Hearing about Krsna (Lectures, BG)

Expressions researched:
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Bhagavad-gita As It Is Lectures

Lecture on BG 1.23 -- London, July 19, 1973:

That is their business. That is called durbuddhi, durbuddhi, not very intelligent. All mūḍha, asses.

Real intelligent person is he who is satisfied what Kṛṣṇa has given him: "If Kṛṣṇa wants, He will give me more. Let me become Kṛṣṇa conscious. Let me study about Kṛṣṇa. Let me chant about Kṛṣṇa. Let me hear about Kṛṣṇa. Let me see with my eyes Kṛṣṇa, the Deity Kṛṣṇa. Let me engage my hands in worshiping Kṛṣṇa, in cleansing the temple, my hands. Let my legs be engaged in going to the temple." In this way all our senses should be engaged in the service of Kṛṣṇa. That is our real business. Tasyaiva hetoḥ prayateta kovido na labhyate yad bhramatām upary adhaḥ (SB 1.5.18). Tasyaiva hetoḥ: "For that purpose only." Which purpose? Which we could not achieve after wandering the whole universe, up and down. The living entity is wandering by transmigration from one body to another up and down. Sometimes he is becoming Brahmā even. Brahmā, Indra, Candra. He can become.

Lecture on BG 1.44 -- London, July 31, 1973:

He had thousands and thousands of devotees, but He never discussed Kṛṣṇa's rasa-līlā in the mass of people, never did it. Therefore it is restricted. Because they will misunderstand. These rascals, they do not know what is Kṛṣṇa, and they will misunderstand. They will be polluted. Of course, not polluted. Because after all, they will hear about Kṛṣṇa. But they may misunderstand. That is against their making progress to the spiritual life.

So Kṛṣṇa is not immoral. Kṛṣṇa is not engaging Arjuna to commit such sinful activities, svajanaṁ hatvā. No. Kṛṣṇa is engaging him in His service. So one has to understand that. So when Arjuna will understand that "This war, this fighting is not for my sense gratification, it is for Kṛṣṇa's sense gratification..." Then he agreed, because he is a devotee. Kariṣye vacanaṁ tava: (BG 18.73) "Yes I shall now act." This is the proposition. So ātmendriya-tṛpti-vāñchā dhare tāra nāma kāma.

Lecture on BG 2.11 -- London, August 17, 1973:

You can hear. Sit down. Stane sthitaḥ śrutigataṁ tanuvān manobhiḥ. Śrutigatam, śruti means this ear. Śrota-pantaḥ. This is called śrota-pantaḥ. Getting knowledge by hearing. Satāṁ prasaṅgān mama vīrya-samvido bhavanty hṛtkārṇa-rasāyana-kathāḥ, satāṁ prasaṅgāt (SB 3.25.25). When there is actually sat-sanga. Sat-sanga means this talking of Kṛṣṇa, hearing about Kṛṣṇa. When there is, there is no business. Not like a rented reciter or a paid reciter who is earning money by reciting. No, no. Not to hear from him. Actually, he's self-realized, who is working for the Lord, from satām. Satām means devotees. Satāṁ prasaṅga. Therefore is called satsaṅga. Satsaṅga means the association of the devotees. Sat means devotee. Sat means God. Oṁ tat sat. Or everything is asat. Asat means temporary. This material world is temporary. And sat means spiritual. So sat-saṅga means spiritual association. Sat-saṅgān mukta-duḥ-saṅgaḥ. The more you associate with sat, with devotees, then you become, more you become liberated.

Lecture on BG 2.18 -- Hyderabad, November 23, 1972:

One who is spiritually advanced, he's enjoying this Hare Kṛṣṇa, Kṛṣṇa's name. But those who are blunt, they will see, they will think, "What these people are chanting?" Because he has no power to hear. Ataḥ śrī-kṛṣṇa-nāmādi. But realization of Śrī Kṛṣṇa begins by hearing. That is the method. Śravaṇaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23). If you hear about Kṛṣṇa, if you chant about Kṛṣṇa, then gradually, your heart will be cleansed. Ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpaṇam (CC Antya 20.12). By chanting and hearing, the dirty things within the heart will be cleansed. Then you will understand what is your position in relationship with God. You'll understand what is God. Therefore in this age especially, Kali-yuga, because people cannot perform any other austerities... They're unable. They're so dull. Mandāḥ sumanda-matayo manda-bhāgyā hy upadrutāḥ (SB 1.1.10). This is the position of the people of this age. Prāyeṇa alpa āyuṣaḥ. Generally, their span of life is very short. It is decreasing, day by day.

Lecture on BG 2.18 -- Hyderabad, November 23, 1972:

Nāmnām akāri bahudhā nija-sarva-śaktis tatrārpitā niyamitaḥ smaraṇe na kālaḥ. The name, the holy name of Kṛṣṇa, is as powerful as Kṛṣṇa. There is no difference with Kṛṣṇa and His name. Kṛṣṇa is Absolute. Therefore there is no distinction between Kṛṣṇa's name, Kṛṣṇa's form, Kṛṣṇa's quality, Kṛṣṇa's entourage, Kṛṣṇa's pastimes, from Kṛṣṇa. Everything is Kṛṣṇa. If you hear about Kṛṣṇa, then you should know that you are touching Kṛṣṇa by aural reception. If you see Kṛṣṇa the Deity, that means you are seeing personally Kṛṣṇa. Because Kṛṣṇa is absolute. He can accept your service, any way. Because He is everything. Īśāvāsyam idaṁ sarvam (ISO 1). His energy. Parasya brahmaṇaḥ śaktis tathedam akhilaṁ jagat. Everything's Kṛṣṇa's energy. So if we are in touch with Kṛṣṇa's energy, with a little knowledge, we are directly in touch with Kṛṣṇa. This is the process. As you become constantly in touch with Kṛṣṇa, that is Kṛṣṇa consciousness.

Lecture on BG 2.20 -- Hyderabad, November 25, 1972:

When you become Vaiṣṇava, the brahminism is already included. General process is, unless one does not come to the sattva-guṇa platform, he cannot understand what is Kṛṣṇa consciousness. That is the general rule. But this Kṛṣṇa, devotional service, Kṛṣṇa consciousness movement, is so nice that simply by hearing about Kṛṣṇa, you come to immediately to the brahminical platform. Naṣṭa-prāyeṣu abhadreṣu nityaṁ bhāgavata-sevayā (SB 1.2.18). Abhadra. Abhadra means these three qualities of material nature. Even brahminical qualities. The śūdra quality, the vaiśya quality, or the kṣatriya quality, or even brāhmaṇa quality. They are all abhadras. Because in brāhmaṇa quality, again the same identification comes. "Oh, I am brāhmaṇa. Nobody can become brāhmaṇa without birth. I am great. I am brāhmaṇa." This false prestige comes. So he becomes bound up. Even in brahminical qualities. But when he comes to the spiritual platform, actually, as Caitanya Mahāprabhu said, "I am not brāhmaṇa, I am not sannyāsī, I am not gṛhastha, I am not brahmacārī," Not, not, not...These eight principles, varṇāśrama, He denies. Then what You are? Gopī-bhartuḥ pada-kamalayor dāsa-dāsānudāsaḥ (CC Madhya 13.80).

Lecture on BG 2.26 -- Hyderabad, November 30, 1972:

They are my sons. I am the father, original." Bīja-pradaḥ pitā. So why Kṛṣṇa will not be accepted? And actually that is happening. They are coming from different groups, but because every one of us is Kṛṣṇa's son, Kṛṣṇa's part and parcel, therefore simply it requires a little attentive hearing about Kṛṣṇa. Śravaṇādi-śuddha-citte karaye udaya. Sevonmukhe hi jihvādau svayam eva sphuraty adhaḥ (Brs. 1.2.234). In the Caitanya-caritāmṛta it is said, śravaṇādi-śuddha-citte karaye udaya. Kṛṣṇa is there, in everyone's heart. Īśvaraḥ sarva-bhūtānām (BG 18.61). But we do not know. But Kṛṣṇa and Kṛṣṇa consciousness can be awakened simply by hearing from the realized person. Satāṁ prasaṅgān mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ (SB 3.25.25). Satāṁ prasaṅgāt. From the lips of devotees, when it is heard, then it becomes hṛt-karṇa-rasāyana. It becomes very pleasing to the ear and to the heart. Taj-joṣaṇāt, if one cultivates in that way, āśu apavarga-vartmani śraddhā bhaktir ratir anukramiṣyati. These are the formulas.

Lecture on BG 2.40 - London, September 13, 1973:

One man is doing his duty, his occupational duty as a brāhmaṇa, or a kṣatriya or a businessman or a student or anyone. He's doing very nicely. But doing all these activities, if he could not awaken his dormant Kṛṣṇa consciousness, dharmaḥ svanuṣṭhitaḥ puṁsāṁ viṣvaksena-kathāsu yaḥ. Viṣvaksena-kathāsu yaḥ means just like you have come here to hear about Kṛṣṇa consciousness. Otherwise, why you have come here? You have come here hearing me or anyone discussing śāstra. So this is required. You may do anything as your occupational duty, but the real life is that you have to awaken your dormant Kṛṣṇa consciousness, become eager to understand about Kṛṣṇa. That is main business. So therefore, it is said that after doing your duties very nicely, but you have no taste for understanding Kṛṣṇa, viṣvaksena... Another name of Kṛṣṇa is Viṣvaksa. Kathāsu, kathāsu means "message." Dharmaḥ svanuṣṭhitaḥ puṁsāṁ viṣvaksena-kathāsu, notpādayed yadi ratim: (SB 1.2.8) if you do not awaken your attachment for hearing about Kṛṣṇa, kṛṣṇa-kathā... That is our main business. Caitanya Mahāprabhu—kṛṣṇa-kathā.

Lecture on BG 3.11-19 -- Los Angeles, December 27, 1968:

Therefore in this age Caitanya Mahāprabhu has recommended that you do not require to change your position. You simply try to hear about Kṛṣṇa from the rightful source. That's all. Then everything will be all right gradually. Everyone of us are mistaken or whatever you may call, but Kṛṣṇa is so kind that He gives His book, Bhagavad-gītā, He sends His representative, He comes Himself as Lord Caitanya to deliver us. He sends Lord Jesus Christ. So so many arrangement, but we don't take advantage. We are so fool and sinful. But still, the propaganda will go on.

Just like father, however misguided a son may be, whenever the father gets a chance, he says, "My dear son, you don't do this. It is not good. You do this." So that is the duty of the father. Similarly, we are bent upon continuing our sinful activities but there is sufficient arrangement by Kṛṣṇa to instruct us and to lead us back to Godhead, back to home.

Lecture on BG 4.3 -- Bombay, March 23, 1974:

This is the statement of Prahlāda Mahārāja. These are the b hakti process. If one wants to become bhakta, then he must begin with śravaṇam. Just like you have kindly come here to hear about Kṛṣṇa. This is the beginning of bhakti. Unless you hear about the Supreme Person... This is Vedic process. Śruti. Śruti. Veda is known as śruti.

śruti-smṛti-purāṇādi

pañcarātra-vidhiṁ vinā

aikāntikī harer bhaktir

utpātāyaiva kalpate

(Brs. 1.2.101)

If one does not follow the principles, Vedic principles, smṛti, the Vedic corollaries... Smṛti means literature which is written according to Vedic principles. That is called smṛti. And śruti means the Vedas. Bhaktyā śruta-gṛhītayā. Śruta-gṛhītayā. Śruta-gṛhītayā, there are two meanings. By hearing, or through the Vedic literature. Through the Vedic literature... Only bhakti is...

Lecture on BG 4.3 -- Bombay, March 23, 1974:

So those who are engaged in this process of bhakti, śravaṇaṁ kīrtanaṁ viṣṇoḥ... (SB 7.5.23). Viṣṇu means Bhagavān, or Kṛṣṇa. So śravaṇaṁ kīrtanam, you have to hear about Kṛṣṇa. That is śravaṇam. And kīrtanam, one has to chant. This is also kīrtanam. I am speaking to you; this is also kīrtanam. And you are hearing; this is bhakti. Śravaṇaṁ kīrtanam, about Kṛṣṇa. The chanting, dancing about Kṛṣṇa, this is bhakti. Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇam. And remembering about Kṛṣṇa. Man-manā bhava mad-bhaktaḥ. If you engage your mind... Sa vai manaḥ kṛṣṇa-padāravindayoḥ (SB 9.4.18). We have to fix up our mind always to the lotus feet of Kṛṣṇa. So if you do not accept this arcanam, this temple worship, how you can become, always be engaged in the lotus feet of Kṛṣṇa? These are the processes. These are not sentiments. This the scientific process. If you want... Your business is to become bhakta. That is perfection. And because Arjuna was bhakta, therefore Kṛṣṇa is speaking to him. So if you become... It is not monopolized by Arjuna. If you also become bhakta, Kṛṣṇa will speak to you. Now you say, "Where is God?" Where is God? Here is God. God is speaking. Why don't you see God? God is speaking. You'll find in the Seventh Chapter.

Lecture on BG 4.9 -- Bombay, March 29, 1974:

Meditation means as you see the form of Kṛṣṇa, and whenever you go, the impression of the form will be within your eyes, and if you think of Kṛṣṇa, your life is succesful. Therefore the Deity of Kṛṣṇa should be seen. That is the benefit of the eyes. The ears should be engaged hearing about Kṛṣṇa. The tongue should be engaged for eating Kṛṣṇa's remnants of foddstuff, prasādam. The nose should be engaged for smelling the flower which is offered to Kṛṣṇa, or the tulasī. In this way, when you engage all your senses, the legs should be utilized for coming to this temple to see Kṛṣṇa. Not to going to the cinema rascal. Then your life will be successful. You'll understand Kṛṣṇa. Kṛṣṇa is very kind. He says teṣāṁ satata-yuktānām (BG 10.10), if you engage all your senses for understanding Kṛṣṇa with devotion and faith, prīti-purvakam, with love, the love is the basic principle of understanding Kṛṣṇa.

Lecture on BG 4.10 Public Meeting -- Rome, May 25, 1974:

Means that you must hear about God, you must chant about God. Then the spiritual life begins. We request you, therefore, to chant the transcendental vibration, Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. This is chanting. And for hearing about Kṛṣṇa, you can read our books. We have got about twenty books like this, as you are seeing in my front. So if you want to understand Kṛṣṇa through philosophy and knowledge, there are immense provisions for this philosophy and knowledge in these books. So if you are unable to read or if you have no knowledge, if you have no education, you can simply chant the Hare Kṛṣṇa mahā-mantra. This is open to all. There is no secrecy.

Lecture on BG 4.11 -- Bombay, March 31, 1974:

You have seen that our process, chanting, this process is accepted even by a small child. He also dancing, he's also chanting. Don't think that these things will go in vain. The small child who is dancing and chanting, it will be recorded in his history. Puñji-budha. Kṛta-puṇya-puñjāḥ (SB 10.12.11). This is called ajñāta-sukṛti. The center is open to give chance people to hear about Kṛṣṇa, to chant about Kṛṣṇa, to see Kṛṣṇa, to take prasādam of Kṛṣṇa. So we request, take advantage of these facilities and be fully Kṛṣṇa conscious and make your life successful. Thank you very much. (end)

Lecture on BG 4.12 -- Bombay, April 1, 1974:

Nityaṁ bhāgavata-sevayā. That is stated, naṣṭa-prāyeṣv abhadreṣu nityaṁ bhāgavata-sevayā (SB 1.2.18).

This class is held for the benefit of the human society. And this is the process of nityaṁ bhāgavata-sevayā. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). If you regularly hear about Kṛṣṇa.... Why regularly? Constantly. If we practice in such a way that we shall hear about Kṛṣṇa, talk about Kṛṣṇa, chant about Kṛṣṇa, eat about Kṛṣṇa, work about Kṛṣṇa, sleep about Kṛṣṇa, walk about Kṛṣṇa, that is Kṛṣṇa consciousness movement. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ. Anything we do in relationship with Kṛṣṇa is pious. Puṇya-śravaṇa-kīrtanaḥ. Nirbandhaḥ kṛṣṇa-sambandhe yuktaṁ vairāgyam ucyate. This is the instruction of Śrīla Rūpa Gosvāmī. Dovetail everything with Kṛṣṇa activities, Kṛṣṇa consciousness. That is the recommendation. Then our life will be successful.

And Kṛṣṇa is sitting within your heart. When He sees you, that you are very serious about Kṛṣṇa, then He helps you.

Lecture on BG 4.12 -- Bombay, April 1, 1974:

Kṛṣṇaḥ abhadrāṇi vidhunoti. We have got many dirty things within our heart, but as soon as we begin to hear about Kṛṣṇa.... Just like we are hearing about Kṛṣṇa. Kṛṣṇa is speaking about Himself. Kṛṣṇa is speaking about the situation of this material world. He'll speak about the spiritual world. Everything is there in the Bhagavad-gītā. So if you regularly hear, that is the beginning of success of life, hearing.

The Vedas are called hearing, śruti. One has to hear Vedas from the right person. That is the recommendation of Śrī Caitanya Mahāprabhu. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ. To achieve success in self-realization or God realization, Śrī Caitanya Mahāprabhu recommends, sthāne sthitāḥ: "You just remain in your present position. You remain as a gṛhastha or as a brāhmaṇa or as a sannyāsī, as a businessman, professional man. It doesn't matter." Sthāne sthitāḥ: "You remain as a brāhmaṇa, kṣatriya, vaiśya, śūdra. It doesn't matter. But..." Śruti-gatāṁ tanu-vāṅ-manobhiḥ: "Just try to hear about Kṛṣṇa," śruti-gatām, aural reception. Śruti-gatām means aural reception.

Lecture on BG 4.12 -- Bombay, April 1, 1974:

Kṛṣṇa's another name is Ajita: He is never conquered. But any person who hears about Kṛṣṇa, jñāne prayāsam udapāsya namanta eva san-mukharitāṁ bhavadīya-vārtām, simply mental speculation, giving up this bad habit, jñāne prayāsam udapāsya, leaving aside, namanta eva, very humbly and meekly, if one hears from the realized soul about Kṛṣṇa, then in any position, sthāne sthitāḥ, because he is hearing from the realized soul, then one day it will be possible to conquer the unconquerable. Prāyaśo 'jita jito 'py asi tais tri-lokyām.

So this Kṛṣṇa consciousness movement is to give chance to everyone to hear about Kṛṣṇa. This is the first process, śravaṇam. And when one has heard very nicely about Kṛṣṇa, they can, then he can speak about Kṛṣṇa. And he must speak. You cannot remain without speaking. That is the result of śravaṇam. Śravaṇaṁ kīrtanam. One who has heard nicely, he must speak or preach. And preaching and hearing about whom? Śravaṇaṁ kīrtanaṁ viṣṇoḥ. Viṣṇu and Kṛṣṇa, the same thing.

Lecture on BG 4.14 -- Bombay, April 3, 1974:

Formerly everyone was taking education simply by hearing. There was no book. Formerly everyone was taking education simply by hearing. There was no book. Therefore all the Vedic knowledge is called śruti. Śrutibhir apanya.(?) Śruti-gatāṁ tanu-vāṅ-manobhiḥ. Śruti. So this Kṛṣṇa consciousness movement is opening centers just to give you chance to hear about Kṛṣṇa, only hearing. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṇ-manobhiḥ. Simply by hearing, you become perfect. Just like Parīkṣit Mahārāja. At the time of point of his death, he had no time to perform any yajña or any big, big thing. He simply heard Śrīmad-Bhāgavatam carefully. Śrī-viṣṇoḥ śravaṇe parīkṣid abhavad vaiyāsakiḥ kīrtane. And he became perfect simply by hearing.

So we have got so many nice things, our Vedic literature, and they are all summarized in the Bhagavad-gītā. If we simply hear, by simply hearing Bhagavad-gītā as it is, then if we understand Kṛṣṇa, kasmin tu bhagavo vijñāte sarvam idaṁ vijñātaṁ bhavati, then what happens? Iti māṁ yo 'bhijānāti karmabhir na sa badhyate (BG 4.14).

Lecture on BG 4.19-22 -- New York, August 8, 1966:

Prasidhyati means it flourishes. The cause is advanced. How? Utsāhāt. We should be very much enthusiastic: "Oh, Kṛṣṇa consciousness is so nice. We have heard about Kṛṣṇa consciousness so nice things. It is so beneficial for successful human mission, so I must have it. I must execute this Kṛṣṇa consciousness." This is called utsāhāt, to become energetic, not lethargic but energetic. So utsāhād dhairyāt. Dhairyāt means with patience. Suppose I have begun immediately. So if there are so many impediments, I am not immediately successful, oh, that does not matter. I must be patient.

Utsāhād dhairyān niścayāt. Niścayāt means with confidence. Confidence. Because Kṛṣṇa says this is this, so I must have confidence. "So Kṛṣṇa says like this, so it is sure it is successful." I must have that confidence. Utsāhād dhairyān niścayāt, and tat-tat-karma-pravartanāt. And you have to do, you have to act accordingly, as Kṛṣṇa says. If you do not act, then... So tat-tat-karma-pravartanāt sato vṛtteḥ, and your profession should be very honest. Sato vṛtteḥ.

Lecture on BG 4.23 -- Bombay, April 12, 1974:

These are the bhakti-yoga. You have to hear about Kṛṣṇa, the Supreme Personality of Godhead. Hearing, hearing, hearing, hearing, you can become mukta.

Just like Mahārāja Parīkṣit. He simply listened about Kṛṣṇa, Śrīmad-Bhāgavatam. At the last stage of his life, he listened from Śukadeva Gosvāmī, simply Śrīmad-Bhāgavatam, and he became liberated. Śrī-viṣṇoḥ śravaṇe parīkṣit. The śrī-viṣṇoḥ śravaṇe, about Lord Kṛṣṇa or Lord Viṣṇu. Parīkṣit Mahārāja became liberated. Abhavad vaiyāsakiḥ kīrtane. And vaiyāsaki, the son of Vyāsadeva, Śukadeva Gosvāmī, he simply narrated the topics of Śrīmad-Bhāgavatam. He became liberated.

Lecture on BG 4.23 -- Bombay, April 12, 1974:

This chance is being given by the Kṛṣṇa consciousness movement. We invite people all over the world, "Please come and join with this chanting, Hare Kṛṣṇa." Actually, whatever development has been made, it is only by this process. We don't impose any, I mean to say, regulation in the beginning. No. "Please come and sit down and hear about Kṛṣṇa." Śravaṇam. If you simply continue, if you do not do anything, I guarantee that if you simply come here and hear about Kṛṣṇa, you will be liberated. If you do not do anything, if you kindly come here and hear about Kṛṣṇa. Here or anywhere, śravaṇam.

Śrī Caitanya Mahāprabhu recommended this process. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhir ye prāyaśo 'jita jito 'py asi tais tri-lokyām. This is Śrī Caitanya Mahāprabhu's recommendation, that sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ: "You remain in your position." It doesn't require to change, because you are gṛhastha, or you are engineer, you are doctor or you are washerman. It doesn't matter.

Lecture on BG 4.24 -- Bombay, April 13, 1974:

So in the water, while we drink water or milk or even wine, any liquid thing, if you simply try to practice this, that "This taste, which I am enjoying, that is Kṛṣṇa," that begins Kṛṣṇa consciousness. It is not very difficult. Everyone can do that.

If you cannot chant, if you cannot hear about Kṛṣṇa, if you cannot understand about Kṛṣṇa.... Because the devotional method is śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam (SB 7.5.23). So to hear about Kṛṣṇa, it does not appeal to everyone. Kṛṣṇa is fighting in the battlefield of Kurukṣetra and Kṛṣṇa is playing on the courtyard of Yaśodāmāyi. There are so many description in the Śrīmad-Bhāgavatam. So ordinary, less intelligent men, they cannot understand that the Parabrahman, Supreme Brahman, can crawl in the courtyard of mother Yaśodā. It is very difficult for them to understand. Therefore the Tenth Canto of Śrīmad-Bhāgavatam, there is description of Kṛṣṇa's activities.

Lecture on BG 4.24 -- Bombay, April 13, 1974:

Because unless one understands what is Kṛṣṇa, he is not interested in the activities of Kṛṣṇa. But those who are devotees, they know that Kṛṣṇa and Kṛṣṇa's activities are one and the same, absolute. So if we cannot understand Kṛṣṇa.... Kṛṣṇa is so kind that He descends and plays in so many ways. If we simply hear about Kṛṣṇa, then that means we associate with Kṛṣṇa.

Chanting of Kṛṣṇa, Hare Kṛṣṇa mantra, is Kṛṣṇa. Nāma cintāmaṇiḥ kṛṣṇaś caitanya-rasa-vigrahaḥ (CC Madhya 17.133). These are the statement of śāstra. Kṛṣṇa's name, cintāmaṇi, spiritual. It is not material. You cannot go on chanting any material name, "Mr. John Mr. John Mr. John." You will be tired. But you can go on chanting Hare Kṛṣṇa twenty-four hours; you will never be tired. That is the difference. But they do not understand. And the more you chant, you relish.

Otherwise these European and American boys and girls, four or five years ago they did not know what is Kṛṣṇa, what is Kṛṣṇa's name. Now they are chanting all over the world. This is a fact. One priest, Christian priest, he was astonished. In Boston he issued one pamphlet. He said that "These boys, they are our boys. Some of them are coming from Christian family or Jewish family. But before this, before their taking to Kṛṣṇa consciousness, they did not care for anything, Bible or Church or.... Never. Now, how is that these boys are mad after God?"

Lecture on BG 4.24 -- Bombay, April 13, 1974:

...Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). Santaḥ sadaiva. So we have to become a santaḥ, saintly person, by devotional service. This is the process. The beginning is hearing.

This center is made for giving chance to people to hear about Kṛṣṇa. That is the beginning. There is no loss. But if there is any gain, why not take it? Anyone who is coming here, it is not necessary that one has to pay some fees or there is some loss. There is no loss. Everything is gain, simply by hearing. And Kṛṣṇa is speaking about Himself. So we should take advantage of this Kṛṣṇa consciousness movement. That will be beneficial for us.

So Kṛṣṇa and Kṛṣṇa's name, or anything in this world, sarvaṁ khalv idaṁ brahma, that is Kṛṣṇa, because it is energy of Kṛṣṇa. And you cannot separate the energy from the energetic. I have already explained that you cannot separate fire or heat or smoke from the fire, because the three things are emanating from the fire.

Lecture on BG 4.28 -- Bombay, April 17, 1974:

They are simply after Kṛṣṇa consciousness, simply interested in the service of Kṛṣṇa. That is real yajña. Because in the Bhagavad-gītā it is said that those who are engaged in devotional service... To hear, devotional service... I have explained several times. To hear about Kṛṣṇa. Simply by hearing Kṛṣṇa, if we simply try to understand Kṛṣṇa, that is also better than dravyamaya-yajña, dravya, in charity. But because we cannot devote ourself... Pure devotional service means śravaṇaṁ kīrtanam (SB 7.5.23). Just like Haridāsa Ṭhākura, he was simply engaged in śravaṇaṁ kīrtanam. He was chanting three hundred thousand times Hare Kṛṣṇa mahā-mantra. We cannot imitate that. That is not possible. But pure devotional service is like that.

Lecture on BG 4.34 -- New York, August 14, 1966:

I am seeing you. But that requires qualification. You have to wait. That qualification is Kṛṣṇa consciousness. That qualification means Kṛṣṇa consciousness.

This Kṛṣṇa consciousness begins with śravaṇaṁ kīrtanam (SB 7.5.23). Śravaṇam, hearing. We have to hear about Kṛṣṇa. Just like the Śrīmad-Bhagavad-gītā is the preliminary study of understanding or hearing about Kṛṣṇa. Hearing about Kṛṣṇa.

Just like suppose I came to your country, United States of America. Oh, in my childhood I heard of it in school when I was reading geometry or something like, history or geography. I heard first of all. I did not come first of all. So hearing, hearing, when I understood, "Oh, that's a very wonderful country, and it is far away, and if I go there..." Similarly, as you think also about going to India, so first of all hearing. Not immediately seeing what is America or what is India. First of all hearing. So similarly, if we want to see God, then we have to hear.

Lecture on BG 4.34 -- New York, August 14, 1966:

Suhṛt satām. Kṛṣṇa is sitting within your heart. Kṛṣṇa is the, is acting as your spiritual master, caitya-guru. Caitya-guru. Caitya-guru means the guru, or the spiritual master, who is sitting in my heart, citta. So śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ.

When you begin to hear about Kṛṣṇa, then the hearing of kṛṣṇa-kathā, the topics about Kṛṣṇa, is puṇya-śravaṇa-kīrtanaḥ. It is, even if you do not understand, it will increase your virtue. Puṇya-śravaṇa-kīrtanaḥ hṛdy antaḥ-stho hy abhadrāṇi. We have accumulated so much dust by our material contact. By so many years' association with the matter, we have accumulated so much dirty things within our heart. That becomes gradually cleansed. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ, hṛdy antaḥ-stho hy abhadrāṇi. Hṛdy antaḥ-stho hy abhadrāṇi vidhunoti suhṛt satām.

Śrī Kṛṣṇa is friend of everyone, but He's a special friend to the devotee. That you will find in Bhagavad-gītā. Samo 'haṁ sarva-bhūteṣu na me dveṣyo 'sti na priyaḥ: (BG 9.29) "I am friend of everyone. Nobody is My enemy, and nobody is My friend. But I am equal to everyone." Sama, sama means equal.

Lecture on BG 6.13-15 -- Los Angeles, February 16, 1969:

So if you simply hear sincerely and submissively, then you will understand Kṛṣṇa. Kṛṣṇa will reveal to you. Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam arcanaṁ vandanaṁ dāsyam, there are different nine kinds of variety. So vandanam, offering prayers, that is also bhakti. Śravaṇam, to hear about it. Just like we are hearing about Kṛṣṇa from this Bhagavad-gītā. Chanting about His glory, Hare Kṛṣṇa. This is the beginning. Śravaṇaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23). Viṣṇu means, everything is Viṣṇu. The meditation is Viṣṇu. The bhakti is Viṣṇu. Not without Viṣṇu. And Kṛṣṇa is the original form of Viṣṇu. Kṛṣṇas tu bhagavān svayam (SB 1.3.28). The original form of the Supreme Personality of Godhead. So if we follow this process then we'll be able to understand without any doubt.

Lecture on BG 7.1 -- Los Angeles, March 12, 1970:

Devotee: "In the Śrīmad-Bhāgavatam this process of understanding Kṛṣṇa, the Supreme Personality of Godhead, the Absolute Truth, is described in the third chapter of the First Canto as follows: 'To hear about Kṛṣṇa from the Vedic literature or to hear from Him directly through the Bhagavad-gītā is itself righteous activity. And for one who hears about Kṛṣṇa, Lord Kṛṣṇa, who is dwelling in everyone's heart, acts as a well-wishing friend and purifies the devotee.' "

Prabhupāda: This is very important. The Bhāgavata statement is there. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). If somebody even does not understand the philosophy of Bhagavad-gītā—simply he sticks to the hearing process—then there is the result. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ. Bhāgavata says, "One who is..." Just like these children. Our... We have got so many children, devotees here. It is not possible that they are understanding the subtle philosophical statements of Bhagavad-gītā, but because they are sitting and hearing, they are writing. You see? But whatever he writes, it is right. Just take by a practical example.

Lecture on BG 7.1 -- Madras, February 14, 1972:

If you simply hear about Kṛṣṇa, just like you are kindly hearing now, then gradually the dirty things within your heart will be cleansed.

That..., this thing has been offered by Caitanya Mahāprabhu. Caitanya Mahāprabhu has introduced this chanting of Hare Kṛṣṇa mantra. That is not whimsically; that is according to śāstra. In the Bṛhan-nāradīya Purāṇa it is said,

harer nāma harer nāma harer nāmaiva kevalam

kalau nāsty eva nāsty eva nāsty eva gatir anyathā

(CC Adi 17.21)

If anyone wants God realization, then they..., he must take to this process of chanting, kīrtanīyaḥ sadā. In the Śrīmad-Bhāgavatam also, it is said by Śukadeva Goswāmī when he was teaching it, Mahārāja Parīkṣit, about the symptoms of this kali-yuga. There are many symptom, just like you know how in the Twelfth Canto, Second, Third Chapter, the different types of faulty conditions of this yuga are mentioned there. For example, there is statement, svīkāra eva ca udvāhe: "In this Kali-yuga, simply by agreement the marriage ceremony will be performed."

Lecture on BG 7.1 -- San Diego, July 1, 1972:

'To hear about Kṛṣṇa from Vedic literatures, or to hear from Him directly through the Bhagavad-gītā, is itself righteous activity. And for one who hears about Kṛṣṇa, Lord Kṛṣṇa, who is dwelling in everyone's heart, acts as a best-wishing friend and purifies the devotee who constantly engages in hearing of Him. In this way, a devotee naturally develops his dormant transcendental knowledge. As he hears more about Kṛṣṇa from the Bhāgavatam and from the devotees, he becomes fixed in the devotional service of the Lord. By development of devotional service one becomes freed from the modes of passion and ignorance, and thus material lusts and avarice are diminished. When these impurities are wiped away, the candidate remains steady in his position of pure goodness, becomes enlivened by devotional service and understands the science of God perfectly. Thus bhakti-yoga severs the hard knot of material affection and enables one to come at once to the stage of asaṁśayaṁ samagram, understanding of the Supreme Absolute Truth Personality of Godhead.' "

Lecture on BG 7.1 -- Bombay, January 13, 1973:

So the first-class yogi is he who is always concentrating his mind upon Kṛṣṇa. Yoginām api sarveṣāṁ mad-gatenāntar-ātmanā, śraddhāvān. Unless you have got śraddhā, you cannot make any progress. Śraddhā. Śraddhā means faith. Just like you have all came. You have got little faith or more faith. There is faith. Without faith, how you could come here and spare some time for understanding Kṛṣṇa, or hearing about Kṛṣṇa? So this is the beginning, śraddhāvān. Śraddhāvān bhajate yo mām. With faith.

That faith begins... In the Bhagavad-gītā, the Kṛṣṇa is creating that faith, personally. He's speaking about Himself to create your faith. Kṛṣṇa says that "You are searching after the Supreme." Kṛṣṇa says, ahaṁ sarvasya prabhavo mattaḥ sarvaṁ pravartate (BG 10.8). Aham ādir hi devānām (Bg 10.2). So in this way Kṛṣṇa... Not advertising Himself, but He is presenting Himself. Because He comes down to establish real religious system. Yadā yadā hi dharmasya glānir bhavati bhārata (BG 4.7).

Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973:

You just hear about Kṛṣṇa. That hearing is also Kṛṣṇa. Just like just now we are trying to hear about Kṛṣṇa. So that hearing is also Kṛṣṇa. These boys and girls, they are chanting. That chanting is also Kṛṣṇa. Śravaṇaṁ kīrtanam. Then smaraṇam. When you chant of Kṛṣṇa, if you remember the picture of Kṛṣṇa, that is also Kṛṣṇa. Or you see the picture of Kṛṣṇa. That is also Kṛṣṇa. You see the Deity of Kṛṣṇa. That is Kṛṣṇa. You learn something about Kṛṣṇa. That is also Kṛṣṇa. So anyway,

śravaṇaṁ kīrtanaṁ viṣṇoḥ

smaraṇaṁ pāda-sevanam

arcanaṁ vandanaṁ dāsyaṁ

sakhyam ātma-nivedanam

(SB 7.5.23)

Any of the nine items, if you accept, you immediately contact Kṛṣṇa. Either you accept all the nine items or eight or seven or six or five or four or three or two, at least one, if you rigidly take and... Suppose this chanting. It does not cost anything. We are chanting all over the world. Anyone can chant by hearing us. It does not cost you. And if you chant, there is no loss on your part.

Lecture on BG 7.1 -- Melbourne, June 29, 1974 :

Sa vai manaḥ kṛṣṇa-pādāravindayor. Somehow or other you have to engage your mind at the lotus feet of Kṛṣṇa. Therefore so many paraphernalia how to engage your mind. Śravaṇaṁ kīrtanaṁ viṣṇoḥ: hearing about Kṛṣṇa, chanting about Kṛṣṇa, thinking of Kṛṣṇa, worshiping Kṛṣṇa, talking about Kṛṣṇa, writing about Kṛṣṇa, selling the books about Kṛṣṇa, eating Kṛṣṇa prasādam. In this way you become Kṛṣṇaized. All-around Kṛṣṇa. That is Kṛṣṇa consciousness. This is called bhakti-yoga. This is called bhakti. Somehow or other, you become surrounded by Kṛṣṇa atmosphere. This is Kṛṣṇa consciousness. Mayy āsakta-manāḥ pārtha yogaṁ yuñjan, this is yoga, mad-āśrayaḥ, not... Mad-āśrayaḥ means "taking shelter of Me." So, "taking shelter of Me" through beginning teaching. Understanding of Kṛṣṇa, taking shelter of Kṛṣṇa's representative. Guru-kṛṣṇa-kṛpāya pāya bhakti-latā-bīja. By Kṛṣṇa's mercy one gets guru, and guru's mercy one gets Kṛṣṇa. So, if one is sincere, he will take advantage of guru's mercy and Kṛṣṇa's mercy, and then he will be perfect. This is called bhakti-yoga.

Lecture on BG 7.1-2 -- Bombay, March 28, 1971:

Aprākṛta, transcendental platform. And that transcendental platform is recommended by Kṛṣṇa here in this first verse of Seventh Chapter: mayy āsakta-manāḥ pārtha.

Now, how to become āsakta, attached to Kṛṣṇa? The first beginning is śravaṇam, to hear about Kṛṣṇa. Just like you are kindly present here and trying to hear about Kṛṣṇa. This is the process. This is the process. Śravaṇaṁ kīrtanam. Caitanya Mahāprabhu also reco... (break) ...process was first stated by Prahlāda Mahārāja. In the Śrīmad-Bhāgavatam, we get information:

śravaṇaṁ kīrtanaṁ viṣṇoḥ

smaraṇaṁ pāda-sevanam

arcanaṁ vandanaṁ dāsyaṁ

sakhyam ātma-nivedanam

(SB 7.5.23)

This śravaṇaṁ kīrtanam, especially, is very essential for understanding Kṛṣṇa. Our this śravaṇa-kīrtana process, hearing and chanting, is helping us, recruiting members in Kṛṣṇa consciousness all over the world. It is practical. So there is a formula, I have stated many times, that in order to increase our attachment, our dormant love for Kṛṣṇa... We should always remember that we have got dormant love for Kṛṣṇa, but it is now covered. We have to uncover it by cleansing the dirty things. That is the method.

Lecture on BG 7.3 -- Bombay, March 29, 1971:

These boys and girls, they are simply engaged in Kṛṣṇa consciousness. Twenty-four hours they are simply hearing about Kṛṣṇa. Twenty-four hours. Not that fifteen minutes' meditation and twenty-three hours doing all nonsense. It is twenty-four hours meditation. Even in sleeping, meditation, chanting Hare Kṛṣṇa mantra.

So ataḥ śrī-kṛṣṇa-nāmādi na bhaved grāhyam indriyaiḥ (CC Madhya 17.136). If we simply speculate, our senses, it is not possible to understand. But if we take to this process, sevonmukhe hi jihvādau... Jihvā, this tongue, can be engaged in two processes. You can glorify Lord Kṛṣṇa. Simply glorify Kṛṣṇa. Kṛṣṇa is so great, Kṛṣṇa is so kind, Kṛṣṇa is so beautiful, Kṛṣṇa is so opulent, Kṛṣṇa is so powerful. Why you make Kṛṣṇa as imperson? He has got so many qualities, transcendental qualities. What would you gain simply by saying that Kṛṣṇa is nirākāra, finish all business? No. Try to understand Kṛṣṇa, how much powerful He is, how much strong He is, how beautiful he is, how learned, wise He is, and hear from Him. The śāstras are there. Why you stop your business of Kṛṣṇa consciousness simply by saying that Kṛṣṇa is nirākāra?

Lecture on BG 7.3 -- Bombay, February 18, 1974:

Who is guru? Samit-pāṇiḥ śrotriyaṁ brahma-niṣṭham (MU 1.2.12). Guru's qualification is that he's śrotriyam: he has heard from his guru perfectly. That is guru. Śrotriyam. And brahma-niṣṭham: and firmly fixed up at the lotus feet of Kṛṣṇa. These are two qualifications. You cannot move from that firmness. You cannot move. And he has heard about Kṛṣṇa from the authorities of guru. Evaṁ paramparā-prāptam (BG 4.2). That is guru. So that is recommended. If you want to know Kṛṣṇa, then tad-vijñānārtham. In order to understand that science, then you must approach guru. Ādau gurvāśrayam. That is Rūpa Gosvāmī's... Ādau gurvāśrayam. Ādau śraddhā.

So this is the process. You cannot understand Kṛṣṇa, sitting in your parlor and speculating on your so-called educational qualification. That is not possible. That is not possible. You must surrender. You must surrender. Sarva-dharmān parityajya mām... (BG 18.66).

Lecture on BG 7.7 -- Bombay, April 1, 1971:

If you simply hear about Kṛṣṇa. Just like we are speaking about Kṛṣṇa from this Bhagavad-gītā. So if you try to understand Kṛṣṇa as directed by Kṛṣṇa, then Kṛṣṇa will also cooperate with you. Just like a teacher, when he sees that a student is very intelligent, he is following the direction, the teacher is more interest, takes more interest in that student. That is natural. If the teacher says, "My dear child, my dear boy, you write in this way," and if he tries, then the teacher takes more interest. Similarly, as soon as you will try to understand Kṛṣṇa according to the direction given by Him, Kṛṣṇa is within you, He will help you more and more. Teṣāṁ satata-yuktānāṁ bhajatāṁ prīti-pūrvakam, dadāmi buddhi-yogaṁ tam (BG 10.10). Kṛṣṇa says, "I give him special intelligence to understand."

Lecture on BG 7.7 -- Bombay, April 1, 1971:

And as you go on seeing Kṛṣṇa and your eyes become purified, then you will see Kṛṣṇa, how nice Kṛṣṇa is. Just like when Caitanya Mahāprabhu entered the Jagannātha temple, as soon as He saw Kṛṣṇa, immediately He fainted because His eyes were prepared to see Kṛṣṇa.

So we have to prepare our eyes to see. We have to prepare our ears to hear about Kṛṣṇa. In this way we can see Kṛṣṇa. And this is the process, how to... Just like we use our tongue. That is one of our senses. So Kṛṣṇa says that raso 'ham apsu kaunteya (BG 7.8). Everyone drinks water. So he tastes it, relishes the taste of the water. So as soon as he relishes the taste of the water, according to the direction of Bhagavad-gītā, he can see Kṛṣṇa. Similarly, by the tongue you can eat bhagavat-prasādam, the foodstuff offered to Kṛṣṇa. And as soon as you taste the foodstuff offered to Kṛṣṇa, you immediately remember Kṛṣṇa, how nicely Kṛṣṇa has taken this foodstuff. So by the tongue you can begin.

Lecture on BG 7.8 -- Bombay, February 23, 1974:

This is His own word. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ. Either you hear or you chant. Because śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam... (SB 7.5.23). There are nine methods. So the beginning is hearing. We are opening so many centers just to give people chance to hear about Kṛṣṇa. That's all. If you simply hear about Kṛṣṇa, śṛṇvatām, then Kṛṣṇa becomes pleased: "Oh, now he's hearing about Me." Then what does He do? Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ. Either you understand or don't understand, it becomes a pious activities on your part. And the more you become pious, you can understand Kṛṣṇa. Because impious persons... Yeṣāṁ tv anta-gataṁ pāpam. Impious persons cannot understand Kṛṣṇa. But one who is free from impious activities, yeṣāṁ tv anta-gataṁ pāpaṁ janānāṁ puṇya-karmaṇām... Puṇya-karma. This hearing is puṇya-karma. Janānāṁ puṇya, te dvandva-moha-nirmuktā bhajante māṁ dṛḍha-vratāḥ (BG 7.28). If you simply hear.

Lecture on BG 7.8 -- Bombay, February 23, 1974:

So in the material world, every one of us, more or less, are duṣkṛtinaḥ. More or less sinful. So it is very difficult for us to understand Kṛṣṇa. Ataḥ śrī-kṛṣṇa-nāmādi. I have already explained. Therefore we have to take advantage of this Kṛṣṇa consciousness movement. And wherever there is a chance of hearing about Kṛṣṇa, we should take the opportunity. That is Kṛṣṇa consciousness movement. And learn from the... It is not our manufacture. Kṛṣṇa says. Learn how to become Kṛṣṇa conscious. Simply you try to understand Kṛṣṇa in every step of life. In every step of life. They will be all explained in this chapter, how you can perceive Kṛṣṇa. The beginning is tasting. Everyone drinks water or drinks something else. So try to taste the liquid, thinking that "This taste is Kṛṣṇa." You see in the morning the light of sunshine: "Here is Kṛṣṇa." In the evening you see the moonlight: "Here is Kṛṣṇa." There is sound always, especially in a city like Bombay. It is full of sound. So whenever you hear any kind of sound—sound is the vibration of the sky—you remember: "This sound is Kṛṣṇa." Śabdaḥ khe. And whenever you meet any person very exalted, very extraordinarily able, you understand that "This ability is Kṛṣṇa's mercy, vibhūti."

Lecture on BG 9.1 -- Vrndavana, April 17, 1975:

Then you cannot understand. Then you cannot understand. Kṛṣṇa is very strict. But the devotees are very lenient. Kṛṣṇa doesn't want to speak even with demons. But the devotees are so kind, they go to the demons and pray, "Kindly hear. Kindly hear about Kṛṣṇa." This is...

Therefore a devotee is more merciful than Kṛṣṇa. Kṛṣṇa doesn't speak to the demons. Unless you are one who is bhakta... just like Bhagavad-gītā was spoken to Arjuna, bhakto 'si sakhā ceti. Kṛṣṇa never speaks. Kṛṣṇa was very strict. But the devotees, Kṛṣṇa has said, ya imaṁ paramaṁ guhyaṁ mad-bhakteṣu abhidhāsyati. About Bhagavad-gītā He says, "One who speaks this confidential knowledge amongst the bhaktas..." He recommends the bhaktas. But the devotees, they are so merciful, they go to the abhakta, transgressing the order of Kṛṣṇa because they are so merciful: "All right, Kṛṣṇa has rejected them. Let me try. Let me try." This is the position of a bhakta. They are not only unenvious to God, but they are also unenvious...

Therefore their name is kāruṇikāḥ, kāruṇikāḥ, most merciful. The describe... What is that? Titikṣavaḥ kāruṇikāḥ suhṛdaḥ sarva-bhūtānām (SB 3.25.21).

Lecture on BG 9.2 -- Calcutta, March 8, 1972:

Pratyakṣāvagamaṁ dharmyaṁ su-sukhaṁ kartum avyayam (BG 9.2). Su-sukham, very easy and, I mean, very pleasing also, to execute devotional service. Very pleasing. Simply we are doing... What are we doing? We are dressing, śravanaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23), simply chanting about Viṣṇu, Lord Kṛṣṇa. We are hearing about Kṛṣṇa, we are decorating Kṛṣṇa, we are feeding Kṛṣṇa, offering nice foodstuff, and the benefit is coming to us. When you see Kṛṣṇa so nicely dressed, how it become..., how pleased we become. Kṛṣṇa has got many dress, but if you dress and see Kṛṣṇa, you become pleased. You become pleased. Kṛṣṇa does not require your dress or coat. If you offer nicest food to Kṛṣṇa, it comes to you. Anyone can do. What we are doing in this temple, everyone can do at home. Where is the difficulty? No. They'll be engaged in sinful activities, these intoxication, meat-eating, gambling and this thing, that thing. They'll not accept. That is the difficulty.

Lecture on BG 9.2-5 -- New York, November 23, 1966:

Yes. Seeing is not... Why do you stress on seeing? Why not hearing? Seeing, hearing, tasting, touching—these our instruments for experience. That's all. Knowledge. Why you are so much, I mean to say, I mean to say, important about seeing? A devotee does not wish to see Kṛṣṇa. He simply... He's satisfied simply by hearing of Kṛṣṇa. As seeing is also experience, so hearing also experience. That I have explained many times. Seeing and hearing. Hearing also... Something you cannot see, you can hear only. Just like the, when the air, wind passes very violently, you cannot see, but you can hear. But you get the experience. So seeing is not only experience, but hearing is also experience. When you hear the sound of the wind, "Ohnnhnn Shaah Shaah," you say, "Oh, today wind is very violently blowing." You can feel, but you don't see the air. So don't stress on seeing only. There are so many senses. You hear. We can perceive the presence of God, or Kṛṣṇa, by hearing.

Lecture on BG 9.4 -- Melbourne, April 23, 1976:

Śiṣyas te 'haṁ śādhi māṁ prapannam: (BG 2.7) "My dear Kṛṣṇa, I am surrendering unto you. I accept you as my spiritual master. Kindly teach me." So he became perfect by making Kṛṣṇa his friend. So nine processes. Any process you take and do it perfectly; then you become perfect. So we are opening different centers all over the world. At least if they come and hear about Kṛṣṇa they'll become perfect, without doing anything, simply by hearing, hearing. Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam. It is very easy. It is not at all difficult. Where is the difficulty? God has given us ear, and if we simply hear, listen what Kṛṣṇa says, we become perfect.

Lecture on BG 9.4 -- Melbourne, April 23, 1976:

Hearing means purifying the dirty things within the heart. That is hearing. Ceto-darpaṇa-mārjanam (CC Antya 20.12). Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). Because it is spiritual, hearing has got a potency to purify you. This is not ordinary hearing. This is spiritual hearing, so it has got a potency. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ. Anyone who takes part in this process of hearing and chanting, he becomes pious, purified. Just like if you touch some way or other the fire, it will act, similarly, Kṛṣṇa is spiritual. You hear about Kṛṣṇa; then it will act. Then you'll be purified. So any other question?

Lecture on BG 13.3 -- Bombay, September 26, 1973:

So the Bhāgavata process is if we want to improve, if we want to make our life successful, then we must engage ourself in this program of Kṛṣṇa consciousness or hearing about Kṛṣṇa. Śṛṇvatāṁ sva-kathāḥ kṛṣṇa. Kṛṣṇa is there, kṣetra-jñaṁ cāpi māṁ viddhi. He is there, Kṛṣṇa, within your heart. So as soon as you are very serious and eager to know about Kṛṣṇa... This is very nice science. If you simply know about Kṛṣṇa, you become liberated. Janma karma me divyaṁ yo jānāti tattvataḥ (BG 4.9). Simply you try to understand Kṛṣṇa. Tasmin vijñāte sarvam evaṁ vijñātaṁ bhavanti. This is the Vedic instruction. If you simply understand Kṛṣṇa, then all other things becomes automatically known. You don't have to make separate endeavor to know. You'll know what is Paramātmā, what is Brahman, what is this material world, what is this material nature, what is our relationship—everything will be revealed. Teṣām aham ajñāna-jaṁ tamaḥ, nāśayāmy ātma-bhāvasthaḥ. Kṛṣṇa says to special favor.

Lecture on BG 13.3 -- Bombay, September 26, 1973:

So to become educated in the Kṛṣṇa consciousness movement, this is the beginning—to hear about Kṛṣṇa, to understand about Kṛṣṇa.

śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ

puṇya śravana-kīrtanaḥ

hṛdy antaḥ stho hy abhadrāṇi

vidhunoti suhṛt satām

(SB 1.2.17)

(loud beeping for some time) (aside:) What is this? Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ. If you kindly hear about Kṛṣṇa seriously... This is our program. We give chance everyone to hear about Kṛṣṇa. We are trying to construct a temple here not for making any profit, but to give chance to the people about hearing about Kṛṣṇa. This is our mission. We are opening temples all over the world just to give people the chance to hear about Kṛṣṇa. Because as soon as we seriously hear about Kṛṣṇa... Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ, puṇya-śravana-kīrtanaḥ. The Kṛṣṇa is there. Kṣetra-jñaṁ cāpi māṁ viddhi sarva-kṣetreṣu, He is there everywhere.

Lecture on BG 13.3 -- Bombay, September 26, 1973:

We are opening temples all over the world just to give people the chance to hear about Kṛṣṇa. Because as soon as we seriously hear about Kṛṣṇa... Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ, puṇya-śravana-kīrtanaḥ. The Kṛṣṇa is there. Kṣetra-jñaṁ cāpi māṁ viddhi sarva-kṣetreṣu, He is there everywhere.

So as soon as that individual soul is seriously engaged in hearing about Kṛṣṇa, immediately the dirty things within his heart becomes cleansed. Ceto-darpana-mārjanaṁ bhava-mahā-dāvāgni-nirvāpanam (CC Antya 20.12). And as soon as the heart is cleansed, his all problems of this material world is solved. Bhava-mahā-dāvāgni-nirvāpanam. Because he understands. Cleansing the heart means to understand that he is not Kṛṣṇa. He's part and parcel of Kṛṣṇa. His duty is to serve Kṛṣṇa. This is cleansing of heart. So long it is not cleansed...

Just like the Māyāvādī philosophers, they are thinking themselves that they are Kṛṣṇa. "I am God." That is unclean. Vimukta-māninaḥ.

Lecture on BG 13.4 -- Hyderabad, April 20, 1974:

This is the first process. You have kindly come here; you are hearing about Kṛṣṇa, Kṛṣṇa's talk with Arjuna. It is very good. If you continue hearing like this, you will be perfect, simply by hearing, even if you do not do anything. Kevala, only hearing. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ. This is the recommendation by Śrī Caitanya Mahāprabhu, that people should be given chance for hearing. Especially in this age, Kali-yuga, they cannot do anything, but if they simply agree to hear, sitting for some time... That can be introduced in every house, every home.

The Bhagavad-gītā is there, and everything is explained there. If family-wise everyone sits down in the evening or in the morning for half an hour and reads Bhagavad-gītā, chants Hare Kṛṣṇa mantra, just see the result. Every home will be happy. This is our propaganda, Kṛṣṇa consciousness movement. Simply try to hear about Kṛṣṇa.

Lecture on BG 13.4 -- Hyderabad, April 20, 1974:

So about Kṛṣṇa, Kṛṣṇa is personally speaking this Bhagavad-gītā about Himself. So why not take this opportunity? Why you are losing the opportunity given in this human form of life to hear about Kṛṣṇa? Everyone can do that. But don't misinterpret according to your own, I mean to say, fertile brain. No. Just hear Kṛṣṇa, what Kṛṣṇa says, as it is. Kṛṣṇa... Don't try to interpret, mal-interpretation. That will not make you profit? Try to hear Kṛṣṇa.

Kṛṣṇa says that He is the Supreme Personality of Godhead. He says, mattaḥ parataraṁ nānyat (BG 7.7). There is nothing superior than Kṛṣṇa. That is, if you accept that, then you immediately advance fifty percent in spiritual knowledge, immediately, if you simply accept this, that Kṛṣṇa said that mattaḥ parataraṁ nānyat kiñcid asti dhanañjaya (BG 7.7). And that is the verdict of the śāstra.

Lecture on BG 13.15 -- Bombay, October 9, 1973:

And also there is no trouble. Very easily and very happily it is performed. Just like the devotional service. One may be illiterate, one may be having no qualification, but the process is so nice, to prepare flower garland for Kṛṣṇa, to prepare food for Kṛṣṇa, for chanting Kṛṣṇa, for reading books for Kṛṣṇa, for hearing about Kṛṣṇa. You simply hear, you don't do anything. Simply if you hear, śravaṇaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23), you become devotee. Simply by hearing. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ. You remain in your place. It doesn't matter what you are, but if you simply hear about Kṛṣṇa, then you become devotee. It is so nice. You don't require any education. You don't require any money, don't require anything. You simply hear. That is also confirmed in the Śrīmad-Bhāgavatam.

Lecture on BG 13.15 -- Bombay, October 9, 1973:

He is special friend of the devotee. Suhṛt satām. Satām means those who are devotees Asatām means nondevotee. So He is suhṛt satām. So He is sitting within your heart. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ. So hearing about Kṛṣṇa is so beneficial because as soon as you begin hearing about Kṛṣṇa with little devotion and faith, Kṛṣṇa immediately understands that "This living entity is now serious." Because He is within your heart. So śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ. "Now this man, this living entity..." Especially man. Cats and dogs cannot hear; that is not possible. They can also hear, but special facility for the human being. So a man can hear. So when Kṛṣṇa sees that you are hearing, śṛṇvatāṁ sva-kathāḥ... That hearing itself is puṇya-śravaṇa-kīrtanaḥ. If you simply hear, you'll acquire some pious result. Puṇya-śravaṇa-kīrtanaḥ. And if you chant, you get more pious result. Puṇya-śravaṇa-kīrtanaḥ. The result will be hṛdy antaḥ-stho hy abhadrāṇi. All abhadrāṇi, all mischievous things will be washed away. Hṛdy antaḥ-stho hy abhadrāṇi vidhunoti. Vidhunoti. Kṛṣṇa helps you to wash it away because He's your friend. He's everyone's friend, but a special friend to the devotees. Suhṛt-satām.

Lecture on BG 13.26 -- Bombay, October 25, 1973:

When you begin to hear about Kṛṣṇa, śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ, so Kṛṣṇa is within your heart. He immediately becomes alert. Oh, this man, this human being, is now hearing." Śṛṇvatāṁ sva..., puṇya-śravaṇa-kīrtanaḥ. If you simply hear, even if you do not understand what it is being spoken...

Just like the children. They do not understand anything, but they are hearing. They are sitting. They are hearing. Or some woman, they do not understand I am speaking in English. But because they are hearing, it is puṇya-śravaṇa-kīrtanaḥ, they are acquiring it piety. Acquiring. This is called ajñāta-sukṛti, piety acquired without knowledge, ajñāta-sukṛti. Puṇya-śravaṇa-kīrtanaḥ. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ. Śravaṇa-kīrtana. One is hearing and one is chanting. Both of them becoming pious. Puṇya-śravaṇa-kīrtanaḥ. Hṛdy antaḥ-sthaḥ... And the more you become pious in this way, then all the dirty things within your heart will be cleansed. Ceto-darpaṇa-mārjanam (CC Antya 20.12).

Lecture on BG 18.67-69 -- Ahmedabad, December 9, 1972:

So we are speaking to persons who are at least eager to hear. Śuśrūṣave. Vācyaṁ na ca māṁ yaḥ abhyasūyati. Abhyasūyati means one who is envious. So this is right warning. But still, our Kṛṣṇa consciousness movement is to create the situation so that people may kindly hear about Kṛṣṇa. That is our business. Although it is warned that if we discriminate in that way, that here is a person, he has not undergone any austerities. He's not a devotee, he's not, I mean, prepared to hear, then where we shall find our customer? The whole world is like that. (Hindi) Phag gause sei gan oja.(?) If, if, if A gentleman tried to find out who is the thief in this village, and after scrutinizing, he saw everyone is thief. So what to discriminate? So world is so situated now—no tapasya. Just like we are simply asking people, requesting people: "Kindly give up these four principles." What is that? Illicit sex and meat-eating and intoxication and gambling. Oh, it is very difficult. People find it very difficult. Even a person like Lord Zetland. He was proposed that... He, he inquired... One of my Godbrothers went to London, and he was talking with Lord Zetland, Marquis of Zetland.