Morale

Expressions researched:
"morale"

SB Canto 1

SB 1.16.18, Translation and Purport:

The personality of religious principles, Dharma, was wandering about in the form of a bull. And he met the personality of earth in the form of a cow who appeared to grieve like a mother who had lost her child. She had tears in her eyes, and the beauty of her body was lost. Thus Dharma questioned the earth as follows.

The bull is the emblem of the moral principle, and the cow is the representative of the earth. When the bull and the cow are in a joyful mood, it is to be understood that the people of the world are also in a joyful mood. The reason is that the bull helps production of grains in the agricultural field, and the cow delivers milk, the miracle of aggregate food values. The human society, therefore, maintains these two important animals very carefully so that they can wander everywhere in cheerfulness. But at the present moment in this age of Kali both the bull and the cow are now being slaughtered and eaten up as foodstuff by a class of men who do not know the brahminical culture. The bull and the cow can be protected for the good of all human society simply by the spreading of brahminical culture as the topmost perfection of all cultural affairs. By advancement of such culture, the morale of society is properly maintained, and so peace and prosperity are also attained without extraneous effort. When brahminical culture deteriorates, the cow and bull are mistreated, and the resultant actions are prominent by the following symptoms.

1969 Conversations and Morning Walks

Meeting with Devotees -- June 9, 1969, New Vrindaban:

Hayagrīva: Can one chant when working?

Prabhupāda: Yes. Why not? Chanting is the basic standing of our life.

Kīrtanānanda: I think here, as I look at it, we're spending about five hours a day in ārati and kīrtana, which, I think, is really good because I think that is the heart of Vṛndāvana.

Prabhupāda: Yes. That is the life of Vṛndāvana.

Kīrtanānanda: So I don't want to sacrifice that for anything.

Prabhupāda: Yes. That must be...

Kīrtanānanda: That must be there. That's the heart.

Prabhupāda: You can forego even reading Bhagavad-gītā, but that must be continued.

Kīrtanānanda: But now, right now, of course, this is not time for pruning, but I'd like to prune to show people that we really have something.

Prabhupāda: Yes.

Kīrtanānanda: It would be nice for our community. It would be nice for the people who visit us so that they'd be able to see that "Ah, they're able to carry on with their gardening."

Prabhupāda: No. You also require some fruits for your existence also. Kṛṣṇa will like it.

Kīrtanānanda: Actually it will help morale if they just have a little better prasādam.

Prabhupāda: Yes. And now we require some assistants, more assistants. Yes. So Kṛṣṇa will send. Kṛṣṇa will send gradually. You'll have more men here, and engage them.

1976 Correspondence

Letter to Ramesvara -- Bombay 27 December, 1976:

I am in due receipt of your telegram as follows: Christmas week book distribution in Los Angeles despite closed airport better than ever by your grace 112000 BTGS 8000 Gitas sold stop on invitation of governor Brown of California 50 devotees visited State mental institutions to help improve conditions and morale by giving religious message publicity very good Hare Krishna. Thank you very much. This is very good.

Fight and depend on Krsna, that will bring you victory.