sentiment, on the value of life. That these men are being carried away by whims without any value of life. Let us save them. That is our mission. Just like a, a foolish person is going in, on the ocean. So it is: "Oh, why you are going that way? Where you are going? You are a madman." This is the duty.

Morning Walk -- May 1, 1973, Los Angeles:

Prabhupāda: The Vedānta says, "You have to understand God through śāstra;" by the scriptures you have to understand. śāstra yonitvāt. Everything is there. The śāstra gives you direction. Therefore human being is meant to study the śāstras. The śāstras, Vedic literature, is meant for the human being, not for the cats and dogs. If you don't consult the śāstras, then you remain a cats and dogs. That's all. Why you are taking so much trouble, writing śāstra, explaining to you? So that you may come to the real platform from the platform of cats and dogs. That is our mission. That is the duty of the spiritual master. Nānā-śāstra-vicāraṇaika-nipuṇau sad-dharma-saṁsthāpakau lokānāṁ hita-kāriṇau. The spiritual master is the most beneficent friend, he is giving you direction from the śāstra.

Morning Walk -- May 2, 1973, Los Angeles:

Brahmānanda.: Blind leading the blind.

Prabhupāda: That's all. Andhā yathāndhair upanīyamānāḥ (SB 7.5.31). Anyway he has admitted, "I do not know." That is sufficient defeat for him. But they are shameless. In spite of being defeated, they won't admit that "I am defeated." Not gentlemen. Formerly between two learned scholars there will be argument. If one is defeated... Just like Sarvabhauma Bhaṭṭācārya. As soon as he became defeated, he became His disciple. That's all. That was the system. Not that we go on arguing for hours, and one is defeated; still, he remains the same. No. If you are defeated, then you must accept the other party as your master. That was the system. As soon as he said that I do not know, he should have become your disciple. That is the system. "If you do not know why you have come to teach me."

Svarūpa Dāmodara: He should come and become a disciple of Śrīla Prabhupāda.

Prabhupāda: No, Prabhupāda... No. We want everyone to become Kṛṣṇa's disciple. That is our mission. We are disciplic succession. The original master is Kṛṣṇa.

Morning Walk -- May 14, 1973, Los Angeles:

Prabhupāda: That is Kṛṣṇa conscious. We cannot therefore see anything wasted, anything misused. Why you are preaching? Why we are after so many rascals? That his life is being misused. Let us give him some enlightenment. This is our mission. Or let him go to hell. Just like Māyāvādī sannyāsīs, they're engaged in meditation or in the Himalayas, but we have come to Los Angeles. Why? This is our mission. Oh, these things, these people are being misused under māyā, let him gain some enlightenment. This is our mission. We are teaching that, how to utilize everything for Kṛṣṇa. How to understand Kṛṣṇa in everything. That is our mission. See Kṛṣṇa in everything. Yo māṁ paśyati sarvatra. Everything is there in Bhagavad-gītā, why don't you read? Sarvaṁ ca mayi paśyati, yo māṁ paśyati sarvatra, "Anyone who sees Me everywhere and sarvaṁ ca mayi paśyati... and everything in Me, he's perfect."

Room Conversation with Two Buddhist Monks -- July 12, 1973, London:

Prabhupāda: No, you can get also, provided you take it. (laughter) Guru is not miser. (laughter)

Guest (1): (indistinct) is, Gurudeva you see, I want that...

Prabhupāda: The one thing is they take it. Others will not take it. That is the difference. If... There is a picture; my Guru Mahārāja has..., one man has fallen in a deep well, and he's crying "Save me!" So another man dropped a rope, that "You catch it. I shall carry you." Then he'll not catch it. Then how he can be drawn. So... (break) ...mattaḥ parataraṁ nānyat (BG 7.7). "There is nothing more superior than Me." We are preaching the same thing, that "You are searching after God. You are, some of you are disgusted that 'There is no God,' but here is God. You take His name. You take His address. You take His daily activities. Everything is there." And that is our mission. And we started this Kṛṣṇa consciousness movement in 1966. So when I registered this society, somebody suggested that "Why not make it 'God consciousness?' " And no, I want to give definitely what is God. God, they have got different conception. But here is God.

Room Conversation with Lord Brockway -- July 23, 1973, London:

Lord Brockway: I would rather have people make mistakes when they had self-government than if you had a dictatorship which didn't make mistakes and imposed it's own...

Prabhupāda: No, but my proposition is that they should not commit, either the king or the elected person should not commit mistake. But if you try to educate the mass of people to become educated to elect the right person, that is very difficult. But if a king, a person, is educated nicely, that is easier. That is my point of view.

Lord Brockway: Yes. Yes, but the mass of people in poverty, the...

Prabhupāda: No, everything will be all right. Because the man on the head is perfectly, he'll manage, he'll manage. But if he's not perfect, then it is not possible. Therefore the endeavor should be made... Either call it dictator or president or king, it doesn't matter. The man on the top of the executive must be a perfect man.

Lord Brockway: Now, in taking your view that all men and women are the children of God, they've got God within them, then the advance of mankind must be by giving the opportunity of God in all men and women.

Prabhupāda: Yes.

Lord Brockway: To come to fulfillment.

Prabhupāda: Yes. That is our mission.

Garden Conversation with Mahadeva's Mother and Jesuit Priest -- July 25, 1973, London:

Prabhupāda: Now, in each of our centers we have got minimum fifty heads, maximum two hundred, 250. In Los Angeles, you see... Just we have got recent photograph. Bring the photograph from my room. You can bring. So we are giving them place, we are giving them food, we are giving them education.

Jesuit Priest: Yes.

Prabhupāda: In this way. So we invite anyone, everyone, without any distinction, without any discrimination. He may be Christian, he may be Hindu, he may be Mohammedan. "Come on. Live with us, and learn how to love." That is our mission.

Garden Conversation with Mahadeva's Mother and Jesuit Priest -- July 25, 1973, London:

Prabhupāda: If you actually want peace of your mind, then you must try, you must learn how to love God. So our preaching is... It doesn't matter, whatever religion you are following, it doesn't matter. If you have achieved this aim, how to love God, then your system is first-class. That's all. That is our question. Sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje (SB 1.2.6). Bhakti, means love of God. How much you have learned to love God, that much we want to know. We don't say that "You are Christian, you become followers of Hindu rituals or Mohammedan rituals." No. You remain in your position, but just try to love God to the best of your capacity.

Mother: Well, I think we do that.

Jesuit Priest: We're all doing that.

Prabhupāda: Yes.

Jesuit Priest: Most people.

Prabhupāda: Yes. So that is our mission. Now, if you find it difficulty, you can come and join with us. That's all. Practically, in Europe and America, they are all coming from Christian group, Jewish group. So... Yes. This is a recent photograph of our Los Angeles center. They are regularly living in the temple, as they are living in the temple.

Room Conversation with Sanskrit Professor, Dr. Suneson -- September 5, 1973, Stockholm:

Prabhupāda: In this way, there are so many songs. Very simple Bengali. Especially Narottama dāsa Ṭhākura's songs, they have been approved by Viśvanātha Cakravartī Ṭhākura as Vedic evidences. Although it is written in Bengali, they are full of Vedic authority.

anya devāśraya nāi, tomare kahiluṅ bhāi,

sei śrī bhakati parama kāraṇa (?)

What is that? Eh? Oh, Śaraṇāgati.

Pradyumna: All. the Mahājana-gīti by Narottama dāsa.

Prabhupāda: Oh. There are so many songs. So you have devotional tendency. Develop it. Make your life successful. That is my humble suggestion. Manuṣya-janama pāiyā, rādhā-kṛṣṇa nā bhajiyā, jāniyā śuniyā bi... Anyone who has got this human form of life, he does not engage himself in developing Kṛṣṇa consciousness, then he's drinking poison knowingly. Jāniyā śuniyā biṣa khāinu. Biṣa means poison. A great opportunity, this human life. That is our mission, that this modern civilization, they have created such entanglement that people are rotting and they are losing the opportunity of this human form of life. Only on the basis of this bodily concept of life.

Morning Walk -- December 13, 1973, Los Angeles:

Prabhupāda: A dog does not know what is the aim of life. But even if I say that "This is the aim of life," it will not understand because the body is different. But a human being can understand. Therefore there are so many books of knowledge. So if they do not get proper knowledge, that means they are missing the point. (break) ...tāvad abodha-jāto yāvan na jijñāsata ātma-tattvam: "So long one does not come to the point of understanding the spirit soul, whatever he is doing he is being defeated because the main point is missing." Like cats and dogs he is accepting this material body as self, and he is working on that platform. Therefore his life is being spoiled. (break) Our mission is to save human being from being spoiled like animals. That is our mission. The greatest humanitarian work.

1974 Conversations and Morning Walks

Morning Walk -- April 5, 1974, Bombay:

Prabhupāda: No. They are rascals, simply rascals, not śūṣka Vedāntists. Vedāntist is... His father is also not Vedāntist. They do not know what is Vedānta. Simply rascals. That is our propaganda, that why you accept these rascals as leader?

Indian man (2): Kṛṣṇa is described in the Upaniṣads. Then how can they say there is no Kṛṣṇa?

Prabhupāda: Yes. Still, they say, "There was no Kṛṣṇa." That is the most regrettable incidence, that these people, they do not know what is Bhagavad-gītā, and still, they pose themselves as a knower of Bhagavad-gītā. Yes. That should be protested now. That is our mission. No, you cannot say like that.

1975 Conversations and Morning Walks

Room Conversation with Svarupa Damodara -- February 28, 1975, Atlanta:

Rūpānuga: They say matter can never be created or destroyed, but they do not know that life cannot be created or destroyed.

Prabhupāda: Nothing cannot be created. Life also cannot be created. They are already there. But matter is manifest, not manifest. Just like this body is manifest because the life is there. Now, this body will be destroyed, but I will exist. Tathā dehāntara-prāptiḥ (BG 2.13). I will accept another body, and it will grow. Therefore the matter grows on the basis of life, not that from matter, life comes. This is all rascaldom. So now, by the grace of... We have got scientists. Let them protest. Save the people from this ignorance. Mūḍhā. That is our mission. Give them chance. They have got human body. Let them become Kṛṣṇa conscious and give up all this nonsense thing. Hitvā anyathā rūpaṁ svarūpena avasthitiḥ. Mukti, this is mukti. They are mad after something wrong. So they should be saved, and they should give up this so-called materialism and come to service to the Kṛṣṇa, his eternal job. Then that is mukti. He is liberated.

Morning Walk -- April 5, 1975, Mayapur:

Prabhupāda: Yes. Then? There is process, how to talk with God. But these rascals, they do not know. They think it is all imagination. They do not know.

Rāmeśvara: But we are so insignificant. Why should God waste His time talking with us?

Prabhupāda: Yes. Because you are sons. Although you are insignificant, you are God's sons. So He likes to talk with His sons. Just like a small child. Everyone knows that he cannot talk. Still, father tries to make him talking, to enjoy. Māyāpur-candrodaya Temple is teaching all these fools and rascals how to talk with God. That is our mission.

Morning Walk -- April 7, 1975, Mayapur:

Jayādvaita: So there are only two cultures.

Prabhupāda: Yes.

Jayādvaita: The deva culture and asura culture.

Prabhupāda: Yes. So the human form of life, one should take advantage of the spiritual culture because in other forms of life it is not possible. This is the main thing. You become Indian or American, it doesn't matter. You are human being. Take to this culture and you will be happy. This is our mission. We want to make everyone happy. Sarve sukhino bhavantu: "Everyone be happy"—with Kṛṣṇa. That is our mission.

Morning Walk -- September 15, 1975, Vrndavana:

Dhṛṣṭaketu: That frustration or that...

Prabhupāda: Well... Kṛṣṇa failed to give mercy, and what devotee will do? They are stubborn to stick to their principle. Kṛṣṇa said personally, sarva-dharmān parityajya mām (BG 18.66), but who is going to do that? And what the devotees will do?

Vāsughoṣa: If we just engage them in devotional service will they ultimately become purified?

Prabhupāda: Yes. That is our mission. Somehow or other go on repeatedly saying.

Room Conversation -- October 5, 1975, Mauritius:

Prabhupāda: I am going to Johannesburg today. If you think that my presence will be beneficial, then after a week I can come back.

Guest (1): Yes, Swamijī. Therefore I...

Prabhupāda: This is a very good program. Very good.

Guest (1): I shall tell them. There are many youngsters.

Prabhupāda: Oh, yes. So if you think my presence will be very beneficial, then after one week I shall come back. Our life is dedicated for this purpose. Whenever the... Ānukulyena kṛṣṇanuśilanam (CC Madhya 19.167). Wherever there is opportunity, take advantage of it. That is our mission. Little light-fan it to make it fire. That is our mission. I welcome all these suggestions from you. Now you be serious and do it. If you like, I shall come back after a week.

Morning Walk -- Durban, October 13, 1975 :

Prabhupāda: Yes. That "Later on, after the death of husband in some places the wife was forced to go to the fire, so the Britishers stopped it. And they introduced railway for going to the pilgrims and so many, and they constructed bridges to make easy to go from one country to another." And people took it very seriously, that British government is very nice. And they were publishing in outside country that "India is uncivilized. We are making them civilized. And as soon as they are civilized, then we hand over the charge to them. That is our noble mission." And they were exploiting. All raw materials was being taken away and the necessities of India, especially cloth, was being supplied. And the local weavers, their hands cut off. So many thing they, tainting… And everything bad. Just like Jawaharlal Nehru. He became a first-class victim.

Morning Walk -- Durban, October 13, 1975 :

Puṣṭa Kṛṣṇa: Sati rite.

Prabhupāda: Yes. That "Later on, after the death of husband in some places the wife was forced to go to the fire, so the Britishers stopped it. And they introduced railway for going to the pilgrims and so many, and they constructed bridges to make easy to go from one country to another." And people took it very seriously, that British government is very nice. And they were publishing in outside country that "India is uncivilized. We are making them civilized. And as soon as they are civilized, then we hand over the charge to them. That is our noble mission." And they were exploiting. All raw materials was being taken away and the necessities of India, especially cloth, was being supplied. And the local weavers, their hands cut off. So many thing they, tainting… And everything bad. Just like Jawaharlal Nehru. He became a first-class victim.

Morning Walk -- December 17, 1975, Bombay:

Prabhupāda: Dimmock said that "Here is the commentation who has practiced devotion in his life."

Dr. Patel: I mean, those who are research scholars, they can write down better about their work if... If I write down about the...

Prabhupāda: He cannot write the...

Dr. Patel: ...write down that way. Because you have done it, you can do it better.

Prabhupāda: That is our mission. Āpani ācār prabhu jīver śikhāmu. First of all you behave yourself, then teach. Without being accomplished in your life, don't teach. Caitanya Mahāprabhu's movement was that. Āpani ācār prabhu jīver śikhāmu.

1976 Conversations and Morning Walks

Morning Walk -- January 6, 1976, Nellore:

Prabhupāda: "They" not. What I am talking with you. They are all foolish. We call them mūḍhas, duṣkṛtino mūḍhas. So their demand is not legitimate. If a mūḍha... If your small child says, "Father, give me a bidi, cigarette," would you give him? Because he is mūḍha. So the father is intelligent—"No." So similarly, the mūḍhas may demand that "Open this hospital." But we are not going to do that. We know.... Of course, hospital required so far the body is concerned, but there are so many hospitals. The real hospital which is not existing, we are starting. That is our mission, which is not possible for the so-called leaders and politicians. Try to clear this.

Room Conversation -- May 5, 1976, Honolulu:

Prabhupāda: The another example is that Yudhiṣṭhira Mahārāja. He was asked by Kṛṣṇa that "You speak lie to Dronācārya that 'Your son is dead.' " Yudhiṣṭhira Mahārāja refused. For this he had to see hell. He was more moralist than Kṛṣṇa. For this moral activity he had to visit hell. This philosophy cannot be understood by neophyte devotees. Our purpose is why we are pushing so much this sales of books. Because our missionary activities will be very widely known. That we want. Somehow or other let him purchase a book. That is our mission. There is no question of transgressing moral principles. Arjuna. Arjuna was arguing with Kṛṣṇa that this killing of my relatives, it is horrible, abominable. Better I beg and maintain myself than I kill my relatives and become a king. Did he not say? That is ordinary man's argument. But as Yudhiṣṭhira Mahārāja refused to speak lie, (break) Arjuna in spite of his conviction that it is sinful to kill my relatives, he still agreed to kill. Why?

Room Conversation with Reporter -- June 3, 1976, Los Angeles:

Reporter: It would be a matter of faith, I suppose.

Prabhupāda: Faith may be different. You may have faith, I may not have faith. That is not the question. Just like in the bank you deposit some money. If some may have faith or no faith, but that bank is trustworthy. You know that your money deposited in the bank will not be cheated. Similarly if you trust in God, you must know whether God is trustworthy. Whether.... What do you mean by God? This is not the question of faith. Faith is bad. It is a question of understanding. So that we want, that America-specially you are favorite amongst all other nations; you are well-to-do, richer than other nations—so why don't you take God seriously? Why should you trust in God as faith? No, you understand what is God and have your faith at full, that "God is, yes, trustworthy," so that others may also know that God is trustworthy. That is our mission, that why God entrust? Are we trusting God? Should we.... A slogan. Let it be a fact by scientific study, by scientific understanding. There is way to understand why God is trustworthy. It's not the question of faith. It is a fact.

Garden Conversation -- June 14, 1976, Detroit:

Mādhavānanda: Sometimes the karmī salesmen, they stand around to watch us distribute books. Because they are so amazed at our techniques of sale and distribution, they want to learn.

Jayādvaita: They become very respectful. They don't know anything about our philosophy, but they see how nicely we...

Prabhupāda: Good salesmen.

Mādhavānanda: Yes. And sometimes they even offer jobs to the devotee, that "You come and work for me. You will be salesman for my..."

Prabhupāda: "And what nonsense book you have got? (laughter) We are going to stop your sales." Tell them. "And we are going to stop your sales. Instead of helping you for selling your books, we are going to stop all these nonsense books. That is our mission." Tad vāyasaṁ tīrtham. That is explained in the Śrīmad-Bhāgavatam.

Interview with Kathy Kerr Reporter from The Star -- June 17, 1976, Toronto:

Kathy Kerr: Do you advocate then that one deny the body? Like comforts and so forth, in order to...

Prabhupāda: No, why deny the body? Just like you are putting some type of dress. So dress is not unimportant. But real importance is you, the person. So where is that education about the real person? They are simply engrossed with the dress. This is going on. Such kind of mentality is there even within the cats and dogs. He's also thinking "I am this body." If a human being does not understand this fact, that he is not this body, he is changing his body, but he is spirit soul, then he is no better than the cats and dogs. We do not want to keep the human society in the category of cats and dogs. We want to raise them to the real understanding of his identification. That is our mission. It is neither Hindu religion or Muslim religion or.... This is science.

Interview with Professors O'Connell, Motilal and Shivaram -- June 18, 1976, Toronto:

Prabhupāda: If you want to purify your existence, then you must practice tapasya. Tapasā brahmacaryeṇa yamena niyamena (SB 6.1.13). That is tapasya. First beginning is brahmacarya. Therefore according to Vedic system, brahmacārī first—to teach how to become brahmacārī. Brahmacārī guru-gṛhe vasan dānto guror hitam. The children should be trained up in such a way that they will be able to control the senses and act only for the benefit of guru. That is brahmacārī. They have no personal interest. So they are collecting daily not less than one lakh of rupees, up to five lakh, these boys. But their expenditure at my direction. Not a single paisa they can spend in their own discretion. They are laboring hard to get this collection, but the money is mine. This is the arrangement. Now in Hyderabad they immediately require two lakhs. The money is there, they can take it, but they are asking by telegram my permission. I'll give them, but this is the arrangement. Guror hitam, brahmacārī. Vasan dānto guror hitam. So the prescription is there, the formula is there, the literature is there. If we take this culture, then the whole human society will be happy. That is our mission.

Answers to a Questionnaire from Bhavan's Journal -- June 28, 1976, Vrndavana:

Prabhupāda: So he has said already that "I do not find any other means to pacify me, and You are the only..." The purport is that Arjuna is accepting Kṛṣṇa as guru to instruct him how to get relief from the perplexed position. So in this sense the real guru is Kṛṣṇa. Kṛṣṇa is guru. Not only for Arjuna, for everyone. So if we take instruction from Kṛṣṇa and abide by that order, instruction, then our life is successful. That is our mission. Kṛṣṇa consciousness movement means accept Kṛṣṇa as guru. We don't say... Don't divert your attention. We don't say that "I am Kṛṣṇa." We never say that. We simply ask people that "You abide by the order of Kṛṣṇa." Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66), and we say that "You surrender to Kṛṣṇa. Give up all other ideas of so-called dharma or religiosity." The same thing. But we don't say that you or me, "I am the authority." No, we don't say that. We say, "Kṛṣṇa is the authority, and you try to understand Kṛṣṇa." This is Kṛṣṇa consciousness movement.

Room Conversation -- August 14, 1976, Bombay:

Prabhupāda: No, no, those who are fools, they may waste their time in that way. (laughter) But we are not so fool.

Indian Doctor: They are fools to not to think that they'll become...

Prabhupāda: They are rascal fools because they do not take Kṛṣṇa's word. Kṛṣṇa says tathā dehāntara-prāptiḥ (BG 2.13). Why should we bother? Our mission is simply to propagate Kṛṣṇa's instructions. This is Kṛṣṇa consciousness movement. We don't manufacture anything. So-called yoga, so-called meditation, so-called this and... We don't care for all this nonsense. Our only business is how to implement the instruction of Kṛṣṇa, the rascals may understand and be happy. That is our mission. We haven't got to manufacture anything. This is Caitanya Mahāprabhu's mission. Yāre dekha tāre kaha kṛṣṇa-upadeśa (CC Madhya 7.128). You simply carry the message of Kṛṣṇa and try to deliver it to anyone you meet. This is our... We haven't got to manufacture anything. Therefore we are presenting Bhagavad-gītā as it is. Take it, without interpretation. Don't spoil the whole thing. Interpretation means spoiling. Whole thing spoiled.

Press Interview -- October 16, 1976, Chandigarh:

Interviewer: But we can eat goat's meat, and other animal's meat.

Prabhupāda: Yes. And the thing is that cow is especially recommended in the Bhagavad-gītā, kṛṣi-go-rakṣya vāṇijyaṁ vaiśya-karma svabhāva-jam (BG 18.44). That you must produce enough food grains by agriculture and give protection to the cows. That means if you have got enough food grains to eat and if you have got enough milk to get fatty substance, then your whole economic question is solved. Annād bhavanti bhūtāni (BG 3.14). If you get sufficient food there is no question of agitation. Everyone is satisfied. Animal and man. So you must produce. That is recommendation in the Bhagavad-gītā.

Interviewer: Sir, in the modern technological...

Prabhupāda: Modern, we are not talking of modern or... We're talking...

Interviewer: In this age, how has the, you know, instrument of production because of this tractor, mechanization of agriculture.

Prabhupāda: So that is your interpretation. But we are trying to present Bhagavad-gītā as it is. That is our mission. That you produce food grains sufficiently and give protection to the cows so that food grains and milk will give you all benefits of economic question. You'll be satisfied. That's all. Not only that, I have practically seen that by God's arrangement there are so much land on this planet that you can produce ten times food stuff of the whole population. But they are not doing that.

Room Conversation on New York court case -- November 2, 1976, Vrindaban:

Prabhupāda: We actually spreading universal brotherhood. Kṛṣṇa is the father and everyone our brother. We are claiming, all our fallen brothers to become Kṛṣṇa conscious. This is our movement. Caitanya Mahāprabhu (said) pṛthivīte āche yata nagarādi grāma, this is our movement. (CB Antya-khaṇḍa 4.126) Why you should be restricted, to the India, and amongst the Hindus. Our (indistinct) they asked that "Go, go," bhārata bhūmite, you have taken birth in India, that's alright, make your life successful and go abroad, para upakāra. Janma sārthaka kori koro para-upakāra. This is our mission. We have come to you to make you civilized. This is our mission. And the best men of your country they are recommending. All the learned circle, they are coming. How can you defy us? If you have got brain.... You are trying to brainwash. Actually you have no brain, (indistinct) how important it is, this movement. You are trying to brainwash. We are not brainwashing. We are giving you good brain. That is our mission. That you are so dull-headed we have come to give you good brain. Su-medhasaḥ. Yajñaiḥ saṅkīrtana-prayair yajanti hi su-medhasaḥ (SB 11.5.32). We have come to make you intelligent. Receive us well, for your benefit. Tell them like that. Bring one court case, and I shall sit, go and sleep there. And expose them. Item by item. I know my case is strong.

Room Conversation on Farm Management -- December 10, 1976, Hyderabad:

Prabhupāda: Make very nice palatable prasādam. We shall spend for that. Why miserly? There is no need of miserly. You are going to earn money by agricultural produce, so how the money will be utilized? It will be utilized for Kṛṣṇa's purpose. By prasādam, by chanting, by drama, somehow or other bring them. That is our mission. Congregational chanting. Always festival, and we shall spend for that. Immediately arrange. If there is scarcity of money, I shall pay, but from... Bring them somehow or other. Tomorrow I want to see at least 500 men. Make arrangement like that. I came here to see that, not to sit down in a room peacefully. So there also we shall inform the meeting that we want to propagate this Kṛṣṇa consciousness movement town to town, village to village, by attracting them with musical demonstration of saṅkīrtana, dramatic play, movie, prasādam. Somehow or other they should come to the temple, to the pandal and congregationally chant Hare Kṛṣṇa mahā-mantra, hear Bhagavad-gītā, Bhāgavatam. For this purpose, whatever expenditure is required, that you should collect and spend. This is the scheme of Hare Kṛṣṇa movement.

Press Conference -- December 16, 1976, Hyderabad:

Mahāṁśa: Kanaipali. And the lands were originally in the Venkateshvara Gorakshini Trust, and they have transferred these lands to ISKCON Venkateshvara Trust under the chairmanship of His Divine Grace A.C. Bhaktivedanta Swami Prabhupāda. So our interest here is to... This area, the whole area here, is very dry. Although there is potency of..., there is potential for tapping water, it has been left dry and unused just like so much land all over. You can see. There is so much land which is unused, vacant, just like this. So we have been given this piece of land. We want to set an example of how such wasted land can be, with proper management and organization, it can be made usable to grow food, abundant food grains and fruits and to feed unlimited...

Prabhupāda: And offer them to Kṛṣṇa and distribute prasādam.

Mahāṁśa: Yes.

Prabhupāda: That is our mission. We are already giving prasādam daily in the evening. There is no question of making profit.

1977 Conversations and Morning Walks

Morning Walk -- January 6, 1976, Bombay:

Prabhupāda: The first business is to convince him that "Your life continues." Na hanyate hanyamāne śarīre (BG 2.20). But it is very difficult for the modern man to understand. They have been so poorly educated that it is very difficult. But this is the first beginning of knowledge and if we are in the conception that "I am this body and the body is everything," then we are no better that the cats and dogs. So this is a movement to raise people from the platform of cats' and dogs' life. It is little difficult but we have to do it. That is our mission, Caitanya Mahāprabhu, para-upakāra. They're living like cats and dogs, do something good for them so that they may live like actual human beings. This is our... So you kindly stay here for some days, read our books and if there is any question, doubt, I shall be very glad to enlighten you. But this is the fact, the whole world is misguided by the rascal leaders, I must say that. Andhā, andhā is the last word of rascaldom, andhā yathāndair upanīyamānā. If I say (to) somebody, "You are rascal." There is maybe, partially he may be intelligent.

Room Conversation -- January 8, 1977, Bombay:

Prabhupāda: That's it. Kṛṣṇa says "You surrender." And one who has surrendered, does it mean Kṛṣṇa has no responsibility? So why you are bothering to go to this dhana-durmadāndhān?

Mr. Asnani: Unconditional surrender.

Prabhupāda: Huh? You have done already upasannān. So is Kṛṣṇa unable to maintain you? Why should you go to this blind man? So we go not for our maintenance. We want to engage his hard-earned money to this Kṛṣṇa consciousness movement. That is our mission. Not for this belly. For belly we refuse to go anywhere. You'll find in Kumbhamela, still there are sādhus, they are not going anywhere. And they are starving? We go-gṛhināṁ dina-cetasām—"This rascal is absorbed in the thought of comfortable life, and he has taken only these wife and children, everything. Give him some other..." This is our mission. Yāre dekha tāre kaha 'kṛṣṇa.' Let him go there and sit down and talk with him and give some instruction of Kṛṣṇa.

Conversation on Train to Allahabad -- January 11, 1977, India:

Prabhupāda: That does not mean the original culture will be lost. That is not culture.

Rāmeśvara: No. But this is their argument, that the standard in America is that you become learned in different fields: science, music, art, literature. But in our Hare Kṛṣṇa movement we are isolating all these things and simply reading one set of literature-Kṛṣṇa.

Prabhupāda: Yes.

Rāmeśvara: And therefore our people cannot speak about art, music.

Prabhupāda: Yes. We want to stop your nonsense. That is our mission. Those who are intelligent, they have taken. And you also take. It will take some time.

Room Conversation -- January 21, 1977, Bhuvanesvara:

Prabhupāda: No, these books especially. There are many opinions—"It will save the human civilization from going to hell."

Gargamuni: One scholar, Asutosh Mukherjee, he said this, "These books will save the world." In that review...

Rāmeśvara: Yeah, right. He said from the... Nice words.

Hari-śauri: Seems only the Indian scholars have got that vision, though. Only the Indian scholars have appreciated that these books have a chance for saving the whole humanity.

Prabhupāda: Yes. And that is our mission. We want to save.

Rāmeśvara: Here. "The set edition of the Bhāgavata series we hope will serve as a boon to the English-knowing world for its abiding values and ennobling thoughts of spiritual perspective to give the correct lead to mankind in the midst of sickening contemporary problems."

Prabhupāda: Yes. That is our mission. Who has written that?

Gargamuni: That's Dr. Krishna Gopal Gosvāmī.

Rāmeśvara: Head of the Department of Sanskrit at Calcutta University.

Prabhupāda: He has got good experience because university students they have become so rascal. In the university they don't care for professors, teachers. Don't care.

Room Conversation -- January 31, 1977, Bhuvanesvara:

Yogeśvara: Not too much French. English there is. Is there a GBC for Thailand?

Prabhupāda: Every GBC is for everywhere. Let it be considered in the next meeting.

Yogeśvara: At Māyāpur.

Prabhupāda: You can continue rent for one or two months more and see if there is possibility. Our mission is for every city, every town, every village, and if we can maintain for some utility, that is very good. If you have no men, we cannot linger on there. Otherwise we want to open branches everywhere. That is our mission.

Room Conversation -- February 3, 1977, Bhuvanesvara:

Prabhupāda: Hm. Krisht, Krisht. Christ means Krisht, Krisht. Krishta is vulgar expression of Kṛṣṇa. No, from his teaching, we can understand he is representative of God.

Hari-śauri: Oh, yes. What he was teaching is exactly in accord with what we're doing.

Prabhupāda: Yes.

Hari-śauri: I was reading some of his instructions, what he was giving to his original disciples. And he gave them examples, that "The birds, they are not worrying about their food. God is supplying. So you should not worry for your food. You should simply go out and preach."

Prabhupāda: He said like that?

Hari-śauri: Yes. He said, "So what should you worry if you go out and preach? Do you think that God will not give to you?"

Prabhupāda: Yes.

Hari-śauri: "He is giving to the birds."

Prabhupāda: Yes. That is, our mission.

Hari-śauri: Yes. And he told them, "You should not worry for your food, for your clothing, for somewhere to stay. If you preach then God will look after all those things."

Prabhupāda: Yes. That's a fact.

Room Conversation -- February 17, 1977, Mayapura:

Prabhupāda: So we have got our business, to please Kṛṣṇa. That is our mission. So despite there are so many inconveniences, we have to do this business. Mūḍhaḥ nābhijānāti mām ebhyaḥ paramam avyayam. They are all mūḍhas. So we have been engaged to teach them some lesson. Caitanya Mahāprabhu did also. He sacrificed all personal comforts, home life. He was learned scholar, very honored in Navadvīpa. He had no grievances with family: His wife, Viṣṇupriyā; affectionate mother, Śacīdevī. But still, He gave up everything for the benefit of the whole world.

Room Conversations -- February 20, 1977, Mayapura:

Tamāla Kṛṣṇa: Very important. This man is senior man too in the courts, very old, conservative.

Prabhupāda: But I think he's sincere.

Tamāla Kṛṣṇa: Yeah, he's God-believing. This statement that he makes at the end, this statement that "Any attempt, be it circuitous, direct, well-intentioned or not, presents a clear and present danger to this most fundamental basis and eternally needed right of our citizens." "Eternally needed right." Freedom of religion.

Prabhupāda: So we should send him a letter of congratulations. "May God bless you for such right judgment. Be... Live long life to serve God." Like that, make a nice... That is our mission.

Room Conversations -- February 20, 1977, Mayapura:

Tamāla Kṛṣṇa: Kṛṣṇa is wonderful.

Prabhupāda: Kṛṣṇa is wonderful always.

Bhavānanda: And you are wonderful.

Prabhupāda: I am wonderful so long I serve Kṛṣṇa. Otherwise useless. No value. If I can serve Kṛṣṇa, then I am wonderful certainly. We don't want to become cheap wonderful. We want to become really wonderful by serving Kṛṣṇa. That is our mission. Kṛṣṇa is wonderful undoubtedly. Who can become more wonderful than Kṛṣṇa? Mattaḥ parataraṁ nānyat (BG 7.7). Always remember, Kṛṣṇa is wonderful. Don't take Kṛṣṇa very slightly like one of you. That is foolishness. Kṛṣṇa is wonderful always. He's the most wonderful person, and He can, does... He can do anything wonderful.

Second Meeting with Mr. Dwivedi -- April 24, 1977, Bombay:

Prabhupāda: Poor means poor in knowledge. Otherwise even a small ants, it is not poor. It is eating. You are not giving food. In this room you'll find some hole. Hundreds and thousands of ants will come out. Are you giving him food? And you go to the jungle. Thousands of elephants are there. Are you giving them food? Why you are concerned about the poor? Who is poor? Poor means who has no knowledge. He is rascal. He is poor. Poor means poor in knowledge. Otherwise nobody is poor. Everyone is getting his food according to his karma. Karmaṇā daiva-netreṇa jantur deha upapattaye (SB 3.31.1). These are wrong theories. Wrong means because they are rascals, they are putting something rascal, idea. Mūḍhaḥ nābhijānāti mām ebhyaḥ param avyayam, avyayam. Nityo nityānāṁ ceta... This is Vedic version. Nityo nityānāṁ cetanaś cetanānām eko yo bahūnāṁ vidadhāti kāmān (Kaṭha Upaniṣad 2.2.13). (Hindi) We want to stop all this nonsense. That is our mission. Our Caitanya Mahāprabhu's mission is that "You become guru," as I was telling, "and teach, deliver persons where you are." If you say, "How can I become guru?" there is no difficulty. Simply repeat the words of Bhagavad-gītā. That's all. You become guru. So our mission is to create real guru, not these jugglers. And real guru is he who speaks on behalf of Kṛṣṇa.

Conversation: Animals' Expertise -- April 28, 1977, Bombay:

Prabhupāda: Expecting. Hope against hope. This is struggle. That they do not see. They do... We have got this valuable life. What we are doing? We are doing the same thing as the small ants do. So what is the difference between that life and this life? Therefore Kṛṣṇa comes that "This is not your business. Your business is to surrender unto Me." Sarva-dharmān parityajya (BG 18.66). That will be solved automatically. But they don't. They take advantage of Bhagavad-gītā and apply it for solving these problems. Gandhi and Bhagavad-gītā—what is that? Political struggle. Such a rascal. And he's leader? He does not know what is the purpose of Bhagavad-gītā. Has Kṛṣṇa come down to speak how to defend, how to eat, how to sleep? Is there any statement there? Tathā dehāntara-prāptiḥ (BG 2.13). Solve this problem. This is the beginning of Bhagavad-gītā. And who, nonsense, understands this? Tyaktvā dehaṁ punar janma naiti (BG 4.9). This teaching... This is a teaching of Bhagavad-gītā. And they are taking Bhagavad-gītā for solving these problems. That's all. Ants' struggle. Violence, nonviolence and... So such big, big rascals are guiding us. What benefit they have given? And they are praised. Śva-viḍ-varāhoṣṭra-kharaiḥ saṁstutaḥ... (SB 2.3.19). He's an animal, and he's praised by some small animals. That's all. This is their position. They are not actual leader. They are animals, but because we are small animals, we are praising. So it is very difficult to understand our philosophy, but still, we have to preach. That is our mission. A little drop, maybe like a film or less than that... Still, they are... And again, when you cleanse this, you kill them—you become implicated. You have killed. You have to suffer. They are disturbing; still, you cannot kill them. This is your position. But people are with Flit (a bug killer) killing thousands of mosquitoes and flies, becoming implicated.

Morning Conversation -- April 29, 1977, Bombay:

Prabhupāda: You see this Tirupati, Tirumala. All the contribution by the villagers. By their hard-earned money they keep something for going. You have seen Tirupati, Tirumal...? Standing for hours to contribute in a line. Hundreds of people. They'll come, contribute something. Then they'll shave their head, see the Deity, have some bath in the adjoining lake. Then they'll take prasādam. That is very big tank. Everywhere. In India, wherever some famous temple is there, there is a tank. Now the haircutting, that lakhs of rupees are sold to foreign countries is hair. Heaps. These managers, they are selling the hairs. Very big business. The foreign countries, the black hair, they purchase it at good price for making wig. (pause) So that is written nice. He wanted to criticize me, but he could not do it very strongly. He did not like the idea that I am sticking to Bhagavad-gītā. That was his... But it has been shown that our sticking to Bhagavad-gītā, that is our mission. And it is a science. Why he called sectarian? When Kṛṣṇa says anything, that is science. "Two plus two equal to four" is acceptable by everyone. Why it is sect...? Actually all religion is going on under the plea, "We believe." What is this nonsense, "We believe"? If you believe "Two plus two equal to five," will it be correct? Their religion is "We believe." So our Bhagavad-gītā is not like that. It is fact. That is the difference. (break) ...of him. I was staying there in one big room. Crazy. Alone I am.

Tamāla Kṛṣṇa: He had tried to attack you?

Prabhupāda: No, he couldn't act. Gone crazy.

Tamāla Kṛṣṇa: Taking LSD.

Prabhupāda: So immediately I transferred myself to Jergens, keeping my goods at Mukunda's place, Michael. Then I searched out that 26 Second Avenue. From going to 26 Second Avenue taking this risk of two hundred dollars, then I became little relieved. Before that, I was simply vagabond. That was the first shelter. Then this Kīrtanānanda, Hayagrīva, Satsvarūpa, Umāpati, they guided. Brahmānanda. Some other boys also came, and they left.

Discussions -- June 2, 1977, Vrndavana:

Rāmeśvara: For small books like Perfection of Yoga, it has increased forty-five percent. For medium books like Kṛṣṇa Trilogy and Īśopaniṣad, it has increased forty-five percent, and for the hardbound books like Bhagavad-gītā and Śrīmad-Bhāgavatam, it has doubled, two hundred percent increase.

Jayapatākā: In one month.

Prabhupāda: This is very good.

Girirāja: No, that means tripled.

Rāmeśvara: Two hundred percent increase.

Girirāja: One hundred percent increase is doubled, so two hundred percent...

Tamāla Kṛṣṇa: Tripled. Tripled, the book distribution.

Gopāla Kṛṣṇa: Big books.

Prabhupāda: Very good.

Tamāla Kṛṣṇa: Simply by your word, Śrīla Prabhupāda, it is happening.

Rāmeśvara: Everyone is now wearing these "Double It" buttons. The whole movement is simply thinking of doubling book distribution, doubling it.

Prabhupāda: Yes, that is our real mission. Yāre dekha tāre kaha 'kṛṣṇa'-upadeśa (CC Madhya 7.128). That's all. This is the opportunity of speaking the words given by Kṛṣṇa. Kṛṣṇa Dvaipāyana or Kṛṣṇa are the same. So that's all right. No more talking.

Devotees: Jaya Śrīla Prabhupāda!

Prabhupāda: Hare Kṛṣṇa. Jaya.

Conversation: 'How to Secure Brahmacaris' -- June 24, 1977, Vrndavana:

Tamāla Kṛṣṇa: Śrīla Prabhupāda, I saw personally Hari-prasad Badruka in Hyderabad. He tried to send his son to college, and the boy kept failing. Finally he took him back, and immediately he took to business, because his father's a businessman.

Prabhupāda: Yes.

Tamāla Kṛṣṇa: He couldn't do it.

Prabhupāda: This idea, that "My son should be B.A., M.A., Ph.D.," it is wrong idea. Why? What is there, Ph.D.'s? First of all one must earn. Self-preservation is the first law of... But not... The Marwaris used to do that in Calcutta. Many pakorā. No business—he was frying pakorā and selling. Why unemployment? This is disastrous, unemployment. As soon as there is unemployment, there are so many devils. They'll plan. And the first plan will come-wine and woman. So we want to save the society from this downfall. At least keep one ideal. And that is our mission. Otherwise there was no nece... But at the present moment they cannot take so much trouble. We are trying to give them as much as possible comfortable life, but become an ideal vidvān and bhaktimān. That is required. Otherwise it is animal society. Prime Minister's son is a debauch, rogue, thief. They are not ashamed even. And people are adoring him: "O Sanjay, you are Indira Gandhi's son. I take your blessing." Doing practically. He was very much anxious to see Sanjay Gandhi. So what did I say?

Room Conversations -- February 20, 1977, Mayapura:

Prabhupāda: Now work very strenuously. You are all young men, and somehow or other, dead horse, you have given life. Otherwise the last fortnight I was thinking I am dead now. I was thinking like that, 'Now life is finished." Life can be finished at any time. That is not wonderful. To live, that is wonderful. If my life is finished, that is not wonderful. Nobody will lament. "Oh, he was old man, eighty-two years old." But if I can live for some days more, that is wonderful. If I die, that is not wonderful.

Tamāla Kṛṣṇa: Kṛṣṇa is wonderful.

Prabhupāda: Kṛṣṇa is wonderful always.

Bhavānanda: And you are wonderful.

Prabhupāda: I am wonderful so long I serve Kṛṣṇa. Otherwise useless. No value. If I can serve Kṛṣṇa, then I am wonderful certainly. We don't want to become cheap wonderful. We want to become really wonderful by serving Kṛṣṇa. That is our mission. Kṛṣṇa is wonderful undoubtedly. Who can become more wonderful than Kṛṣṇa? Mattaḥ parataraṁ nānyat (BG 7.7). Always remember, Kṛṣṇa is wonderful. Don't take Kṛṣṇa very slightly like one of you. That is foolishness. Kṛṣṇa is wonderful always. He's the most wonderful person, and He can, does... He can do anything wonderful.

1968 Correspondence

Letter to Terry and associates -- San Francisco 22 March, 1968:

I am in due receipt of your letter dated March 16th, and I thank you very much for it. I am so much pleased to hear the wonderful news of your Sankirtana meetings in N.J. It is very good. This sort of enterprise is the most valuable spiritual attempt. And I thank you from the core of my heart for doing such a nice thing. Krishna will be pleased upon you, and bestow His Benediction. Similarly, we want to open hundreds of centers, so that people may take up K.C.—that is our mission. It is an easy process, and appealing, and the highest spiritual realization simultaneously. Please continue your excellent work in Krishna's service, and when I come to NY, I shall come there to see how nicely things are being carried on.

1970 Correspondence

Letter to Gurudasa -- Los Angeles 16 May, 1970:

If Mr. Dindayal is impressed, and he wants to start a nice Temple of Radha-Krsna in the British Guinea, certainly we will be very much pleased, but the Temple should be on the principle of our London Temple which is not for any particular sect of persons but for all human beings. Anyone who takes to Krsna Consciousness is welcome—that is our mission.

Letter to Hayagriva -- Los Angeles 22 May, 1970:

So Krsna Consciousness Movement is meant for defying both classes of men; namely the karmis and the jnanis or yogis. That is our mission. Now among our students those who are advanced should take up this matter more seriously, and the Movement which you have started may not be stopped for want of adequate preachers—that is my request to you all. I am very glad to know that Kirtanananda Maharaja has now taken up this matter seriously and is preaching. Similarly I expect our advanced students like you, Rupanuga, Bhagavan das, Brahmananda, etc., may be seriously engaged now for preaching this cult.

1971 Correspondence

Letter to Nayanabhirama -- Bombay 4 April, 1971:

So far as posting articles in the state prison and corresponding with the inmates, that is nice program. If you can make good propoganda then everyone will become attracted to Krishna Consciousness. That is our mission. Yes, if the prisoners can give up their sinful activities, we can allow them to live with us. Otherwise, how it is possible? Our policy is to have shaven head, wear robes, chant 16 rounds of beads, follow the regulative principles, take prasadam only, etc. If they can follow all these principles then only it is all right. If a doctor prescribes a medicine and a diet and if the patient follows both, he will get well. If he just follows in part, then he may not. So all these principles must be followed in order to derive spiritual benefit. That is our method.

Letter to Gaura Hari -- Nairobi 24 September, 1971:

The idea is that Sankirtana must be pushed on, even there are some difficulties. That is our mission. So tactfully, according to place, time, and surroundings, try to push on this Sankirtana cult as far as possible and Krishna will be very very much pleased upon you. I am also very much pleased for your activities and I have all my blessings for you. Please continue this activity and be blessed.

Letter to Bhutatma -- Delhi 5 December, 1971:

I have not heard your report from Fresno center for some time, so I am encouraged to see that everything is going nicely there under your supervision. Now upon the shoulders of you the leaders of this Movement falls the responsibility of practically saving this earth planet from the present dangerous position. So the work is in your hands. Let me be free now to translate books, that is my desire. You become very responsible and convinced of this our Krishna philosophy and if you maintain your purity then you will convince everyone else with this philosophy, that is our mission. Kindly assist me to please Lord Caitanya in this way, by spreading Krishna Consciousness or pure love of God, and know it for certain that by this work you shall very very soon go back to Home, back to Godhead.

1973 Correspondence

Letter to Ramesvara -- India 9 January, 1973:

Understanding is one thing, and practical application of that understanding is another. But as devotees of Krsna, being engaged in the practical work of spreading Krsna consciousness, that is already the highest realization. That's all right, that is our real mission, to deliver the world by preaching Krsna's message to others, but even higher realization, the highest realization, is to save oneself.

1974 Correspondence

Letter to Sudama Vipra -- Los Angeles 16 July, 1974:

So I am here in Los Angeles, from tomorrow I am going to Dallas, from there to New Vrindaban, and then to London on my way to India. I am reaching India by July 26th to arrange for our grand festival in Vrindaban. I cordially invite you to attend our opening ceremony in Vrindaban because all our sannyasis will be present there. You also come there as a regular sannyasi and take part. That is my desire. Yes, it will be very nice if the Chinese boys come there to the Hong Kong center. That is our mission that the local boys take up interest in our movement.

1975 Correspondence

Letter to Dr. Ghosh -- Mayapur 5 April, 1975:

Most probably, we shall go to Allahabad from Vrndavana by the 28th of April, 1975 and stay there for a week, and then start for Bombay on the way to Australia by the 5th of May I wish to hold classes on Bhagavad-gita and Srimad-Bhagavatam for one hour in the evening and one hour in the morning. I do not know if gentlemen there will spare so much time. If not two hours, then I shall hold one hour Bhagavad-gita class, and I wish to see how people there appreciate our missionary activities. It is strictly on the basis of Lord Krishna's teachings as they are presented by Sri Caitanya Mahaprabhu. That is our mission. So, if people become interested in our philosophy, then we shall consider the other two items, namely, the nursery school and dispensary. So far dispensary is concerned, we have none all over the world. It will be a new attempt. So far the school is concerned, we have got in Africa and America, and we have got men experienced to teach on our line. But for dispensary, we have no experience at all.

Letter to Cyavana -- Vrindaban 4 September, 1975:

It is very good that the Government is cooperating by giving land. It is a good opportunity. Do it nicely. Do not worry about the political situation. Try to convince the African leaders that we have nothing to do with politics. We are trying to unite the whole human society under the flag of Krishna consciousness, love of God. That is our mission. If we get African devotees, then we are successful. So already some are coming. Now keep them fixed, and they will bring others. That is nice that the Africans from South Africa are coming from there and joining you. The philosophy of South Africa is simply on the bodily platform. It is all nonsense. Can they be sure that in their next life they will be South Africans?

1976 Correspondence

Letter to Yasomatinandana -- Vrindaban 28 November, 1976:

You say we must have a gosala trust, that is our real purpose. krsi-goraksya-vanijyam vaisya karma svabhava-jam, (Bg 18.44). Where there is agriculture there must be cows. That is our mission: Cow protection and agriculture and if there is excess, trade. This is a no-profit scheme. For the agriculture we want to produce our own food and we want to keep cows for our own milk. The whole idea is that we are Iskcon, a community to be independent from outside help. This farm project is especially for the devotees to grow their own food. Cotton also, to make their own clothes. And keeping cows for milk and fatty products.