Mad after... (Books)

Expressions researched:
"mad after"

BG Chapters 1 - 6

BG 4.12, Purport:

The intelligent person is in Kṛṣṇa consciousness, and he has no need to worship the paltry demigods for some immediate, temporary benefit. The demigods of this material world, as well as their worshipers, will vanish with the annihilation of this material world. The boons of the demigods are material and temporary. Both the material worlds and their inhabitants, including the demigods and their worshipers, are bubbles in the cosmic ocean. In this world, however, human society is mad after temporary things such as the material opulence of possessing land, family and enjoyable paraphernalia. To achieve such temporary things, people worship the demigods or powerful men in human society. If a man gets some ministership in the government by worshiping a political leader, he considers that he has achieved a great boon. All of them are therefore kowtowing to the so-called leaders or "big guns" in order to achieve temporary boons, and they indeed achieve such things. Such foolish men are not interested in Kṛṣṇa consciousness for the permanent solution to the hardships of material existence. They are all after sense enjoyment, and to get a little facility for sense enjoyment they are attracted to worship empowered living entities known as demigods. This verse indicates that people are rarely interested in Kṛṣṇa consciousness. They are mostly interested in material enjoyment, and therefore they worship some powerful living entity.

BG 5.2, Purport:

"People are mad after sense gratification, and they do not know that this present body, which is full of miseries, is a result of one's fruitive activities in the past. Although this body is temporary, it is always giving one trouble in many ways. Therefore, to act for sense gratification is not good. One is considered to be a failure in life as long as he makes no inquiry about his real identity. As long as he does not know his real identity, he has to work for fruitive results for sense gratification, and as long as one is engrossed in the consciousness of sense gratification one has to transmigrate from one body to another. Although the mind may be engrossed in fruitive activities and influenced by ignorance, one must develop a love for devotional service to Vāsudeva. Only then can one have the opportunity to get out of the bondage of material existence."

SB Preface and Introduction

SB Introduction:

"In this age of Kali there is no other religion but the glorification of the Lord by utterance of His holy name, and that is the injunction of all the revealed scriptures. And My spiritual master has taught Me one śloka (from the Bṛhan-nāradīya Purāṇa):

harer nāma harer nāma harer nāmaiva kevalam kalau nāsty eva nāsty eva nāsty eva gatir anyathā. (CC Adi 17.21)

"So on the order of My spiritual master, I chant the holy name of Hari, and I am now mad after this holy name. Whenever I utter the holy name I forget Myself completely, and sometimes I laugh, cry and dance like a madman. I thought that I had actually gone mad by this process of chanting, and therefore I asked My spiritual master about it. He informed Me that this was the real effect of chanting the holy name, which produces a transcendental emotion that is a rare manifestation. It is the sign of love of God, which is the ultimate end of life. Love of God is transcendental to liberation (mukti), and thus it is called the fifth stage of spiritual realization, above the stage of liberation. By chanting the holy name of Kṛṣṇa one attains the stage of love of God, and it was good that fortunately I was favored with the blessing."

SB Canto 1

SB 1.2.27, Purport:

There is no need to worship demigods of whatsoever category if one is serious about going back to Godhead. In the Bhagavad-gītā (7.20, 23) it is clearly said that those who are mad after material enjoyment approach the different demigods for temporary benefits, which are meant for men with a poor fund of knowledge. We should never desire to increase the depth of material enjoyment. Material enjoyment should be accepted only up to the point of the bare necessities of life and not more or less than that. To accept more material enjoyment means to bind oneself more and more to the miseries of material existence. More wealth, more women and false aristocracy are some of the demands of the materially disposed man because he has no information of the benefit derived from Viṣṇu worship. By Viṣṇu worship one can derive benefit in this life as well as in life after death. Forgetting these principles, foolish people who are after more wealth, more wives and more children worship various demigods. The aim of life is to end the miseries of life and not to increase them.

SB 1.8.26, Purport:

Being materially advanced means taking birth in an aristocratic family and possessing great wealth, an education and attractive personal beauty. All materialistic men are mad after possessing all these material opulences, and this is known as the advancement of material civilization. But the result is that by possessing all these material assets one becomes artificially puffed up, intoxicated by such temporary possessions. Consequently, such materially puffed up persons are incapable of uttering the holy name of the Lord by addressing Him feelingly, "O Govinda, O Kṛṣṇa." It is said in the śāstras that by once uttering the holy name of the Lord, the sinner gets rid of a quantity of sins that he is unable to commit. Such is the power of uttering the holy name of the Lord. There is not the least exaggeration in this statement.

SB 1.10.13, Purport:

Kṛṣṇa is naturally attractive for all living beings because He is the chief eternal amongst all eternals. He alone is the maintainer of the many eternals. This is stated in the Kaṭha Upaniṣad, and thus one can obtain permanent peace and prosperity by revival of one's eternal relation with Him, now forgotten under the spell of māyā, the illusory energy of the Lord. Once this relation is slightly revived, the conditioned soul at once becomes freed from the illusion of material energy and becomes mad after the association of the Lord. This association is made possible not only by personal contact with the Lord, but also by association with His name, fame, form and quality. Śrīmad-Bhāgavatam trains the conditioned soul to this stage of perfection by submissive hearing from the pure devotee.

SB 1.10.22, Purport:

Actually the spiritual spark living entities have no material names or forms. But in order to fulfill their desire to lord it over the material energy of material forms and names, they are given a chance for such false enjoyment, and at the same time they are given a chance to understand the real position through the revealed scriptures. The foolish and forgetful living being is always busy with false forms and false names. Modern nationalism is the culmination of such false names and false forms. Men are mad after false name and form. The form of body obtained under certain conditions is taken up as factual, and the name also taken bewilders the conditioned soul into misusing the energy in the name of so many "isms." The scriptures, however, supply the clue for understanding the real position, but men are reluctant to take lessons from the scriptures created by the Lord for different places and times. For example, the Bhagavad-gītā is the guiding principle for every human being, but by the spell of material energy they do not take care to carry out the programs of life in terms of the Bhagavad-gītā. Śrīmad-Bhāgavatam is the post-graduate study of knowledge for one who has thoroughly understood the principles of the Bhagavad-gītā. Unfortunately people have no taste for them, and therefore they are under the clutches of māyā for repetition of birth and death.

SB 1.11.36, Purport:

Those who are, therefore, on the path of salvation for going back home back to Godhead, are especially advised by all scriptural instruction to become free from such paraphernalia of material attraction. And that is possible only by the association of the devotees of the Lord, who are called the mahātmās. Cupid throws his arrow upon the living beings to make them mad after the opposite sex, whether the party is actually beautiful or not. Cupid's provocations are going on, even among beastly societies who are all ugly-looking in the estimation of the civilized nations. Thus Cupid's influence is exerted even amongst the ugliest forms, and what to speak of the most perfect beauties. Lord Śiva, who is considered to be most tolerant, was also struck by Cupid's arrow because he also became mad after the Mohinī incarnation of the Lord and acknowledged himself to be defeated. Cupid, however, was himself captivated by the grave and exciting dealings of the goddesses of fortune, and he voluntarily gave up his bow and arrow in a spirit of frustration. Such was the beauty and attraction of the queens of Lord Kṛṣṇa.

SB Canto 2

SB 2.2.12, Purport:

The conditioned soul is encircled by such products, as well as products of sex desire, and therefore bhakti-yoga leads to gradual evaporation of the sex desire, which is summarized in three headings, namely profit, adoration and distinction. All conditioned souls are mad after these different forms of sex desire, and one shall see for himself how much he has been freed from such material hankerings based primarily on the sex desire. As a person feels his hunger satisfied after eating each morsel of foodstuff, he must similarly be able to see the degree to which he has been freed from sex desire. The sex desire is diminished along with its various forms by the process of bhakti-yoga because bhakti-yoga automatically, by the grace of the Lord, effectively results in knowledge and renunciation, even if the devotee is not materially very well educated. Knowledge means knowing things as they are, and if by deliberation it is found that there are things which are at all unnecessary, naturally the person who has acquired knowledge leaves aside such unwanted things. When the conditioned soul finds by culture of knowledge that material necessities are unwanted things, he becomes detached from such unwanted things. This stage of knowledge is called vairāgya, or detachment from unwanted things.

SB Canto 3

SB 3.2.17, Purport:

It appears that Lord Kṛṣṇa and Baladeva were both very greatly afraid of Kaṁsa, and therefore They had to hide Themselves. But if Lord Kṛṣṇa and Baladeva are the Supreme Personality of Godhead, how was it possible that They were afraid of Kaṁsa? Is there any contradiction in such statements? Vasudeva, due to his great appreciation for Kṛṣṇa, wanted to give Him protection. He never thought that Kṛṣṇa was the Supreme Lord and could protect Himself; he thought of Kṛṣṇa as his son. Because Vasudeva was a great devotee of the Lord, he did not like to think that Kṛṣṇa might be killed like his other children. Morally, Vasudeva was bound to deliver Kṛṣṇa to the hands of Kaṁsa because he had promised to turn over all his children. But out of his great love for Kṛṣṇa he broke his promise, and the Lord was very pleased with Vasudeva for his transcendental mentality. He did not want to disturb the intense affection of Vasudeva, and thus He agreed to be carried by His father to the house of Nanda and Yaśodā. And just to test the intense love of Vasudeva, Lord Kṛṣṇa fell down in the waters of the Yamunā while His father was crossing the river. Vasudeva became mad after his child as he tried to recover Him in the midst of the rising river.

SB 3.15.25, Purport:

Brahmājī confirms herewith that only persons who have developed the desirable qualities can enter into the kingdom of God. In the Caitanya-caritāmṛta, the devotee's desirable qualities are described to be twenty-six in number. They are stated as follows: He is very kind; he does not quarrel with anyone; he accepts Kṛṣṇa consciousness as the highest goal of life; he is equal to everyone; no one can find fault in his character; he is magnanimous, mild and always clean, internally and externally; he does not profess to possess anything in this material world; he is a benefactor to all living entities; he is peaceful and is a soul completely surrendered to Kṛṣṇa; he has no material desire to fulfill; he is meek and humble, always steady, and has conquered the sensual activities; he does not eat more than required to maintain body and soul together; he is never mad after material identity; he is respectful to all others and does not demand respect for himself; he is very grave, very compassionate and very friendly; he is poetic; he is expert in all activities, and he is silent in nonsense. Similarly, in Śrīmad-Bhāgavatam, Third Canto, Twenty-fifth Chapter, verse 21, the qualifications of a saintly person are mentioned. It is said there that a saintly person eligible to enter into the kingdom of God is very tolerant and very kind to all living entities. He is not partial; he is kind both to human beings and to animals.

SB 3.15.42, Purport:

The beauty of the Lord was so enchanting that it could not be sufficiently described. The goddess of fortune is supposed to be the most beautiful sight within the spiritual and material creations of the Lord; she has a sense of being the most beautiful, yet her beauty was defeated when the Lord appeared. In other words, the beauty of the goddess of fortune is secondary in the presence of the Lord. In the words of Vaiṣṇava poets, it is said that the Lord's beauty is so enchanting that it defeats hundreds of thousands of Cupids. He is therefore called Madana-mohana. It is also described that the Lord sometimes becomes mad after the beauty of Rādhārāṇī. Poets describe that under those circumstances, although Lord Kṛṣṇa is Madana-mohana, He becomes Madana-dāha, or enchanted by the beauty of Rādhārāṇī. Actually the Lord's beauty is superexcellent, surpassing even the beauty of Lakṣmī in Vaikuṇṭha. The devotees of the Lord in the Vaikuṇṭha planets want to see the Lord as the most beautiful, but the devotees in Gokula or Kṛṣṇaloka want to see Rādhārāṇī as more beautiful than Kṛṣṇa. The adjustment is that the Lord, being bhakta-vatsala, or one who wants to please His devotees, assumes such features so that devotees like Lord Brahmā, Lord Śiva and other demigods may be pleased. Here also, for the devotee-sages, the Kumāras, the Lord appeared in His most beautiful feature, and they continued to see Him without satiation and wanted to continue seeing Him more and more.

SB 3.20.18, Purport:

This andha-tāmisra ignorance is due to tamas. The condition of not knowing anything about the spirit soul is called tamas. This material world is also generally called tamas because ninety-nine percent of its living entities are ignorant of their identity as soul. Almost everyone is thinking that he is this body; he has no information of the spirit soul. Guided by this misconception, one always thinks, "This is my body, and anything in relationship with this body is mine." For such misguided living entities, sex life is the background of material existence. Actually, the conditioned souls, in ignorance in this material world, are simply guided by sex life, and as soon as they get the opportunity for sex life, they become attached to so-called home, motherland, children, wealth and opulence. As these attachments increase, moha, or the illusion of the bodily concept of life, also increases. Thus the idea that "I am this body, and everything belonging to this body is mine" also increases, and as the whole world is put into moha, sectarian societies, families and nationalities are created, and they fight with one another. Mahā-moha means to be mad after material enjoyment. Especially in this age of Kali, everyone is overwhelmed by the madness to accumulate paraphernalia for material enjoyment.

SB Canto 4

SB 4.24.66, Translation:

My dear Lord, all living entities within this material world are mad after planning for things, and they are always busy with a desire to do this or that. This is due to uncontrollable greed. The greed for material enjoyment is always existing in the living entity, but Your Lordship is always alert, and in due course of time You strike him, just as a snake seizes a mouse and very easily swallows him.

SB 4.27.29, Purport:

Those without knowledge of the spirit soul are mad after materialistic activities, and they perform all kinds of sinful activities simply for sense gratification. According to Ṛṣabhadeva, such activities are inauspicious because they force one to accept an abominable body in the next life. Everyone can experience that although we try to keep the body in a comfortable position, it is always giving pain and is subjected to the threefold miseries. Otherwise, why are there so many hospitals, welfare boards and insurance establishments? Actually, in this world there is no happiness. People are simply engaged trying to counteract unhappiness. Foolish people accept unhappiness as happiness; therefore the King of the Yavanas decided to attack such foolish people imperceptibly by old age, disease, and ultimately death. Of course, after death there must be birth; therefore Yavana-rāja thought it wise to kill all the karmīs through the agency of Kālakanyā and thus try to make them aware that materialistic advancement is not actually advancement. Every living entity is a spiritual being, and consequently without spiritual advancement the human form of life is ruined.

SB 4.29.5, Purport:

Real intelligence means linking with the Supreme Personality of Godhead. When this is done, the Supreme Personality of Godhead from within gives one the real intelligence by which one can return home, back to Godhead. Intelligence in the material world is described in this verse as pramadā because in material existence the living entity falsely claims things to be his. He thinks, "I am the monarch of all I survey." This is ignorance. Actually, nothing belongs to him. Even the body and the senses do not belong to him, for they are given to him by the grace of the Lord to satisfy his different propensities through the material energy. Nothing actually belongs to the living entity, but he becomes mad after everything, claiming, "This is mine. This is mine. This is mine." Janasya moho 'yam ahaṁ mameti (SB 5.5.8). This is called illusion. Nothing belongs to the living entity, but he claims that everything belongs to him. Lord Caitanya Mahāprabhu recommends that this false intelligence be purified (ceto-darpaṇa-mārjanam (CC Antya 20.12)).

SB Canto 5

SB 5.2.13, Purport:

The devotees of Lord Viṣṇu are also His expansions. They are called vibhinnāṁśa. Lord Viṣṇu is offered all kinds of sacrificial ingredients, and because devotees always eat prasāda, the remnants of His food, the scent of sacrificial ingredients emanates not only from Viṣṇu but also from the devotees who eat the remnants of His food or the food of His devotees. Āgnīdhra considered Pūrvacitti an expansion of Lord Viṣṇu because of the pleasing scent of her body. Aside from that, because of her jeweled earrings, shaped like sharks, because of her scattered hair, resembling bumblebees mad after the scent of her body, and because of the white rows of her teeth, which resembled swans, Āgnīdhra compared Pūrvacitti's face to a beautiful lake decorated with lotus flowers, fish, swans and bumblebees.

SB 5.5.4, Translation:

When a person considers sense gratification the aim of life, he certainly becomes mad after materialistic living and engages in all kinds of sinful activity. He does not know that due to his past misdeeds he has already received a body which, although temporary, is the cause of his misery. Actually the living entity should not have taken on a material body, but he has been awarded the material body for sense gratification. Therefore I think it not befitting an intelligent man to involve himself again in the activities of sense gratification by which he perpetually gets material bodies one after another.

SB Canto 6

SB 6.1.49, Purport:

A man engages in sinful activities because he does not know what he did in his past life to get his present materially conditioned body, which is subjected to the threefold miseries. As stated by Ṛṣabhadeva in Śrīmad-Bhāgavatam (5.5.4), nūnaṁ pramattaḥ kurute vikarma: a human being who is mad after sense gratification does not hesitate to act sinfully. Yad indriya-prītaya āpṛṇoti: he performs sinful actions simply for sense gratification. Na sādhu manye: this is not good. Yata ātmano 'yam asann api kleśada āsa dehaḥ: because of such sinful actions, one receives another body in which to suffer as he is suffering in his present body because of his past sinful activities.

SB Canto 8

SB 8.19.21, Purport:

"When a person considers sense gratification the aim of life, he certainly becomes mad after materialistic living and engages in all kinds of sinful activity. He does not know that due to his past misdeeds he has already received a body which, although temporary, is the cause of his misery. Actually the living entity should not have taken on a material body, but he has been awarded the material body for sense gratification. Therefore I think it not befitting an intelligent man to involve himself again in the activities of sense gratification, by which he perpetually gets material bodies one after another." (SB 5.5.4)

SB Canto 9

SB 9.4.44, Purport:

Śrīla Viśvanātha Cakravartī Ṭhākura has diverted the entire meaning of this verse as spoken by Durvāsā Muni. Durvāsā Muni used the word nṛ-śaṁsasya to indicate that the King was cruel, but Viśvanātha Cakravartī Ṭhākura interprets it to mean that the King's character was glorified by all the local people. He says that the word nṛ means "by all the local people" and that śaṁsasya means "of he (Ambarīṣa) whose character was glorified." Similarly, one who is very rich becomes mad because of his wealth and is therefore called śriyā-unmattasya, but Śrīla Viśvanātha Cakravartī Ṭhākura interprets these words to mean that although Mahārāja Ambarīṣa was such an opulent king, he was not mad after money, for he had already surpassed the madness of material opulence. Similarly, the word īśa-māninaḥ is interpreted to mean that he was so respectful to the Supreme Personality of Godhead that he did not transgress the laws for observing Ekādaśī-pāraṇa, despite the thinking of Durvāsā Muni, for he only took water. In this way, Śrīla Viśvanātha Cakravartī Ṭhākura has supported Ambarīṣa Mahārāja and all his activities.

SB Canto 10.1 to 10.13

SB 10.10.40, Translation:

The Supreme Personality of Godhead said: The great saint Nārada Muni is very merciful. By his curse, he showed the greatest favor to both of you, who were mad after material opulence and who had thus become blind. Although you fell from the higher planet Svargaloka and became trees, you were most favored by him. I knew of all these incidents from the very beginning.

CC Adi-lila

CC Adi 4.68, Purport:

The product of the hlādinī-śakti is love of Godhead, which has two divisions—namely, pure love of Godhead and adulterated love of Godhead. Only when the hlādinī-śakti emanates from Śrī Kṛṣṇa and is bestowed upon the living being to attract Him does the living being become a pure lover of God. But when the same hlādinī-śakti is adulterated by the external, material energy and emanates from the living being, it does not attract Kṛṣṇa; on the contrary, the living being becomes attracted by the glamor of the material energy. At that time instead of becoming mad with love of Godhead, the living being becomes mad after material sense enjoyment, and because of his association with the qualitative modes of material nature, he is captivated by its interactions of distressful, unhappy feelings.

CC Adi 9.42, Purport:

Modern educators do not know the aim of human life; they are simply concerned with how to develop the economic condition of their countries or of human society. This is also necessary; the Vedic civilization considers all aspects of human life, including dharma (religion), artha (economic development), kāma (sense gratification) and mokṣa (liberation). But humanity's first concern should be religion. To be religious, one must abide by the orders of God, but unfortunately people in this age have rejected religion, and they are busy in economic development. Therefore they will adopt any means to get money. For economic development one does not need to get money by hook or by crook; one needs only sufficient money to maintain his body and soul. However, because modern economic development is going on with no religious background, people have become lusty, greedy and mad after money. They are simply developing the qualities of rajas (passion) and tamas (ignorance), neglecting the other quality of nature, sattva (goodness), and the brahminical qualifications. Therefore the entire society is in chaos.

CC Adi 9.48, Purport:

Here the wonderful fruit of love of Godhead distributed by Lord Caitanya Mahāprabhu is described. We have practical experience that anyone who accepts this fruit and sincerely tastes it immediately becomes mad after it and gives up all his bad habits, being intoxicated by Caitanya Mahāprabhu's gift, the Hare Kṛṣṇa mahā-mantra. The statements of Śrī Caitanya-caritāmṛta are so practical that anyone can test them. As far as we are concerned, we are most confident of the success of the distribution of the great fruit of love of Godhead through the medium of chanting the mahā-mantra—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare.

CC Adi 10.88, Translation:

The fruits of love of Godhead which fructified on these two branches were distributed in abundance. Tasting these fruits, everyone became mad after them.

CC Antya-lila

CC Antya 6.327, Translation:

"Although I am a fallen soul, the lowest of men, Śrī Caitanya Mahāprabhu delivered me from the blazing forest fire of great material opulence by His mercy. He handed me over in great pleasure to Svarūpa Dāmodara, His personal associate. The Lord also gave me the garland of small conchshells that He wore on His chest and a stone from Govardhana Hill, although they were very dear to Him. That same Lord Śrī Caitanya Mahāprabhu awakens within my heart and makes me mad after Him."

CC Antya 9.88, Translation:

“"Because he is mad after sense gratification," the Lord said, "he acts as a government servant but spends the government"s revenue for various sinful activities."

CC Antya 19.108, Purport:

“O ocean, you have no opportunity to sleep quietly at night. Instead, you are always awake and crying. You have received this benediction, and your heart is broken just like ours. Mukunda's business with us is simply to smear our marks of kuṅkuma. O ocean, you suffer as much as we.”

tvaṁ yakṣmaṇā balavatāsi gṛhīta indo

kṣīṇas tamo na nija-dīdhitibhiḥ kṣiṇoṣi

kaccin mukunda-gaditāni yathā vayaṁ tvaṁ

vismṛtya bhoḥ sthagita-gīr upalakṣyase naḥ

"O moon, you appear to be suffering from a severe fever, perhaps tuberculosis. Indeed, your effulgence does not have the strength to destroy the darkness. Have you become mad after hearing the songs of Kṛṣṇa? Is that why you are silent? Seeing your suffering, we feel that you are one of us."

Teachings of Lord Caitanya

Teachings of Lord Caitanya, Chapter 18:

Lord Caitanya informed Prakāśānanda Sarasvatī that when His spiritual master understood Him, he said, "It is the transcendental nature of the holy names of Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare to transport a man into spiritual madness. Anyone who sincerely chants this holy name very soon attains elevation to the platform of love of God and becomes mad after God. This madness arising from love of God is the first perfectional stage for a human being."

Nectar of Devotion

Nectar of Devotion 41:

Sometimes Śrīdāmā used to address Kṛṣṇa, "Oh, You are so cruel that You left us alone on the bank of the Yamunā, and we were all mad from not seeing You there! Now it is our great fortune that we are able to see You here. If You want to pacify us, You must embrace each one of us with Your arms. But believe me, my dear friend, a moment's absence from You creates great havoc, not only for us but for the cows also. Everything becomes disarranged, and we become mad after You."

Nectar of Devotion 43:

In Śrīmad-Bhāgavatam, Tenth Canto, Thirteenth Chapter, verse 33, Śukadeva Gosvāmī tells King Parīkṣit, "My dear King, as soon as the elderly gopīs saw their sons coming, there was an inexpressible sign of parental love, and all of them became absorbed in affection. At first they were planning to chastise their sons for stealing butter, but as soon as the sons came before their eyes, they lost all of their angry attitudes and became overwhelmed with affection. They began to embrace their sons and smell their heads. While doing this, they became almost mad after their children." In their childhood pastimes, all these cowherd boys joined with Kṛṣṇa in stealing butter. But rather than become angry, mother Yaśodā became wet from the milk flowing out of her breasts. Out of her affection for Kṛṣṇa, she began to smell His head repeatedly.

Easy Journey to Other Planets

Easy Journey to Other Planets 1:

Materialistic-minded men, who have no information of the kingdom of God, are always mad after material acquisition of wealth, fame and adoration. Such men are interested in the progressive weal of their particular family unit for their own self-satisfaction and so are also interested in the progress of social and national welfare. These men attain their desired objects by material activities. They are mechanically engaged in the ritualistic discharge of prescribed duties and are consequently inclined to satisfy the Pitās, or bygone forefathers, and controlling demigods by performance of sacrifices as prescribed by the revealed scriptures. Addicted to such acts of sacrifices and ceremonial observances, such souls enter into the moon after death. When one is thus promoted to the moon, he receives the capacity to enjoy the drinking of soma-rasa, a celestial beverage. The moon is a place where the demigod Candra is the predominating deity. The atmosphere and amenities of life there are far more comfortable and advantageous than those here on earth. After reaching the moon, if a soul does not utilize the opportunity for promotion to better planets, he is degraded and forced to return to earth or a similar planet. However, materialistic persons, although they may attain to the topmost planetary system, are certainly annihilated at the time of the cosmic manifestation's dissolution.

Krsna, The Supreme Personality of Godhead

Krsna Book 30:

When Kṛṣṇa suddenly disappeared from the company of the gopīs, they searched for Him everywhere. After not finding Him anywhere, they became afraid and almost mad after Him. They were simply thinking of the pastimes of Kṛṣṇa in great love and affection. Being absorbed in thought of Him, they experienced loss of memory, and with dampened eyes they began to see the very pastimes of Kṛṣṇa—His beautiful talks with them, His embracing, kissing and other activities. Being so attracted to Kṛṣṇa, they imitated His dancing, His walking and His smiling, as if they themselves were Kṛṣṇa. Due to Kṛṣṇa's absence, they all became crazy; each one of them told the others that she was Kṛṣṇa Himself. Soon they all assembled together and chanted Kṛṣṇa's name very loudly as they moved from one part of the forest to another, searching for Him.

Krsna Book 34:

After this incident, on a very pleasant night Kṛṣṇa and His elder brother, Balarāma, who are inconceivably powerful, went into the forest of Vṛndāvana. They were accompanied by the damsels of Vrajabhūmi, and They began to enjoy their company. The young damsels of Vraja were very nicely dressed and anointed with pulp of sandalwood and decorated with flowers. The moon was shining in the sky, surrounded by glittering stars. The breeze was blowing, bearing the aroma of mallikā flowers, and the bumblebees were mad after the aroma. Taking advantage of the pleasing atmosphere, Kṛṣṇa and Balarāma began to sing very melodiously. The damsels became so absorbed in Their rhythmical song that they almost forgot themselves; their hair loosened, their clothes slackened, and their garlands began to fall to the ground.

Krsna Book 35:

When Kṛṣṇa walked on the bank of the Yamunā, He was seen nicely decorated with tilaka on His face. He was garlanded with different kinds of forest flowers, and His body was smeared with the pulp of sandalwood and tulasī leaves. The bumblebees became mad after the fragrance and sweetness of the atmosphere. Being pleased by the humming sound of the bees, Kṛṣṇa would play His flute, and together the sounds became so sweet to hear that aquatic birds like cranes, swans and ducks were charmed. Instead of swimming or flying, they became stunned. They closed their eyes and entered a trance of meditation in worship of Kṛṣṇa.

Krsna Book 60:

Rukmiṇī was the daughter of King Bhīṣmaka, a powerful king. Thus Kṛṣṇa did not address her as Rukmiṇī; He addressed her this time as the princess. “My dear princess, it is very surprising. Many great personalities in the royal order wanted to marry you. Although not all of them were kings, all possessed the opulence and riches of the kingly order; they were well behaved, learned, famous among kings, beautiful in their bodily features and personal qualifications, liberal, very powerful in strength and advanced in every respect. They were not unfit in any way, and over and above that, your father and your brother had no objection to such a marriage. On the contrary, they gave their word of honor that you would be married with Śiśupāla. Indeed, the marriage was sanctioned by both your parents. Śiśupāla was a great king and was so lusty and mad after your beauty that if he had married you I think he would always have remained with you just like your faithful servant.

Krsna Book 65:

Then another gopī began to speak. "My dear friend," she said, "Kṛṣṇa is very clever in using words. No one can compete with Him in that art. He can manufacture such colorful words and talk so sweetly that the heart of any woman would be misled. Besides that, He has perfected the art of smiling very attractively, and by seeing His smile women become mad after Him and give themselves to Him without hesitation."

Krsna Book 81:

The brāhmaṇa thought, "It is most pleasurable to see Lord Kṛṣṇa, who is most devoted to the brāhmaṇas. How great a lover He is of the brahminical culture! He is the Supreme Brahman Himself, yet He reciprocates with the brāhmaṇas. He also respects the brāhmaṇas so much that He embraced to His chest such a poor brāhmaṇa as me, although He never embraces anyone to His chest except the goddess of fortune. How can there be any comparison between me, a poor, sinful brāhmaṇa, and the Supreme Lord Kṛṣṇa, who is the only shelter of the goddess of fortune? And yet, considering me a brāhmaṇa, with heartfelt pleasure He embraced me in His two transcendental arms. Lord Kṛṣṇa was so kind to me that He allowed me to sit on the same bedstead where the goddess of fortune lies down. He considered me His real brother. How can I appreciate my obligation to Him? When I was tired, Śrīmatī Rukmiṇīdevī, the goddess of fortune, began to fan me, holding the cāmara whisk in her own hand. She never considered her exalted position as the first queen of Lord Kṛṣṇa. I was rendered service by the Supreme Personality of Godhead because of His high regard for the brāhmaṇas, and by massaging my legs and feeding me with His own hand, He practically worshiped me! Aspiring for elevation to the heavenly planets, liberation, all kinds of material opulence, or perfection in the powers of mystic yoga, everyone throughout the universe worships the lotus feet of Lord Kṛṣṇa. Yet the Lord was so kind to me that He did not give me even a farthing, knowing very well that I am a poverty-stricken man who, if I got some money, might become puffed up and mad after material opulence and so forget Him."

Krsna Book 90:

One queen addressed a swan as follows: “My dear swan, please come here, come here. You are welcome. Please sit down and take some milk. My dear swan, can you tell me if you have any message from Śyāmasundara? I take you to be a messenger from Him. If you have any such news, please tell me. Our Śyāmasundara is always very independent. He never comes under the control of anyone. We have all failed to control Him, and therefore we ask you, Is He keeping Himself well? I may inform you that Śyāmasundara is very fickle. His friendship is always temporary; it breaks even by slight agitation. But would you kindly explain why He is so unkind to me? Formerly He said that I alone am His dearmost wife. Does He remember this assurance? Anyway, you are welcome. Please sit down. But I cannot accept your entreaty to go to Śyāmasundara. When He does not care for me, why should I be mad after Him? I am very sorry to let you know that you have become the messenger of a poor-hearted soul. You are asking me to go to Him, but I am not going. What is that? You talk of His coming to me? Does He desire to come here to fulfill my long expectation for Him? All right. You may bring Him here. But don’t bring with Him His most beloved goddess of fortune. Do you think that He cannot be separated from the goddess of fortune even for a moment? Could He not come here alone, without Lakṣmī? His behavior is very displeasing. Does it mean that without Lakṣmī, Śyāmasundara cannot be happy? Can’t He be happy with any other wife? Does it mean that the goddess of fortune has the ocean of love for Him and none of us can compare to her?”

Message of Godhead

Message of Godhead 1:

Today, the whole world is mad after the culture of knowledge in relation to temporary arrangements for the gross material body and the subtle material mind. But more important than the body and mind is the spirit, which has been set aside without any proper culture of knowledge. As a result, the darkness of nescience has overshadowed the world and has brought about great unrest, disturbance, and distress. How long can one enjoy external happiness? It is like soaping the outer garments without putting any nourishment into the stomach.

Mukunda-mala-stotra (mantras 1 to 6 only)

Mukunda-mala-stotra mantra 3, Purport:

The material nature is not at all beautiful, for it is an "imitation peacock." The real peacock is a different thing, and one must have the sense to understand this. Those who are mad after capturing and enjoying the imitation peacock, as well as those who have a pessimistic view of the imitation peacock but lack any positive information of the real peacock—both are illusioned by the modes of material nature. Those who are after the imitation peacock are the fruitive workers, and those who simply condemn the imitation peacock but are ignorant of the real peacock are the empiric philosophers. Disgusted with the mirage of happiness in the material desert, they seek to merge into voidness.