My mission is in the line of Lord Caitanya, Who is Personified
Love of Godhead, and Who advented Himself 482 years ago in India, and preached God consciousness all over the country. His mission is to revive God consciousness all over the world, on the basis of Srimad-Bhagavatam (Science of God). The principle of Srimad-Bhagavatam is that any religious faith which helps a man to develop
Love of God, without any motive, and without being hampered by any material condition, is transcendental religion. And the best process or the easiest process, in this age especially, is to chant the Holy name of God. From this definition of religion as we find in the Srimad-Bhagavatam, the criterion test of religion is how it helps people to develop his dormant
Love of God, which is not artificially invoked, but it is aroused from within by bona fide association of devotees and hearing about God.
The human form of life is specially meant for this purpose, namely, to invoke the dormant Love of God, because better development of consciousness is found in the human body. Animal propensities for sense gratification equally found both in man and animals. But the special significance of human life is to achieve Love of God as the prime perfection of life. Unfortunately, at the present moment people are more concerned about the principle of sense gratification, or the animal part of human life, and they are gradually declining in God consciousness.