Kṛṣṇa consciousness is not very difficult thing to understand. The only... We have to change the account. That's all. Everyone... The karmīs, they are working so hard, day and night. The ultimate aim is that he will enjoy, he'll satisfy his senses. Therefore he's working so hard. The Bhāgavatam therefore says,
- nāyaṁ deho deha-bhājāṁ nṛloke
- kaṣṭān kāmān arhate viḍ-bhujāṁ ye...
- (SB 5.5.1)
"Simply for sense gratification we should not work so hard, because these things are done by even hogs and dogs."
So Kṛṣṇa consciousness movement means that we have to change the account, not for sense gratification. Because real proprietor is Kṛṣṇa.