When I was in America in 1966, one American lady asked me to recommend an English edition of Bhagavad-gītā so that she could read it. But honestly I could not recommend any one of them, on account of their whimsical explanation. That gave me impetus to write Bhagavad-gītā As It Is. And this present edition, Bhagavad-gītā As It Is, is now published by Macmillan Company, the biggest publisher in the world. And we are doing very nice. We published this Bhagavad-gītā As It Is in 1968, in small edition. It was selling like anything. The trades manager of Macmillan Company reported that our books are selling more and more; others are reducing. Then recently, in this 1972, we have published this Bhagavad-gītā As It Is, complete edition. And Macmillan Company published fifty thousand copies in others, but it was finished in three months and they are arranging for second edition.
Publisher
Lectures
Bhagavad-gita As It Is Lectures
Prabhupāda: Now let us report. This morning one of our devotee has come from, Śyāmasundara, from London. Now our this Bhagavad-gītā As It Is, is the topmost selling book in London. All the booksellers, Bhagavad-gītā As It Is. So Macmillan Company is our publisher, and within one year they have published three editions, fifty thousand each. So real thing will have real value. One professor of religion from London University came to see me. He said, "Now we have rejected Dr. Radhakrishnan's Bhagavad-gītā." He said. What is the name of that professor?
Pradyumna: Peringer, Dr. Peringer.
Prabhupāda: So we are very sure, although we are not getting very good response in India. In India they have become so advanced: "Oh, Kṛṣṇa consciousness? We know everything about Kṛṣṇa. This is old story. Kṛṣṇa is our countryman, and we know everything of Kṛṣṇa. And what these people, Europeans and Americans, they can teach us?" This is their... So bui para(?) paṇḍita. In Bengal it is called bui para(?) paṇḍita, "self-advertised paṇḍita."
Nobody can understand Bhagavad-gītā unless he's a devotee of Kṛṣṇa. It is not a rascaldom, that you speculate some interpretation, speculation. No, these things are not allowed, strictly. Therefore we are presenting Bhagavad-gītā as it is, without any malinterpretation. This is the significance. And people are appreciating. Macmillan Company, our publisher, they printed fifty thousand copies of this book in August, and it was finished by October. Not in this country, of course. In Europe and America. We have got very good demand for our books, all these books. We are selling twenty-five to thirty thousand rupees' worth books daily all over the world.
Srimad-Bhagavatam Lectures
The people cannot understand even the ABCD of Bhagavad-gītā, and Śrīmad-Bhāgavatam is the graduate study. So everything is there. Unfortunately it was not distributed. So our Kṛṣṇa consciousness movement has started to distribute this literature, especially Śrīmad-Bhāgavatam. We have already translated about twenty books. They are present before you, and our aim is to present to the human society sixty books. Still translation is going on. So our request to the publishers and book sellers, that "Let this literature be distributed properly. People will be benefited." Because, after all, each and every human being is a spiritual being. He is not this body. That is the mistake of the present civilization. Yasyātma-buddhiḥ kuṇape tri-dhātuke (SB 10.84.13). Ātma-buddhi, "self." People, everyone thinks that this body, "I am this body." If I ask any gentleman, "What you are?" He'll say, "I am Mr. Such-and-such. I am born in this country," "I am American," "I am Englishman," "I am Indian." These are all bodily description. But basically I am not this body.
So we are trying our bit, almost single-handed, although the important literatures are there, Vedic literatures, four Vedas, Vedānta-sūtra, eighteen Purāṇas, hundred and eight Upaniṣads, then Rāmāyaṇa, Mahābhārata, so many, full of knowledge, transcendental knowledge. They can be distributed all over the world. But there was no organized attempt. We are just begun from 1966, this movement, Hare Kṛṣṇa movement, or Kṛṣṇa consciousness movement, distributing this literature. Through literature, of course, we are very hopeful. Our literatures are selling. In London also, they sell at least $200, er, pounds, in the street. Similarly, in New York, in Los Angeles, every city we are selling about thirty-to forty thousand rupees' worth books daily. People are appreciating. But if the publishers and the book sellers also help us in this movement, then people will be very much benefited. That is our request. We have come to this, I mean to say, bookseller's office to request... Of course, we have no means to advertise very much, but our advertisement is the saṅkīrtana movement. We go from city to city, street to street, to invoke, invoke the spiritual consciousness of that. There is already there.
Just like we are chanting, this is one vibration. And these books are bigger vibration. This is... This, when we chant Hare Kṛṣṇa mantra, a few yards, people can hear, "Here is Hare Kṛṣṇa." But this, my Guru Mahārāja used to say, that "This is bṛhad-mṛdaṅga." Mṛdaṅga, that drum, you have seen, that is small mṛdaṅga. If I beat on this drum, maybe a few yards, people can heard from few yards. But this is... The books are distributed, it can go from country to country, from continent to continent, actually it is so happening. So our only appeal is that all book sellers, all publishers, may come forward and cooperate with us and distribute the transcendental literature in the unique form. They will find something sublime, and we'll be benefited.
Although he sees there are so many thousands and thousands of grasses all over, still he'll serve that washerman. Therefore it is called ass. (devotees laugh) You see? Ass. (more laughter) No intelligence, simply working for others, and eating a morsel of... I've seen in New York, very big publisher, he's very busy, but he's eating a few slice of bread and cup of tea and nothing more, that's all. You see? There are so many big, big men, they cannot eat much but they work more than us, all day and night. Therefore they are called asses. Karmīs, they are called asses. Not for his personal benefit, but he does not know for whose benefit he is working so hard, but still he is working, without benefit. Therefore sa eva go-kharaḥ. Those who are under the impression, the bodily concept of life, sa eva... Yasyātmā buddhiḥ kuṇape tri-dhātuke sva-dhīḥ kalatrādīṣu bhauma ijya-dhīḥ (SB 10.84.13). So when the asses will come to this standard, "Why I am working so hard?" then he's human being; otherwise he's no better than the cows and the asses.
If you have to learn Bhagavad-gītā, then you have to learn Bhagavad-gītā as Kṛṣṇa speaks or as Arjuna understands. Just like if you take a medicine bottle. The direction, as it is stated in the bottle, you have to take medicine in that way. You cannot make your own direction, interpretation. (break) Nonsense. We don't accept. (break) We are publishing one book, Bhagavad-gītā As It Is. It has been taken by one great publisher, Macmillan Company, and we'll have it by the month of October. Don't interpret. We explain things as they are. That should be the attitude. Why? Why interpretation? By interpretation, there are 664 editions of Bhagavad-gītā. Simply by... One medical man he has interpreted Bhagavad-gītā, Kṛṣṇa is a physician and Arjuna is a patient. And he has tried to explain through Bhagavad-gītā all anatomic physiology, not this. Gandhi, he wanted to prove nonviolence from Bhagavad-gītā. The Bhagavad-gītā is being spoken in the battlefield, full of violence, and he is trying to prove that the Bhagavad-gītā is nonviolent. These are all artificial attempts. These explanations will never give you the real light from Bhagavad-gītā. You try to understand Bhagavad-gītā as it is.
Nectar of Devotion Lectures
Just like in our ordinary business life, we accept somebody as representative of the firm who is actually come, canvassing for the benefit of the firm. He's representative. Suppose he's representing some book seller, publisher, so he should canvass for selling the books published by his firm, not for anything else. Suppose he has taken the advantage of becoming representative of a business firm, but he's doing his own business. He's not bona fide. He's not bona fide. So real guru is Kṛṣṇa. Kṛṣṇa... Aham eva āsam agre. Kṛṣṇa existed before the creation. Then He made His representative, Brahmā. Tene brahma hṛdā ādi-kavaye. He instructed the original guru, Brahmā. Because there was no other living creature, except Brahmā, in the beginning of creation, and He instructed Brahmā. Tene brahma hṛdā ādi-kavaye. There are other versions in the Vedas, that He instructed Brahmā. So therefore, the original guru is Kṛṣṇa. The same guru, Kṛṣṇa, is instructing Arjuna also. Kṛṣṇa became guru of Arjuna.
General Lectures
In all countries, all over the world. This Bhagavad-gītā is read by all philosophers, all scholars, all religionists. Still, those who are reading Bhagavad-gītā... There are many editions in your country. There are many editions. All of them are selling nicely. Our Bhagavad-gītā, Bhagavad-gītā As It Is, the latest report is from the trades manager of Macmillan Company, who are our publisher. The report is that our Bhagavad-gītā As It Is is increasing in sale, others are decreasing. The reason is that we are presenting Bhagavad-gītā as it is, without any adulteration. Anything, market, if the commodity is pure... Gold, if it is pure, it has more customers. Milk, if it is pure, it has got more customers. So that we are finding. Because we are presenting Bhagavad-gītā as it is, we are finding more customers. So, this is the fame. And, yaśasaḥ śriyaḥ. Śriyaḥ, beauty. Kṛṣṇa is Himself very beautiful, and all His associates are very beautiful. That is also opulence.
Conversations and Morning Walks
1968 Conversations and Morning Walks
Reporter: Was this a book which you wrote or translated or...
Prabhupāda: Translated and commented.
Reporter: Translations and comments.
Prabhupāda: Yes. Similarly, I have translated this book also. This is being published by Macmillan company, one of the biggest publisher of your country. Yes. I have published this book...
Reporter: Were you referring to this book when you meant, when you said residents of the moon, do you mean people that go there to live or that are...
Prabhupāda: They are there already. In every planet there are living entities, residents.
1971 Conversations and Morning Walks
Prabhupāda: I have no personal presentation. I am speaking only what Kṛṣṇa... Therefore we are presenting Bhagavad-gītā As It Is. Here is the book, you see. This book, Bhagavad-gītā As It Is, which we are presenting, and publisher is Macmillan Company, and every year they are printing at least fifty thousand copies. This is for our fifth edition. They are printing this book since 1968. '68, '69, '70, '71, that, I think, I know they have, they are fifth edition, and people are reading it, Bhagavad-gītā As It Is. Our..., we don't change. Kṛṣṇa says, "I am the Supreme," and we are saying Kṛṣṇa is the same, Supreme. Even I do not understand what is Kṛṣṇa, I am simply presenting what is written in the Bhagavad-gītā. mattaḥ parataraṁ nānyat kiñcid asti dhanañjaya: (BG 7.7) "There is no superior element above Me." So we say, "Kṛṣṇa is the Supreme. There is no other Supreme." Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). We say that "You follow, think of Kṛṣṇa, you become a devotee of Kṛṣṇa, you offer your respect to Kṛṣṇa." So we are not (indistinct), because we are presenting Kṛṣṇa as He is speaking in the Bhagavad-gītā, that's all.
1972 Conversations and Morning Walks
Prabhupāda: Gītā Press also tried to preach Gītā since forty, forty years. But Bhagavad-gītā was, published by Gītā Press, was not in the Western countries. And we published this Bhagavad-gītā As It Is in 1968. It is now all over the world. And the Macmillan Company, the biggest publisher of the world, they are taking interest. Not only this book. For this book they are taking gradually all our books. So our point is: present Kṛṣṇa as it is. That is real Indian culture. Don't present Kṛṣṇa adulterated. Your country will be glorified. The whole world will accept that India has got something to give. You are simply now beggar. So I have come to this country not to beg, but to give. That is my mission. And they are feeling, "Yes, we are getting something substantial."
1973 Conversations and Morning Walks
Prabhupāda: Science does not mean that you have to change according to your whims. Two plus two equal to four. You cannot make it five or three. That is not possible. Then it is not science. No longer the scientific value of this two plus two remains. We follow that principle, and that is the only principle. So if you're actually serious about Bhagavad-gītā, I do not know what is your commentary. I request you, "Try to follow the instruction of Kṛṣṇa. Don't interpret in your own way. Then it will be (indistinct)." Everyone has got (indistinct) all over the world. Therefore we are selling this Bhagavad-gītā As It Is very nicely. Our publisher's MacMillan Co. and their trades managers report is that our Bhagavad-gītā is increasing daily, sales, other decreasing. That is the report, and in October they published 50,000 copies, it is already finished. Now they have to plan it for the second edition. People are very much now, eager to read Bhagavad-gītā As It Is. So, imitating us, somebody's, another (chuckles) man, he said "Bhagavad-gītā As It Was." (laughs with everyone) Like that. So that will not harm our cause.
1974 Conversations and Morning Walks
Dr. Kapoor: Haven't you given the copyright to them?
Prabhupāda: No, copyright is mine.
Dr. Kapoor: Oh.
Guest (5): Can you get, get it, published in India.
Prabhupāda: In India, yes. No, by publisher, especially publisher like MacMillan you save so much time and investment also. We are not for profit. We want to see the publication in the market, so in that sense we save so much trouble, but they always look after their business profit.
1975 Conversations and Morning Walks
Prabhupāda: I think no religious publisher have seen such big go-down in their life, throughout the whole world. As soon as they will hear about religious book they immediately avoid it, especially the Communist country. And bring some Communist country man to show him that "You are trying to avoid God. Now see how we are preaching God."
Jayatīrtha: In one country, Communist country, Albania, they made it against the law to pray in public or in private. Anyone who is found praying in public or in private may be arrested.
Prabhupāda: Ācchā?
Bahulāśva: Śrīla Prabhupāda has written one book-actually it will be two books, this thick-on all the different philosophers. Prabhupāda is discussing their philosophy in relationship with Kṛṣṇa consciousness and where their weak points are. This book will be published soon?
Prabhupāda: The publisher is there.
Jayatīrtha: As soon as possible.
Bahulāśva: That will be very interesting.
Prabhupāda: Picking up food. (break)
Satsvarūpa: ...got another report from that national library convention. They have a big sign that the artist has made and it says, "The Bhaktivedanta Book Trust, the World's Largest Publisher and Distributor of Books in the Philosophy, Religion, and Culture of India." Has that on their booth. And many professors and librarians come. They have given out four hundred catalogues. Mostly they don't buy on the spot. They take this catalogue back to their library. And they're from all over the country. From every part of the country they go there.
Prabhupāda: So catalogues being distributed.
Satsvarūpa: Yes. They're taking them. Then they take them back and check them off. And the librarians are saying, as soon as they see our booth, they say, "Any books on India and yoga and meditation, there's a great demand for them. Many young people want to read about."
Prabhupāda: But we have got the largest number of books.
Satsvarūpa: Yes.
Prabhupāda: No other yoga system.
1976 Conversations and Morning Walks
Jayapatākā: Many people ask for bound volume of the whole year, Back to Godhead.
Prabhupāda: But there is no remnants; we sell everything. Generally when there is some remaining copies, the publisher bound it up for future sale, reference. (break) Vedānta-sūtra, that is the topmost philosophy. So that first verse, athāto brahma jijñāsā. In this human form of life there is no other business—simply to inquire about Brahman. This is the fact. If anyone wants to fulfill the human form of life as distinguished from animal life, this is the only business, brahma-jijñāsā. And the whole civilization is on this basis. Therefore first brahmacārī, how to understand Brahman. So the children of human society is trained up, same principle, how to understand Brahman. So yesterday with that gentleman I told, "Where you got the sand?" Our beginning talk was that.
Tamāla Kṛṣṇa: Where you got the?
Prabhupāda: Sand.
Tamāla Kṛṣṇa: Sand, yes, yes. Yesterday morning.
Prabhupāda: I knew it, that they were preparing some sand, because Dr. Bose had a bottle factory. So he was melting the sand. Therefore I asked him. You cannot manufacture anything. You simply collect the ingredients given by God and you can transfer into some other form. You cannot manufacture. This building is also the same way. You have got the cement, the wood, the iron. Wherefrom you have got that? It is Kṛṣṇa's property. So those who are manufacturing or constructing big, big houses for their living, they are simply eating their sinful activities. Ye pacanty ātma-kāraṇāt (BG 3.13).
Puṣṭa Kṛṣṇa: They think it is like Superman.
Prabhupāda: Yes. Superman, actually. That is the fact.
Satsvarūpa: Śrīla Prabhupāda, today starts a big international convention for the Association for Asian Studies, and we're there. It's in Toronto. We have an advertisement in this book, with Śrī Caitanya-caritāmṛta, with a quote by that Bruce Long. And we have that big sign at our booth: "The largest publisher and distributor of books on the philosophy, culture and religion of India." This shows also with all the exhibitors, we're listed, the Bhaktivedanta Book Trust. And this is where we are, this booth here.
Prabhupāda: So who is taking care?
Satsvarūpa: Two of the library men who didn't come, just so they could go to this convention.
Prabhupāda: (break) ...therefore they search. And who goes to the airport? All respectable gentlemen, who can pay lump sum for air fare. So he's also searched out. That means there is no gentlemen. The airport security is searching through. Then in this world there is no gentleman, no honest men.
Haṁsadūta: Everyone is suspected.
Prabhupāda: All rascals. This is the position.
Devotee: That will be good for the Institute if the name is on that book.
Prabhupāda: That's all right. From Bhaktivedanta publisher. Yes, that's all right. Can do something like that, there is no harm. But this world is a problem, but we want solution of the problem but we do not know how to solve it. Is it not? Do the scientists know?
Svarūpa Dāmodara: They are trying. (laughter)
Prabhupāda: Not a single problem they have solved. Can you cite that this big problem they have solved?
Prabhupāda: That is India's special...
Svarūpa Dāmodara: (laughs) Quality.
Prabhupāda: ...qualification. It was printed in the best place of Calcutta; still, they committed mistake. Sarasvati Press. That is the best publisher in Bengal.
Svarūpa Dāmodara: This is called Tapke?
Prabhupāda: Tata Spingh(?) was the agent for selling.
Prabhupāda: So why you did not come yesterday?
Bhagavān: I was putting together your Vyasasana. (laughs) All night long I stayed up. Also our printer from Italy, he is wanting to present you with the Kṛṣṇa book. He has had his men working seven days a week, composing. They are composing. It is going to be a very nice book. We had one article in the paper. We went to a book fair, and thousands of publishers.... So the article they wrote on us was that "The association for Kṛṣṇa consciousness produces luxurious books."
Prabhupāda: Why not? Our Kṛṣṇa is most luxurious person. He is never poverty-stricken. Always with gopīs, cowherd boys, killing all demons.
Prabhupāda: We are the biggest publisher in the world about religious and philosophical.
Gopāla Kṛṣṇa: This schedule is only till next March.
Prabhupāda: (Hindi) She is Gopāla's mother. You can distribute in your hand.
Gopāla Kṛṣṇa: I have shown this schedule to many publishers who print our books. They all say that even big publishers cannot match this schedule. (break)
Prabhupāda: ...for this good land, now it is coming nice.
Prabhupāda: And we are known the topmost publisher of religious and philosophical books in the world. And we are approved, our books are approved by the greatest learned scholars of all universities. Because they are seeing a new light. No hodgepodge philosophy. India also, wherever we are going. Now within how many days? Within a month.
Prabhaviṣṇu: Yes, one month, in Uttar Pradesh...
Prabhupāda: He has got seventy standing orders. Our books are, say eighty. So eighty books, say, average five dollars. So eighty books, five dollars means...
Prabhaviṣṇu: Four hundred dollars.
Prabhupāda: Four hundred dollars. Such seventy orders. He has secured order in one month, seventy orders. In one place. Standing orders. "Whatever is published give us, and then others, when they will be published, send also." They have not seen even the books.
Prabhupāda: Calcutta University purchased.
Gopāla Kṛṣṇa: Yes, I said four hundred universities. I didn't... "Even Russian scholars have praised Bhaktivedanta Swami's books and placed orders. For your information, Bhaktivedanta Book Trust is the leading seller of books of Vedic culture outside India."
Prabhupāda: Topmost publisher of religious and philosophical... In the world. That is admitted.
1977 Conversations and Morning Walks
Jagadīśa: One lakh, seventeen thousand in one week. Then medium books like Īśopaniṣad, they sold 90,737. And smaller books, like this, 63,332. And Back to Godheads, like this magazine, four lakhs, 37,420.
Trivikrama: One week.
Indian (1): In one week. Very wonderful thing. There is no other comparison for such a sale.
Prabhupāda: We are the number one publisher of religious, philosophical...
Prabhupāda: That's abridged.
Rāmeśvara: For one year's sales.
Prabhupāda: That's very nice. (laughs) One and half million.
Rāmeśvara: They say it is the largest printing in the history of the Western United States. They are giving Bhaktivedanta Book Trust credit now for the largest printing of any publisher in the Western United States for one title. And for our printer, the only books... He has never printed... He prints encyclopedia, he prints the Bible, but he has never printed so many copies of one book all at one time. This one and a half million copies should be printed all at once.
Prabhupāda: They are proud of printing.
Rāmeśvara: Oh, yes.
Prabhupāda: (laughs) That is good.
Rādhā-vallabha: So English is first. 43,450,500 literatures. (laughter)
Prabhupāda: Where is such publisher?
Rādhā-vallabha: That's one for every five people in America. And second is Spanish: 2,947,000. Third is German: 2,125,500. Then Japanese, I had to make a guess. I'm not sure, but this is pretty close: 2,125,000. Fifth is French: 1,670,000.
Prabhupāda: There should be... A big board should be hang.
Rāmeśvara: We have a big display of this for the Māyāpura exhibit. We made this up as a...
Prabhupāda: Yes.
Prabhupāda: Canvassing.
Gargamuni: Yes. There were thousands watching the movies and coming in, streaming out. And all the other stalls, they were half empty.
Prabhupāda: That's good. They will understand what is their position. Now, what is the signboard, our?
Gargamuni: It says... A big signboard with lights around, it says, "The Bhaktivedanta Book Trust," and "Founder of the Trust, Founder-Chairman, His Divine Grace A.C. Bhaktivedanta Swami Prabhupāda. The largest book publisher of India's culture in the world," And then "Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare, Hare Rāma..."
Prabhupāda: Ah. Very good.
Prabhupāda: That's the kind of propaganda.
Tamāla Kṛṣṇa: Four hundred booths competed, four hundred publishers.
Prabhupāda: And we became first.
Tamāla Kṛṣṇa: We were first.
Prabhupāda: Just see. This is triumph.
Tamāla Kṛṣṇa: Actually these others, when they try and sell their books, it's all nothing.
Prabhupāda: There is a proverb in Bengali, chuṅco mere hata gandha.(?) What is called that chuṅco? It is like a rat, but a mouth is... They are different class.
Prabhupāda: Two hundred fifty thousand dollars, and if you exchange in rupees?
Tamāla Kṛṣṇa: In rupees? About twenty lakhs, more than twenty lakhs.
Prabhupāda: In one week. So unimaginable.
Dr. Kapoor: I don't think any other publisher...
Prabhupāda: No, we are the first publisher in the world. That is already recognized.
Tamāla Kṛṣṇa: At that recent library convention in the United States, four hundred publishers in America participated, every major publisher. And our booth was awarded the first place amongst all of the publishers' booths.
Correspondence
1947 to 1965 Correspondence
Dr. Rammurti Mishra is also very kind gentleman and I am living very comfortably at his care. He is keen after looking my all kinds of comforts. I am negotiating with some booksellers and publishers and I hope I shall be able to settle something before I leave for the next station. I shall be New York still for a few days more and I shall let you know when I leave the station. I am so grateful to your kindness and surely I shall ask you if I need anything. I have left my hearth and home in India but here by the Grace of the Lord I have got good sons and daughter like you. So I do not feel any foreign complexion.
Yes I have extended my visa period up to 1st April 1966 by paying ten dollars but I do not know how I shall live. Another ship of Scindia Navigation is starting on the 17th November but my negotiation with some publisher is not yet finished. The Paragon Book Gallery has received the 25 twenty five sets of books as sent by Gopala. The arrangement is that after selling the 25 sets they will pay the money and further sets will be taken. Similarly I may arrange with other booksellers in Los Angeles because it learnt that in California people are more interested in such books. But I cannot go to California for want of money. Besides that I have to embark on ship from New York. California is 3000 miles away from here and it is better to return to India from California directly without coming back here. But I have got my return ticket from New York.
1967 Correspondence
I am in due receipt of your letter of the 26th instant. The service proposal is very nice and I approve of your acceptance this job. Not only your income will be a great help to the society but also it will be a great opportunity for learning how to organize our magazine Back to Godhead. This Back to Godhead will always remain the backbone of the society because more the magazine is popular the more society becomes popular. So your ambition should always be how to improve the quality of the paper so that it may be read by all respectable persons. In future we may have one French edition of this paper. If our Back to Godhead goes on nicely then we can have our all publications without waiting for any other publishers.
Regarding Srimad Bhagavad-gita I am now arranging to get it published independently and to print it in India because it will be cheaper. What we will spend for 2000 copies here will be sufficient for printing 5000 copies in India. And the abridged edition may be printed here through some publisher. I have asked Howard to edit it immediately. I am so much pleased to learn that everything is going on well at N.Y. centre. So long our kirtana is alright there is no difficulty at all. Hope you are well along with your other God brothers and sisters.
Any way I have a call from Naturalization office to see them on 2nd March. And I shall let you know what is to be done thereafter. Or in the meantime if I return to N.Y. I shall let you know what is to be done. Have you taken delivery of the 1st chapter Bhagavad-gita from the publisher with whom you left it for examination? You have not informed me about this. Please take care of this. Here everything is going well. We have got some engagements up to Tuesday next week. Kirtanananda is trying to start a third center of the Society at Montreal. It is all Krishna's Grace. I have received the copy of Back to Godhead.
Now coming to the question of Gitopanisad, I am sorry that the book is not yet ready for printing although I have finished the book I want to get it immediately printed either there in U.S.A. or in India but the editing is not yet finished. Howard wants to do it but he has no time to finish it or to type it. You are also engaged in various ways and I do not know how to make it ready. Both you and Howard want to edit it but nobody takes charge to finish the job quickly say within a month. The matter is already there simply it awaits the finishing touch. I want to print also the Teachings of lord Caitanya. We must publish our books as much as possible because that will create our position. Back to Godhead should be the life and soul for the Society. Please let me know your program. Have you taken back the First Chapter of Gitopanisad from the publisher whom you delivered? I have asked you several times about this but I have received no reply from you. Please take it back.
Please ask Rayarama to get back the first chapter of Gitopanisad from the publisher. I have asked this several times but there is no reply. I shall be glad to hear from you about all the points mentioned therein.
I am very glad to receive your first letter to me in India. So far Gita is concerned, please get it completed as soon as possible; it must be published now, either by a publisher or by ourselves. There is a bag in my apartment in which all the old mss. are there, and besides that there is in my closet (the key is with Brahmananda) a cloth bundle in which you will find carbon copies; and I think also there are some carbon copies with Rayarama. Please find the missing verses there, and if not, I shall do it again.
Regarding other problems, depend on Krishna and try to find out a suitable place if Mr. Judy has a tendency to exploit us. I think Kirtanananda may do this practical service to the Society first if you are certain that Macmillan Co. is not going to take to our publication, then you must keep aside the $5,500. for this purpose. We must have our books printed, we have wasted much time in the matter of editing and finding out a suitable publisher. When I was alone there were three volumes published but during the last two years I could not publish a single volume more. It is a great defeat. If I have one or two sincere souls like you and if we can make more publications, then our mission will be a great success. I am prepared to sit down underneath a tree with one sincere soul and in such activity I shall be free from all diseases.
Regarding the Gita. I fully agree with your suggestions. So far MacMillan is concerned I shall be so glad to hand over the matter to them for publication, but in case they do not do it—please negotiate with another publisher & in the mean time keep the MSS ready, at least in 2 copies. I think there is no need to employ a professional typist. Our dear typist, Satsvarupa is always ready to do this work. He has already finished my book, Teachings of Lord Caitanya, & he is now free to type the Gita. So you can send it in installments & when he acknowledges receipt of first part you can send him the second, and so on. Or if possible you can hand it over to him personally, as you can conveniently arrange.
On Wed. next I am departing for Navadvipa, I shall stay there for at least a week & after coming back my program is to start for U.S.A. But as you say that permanent visa can be arranged from here on the basis of certificates which you intend to send me. So you will immediately let me know whether or not I shall start on the visitor's visa. I inquired in U.S. Consulate about this & the man who immediately granted me my visitor's visa told me that a permanent visa will take a long time for decision, so I accepted the visitor's visa. My Navadvipa address you will find on the envelope. Tomorrow I shall take information of Mr. William Stuart, The U.S. vice consul in Bombay. Regarding final typing of Gita Upanisad; the copies must now be ready as I am expected to return soon. So if MacMillan Company does not respond we shall try to get it published by another U.S. publisher, failing that we shall publish in India.
1968 Correspondence
At last in this connection, I must offer you my heartiest blessing because it is due to your endeavor that we are finding our Bhagavad-gita to be published by a great publisher. And through your grace also we are going to publish Teachings of Lord Caitanya. So I shall be glad to know what is the position with Dai Nippon. As soon as you ask me I shall send them the letter of credit. Another thing, in India, it is the practice that if we give orders for one thousand copies printing, they print 1,100 copies. It is 100 copies they print without any charges. Of course, in India the process is, the paper is supplied by the customer, and the press prints a hundred copies more without any charge. I do not know if this arrangement is also applicable to the Japanese printers, but anyway, as soon as I hear from you I shall arrange for the letter of credit.
Enclosed is a magazine published by Sri Srimad Parbat Maharaja which Jaya Govinda sent us. You will be interested to see one article published about the San Francisco Ratha Yatra festival. (Brahmananda das)" From this note it appears that Parvat Maharaja is misrepresenting himself as the publisher of the paper "Truth." But actually he is not so. It is published by one very big Doctor, Medical Practitioner, Dr. N.R. Sen. I knew this gentleman in connection with my medical business. So in this way, it is clear that this Parvat Maharaja is trying to entice Jaya Govinda. The letter which I have sent yesterday to Jaya Govinda, a copy of which is enclosed herewith. Now you should clearly write to him that if both of them jointly work in Bombay, on behalf of ISKCON, and under clear direction from me, then they can remain in India, and you will give him the required indemnity letter. Otherwise they must return to Germany to assist Sivananda there.
I have seen the Teachings of Lord Caitanya documents and as requested by you I am returning them for your files. I am also sending back the voucher of the bank duly signed by me for debiting my account for the charges. But one thing I must inform you is that out of my account almost $7,000 has been withdrawn in so many ways. Now this should be filled up as soon as possible because a bank balance in my favor is required in this country. Due to this bank balance I got my permanent visa and also due to this bank balance we have got the nicest temple in Los Angeles. So in case of a need I may require to show this bank balance under different circumstances and especially because I am a foreigner. Therefore the bank balance's blank or vacancy already created by drawing out about $7,000 must be filled up by selling books as far as possible. My only suggestion for this selling is to get the books widely reviewed in different papers and that is the only standard method of promoting this publication. By such reviews as soon as there is some demand all the book sellers will purchase from the publisher at least three copies each. That is the way of propagating sales organization.
1969 Correspondence
I think that our publications should be done ourselves immediately, because neither MacMillan Company nor Dai Nippon can help us rightly. If MacMillan Company publishes our books, they will ask us to make contract for purchasing 5000 copies, which I cannot advise as good plan for us. If we have to exert our energy for selling 5000 books published by MacMillan, why not publish them ourselves on our own press and obtain profit for printing new books? The best thing will be therefore to organize sales of our books as other publishers are doing. The simple and approved method is to appoint at least 1000 stores and booksellers who agree to purchase at least three copies apiece of our books as soon as they are published. This means that if we have 1000 dealers, we can immediately sell 3000 copies, and this will give us sustenance for conducting our publication activities. I do not think it is a very difficult task to appoint such selling agents throughout the country. So yourself and Gargamuni should take charge of this organization, and for press management others shall take charge. In this way, if we can work on our publications, all of our poverty shall immediately be subdued.
I am glad to learn that things are very nicely going on in New Vrindaban, and I learned from Hayagriva that electricity is already there. I have received one letter from Mukunda that some publisher is interested in Easy Journey to Other Planets. So immediately send one edited copy which you should have there to me and also send another copy to Mukunda at the following address as soon as possible: 22 Betterton Street, London WC 2, ENGLAND.
Regarding publication of Easy Journey To Other Planets, I can immediately give you a lengthy introduction essay addressed to the sympathetic nondevotee, or for that matter, even for the unsympathetic nondevotee. I shall add two or three essays like "Krishna Consciousness, the Genuine Yoga System," and "An Introduction to Krishna." In so many ways I can fill up the required necessary pages. Just today I have received from Hayagriva one nicely edited copy of Easy Journey. It is about 50 type-written pages, double-spaced. If Mr. Maschler is serious, then let me know, and I will send this manuscript along with essays to fill up the required number of extra pages. Similarly, Purusottama has learned of some big publishers in New York who may be interested in publishing some yoga cook books, so if you will immediately send him a description of the cook book you have there, he will contact these publishers to see if they are interested.
It is very nice that you have already filled application to be company, and the office bearers mentioned there is all right. So I shall be glad to know when you open a bank account. You can register three signatures, and out of the three, two have to sign. You wrote to say that you can show Mr. Maschler our essays in Back To Godhead, so you can immediately show him Isopanisad which is published in issue #22. I am encouraged that Mr. Maschler has become friend of our movement, and if we get a sympathetic English publisher, we can publish so many small booklets through him. I am also pleased that Mr. Parikh is taking active interest, and I am simply anxious when you will have nice premises for our temple. Please let me know what is the result of the Camden Borough Council negotiations.
If MacMillan Company can invest their good money for publishing our Bhagavatam, they must take the standard as we have presented. The first canto cannot be reduced less than 200 pages. In the Bhagavad-gita As It Is, we have cut short the pages under the instruction of the MacMillan Company, without explaining many important verses. We are presenting a new philosophy to the world against all foolish impersonalist, atheistic, agnostic and all other imperfect philosophies. Therefore we must have sufficient chance for explaining the purports of Srimad-Bhagavatam. So if MacMillan agrees to these conditions, then we can entrust the publication of the Bhagavatam in their hands. Such a big company, world famous publishers, and we are giving them the topmost transcendental knowledge in the world. Why they should become miserly in the set-up and quality of the book?
The Sankirtana Party must always work regularly; that is our life and soul. You have given nice opportunity to Subala das. He is very sober and honest devotee. You are going every afternoon for one hour and that is very nice. Four or five men in the temple for kirtanas is sufficient. The temple is an ideal institution, and people should come to learn, because if they can make every house like our temples, then their lives will surely be successful. Regarding your proposal for contacting a subsidiary publisher, we are prepared to pay the fee or the cost of the production if they can produce our books of the same quality as Teachings of Lord Caitanya, and at the same price.
Regarding my going to Boston, yes, I wanted to go there to see the press started before my going to Europe. We must have many books printed, either by ourselves, or through publishers or through any other means. This is more important than my touring in Europe. Regarding Krishna, formerly you were sending me the transcribed copies as early as possible, and if you continue the same process, then I shall also send you the tapes consecutively. I think this book with pictures by Jadurani will come out a unique publication. I shall be glad to know if the pictures can also be printed in our own press. That is also a very important thing. I am very glad to learn that Brahmananda, Advaita and others have gone there and you are doing the needful. If you think my presence will further help in this connection, on hearing from you I shall immediately go.
I am not very much enthusiastic to publish our books by some publication house, including MacMillan and Company. So far as I know, Ramakrishna Mission has their own publication organization; Aravinda Ashram has their own publication organization; Theosophical Society has their own arrangement; Bible Society has their own arrangement; Ravindra Natha Thakura has their own arrangement. So why Iskcon should fail to have its own organization? The thing is that the publishers are interested in money. They will make a condition that you purchase 5,000 copies, investing your money, and give some restriction that you don't go to booksellers. That means they publish with our money, our literature, and sometimes, if somebody goes to sell to some bookseller, they take strong objection. At the same time, they want to publish from the business point of view, without taking into consideration the aesthetic and philosophical side of the literature. I am enclosing herewith one copy of the letter of the MacMillan Company sent by Brahmananda to me, and you seriously consider the whole situation along with Tamala and let me know your definite opinion what to do.
1972 Correspondence
In Delhi my books were printed by one Mr. Kanshiram and his son Omkar at the New O.K. Press in Churiwalla, Delhi. So you may approach them and as soon as they hear about my books they will print them very cheaply. Enclosed find the carbon copy of one letter to Sriman Omkar and also one letter to Mr. Isho Kumar Puri of Atmaram & Son Book Publishers, so kindly note their contents carefully. I am now interested to print our books in India and distribute them very widely. So our Ksirodakasayi is finding difficulty by himself, so they are thinking to form one committee. of Ksirodakasayi, Ramananda and Niranjana, yourself and others, and I want that all of you conjointly chalk out some plan for translating, composing, laying out and printing our books in Hindi language and also in English language and distributing them very profusely.
This book of knowledge is perfectly educational and is an authoritative cultural presentation in the matter of understanding God-consciousness. If you, therefore, permit, I can send you the copy of Bhagavad-gita As It Is and ask my publishers, MacMillan Co., to send you one copy immediately on hearing from you.
I have received your letter dated June 4, 1972, along with the copy of our latest book, The Perfection of Yoga, and the article from "Publisher's Weekly" magazine. I am very much pleased that you are publishing these small booklets. They are so much attractive that any man will purchase one without hesitation. Many of these small booklets should also be dispatched to India, but I think for that Dai Nippon may be able to supply in large quantities.
1975 Correspondence
The literature you have published is very nice. The Explosion is very good. I started out with this kind of paper, only I was the only writer, the only editor, the only publisher, and the only distributer. So go on with your publishing. At least each month one Hindi and Telegu magazine should be published from Hyderabad. Arrange like that.
1976 Correspondence
The results show that there is no limit to our book distribution. Our books are qualified to be distributed unlimitedly. We are not fiction writers. It is a fact that no expert booksalesmen can compete with our men. The Librarian has noted the difference between our men and other publisher's men. We are working for heart and soul, not for money. Such expert salesmen would have to be paid at least $1000 per month. That means if the had as many men as our Library Party they would have to pay at least $15,000 per month.
What about that book Dialectical Spiritualism edited by Hayagriva? Also, the rejection by the BTG staff has somehow or other alienated Dr. Kapoor. You must carefully oversee which articles are being accepted for BTG.
I approve your efforts to sue this Ted Patrick and his publisher. It must be done.
| Page Title: | Publisher |
| Compiler: | Visnu Murti, Serene |
| Created: | 22 of Nov, 2012 |
| Totals by Section: | BG=0, SB=0, CC=0, OB=0, Lec=10, Con=24, Let=28 |
| No. of Quotes: | 62 |