Once upon a time, the cowherd men of Vṛndāvana, headed by Nanda Mahārāja, desired to go to Ambikāvana to observe the Śiva-rātri ceremony. The rāsa-līlā was performed during the autumn, and after that the next big ceremony is Holi, or the Dolāyātrā ceremony. Between the Dolāyātrā ceremony and the rāsa-līlā ceremony there is an important ceremony called Śiva-rātri, which is especially observed by the Śaivites, or devotees of Lord Śiva. Sometimes the Vaiṣṇavas also observe this ceremony because they accept Lord Śiva as the foremost Vaiṣṇava. But the function of Śiva-rātri is not observed very regularly by the bhaktas, or devotees of Kṛṣṇa. Under the circumstances, Śrīmad-Bhāgavatam states that Nanda Mahārāja and the other cowherd men "once upon a time desired." This means that they were not regularly observing the Śiva-rātri function but that once upon a time they wanted to go to Ambikāvana out of curiosity.
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Other Books by Srila Prabhupada
Krsna, The Supreme Personality of Godhead
Conversations and Morning Walks
1974 Conversations and Morning Walks
Indian man (3): "Vidyadhara himself says that even though he was a demigod, he was condemned to become a serpent. But because he was touched by the lotus feet of Kṛṣṇa, he immediately came to Kṛṣṇa consciousness. He admitted, however, that in his previous life he was actually sinful." (break)
Prabhupāda: ...observing Śiva-rātri, Nanda Mahārāja and all the cowherds men, they increased their attachment for Kṛṣṇa. That is wanted.