Promotion (Conversations)

Expressions researched:
"promote" |"promoted" |"promoter" |"promoters" |"promotes" |"promoting" |"promoting" |"promotion" |"promotion" |"promotions" |"promotions"

1968 Conversations and Morning Walks

Morning Walk -- March 20, 1968, San Francisco:

Prabhupāda: So it is a question of qualification, how you can go to the planets of the demigods, how you can go to the planet of the pitṛs. Ūrdhvaṁ gacchanti sattva-sthā (BG 14.18). If you develop your modes of goodness, then you go to the, promoted to the higher planets because in the higher planets, the third-class living entities are not allowed. Don't you see that in here also, in America, for permanent visa we have to undergo so many formalities? Why? The restriction is there, that American government cannot allow everyone to become a permanent resident here. Restriction. Similarly, in higher planets, only those who have developed the quality of goodness...

Morning Walk at Stow Lake -- March 23, 1968, San Francisco:

Prabhupāda: Those who are too much passionate, they are meant to live in this planet. This planetary system, status. There are many other planets like this world. So they are allowed to live here. Here all living entities, they are very much passionate. And adho gacchanti tāmasāḥ. And there are other planets, they are dark, dark planets, below this earthly planet. And the animals, they are in darkness. Although they're on this park, but they do not know where they are, darkness. Their knowledge is not developed. This is the result of the modes of ignorance. And those who are Kṛṣṇa conscious, they are neither in darkness, nor in passion, nor in goodness. They are transcendental. So if one cultivates Kṛṣṇa consciousness nicely, he is at once promoted to the Kṛṣṇaloka. That is wanted.

Interview with LA Times Reporter About Moon Trip -- December 26, 1968, Los Angeles:

Prabhupāda: So far the movement is concerned, it has nothing to do with the moon planetary journey, it has nothing to do. But in the Śrīmad-Bhāgavatam, the authoritative Vedic scripture which we generally follow, in that scripture there is statement that for promoting oneself to the moon planet, one has to accustom himself to the different kind of worshiping process. Just like in the Bhagavad-gītā it is stated that yānti deva-vratā devān (BG 9.25). Those who are worshiper of the demigods, they are promoted to different planets of the particular demigods. Yānti deva-vratā devān pitṟn yānti pitṛ-vratāḥ. And those who are worshiper of the pitṛs, or forefathers, they go to that planet. Similarly, one who is engaged in worshiping the Supreme Lord, he also goes to the supreme planet. These informations are there in the Bhagavad-gītā. And so far moon planet is concerned, that is within this material world. Those who are pious actors, those who are engaged in pious activities according to Vedic rituals, they can go to the moon planet.

1969 Conversations and Morning Walks

Room Conversation With John Lennon, Yoko Ono, and George Harrison -- September 11, 1969, London, At Tittenhurst:

Prabhupāda: He said, brahma-sūtra-padaiś caiva hetumadbhir viniścitaiḥ (BG 13.5). He refers that "This scientific knowledge, the Absolute Truth, is explained very nicely in Brahma-sūtra, Vedānta-sūtra." He refers to the book. Another place Kṛṣṇa says,

yaḥ śāstra-vidhim utsṛjya

vartate kāma-kārataḥ

na sa siddhim avāpnoti

na sukhaṁ na parāṁ gatim

(BG 16.23)

"Anyone who does not follow the scriptural injunction, his attempt will be failure. He'll never be happy. And what to speak of being promoted to the spiritual world.?" These things are there. How you can say Kṛṣṇa has not recommended to read books?

Yoko Ono: Then, in that sense, you see, for instance... I see the same pattern in what you have said. For instance, you said that Hare Kṛṣṇa is the most superpowerful word, and if that is true, then why do you bother to utter any other words? I mean, is it necessary? And why do you encourage us, saying that we're songwriters and all,...

Prabhupāda: No...

Yoko Ono: ...to write any song but Hare Kṛṣṇa?

Prabhupāda: Yes. Hare Kṛṣṇa mantra is cleansing process.

1972 Conversations and Morning Walks

Room Conversation -- April 1, 1972, Sydney:

Pradyumna: You said in one place, "Man is the architect of his own happiness and distress."

Prabhupāda: Yes. Yes. That is an axiomatic truth even by the modern man. Yes, that "Man is the architect of his own fortune." So as soon as there is work to make your fortune, then there must be a person to decide to give you a fortunate position. Just like in an establishment, so many men are working, but there is a president. He is considering the work file, "How this man has worked?" And he is being promoted, his salary is being increased, and somebody is degraded, no promotion, rather, transferred in some other place. So natural conclusion is when there are so many varieties of life in our presence and they are, although in the same place, they haven't got the same facility, so there must be somebody who decides on this point. So how you can deny God? Our point is the Supreme Person, the president, who decides on this fact, He is God. What is the opposite answer?

Pradyumna: They would say that you are in your position and they are in their position just by chance, just like...

Room Conversation -- June 14, 1972, Los Angeles:

Prabhupāda: We are passing through 8,400,000 forms of life—from aquatic to plants, trees, then insect, then flies, then birds, then beasts, then uncivilized human beings, jungle, then come to this Aryan form, civilized form of human being. So it is obtained after many, many transmigrations. And if we do not understand the responsibility... Just like in an establishment one man is promoted. His first charge is doorkeeper, then he is gradually he is given promotion; he may come to the post of the manager. Just like in bank, it so happens. They must go through all the different stages of service. So when he becomes manager, if he does not know the responsibility, again he comes to the lowest position. Again he has to strive for the top. So if we forget our responsibility and become like cats and dogs, then we are going back again to take the forms of cats and dogs. This is a great science. Nobody is very serious to understand this science, but the science is there. We are, our Kṛṣṇa consciousness movement is to educate people about this science.

Room Conversation and Interview with Ian Polsen -- July 31, 1972, London:

Prabhupāda: Well, that also you can continue. That is not... Just like we are using so many things made of skin. But as far as possible, you avoid. There are many shoes without skin, nowadays they are available. First of all try to understand the philosophy. It is very nice attitude that you have. What salary you are getting, government service?

Ian Polsen: I've just been promoted.

Prabhupāda: Huh?

Ian Polsen: I've just been promoted to deal with Value Added Tax, and I will go up from 1,400 pounds a year to 1,700 or 1,800 pounds a year. I'm not sure of my new salary because I'm starting on Monday.

Prabhupāda: Hm. That means our 150 pounds per month?

Ian Polsen: Less the tax.

1973 Conversations and Morning Walks

Morning Walk -- May 14, 1973, Los Angeles:

Prabhupāda: Yo māṁ paśyati... (pause) The karmīs, they are thinking, "Everything for me." The jñānīs they are thinking, "Why shall I be implicated in this material things?" And we say that there is nothing material. Dovetail everything with Kṛṣṇa. In the Bhagavad-gītā it is said, māṁ ca yo 'vyabhicāreṇa bhakti-yogena sevate, sa guṇān samatītyaitān brahma-bhūyāya kalpate (BG 14.26). "Anyone who is engaged in devotional service, he's immediately promoted to the transcendental platform, brahma." He becomes brahma. Now, somebody may say, "Oh, we see he has got the same body, how he has become brahma?" And how Kṛṣṇa says, "Yes, he has already become brahma." How to adjust?

Paramahaṁsa: Like the flower.

Room Conversation -- September 2, 1973, London:

Prabhupāda: (laughs) He did not understand, that's a fact. But even this child, he does not understand, but if he chants Hare Kṛṣṇa, that will be effective. If he understands or not understand. It doesn't matter.

Guest (1): The name is so powerful.

Prabhupāda: Yes. What is that?

Pradyumna: Prāpya puṇya-kṛtāṁ lokān.

Prabhupāda: Ah, prāpya puṇya-kṛtāṁ lokān. This is the... So puṇya-kṛtāṁ lokān means heavenly planet. Prāpya puṇya-kṛtāṁ lokān. You cannot go to the heavenly planet unless you are very pious. So he's promoted in heavenly planet where the duration of life is very long, standard of living is very nice. But there is no Kṛṣṇa consciousness. What is that, prāpya puṇya-kṛtāṁ lokān?

1974 Conversations and Morning Walks

Morning Walk -- February 17, 1974, Bombay:

Prabhupāda: No, no, this is the nature's law. This is the nature's law, that some way or other, by evolutionary process, you come to the human being form, but if you remain as animal, then you go to animal again.

Guest (2): So animal me āpne bolte hai (?).

Prabhupāda: He.

Guest (2): Ācchā. So if population increase...

Prabhupāda: The same example. Suppose by promotion, you come to a very nice post, but if you do not behave well, then you are degraded.

Room Conversation -- March 16, 1974, Vrndavana:

Harikeśa: So all of my activities, unless they are directly following your order, are more or less a concoction of my mind.

Prabhupāda: Yes. (break) ...office, you cannot contact the proprietor directly. There are subordinate officers. Through them you have to take the proprietor's help. The office master is there. You have to satisfy the office master. You cannot directly approach the proprietor. If you satisfy the office master, then your promotion and other things is all right. But if you want to... I have got practical experience. One of my friend, he was working in office. So the proprietor was there and many other employees were there. So that my friend, he suggested something to the proprietor, and the proprietor immediately dismissed him: "Oh, this man want to suggest me. Dismiss immediately. Give him his pay he will require." In that I have got practical experience. He later on became so sorry. Now it is the process. So this is practical. We should not try to approach directly Kṛṣṇa. That is not the right way.

Morning Walk -- April 1, 1974, Bombay:

Prabhupāda: Ā-brahma-bhuvanāl lokāḥ... Within this material world, these persons who are doing pious activities, they are promoted to the higher planetary systems. But even if you go to the Brahmaloka—that is the highest—where you can get millions of years, your life duration, but still, kṣīṇe puṇye martya-lokaṁ viṣanti (BG 9.21), you have to come back.

Morning Walk -- April 2, 1974, Bombay:

Prabhupāda: Ah, karyam, that one should take the order of the guru, because guru is the representative of Kṛṣṇa. So when one takes... That is explained by Viśvanātha Cakravartī Ṭhākura in connection with the verse:

vyavasāyātmikā buddhir

ekeha kuru-nandana

bahu-śākhā hy anantāś ca

buddhayo 'vyavasāyinām

(BG 2.41)

So the vyavasāyīs, those who are fixed up in the words of guru, "So guru has ordered me to do it. Oh, that is my life. I do not know whether I will be promoted to heaven or hell. It doesn't matter. I shall execute..."

Morning Walk -- April 23, 1974, Hyderabad:

Akṣayānanda: You said that everyone could become a brāhmaṇa, in your lecture, last night. But at the same time there must always be the legs of society.

Prabhupāda: Legs are already there. Everyone is now legs. So they can be promoted to become heads. What is the difficulty? Everyone is in the eighth class. Does it mean that he cannot pass MA examination? If he is trained up, he can pass M.A. exam...

Akṣayānanda: But as long as there is material world, there will always be śūdras.

Morning Walk -- April 23, 1974, Hyderabad:

Prabhupāda: They are all śūdras. Not will be. All, everyone is śūdras. This movement is to promote the śūdras to the highest class, Vaiṣṇava, more than brāhmaṇa. This is Kṛṣṇa consciousness movement. Everyone is rascal, śūdra. (break) ...śūdras should be elevated, elevated, but when even a śūdra is engaged in the service of the Lord, he becomes transcendental, above brāhmaṇa.

Morning Walk -- May 30, 1974, Rome:

Prabhupāda: By your work it will be ascertained what kind of apartment you will get. It is not upon your decision. There are so many, many rascals. They think that after getting human body, he is never degraded. The theosophists think like that. That is very palatable. (laughing) But nature will force him to accept the body of a cat and dog. That is not your decision. Daiva-netreṇa, the superior decision. Just in office, you get promotion or degradation. That is not your decision. That is the decision of the higher directors. You cannot say that "No, no, I am not going to accept this post." No. You have to accept. Kāraṇaṁ guṇa-saṅgo 'sya sad-asad-yoni-janmasu (BG 13.22). These different types of birth are due to your association with different types of the modes of material nature. Otherwise, why there are so many varieties. One has become crow, one has become sparrow, one has become human being, one has become dog, one has become cat, one has become tree, one has become grass. But nature is so expert that in spite of different varieties of life, the nature assembles them in such a nice way that it looks beautiful. There is grass, there is tree, there is sparrow, there is human being, but arrangement is such nice that everything...

Room Conversation with Monsieur Roost, Hatha-yogi -- May 31, 1974, Geneva:

Prabhupāda: As the karmīs, they are in the bodily concept of life. They are working day and night trying to improve the material condition of life, not only in this life, but also in the next life. They are performing different ritualistic ceremonies for being promoted to the heavenly planet, like that. So they are all karmīs. Either in this world or in the next world, they are called karmīs. So karmī means they want comfort of this body. And the yogis, they are also on the concept of this body. They are identifying this body as designated Brahman, upādhi-brahma, "Brahman with designation." But their central point is this body. That... This bodily concept of life, so long it continues in the form of karma-yogī or dhyāna-yogī, it can give him relief from the cycle of birth and death and merge into the Brahman effulgence. Brahma-sāyujya-mukti, this is called, technically. The jñānīs also. But that is not final. There is still farther. Even there is brahma-sārūpya-mukti, brahma-sālokya-mukti, brahma-sarṣṭi-mukti. So generally, the yogis and the jñānīs, they aim at brahma-sāyujya-mukti, to merge into the Brahman effulgence. But that is not final. Final is bhakti-yoga. After advancing, if the yogi gets the chance of associating with pure devotee and he engages himself in the transcendental loving service of the Lord, that is final perfection.

Room Conversation with Monsieur Roost, Hatha-yogi -- May 31, 1974, Geneva:

Prabhupāda: "In this way one who practices yoga..."

Nitāi: Śāntiṁ nirvāṇa-paramām.

Prabhupāda: "Then he gets śāntiṁ nirvāṇa."

Nitāi: Mat-saṁsthām adhigacchati.

Prabhupāda: Mat-saṁsthām. "Then he is promoted to the Brahman effulgence." That means he surpasses the material existence. Then?

Nitāi: Nāty aśnatas tu yogo 'sti.

Prabhupāda: Ah, nāty aśnataḥ. It is not that you should not eat, abstain, no. Eat very little. So?

Nitāi: Na caikāntam anaśnataḥ.

Prabhupāda: Ah. Not to eat more, not to eat less. Whatever will sustain you, you must eat.

Morning Walk -- June 6, 1974, Geneva:

Prabhupāda: The standard of living should be one: plain living and God consciousness. That is the disease. Everyone wants to enjoy this material world to his best capacity. Therefore we divide. They don't want to live in Kṛṣṇa consciousness. Material consciousness. Enjoyment of the senses. And that is the cause of their suffering. Only on account of this sense gratification, they're creating different mentality, and, after death, they're getting different body. That they do not know. Kāraṇaṁ guṇa-saṅgaḥ asya sad-asad-janma-yoniṣu. One is trying to associate with the goodness, brāhmaṇa, brāhmaṇa qualification, he'll be promoted, and one who is trying to imitate, "I shall be as powerful as the tiger," he'll be degraded. It is nature's law.

Room Conversation -- June 11, 1974, Paris:

Prabhupāda: This meaning, the flesh, is Sanskrit word is māṁsa. Mām. Mām means "me." And sa means "he." "I am killing this animal. I am eating. And he'll kill me and eat." This word is reminding that "You are killing this animal, and eating. So this animal will kill you and eat you." This is the meaning of māṁ sa. Māṁ sa khādati iti māṁsa. "He'll be given the opportunity to kill you." And when the animal is sacrificed before the goddess Kālī, this mantra is cited to the ear of the animal that "You are giving your life before goddess Kālī. So next life you are getting the chance of human being." So he's promoted. Because he is being killed before the deity, goddess Kālī, so he is elevated, and he's given the chance that "This man will become animal, and you'll kill him." So after understanding this mantra, who will be ready to kill another animal? This is the mantra. While sacrificing an animal, this is the mantra. The priest will say in the ear that "You, Mr. Goat, you are being killed before this goddess of Kālī. So your benediction is that you have to undergo so many lives before coming to the human form of life, but because you are sacrificing, as a reward for this, you get immediately human life." So he's not loser. "And this man who is killing you, he'll become a goat like you, and you have the right to kill him." This is mantra.

Morning Walk -- June 29, 1974, Melbourne:

Prabhupāda: Wherefrom these laws come unless there is God's laws? Everyone will be killed. They are thinking that "We are not going to slaughterhouse to kill. They kill; we purchase." The Buddhist says like that. Everyone says like that. Therefore, according to Vedic scripture, those animal-eaters, they should kill them personally so that they can see how much suffering is there, so he will stop. But now the things are being done in the slaughterhouse. They do not see. They purchase very nicely packed. They do not know. And they are becoming implicated. Therefore, according to Vedic injunction, if you want to eat meat, you kill yourself in your front, in the front of goddess Kālī. So that the animal will get next life as human being. He is promoted immediately. He hasn't got to go to the evolutionary process. He gets immediately. And it is given right that "After you get human form of (life), you can kill this person." You see? This is the process of bali-dāna, mantra and everything. (Break) ...regulation that... that is not cow. An insignificant animal, goat...

Room Conversations -- September 10, 1974, Vrndavana:

Prabhupāda: Lusty desire is so strong that you will find it is existing amongst the so-called religionists performing religious rituals. But the same disease is there, that "If I execute the rituals, then I shall be promoted to the heavenly kingdom (indistinct)." Similarly, the so-called monist philosophers, meditation, this, that, the disease is there: "I shall become God." Similarly, the yogis, they can perform so many gymnastics, but the disease is there. The disease is cured when he is a devotee of Kṛṣṇa. Kṛṣṇa-bhakta niṣkāma, ataeva 'śānta' (CC Madhya 19.149). By kṛṣṇa-bhakti, you cure the disease. Hṛd-rogaḥ kāmam apahinoty acireṇa dhīraḥ. This is the only... Unless you have cured your material disease, you have to remain in this material world in any form and fulfill your material desire. The ant is also trying and Lord Brahmā is also trying. Hṛd-rogam. (break) He cannot sit down peacefully. At any moment, (indistinct). Padaṁ padaṁ vipadām. The material world means in every step there is danger. Every step.

1975 Conversations and Morning Walks

Room Conversation with Bernard Manischewitz -- March 5, 1975, New York:

Prabhupāda: Sacrifice means restriction. One meaning of sacrifice is: if you believe in the śāstra, the animal is going to get next life as a human being. Because he is being sacrificed under Vedic rituals, so he is given promotion immediately, to human life. So he is not loser. His body being sacrificed before the deity, he gets the opportunity of getting a human life immediately, for which he had to wait perhaps thousands and thousands of years, because the evolution will go. Of course, after animal life the next life is human life. So anyway, he is given the concession to get a human form of body immediately after this body is destroyed, and with the right that he has the right to kill the man who has killed him. That mantra is cited, that "He was sacrificing your life, so you get immediately human form of body, and you can kill this man." So this is the Vedic rituals.

Room Conversation with Yoga Student -- March 14, 1975, Iran:

Prabhupāda: Just like illicit sex, meat-eating, intoxication, these are unwanted things. It is not necessary. People have learned them by bad association. When one has got his wife, why he should indulge in illicit sex? This is sinful. When we have got so many things to eat, why shall I go to kill an animal, eat it? So these are anartha. Anartha means "without any meaning." So these things become vanquished. If one is actually engaged in devotional service, the first symptom will be that he is not interested in things which are unwanted, artificial. These are the stages. Then niṣṭhā. Niṣṭhā means firm conviction. Then ruciḥ, taste. Then āsaktiḥ, attachment. Then bhāva, and then prema. So as a student is serious, he gets promotion to next higher class, higher class, higher class, higher class, gradually to the M.A. class. That is natural. But if in the beginning he is not serious, no enthusiasm, then what is the reason that he will be promoted to the higher section? That is not possible.

Morning Walk -- April 7, 1975, Mayapur:

Satsvarūpa: A materialist would say that is our faith.

Prabhupāda: It may be your faith also that you do not believe it. Your faith, wrong faith. And if we are accepting this faith, so if there is chance, so we are getting promotion. But you have no faith, you will continue to suffer. We are at least taking the chance, but you are so foolish, you are not taking the chances. So your suffering will continue.

Morning Walk -- May 21, 1975, Melbourne:

Madhudviṣa: But how is it that a demon is worshiping the Lord? It says in the Bhāgavatam, he just read, that the demons are also worshiping the Lord in His personal abode.

Prabhupāda: Yes. When the demon is promoted to the Vaikuṇṭha, they also become. Just like you are all now Vaiṣṇava. (laughter) Why don't you compare with yourself? The others are seeing, "What these mlecchas, yavanas, how they can become Vaiṣṇava?" They are seeing like that. Therefore they object. The Vṛndāvana, "How these Europeans can worship Deity?" They are protesting.

Garden Conversation with Dr. Gerson and devotees -- June 22, 1975, Los Angeles:

Prabhupāda: But that requires faith. One who does not know what is God and what is protection, how he can take to it? He depends on his own energy. That is karmīs. He wants to happy by his own energy not only in this life but also next life, by acting very piously, wants to be promoted in the heavenly planets. That is fact. One can go. But that is on account of his own labor. But here the bhaktas, they are taken care of, the Supreme Lord. So just like child. He doesn't care how he will live comfortably. But the father takes care. That is the position of bhakta. The karmīs, they are taking care of themselves. But the devotees, they are taken care of by the Supreme. That is difference.

Press Conference -- July 9, 1975, Chicago:

Prabhupāda: By evolutionary process we come to the human form of life, and here we have got developed consciousness. We can decide now which way to go forward. There are different planetary system. That we can experience. We can see innumerable planets, upwards and downwards. So the upper planetary system is called Svargaloka, or the heavenly planets, and the middle planetary system is called Martyaloka or Bhurloka, in which we are staying at the present moment, and the down planetary system is called Pātālaloka or downwards. Downwards means fall down, upwards means getting promotion, and middle means we remain where we are now. That is... Indication is given in the Bhagavad-gītā, ūrdhvaṁ gacchanti sattva-sthā: (BG 14.18) "Those who are cultivating the modes of goodness, they are promoted to the higher planetary system." And madhye tiṣṭhanti rājasāḥ. "Those who are passionate or under the modes of passion, they remain in the middle planetary system." And jaghanya-guṇa-vṛtti-sthā adho gacchanti tāmasāḥ: "And those (whose) character is very abominable, they go down." And beyond this, there is another nature. That is called spiritual nature, which is beyond this material universe. There, we understand, that is eternal. This material nature is not eternal. It is manifested or created, and again it is dissolved or annihilated.

Press Conference -- July 9, 1975, Chicago:

Prabhupāda: The Vedic civilization does not recommend that for sense gratification, you shall simply work very hard, day and night. This is not very good life. You should know what is the value of life, what is the aim of life. God has provided everything for our living condition. We should be satisfied, whatever is alloted by God, and save time for being promoted to the spiritual world. That is the arrangement already there by nature. It is said,

pūrṇam idam pūrṇam adaḥ

pūrṇāt pūrṇam udacyate

pūrṇasya pūrṇam ādāya

pūrṇam evāvaśiṣyate

(Iso Invocation)

God is complete and His arrangement is also very complete. Everyone has his necessities of life completely. In the Vedas it is said that we are all living entities. God is also the chief living entity. The difference is that that one God, eko yo bahūnāṁ vidadhāti kāmān, He supplies the necessities of all other living entities.

Press Conference -- July 9, 1975, Chicago:

Prabhupāda: There are 8,400,000 different types of body. So if we do not properly use this human form of body, if we become subjected to sinful life, then we get a different type of body, very—animal life, tree's life, plant's life, aquatic's life, insect life. Or even we are promoted to the higher standard of life, as in higher planets the demigods, the four principles of material miseries, namely birth, death, old age and disease, we cannot avoid, either in the higher planetary or in the lower planetary system. But if we want eternal life of bliss and knowledge, then we must endeavor in this life how to go back to home, back to Godhead. And such persons who are endeavoring for this purpose, they are called first-class men. And they are called brāhmaṇas or the first-class men. So society must be divided into four classes: first-class, second-class, third-class, fourth-class. That is general. Those who are endeavoring for realizing God, they are first-class men.

Conversation with Professor Hopkins -- July 13, 1975, Philadelphia:

Prabhupāda: The risk of degradation. Now I have got human form of body, I may degrade to animal. Because transmigration of the soul. In the Bhagavad-gītā it is said, tathā dehāntara prāptir, after death one gets another body. Now, what kind of body, that depends on his work. Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). If he has done very nicely, in goodness, then he will be promoted to the higher planetary system. And if he has not done anything nice then he will remain here or he will be degraded to the lower planetary system.

Conversation with Professor Hopkins -- July 13, 1975, Philadelphia:

Prof. Hopkins: That is... How does that relate to the question of studying the Śrīmad-Bhāgavatam?

Prabhupāda: Śrīmad-Bhāgavatam or Bhagavad-gītā, if one realizes properly then he gets promotion back to home, back to Godhead. He is no more a person to live in this material world. Material world means ups and down, ups and down. And spiritual world means steady life of knowledge and bliss.

Prof. Hopkins: But if one were to study, read Śrīmad-Bhāgavatam who was not ready for this, not prepared for it, this might throw them into confusion then, or this would be...

Prabhupāda: No.

Morning Walk -- July 24, 1975, Los Angeles:

Nalinī-kaṇṭha: They say that they can see stars trillions of miles away.

Prabhupāda: But they cannot go. That's a fact. According to their estimation, the moon is the nearest. So they cannot go there. Hare Kṛṣṇa. Jaya. (break) ...deva-vratā devān. Moon is one of the heavenly planets. So unless one is very advanced in karma-kāṇḍa, offering sacrifices, nobody can go there. It is not so easy. Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). Those who are more and more higher status of goodness, they are promoted in the highest planet. Not by drinking wine and driving a sputnik one can... (laughter) It is not so easy. (break) ...also drink soma-rasa. The residents of the moon, they live for ten thousand years.

Room Conversation with Bill Faill (reporter) -- October 8, 1975, Durban:

Prabhupāda: There are 8,400,000 different forms of life. So you can enter any one of them according to your mental condition. We are under the control of the material nature. The material nature is being conducted in three modes: goodness, passion and ignorance. So just like three colors: yellow, red, and blue. Now you mix-three into three equal to nine, nine into nine equal to eighty-one. So these modes of material nature is being mixed up. Therefore there are so many varieties of life. So if we transcend this coloring platform of material nature, we come to the pure consciousness. Then we stop this repetition of birth and death in different forms of life. And if we do not that, then there is chance of going down or going up. There are different planets. If you cultivate the modes of goodness, then you are promoted to the higher planetary system, higher standard of life. And if you don't improve or don't go down, then you may remain in the present stage. But out of ignorance, if you still degrade, commit sinful activities, violate the laws of nature, then we go down again—the animal life, the plants' life, like that. But again we have to evolve, evolutionary process, by nature's... So it may take many millions of years. So therefore a human being must be responsible that "I have got this opportunity to get out of this cycle of birth and death and different forms of life, and let me properly understand God and what is my relationship with God and act accordingly so that if we understand what is God, then we go back to home, back to Godhead."

Morning Walk -- November 4, 1975, Bombay:

Yaśomatīnandana: Vivekananda fell down still further because he said...

Prabhupāda: No, no, further... Not... At least we can see this, that after preaching Vedānta, he came in India. He became captivated with hospital, as if there was no hospital. There are many thousands of hospitals, and ordinary men, they are inclined to open hospitals. Why...? You have realized brahma-satya. Why you come to hospital? And nobody questions. Your progress would have been completed when you, in... mad-bhaktiṁ labhate param (BG 18.54), if you had been promoted to the bhakti stage. That you haven't got. You come to the hospital stage. That means falling down.

Room Conversation -- December 14, 1975, New Delhi:

Prabhupāda: Separate times we become religious for being promoted to higher standard of life, economic development, big, big scheme, plans, how to make gorgeous city, buildings, roads, cars, slaughter house, scientific, how to cut throat very scientifically. These plans are going on. Some of them are trying to be religious to go to the heaven because he has heard, and that's a fact also, that heavenly planets the standard of living is more opulent, hundreds and thousands times, the sex enjoyment, is hundred and thousand times better. So by so-called religious functions and sacrifices, they are engaged the same, how to satisfy the senses. The dog is also anxious to satisfy his senses. As soon as he finds a female dog, he wants to make friendship with her and have sex. On the street, never mind. And similarly the demigods they are also engaged in the same business. In a different standard only. The business is the same. Āhāra-nidr-bhayam etam. So if one wants to continue this business then he'll continue this material body and if he wants to stop this business, come to his original position, then he makes real progress. But nobody is interested in advancement of spiritual life.

1976 Conversations and Morning Walks

Morning Walk -- May 3, 1976, Fiji:

Puṣṭa Kṛṣṇa: (break) ...go back to Godhead can be sense gratification?

Prabhupāda: Yes, that is also a contaminated desire. Otherwise why Caitanya will say mama janmani, to go? Kṛṣṇa says, yad gatvā na nivartante tad dhāma paramam (BG 15.6). If one goes to Vaikuṇṭha he does not come. But Caitanya also says He does not desire that. He is.... "Let me remain perpetually here, but be engaged in Your service." That is real, pure devotee. He doesn't want even promotion. That is also mentioned now: dīyamānaṁ na gṛhṇanti. Dīyamānam, even Kṛṣṇa says, "Come immediately to Vaikuṇṭha," "Sir, that is for..." Just like Prahlāda Mahārāja. Prahlāda Mahārāja was offered, "Whatever you like, you take." "Sir, do not make me a bāniyā (indistinct)." (break) But if anyone wants in exchange of service, then he's not a devotee, he's a bāniyā (merchant).

Morning Walk -- June 8, 1976, Los Angeles:

Rāmeśvara: Prabhupāda, when a living entity is in an animal body, and when he quits his body, there's no karma, he's just automatically promoted to a higher body?

Prabhupāda: Yes.

Rāmeśvara: So then...

Prabhupāda: Animal life means there is no sin. It is promotion. Because they are animal, their consciousness is not developed. Just like a child—a child, if he steals, that is not sin. He will not be criminally charged. He is child. A dog goes left to the right or right to the.... He is not criminal. But if you do, you are criminal.

Morning Walk -- June 8, 1976, Los Angeles:

Rāmeśvara: So the living entity who is in the lower body like insects or plants...

Prabhupāda: Yes. They will come automatically to the human form of body, by promotion.

Rāmeśvara: And he passes through all the species?

Prabhupāda: Oh, yes.

Rāmeśvara: So he has no desire to fly, but still he passes through bird species.

Prabhupāda: No, just like child is taken care of. Child does not know what he is doing, but the father, mother, taking care of.

Morning Walk -- June 8, 1976, Los Angeles:

Prabhupāda: No knowledge. That is animal. That is animal.

Rāmeśvara: Then how is he benefited? You explained it, as he is being promoted he is being corrected.

Prabhupāda: Corrected, yes.

Rāmeśvara: But if he cannot understand God...

Prabhupāda: No, there is no need of.... Different stages of body.... Just like you are going up one step, another step, another step. There is no need of going, "What is this?" But you are going up, step by step.

Garden Conversation -- October 9, 1976, Aligarh:

Prabhupāda: According to śāstra, karmaṇā daiva-netreṇa (SB 3.31.1), there is superior examination. Yamarāja is there. Now, this man is now dead, this soul is now changing body. What kind of body he'll get next? That is judged by the superior authority. Just like in the office a person is promoted. So his record is examined, how he has worked honestly to the interest of the establishment. All this consideration. Then he's given increment of salary or promotion to higher post. This is common sense. So it is not accident. A man is born from the very beginning, a rich man's son. That does not mean that it is accident. Daiva-netreṇa. By a superior arrangement he is given the chance to take birth in a aristocratic family or rich family or educated family or in a beautiful family. There is... But this is, so far it is concerned, it is body, and our movement, the Kṛṣṇa consciousness movement, is not of the body. Body is superfluous. It is spiritual movement. Kṛṣṇa therefore begins, asmin dehe, dehī. This body is external. Just like dress. We are having this dress. I am not this dress. I am within the dress. Similarly, the spirit soul is within this body, and spiritual movement means about that spirit soul.

Morning Walk and Room Conversation -- December 26, 1976, Bombay:

Prabhupāda: But you do not do here. Huh? That means Rāvaṇa. (laughter) (break) ...to become less intelligent, less active, and therefore I say, yāya sei laṅkā sei haya rāvaṇa,(?) "Anyone who comes to Laṅkā, he becomes Rāvaṇa."

Guest (1): Their promotion in local language would be very helpful.

Prabhupāda: No, in India will purchase English magazine, he knows English.

Guest (1): Yes he knows, but the popularity will be much more in the Hindi and Gujarati and Marathi speaking people, Bengali speaking.

Prabhupāda: That is not possible. That is for you, Indians. But you have no time. You are busy with your daughter's marriage, and you simply advise.

Guest (1): I am busy?

Prabhupāda: Yes, everyone. Every Indian is busy with his own affair, he'll come and advise. That's all. Advise gratis. But he will not do himself.

1977 Conversations and Morning Walks

Discussion on Deprogrammers -- January 9, 1977, Bombay:

Prabhupāda: Well, there was some income tax office pleader. So I have given the idea that "The fifty percent, that is promotion expenditure." So he accept..., "Yes, it can be done." Where is the profit? Whatever is profit is promotion expenditure. We give to ISKCON commission, or some way or other, it is spent. So he admitted, "Yes, it can be done." And last night I was suggesting, "For promotion spend." Even if we open a temple, that is promotion.

Jagadīśa: Profit means that people are putting money in their pocket and enjoying. And we don't.

Prabhupāda: But we're not. No. If we open a center, that is propaganda center. Why do you say "temple"? But this is the way of propaganda.

Discussion on Deprogrammers -- January 9, 1977, Bombay:

Prabhupāda: So it is promotion for the books. Whatever we do, it is promotion. That's all. And the main point is that it is not profitable, er profit concern, because you are not giving any royalty to the author. So where is his profit-making? Nobody's making profit—the author, the worker, everyone.

Trivikrama: That's a fact.

Prabhupāda: That's a fact. So all expenditure—promotion, that's all. The cost of paper, cost of printing, cost of promotion—finished everything. Make account like that. The income tax father will not touch it.

Discussion on Deprogrammers -- January 9, 1977, Bombay:

Prabhupāda: Yes. Finished all... No account. So they admitted, both of them, "Yes, sir, that is... That can be done."

Trivikrama: You're a genius.

Prabhupāda: (laughs) And our Gopāla, he is going three times and to—"How to do it?" Do it like that. Everything spend for promotion. Bas. No money. And actually, that is the fact. Where is the profit, and who is going to take the profit? Nobody is there.

Hari-śauri: We're not opening our temples for a comfortable place to live.

Prabhupāda: Yes.

Discussion on Deprogrammers -- January 9, 1977, Bombay:

Hari-śauri: There's ninety chapters there. That's a drop in the ocean.

Prabhupāda: Every page, the center is Kṛṣṇa. Not only the Kṛṣṇa book. All our books-Caitanya-caritāmṛta—the center is Kṛṣṇa. Bhāgavata, the center is Kṛṣṇa. Bhagavad-gītā center is Kṛṣṇa. Nectar of Devotion, the center is Kṛṣṇa. This is Kṛṣṇa consciousness. Similarly, our, this book, the center is Kṛṣṇa. When we open a temple, the center is Kṛṣṇa. In this way manage, promotion. All spend for promotion. Then the income tax will not be able to touch your hair, what to speak of your body. (laughter) So now our counterpropaganda is going on. The center is Kṛṣṇa. Big, big Kṛṣṇa's name are coming: "These Kṛṣṇa people," "These Kṛṣṇa devotees," "This Kṛṣṇa center"—that is our triumph.

Room Conversation -- January 9, 1977, Bombay:

Prabhupāda: So what to do? Rāmeśvara, you are here. You can see. They are not cooperating. And besides that, Mahāṁsa takes loan. He never returns. He has taken about five lakhs for the temple. So I have already told to the auditor and the... They are (indistinct). This is going on.

Gopāla Kṛṣṇa: Yes, we are working...

Prabhupāda: So you keep account in such a way that whatever income it is, it is spent for books. Print some... You also do there. Whatever income you get, you spend for promotion. This principle should be followed. All businessmen are doing that. Whatever income is there, it is spent for maintenance establishment. That's all.

Gopāla Kṛṣṇa: Like if we buy a bus also, it's going to increase our expenses.

Prabhupāda: And gṛhastha devotees who are actually engaged, you can give them some expenditure.

Conversation and Instruction On New Movie -- January 13, 1977, Allahabad:

Rāmeśvara: We have devotees like that. We also have devotees who spiritually have trouble coming to the programs and even chanting, but still, they like to give them service, so we engage them anyway.

Prabhupāda: That is also qualification. That is also qualification. Some way or other, if there is some service, it goes to the credit. Svalpam apy asya dharmasya. The foolish person may not know that "I am imperceptibly advancing even during my, this material life," but Kṛṣṇa takes. Just like Pūtanā. She gave service by allowing her breast to be sucked by Kṛṣṇa. Although her intention was to kill, but Kṛṣṇa took her as mother: "She has given Me service." This is Kṛṣṇa. "This rascal does not know that nobody can kill Me, but on some plea or other, she has given her breast open to be sucked by Me, and I have done it. Therefore she is My mother. She must get the promotion like mother Yaśodā." This is Kṛṣṇa. He is very anxious to deliver us. So any little service done, He accepts. "All right, come on. You are accepted." This is Kṛṣṇa. Little service. "Let him do something." So kind. He comes for serving you.(?) He speaks, "Rascal, you do this. Surrender to Me and do something. You'll be relived from this janma-mṛtyu vyādhi." "No." Hog, dogs, they are—what is called—obstinate. The hog, living in dirty place, eating stool, and if you try to deliver from this, he'll not: "No. No. I am living here happily. Why you are disturbing me?" This is the... "Why you are trying to wash my brain? This is very good life."

Conversation During Massage -- January 23, 1977, Bhuvanesvara:

Prabhupāda: That is all right, because they are doing business. So I am shopkeeper. Anyone pays, I shall... That is good.

Rāmeśvara: But no discrimination.

Prabhupāda: Why discrimination? I am selling. You come. Pay me. I shall give you.

Rāmeśvara: It's dangerous. They are promoting violence.

Prabhupāda: That dangerous in every item. This Gandhi was also dangerous, although superficially nonviolent. Everyone is dangerous. Until one is devotee, he's dangerous in any position. He's dangerous. Harāv abhaktasya kuto mahad-guṇāḥ. It is mental concoction that "This is good; this is bad." Everything is bad.

Room Conversation Varnasrama System Must Be Introduced -- February 14, 1977, Mayapura:

Prabhupāda: Our position is different. We are trying to implement Kṛṣṇa consciousness in everything. And Caitanya Mahāprabhu personally took sannyāsa. He rejected completely material. Niṣkiñcana. But we are not going to be niṣkiñcana. We are trying to cement the troubled position of the... That is also in the prescription of Bhagavad-gītā. We are not rejecting the whole society. Caitanya Mahāprabhu rejected everything, ihā bāhya. Rejected meaning, "I do not take much interest in this." Bāhya. "It is external." He was simply interested in the internal, the spiritual. But our duty is that we shall arrange the external affairs also so nicely that one day they will come to the spiritual platform very easily, paving the way. And Caitanya Mahāprabhu, personality like that, they have nothing to do with this material world. But we are preaching. We are preaching. Therefore we must pave the situation in such a way that gradually they will be promoted to the spiritual plane, which is not required.

Morning Room Conversation -- February 16, 1977, Mayapura:

Prabhupāda: Just the moving... The sun is moving-little, little, little. So Kṛṣṇa's pastimes go on—this universe, that universe, that universe, that universe. In some universe He's present. In all universes present, that is called nitya-līlā. So those who are advanced, perfect devotees, first of all they are sent there and then, further trained up, they enter. Mām eti. Just like after passing the administration examination he's made one assistant of some magistrate, and then gradually he'll be promoted up to the high-court judge.

Hari-śauri: When we were in New York this last summer you said that the spiritual master also has associates who appear along with him to help him in his mission.

Prabhupāda: Yes. Kṛṣṇa wants His assistants; the spiritual master also requires assistant. Everything is going on under Kṛṣṇa's direct supervision. Mayādhyakṣeṇa prakṛtiḥ sūyate sa-carācaram (BG 9.10).

Morning Talk -- April 18, 1977, Bombay:

Prabhupāda: So take shelter of Kṛṣṇa's lotus feet. That is the only way. Then everything is all right.

samāśritā ye pada-pallava-plavaṁ

mahat-padaṁ puṇya-yaśo murāreḥ

bhavāmbudhir vatsa-padaṁ paraṁ padaṁ

padaṁ padaṁ yad vipadāṁ na teṣām

(SB 10.14.58)

Bhāgavata is giving you Kṛṣṇa. Therefore everyone should read Bhāgavata, Bhagavad-gītā. So this is the paramparā system, we are giving. In future if they follow, they will also be delivered(?). This is wanted. We have made some plan. We are making. So this will be left. When we shall die this will be left. And anyone who will accept this paramparā system will be promoted to Kṛṣṇa.

Conversation, 'Rascal Editors,' and Morning Talk -- June 22, 1977, Vrndavana:

Tamāla Kṛṣṇa: When we read from the Fifth Canto the facility of life is so much better on other planets, anyway, so they can't even begin to imitate that other higher material planets, what to speak of the spiritual...

Prabhupāda: They do. Karmīs do that. They want to go there after death. Therefore karma-kāṇḍa. By ritualistic ceremonies they want to be promoted. Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). By improving the sattva-guṇa, you can go to higher planetary system.

Tamāla Kṛṣṇa: Would that be considered more intelligent than the gross...

Prabhupāda: No. No. Because after all, you have to die. Kṣīṇe puṇye punar martya-lokaṁ viśanti. Again you have to come down.