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Gradually elevate one to transcendental loving service

Bhagavad-gita As It Is

BG Chapters 1 - 6

Nothing should be performed for sense gratification, but everything should be done for the satisfaction of Kṛṣṇa. This practice will not only save one from the reaction of work, but also gradually elevate one to transcendental loving service of the Lord, which alone can raise one to the kingdom of God.
BG 3.9, Purport: Therefore one has to work for the satisfaction of Viṣṇu. Any other work done in this material world will be a cause of bondage, for both good and evil work have their reactions, and any reaction binds the performer. Therefore, one has to work in Kṛṣṇa consciousness to satisfy Kṛṣṇa (or Viṣṇu); and while performing such activities one is in a liberated stage. This is the great art of doing work, and in the beginning this process requires very expert guidance. One should therefore act very diligently, under the expert guidance of a devotee of Lord Kṛṣṇa, or under the direct instruction of Lord Kṛṣṇa Himself (under whom Arjuna had the opportunity to work). Nothing should be performed for sense gratification, but everything should be done for the satisfaction of Kṛṣṇa. This practice will not only save one from the reaction of work, but also gradually elevate one to transcendental loving service of the Lord, which alone can raise one to the kingdom of God.

Conversations and Morning Walks

1977 Conversations and Morning Walks

Nothing should be performed for sense gratification, but everything should be done for the satisfaction of Kṛṣṇa. This practice will not only save one from the reaction of work but will also gradually elevate one to transcendental loving service of the Lord, which alone can raise one to the kingdom of God.
Conversation on Train to Allahabad -- January 11, 1977, India:

Rāmeśvara: (Reading) Nothing should be performed for sense gratification, but everything should be done for the satisfaction of Kṛṣṇa. This practice will not only save one from the reaction of work but will also gradually elevate one to transcendental loving service of the Lord, which alone can raise one to the kingdom of God." [break]

Prabhupäda: The Bhagavad Gétä, there are many, but why ours is selling so many? Because we have named "As It Is". Is that the reason?
Page Title:Gradually elevate one to transcendental loving service
Compiler: Siddha Rupa, Visnu Murti
Created:28 of Jan, 2008
No. of Quotes:2
Totals by Section:BG=1, SB=0, CC=0, OB=0, Lec=0, Con=1, Let=0