Krsna consciousness is so nice

Expressions researched:
"Krsna consciousness awakens, it is so nice" |"Krsna consciousness business is so nice" |"Krsna consciousness is so nice" |"Krsna consciousness movement is so important and nice" |"Krsna consciousness movement is so nice" |"Krsna consciousness movement, however, is so nice" |"Krsna consciousness movement, sankirtana movement, is so nice" |"Krsna consciousness, service of Krsna, is so nice" |"Krsna consciousness. It is so simple and so nice" |"Krsna consciousness. So it is so nice"

CC Preface and Introduction

CC Introduction:

In material consciousness we are trying to love that which is not at all lovable. We give our love to cats and dogs, running the risk that at the time of death we may think of them and consequently take birth in a family of cats or dogs. Our consciousness at the time of death determines our next life. That is one reason why the Vedic scriptures stress the chastity of women: If a woman is very much attached to her husband, at the time of death she will think of him, and in the next life she will be promoted to a man's body. Generally a man's life is better than a woman's because a man usually has better facilities for understanding the spiritual science.

But Kṛṣṇa consciousness is so nice that it makes no distincition between man and woman. In the Bhagavad-gītā (9.32), Lord Kṛṣṇa says, "Anyone who takes shelter of Me—whether a woman, śūdra, vaiśya or anyone else of low birth—is sure to achieve My association." This is Kṛṣṇa's guarantee.

Nectar of Devotion

Nectar of Devotion 1:

Śrīla Rūpa Gosvāmī has given a definition of auspiciousness. He says that actual auspiciousness means welfare activities for all the people of the world. At the present moment groups of people are engaged in welfare activities in terms of society, community or nation. There is even an attempt in the form of the United Nations for world-help activity. But due to the shortcomings of limited national activities, such a general mass welfare program for the whole world is not practically possible. The Kṛṣṇa consciousness movement, however, is so nice that it can render the highest benefit to the entire human race. Everyone can be attracted by this movement, and everyone can feel the result. Therefore, Rūpa Gosvāmī and other learned scholars agree that a broad propaganda program for the Kṛṣṇa consciousness movement of devotional service all over the world is the highest humanitarian welfare activity.

Nectar of Devotion 2:

Thus the Kṛṣṇa consciousness movement is so nice that there is no need of even designating oneself brāhmaṇa, kṣatriya, vaiśya, śūdra, brahmacārī, gṛhastha, vānaprastha or sannyāsī. Let everyone be engaged in whatever occupation he now has. Simply let him worship Lord Kṛṣṇa by the result of his activities in Kṛṣṇa consciousness. That will adjust the whole situation, and everyone will be happy and peaceful within this world. In the Nārada-pañcarātra the regulative principles of devotional service are described as follows: "Any activities sanctioned in the revealed scriptures and aiming at the satisfaction of the Supreme Personality of Godhead are accepted by saintly teachers as the regulative principles of devotional service. If one regularly executes such service unto the Supreme Personality of Godhead under the direction of a bona fide spiritual master, then gradually he rises to the platform of serving in pure love of God."

Bhagavad-gita As It Is Lectures

Lecture on BG 2.40 - London, September 13, 1973:

Devotee:

nehābhikrama-nāśo 'sti

pratyavāyo na vidyate

svalpam apy asya dharmasya

trāyate mahato bhayāt

(BG 2.40)

"In this endeavor there is no loss or diminution, and a little advancement on this path can protect one from the most dangerous type of fear."

Prabhupāda: So we have explained yesterday, buddhi-yoga. Buddhi-yoga means bhakti-yoga. So, svalpam apy asya dharmasya trāyate mahato bhayāt. Bhakti-yoga, begun, some way or other, it has got great effect. There is story that in the Deity room, a lamp was burning. You know oil lamp has to be watched. Sometimes the wick has to be pushed. So the lamp was almost going to be extinguished. In the meantime a rat came there. He thought that it is something eatable. So he touched with mouth, the wick, and it became pushed. Simply by that action he got salvation. Just try to understand. Because he gave some service to the Deity. So there are many instances. Svalpam apy asya dharmasya trāyate mahato bhayāt. Kṛṣṇa consciousness business is so nice that whatever you do sincerely, it will never be lost. Permanent. Either you execute one percent, two percent, fifty percent. If you can finish hundred percent, then next life, sure you are going to Kṛṣṇa. But even if you are unable to finish the whole course, still, whatever you have done, that is permanent credit. That will never be lost.

Lecture on BG 3.11-19 -- Los Angeles, December 27, 1968:

Prabhupāda: Kṛṣṇa consciousness is transcendental. Moral codes, they are up to material perfection. Of course, one who has not attained material perfection, he cannot attain to Kṛṣṇa consciousness. Just like one who has not passed his graduation in the university, he cannot take up law course. That is law in India. But one who has taken to the law course, it is to be understood that he has passed his graduation in the college. Similarly, one who has taken Kṛṣṇa consciousness in seriousness, then it is to be understood that he has performed all kinds of sacrifices. That is the result.

But one who is not Kṛṣṇa consciousness, he must abide by the rules of sacrifices. But in this age it is very difficult to follow all the rules and regulations of sacrifices. Therefore it is the greatest gift of Lord Caitanya that you come directly to Kṛṣṇa consciousness, everything will be done. So Kṛṣṇa consciousness is so nice. Immediately you rise to the transcendental platform simply by chanting Hare Kṛṣṇa. Yes.

Lecture on BG 3.31-43 -- Los Angeles, January 1, 1969:

Tamāla Kṛṣṇa: Forty-one: "Therefore, O Arjuna, best of the Bhāratas, in the very beginning, curb the great symbol of sin, lust, by regulating the senses and slay this destroyer of knowledge and self-realization (BG 3.41)."

Prabhupāda: Yes. Regulating, how can you regulate the senses? Not by artificial means. The yoga practice, of course, is meant for controlling the senses but nobody can practice in this age perfectly yoga, neither one can control the senses. But this is practically. Just like our sense, tongue. We want to taste very palatable dishes. Now you supply palatable Kṛṣṇa prasādam. You forget going to hotel immediately. This sort of process is in Kṛṣṇa consciousness. We don't simply prohibit that "You don't do this," but we supply something which is engaged by the senses and the mind, the intelligence, so that you do not require to be engaged otherwise.

Positive and negative. Simply negative is no good unless there is positive engagement. So there is no question of negative. Negative is already there. If you taking nice foodstuff, automatically you give up obnoxious and nonsense foodstuff. But if I say, "Don't take this foodstuff. This is not good," and if I don't supply you nice foodstuff, naturally you are hungry; you will have to take whatever is there.

Just like sometimes you have seen the dogs? They are eating stool, their own stool. So I was talking this. One of my students told me that in the last war in the concentrated camp, the human being, they also ate their stool out of hunger. You see? There was no food, so they ate their own stool. So when there is no opportunity of good occupation, one must be satisfied with nonsense occupation. So this Kṛṣṇa consciousness is so nice that one who is occupied with this movement, he cannot go any more to so-called lusty and other nonsense occupation.

Lecture on BG 4.9 -- Montreal, June 19, 1968:

So Kṛṣṇa consciousness is so nice, so perfect, that if you take to this in your practical life you become perfect immediately in this life. As it is stated here, tyaktvā dehaṁ punar janma naiti (BG 4.9). Simply understanding. You have got enough time. You are all young men, young girls. Please try to understand the science of Kṛṣṇa consciousness and your life will be perfect. So perfect that after leaving this body, tyaktvā deham, this body, punar janma naiti, no more birth in this miserable condition of material existence. Then what is the result? Tyaktvā dehaṁ punar janma naiti mām eti (BG 4.9), "He comes to Me." So it is very easy to finish all the problems of life within this short period of our life. Simply to understand Kṛṣṇa. Thank you very much.

Lecture on BG 4.12-13 -- New York, July 29, 1966:

So Kṛṣṇa consciousness is so nice, but one who does not care for it, they are satisfied by some temporary relief, and they take to other courses. They do not take the leadership of Kṛṣṇa. Kāṅkṣantaḥ karmaṇāṁ siddhiṁ yajanta iha devatāḥ. Iha devatāḥ means these material gods. Material gods means their existence is so long this material world.

Lecture on BG 4.13 -- Bombay, April 2, 1974:

But Kṛṣṇa consciousness is so nice. It is said in the śāstra, aho bata śva-paco 'to garīyān yaj-jihvāgre (vartate) nāma tubhyam. Even a śva-paca, caṇḍāla, dog-eater, if he learns from the spiritual master how to chant Hare Kṛṣṇa mantra, he is garīyān, he is glorified. In another place also, that śva-paca, caṇḍālo 'pi dvija-śreṣṭho hari-bhakti-parāyaṇaḥ. Even caṇḍāla, he becomes greater than a brāhmaṇa, provided he becomes a devotee of the Lord. Hari-bhakti-parāyaṇaḥ.

Lecture on BG 4.19-22 -- New York, August 8, 1966:

Prasidhyati means it flourishes. The cause is advanced. How? Utsāhāt. We should be very much enthusiastic: "Oh, Kṛṣṇa consciousness is so nice. We have heard about Kṛṣṇa consciousness so nice things. It is so beneficial for successful human mission, so I must have it. I must execute this Kṛṣṇa consciousness." This is called utsāhāt, to become energetic, not lethargic but energetic. So utsāhād dhairyāt. Dhairyāt means with patience. Suppose I have begun immediately. So if there are so many impediments, I am not immediately successful, oh, that does not matter. I must be patient.

Lecture on BG 4.19-25 -- Los Angeles, January 9, 1969:

Kṛṣṇa consciousness is so nice, if you apply it in any field of activities you will see it is perfect. Either you apply in industry or in politics or in sociology or in philosophy or in science. Therefore Bhāgavata says that whatever capacity you may have, either you are a scientist or a lawyer or an engineer or a rich man, a capitalist, whatever you may be. Your duty is to utilize your talent for Kṛṣṇa consciousness. That's all. That is perfection. Yes.

Lecture on BG 4.22 -- Bombay, April 11, 1974:

This Kṛṣṇa consciousness movement means everyone wants to become friend of everyone. Otherwise if a Kṛṣṇa conscious person does not feel like that, why he should take trouble to preach Kṛṣṇa consciousness all over the world? Vimatsaraḥ. One should understand that Kṛṣṇa consciousness is so nice that everyone should relish it, everyone should take part of it.

Kṛṣṇa consciousness means God consciousness. Because people are suffering on account of lack of God consciousness. That is the cause of suffering.

Lecture on BG 4.34-39 -- Los Angeles, January 12, 1969:

Prabhupāda: Yes. The brahmacārī means... These are indication. When a person... When a boy becomes brahmacārī, even if he is the son of very rich man, he should live with the spiritual master as a menial servant. These are the injunction. That, Kṛṣṇa. Kṛṣṇa, He is the Supreme Personality of Godhead. Apart from his Godheadship, He was a very rich man's son. Really He was a very great king's son, Vasudeva, but He was given under the protection of King Nanda, Nanda Mahārāja, His foster father. He was also very rich man, very... He was king... (break)

...brahmacārī. So how he can see? When... Even if he is grown up, he cannot see any other woman in other way. He thinks of "Every woman is mother." This is the training. Of course, that training is not possible at the present moment. The days have changed. But this Kṛṣṇa consciousness movement is so nice that even brahmacārī begins immediately, he is trained up. He is trained up very nicely. Go on.

Lecture on BG 5.17-25 -- Los Angeles, February 8, 1969:

So whatever a man is doing, you will find some imperfectness. But this Kṛṣṇa consciousness movement is so nice that it has no imperfectness. It is all-perfect. It is for all living entities, not that I shall simply give protection for my brother, my sister, or my father, but even to the lowest animal we shall give protection. This is Kṛṣṇa consciousness. Therefore, "Only a person who is fully in Kṛṣṇa consciousness can be said to be engaged in welfare work for all living entities." Why discrimination? Why protect this and not that? That is imperfectness. The human society cannot give protection to all living entities, but here is a scheme which can give protection to all living entities. Yes.

Lecture on BG 6.6-12 -- Los Angeles, February 15, 1969:

Just like Lord Jesus Christ, when he was being crucified, he was requesting God: "My Lord, please excuse them. They do not know what they are doing." This is the position of the devotee. Yes. Because they are mad after materialistic way of thinking, so they cannot be hated. Anyone. So this Kṛṣṇa consciousness movement is so nice that there is no question of hating. Everyone is welcome. Please come here. Chant Hare Kṛṣṇa. Take Kṛṣṇa prasāda and hear some nice philosophy from Bhagavad-gītā and try to rectify your material conditional life. This is the program—Kṛṣṇa consciousness. Lord Caitanya introduced this movement. Yāre dekha, tāre kaha 'kṛṣṇa'-upadeśa (CC Madhya 7.128). "Whoever you meet, wherever you meet, simply try to teach him this Kṛṣṇa consciousness." Kṛṣṇa-kathā. Words from Lord Kṛṣṇa. You'll be happy and they will be happy.

Lecture on BG 6.35-45 -- Los Angeles, February 20, 1969:

Just like in our society we make four restriction. Anyone who desires to be initiated in our society, we put four principles. No illicit sex life. We don't say that don't have sex life. No illicit sex life. You get yourself married and for children you can have sex life. Not for another purpose. So, no illicit sex life, no intoxication. Our students, they do not smoke even, they do not take tea even, coffee. So what to speak of other things, so they are pure. No gambling and no animal food. That's all. If you simply follow these four principles, then you become immediately uncontaminated. Immediately. Without any further endeavor. So Kṛṣṇa consciousness movement is so nice that as soon as you join you become immediately uncontaminated. But do not contaminate again. Therefore these restrictions.

Lecture on BG 6.46-47 -- Los Angeles, February 21, 1969:

Sympathy not only for human being, even for the animals the sympathy comes. God consciousness, Kṛṣṇa consciousness is so nice. Without God consciousness, without Kṛṣṇa consciousness, without Kṛṣṇa consciousness, the sympathy for other living entities is very limited. But with God consciousness, with Kṛṣṇa consciousness, the sympathy for other living entities is full. That is the system.

Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973:

So you can become a first-class yogi at home without any expenditure, without any loss. But you come, become the greatest yogi and achieve the result. Kṛṣṇa consciousness movement is so nice. And we are distributing this system of yoga... We don't charge anything. We are not business man, that we give you something and charge something. Of course, when we give you book, we take, because we have to pay to the printers, to the press man. That is another thing. So far our words are concerned, our service is concerned, we don't charge anything. That is not our movement. That is free.

Lecture on BG 7.9-10 -- Bombay, February 24, 1974:

So Kṛṣṇa is giving us intelligence that "If you do not go to the temple or do not hear to the ācārya, you can at least try to understand My presence when you see a flower or smell a flower." Is that very difficult job? Kṛṣṇa consciousness is so nice. Even drinking water, even by seeing the sunshine, even by seeing the moonshine, or, if you are a Vedic scholar, by chanting om, praṇavaḥ sarva-vedeṣu, or even by hearing the sound vibration, or by seeing a flower, or smelling a flower, something brilliant... Just like the sun is brilliant, the moon is brilliant. Tejaś cāsmi. So wherefrom this brilliance comes? The brilliance is imitation, reflection of the bodily brilliance of Kṛṣṇa.

Lecture on BG 7.28-8.6 -- New York, October 23, 1966:

You can understand scientifically fire. But either you understand it scientifically, or philosophically, or you touch it directly, the action is the same. The action is the same. A child, without knowing the science of fire, physical constitution of fire, if he touches the fire, the fire will act. And, I mean to say, a great scientist who has physical knowledge of this fire, if he touches also fire, he'll get..., he is also burnt. So Kṛṣṇa consciousness is so nice that you accept without understanding any philosophy or science about it—this, it will act. But if you want to understand it through philosophy or science, we have got ample stock in the Bhagavad-gītā.

Srimad-Bhagavatam Lectures

Lecture on SB 1.2.9 -- New Vrindaban, September 7, 1972:

Dhīraḥ, one who is sober. There are two classes of men: dhīra and adhīra. Dhīra means sober, and adhīra means mad after sense gratification. That is called adhīra. So our Kṛṣṇa consciousness movement is so nice, dhīrādhīra. What is that? Kṛṣṇotkīrtana-gāna-nartana-parau premāmṛtāmbho-nidhī dhīrādhīra-jana-priyau. It is pleasing both to the dhīra and the adhīra. Those who are sober, they will understand how great this movement is. And even those who are adhīra, they will also appreciate because our program is very nice. "Come here, chant Hare Kṛṣṇa, dance and take prasādam." Who will not accept this? And actually, everyone is liking, "All right, let us go to this society, chant for some time, dance, and take prasādam." And gradually, he becomes spiritualized, then appreciates, then he becomes a member. So it is pleasing for the adhīra also.

Lecture on SB 1.2.14 -- Los Angeles, August 17, 1972:

So kalau śūdra-sambhavaḥ. At the present moment, 99.9%, they are śūdras. Therefore the society is chaotic condition. Therefore in your country, you are the richest country in the world, you are producing hippies, frustration, confusion. Chaotic condition. And if you continue this, then you'll lose all your opportunities. Artificially, you cannot remain opulent for many days. There were so many empires-Roman Empire, British Empire, Moghul Empire. These were artificial. If you systematically follow the Vedic principles as it is ordered by Kṛṣṇa... Cātur-varṇyaṁ mayā sṛṣṭaṁ guṇa-karma-vibhāgaśaḥ (BG 4.13). You must divide the society according to quality and work, four classes of men: brāhmaṇa, kṣatriya, vaiśya, śūdra. And less than śūdra, they are neglected. Not neglected, they are incorrigible. But Kṛṣṇa consciousness is so nice, even those who are incorrigible, they can be devotee.

Lecture on SB 1.2.15 -- Vrndavana, October 26, 1972:

So chindanti karma-granthi-nibandhanam. Immediately. It is not story. It is practical. Karma-granthi-nibandhanaṁ kovidās tasya chindanti. They are trying so much. That, we have got very practical experience, that even one cannot give up drinking tea. It is very difficult. Nobody can give up drinking tea. Nobody can give up smoking. And what to speak of meat-eating and gambling and illicit sex. But Kṛṣṇa consciousness is so nice that even children, boys, young boys and girls, they give up very easily, simply coming to Kṛṣṇa consciousness. So this is a fact: chindanti kovidās tasya, simply by hearing about Kṛṣṇa, simply chanting about Kṛṣṇa... There is no other medicine. There is no other magic or mystic power. So they are giving up. If we take sincerely Kṛṣṇa consciousness, all these things, entanglements, will immediately be vanquished. That's a fact. Kovidās tasya. Chindanti kovidās tasya ko na kuryāt kathā-ratim.

Lecture on SB 1.2.18 -- Vrndavana, October 29, 1972:

So actually we are creating anarthas. Anarthas means unwanted things. So just like practical example: anarthopaśamaṁ sākṣād bhakti-yogam adhokṣaje (SB 1.7.6). If one is engaged in bhakti-yoga practice, devotional service, immediately the anarthas will be diminished. Just like our students. Since they have joined this Kṛṣṇa consciousness movement... They were all Americans, Europeans. They knew how to increase anarthas, unwanted things. It is confirmed. Immediately they have given up the cinema bill, the club bill, the intoxication bill, the gambling bill, and so many bills. And medical bill also. We don't pay very much medical bill. That's a fact. So actually Kṛṣṇa consciousness movement is so nice that if one takes to it, immediately he reduces so many rascal anarthas which is not required. Does a man die without smoking? It is anartha, un..., unnecessary. They are habituated by bad association. Saṅgāt sañjāyate kāmaḥ kāmāt krodho 'bhijāyate.

Lecture on SB 1.5.13 -- New Vrindaban, June 13, 1969:

Lord Caitanya advises, therefore, yāre dekha tāre kaha kṛṣṇa-upadeśa (CC Madhya 7.128). Kṛṣṇa consciousness means whomever you meet... Suppose I practice some yoga practice. Suppose I become perfect. So that I make for myself. For myself. But Kṛṣṇa consciousness is so nice... Just like Vyāsadeva is advised, "For others, just..." Kṛṣṇa says in the Bhagavad-gītā, na ca tasmān manuṣyeṣu kaścin me priya-kṛttamaḥ (BG 18.69). So Nārada advises that "You do this." What is that? Urukramasya. Each word is meaningful. Urukrama. Uru means uncommon. Uru. Uru means great. And krama. Krama means activities. So who is Urukrama? Urukrama is Kṛṣṇa, God. His activities are uncommon.

Lecture on SB 1.5.13 -- New Vrindaban, June 13, 1969:

"We are devotees of Kṛṣṇa. Oh, mukti is standing on my door and just trying to, begging, 'May I serve you? May I serve you? What can I do for you? What can I do for you?" Muktiḥ mukulitāñjali means the folded hand. Mukti is serving us always in folded hands. We are not very much anxious for mukti, or liberation. Liberation is at our door. That means Kṛṣṇa... A bhakta, Kṛṣṇa devotee, Kṛṣṇa consciousness, is already liberated. Liberated is very... Just like if a person is M.A., that means he has already passed all other examinations. Muktiḥ mukulitāñjali... This Kṛṣṇa consciousness is so nice. Try to understand and preach. Just like Śrīdhara Mahārāja: varṇaya, smṛtya varṇaya ity arataḥ. Don't simply be satisfied that you are simply thinking, but try to preach. That will make your life sublime.

Lecture on SB 1.5.17-18 -- New Vrindaban, June 21, 1969:

So if a brāhmaṇa does not discharge his duties, it is said that he becomes a śūdra, or falls down. Sthānād bhraṣṭaḥ patanty adhaḥ. So Nārada Muni says that "Suppose next life a brāhmaṇa falls down. He takes to Kṛṣṇa consciousness. Neither he executes the brahminical duties, nor he could prosecute Kṛṣṇa consciousness to perfection, still," Nārada Muni says, "there is no loss. There is no loss." Yatra kva va nica-yony apy amuṣya abhadra abhūt kim.(?) Now, if the brāhmaṇa, by not executing his prescribed duties, he becomes a śūdra-next life he takes birth in a śūdra family or lower than śūdra family—so Nārada Muni says, "What is the loss there? Because Kṛṣṇa consciousness is so nice that it will not leave the person who has once taken to Kṛṣṇa consciousness. It will revive even in that lower status of life."

Lecture on SB 1.5.17-18 -- New Vrindaban, June 21, 1969:

Now, once this Kṛṣṇa consciousness awakens, it is so nice that it will not let the person fall down. No. The... Rest assured. Fall down. It will go simply. If it is checked for the time being, but that checking is for temporary checking. It will again come out. So don't lose this opportunity. Go on with Kṛṣṇa consciousness, the simple method. So there is no question of falldown. Bhakti-vāsanā sad-bhāvāt.(?) Bhakti-vāsanā, this desire, that "I'll serve Kṛṣṇa," this desire is sufficient to keep him, I mean to say, intact. This very desire, bhakti-sad-bhāvāt. This desire will never die.

Lecture on SB 1.5.18 -- New Vrindaban, June 22, 1969:

Kṛṣṇa consciousness is so nice that, if once adopted, he'll not degrade like ordinary man. This is stated here clearly. Na vai jano jātu kathañcanāvrajen mukunda-sevy anyavat. Anyavat, others, as they have become a tool in the hands of material nature, a Kṛṣṇa conscious person, because he has surrendered to Kṛṣṇa, he is not under the jurisdiction of the material nature. Mām eva ya prapadyante māyām etāṁ taranti.

Lecture on SB 1.5.18 -- New Vrindaban, June 22, 1969:

Anyone who has associated in Kṛṣṇa consciousness, I mean to say, association, he cannot forget. Rasa-graho janaḥ. Here it is stated that smaran mukundāṅghry-upagūhanaṁ punar vihātum icchen na. Vihātum means "to give up." He may fall down by māyā's influence for time being, but he cannot give it up. This is the sign. He cannot give... Just like... The example is given: just like hot sugar juice. It is very nice. Because it is hot, one is feeling uncomfortable to take it, but because it is sweet, it cannot give way. Hot sugar juice. Similarly, this Kṛṣṇa consciousness is so nice that if somebody, being..., becomes attracted by some kinds of māyā's, I mean to say, influence, still, he does not like to give up this Kṛṣṇa consciousness like others.

Lecture on SB 1.7.5-6 -- Johannesburg, October 15, 1975:

So Kṛṣṇa consciousness is so nice. If we take to it as our goal of life, then our life is successful. Otherwise—yayā sammohito jīva ātmānaṁ tri-guṇātmakam—we shall continue the life of changing this body. That we have to do. We cannot be independent. Prakṛteḥ kriyamāṇāni guṇaiḥ karmāṇi sarvaśaḥ, ahaṅkāra-vimūḍhātmā (BG 3.27). If we think that we are independent, that is due to our ignorance. We are not independent. Prakṛteḥ kriyamāṇāni guṇaiḥ karmāṇi sarvaśaḥ, ahaṅkāra-vimūḍhātmā. He is simply sammohita, by false prestige. He is not independent at all. We should always remember this. We are dependent on the laws of nature.

Lecture on SB 1.7.18 -- Vrndavana, September 15, 1976:

We have to become dhīra from adhīra. But this Kṛṣṇa consciousness movement is so nice that adhīra can be dhīra. This is the profit of this movement. Kṛṣṇotkīrtana-gāna-nartana-parau premāmṛtāmbho-nidhī dhīrādhīra. Kṛṣṇotkīrtana-gāna-nartana-parau premāmṛtāmbho-nidhī dhīrādhīra-jana-priyau. This Kṛṣṇa consciousness movement is pleasing to both the classes of men, namely the dhīra and the adhīra. It is so nice. Dhīrādhīra-jana-priyau priya-karau nirmatsarau pūjitau. This was introduced by Caitanya Mahāprabhu and followed by the six Gosvāmīs. Vande rūpa-sanātanau raghu-yugau śrī-jīva-gopālakau.

Lecture on SB 1.7.26 -- Vrndavana, September 2, 1976:

Therefore Arjuna knows, but for our education he's asking Kṛṣṇa that "Wherefrom this high temperature is coming?" Kim idaṁ svit kuto veti deva-deva na vedmi. We cannot understand. It is not possible. So many things are there even in this material world we cannot understand. We cannot get full information. But if we take Kṛṣṇa's instruction... He's giving personally the instruction in the Bhagavad-gītā. If we take care of them, then we can understand everything very easily. Kṛṣṇa consciousness movement is so nice that simply by understanding Kṛṣṇa, you can understand everything. Kasmin tu bhagavo vijñāte sarvam idaṁ vijñātaṁ bhavati. So this is the all-perfect knowledge, perfect culture, perfect advancement of civilization. So everyone should take to it and all questions should be, is answered by Kṛṣṇa. You take it and become a perfect man.

Lecture on SB 1.8.21 -- New York, April 13, 1973:

So you have to associate with Govinda. Here is, also, it is said, govindāya namo namaḥ: "I offer my respectful obeisances to Govinda." So this Kṛṣṇa consciousness movement is so nice—you become directly in contact with Govinda. This Deity worship is also directly in contact with Govinda. Śrī-vigrahārādhana-nitya-nānā-śṛṅgāra-tan-mandira-mārjanādau **. This vigraha, the Deity of Kṛṣṇa, that is also Kṛṣṇa's mercy. Because Kṛṣṇa is alakṣya, invisible, He has become visible for your facility, as you can see. Still... It is not that Kṛṣṇa is stone or Kṛṣṇa is wood or Kṛṣṇa is metal. Kṛṣṇa is always Kṛṣṇa. But He appears... Because you cannot see except wood, stone and metal, He appears like that, wood, stone or metal. But He's not wood, stone or metal. You'll get the same facility as Kṛṣṇa personally if you associate, when you associate. You will associate with Kṛṣṇa. But at the present moment, because Kṛṣṇa is invisible, therefore He has very kindly taken a form which is visible by you. This is Kṛṣṇa's mercy.

Lecture on SB 1.8.22 -- Los Angeles, April 14, 1973:

So this Kṛṣṇa consciousness movement is so nice. Here Kuntīdevī, a great devotee, is giving us opportunity to become Kṛṣṇa conscious: simply concentrating your mind on lotus flower. That's all. Lotus flower. As soon as you see a lotus flower, you will immediately think of namaḥ paṅkaja-nābhāya. "Oh, Kṛṣṇa's navel is just like lotus flower. From the navel of Kṛṣṇa there was a stem of lotus flower, and from that lotus flower, Brahmā came out. And Brahmā created this universe. This universe means so many planets, so many seas, mountains and cities, motorcars, everything. Within that lotus flower, the beginning is..." Namaḥ paṅkaja-nābhāya. And namaḥ paṅkaja-māline (SB 1.8.22). So such wonderful lotus flower which contains the seedling of the whole universe... That is not only one. Paṅkaja-māline. Just like here is a garland. There are so many flowers. So Kṛṣṇa is not so poor that simply producing one lotus flower, He's finished. No. There is a garland of lotus flowers, big garland. Or as many lotus flowers as you want. This is God.

Lecture on SB 1.8.26 -- Los Angeles, April 18, 1973:

So every living entity is a child of God. God is the Supreme Father. Kṛṣṇa says: ahaṁ bīja-pradaḥ pitā. "I am the seed-giving father of all living entities." Sarva-yoniṣu kaunteya (BG 14.4). "In whichever form they may live, they're all living entities, they're My sons." Actually that is the fact. We all living entities, we are sons of God. But we have forgotten. Therefore we are fighting. Just like in a nice family, if anyone knows: "Father is supplying us food. So we brothers, why should we fight?" Similarly if we become God conscious, if we become Kṛṣṇa conscious, this fighting will be over. "I am American, I am Indian, I am Russian, I am Chinese." These all nonsense things will be over. Kṛṣṇa consciousness movement is so nice. As soon as people become Kṛṣṇa conscious, this fighting, this political fighting, national fighting, will be over immediately. Because they'll come to real consciousness that everything belongs to God. And as the children, a child of the family has got right to take advantages from the father, similarly if everyone is part and parcel of God, if everyone is child of God, then everyone has got the right to use the property of the father. So that right is not that right, the right belongs to the human being.

Lecture on SB 1.8.42 -- Los Angeles, May 4, 1973:

So Kṛṣṇa consciousness is so nice. You try to execute it to your best capacity, that's all. Even there is some mistake... Don't commit mistake intentionally. But due to my habit, past habit, I may commit some mistake. That is excused. If we fix up our mind in serving Kṛṣṇa severely and seriously, then even there is some mistake... Rūpa Gosvāmī also says that yena tena prakāreṇa manaḥ kṛṣṇe... First of all fix up your mind to Kṛṣṇa. And the other rules and regulation... Of course, they are to be followed, but in the beginning we shall try our best how to fix up our mind to the lotus feet of Kṛṣṇa. Other things will automatically come corrected.

Lecture on SB 1.8.45 -- Los Angeles, May 7, 1973:

So Kṛṣṇa consciousness movement is so nice, if you make friendship with Kṛṣṇa, then you can talk with Kṛṣṇa as Yudhiṣṭhira Mahārāja requested: "Kṛṣṇa, kindly stay a few days more." So Kṛṣṇa, not few days more, Kṛṣṇa will remain perpetually with you if you love Kṛṣṇa.

Lecture on SB 1.9.49 -- Mayapura, June 15, 1973:

But this Kṛṣṇa consciousness movement is so nice that even caṇḍālas can be also raised to the platform of brāhmaṇa. Caṇḍālo 'pi dvija-śreṣṭho hari-bhakti-parāyaṇaḥ. Even if a caṇḍāla is trained up as a devotee, he can be better than a qualified brāhmaṇa. These are the shastric injunctions. Kirāta-hūṇāndhra-pulinda-pulkaśā ābhīra-śumbhā yavanāḥ khasādayaḥ (SB 2.4.18). The yavanas' names are there also. Yavana-mleccha means generally they are meat-eaters, especially cow meat, cow flesh eaters. They are called yavana-mlecchas. So the higher caste, they cannot become meat-eaters. Meat-eating is there. That is for the lower class, not for the higher class. If anyone gives up meat-eating or the bad habits of lower class, illicit sex, meat-eating, intoxication, gambling, and if he's trained how to become a qualified brāhmaṇa, then he can be accepted. That is sanctioned in the Bhagavad-gītā.

Lecture on SB 1.15.47-48 -- Los Angeles, December 25, 1973:

So anyone can do that. Kṛṣṇa consciousness is so nice. If in our ordinary life we deal with Kṛṣṇa as Arjuna did and the Pāṇḍavas did, so where is the difficulty for us? There is no difficulty. Simply we have to practice it. And that practice is bhaktyā. This is only possible through devotional service. Kṛṣṇa was so near to the Pāṇḍavas on account of their devotion. Nārada Muni eulogized the Pāṇḍavas that "Jñānīs and yogis, they cannot reach even, but by your devotion, He is living with you as friend. Not only as friend, but sometimes as your order-carrier." Pāṇḍavas sometimes, during their negotiation with Duryodhana, sometimes asked Kṛṣṇa, "Kṛṣṇa, You take this letter and deliver to Duryodhana." Agreed, "Yes, I will go." So ordinary peon. Then ordinary chariot driver, Pārtha-sārathi.

Lecture on SB 1.16.6 -- Los Angeles, January 3, 1974:

We should not waste our time. That is advised by Rūpa Gosvāmī also. Avyartha-kālatvam (Cc. Madhya 23.18-19). We should be very cautious not to waste a single moment without Kṛṣṇa consciousness. So we have got so many activities. If we have no activities, then we can polish the floor of the Temple. That is not very difficult. If I am illiterate, I have no interest in reading books, I have no interest in chanting or I cannot do it constantly, then take something and mop over the temple and cleanse the temple. That is also service. It is not that one who is engaged in the Deity worship, he is better engaged, and one who is polishing the floor, he is less engaged. No. Both of them will get equal benefit. Kṛṣṇa consciousness is so nice. So find out some business for Kṛṣṇa. Don't waste time. That is the perfection of Kṛṣṇa consciousness.

Lecture on SB 1.16.8 -- Los Angeles, January 5, 1974:

As soon as you take shelter of a bona fide spiritual master, your point of deathlessness begins immediately. Immediately. And if you continue the advice and instruction of the spiritual master, or the śāstra, then you become deathless. No more death. And Yamarāja wants to see that actually you are continuing your deathlessness process. This is... Kṛṣṇa consciousness is so nice. Therefore it is advised.

Lecture on SB 2.3.17 -- Los Angeles, June 12, 1972:

So everyone wants to live forever. That's a fact. So if you want to live forever, then you have to take to Kṛṣṇa consciousness. So Kṛṣṇa consciousness movement is so important and nice. Everyone wants to live. So actually, if you want to live, then you take to Kṛṣṇa consciousness. This verse confirms it. Āyur harati vai puṁsām udyann astaṁ ca yann asau. The sun is rising early in the morning. As it is rising, gradually it is taking your life.

Lecture on SB 3.25.14 -- Bombay, November 14, 1974:

So a devotee, whoever he may be, everyone, for everyone, the path of devotion is open. Māṁ hi pārtha vyapāśritya ye 'pi syuḥ pāpa-yonayaḥ (BG 9.32). Kṛṣṇa says personally. It doesn't matter, pāpa-yoni, low-grade family, pāpa-yonayaḥ, if he takes shelter of Kṛṣṇa. Striyo vaiśyās tathā śūdrās te 'pi yānti parāṁ gatim. And Śukadeva Gosvāmī says, kirāta-hūṇāndhra-pulinda-pulkaśā ābhīra-śumbhā yavanāḥ khasādayaḥ ye 'nye ca pāpā, ye anye ca pāpā yad-apāśrayāśrayāḥ śudhyanti (SB 2.4.18). Kṛṣṇa consciousness is so nice. It is all-embracing. There are many... Tyaktvā sva-dharmaṁ caraṇāmbujaṁ hareḥ (SB 1.5.17), patet tato yadi, bhajann apakvo 'tha. Tyaktvā sva-dharmam. Sva-dharmam means everyone has got his occupational duty, sva-dharmam. Generally, we consider brāhmaṇa, kṣatriya, vaiśya, śūdra. They have got their sva-dharma.

Lecture on SB 3.25.18 -- Bombay, November 18, 1974:

So our Kṛṣṇa consciousness movement is so nice that even a child can be on the highest position of jñāna and vairāgya—if he takes the word of Kṛṣṇa by association, good association. Saṅgāt sañjāyate kāmaḥ. So this Kṛṣṇa consciousness movement is meant for giving chance to people to take the advantage of association of jñānī and vairāgī.

Lecture on SB 3.25.23 -- Bombay, November 23, 1974:

So Kṛṣṇa consciousness is so nice. Mad-gata. They do not feel any suffering. It is practical. Others, they feel suffering. Therefore it is said, tapanti vividhās tāpā na etān mad-gata-cetasaḥ. Na etān. Therefore we should accept this. What is that? Mad-āśrayāḥ kathāḥ. Kathā, kṛṣṇa-kathā. There are so many literatures, especially Bhagavad-gītā. That is open to everyone. Everyone knows Bhagavad-gītā. So if we simply hear Bhagavad-gītā, we can attain this stage of perfection, no more suffering. That is a fact.

Lecture on SB 3.25.27 -- Bombay, November 27, 1974:

If you chant Hare Kṛṣṇa and dance, it is very happy thing. And by dancing, dancing, as soon as you become hungry, take prasādam, ready. So where is the trouble? Therefore it is ṛjubhir yoga-mārgaiḥ. Our Kṛṣṇa consciousness movement is so nice there is no trouble only. And another thing is that that is great hope. Everything you are doing under the spell of māyā we do not know where you are going, what is the ultimate aim. We do not know. Prakṛteḥ kriyamāṇāni. We are under the spell of māyā given by the guṇas. You must accept. If you don't take to Kṛṣṇa consciousness and give it ourselves on the waves of māyā, then we do not know where we are going.

Lecture on SB 5.5.8 -- Vrndavana, October 30, 1976:

So we should not be entangled as far as possible. It is not possible, very, very difficult, but if it is possible we can..., there is brahmacārī. This is tapasya. Because we have begun these verses, tapo divyaṁ putrakā yena śuddhyed sattvam (SB 5.5.1). Tapasya. That tapasya begins, tapasā brahmacāryeṇa, brahmacārī (SB 6.1.13). That is tapasya. So if possible we should try to remain. But Kṛṣṇa consciousness is so nice if we accept Kṛṣṇa very seriously, with Kṛṣṇa anyone, either man or woman, we can remain very happy with Kṛṣṇa. Kṛṣṇa can become my friend, Kṛṣṇa can become my husband, Kṛṣṇa can become my son—whatever you want. So in this way, if we advance in Kṛṣṇa consciousness, then we can save ourselves, janasya moho 'yam.

Lecture on SB 6.1.8 -- New York, July 22, 1971:

When you create loving transaction with any boy or girl or any man, any friend, the give and take. So Kṛṣṇa is teaching us give and take. "You give something," Kṛṣṇa is begging. "You try to love Me. You learn how to love Me. Give Me." "Sir, I have nothing to give You." "Oh, you cannot collect a little fruit and flower and leaf and little water?" "Oh, yes. Why not? Anyone can collect." So the Kṛṣṇa consciousness movement is so nice. You can make direct friendship with Kṛṣṇa. You can become direct servant of Kṛṣṇa. Or, in higher stages, you can become father, mother of Kṛṣṇa. Or you can become lover of Kṛṣṇa. Kṛṣṇa is prepared to establish loving relationship... There is already loving relationship with us, because we are part and parcel of Kṛṣṇa.

Lecture on SB 6.1.11 -- Honolulu, May 12, 1976:

The devotional service is so nice. If you simply take to devotional service, then all good qualities will come. You don't have to educate him, to send some reformatory school or this or that. That will be explained. In devotional service, Kṛṣṇa consciousness is so nice. If you simply take to Kṛṣṇa consciousness, then all your... Because originally you are good. You have become bad on account of the material association. Therefore devotion means to be purified. This is a purificatory process from material contamination.

Lecture on SB 6.1.15 -- New York, August 1, 1971:

Akutaḥ means there is no fear, no fear, because any, anything material you do, unless you come to the perfectional point, whatever you have done, that is all gone to hell. Suppose you are trying to construct a nice factory. But if you do not come to the ultimate end, the factory cannot be started. If in the middle you have no money or somehow or other the factory construction is stopped, then whatever money you invested, that is gone to hell. But Kṛṣṇa consciousness is so nice that whatever you have done in this life—one percent, two percent, ten percent, fifty percent... If you can execute cent percent, then the whole life is perfect. But even if you do not come to the perfectional point, whatever you have done, that is your permanent asset. Next life you begin from that point.

Lecture on SB 6.1.32 -- Surat, December 16, 1970:

Sarve padma-palāśākṣāḥ. They were very much satisfied by seeing the Viṣṇudūtas. Just like in your country they are very much satisfied by seeing your face. They have named you "bright-faced." Why? You are naturally very beautiful, but they understand, your countrymen, that you have become more beautiful by Kṛṣṇa consciousness. That's a fact. (aside): You can sit down there. This is disturbing. So Kṛṣṇa consciousness is so nice that naturally it will make you beautiful, not black-faced, not morose—beautiful face. That is the sign of spiritual advancement.

Lecture on SB 6.2.2 -- Vrndavana, September 6, 1975:

So this process of Kṛṣṇa consciousness is so nice that svalpam apy asya dharmasya, even slightly executed in due time... Because the process is we are educating people to chant Hare Kṛṣṇa to practice, so in due time, Hare Kṛṣṇa at the time of death especially, if we can chant this holy name of God, Hare Kṛṣṇa, then our life is successful. So unless we practice, how it will be possible to chant at the time of death? Because at the time of death the whole system, anatomical-physiological system, becomes disturbed, in bewilderedness, in coma, in unconsciousness. But still, if one has practiced, there is possibility of chanting the holy name of the Lord, Hare Kṛṣṇa, Nārāyaṇa. Then that is success of life.

Lecture on SB 6.2.8 -- Vrndavana, September 11, 1975:

So this Kṛṣṇa consciousness movement is so nice that even people joke with us, "Hare Kṛṣṇa," it goes to his credit, even joking. When this Hare Kṛṣṇa movement was started by Caitanya Mahāprabhu, at that time India was under Pathan rule, Muhammadan kingdom. So the constables, they were requested to "Arrest these chanters." The brāhmaṇas, the smārta brāhmaṇas, because Caitanya Mahāprabhu preached that "Simply by chanting Hare Kṛṣṇa mantra you will be liberated," so the smārta brāhmaṇas, they thought it very dangerous because their profession will be lost. So they protested to the magistrate, Muhammadan magistrate, Chand Kazi, that "This Caitanya, the Nimāi Paṇḍit, He has inaugurated one movement that 'Simply by chanting one will become liberated.' This is not according to our Hindu scripture. So you may be Muhammadan, but you are our ruler. You should give us some protection. Otherwise this Nimāi Paṇḍit will ruin our Hindu religion." This was the complaint.

Lecture on SB 7.5.30 -- London, September 9, 1971:

The Kṛṣṇa consciousness movement is so nice. Everyone should take seriously, try to understand it seriously. It is authorized on the Vedic principles. It is nothing something manufactured, unauthorized. So that is our request. So we are opening centers in different parts of the world to give opportunity to the people to understand his real interest: Viṣṇu, his real interest. That is our mission. So kindly help us and join us.

Lecture on SB 7.6.1 -- Boston, May 8, 1968:

But Nārada Muni says if one has begun the occupational duty of Kṛṣṇa consciousness, giving up all other occupational duties, even if he falls down, that one percent, two percent, remains as his asset so that he will be able to begin from next life again Kṛṣṇa consciousness. So it is so nice that even one falls down, it will not Whatever he has done, whatever you have done, that is your permanent asset. Permanent because it is spiritual. This Kṛṣṇa consciousness movement is spiritual. As spirit soul is eternal, permanent, similarly, any activity on the spiritual platform is eternal. It will never be lost. So there are many instructions like this.

Lecture on SB 7.9.8 -- Seattle, October 21, 1968:

Tamāla Kṛṣṇa: How do we enter into the modes of goodness?

Prabhupāda: Just try to follow the four principles as we have prescribed: no intoxication, no gambling, no illicit sex, and no meat-eating. That's all. This is goodness. This is goodness. These prohibitions are there. Why? Just to keep you in goodness. In every religion... Now, in the Ten Commandments also, I see that "Thou shall not kill." The same thing is there, but people are not obeying. That is a different thing. No religious person... Nobody can be religious unless he is situated in the modes of goodness. A passionate person or a person in ignorance, they cannot be elevated to the religious platform. Religious platform means in goodness. Then you can understand. On the platform of goodness, you can understand the All-good. If you are in ignorance platform, if you are in the passionate platform, how you can understand the All-good? That is not possible. So one has to keep himself in goodness, and that goodness means one should follow the prohibitions. Either you follow the Ten Commandments or these four commandments, the same thing. That means you have to keep yourself in goodness. The balance must be in goodness. In the Bhagavad-gītā it is stated, paraṁ brahma paraṁ dhāma pavitraṁ paramaṁ bhavān (BG 10.12). Arjuna accepted Kṛṣṇa as the supermost pure. How you can approach the supermost pure without becoming yourself pure? So this is the steppingstone to become pure, because we are contaminated. So to become pure... The Ekādaśī, why we observe? To become pure. Brahmacarya tapasya, austerity, penance, celibacy, keeping the mind always in Kṛṣṇa consciousness, keeping the body always cleansed—these things will help us to keep us in goodness. Without goodness, it is not possible. But Kṛṣṇa consciousness is so nice that even one is in the modes of passion and ignorance, at once he'll be elevated on the platform of goodness, provided he agrees to follow the rules and regulations and chants Hare Kṛṣṇa. This chanting of Hare Kṛṣṇa and following the rules and regulation will keep you intact in goodness. Rest assured. Without failure. Is that very difficult? Huh? That's all right.

Lecture on SB 7.9.8 -- Mayapur, February 15, 1976:

That is the song by Narottama dāsa Ṭhākura: vrajendra-nandana yei, śacī-suta hoilo sei, balarāma hoilo nitāi, pāpī tāpī yata chilo, hari-nāme uddhārilo, tare sākṣī jagāi and mādhāi. Everyone wants evidence that how Caitanya Mahāprabhu delivered pāpī tāpī. Now, here is the instance. Tāre sākṣī jagāi and mādhāi. So Kṛṣṇa consciousness movement is so nice that it can deliver the Jagāi and Mādhāi, ugra-karma. That is the mission of Caitanya Mahāprabhu. He began this. Pāpī tāpī yata chilo, hari-nāme uddhārilo. Now this same flow is going on in this Kṛṣṇa consciousness movement. So ugra-karma.

Lecture on SB 7.9.9 -- Montreal, July 4, 1968:

In other words, Kṛṣṇa is so attractive by His activities, transcendental activities, by His beauty, by His opulence, by His strength, everything... If you read the history of Kṛṣṇa's activities in the Śrīmad-Bhāgavatam or in the Bhagavad-gītā, they are so attractive that one automatically becomes attracted and he forgets all other attraction. This is natural. This is not an artificial. Kṛṣṇa consciousness is so nice that once situated in Kṛṣṇa consciousness, you will forget all nonsense of this material life.

Lecture on SB 7.9.10 -- Montreal, July 9, 1968:

But a person who is simply proud of his material qualification, bhūrimānaḥ... Bhūrimānaḥ means puffed up, Mr., Dr. Frog, puffed up: "Oh, I am such and such. I am such and such." So he cannot purify himself, what to speak of his family. No. Kṛṣṇa consciousness is so nice that if one becomes Kṛṣṇa conscious, he purifies himself. Never mind wherever he is born. It doesn't matter. He is more than a brāhmaṇa, viprād dvi-ṣaḍ-guṇa, with all the qualifications. This is certified by Prahlāda Mahārāja. We have to accept it. Nobody can say that this Kṛṣṇa consciousness... There are many so-called, I mean to say, brāhmaṇas. They may say like that, that "How Kṛṣṇa conscious can be spread up in the Western countries?" No. That is not the fact. That fact, as it is said by Prahlāda Mahārāja: even the lowest of the lowest can be purified. There are many other statements. Kirāta-hūṇāndhra-pulinda-pulkaśā ābhīra-śumbhā (SB 2.4.18). The list has been given. So this Kṛṣṇa consciousness is so nice that anyone who takes to this principle, he becomes greater than the highly qualified brāhmaṇa. That is the statement of Prahlāda Mahārāja.

Lecture on SB 7.9.12-13 -- Montreal, August 20, 1968:

We are always suffering with anxiety. Beginning from President Johnson down to the small ant, or beginning from the greatest living creature, Brahma, down to the ant, everyone is anxious. That is material consciousness. And to become free from anxiety is to become Kṛṣṇa conscious. So if you want to be benefited, what is that benefit? The benefit is to become anxiety-less. That's all. Just like this little child, he is anxiety-less because he is confident that there is his father, his mother, and they will protect him. He doesn't care for anybody. He is free. So that is the stage of Kṛṣṇa consciousness. Not that you shall become a foolish, but the Kṛṣṇa consciousness is so nice that you will be happy. You will be happy in the feeling, "There is my protector. There is my protector."

Lecture on SB 7.9.13-14 -- Montreal, August 22, 1968:

Kṛṣṇa consciousness is so nice that if one is perfectly situated in Kṛṣṇa consciousness, then his condition will be like this, that yaṁ labdhvā cāparaṁ lābhaṁ manyate nādhikaṁ tataḥ. Achieving that stage, he'll forget for any other profit. We are hankering after profit, profit after profit. I have got so much money, I want to make it double. When it is double I want to make it ten times. When it is ten times, I'll make it hundred times. Go on increasing. The civilization is increasing. Formerly, people were satisfied if they could build one..., construct one brick house, kota bari. Now they are not satisfied with kota bari, or brick house. They want to make it hundred— or two hundred—, five-hundred-storied house. And when they'll build, construct five-hundred-storied house, they'll think of thousand-story house. This is the nature. This is the nature. So lābha. Everyone is hankering after more profit, more profit, more profit. But if one is situated in Kṛṣṇa consciousness, then he is satisfied.

Nectar of Devotion Lectures

The Nectar of Devotion -- Bombay, January 1, 1973:

So this Kṛṣṇa consciousness movement is so nice that we are trying to engage everyone in pure devotional service. Anyābhilāṣitā-śūnyam (Brs. 1.1.11). Pure devotional service means to serve Kṛṣṇa without any motive. That is pure. Without any motive. Anyābhilāṣitā-śūnyam jñāna-karmādy anāvṛtam (CC Madhya 19.167). Not by rendering service to Kṛṣṇa, if one aspires to become liberated. That is the jñānī's aspiration. They want to merge into the existence of Brahman. Therefore pure devotional service should be uncontaminated with that jñāna idea also.

The Nectar of Devotion -- Bombay, January 4, 1973:

Dhīrādhīra, it doesn't matter. Because one who's adhīra, by associating with the dhīras, he'll also become dhīra. Just like one is not drunkard, but associating with the drunkards, he becomes a drunkard. Saṅgāt sañjāyate kāmaḥ. So similarly, this Kṛṣṇa consciousness movement is giving chance to everyone. Not to speak of... Kiṁ punar brāhmaṇāḥ puṇyā bhaktā rājarṣayas tathā (BG 9.33). Api cet sudur... What is that verse? Māṁ hi pārtha vyapāśritya ye 'pi syuḥ pāpa-yonayaḥ (BG 9.32). They also... Te 'pi yānti, yānti parāṁ gatim. Kiṁ punar brāhmaṇāḥ puṇyā. Kṛṣṇa consciousness movement is so nice, even the most sinful person can go back to home, back to Godhead. And what to speak of the pious brāhmaṇas? Kiṁ punar brāhmaṇāḥ puṇyā bhaktā rājarṣayas tathā (BG 9.33). They will go. Even those who are sinful, if they take to Kṛṣṇa consciousness, they'll also go. It is so nice.

The Nectar of Devotion -- Vrndavana, November 1, 1972:

Neither the Deity in the temple is stone, neither the spiritual master is ordinary human being, nor the Vaiṣṇava belongs to any caste. This vision is perfect vision. When you come to this vision, that is bhakti. Tat-paratvena nirmalam. A bhakta has to become purified. Tat-paratvena, being dovetailed with the service of tat, om tat sat. Tat-param. This is the process of devotional service. One should not be designated "I am this," "I am that," "I am that." No. The world should unite. This Kṛṣṇa consciousness movement is so nice that one should forget that he's Indian or Hindu or Christian or American or Indian. Everything should unite as servant of Kṛṣṇa. That is bhakti-mārga. Unfortunately, they distinguish between American Vaiṣṇava and Indian Vaiṣṇava: brāhmaṇa Vaiṣṇava, śūdra Vaiṣṇava. No. A Vaiṣṇava is Vaiṣṇava. Viṣṇur asya devataḥ iti vaiṣṇava. One who has accepted Viṣṇu as "my Lord," he has no designation. A Vaiṣṇava has no such distinction. Sarvopādhi-vinirmuktam

The Nectar of Devotion -- Vrndavana, November 2, 1972:

Bhakti begins when is..., one is actually liberated from the influence of the modes of material nature. That is real bhakti. Otherwise, when you are, we are in training, that is called prakṛta-bhakta. Actually, we are in the material state, but we are being trained up, the Deity worship. This is, following the rules and regulations under the instruction of spiritual master. Or Vedic injunction, this is training period. But even in the training period, if one is sincere and serious, he's liberated. He's liberated. It is so nice. Kṛṣṇa consciousness is so nice that even in the training period, although he's not mature, and even one falls immature stage, there is no loss.

The Nectar of Devotion -- Vrndavana, November 3, 1972:

A bhakta who has come to Kṛṣṇa consciousness, pure devotional service, he has no more any desire for the resultant action of karmīs, jñānīs, and yogis. He's so fixed up. There are many examples. Just like Dhruva Mahārāja, when he was offered "Anything you want," he wanted... Actually he wanted the kingdom of his father. But when he actually became fixed up in devotional service, he said, svāmin kṛtārtho 'smi varaṁ na yāce: (CC Madhya 22.42) "I have no more to ask anything material benediction, varam. No, I don't want." So Kṛṣṇa consciousness is so nice that automatically one feels fulfillment of all desires. Therefore what they'll desire for liberation, for mukti? It is most insignificant thing.

The Nectar of Devotion -- Vrndavana, November 6, 1972:

So this Kṛṣṇa consciousness movement is so nice that we can accept anyone—it doesn't matter wherefrom he's coming—and make him a pure Vaiṣṇava. And following the footsteps of Advaita Prabhu, Caitanya Mahāprabhu, these Vaiṣṇavas from foreign countries, those who are actually purified by the process of initiation, they should be accepted. They should not be neglected. Unfortunately, there is some silent protest that I am ruining the Hindu religion because I am initiating the Europeans and Americans. Therefore I am ruining Hindu religion. There is a grudge against me. But you can just consider these points that I am going strictly according to the regulation given by the Gosvāmīs and the śāstras. Śāstra allows.

The Nectar of Devotion -- Vrndavana, November 6, 1972:

Prabhupāda: Svalpam apy asya dharmasya trāyate mahato bhayāt. That is stated the Bhagavad-gītā. Svalpam apy asya dharmasya. A little Kṛṣṇa consciousness can save you from the greatest danger. The example is this Ajāmila. Ajāmila, he was the greatest sinful man. Similarly, Jagāi-Mādhāi. So Kṛṣṇa consciousness is so nice that from the life of Ajāmila we understand, simply by uttering the name of Nārāyaṇa at the time of his death, he became eligible to be promoted to the Vaikuṇṭhaloka. Go on.

The Nectar of Devotion -- Vrndavana, November 8, 1972:

Acyutānanda: "At the present moment, groups of people are engaged in welfare activities in terms of society, community or nation. There is even an attempt in the form of the United Nations for world-help activity. But due to the shortcomings of limited national activities, such a general mass welfare program for the whole world is not practically possible. The Kṛṣṇa consciousness movement, however, is so nice that it can render the highest benefit to the entire human race. Everyone can be attracted by this movement, and everyone can feel the result."

Prabhupāda: Yes. Now the human welfare activities are now developed in the form of United Nations. They are tackling various subject matter, but still, it is not possible. They are trying for the last twenty years, but still, even the nations have not become united, what to speak of other welfare activities. It is just a comparison, a little comparison, but this Kṛṣṇa consciousness movement was started, practically, from 1967. I went there in 1965, and for one year I could not do anything. In 1966 this movement was registered in New York, and from 1966 it is spreading. So within four or five years it has spread all over the world. We have got branches in every part of the globe. And at least, these people know there is a movement, Kṛṣṇa consciousness, and we are welcome everywhere as Kṛṣṇa conscious people, "Hare Kṛṣṇa People." Our name is "Hare Kṛṣṇa People." So people may take note of it that within a short period, it has spread so widely. In comparison to United Nations, what we are? We have no money. We have no means. We have no influence. We have no government support. Nothing of the sort. But still, it is spreading.

The Nectar of Devotion -- Vrndavana, November 8, 1972:

Acyutānanda: "These are practical proofs of how a Kṛṣṇa conscious person becomes highly developed in good qualities, whereas a person who is not in Kṛṣṇa consciousness cannot do so. We experience that even a young boy in Kṛṣṇa consciousness is unattached to cinemas, night clubs, naked dance shows, restaurants, liquor shops, etc. He becomes completely freed. He saves his valuable time from being extravagantly spent in the way of smoking, drinking, and attending the theater and dancing. One who is not in Kṛṣṇa consciousness usually cannot sit silently for even half an hour."

Prabhupāda: Yes. That is also another symptom, restlessness. A Kṛṣṇa conscious person can sit down in one place. Just like Haridāsa Ṭhākura. He was chanting Hare Kṛṣṇa mantra, sitting one place, day and night. There is not a single example in the world that one can sit down, I mean to say, ordinary persons. They cannot. They must be restless. But Kṛṣṇa consciousness is so nice that one can sit down in one place. Of course, it is not to be imitated. It is to be attained. Anywhere. Just like Gosvāmīs. They used to live underneath a tree one night. So these things are possible when one is advanced in Kṛṣṇa consciousness. Go on.

The Nectar of Devotion -- Vrndavana, November 8, 1972:

Acyutānanda: "These are practical proofs of how a Kṛṣṇa conscious person becomes highly developed in good qualities, whereas a person who is not in Kṛṣṇa consciousness cannot do so. We experience that even a young boy in Kṛṣṇa consciousness is unattached to cinemas, night clubs, naked dance shows, restaurants, liquor shops, etc. He becomes completely freed. He saves his valuable time from being extravagantly spent in the way of smoking, drinking, and attending the theater and dancing. One who is not in Kṛṣṇa consciousness usually cannot sit silently for even half an hour."

Prabhupāda: Yes. That is also another symptom, restlessness. A Kṛṣṇa conscious person can sit down in one place. Just like Haridāsa Ṭhākura. He was chanting Hare Kṛṣṇa mantra, sitting one place, day and night. There is not a single example in the world that one can sit down, I mean to say, ordinary persons. They cannot. They must be restless. But Kṛṣṇa consciousness is so nice that one can sit down in one place. Of course, it is not to be imitated. It is to be attained. Anywhere. Just like Gosvāmīs. They used to live underneath a tree one night. So these things are possible when one is advanced in Kṛṣṇa consciousness. Go on.

The Nectar of Devotion -- Vrndavana, November 13, 1972:

He's first-class yogi. Who? "Who is always thinking of Me within his heart." Śraddhāvān. "With faith and love, he's always thinking of Kṛṣṇa." He's first-class yogi. So our, this Kṛṣṇa consciousness movement is so nice that, if we take it seriously, then immediately, on the first stage, we become a first-class yogi. Immediately, without any bodily endeavor, mystic exercise. No need. In the Kali-yuga it is not possible. The yoga practice, in your Western countries, it is very popular; but that is a farce. Yoga practice is very difficult, especially in this age. Kṛte yad dhyāyato viṣṇum (SB 12.3.52). Yoga practice was being done in the Satya-yuga. People were very strong; they used to live for many, many years. They could practice yoga. Here we do not know when we shall die. There is no, I mean to say, fixed-up time. At any moment, we can die. Padaṁ padaṁ yad vipadām (SB 10.14.58). We are simply in the midst of dangerous condition. At any moment.

The Nectar of Devotion -- Calcutta, January 27, 1973:

Mādhavānanda: "There is a similar statement by Śrī Kṛṣṇa Himself to Uddhava in the Eleventh Canto of Śrīmad-Bhāgavatam, Twenty-seventh Chapter, verse 49. The Lord says there, 'My dear Uddhava, all persons are engaged in activities, whether those indicated in the revealed scriptures or ordinary worldly activities. If by the result of either of such activities they worship Me in Kṛṣṇa consciousness, then automatically they become very happy within this world, as well as in the next. Of this there is no doubt.' We can conclude from this statement by Kṛṣṇa that activities in Kṛṣṇa consciousness will give everyone all perfection in their desires.

"Thus the Kṛṣṇa consciousness movement is so nice that there is no need of even designating oneself brāhmaṇa, kṣatriya, vaiśya, śūdra, brahmacārī, gṛhastha, vānaprastha or sannyāsī. Let everyone be engaged in whatever occupation he now has. Simply let him worship Lord Kṛṣṇa by the result of his activities in Kṛṣṇa consciousness. That will adjust the whole situation and everyone will be happy and peaceful within this world. In the Nārada-pañcarātra, the regulative princi..."

Prabhupāda: "Everyone" means one who takes to Kṛṣṇa consciousness. "Everyone" does not mean that one who does not. But if one takes to Kṛṣṇa consciousness, by his influence, hundreds will be happy. Hundreds will be happy. So a few people, if they become Kṛṣṇa conscious, then there will be tremendous benefit to the human society. Not that everyone will become Kṛṣṇa conscious. By the presence of really a pure Kṛṣṇa conscious person, many people will be benefited.

Festival Lectures

Nrsimha-caturdasi Lord Nrsimhadeva's Appearance Day -- Bombay, May 5, 1974:

Kṛṣṇa consciousness is so nice that if one gets Kṛṣṇa consciousness, yaṁ labdhvā cāparaṁ lābhaṁ, aparaṁ lābhaṁ, any other benefit or gain is never considered. This is so nice. We are hankering after getting this, that, this, that, this, that, so many things. Dehi, dehi, dehi, dehi. But as soon as you get Kṛṣṇa consciousness, you will be satisfied.

Sri Vyasa-puja -- New Vrindaban, September 2, 1972:

So the Kṛṣṇa consciousness movement is so nice that it makes a person perfect in everything: perfect in knowledge, perfect in strength, perfect in age, everything. We need so many things. So this perfection of life, the process how to make life perfect, is coming down from Kṛṣṇa. Kṛṣṇa, He is the origin of everything. Therefore the knowledge of perfection is also coming from Him, and periodically-periodically means after millions and millions of years—Kṛṣṇa comes.

His Divine Grace Srila Bhaktisiddhanta Sarasvati Gosvami Prabhupada's Disappearance Day, Lecture -- Bombay, December 22, 1975:

So people do not understand this, what he should do, what he should not do. Pravṛtti, nivṛtti. Because he cannot distinguish, therefore he is asura. Asura-demons, or atheist. So if you analyze the modern... (break) This Kṛṣṇa consciousness movement is so nice that it is invented..., not invented; it is there in the Vedic literatures. Kṛṣṇa Caitanya Mahāprabhu, He has given us this process of realizing Kṛṣṇa and becoming expert in understanding what we should do and what we should not do, pravṛtti nivṛtti. And therefore if we know that we should not do this, we should do this, then we become immediately devatā. And if you do not know what we should do and what we should not do, then we remain asura. It is not that because one is asura, he cannot become a devatā. The asura can become devatā, provided he knows these two things: pravṛtti and nivṛtti.

Sri Sri Rukmini Dvarakanatha Deity Installation -- Los Angeles, July 16, 1969:

So Kṛṣṇa consciousness is so nice, it opens the door of highest perfectional platform for everyone provided he follows the rules and regulations. That's all. That is the only condition. Otherwise, if simply by imitating, if somebody thinks, "Oh, I can become a..." like that. "If such and such person can become, I can do..." No. That is warned by Rūpa Gosvāmī,

śruti-smṛti-purāṇādi-

pāñcarātrikī-vidhīṁ vinā

aikāntikī harer bhaktir

utpatayaiva kalpate

(Brs. 1.2.101)

If we simply imitate, oh, that will not do. So do not try to imitate, follow the simple rules and regulations, it is very nice, and above all, chant Hare Kṛṣṇa. You'll become purified. Without being purified you cannot touch Rādhā-Kṛṣṇa.

Six Gosvamis Lecture, Sri Sri Sad-govamy-astaka -- Los Angeles, November 18, 1968:

Kṛṣṇa consciousness is so nice that unless one is a staunch atheist, everyone will like this Kṛṣṇa conscious movement. As an evidence, people are receiving these boys who are chanting and dancing. Out of their love they are contributing something, they are purchasing magazines. So this is sympathy, sign of love. So they are not, of course, very big business magnate or politicians; they are common men. But it is appealing to the common people. There is no doubt about it.

Arrival Addresses and Talks

Arrival Lecture -- Los Angeles, June 29, 1971:

We are living in Vaikuṇṭha in this temple. Anyone can practically see how they came from hellish life; now they are living in Vaikuṇṭha. So Kṛṣṇa consciousness is so nice and so simple. Why people are so foolish they do not take it? What is their complaint? We are living so nicely that sometimes people are envious, that "These people have no business, no occupation, and they are living in nice house, eating nice Kṛṣṇa prasādam, and chanting Hare Kṛṣṇa, and dancing!" They're envious. But when we say, "Why don't you come here?" they will deny: "No, sir. I cannot go." (laughter) Why you are envious? You come and participate and live like us, happily. "No." That he will not. (laughter) And this is the māyā. You see? Māyā will say, "Oh, why you are going there? (laughter) You just come here in the Bowery Street, and as soon as you get some money, you purchase one bottle and lie down." That is life.

Initiation Lectures

Initiation Lecture -- Hamburg, August 27, 1969:

So Kṛṣṇa consciousness is so nice that even one is put into the terrible condition of distress, he is not perturbed. Nārāyaṇa-parāḥ sarve... There are many verses like that. We can quote hundreds. Nārāyaṇa-parāḥ sarve na kutaścana bibhyati (SB 6.17.28). If one becomes Kṛṣṇa conscious, he is not afraid, any condition of life. Na kutaścana bibhyati. Svargāpavarga-narakeṣv api. If he is put into the hell or in heaven or in the spiritual world or any world, he is happy. Tulyārtha-darśinaḥ. He thinks everything is all the same. "Either you put me in the hell or heaven or this or that, (it) is all the same." Because he is always with Kṛṣṇa, chanting Hare Kṛṣṇa. Kṛṣṇa is always with him.

Initiation Lecture -- Boston, December 26, 1969:

Kṛṣṇa consciousness is so nice. You keep yourself. And for keeping yourself in that consciousness, the simple method is this chanting, Hare Kṛṣṇa. You keep yourself chanting as many hours, twenty-four hours. Why as many hours? Twenty-four hours. Kīrtanīyaḥ sadā hariḥ (CC Adi 17.31). Lord Caitanya says, "This is to be practiced twenty-four hours." And that you can do. It requires simply practice. Even in sleeping you can chant Hare Kṛṣṇa. Even in sleeping. And there is no bar. In sleeping, in eating, in going to the toilet room, there is no restriction. You can go on, "Hare Kṛṣṇa." You see. That will keep you in your svarūpa, in your real identification, and you'll never be attacked by māyā.

Initiation Lecture and Ceremony -- New Vrindaban, September 4, 1972:

Prabhupāda: So, "All glories to the assembled devotees" means "including the children." Kṛṣṇa consciousness movement is so nice that even children without any knowledge of Vedānta—and big, big philosopher—simply by attending the performance of devotional service even a child's mind can be glorious—without an education. That is...We are explaining in this statement of Sūta Gosvāmī: ahaituky apratiyatā. Apratiyatā means "it cannot change anymore." It doesn't matter what he is. He may be a grown-up man or a small child. He may be educated, noneducated; civilized or uncivilized; even man or animal. Everyone can take part in Kṛṣṇa consciousness. Bhakti-yoga.

Initiation Lecture and Ceremony -- New Vrindaban, September 4, 1972:

So, this Kṛṣṇa consciousness movement means to train people to come to the original constitutional position. What is that? Every living entity is part and parcel of God; therefore the duty of the part and parcel is to serve the whole. The part and parcel cannot enjoy individually or independent—that is not possible. Just like this finger is part and parcel of my body. It has to enjoy at a certain cost. Not that a finger will catch up some rasagullā and enjoy it—that is not possible. It must go through the stomach. The rasagullā will be caught and put into the mouth—it must go to the stomach, and the stomach will digest it, and the energy will be distributed, not only to this finger but other fingers, other parts of the body. This has to be learned. That is called yato bhaktir adhokṣaje. We are discussing that point. And this Kṛṣṇa consciousness movement is so nice that immediately everyone comes into ecstasy, and he wants to serve Kṛṣṇa.

General Lectures

Lecture -- Seattle, October 7, 1968:

So our request to you all who are present here or who are not present here, that you try to understand this Kṛṣṇa consciousness movement, and if you do not understand immediately, if you kindly associate with us, put your questions, try to understand... We don't say that you blindly accept it. Put your question, try to understand, read our literature, and you'll understand. There is no doubt about it. And you'll take to it. And if you take to it, you'll be happy. In other processes... Just like a political creed. Unless it is nationally accepted... Just like there are so many political parties in every country. Everyone is trying to bring in the forefront the party politics because the leader cannot be successful unless the whole country accepts his philosophy, his party. But Kṛṣṇa consciousness is so nice that it does not require that a community or a nation or a family or any group has to accept, then you will be happy. No. Individually, if you accept. If your family does not accept, if your community does not accept, if your country does not accept, it doesn't matter. You will be happy.

Lecture -- Seattle, October 11, 1968:

Indian," "I am this or that..." "I am part and parcel of the Supreme," that is the greatest qualification.

Young man (5): When you succumb to Kṛṣṇa consciousness, or to Kṛṣṇa, do you still have any obligation to, say, the worldly affairs, in making, say, the world a better place?

Prabhupāda: Yes. This is my obligation, to give them education in Kṛṣṇa consciousness. That is the best service I am giving to the humanity. Why I have come to your country? I am old man. Just to fulfill this obligation. So when one becomes Kṛṣṇa conscious he feels obligation very extensive, not limited. He is called mahātmā, very broad-minded. Not cripple-minded. So "I am good, my father is good"—not like that. So Kṛṣṇa consciousness is so nice that it makes your mind broader. Mahātmā. Sa mahātmā su-durlabhaḥ. This exact word is there in the Bhagavad-gītā:

bahūnāṁ janmanām ante

jñānavān māṁ prapadyate

vāsudevaḥ sarvam iti

sa mahātmā su-durlabhaḥ

(BG 7.19)

After many lives' cultivation of knowledge, when one comes to the point that Vāsudeva or the Supreme Personality of Godhead is everything, He is the cause of all causes, then he surrenders unto Him. But such kind of surrendering soul is very rare. So in this Kṛṣṇa consciousness movement we do not expect that everyone can join, but anyone who joins, it is to be understood that in his previous life he has passed all cultivation of knowledge. Otherwise it is not possible.

Class in Los Angeles -- Los Angeles, November 15, 1968:

So Kṛṣṇa consciousness is so nice that it is activities of liberated stage. Everyone is trying to get liberation from these material pangs, every philosophy. Buddha philosophy, they are also trying-nirvāṇa. Nirvāṇa means extinguish this. So they want to make void. All these material varieties, they want to make it zero. That is Buddha philosophy. Māyāvāda philosophy is more or less like that. It is a second edition of Buddha philosophy. Zero, but that zero is without life. Māyāvāda philosophy says, "Yes, that zero, but with life." That is the mistake. If there is life, then there must be varieties. Life without variety is not possible. Dead body without variety, not life without variety. So these are the defects of all other philosophies. They're not defects, but the class of people amongst whom the philosophy was taught, they could not understand more than that. That's all.

Class in Los Angeles -- Los Angeles, November 15, 1968:

So Kṛṣṇa consciousness is so nice. That is the test. All these boys, any man can come and ask them how they are feeling. Unless they feel some spiritual satisfaction, how they can give up everything and be engaged in this Kṛṣṇa conscious chanting? Therefore this is the test. Naiṣāṁ matis tāvad urukramāṅghrim. Matis tāvad. Matis tāvad urukramāṅghrim. Urukramāṅghrim. Urukrama, Kṛṣṇa's another name is Urukrama. Urukrama means... Uru means very difficult, and krama means steps.

Lecture -- Hawaii, March 23, 1969:

Apratihatā means without being checked. Kṛṣṇa consciousness is not such thing that because one is child, he cannot learn; because one is blind, he cannot learn; because one is poor, therefore he cannot... Because one is rich... No condition, anyone, simply he must be a living entity, that's all. He must not be a dead stone. If he has got life, he can learn Kṛṣṇa consciousness. It is so simple and so nice.

Speech to Maharaja and Maharani and Conversations Before and After -- Indore, December 11, 1970:

Vande rūpa-sanātanau-raghu-yugau śrī-jīva-gopālakau. This movement is pleasing both to the dhīra and adhīra. There are two classes of men. Dhīra means those who are advanced in spiritual consciousness, Kṛṣṇa consciousness, and adhīra means those who are advancing in the process of sense gratification. So these two classes of men... Dhīrādhīra-jana-priyau. Kṛṣṇa consciousness movement is so nice that we can please both classes of men, the dhīras and the adhīras. Anyone we invite. I have spread this movement not restricting them, that "You can enter in my class after being qualified." No. Whatever you are, come. Dhīrādhīra. You come, chant, have musical instruments, plays, enjoy, dance, take prasādam and go home. And if you like, you read literatures, if you are intelligent. So everything was given to them. And they are American boys and girls. They are intelligent, qualified. So they are coming.

Lecture on Teachings of Lord Caitanya -- Bombay, March 17, 1971:

We don't think anything greater than the service of the Lord. That is the bhakta's position. Ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167), that is bhakti. Simply to serve Kṛṣṇa favorably. Kṛṣṇa conscious, always thinking of Kṛṣṇa, how He will be satisfied. Not thinking of Kṛṣṇa, how I shall kill Him. That is Kaṁsa's Kṛṣṇa consciousness. Kaṁsa was always thinking of Kṛṣṇa, but his business was to make plan how to kill Kṛṣṇa. Not that sort of Kṛṣṇa consciousness. Our Kṛṣṇa consciousness is ānukūlyena, favorable, how Kṛṣṇa will be satisfied. Although Kaṁsa's Kṛṣṇa consciousness helped him—he got liberation. Kṛṣṇa consciousness is so nice that if you become Kṛṣṇa conscious unfavorably, still you get the immediate profit being liberated.

Pandal Lecture -- Bombay, April 7, 1971:

Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). You simply go to any friend and advise him, "Please surrender unto Kṛṣṇa." That is also sacrifice. Is there any difficulty or expenditure to accept this saṅkīrtanair yajñaiḥ prāyaiḥ, to accept this saṅkīrtana-yajña movement by anyone? Anyone can accept it, provided he is willing to do it. The Kṛṣṇa consciousness movement is so nice. It is meant for everyone. There is no discrimination. So far we Indians are concerned, we have got some responsibility. Therefore Kṛṣṇa, Lord Kṛṣṇa says... Lord Caitanya Mahāprabhu says—He is Lord Kṛṣṇa also—bhārate-bhūmite manuṣya-janma haila yāra. Especially for the Indians. Indians have got special prerogative for spreading this Kṛṣṇa consciousness movement all over the world.

Pandal Lecture -- Bombay, April 10, 1971:

Nirbandhe kṛṣṇa-sambandhe yukta-vairāgyam ucyate. So this Kṛṣṇa consciousness movement is so nice that it can transform the matter into spirit. How? Not transform, but the faith or feature is changed. Consciousness is changed. The same example as we have several times recited, that you take an iron rod, put into the fire. It becomes warm, warmer. But when it is red hot, it is no longer iron; it is fire. If you touch that rod, hot iron, in any place, it will burn. Similarly, Vaiṣṇava, by his spiritual advancement in Kṛṣṇa consciousness, makes the whole body spiritualized. Just try to understand the same example. By developing your Kṛṣṇa consciousness, you can make your body spiritualized, completely forgetting all material activities. Yayedaṁ dhāryate jagat (BG 7.5).

Pandal Lecture -- Bombay, April 11, 1971:

But Kṛṣṇa consciousness is so nice that in whatever quality or modes of nature you are in, if you simply chant this Hare Kṛṣṇa mantra, all of you come to this transcendental position of Kṛṣṇa consciousness. That is the advantage of this Kṛṣṇa consciousness movement. It doesn't matter in what modes of nature and quality you are now existing. If you simply take to this process of chanting Hare Kṛṣṇa mantra you, if not immediately, but gradually you'll be assured to come to the Kṛṣṇa conscious platform. That is our program.

Lecture at Art Gallery -- Auckland, April 16, 1972:

We have some devotees in Russia, very young men. They are very much interested in Kṛṣṇa consciousness, and they are chanting, although silently, so that government may not hear. There will be danger. So Kṛṣṇa consciousness is so nice, and it is a great science. Unfortunately, there is no arrangement in any university, in any educational institution, or any arts or science college, "What is God?" There is no such arrangement. This is the most regrettable condition of the present society.

Lecture -- Bombay, September 25, 1973:

Kṛṣṇa consciousness is so nice, even one takes by sentiment, still he is profited. And person who are very honest in executing his duty but does not take to Kṛṣṇa consciousness, śāstra says ko vārtha āpto abhajatām: "What does he gain?" He does not gain anything, because he is bound up by the resultant action of his karma. So it is a great science. One has to understand. Then... But for the present... Of course, a Kṛṣṇa-bhakta never takes the profession of a dacoitry. We have no such evidence. Rather, dacoits were made very great devotees. There are instances. But Kṛṣṇa says, "Even if he is dacoit, but Kṛṣṇa-bhakta," sādhur eva sa mantavyaḥ (BG 9.30), "he is to be considered sādhu." So it is the certificate of Kṛṣṇa. What can I do?

Philosophy Discussions

Philosophy Discussion on Plotinus:

Therefore the Kṛṣṇa consciousness movement is so nice. Anyone who takes it seriously, he becomes immediately liberated, because liberation means to be engaged in Kṛṣṇa's service. This is liberation. We are engaged in māyā's service. That is our bondage. But service we have to render. We are servant—either māyā's servant or Kṛṣṇa's servant. Servant is our constitutional position. Jīvera svarūpa haya nitya kṛṣṇa dāsa (Cc. Madhya 20.108-109), Caitanya Mahāprabhu says. Our real identity is eternal servant of Kṛṣṇa. So even if he is..., are in this material body, if you are engaged in Kṛṣṇa's service, that is liberation.

Purports to Songs

Purport to Parama Koruna -- Los Angeles, January 16, 1969:

Actually, this Kṛṣṇa consciousness movement, saṅkīrtana movement, is so nice and attractive, every simple, I mean to say, unsophisticated person shall be attracted. But if one is not attracted it is to be understood that he is being punished by the laws of the superintendent of death. Anyway, if we stick to this principle of chanting, then even Yamarāja, the superintendent of death, he'll also fail to punish. That is the verdict of Brahma-saṁhitā. Brahma-saṁhitā says, one who takes to this devotional life, his reaction of past deeds are adjusted immediately. so every one of us should take part in this movement of Kṛṣṇa consciousness by chanting Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare, Hare Rāma Hare Rāma Rāma Rāma Hare Hare.

Purport to Jaya Radha-Madhava -- New York, July 20, 1971:

So our Kṛṣṇa consciousness movement is so nice that everyone can go to Kṛṣṇaloka and become His associate, as a friend or so many other things, as a servant, as father, as mother. And Kṛṣṇa is agreeable to any one of these propositions. These things are described very nicely in our Teachings of Lord Caitanya. So Kṛṣṇa does not go even a step from Vṛndāvana. The original Kṛṣṇa is Vṛndāvana.

1968 Conversations and Morning Walks

Interview -- September 24, 1968, Seattle:

nterviewer: Would you discuss your dancing with me please and explain something of it. I first saw it Tuesday evening, and I would like to know more about it.

Prabhupāda: We don't this dancing as an art. It is automatic. We dance, we cry, we chant, we laugh not by artificially learning it. But Kṛṣṇa consciousness is so nice. As you begin to chant, naturally you feel for dancing. So it is not taught artificially. It comes simultaneously with development of Kṛṣṇa consciousness.

Press Interview -- December 30, 1968, Los Angeles:

Journalist: Yes. A very courageous man. Well the answer seems very pat, so to speak, and if it's that...

Prabhupāda: Now, if you cooperate, then I can change the whole thing in your country. They will be very happy. Their everything will be very nice. This Kṛṣṇa consciousness movement is so nice. Provided you cooperate. Nobody is cooperating. Simply these boys, they have kindly come to me and cooperating. So my movement is progressing, but very slowly. But if the leaders of the American people, they come and they try to understand and they try to introduce this system, oh, your country will be the nicest country in the world.

1969 Conversations and Morning Walks

Room Conversation -- April 27, 1969, Boston:

Pradyumna: Sadānandinī.

Prabhupāda: A very nice girl. Yes. Always chanting and dancing and always jolly. (chuckling) Very nice girl. You know her? No. She has recently joined. She is good devotee, good worker, very nice. So Kṛṣṇa consciousness is so nice. Anyone who comes to Kṛṣṇa consciousness immediately becomes beautiful in every respect.

1970 Conversations and Morning Walks

Room Conversation -- December 13, 1970, Indore:

If anyone is serving the cause of his religion very perfectly, very nicely, so-called nicely, but after serving or observing the rules and regulation, one's religious principles, if he does not understand what is God and relationship with Him and does not become attracted to Kṛṣṇa, or God, then all, whatever he has done, it is simply waste of time. So Kṛṣṇa consciousness is so nice and so important.

1973 Conversations and Morning Walks

Room Conversation with Mister Popworth and E. F. Schumacher -- July 26, 1973, London:

Popworth: How do you envisage one should act, if I may ask that?

Revatīnandana: He said, how do you envisage that one should act. How should one act? He's asking.

Prabhupāda: That you will find in the Bhagavad-gītā. Just like Arjuna. He was a kṣatriya, a warrior, but he acted on account of Kṛṣṇa. We are acting, but we are acting at the present moment for our sense gratification. Everyone is thinking that "If I do like this, it will give me great satisfaction." That is my sense gratification. I am acting for my satisfaction, not for Kṛṣṇa's satisfaction. So when we act for Kṛṣṇa's satisfaction, that is the perfection. Then we save the material pollution. This is the secret. Arjuna is a good example. Before fighting, he was thinking in terms of his own satisfaction. But when he understood Bhagavad-gītā and he agreed to act for Kṛṣṇa's satisfaction, then he became perfect. So our, this Kṛṣṇa consciousness movement is so nice that we do not say immediately to stop. Just like "Cars, Profits and Pollution," the very nice description of these three things. But there is no suggestion of remedy. That he does not know. If he suggested remedy, "Now stop all cars driving," or "Stop this nonsense business," that is impossible. That is craziness. So we do not say that you stop it. But we say, purify it. Just like there is pollution. So pollution is there. You cannot stop manufacturing cars or driving cars. That is not possible. But you can purify the pollution. That is possible.

1974 Conversations and Morning Walks

Morning Walk -- January 3, 1974, Los Angeles:

Karandhara: There are so many misrepresentations.

Prabhupāda: Because their folly is... They therefore do not take authority. Otherwise they'll be exposed. Yes. śāstra-cakṣusā. Yaḥ śāstra-vidhim utsṛjya vartate kāma-kārataḥ (BG 16.23). These are the injunctions. (dog barks) Yes, come on. We have got your punishment. So there is an argument: pala bonatu hoya (?). "I'm not afraid of you. Although I'm, I'm going away, I'm not afraid of you. (laughter) Don't think that I am afraid of you." This is dog business. They'll go, "gow!" and go away, go away. They'll not come forward. Come on. (laughter) (break) Well, our every day is a New Year. Nava-navayauvana. Our Kṛṣṇa consciousness is so nice, the more you advance, you see new year, new year. That's all. Nothing is old. People are seeing that they are simply chanting the old slogan, Hare Kṛṣṇa.

Room Conversation -- February 13, 1974, Vrndavana:

Dr. Kapoor: You are just an instrument, you see.

Prabhupāda: Just like Kavirāja Gosvāmī also writes that I do not know how things are coming, but with my hand is getting written. It is something like that.

Dr. Kapoor: Yes, yes. It cannot be, cannot but be (indistinct).

Prabhupāda: Kṛṣṇa consciousness is so nice. Even by his consciousness it acts faultlessly.

Dr. Kapoor: It acts immediately.

Prabhupāda: Yes.

Room Conversation with Richard Webster, chairman, Societa Filosofica Italiana -- May 24, 1974, Rome:

Richard Webster: But some things have improved.

Prabhupāda: Many countries... Especially we are Indian. We have seen in India. Nowadays there is no eatables. The government cannot supply food, failure, the problem which is not even amongst the beasts and birds. The birds and beasts, they have no such problem. They are freely living, jumping from one tree to another, because they know there is no problem of eating. And human society, there is problem of eating. What is the advancement? And there is enough place for producing food. I have seen Africa, Australia. Enough place. If the foodstuff is produced there, ten times of the population can be well fed. But they are: "Don't enter. Don't come here." The Africans will say to the Indians, "Don't come here. Go out." What is this? Therefore Kṛṣṇa consciousness is so nice. We say, "Everything belongs to Kṛṣṇa. We are all sons of Kṛṣṇa. Let us live peacefully and utilize Kṛṣṇa's property." This is the best philosophy.

1975 Conversations and Morning Walks

Room Conversation with Dr. John Mize -- June 23, 1975, Los Angeles:

Prabhupāda: Unmotivated means "Oh, Kṛṣṇa consciousness, service of Kṛṣṇa, is so nice. Let me begin immediately." Now, "What will be the result? What shall I gain? What is the profit?" No such consideration. "Begin immediately." And if you begin in that way, there is no impediment. Apratihatā. It is so nice thing. In the material world, if you want to begin some work, then you require some preliminary qualification. It doesn't require any preliminary qualification. Whatever qualification you have got, that is sufficient. Begin. And nobody can say, "Oh, I am not educated," "I am not rich," or "I am not born of a high family." There are so many. No. These things are not impediments. Educated or uneducated, culture or no culture, it doesn't matter. You can begin immediately. The Indian culture was checked by the caste brāhmaṇas, that "This Kṛṣṇa consciousness is meant for the Hindus." Therefore it was not spread. Such a great thing, philosophy of Bhagavad-gītā, remained covered because they thought it is meant for the Hindus, for the Indians, or those who came out of India, they misinterpreted in a rubbish way. And now it is being presented as it is, it is becoming effective. Therefore apratihatā: nothing material can check its progress. Unless one voluntarily refuses it, there is no checking.

1976 Conversations and Morning Walks

Morning Walk -- December 25, 1976, Bombay:

Guest (1): Yes yes, but foundation stone is there. City is there...

Prabhupāda: Foundation or no foundation, but we'll not agree. That is the difficulty. We'll not agree.

Guest (1): It's a difficult job, but it has to be done because I...

Prabhupāda: Kṛṣṇa consciousness is so nice. Kṛṣṇa says,

sarva-dharmān parityajya

mām ekaṁ śaraṇaṁ vraja

ahaṁ tvāṁ sarva-pāpebhyo

mokṣayiṣyāmi mā śucaḥ

(BG 18.66)

Our difficulties are due to our sinful activities. So Kṛṣṇa assures, "I will excuse you from the resultant action of all sinful activities. You surrender to me." But I will not do that. What Kṛṣṇa will do? He says, He assures, but nobody will do that. I say to my tenants here, that "You become Kṛṣṇa conscious. You won't have to pay rent." (laughter) Because the whole rent... I am getting two-thousand, 2,500. That is my one day's expenditure.

Guest (1): Eventually they will come around, but it will take time.

Prabhupāda: No, the leaders are not... Because their position will be finished, the so-called leaders. They want to keep in ignorance the mass of people so their foolish leadership may go on continually. That is everywhere. (break) ...learn this philosophy and preach. That is the best service.

1977 Conversations and Morning Walks

Room Conversation with Ram Jethmalani (Parliament Member) -- April 16, 1977, Bombay:

Ram Jethmalani: (laughing) You don't blame me.

Prabhupāda: (laughs) No, it is not blaming, it is fact. It is the real understanding. Without evidence, without proof, how law can be established? That's a good method. So he is speaking like lawyer, that "You want evidence, you want witness: see here." Tāra sākṣī jagāi mādhāi. So that is five hundred years ago. Now in our Hare Kṛṣṇa movement you see practically. Drunkards, illicit sex-hunters, and so on, so on, they have become saintly persons. This is the effect of it. So... And Kṛṣṇa also says, māṁ hi pārtha vyapāśritya ye 'pi syuḥ pāpa-yonayaḥ (BG 9.32). It doesn't matter. Pāpa-yoni. According to our Vedic system, low-class, those who are born in low-grade family, they are called pāpa-yoni. Brāhmaṇa, kṣatriya, vaiśya, śūdra, lower than that—śūdrādhaḥ. Kirāta-hūṇāndhra-pulinda-pulkaśā ābhīra-śumbhā yavanāḥ khasādayaḥ (SB 2.4.18). They are called pāpa-yoni, untouchables. Of course, nowadays these things cannot go on. But these are there. So Kṛṣṇa says, ye 'pi syuḥ pāpa-yonayaḥ. Anyone born in anywhere, te 'pi yānti parāṁ gatim. Mām eva vyapāśritya. Kṛṣṇa consciousness is so nice, everyone can be elevated. So what is this harijana? We can do.

1970 Correspondence

Letter to Rupanuga -- Los Angeles 7 March, 1970:

I am glad to learn how the students are friendly toward the devotees although they are generally depressed and rebellious. So Krsna Consciousness is so nice that it can pacify even the most rebellious person because it appeals to the soul.

1971 Correspondence

Letter to Jadurani -- Bombay 1 April, 1971:

Please go on with this painting work with all enthusiasm. Our Krsna consciousness is so nice. By painting, your love of Krsna will become mature.