People are becoming inclined to karma-sukha(?). So it is a very difficult position to convince them that this is not needed. The real life is to become Kṛṣṇa conscious, and for that purpose one should undergo austerities, pen . . . Tapo divyaṁ putrakā yena śuddhyet sattvam (SB 5.5.1). You have to purify your existence. You are suffering. You are not meant for birth and death. Na jāyate na mriyate vā kadācit (BG 2.20). You are not meant for that. That you are undergoing birth and death and do not know what kind of life you are going to get next life, you have no information. Today you may be very big man and tomorrow you may be a dog. These things going on. They do not know. They simply working hard, making plan to be happy. That is not possible. Therefore it is forbidden. Na yojayet karmasu karma-mūḍhān. Engage them how to acquire Kṛṣṇa's favor. Kṛṣṇa's favor, mad-anugrahārthaḥ. Teach them like that, how.
So Kṛṣṇa will be very much pleased if you simply . . . Kṛṣṇa says . . . Here He says that mal-loka-kāmaḥ. How one can go to Kṛṣṇaloka or Vaikuṇṭhaloka? Very easy. Very easy. Kṛṣṇa personally says. It is not our manufactured word. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Do these four things: "Always think of Me." That is Kṛṣṇa conscious. Manmanā bhava mad-bhaktaḥ: "Become My devotee. Worship Me and offer obeisances to Me," and asaṁśaya, "you'll come." Mal-loka. Very good. Very easy thing. Asaṁśaya. "Without any doubt you'll come to Me." Why do they not accept this proposal of Kṛṣṇa? It is not our manufacture. We are not washing brain. It is Kṛṣṇa's word, that simply by doing four things, manmanā bhava mad-bhakto mad-yājī māṁ namaskuru mām evaiṣyasi asaṁśayaḥ (BG 18.68), without any doubt. That is required. Kṛṣṇa will be pleased.
So don't waste your time making material plan, big, big plan. "Big, big monkey, big, big belly, Ceylon jumping, melancholy." One European gentleman, he translated this Bengali proverb. Baro baro badare, baro baro pet, lanka dingate mata kare het.(?) There are many monkeys. The one monkey, he jumped over the Indian Ocean, went to the other side. So there were other monkeys also. They were asked, "Can you do it?" And mata kare het. "He simply bowed down." So this plan is meant for how to, by chanting "Jaya Rāma," and jump over the other part of the material world. That is required. Not to work hard to improve your material condition. That will never be possible. Tasyaiva hetoḥ prayateta kovido na labhate yad bhramatām upary adhaḥ (SB 1.5.18). You cannot get happiness within this material world. Bhramatām upary adhaḥ. Upary adhaḥ means upari, in the higher planetary system, and down, lower planetary system. We are wandering like this, sometimes in the Svargaloka, sometimes in the Patalaloka, sometimes in naraka, sometimes in heaven. This is going on.