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Market (Letters)

Correspondence

1966 Correspondence

Letter to Mangalaniloy Brahmacari -- New York 11 June, 1966:

You have asked me to write something about Mr Paul. He is a young man of twenty three years old. He was attending my class at 72nd St. along with others and when there was theft case in my room he invited me to his residence. So I am with him and training him. He has good prospect because he has already given up all so called bad habits. In these country illicit connection with women, smoking, drinking and eating of meats are common affairs besides that other habits like using toilet papers after evacuating etc. But by my request he has given up 90% of his old habits and he is chanting Mahamantra regularly. So I am giving him the chance and I think he is improving. Tomorrow I have arranged for some Prasad distribution and he has gone to purchase some things from the market in the car of a friend. I shall inform him about you when he comes back. Here we have got a big hall and my classes are going on thrice in a week. The rent is $100.00 per month. I think when you come here we shall be able to organize the things more nicely. Please be in regular correspondence with me and offer my respects to Sripada Madhava Maharaja and if possible let me know if there is any possibility of our cooperation in this attempt of foreign propaganda. If so kindly let me know your opinion in this connection.

Letter to Sumati Morarjee -- New York 26 November, 1966:

Therefore such commentaries on the Bhagavad-gita are not authorized. "Bhakta asi priya asi me rahasya hi etad uttamam" Nobody has any access in the Bhagavad-gita without being devotee of the Lord. But all the commentaries in English now available in the market are made by the nondevotee mental speculators. As such if my Bhagavad-gita will be an unique presentation if they are published. I shall be very much glad if you kindly cooperate in this connection.

1967 Correspondence

Letter to Brahmananda -- San Francisco 18 February, 1967:

Next thing is that when a man takes work in his own hand it is sure to be done. If you are serious about purchasing the house then do not depend on Mr. Payne take the work in your own hand. Just enter with Mr. Taylor in agreement of hire purchase system sale contract for any reasonable market price. We shall pay rent to the amount of $1000.00 per month and cash down $10,000.00. The repairing work may be done by Mr. Taylor as he is doing. So long his full money is not recovered we shall continue to remain as tenant and as soon as his full money is paid up the title automatically becomes conveyed to us. We have already engaged our Lawyer and Mr. Taylor has his Lawyer. Let them draw a hire-purchase-sale-contract on the above basis. It is not amortization but it is practically an agreement between the tenant and the Landlord. Let us remain as tenant and let Mr. Taylor remain as land lord. As Landlord he will have full right to evict us failing to pay the stipulated rent.

1968 Correspondence

Letter to Jadurani -- Los Angeles 15 February, 1968:

Brijbasi Co. are not ordinary businessmen, they are devotees. So their pictures aren't poisonous. Even it is poison, because we are paying for their goods, therefore if poison is there, it becomes ineffective. Just like we are buying so many things at the market which are not fit for offering to Krishna, but because we are purchasing them, we can offer.

Letter to Satsvarupa -- San Francisco 3 April, 1968:

When you find a devotee is supposed in difficulty it is not the work of Maya but it is the work of the Lord by His Personal internal energy. The Pandava's tribulation in so many ways, Lord Ramacandra's departure to the forest, His wife the Goddess of Fortune's being kidnapped by Ravana, Lord Krishna's death being caused by the arrow of a hunter, Thakura Haridasa's being caned in 22 market or Lord Jesus Christ being crucified are all acts of the Lord personally. We cannot always understand the intricacies of such incidences. Sometimes they are enacted to bewilder persons who demons. You should therefore discuss in the Istagosthi from current reading matters from B.G. or S.B. We should only try to understand everything from the standard of devotional service.

Letter to Jadurani -- San Francisco 8 April, 1968:

There was nothing to impel my Krishna Consciousness. So, if you want to be a great artist in that way, I will pray that Krishna may save you. Anyway, if the public doesn't buy, we don't mind. Why you are anxious for selling? We shall distribute them to devotees without any price. If our things have no market in the sense gratification society that does not mean we are going to change our principles. We are meant for satisfying Krishna, not anybody's senses. That should be the principle of our life. In this connection I may remark that you have sent one picture of Narada Muni which I understand was copied from some so-called great artist, but Narada Muni's body appears to be very sensuous. He was a first class Brahmacari. He cannot have such a sensuous body.

Letter to Jadurani -- San Francisco 13 April, 1968:

Brahmacaris or Sannyasis shall beg from door to door, as it is the custom in India. But at the same time we require some money for conducting our business of our society. Therefore the idea was that we may sell some pictures but so far I understand that even if we follow the principles of modern artists, still our pictures like Narada Muni, Panca-tattva, etc., will not have immediate prospective market. If there is actually any prospect for selling our pictures put up in this modern artistic way, then I have no objection for putting pictures in this way for selling them. But if that is not possible, then I think we should not waste time in this way.

Letter to Brahmananda -- Allston, Mass 3 May, 1968:

I have already advised Acyutananda for purchasing your store goods. Now if you can send him a list of goods you require, and he may submit you a quotation from the Delhi market. I hope you have already sent Mr. Kallman's letter to San Francisco, and I am very much anxious to know the result of it. Also, I shall be glad to know the affairs in connection with MacMillan, and Dai Nippon. You will be pleased to know that yesterday we had a very nice meeting in the North Eastern University, and they presented copies of the enclosed letter for distributing. The copy is enclosed; please find.

Letter to Satsvarupa -- Montreal 19 August, 1968:

We have to convince them about this, that this life is very valuable so long this material education has misled us. Misled us in this way, that it is without Krishna Consciousness. So when Krishna Consciousness added to this material advancement, it becomes aromatic gold. Gold is very beautiful, but if there is some aroma, aromatic gold, if it is available in the market, it will have greater value. So material civilization is very good for comforts of the body. Now if we do not utilize the strength and comforts of body for Krishna Consciousness, it will be used for sense gratification. And that will degrade our position. So the younger section of this country should take it very seriously, that they should take to Krishna Consciousness, and the next generation will be a different public, in the western world, who are materially and spiritually advanced and they will be happy in this life as well as in the next.

Letter to Syama -- Seattle 21 October, 1968:

Do not change it. So if you can continue to offer foodstuff like fruits and milk in the evening, you can introduce that system. There is no harm. Your second question, ice cream purchased from the market may not be offered. Because such ice cream contains sometimes undesirable things, which we should not offer. We must offer to Krishna only first class prepared foodstuff, especially made at home. We shall try to avoid as far as possible goods purchased from the market and offer to Krishna. Regarding your third question, morning lecture is also allowed. Lecture is also kirtana, and so as morning kirtana is there, similarly morning lecture can also be delivered. In New York , or even in San Francisco, when I was present I was giving lectures in morning also.

Letter to Uddhava -- Los Angeles 19 December, 1968:

As you know, Dai Nippon is printing our books for a price of approximately $1.20 per book with shipping paid so I do not know if our own press will be able to compete with such price. I there is good milk available plentifully in the market place there is no need to keep a cow. So similarly, if we can get our books printed and cheaply and with no trouble of labor then it is an adequate arrangement. From the beginning Advaita and yourself have been very sincere and enthusiastic about this project but now I think we must be very businesslike in investigating the price which will be required to print our books. So immediately you should look seriously into this question and inform me of your findings as you are able.

1969 Correspondence

Letter to Satsvarupa -- Los Angeles 31 January, 1969:

I have received your letter dated January 28, 1969 regarding Jadurani's sick health. She requires complete rest. All of her work should be suspended, and she should be given liquid foods, just like barley water mixed with milk. Purchase pearl barley from the market, and the recipe is 1 cup of barley and four cups of water to be boiled for at least 1/2 hour. That liquid preparation may be mixed with milk and sugar, and she may take. Jadurani must not exert herself in any way. She should take complete rest and chant Hare Krishna. When she next wants to begin work, she must take my permission. For the time being, all work must be suspended.

Letter to Jayagovinda -- Hawaii 27 March, 1969:

So a good party for preaching Sankirtana movement. Here in almost all our centers the Sankirtana movement has proved very successful. Everywhere, especially in London, L.A., and N.Y., especially in these places the Sankirtana movement has very much become successful. Every day when they take the party in the street, market, or parks, they collect sufficiently and sell BTG quite a number. In Germany I think also the Sankirtana prospect is there.

Letter to Mukunda -- Los Angeles 28 July, 1969:

Regarding the record you recorded with Mr. Harrison, it is very much encouraging because a record issued by the Beatles will have immediate great market, and we want only that this Hare Krishna chanting is participated in by many millions of people. Another thing is that some time back you asked me to write a personal note to the Archbishop of Canterbury, but you did not inform me what happened to this and what happened to the church negotiations for which Mr. Harrison wanted to take some personal care. I shall be very glad to hear from you about these points. Please offer my blessings to the others, especially to Janaki, who has not written to me in so long a time. I hope you are all well.

Letter to Krsna dasa -- Boston 25 December, 1969:

I think Krishna wants this. Simply propagate this chanting, dancing, feasting and following the regulative principles. These are the four pillars of our success. Regarding the jewels for my Deities, I shall in due course send you the size and whatever other information you require.

Regarding purchasing things in the market, these items are considered as purified when we pay the price for them. That is the general instruction, but when we know something is adulterated, we should avoid it. But unknowingly if something is purchased, that is not our fault. Things which are suspicious, however, should be avoided. It is for this reason that in our Vedic culture the people used to keep a number of cows without any expenditure, and the milk drawn out of them was utilized for so many purposes, very, very useful in life. Lord Krishna in His early Childhood life is the vivid example of this way of social life.

1970 Correspondence

Letter to Brahmananda -- Los Angeles 20 March, 1970:

Take for example TLC. If we issue part by part like that, it will be about 5 books. So people will easily buy, and our purpose will be served. Discuss the idea with your colleagues.

Somehow or other, we shall overflood the market with Krishna Conscious literature. That will create our prestige, and being cheap distribution, many people will learn our philosophy. Another point is that while BTG is delayed, you can sell these.

Letter to Brahmananda -- Los Angeles 20 April, 1970:

I have no objection if KRSNA book is made to the 6 1/2 x 9 1/2 size, but a picture book as suggested by the Japanese people looks nice in a little larger size. So I have no objection to any size, which ever size you think will be nice for the market you can do in your choice. The blown up page of NOD looks very nice, so you continue this process in the matter of NOD.

Letter to Brahmananda -- Los Angeles 20 April, 1970:

Now as there is some demand for our books, you overflood the market with big and small books as many as possible. Here in this temple last night they sold six copies of TLC. Now the elderly people are coming to purchase our books. I understand also that you are getting good many orders. The sample BTG issue is also very attractive. So manage things to the best of your capacity and Krsna will bless you all and give the proper intelligence also.

Letter to Upendra -- Los Angeles 15 July, 1970:

So the demons and atheists are always prepared to give trouble to the devotees. Sometimes the demons like Kamsa are prepared to kill God even. During Lord Caitanya's time Thakura Haridasa was also persecuted and put into jail. Not only that, he was whipped in twenty-two market places, but still the demons could not come out successful in the snubbing down of the Hare Krsna Movement. So do not be worried about this. Go on about your business. Krsna will give you all help, rest assured. Simply stick to you work seriously and sincerely.

Letter to Syamasundara -- Los Angeles 19 July, 1970:

Please try to sell them quickly and send the money so I can print the second part which is already prepared. In the first volume the pictures are so attractive that in San Francisco during the car festival 22 copies were sold immediately. I hope you will have very good market for this book in European English speaking places.

Regarding George Harrison, I think you have sufficiently helped him. He has also rendered service to Krsna, undoubtedly, so gradually, surely he will improve in Krsna consciousness—there is no doubt about it. In my previous letter I inquired if George requires some copies of KRSNA for free distribution to his friends. In that case you can give him 50-100 copies as he desires.

1971 Correspondence

Letter to Randas Agrawal -- Surat 2 January, 1971:

This is the first time that we've got such experience. I am therefore handing over the check which is enclosed. Kindly see the Maharaja Bharatasingh and if he'll kindly pay us cash it will be very much appreciated. In realization of the cash, kindly deposit it in the Central Bank of India, Indore Cloth Market Branch, for mail transfer to the head office in favor of the International Society for Krishna Consciousness. Please let me know what action you have taken in this connection. You can write our Bombay address as given above. I am going to Bombay tomorrow.

Letter to Karandhara -- Calcutta 17 May, 1971:

The local GBC members and myself are considering a penguin size and style for KRSNA book, paper back edition in three parts completing the two whole volumes and selling at a cheap price of 75 cents per one part. Three parts will cost only $2.25. So what is your idea? According to their opinion, this cheap paper bound KRSNA book will have tremendous market in USA and Europe. Do you advise that such book shall be printed? On hearing from you I shall do the needful. But in my heart I want that KRSNA book in small or large form, should be distributed in every home who are English-speaking people.

Letter to Jadurani -- Bombay 8 June, 1971:

The floor is immediately washed and pots and trays of foodstuffs are placed in the room. And each time Jagannatha is offered prasadam, there is enough for one thousand men. Similarly he is offered 56 times in a day. And they don't purchase any ingredients from the market. They have got their own agricultural field and big management. Another temple in South India is called Tirupati where daily they collect Rs 100,000/-. The floor of Jagannatha temple is made of stone and the room is dark behind Lord Jagannatha. Generally in India the Deity room is very dark; no electricity and only two lamps.

Letter to Jadurani -- Los Angeles 9 July, 1971:

The tortoise incarnation, his head portion should be Visnu, as I have told you in my last letter. Kalki should be on the horse's back with sword in hand. It is not clear in the picture.

As I have already explained, endeavor means activity. Just like a man doing business. The place is the market place, etc., as I have already explained. The business dealing, that is the endeavor. So you can depict the whole scene or a suitable part, as the endeavor; Krishna appeared as Narayana and when requested, he became a baby. But the picture is all right; The position of the four symbols for all three purusa avataras is the same; All the planets within the stem, that is to be understood. But they are seedling planets and are coming out of the stem, all below the lotus flower, just as seedling universes come out from the body of Maha Visnu; You don't have to paint the subtle bodies.

Letter to Madhudvisa -- New York 28 July, 1971:

So when one is in Krishna Consciousness, he no more feels any bodily pains and pleasures. After all, we are not this body. But we should make progress steadily by following the rules and regulations, not making experiment. Just like Haridasa Takhur was beaten in 22 market places and he felt no pain. Prahlada was boiled in oil. So we have to take instruction from them, but not to imitate.

Letter to Acyutananda -- London 7 August, 1971:

Just like my Godbrothers have also constructed big big temples but did not appoint big contractors so far I know. If required I can send somebody expert in construction work to supervise the work there nicely. You are now acquainted with the local market. So I think that if we supervise the building construction work that will save great amount of money. You consider on these points and let me know your views by return mail.

Letter to Locana -- London 17 August, 1971:

Our Krishna Conscious children are not very much after toys and playthings. They are given from the very beginning beads and they are happy chanting in that way. So I don't advise you to do this since it will take up too much of your time. Anyway, do you think they would be saleable on the market? I don't think there would be demand on the general market for them.

Just this morning I received your charcoal portrait of Srila Bhaktivinode Thakura and it is done very expertly. This means you have got special talent for this. So you should go on painting pictures of the acaryas. There are so many centers that they can be sent to. I think ___ you will find more facility because there you can have your own room for painting whereas in N.Y. already it is so much congested. Painting requires some solitary place. Anyway, if you think that you will want the association of the N.Y. artists then I have no objection if you go.

Letter to Tamala Krsna -- London 20 August, 1971:

In his last letter Giriraja has informed me that he was sick but since then I have not heard from him. How is he? I am anxious to know. His health should be taken good care of. He is an important worker and a good soul.

So far the quality of paper, that depends on the Indian market. But so far our society is concerned, we are maintaining first class literature produced but if there is difficulty what can I say? But you can make a cheaper edition for the general people. That is all right.

Letter to Nayanabhirama -- London 22 August, 1971:

So certainly Krishna didn't like the idea that future dynasties would be able to identify having Krishna's blood. Krishna has no material blood; neither He is different from His body. The example is given that Malayan sandalwood is famous as grown in Malaya but the fact is that sandalwood can grow anywhere. Nowadays in Malaya there are only rubber trees but still in the market the sandalwood is known as Malayan sandalwood. Similarly a family may become famous for Krishna taking birth in that family but Krishna is independent and can appear anywhere and everywhere, where His devotees are.

Letter to Karandhara -- Nairobi 16 October, 1971:

I beg to acknowledge receipt of your telegram reading as follows: SUGGEST THAT WE PUBLISH SIMULTANEOUSLY ALONG WITH THE TEN THOUSAND MOROCCO BOUND GITAS TEN THOUSAND PAPERBACK EDITIONS FOR LOWER PRICE RANGE CONSUMER MARKET AND FIVE THOUSAND HARDCOVER GITAS FOR LIBRARIES LETTER TO FOLLOW.; I fully approve of this suggestion.

From Delhi Tamala Krishna has written that they want to get "Hare Krishna" and "Govindam" 45 rpm records impressed in Calcutta but the charge is exorbitant. So if you will kindly take immediately quotation from L.A. because there are many companies which imprint records, so we can print 10,000 copies. What will be the charges?

Letter to Rupanuga -- Bombay 30 December, 1971:

Brahmananda can not send money out of Africa, so there is no need of printing a special African edition. Instead a few copies may be sent to him and he can arrange to have them copied and printed there with the Book Fund money that is in Africa. Then he can adjust the size of the book according to the African book market. So I also agree that Krishna Book of 16 color prints plus 6x9 will be very nice.

It is a fact that householders should not live in the Temple together. Whether with child or without child, householders should not live together in the Temple. Otherwise, what will the Brahmacaris and Sannyasis think? So this should be discouraged. Bali Mardan is correct in this point.

1972 Correspondence

Letter to Bali-mardana -- Bombay 2 January, 1972:

Yes, I have very much appreciated the new covers to Easy Journey and Topmost Yoga. As much as possible go on reprinting all the books and distributing them profusely. Your idea for issuing a series of Transcendental Teachings is good. We want to flood the market with Krishna consciousness publications. Here in Bombay I have resumed my translating of Bhagavatam. Every day I am translating and Syamasundara is transcribing them from the dictaphone tapes. But the best place where I can do my translation work is in Los Angeles and New York. If in both places there is facility that as soon as I translate, the matter can be composed and if ISKCON PRESS can actually run efficiently so that they can print Bhagavatam chapter by chapter as it is composed, then this arrangement will be very favorable.

Letter to Unknown -- Unknown Place 15 April, 1972:

The Society plans to alter the present structures for use as classrooms, kitchens, a large lecture hall, dormitories, a dispensary and infirmary, a library and offices. One wing will be opened as a hotel especially for American students travelling or studying in India. The fair market price of this very adequate property is Rs. 2,500,000 complete. Rs. 250,000 has been paid by the society as "earnest money." America is the parent country of the Society. For this reason, ISKCON Bombay is appealing to the AID Program of the government of the United States of America to finance, in whole or part, by direct grant and/or long-term, low-interest loan, the Society's expansion scheme in Bombay as outlined above. We shall be glad, upon request, to furnish further details, including all relevant documents and extensive blueprints of the Usman property, and anything else you may require; our representatives are prepared, as well, to call on your Delhi office should you desire a personal interview.

Letter to Yadubara -- Los Angeles 21 May, 1972:

So for the time being, you may compile Srimati Vyasa's translation work into a small book and print locally. Gujarati is important language, so I do not think there is lack of market. Your idea for distributing our literatures in outside cities by sending altogether in one parcel to one person is very much appreciated. In this way all our members in one place may be advised to take delivery from him. Just like in Surat. Books may be sent to our Mr. Jariwalla and he can advise the others to take delivery from him. In this way we save postage and we do not risk that some mails may be lost or stolen. I shall look forward to seeing you and your good wife Visakha dasi in Bombay when I return there this autumn.

Letter to Bali-mardana -- Los Angeles June 12, 1972:

I am enclosing one article written by one man in Bombay, Mr. Vachista, who is highly impressed by our movement. If you publish this article, will that be a good proposal? At least I think in India there would be good market for such booklet, but I do not know what is the possibility of distributing this article in your country. You may advise me in this respect.

Letter to Tribhuvanatha -- Los Angeles 16 June, 1972:

Now organize the temple very nicely and request tourists to come in, and with many flowers you can decorate the whole hall with flowers and it will be very much attractive. You can make a sign-board that says "Guests are requested to offer a flower to the Deity". The flower market is nearby and any gentleman will bring flowers, and give them prasadam. A gorgeous temple means many flowers, beautiful decorations, and prasadam distribution. Some sort of kirtana must go on continuously. Further, chanting 16 rounds must be completed, that is our spiritual strength. And I am very much stressing nowadays that my students shall increase their reading of my books and try to understand them from different angles of vision. Each sloka can be seen from many, many angles of vision, so become practiced in seeing things like this.

1973 Correspondence

Letter to Tejiyas -- Bombay 2 January, 1973:

Your letter dated 21 September 1972 is in hand and I am especially glad to note that you have got that apartment in Bengali Market, Babar Road. Now you have got facility for spreading Krsna consciousness in Delhi, and I know that you are very sincere and serious preacher, therefore Krsna has given you to utilize on His behalf. You have mentioned one life member meeting and some queen is helping, but I do not understand what queen that is or what is that life member meeting. You may please inform me everything in connection with the Delhi business, I am always anxious to hear from you. I think that they have sent you books from Bombay so now you distribute them as profusely as possible and make also life members, as many as possible.

Letter to Bapi -- New Delhi 27 April, 1973:

You can purchase immediately one membership ticket for ISKCON. It costs only Rs. 1111/-, and on this ticket you can stay in any temple for as many days as you like. So you can secure a membership ticket from our membership office at the following address: ISKCON, 66 Babar Road, Bengali Market, New Delhi.

When you come to New York, I shall advise the Temple Commander to receive you. As you have been granted visa, you can secure a job. I think you can get it easily because you are qualified. I shall advise my disciples to help you, but this will have to be arranged when you come here.

1974 Correspondence

Letter to Giriraja -- Mayapur 19 October, 1974:

So we have paid Rs. 14,50,000/-; less Rs. 1,80,000/is Rs. 12,70,000/-. So we have paid Rs. 12,70,000/- for 6,000 sq. yards; which means we have paid approximately Rs. 200/- per sq. yard. At that time the rate was not more than Rs. 150/- per sq. yard; so we have paid more than the market price. This argument should be placed.

Regarding the road, if by sacrificing the wide road we have gotten the sanction of constructing according to the layout plan, then there is no harm.

Regarding construction, begin something. Begin little, little, so it can be understood that we have begun. At least one foot high walls should be built up on all buildings. That should be done.

Letter to Giriraja -- Mayapur 22 October, 1974:

The current rate of interest for an investment is 10%, so the value for this portion is Rs. 1,80,000/-. For the entire land we have paid Rs. 14,50,00/-; so the value for the undeveloped portion is Rs. 12,70,000/- (for 6,000 sq. yards) or Rs. 200/- per sq. yard. If they are calculating the value at Rs. 130/- per sq. yard, then we have paid more than the market value, not less.

Regarding the road, you must immediately install at the front of the road a permanent iron gate, like the one on the opposite property, with one dharwan or guard. This is very important and must be done immediately. No tenant will be allowed for any reason to park his car on any part of the road.

Letter to Kirtanananda -- Mayapur 25 October, 1974:

In India ghee is needed in our temples. I want to know if you can supply ghee by exporting it from USA. The quantity is 100 lbs. for Mayapur and 100 lbs. for Vrindaban per month. I am prepared to pay you for it in dollars at the fair market price.

Letter to Jagadisa -- Bombay 12 November, 1974:

If men are available, yes, you can open a center in Kansas City,; that will be nice. Regarding moving the older boys to New Orleans, that is to be decided by the GBC.

Regarding the lollipops, there is nothing wrong. It is something attractive I can understand, an introduction of friendship. What is the wrong? It is sugar, so it can be offered to the Deity. Just like here we can offer sweets purchased from the market place. It is stated in the sastras that if you pay something for it, it is purified even if there is some fault in it.

Regarding Chicago that you paid off Dollars 35,000.00 is wonderful. You are a good manager. As GBC please see that the temples are maintaining the standards, and I will be very much thankful.

Letter to Punjabe National Bank -- Bombay 19 November, 1974:

That a Current Account be opened with Punjab National

Bank, Bengali Market Branch, New Delhi.

2. That the name of the Current Account be INTERNATIONAL SOCIETY FOR KRISHNA CONSCIOUSNESS (ISKCON).

3. That the account will be be operated jointly by Sriman Tejiyas das Adhikary and Sriman Pralad Rakshaka das Brahmachary, whose signatures appear below.

1975 Correspondence

Letter to Gopala Krsna -- Los Angeles 21 June, 1975:

One thing I want is for the book sales to be organized there in India. There are many English books selling there on the market, and there are many English publishing houses. So why it cannot be organized? Even if our own men cannot do the selling, we can hire some agents to do it. Our books are very much appreciated in India, and the people will purchase. Even the clerks they can purchase the small books. We have so many small books. This kind of preaching work is very important. The people must be given some impression of our philosophy.

Letter to Mr. Morris Lapidus -- Denver 1 July, 1975:

I am in due receipt of your letter dated June 21, 1975. Actually we are not fond of having businesses. Although for spreading Krsna consciousness we can use millions of dollars, yet we do not like to employ many of our men at great endeavor in the competitive business world. In order to manufacture and market your own inventions it would be a great struggle and too much time and energy would have to be spent, as you have stated. It also requires great business expertise to succeed and not be cheated.

Letter to Gopala Krsna -- Berkeley 17 July, 1975:

Yes, you can print small books as much as possible. The paper sample you sent in your last letter is all right if it is acceptable for the Indian book market. If the sales will go on, even if the paper is inferior, then it is all right. S. Chand Co. they are able to sell 1 lakh of Rs. of our books per month. They can do this if it is organized properly. But, they should not get any commission on books we sell ourselves, nor will we sell our books at prices below that of the retail shops.

Letter to Satsvarupa -- Vrndavana 18 September, 1975:

I'm glad to hear that Miami has got their new property and temple. I understand they have many mango trees there. When is the mango season there in Florida? I am very fond of mangoes and when they are produced on our own property, then they become more palatable. It is a fact that if you purchase fruit in the market, it is not as palatable as if it comes from your own tree. Even Caitanya Mahaprabhu's devotees were very fond of mangoes. Caitanya Mahaprabhu, He immediately produced one mango tree at the house of Srinivasa and He was daily distributing mangoes.

Letter to Sri Krishna C. Batra -- Vrindaban 8 December, 1975:

The addresses of our India centers are listed as follows, ISKCON Bombay, Hare Krishna Land, Gandhi Gram Rd. Juhu 54. ISKCON Hyderabad, Hare Krishna Land, Nampally station Rd. Hyderabad. ISKCON Delhi, 19 Todar Mal Lane, Bengali Market, New Delhi. ISKCON Calcutta, 3 Albert Rd. Calcutta 17 (Near Hindi High School). ISKCON Mayapur, P.O. Sri Mayapur Dham, Mayapur District Nadia, West Bengal.

1976 Correspondence

Letter to Tejiyas -- Mayapur 16 March, 1976:

I am enclosing one copy of a letter to the Punjab National Bank, Bengali Market, New Delhi. Kindly attend to this immediately. We can discuss further when I come to Delhi on the 24th March.

Letter to Yasomatisuta -- Honolulu 15 May, 1976:

It is a great triumph and is very well done. Some how or another now push it amongst the Chinese. Don't worry about money for printing books. If you require money, it will be supplied; and I am informing Gurukrpa Maharaja and Tamala Krsna Maharaja in this connection. You simply have to find out the market and push these books amongst the Chinese.

Do not be concerned that there may be some difficulty in preaching to the Chinese. Krsna has designated you to raise them to the higher level. Caitanya Mahaprabhu's mission is to raise the degraded to the higher platform. So Krsna has sent you amongst the Chinese people to save them . . . so don't be disheartened and go on with the work, you'll get strength. Whatever financial help you require, I shall see that it is provided.

Page Title:Market (Letters)
Compiler:Visnu Murti, RupaManjari
Created:29 of Mar, 2012
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=0, Con=0, Let=50
No. of Quotes:50