Ātreya Ṛṣi: One of the points, Śrīla Prabhupāda, that you're making, if I understand correctly, is that Kṛṣṇa consciousness is like gold, like diamond. If somebody's sincere, they will come. When they are selling cigarettes or Negroes or cars, they make films. But with Kṛṣṇa consciousness, we have the books, which are paramparā. And we have ourselves as examples. If we can be paramparā and we can be good examples...
Prabhupāda: That is my opinion, that instead of spending so much money for films, if you spend some money for propagation of book distribution... Any advertisement is good, it never goes in vain, but the film advertisement is very expensive. Very, very expensive.
Ātreya Ṛṣi: It is very true. Very expensive and very much endeavor.
Prabhupāda: Advertisement never goes in vain, that's a fact. But if it is too much expensive, it touches our financial position.
Hari-śauri: And then there's no certainty that it will be a success anyway.
Jñānagamya: There is a method. There is a method...
Prabhupāda: Suppose there is little success, but in comparison to the money expended, that success is little. Just like I, in the beginning I advertised my books in the Times, New York Times. They charged me sixty-three dollars, a small space. So there was inquiry, not order, three inquiries. Not even order. I have got this experience. For me, at that time, sixty-three dollars were too much. So I did not get any response. That is my practical experience. I got three inquiries, not even order. But the Times, New York Times, they have got millions of customers and millions of readers, but I got three inquiries.