So Śukadeva Gosvāmī recommended, tasmād bhārata. Parīkṣit, the King Parīkṣit, he's addressed as Bhārata. You know India is called Bhāratavarṣa. Why it is called Bhāratavarṣa? Because it is named after the King Bhārata. There was a big emperor of the world whose name was Bhārata. From that Bhārata, his descendants have come also Bhārata, and the country is also called Bhārata. So Parīkṣit Mahārāja happens to be a descendant in that family of Bhārata Mahārāja; therefore he's addressed as Bhārata. Sometimes you'll find in the Bhagavad-gītā Arjuna is also addressed as Bhārata, because Arjuna was also grandfather of this Parīkṣit Mahārāja. Similarly you'll find in the Śrīmad-Bhāgavatam Vidura is also addressed as Bhārata. Sometimes Dhṛtarāṣṭra is addressed as Bhārata. So this common family designation is very prominent still in India. Gotra, the family designation. So the old custom, he's also following, addressing him Bhārata. Tasmād bhārata sarvātmā bhagavān īśvaro hariḥ (SB 2.1.5). He bhārata sarvātmā iti bhagavān iti sundarya. This very... Each word of Śrīmad-Bhāgavatam is important. This bhagavān word means all-attractive. Bhagavān... I've explained several times, bhaga means opulences, and van means one who possesses. So there are six kinds of opulences: richness, reputation, strength, beauty, wisdom and renunciation. Six kind of opulences. So anyone who possesses these six kinds of opulences in full, not partially, He's Bhagavān, or the Supreme Personality of Godhead. Take, for example, we are attracted. Suppose some rich man comes in this meeting, very rich man, very famous. We shall immediately be prepared to receive him, because he's attractive. If some reputed philosopher or scientist comes, we shall immediately be prepared to receive him nicely, because he's attractive. So these things are attractions: richness, beauty, education, knowledge, reputation, strength—either bodily strength or political strength or monetary strength; there are so many divisions of strength. So if one is strong, powerful, if one is beautiful, if one is wise, reputed, these things are attraction. Therefore the very word is used "Bhagavān," because God is all-attractive, Kṛṣṇa is all attractive. So he recommends that Bhagavān, that beautiful Kṛṣṇa, all-attractive, all-powerful, He should always be remembered. Smartavyaḥ śrotavyaḥ. And He should always be heard about His activities.