dnivṛtta-tarṣair upagīyamānād bhavauṣadhāc chrotra-mano-’bhirāmāt ka uttamaśloka-guṇānuvādāt pumān virajyeta vinā paśu-ghnāt
(Śrīmad-Bhāgavatam 10.1.4) In the Western countries, when someone sees the cover of a book like Kṛṣṇa, he immediately asks, "Who is Kṛṣṇa? Who is the girl with Kṛṣṇa?" etc. The immediate answer is that Kṛṣṇa is the Supreme Personality of Godhead. How is that? Because He conforms in exact detail to descriptions of the Supreme Being, the Godhead. In other words, Kṛṣṇa is the Godhead because He is all-attractive. Outside the principle of all-attraction, there is no meaning to the word "Godhead." How is it one can be all-attractive? First of all, if one is very wealthy, if he has great riches, he becomes attractive to the people in general.