Therefore, we are inviting you at this place of Śrī Caitanya Mahāprabhu, His birthsite, to take the inspiration given by Śrī Caitanya Mahāprabhu. That will help us understanding Kṛṣṇa. Tato māṁ tattvato jñātvā visate tad anantaram. If you simply understand Kṛṣṇa, tattvataḥ, in truth, by the mercy of Śrī Caitanya Mahāprabhu... Namo mahā-vadānyāya kṛṣṇa-prema-pradāya te (CC Madhya 19.53). Śrī Caitanya Mahāprabhu's activities means His distributing kṛṣṇa-prema, love of Kṛṣṇa. He has no other business. He has no other business. At the full youthful age He gave up His family life, beautiful wife, most obedient perfect wife, beautiful wife, mother, affectionate mother, very good prestige, social prestige. Nimāi Paṇḍita, learned scholar, everything He sacrificed. Tyaktvā su-dustyaja rājya lakṣmīm. Gave up everything—that is the teachings of Lord Caitanya—and became a servant of Kṛṣṇa personally. He's Kṛṣṇa Himself, but teaching us how to become servant of Kṛṣṇa. This is the significance of Śrī Caitanya Mahāprabhu or Kṛṣṇa Himself along with His personal associates—sāṅgopāṅgāstra pārṣadam... Kṛṣṇa comes to kill the demons: paritrāṇāya sādhūnāṁ vināśāya ca duṣkṛtām (BG 4.8). This is the business of Kṛṣṇa, two-sided business: one side killing the demons, another side giving the protection to the devotees. So Śrī Caitanya Mahāprabhu appeared on this part 488 years ago to, I mean to say, hand the same two principles, paritrāṇāya sādhūnāṁ vināśāya ca duṣkṛtām. He... Vināśāya duṣkṛtām. He killed Jagāi-Mādhāi not by the body, but by their atrocious activities, stopped that. So Śrī Caitanya Mahāprabhu's mission is to kill the demon—not by life but by their heinous activities. Anyone who comes to be killed by Śrī Caitanya Mahāprabhu, his heinous, nefarious activities becomes killed and he becomes a Vaiṣṇava, just like Jagāi-Mādhāi.
So at the present moment, the whole world is full of Jagāi-Mādhāi, their four principles. Jagāi-Mādhāi means illicit sex, meat-eating, intoxication and gambling. This is Jagāi-Mādhāi. So this movement, Kṛṣṇa consciousness movement, is killing these Jagāi-Mādhāi principles: no illicit sex, no intoxication, no gambling, and no meat-eating. So one side killing the Jagāi-Mādhāi principle, and other side protection, chanting Hare Kṛṣṇa mahā-mantra.