Affection for Kṛṣṇa on the level of the gopīs is called rāgātmikā, spontaneous love. When one enters into a spontaneous loving affair with Kṛṣṇa, there is no need to follow the Vedic rules and regulations.
There are various kinds of personal devotees of Lord Kṛṣṇa in the transcendental abode. For example, there are servants of Kṛṣṇa, like Raktaka and Patraka, and friends of Kṛṣṇa, like Śrīdāmā and Subala. There are also Kṛṣṇa's parents, Nanda and Yaśodā, who are also engaged in His service according to their respective transcendental emotions. One who desires to enter into the supreme abode of Kṛṣṇa can take shelter of one of such transcendental servitors. Then, through the execution of loving service one can ultimately attain transcendental affection for Kṛṣṇa, the highest goal.