Mission to distribute love of Godhead

Expressions researched:
"attain love of God. This is the whole mission" |"learned how to love God, Krsna, then my mission" |"love God. That is my mission" |"love God. This is our mission" |"love Krsna, then we'll be successful. This is our mission" |"love of God. That is our mission" |"love. That is our mission" |"mission is prema pum-artho mahan, to achieve love of Godhead" |"mission is to distribute love of Godhead" |"mission is to give directly the love of God" |"mission is to teach people how to love" |"mission is, to teach everyone how to love God" |"mission of bestowing love of God" |"mission of spreading the light of love" |"mission was prema pum-artho mahan" |"teaching people how to love God. That is our mission" |"try to love God; then you'll be happy. That is our mission"

CC Adi-lila

Lord Śrī Caitanya Mahāprabhu's transcendental mission is to distribute love of Godhead to everyone.

CC Adi 4.41, Purport:

When Rūpa Gosvāmī met Lord Śrī Caitanya Mahāprabhu at Prayāga (Allahabad), he offered his respectful obeisances by submitting that Lord Caitanya was more magnanimous than any other avatāra of Kṛṣṇa because He was distributing love of Kṛṣṇa. His mission was to enhance love of Godhead. In the human form of life the highest achievement is to attain the platform of love of Godhead. Lord Caitanya did not invent a system of religion, as people sometimes assume. Religious systems are meant to show the existence of God, who is then generally approached as the cosmic order-supplier. But Lord Śrī Caitanya Mahāprabhu's transcendental mission is to distribute love of Godhead to everyone. Anyone who accepts God as the Supreme can take to the process of chanting Hare Kṛṣṇa and become a lover of God. Therefore Lord Caitanya is the most magnanimous. This munificent broadcasting of devotional service is possible only for Kṛṣṇa Himself. Therefore Lord Caitanya is Kṛṣṇa.

Teachings of Lord Caitanya

To fulfill His mission of bestowing love of God upon conditioned souls, Lord Caitanya devised many methods to attract those people disinterested in love of God.

Teachings of Lord Caitanya, Chapter 17:

To fulfill His mission of bestowing love of God upon conditioned souls, Lord Caitanya devised many methods to attract those people disinterested in love of God. After He accepted the renounced order, all agnostics, critics, atheists and mental speculators became His students and followers. Even many who were not Hindus and who did not follow the Vedic principles accepted Lord Caitanya as the supreme teacher. The only persons who avoided the mercy of Śrī Caitanya Mahāprabhu were those sannyāsīs who were known as the Māyāvādī philosophers of Benares.

Bhagavad-gita As It Is Lectures

We have no other message because we have understood to some extent that without love of God, they are suffering. So they will be happy when they begin to love God. This is our mission.

Lecture on BG 3.27 -- Melbourne, June 27, 1974:

Just like you are the son of your father. So when you love your father, naturally you love your brothers also because you know, "My father will be pleased." So this is love. That universal love can be possible when you actually love God. Samaḥ sarveṣu bhūteṣu. In material platform that is not possible. But a devotee, a pure lover of God, he loves everyone. Just like we are. Because we have tried to love God, therefore we are wandering, touring all over the world, and the same message, "Please try to love God." We have no other message because we have understood to some extent that without love of God, they are suffering. So they will be happy when they begin to love God. This is our mission.

Srimad-Bhagavatam Lectures

We are propagating teaching people how to love God. That is our mission.

Lecture on SB 1.1.1 -- Caracas, February 21, 1975:

So if you follow Bible, you also get knowledge. That is knowledge. We are after seeing people, that he has got knowledge of God. It is not a question of Bible or Bhagavad-gītā. We want that you become God conscious. That is our movement. In the Śrīmad-Bhāgavatam there is no such mention as Christian religion, Hindu religion, Muslim religion or Buddha religion. There are so many... No. Bhāgavata says, sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje: (SB 1.2.6) "That is first-class religion which helps one to love God." So we are propagating teaching people how to love God. That is our mission. We don't say that you become Christian or Hindu or Muslim or..., no. You become a lover of God. So comparatively, the process which we are recommending, that is the easiest process.

What is that Kṛṣṇa consciousness? To love God. That is there. We are simply helping that "You try to love God; then you'll be happy." That is our mission.

Lecture on SB 2.2.5 -- Los Angeles, December 2, 1968:

The devotional service, love of Godhead is there, but to invoke it. This devotional service is not artificial. In every one of you there is dormant devotional service, as I have already explained, but they are exhibited in a different way. Instead of loving God, that devotional service is diverted in loving a dog. But the love is there. Love is there. Nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya. It is said that this Kṛṣṇa consciousness movement is not an artificial thing that we have manufactured something, ideal thing, concocted, and we are preaching to the world that "You become Kṛṣṇa conscious." No. The Kṛṣṇa consciousness is there. What is that Kṛṣṇa consciousness? To love God. That is there. We are simply helping that "You try to love God; then you'll be happy." That is our mission.

Sri Caitanya-caritamrta Lectures

The necessary of life, necessity of life, is to attain love of God. This is the whole mission of Caitanya Mahāprabhu, sum and substance.

Lecture on CC Madhya-lila 20.124-125 -- New York, November 26, 1966:

So the book, Śrīmad-Bhāgavatam; the ideal worship, the damsels of Vṛndāvana; Kṛṣṇa is the worshipable object; and the necessary of life, necessity of life, is to attain love of God. This is the whole mission of Caitanya Mahāprabhu, sum and substance. Therefore Caitanya Mahāprabhu is saying here, puruṣartha-śiromaṇi prema mahā-dhana. People are, have their objective of life, everyone.

In this age the incarnation of Kṛṣṇa, Lord Caitanya, His color is, the complexion of the body is described as yellow. His mission is to give directly the love of God.

Lecture on CC Madhya-lila 20.334-341 -- New York, December 24, 1966:

Now, in this age the incarnation of Kṛṣṇa, Lord Caitanya, His color is, the complexion of the body is described as yellow. And what does He do? Prema-bhakti dilā loke lañā bhakta-gaṇa. His mission is to give directly the love of God. That's all. His method is so nice that one who follows His method, he very quickly, instantly, he develops love of God. And when one develops love of God, he becomes perfect. Yaṁ labdhvā cāparaṁ lābhaṁ manyate nādhikaṁ tataḥ. We are hankering after love. We want to love somebody. That is the nature of living entity. But that love is frustrated in every step. The culmination of perfection of love can be realized when we understand, when we try to understand, and really love Kṛṣṇa. That can be achieved by Kṛṣṇa consciousness.

General Lectures

I have come to your country with this mission, and if I find one or two boys or girls sincerely have learned how to love God, Kṛṣṇa, then my mission is successful.

Lecture Excerpt -- New York, April 12, 1969:

It is not our proposition that you are Christian, you become Hindu, or you are Muhammadan, you become Christian, increase our numerical strength. We don't want. We don't want any numerical strength. We want one sincere person who has learned to love God, Kṛṣṇa. That's all. I have come to your country with this mission, and if I find one or two boys or girls sincerely have learned how to love God, Kṛṣṇa, then my mission is successful. I'm not after any number of... Because if I can turn one soul to this Kṛṣṇa consciousness, he'll do tremendous work, because he'll be fire.

Śrī Caitanya Mahāprabhu's mission is premā pum-artho mahān, to achieve love of Godhead. That is the verdict of all śāstras.

Lecture -- Vrndavana, March 14, 1974:

You have to accept the six Gosvāmīs of Vṛndāvana, who came here, who discovered Vṛndāvana. This Vṛndāvana is the discovery of the Gauḍīya Vaiṣṇavas. Śrīla Rūpa Gosvāmī, Sanātana Gosvāmī, they were first deputed by Caitanya Mahāprabhu. Otherwise, it was a big field only. Caitanya Mahāprabhu discovered the Rādhā-kuṇḍa. In this way, the Gosvāmīs were deputed, and Śrīla Sanātana Gosvāmī first of all established this Madana-mohana temple, then Govindajī. In this way all the city of Vṛndāvana... It is transcendental city, but it was begun by the inspiration, by the order of Śrī Caitanya Mahāprabhu because He appeared to distribute Kṛṣṇa-prema. Kṛṣṇa-prema-pradāya te (CC Madhya 19.53). That is the highest perfection of life. Premā pum-artho mahān. Śrī Caitanya Mahāprabhu's mission is premā pum-artho mahān, to achieve love of Godhead. That is the verdict of all śāstras.

"Just to distribute love of Kṛṣṇa." Śrī Caitanya Mahāprabhu's mission was premā pum-artho mahān.

Speech -- Vrndavana, April 20, 1975:

So Lord Śrī Caitanya Mahāprabhu, after taking His sannyāsa order, His name was Kṛṣṇa Caitanya. So Rūpa Gosvāmī said that "You are Kṛṣṇa. You have now come as Kṛṣṇa Caitanya." Why? Kṛṣṇa-prema-pradāya te: (CC Madhya 19.53) "Just to distribute love of Kṛṣṇa." And Śrī Caitanya Mahāprabhu's mission was premā pum-artho mahān. Generally people understand dharma artha kāma mokṣa (SB 4.8.41, Cc. Ādi 1.90), but Śrī Caitanya Mahāprabhu said that above mokṣa, above liberation, there is love of God. That is wanted. Premā pum-artho mahān. And this is confirmed in the Śrīmad-Bhāgavatam, that dharmaḥ projjhita-kaitavo 'tra paramo nirmatsarāṇāṁ satām, vāstavya-vastu vedyam atra (SB 1.1.2). And Śrīdhara Swami says that kaitava-dharma... In simple word, cheating. Kaitava means cheating, or false. So when there are false dealings, that is cheating. So according to Vyāsadeva, dharma artha kāma mokṣa, that is not very essential thing. Real thing is how to advance in the science of loving God, Kṛṣṇa, Kṛṣṇa-prema.

1968 Conversations and Morning Walks

I say, "Please obey God. Please try to love God." That is my mission.

Press Interview -- December 30, 1968, Los Angeles:

Prabhupāda: I don't say that "You Christian, you become Hindu or you come to me." I simply say "You obey these commandments." That is my order. I make you better Christian. That is my mission. I don't say that "God is not there, God is here," but I simply say that "You obey God." That is my mission. I don't say that you have to come to this platform and accept Kṛṣṇa as God and no other. No. I don't say. I say, "Please obey God. Please try to love God." That is my mission. And I give the way how to love God very easily. How to love, provided you agree.

1971 Conversations and Morning Walks

Our mission is, Lord Caitanya's mission is, to teach everyone how to love God.

Television Interview -- July 29, 1971, Gainesville:

Prabhupāda: Yes. So many churches. And I spoke in many of the churches there. My host arranged for that. So it was not with that purpose, that I came here to defeat some religious process. That was not my purpose. Our mission is, Lord Caitanya's mission is, to teach everyone how to love God, that's all.

Interviewer: But in what way, sir, may I ask, in what way did you think, and do you think right now, that the teaching of the love of God which you are doing, is different and perhaps better than the teachings of the love of God which already were being conducted in this country and have been conducted in the Western world for centuries?

Prabhupāda: That is fact. Because we are following the footsteps of Lord Caitanya. He is considered... He's accepted by us—according to the authority of Vedic literature—He is personally Kṛṣṇa.

1973 Conversations and Morning Walks

He may be Christian, he may be Hindu, he may be Mohammedan. "Come on. Live with us, and learn how to love." That is our mission.

Garden Conversation with Mahadeva's Mother and Jesuit Priest -- July 25, 1973, London:

Prabhupāda: In this way. So we invite anyone, everyone, without any distinction, without any discrimination. He may be Christian, he may be Hindu, he may be Mohammedan. "Come on. Live with us, and learn how to love." That is our mission. We say, according to our Vedic description,

sa vai puṁsāṁ paro dharmo

yato bhaktir adhokṣaje

ahaituky apratihatā

yayātmā suprasīdati

(SB 1.2.6)

If you actually want peace of your mind, then you must try, you must learn how to love God. So our preaching is... It doesn't matter, whatever religion you are following, it doesn't matter. If you have achieved this aim, how to love God, then your system is first-class. That's all. That is our question.

1974 Conversations and Morning Walks

You accept the authority of God and try to love God. This is our mission.

Room Conversation with Christian Priest -- June 9, 1974, Paris:

Prabhupāda: So actually God gives, but the Communists take the credit that "I give." This is the misconception. If God does not supply you... Eko bahūnāṁ vidadhāti kāmān, He is supplying for everyone. So if He does not supply, then what your bakery machine will do? It is useless. So people have lost the intelligence in the Communist countries. They think that these government men, they have brought the bread, not God. In this way, they are gradually becoming atheist. But the central point is God. We are preaching the central point is God. You call Him by any name, it doesn't matter, either you call Jehovah or Kṛṣṇa or something, Allah, that doesn't matter. But you accept the authority of God and try to love God. This is our mission. And we say God is person.

1976 Conversations and Morning Walks

Here in this material world, the so-called love exchange is frustrating, and people are being frustrated. So let him love Kṛṣṇa, then we'll be successful. This is our mission.

Evening Darsana -- July 13, 1976, New York:

Prabhupāda: But this is not possible when the love is exchanged between God. Kaunteya pratijānīhi na me bhaktaḥ praṇaśyati (BG 9.31), a little love for God can save you from the greatest danger of life. That is real love. So if you love Kṛṣṇa, then you can love with everyone. Just like we are spreading this Kṛṣṇa consciousness movement. It is out of love for Kṛṣṇa. Otherwise we would have sat down at home and love Kṛṣṇa. Why you are trying to spread this love exchange to others? Because I know or we know that here in this material world, the so-called love exchange is frustrating, and people are being frustrated. So let him love Kṛṣṇa, then we'll be successful. This is our mission. Everyone has got loving propensity.

Our mission is to teach people how to love God.

Evening Darsana -- August 9, 1976, Tehran:

Prabhupāda: Our mission is not to make the nonvegetarian as vegetarian. That will automatically be done. Our mission is to teach people how to love God.

Ali: That's right. I've noticed that. I had that conversation with Mahārāja.

Prabhupāda: And to love God we must have definite idea of God, our exchange. Just like materially also, if somebody loves somebody, one must know each other. Otherwise where there is question of love? Love means direct contact. So they speak of love of Godhead. Just like the Christian people, they say "Love of Godhead." But they have no idea who is God. So where is the question of love? It is an impractical proposition, love of Godhead. First of all, you must know who is God. If I love somebody, I must know him, what he is.

1972 Correspondence

With great pleasure I have noted your unbounded enthusiasm to carry out this great mission of spreading the light of love of Godhead in this hellish material world.

Letter to Hamsaduta -- Jaipur 20 January, 1972:

I beg to acknowledge receipt of your letter dated January 7, 1972, and with great pleasure I have noted your unbounded enthusiasm to carry out this great mission of spreading the light of love of Godhead in this hellish material world. That is the only requirement for successfully completing the perfection of the living condition, that you should always be enthusiastic to perform services unto the Lotus Feet of the Lord despite all obstacles, and then you can be assured that all of the other qualities or necessities for pure devotional service will be met, such as patience, determination, etc. and then without doubt you shall be delivered to the realm of unlimited bliss, freed from all anxieties.

1975 Correspondence

We are trying to unite the whole human society under the flag of Krishna consciousness, love of God. That is our mission.

Letter to Cyavana -- Vrindaban 4 September, 1975:

It is very good that the Government is cooperating by giving land. It is a good opportunity. Do it nicely. Do not worry about the political situation. Try to convince the African leaders that we have nothing to do with politics. We are trying to unite the whole human society under the flag of Krishna consciousness, love of God. That is our mission. If we get African devotees, then we are successful. So already some are coming. Now keep them fixed, and they will bring others. That is nice that the Africans from South Africa are coming from there and joining you. The philosophy of South Africa is simply on the bodily platform. It is all nonsense. Can they be sure that in their next life they will be South Africans?