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Distributing my books (Letters)

Expressions researched:
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Correspondence

1947 to 1965 Correspondence

In my opinion we should print more than 1000 copies every month and distribute them in large scale

Letter to Gosvami Maharaja -- New Delhi 19 September, 1955: I understand that you have written to Sripada Akincana Maharaja to print the paper 500 only for September. In this connection I asked the press if they will reduce the charges for this less number of printing. He said that the charges will be same. I think that we should print it as usual i.e. 1000. Akincana Maharaja has secured contribution of three reams of paper (24lbs) and the postal charges will be only 1/4th of the last month. So why for the matter of saving some papers we shall not print the full number. In my opinion we should print more than 1000 copies every month and distribute them in large scale. I think you will reconsider the matter and let me know your further opinion. The printing will begin from day after tomorrow and you will kindly reply this just on receipt of it.

It is expected that all intelligent men will join this spiritual movement for a total reformation. This propaganda work is a part of SAMKIRTANJAJNA recommended for the people of this age

Letter to Members — Bombay, 1956: Back to Godhead is devoted to this mission for all round human welfare work with wider outlook and for this there are many appreciations by educated circle. It is now decided that copies of the above paper will be posted to the leading men of the world in the following scale: (1) Afghanistan 1,000, (2) America 10,000, (3) Argentina 500, (4) Belgium 500, (5) Brazil 500, (6) Burma 1,000, (7) Canada 500, (8) Chile 500, (9) China 10,000, (10) Czechoslovakia 500, (11) Denmark 500, (12) Egypt 1,000, (13) Ethiopia 500, (14) France 1,000, (15) Germany 5,000, (16) Greece 1,000, (17) Indonesia 500, (18) Iran 500, (19) Iraq 500, (20) Italy 1,000, (21) Japan 2,000, (22) Laos 500, (23) Mexico 500, (24) Monaco 500, (25) Mongolia 500, (26) Nepal 500, (27) Netherlands 1,000 (28) Norway 1,000, (29) Philippines 500, (30) Poland 500, (31) Saudi Arabia 500, (32) Sudan 500, (33) Syria 500, (34) Thailand 500, (35) Sweden 500, (36) Turkey 500 (37) Vietnam 500, (38) U.S.S.R. 10,000, (39) Yugoslavia 500, (40) Austria 500, (41) Bulgaria 500, (42) Finland 500, (43) Holy See 500, (44) Hungary 500, (45) Rumania 500, (46) Switzerland 500, (47) Australia 2,000, (48) Cambodia 500, (49) Ceylon 500, (50) Ghana 500, (51) Malaya 500, (52) Pakistan 1,000, (53) United Kingdom 10,000. It is expected that all intelligent men will join this spiritual movement for a total reformation. This propaganda work is a part of SAMKIRTANJAJNA recommended for the people of this age.

1966 Correspondence

So in my absence I wish that you may take charge of selling the books in India. Please let me know if there is any possibility of your taking such charge. So far my experience is concerned this publication can be introduced in all colleges and universities of India


Letter to Mr. Dharwarkar -- New York 16 February, 1966:

Hope everything is well with you and your business. I shall be glad to hear from you about the progress of the sale of my books Srimad-Bhagavatam entrusted to you. I shall be glad to know if the sales proceeds have been deposited with my bank account as follows: Savings Bank Account: A.C. Bhaktivedanta Swami, No. 4966 with Bank of Baroda Limited, Reclamation Branch Sachivalaya, Bombay-1

Due to my absence from India the printing works are suspended and now I wish to begin it again on hearing from you. The thing is that I am trying here to establish one Temple of Sri Sri Radha Krishna and one big industrialist of India has promised to pay for the cost. But there is difficulty of Indian exchange. So I am trying to get the exchange sanctioned through some friends in India and if I get the sanction then I shall remain here for many more days. So in my absence I wish that you may take charge of selling the books in India. Please let me know if there is any possibility of your taking such charge. So far my experience is concerned this publication can be introduced in all colleges and universities of India. If you have successfully worked out the business in your own Maharastra province as it is recommended by the Director of Education, then it will be possible for you also for other provinces. In Rajasthan and Delhi it is already recommended and similarly it could be recommended in all other provinces. If you have not as yet deposited the sales proceeds kindly do it now immediately on receipt of this letter because I have to pay to the Press wala before beginning the 4th, 5th and the 6th parts at once. Also please let me know if you can take charge of the sale for whole of India. If you take up then I shall not negotiate with others because in my absence some body must take charge of the sale otherwise what shall I do simply by printing. Kindly therefore treat this letter as urgent and reply it per return of post so that I can do the needful.

1967 Correspondence

March

I wish that you may contribute the balance either by selling my books (Srimad-Bhagavatam) or by raising funds


Letter to Brahmananda, Satsvarupa, Rayarama, Gargamuni, Rupanuga, Donald -- San Francisco 28 March, 1967: I have taken quotation from good printing houses in San Francisco for Gitopanisad and it is estimated to cost about $11000.00 for five thousand copies case bound and golden title. I will have $5000.00 from here and shall be glad to know how much you can contribute so that I can take up the work. I wish that you may contribute the balance either by selling my books (Srimad-Bhagavatam) or by raising funds.

April

If we distribute our Prasadam, our literature, try to sell our books and other literatures and go on playing our records and sell them, I think that will be proper utilization of our Krishna Conscious energy


Letter to Kirtanananda -- New York 13 April, 1967: I understand that you are going to take sanction of India Govt for distribution of the literatures. But the present India Government has a phobia against anything which is religious fervour. The best thing would have been to have one small stall for ourselves from the Exposition authority without any cooperation of the Indian Pavilion. Then we would be able to function independently. If we distribute our Prasadam, our literature, try to sell our books and other literatures and go on playing our records and sell them, I think that will be proper utilization of our Krishna Conscious energy. If possible try to work on this line. When I think of Indian Government I become at once hopeless on account of the secular procedure.

I am very much anxious for sale of my books. It has to be organized; please think over this matter. If the books are not properly sold how I can print so many books. Let Pradyumna help me in selling the books


Letter to Kirtanananda -- New York 27 April, 1967: Regarding Easy Journey to Other Planets if you like this book just edit it nicely and we shall get it printed here with addition of my chanting essay. Now I am trying for printing arrangement and this book also can be nicely printed provided you take charge of distribution. I am very much anxious for sale of my books. It has to be organized; please think over this matter. If the books are not properly sold how I can print so many books. Let Pradyumna help me in selling the books. If it is possible you can make Jagannatha statues in various sizes for sale and I approve this project. We have ordered for some Krishna pictures and they are also for sale.

August

These publications are the backbone of our movement, and if we can distribute them successfully


Letter to Pradyumna -- Vrindaban 25 August, 1967: I also very much appreciate the work you are doing in trying to promote my books and record, and I am very glad to know that the new BTG is selling well. These publication are the backbone of our movement, and if we can distribute them successfully. then everything will be all right.

1968 Correspondence

April

We are selling our books, Srimad-Bhagavatam, 3 in a set for $12.00, but a single book is $5.00


Letter to Nandarani, Dayananda -- New York 29 April, 1968: We are selling our books, Srimad-Bhagavatam, 3 in a set for $12.00, but a single book is $5.00.

May

Now you have to find out some person who can distribute our literature and other things. If we have no outlet for selling the books it will be a problem to get the new stock of books


Letter to Mukunda -- Allston, Mass 6 May, 1968: Yes, I am keeping well by the Grace of my Guru Maharaja, and I am working also on Srimad-Bhagavatam as well as for a nice edition of Caitanya Caritamrta. The Teachings of Lord Caitanya is being printed, 5000 copies in Japan; and the Bhagavad-gita As It Is, is being published by MacMillan Co. very shortly. The arrangement is complete and things are going on. Now you have to find out some person who can distribute our literature and other things. Sometimes you told me you can find out some man who can take charge of our distribution of literature, now please do it very seriously. Because if we have no outlet for selling the books it will be a problem to get the new stock of books. If there is nice distribution arrangement, then at least 2 to 4 books we can publish every year.

I am so glad that you are selling my books nicely. Yes, always try to sell our books and Back To Godhead, as far as possible. That is our main business


Letter to Gargamuni -- Allston, Mass 31 May, 1968: I am in receipt of your letter post-dated May 27, 1968, and I thank you very much for the check for $80.00 for my book account. I am so glad that you are selling my books nicely. Yes, always try to sell our books and Back To Godhead, as far as possible. That is our main business.

June


There will be no scarcity of money if we can sell our publications quickly after being printed. Then we can repeat the publication one right after another. The best process for selling books is to get them reviewed by various important papers


Letter to Gargamuni -- Montreal 7 June, 1968: Our Teachings of Lord Caitanya is going nicely and it will be out for sale by September, and as soon as I find this book is nicely printed, then I shall immediately begin printing our Srimad-Bhagavatam from these printing companies. I find their printing work very satisfactory. I have therefore stopped printing in India, but I shall require at least $5000.00 for printing each part of Srimad-Bhagavatam. Five parts of Srimad-Bhagavatam can be printed immediately. That means I require $25000.00. Anyway, Krishna will provide for this, but I shall request you to make your point either by selling or by contributing, you try to finance as far as possible for these great publications. I am advising the Japan printing company to send you directly 2500 copies of Teachings of Lord Caitanya. If you can sell 2500 at $5.00 each, that will be $12500.00, so there will be no scarcity of money if we can sell our publications quickly after being printed. Then we can repeat the publication one right after another. The best process for selling books is to get them reviewed by various important papers. There are hundreds and thousands of influential papers in your country, and if they are reviewed, the books will be very quickly sold. Very soon you will get also six mrdangas, and other musical instruments from India. I think you are keeping a separate account of my books and as soon as you receive books, you just credit in the book account and whatever you pay, you may debit in the same way. That will keep clear the book account.

We want to distribute our literature and books within as well as our prasadam, and injecting our Hare Krishna medicine within the ear


Letter to Satsvarupa -- Montreal 27 June, 1968: I am very much pleased to hear of your good success in the park on Sunday. This is very much encouraging to me, to hear so many people are hearing the chanting, and philosophy, and also taking nice prasadam as well. Yes, it is very good, and you please continue with this sort of program! This system should be followed and you will be successful. Because in New York also Hamsaduta is following this system, holding Kirtana at Central Park every day, and he is collecting in the same way. All together he is collecting 50 to 70 dollars by contribution and by selling Back To Godhead. This is actually our successful propaganda. We want to distribute our literature and books within as well as our prasadam, and injecting our Hare Krishna medicine within the ear. So, reading of the literature and hearing of the chanting is the medicine, and prasadam is the diet. So, if diet and medicine are properly administered the disease of maya will be cured. But the physician must be always healthy. People may not say, physician is ill thyself. That means the preachers must be of highly elevated character, following strictly the rules and regulations and chanting regularly in the temple. There may be so many odds in the progressive march of Krishna Consciousness, but if we pin our faith in Krishna, everything will come out successful in due course.

July

Brahmacarinis cannot go, of course, for begging, but if some of them agree to go out and sell our books and literature, that will also be helpful

Letter to Satsvarupa -- Montreal 12 July, 1968: How you will maintain such a Brahmacarini asrama separately unless there is some source of income. I expected that the pictures painted by the Brahmacarinis would be a source of income to the society. If some arrangement for such sales organization can be made, then it will be a very excellent idea. The Brahmacarinis cannot go, of course, for begging, but if some of them agree to go out and sell our books and literature, that will also be helpful. Some source of income by honest endeavor must be there, otherwise, how a nice Brahmacarini asrama can be maintained?

Henceforward our plan should be to push Sankirtana and sell our publications. For books, Brahmananda, for magazine, Rayarama, for Sankirtana, Hamsaduta and Mukunda, and for suggestion, my humble self

Letter to Brahmananda -- Montreal 17 July, 1968: We want Mrdangas very urgently because very soon we shall be going to London. Six devotees from the West coast and six devotees from the East coast, 12 for Kirtana besides my humble self, and one or two Brahmacaris. Henceforward our plan should be to push Sankirtana and sell our publications. For books, Brahmananda, for magazine, Rayarama, for Sankirtana, Hamsaduta and Mukunda, and for suggestion, my humble self. Please let us concentrate this integration and I am sure our movement will be successful.

Our only plan should be henceforward to spread the Sankirtana activities and sell our publications

Letter to Mukunda -- Montreal 17 July, 1968: Our only plan should be henceforward to spread the Sankirtana activities and sell our publications. Publication of Back To Godhead is entrusted to Rayarama, and for publication of books, Brahmananda is entrusted. For business Gargamuni is entrusted. So let us combinedly execute the Krishna Consciousness movement in full swing.

August

If we can sell our books and literature and have some collection from the public, then our economic problem is solved

Letter to Satsvarupa -- Montreal 19 August, 1968: Regarding collection from the park: Please try to get the permit. This will help us getting such permit in all other centers. This responsive contribution of our kirtana is very nice program for our propaganda. If you are successful in this matter, then there will be no difficulty about our financial position. If we can sell our books and literature and have some collection from the public, then our economic problem is solved. So try to get this permit with your great endeavor.

If Sankarsana can help us in selling our books, Srimad-Bhagavatam, Bhagavad-gita, Teachings of Lord Caitanya, it will be a great service to the society

Letter to Aniruddha -- Montreal 24 August, 1968: I received letters from Dayananda, and Nandarani, and I am going to reply them separately. Our Bhagavad-gita as it is, which is being published by MacMillan company will be ready by the end of October 1968, and I think Teachings of Lord Caitanya also will be ready by that time. So if Sankarsana can help us in selling our books, Srimad-Bhagavatam, Bhagavad-gita, Teachings of Lord Caitanya, it will be a great service to the society.

September

The distribution arrangement should be like this: That as soon as you get the first two thousand copies, you distribute to all the centers, according to the capacity

Letter to Brahmananda -- San Francisco 15 September, 1968: The distribution arrangement should be like this: That as soon as you get the first two thousand copies, you distribute to all the centers, according to the capacity, and I think the first distribution can be made like this: 500 copies to San Francisco, 500 copies to New York, and balance 1000 copies to different centers. We have got now about 14 centers: New York, San Francisco, Boston, Buffalo, Montreal, Santa Fe, Los Angeles, London, Berlin, Hawaii, and Florida, Seattle, and New Vrindaban. So if you distribute our books in that way, they can sell retail. I am sending Gaurasundara to Hawaii, and probably I shall send Cidananda to Florida. And I have received letter from Sivananda that in Germany, there is good prospect, and he is already trying to rent one very nice storefront, 300 marks rent per month. And two boys, Krishna das, and Uttama Sloka (a German boy) are going there very soon. So of course we do not expect to sell English books in Germany very much, but maybe somebody will be interested. But in England we can sell some books. So in this way, try to distribute and let us risk. But they must give us 60 days sight, and we shall take delivery 5000 copies in three installments. And they must allow us 50%, discount, not 47%. On these conditions you accept. And bank reference I shall give.

We shall not sell a single copy to the store. Our principle should be to sell books retail in the Kirtana, in our temple, or selling by going door to door, or, individual persons. Not a single book should be sold to the stores. The store selling they may organize: we don't mind

Letter to Brahmananda -- San Francisco 15 September, 1968: We shall not sell a single copy to the store. Our principle should be to sell books retail in the Kirtana, in our temple, or selling by going door to door, or, individual persons. Not a single book should be sold to the stores. The store selling they may organize: we don't mind.

In Bombay, they can work on behalf of our society by selling magazines, securing advertisements for Back To Godhead, and selling our books. That will be their main business

Letter to Brahmananda -- San Francisco 17 September, 1968: The letter which I have sent yesterday to Jaya Govinda, a copy of which is enclosed herewith. Now you should clearly write to him that if both of them jointly work in Bombay, on behalf of ISKLET, and under clear direction from me, then they can remain in India, and you will give him the required indemnity letter. Otherwise they must return to Germany to assist Sivananda there. In Bombay, they can work on behalf of our society by selling magazines, securing advertisements for Back To Godhead, and selling our books. That will be their main business. So far learning a new language, Bengali or Hindi, etc., this is simply a waste of time; they aren't scholarly boys. Had they been scholarly then they would have prosecuted their mother tongue education very nicely. So anyone who is not scholarly cannot pick up any foreign language so quickly. And even if he picks up some broken words, that cannot be used for any purpose. So clearly advise them not to indulge in childish frivolities.

October

So Kirtana plus distribution of our books and literature is the basic principle of our success. Even if we do not have our own temple it does not matter, but if we can hold Kirtana 24 hours, and distribute our publications, that is our great success

Letter to Mukunda -- Seattle 1 October, 1968: So try to get immediately copies of Back To Godhead from New York and try to sell them in large quantities. That is our backbone. In meantime, our Bhagavad-gita As It Is, and Teachings of Lord Caitanya are also coming out by the end of this month. So Kirtana plus distribution of our books and literature is the basic principle of our success. Even if we do not have our own temple it does not matter, but if we can hold Kirtana 24 hours, and distribute our publications, that is our great success.

November

By selling books and magazines, we shall have to maintain the family of our devotees, or the brahmacaris. That should be the ideal work

Letter to Brahmananda -- Los Angeles 16 November, 1968: Regarding opening of the press, my idea is that unless we are fully independent, in all departmental works of the press, we should not attempt it. Your suggestion that the papers may be sent to Holland for binding is completely utopian. If we print we must bind ourselves also. This is not practical proposal that we shall print in our press, and send for binding in other countries. Therefore it is essential that some of our boys may learn about binding also. When we start our own press, we must simply print our own publications and magazines and books. We shall not accept any outside work, and by selling books and magazines, we shall have to maintain the family of our devotees, or the brahmacaris. That should be the ideal work. We shouldn't depend for maintaining the workers by accepting outside job works. So for the time being, the Dai Nippon business must be finished immediately. Then after getting Teachings of Lord Caitanya, along with Bhagavad-gita, we will try to start our own press by the sales proceeds.

Next month we are getting Teachings of Lord Caitanya. Dayala Nitai knows how to sell books, so both Dayala Nitai, yourself and the others, if you attempt to sell our books that will be the most glorious job

Letter to Hamsaduta -- Los Angeles 30 November, 1968: Why not organize the prasada program. That will be both spiritual propaganda and monetary gain also. Besides that I'll suggest instead of accepting job outside, why not try to sell our books? Bhagavad-gita is already published. If you want to sell, immediately ask Brahmananda to send you as many copies as you can sell and there also is a source of income. Next month we are getting Teachings of Lord Caitanya. Dayala Nitai knows how to sell books, so both Dayala Nitai, yourself and the others, if you attempt to sell our books that will be the most glorious job.

December

Please try to popularize this book throughout England as much as possible. Because if these books are read, there is no doubt that many sincere souls shall be attracted and will join you in your work for Krishna. So please try for selling these books, it shall be considered as the greatest service

Letter to Gurudasa -- Los Angeles 1 December, 1968: Your idea of arranging meeting with all of the influential people who are interested in your activities is excellent suggestion and may prove very good results. So certainly Krishna is guiding you in your thoughts and activities. This is very nice, and all very encouraging to me. As you may have heard, our Bhagavad-gita As It Is is now published and can be ordered from the New York temple by writing to Brahmananda. Please try to popularize this book throughout England as much as possible. Because if these books are read, there is no doubt that many sincere souls shall be attracted and will join you in your work for Krishna. So please try for selling these books, it shall be considered as the greatest service.

My only suggestion for this selling is to get the books widely reviewed in different papers and that is the only standard method of promoting this publication

Letter to Brahmananda -- Los Angeles 19 December, 1968: The bank balance's blank or vacancy already created by drawing out about $7,000 must be filled up by selling books as far as possible. My only suggestion for this selling is to get the books widely reviewed in different papers and that is the only standard method of promoting this publication. By such reviews as soon as there is some demand all the book sellers will purchase from the publisher at least three copies each. That is the way of propagating sales organization.

1969 Correspondence

January

I am glad that you have already ordered Bhagavad-gita copies from Brahmananda. Please try to introduce our books and literature as far as possible

Letter to Krsna dasa -- Los Angeles 15 January, 1969: I am glad that you have already ordered Bhagavad-gita copies from Brahmananda. Please try to introduce our books and literature as far as possible. Please write to me at least once in a week to inform me about your activities. I hope you will keep in touch with the news from London. They are very encouraging and hopeful.

We have got so many literatures and books for sale, so if you can help in selling these books and magazines that will be a great help

Letter to Mark Buchwald -- Los Angeles 21 January, 1969: Because you have asked me to assign you to some duty, I think that your first duty is to regularly attend all of our classes. Chant Hare Krishna as long as possible, and try to help in the activities of the temple. Also, we have got so many literatures and books for sale, so if you can help in selling these books and magazines that will be a great help.

My Guru Maharaja indicated that the mrdanga and the press are the mediums of our missionary propaganda activities, and we shall follow His path in the same way. We must have large quantities of mrdangas for vibrating in different parts of the world and we must distribute our literature also

Letter to Brahmananda -- Los Angeles 30 January, 1969: Our propaganda should be focused on spreading kirtana and distributing literature, books and magazines. The process experienced now is that after holding kirtana, they are selling magazines and books successfully. On January 1st, Hayagriva held one meeting in Columbia University with 60-65 students present, and after the meeting, 30 copies of Bhagavad-gita were immediately sold. So we should now organize in such a way that there shall be nice kirtana and attempt for selling our publications. My Guru Maharaja indicated that the mrdanga and the press are the mediums of our missionary propaganda activities, and we shall follow His path in the same way. We must have large quantities of mrdangas for vibrating in different parts of the world and we must distribute our literature also.

The best thing will be therefore to organize sales of our books as other publishers are doing. The simple and approved method is to appoint at least 1000 stores and booksellers who agree to purchase at least three copies apiece of our books as soon as they are published

Letter to Brahmananda -- Los Angeles 30 January, 1969: I have received one letter from Hayagriva saying that he is prepared to invest money for a press, and he has found out a nice two-story house adjacent to our New Vrindaban colony, and the house is on the roadside. The rent is only $260 per year. That is about $22 per month. So in this way we can immediately start our press. I think that our publications should be done ourselves immediately, because neither MacMillan Company nor Dai Nippon can help us rightly. If MacMillan Company publishes our books, they will ask us to make contract for purchasing 5000 copies, which I cannot advise as good plan for us. If we have to exert our energy for selling 5000 books published by MacMillan, why not publish them ourselves on our own press and obtain profit for printing new books? The best thing will be therefore to organize sales of our books as other publishers are doing. The simple and approved method is to appoint at least 1000 stores and booksellers who agree to purchase at least three copies apiece of our books as soon as they are published. This means that if we have 1000 dealers, we can immediately sell 3000 copies, and this will give us sustenance for conducting our publication activities. I do not think it is a very difficult task to appoint such selling agents throughout the country. So yourself and Gargamuni should take charge of this organization, and for press management others shall take charge. In this way, if we can work on our publications, all of our poverty shall immediately be subdued. So think over this matter seriously. Immediately consult with Hayagriva for starting the press. Let us not bother about the Macmillan Company, because they will only try to make conditions that we have to purchase 5000 copies.

February

Unless we have got very good organization for selling our books, printing our books any place will be impractical. So I think you will try seriously how to appoint selling agents all over the country. Nay; all over the world

Letter to Gargamuni -- Los Angeles 5 February, 1969: Regarding the printing of my different letters, if you have sufficient time you can work on this project, but I think you have got greater project before you; sales organization of our books and publications. Unless we have got very good organization for selling our books, printing our books any place will be impractical. So I think you will try seriously how to appoint selling agents all over the country. Nay; all over the world. I'll be glad also to hear from you about how you are going to organize this selling propaganda.

That is my ideal of life, to form a nice group of devotees to perform Sankirtana and to distribute our books in wider circles

Letter to Gurudasa -- Los Angeles 5 February, 1969: I thank you very much for your assurance that I will find London a most flourishing center for our world Sankirtana movement. That is my ideal of life, to form a nice group of devotees to perform Sankirtana and to distribute our books in wider circles. Here, Tamala Krishna's group has proved a very nice Sankirtana Party, and we can combine with your group which is also a very nice Sankirtana Party. Then we could immediately take the responsibility of a round the world trip, and I am sure it will be successful. You can let me know by return mail if my services in London are immediately required. I am prepared to go

Regarding your books, the editorial assistants and myself do agree there is no difference of our Sampradaya Siddhanta. Now we have only to see how these books will be sellable in this country

Letter to Jagannatham Prabhu -- Los Angeles 8 February, 1969: Regarding your books, the editorial assistants and myself do agree there is no difference of our Sampradaya Siddhanta. Now we have only to see how these books will be sellable in this country. The best thing will be if you can kindly send more copies of each book, and we can try to sell them in our different centers. If there is good response, we can think of republishing them. Certainly to send the books by air mail is prohibitive, but you can send them by surface mail in different batches to our different centers of which a list of addresses is found in the copy of the letter addressed to Tirtha Maharaja. The next alternative is to pack up all of the books and send them to Calcutta to our shipping agents, namely; United Shipping Corporation, 14/2 Old China Bazar Street (Room #18), Calcutta-1, INDIA. Upon hearing from you I will advise them to take care of the packages to New York by sea-way. We shall try to sell the books in our different centers, and the sales proceeds will be kept separately. If the books are to be published, from here the sales proceeds will be utilized for this purpose. Or else, the proceeds shall be sent to you after a deduction of 40% discount as we get from others. We are selling books of many of our godbrothers, just like Bon Maharaja, Nitai dasa Brahmacari, Prof. Sannyal, Bhakti Pradip Tirtha, Raga Caitanya Prabhu, etc. I think this arrangement will be practical. If you will give us your permission then we can immediately arrange to publish some of the best portions as articles in Back To Godhead with your good name therein.

If distribution of my books is fixed up then my life is fixed up in your country for the remaining days of my present body. Please therefore do it seriously

Letter to Brahmananda -- Los Angeles 17 February, 1969: So you and Gargamuni take charge of distributing the books, and you study other methods of how to do this. If distribution of my books is fixed up then my life is fixed up in your country for the remaining days of my present body. Please therefore do it seriously. I am pleased that you are willing to take charge of the printing of my books. Krishna has desired like that, so you try to execute this implicit order of Krishna. Actually, by your grace, these two publications are already in the light, so your service in this connection is approved by Krishna and naturally by me also. So you try in this line. I am sure you will be successful, assisted by your good brother, Gargamuni. It is good that you are contacting distributers. You should offer them the best terms.

I have written to Brahmananda about distributing our books, and you should assist him in this important matter

Letter to Gargamuni -- Los Angeles 17 February, 1969: Regarding your reprinting of my letters, if you will not detract from your other important engagements you may do it. I have written to Brahmananda about distributing our books, and should assist him in this important matter. I have considered your thoughts on the matter of our printing press, and for the time, the matter is still pending. Also, I think I have already answered your points in Brahmananda's letter regarding the contributions of the other departments of the New York temple. I am pleased to note that your store, the Spiritual Sky, is doing successfully. Krishna has given you nice talent for doing business, and I am glad to see that you are using it well. There is no need for you to contribute to my book fund immediately if you are unable. Do it as it becomes convenient for you. Your suggestion that we print transliterations in our future books is very nice, and I think we shall follow this principle in the future.

If a center contributes $100, we send them copies at cost price to the amount and it doesn't matter whether they sell it or not. It doesn't matter if they sell it or not. But we must have the monthly contribution

Letter to Rayarama -- Los Angeles 15 February, 1969: If I receive some contribution from each center for publishing Back To Godhead regularly, that will be a nice program so that we may not have to depend on advertisements or sales. Each center should take responsibility of contributing some money towards the publication of Back To Godhead, instead of depending upon each center for selling Back To Godhead. For example, if a center contributes $100, we send them copies at cost price to the amount and it doesn't matter whether they sell it or not. It doesn't matter if they sell it or not. But we must have the monthly contribution. The copies which are not sold may be distributed free to schools, libraries, influential gentlemen, etc. This will greatly further our propaganda, and I am thinking in these terms.

If I get $750 from the 4 centers, then I shall take charge of distribution; because Brahmananda has already taken responsibility for distributing the books

Letter to Rayarama -- Los Angeles 20 February, 1969: Regarding printing 20,000 copies of Back To Godhead, I have appealed to 4 centers, namely New York, San Francisco, Los Angeles, and London to contribute $750 monthly. I have got confirmation from Los Angeles, so I shall be glad to hear from New York also whether this center is going to hand over to me $750 per month. I have no objection if this $750 is collected in the way of advertisements from New York, but charges will be increased because we are going to print 20,000 copies henceforward. So we shall charge $100 per page and we shall not accept any advertisements from the hippies. So who is going to pay me this $750? If I get $750 from the 4 centers, then I shall take charge of distribution; because Brahmananda has already taken responsibility for distributing the books. I simply want this contribution continually at least for 6 months against delivery of 5,000 copies of Back To Godhead. If I am able to print 20,000 copies continually for 6 months, perhaps I will no longer require the contribution from the different centers. Therefore, please ask Subala or any one else in New York center who is going to collect this $750 and pay me.

On the whole, we shall now make it a point to spread this Sankirtana movement and distribute our publications

Letter to Brahmananda -- Los Angeles 27 February, 1969: I thank you very much for your giving me your pledge that you will give me $750 per month for 5,000 copies of Back To Godhead. Similar assurance I have got from the other centers. So by calculation I shall be able to collect $3,000 per month of which $2,000 or less, as you may arrange, will be paid for the price of printing, and the balance will be spent for free distribution of copies to institutions, schools, colleges, universities, libraries, and respectable individual persons. I understand that for posting magazines in large scale the rate is 3 cents or 4 cents, so I have advised Subala to take definite information in this connection for posting Back To Godhead in large scale. I quite agree with your proposal that for small centers like Montreal, Buffalo, etc. as stated by you the New York center will be the distributer; this is nice. Regarding your kirtana success in Pennsylvania at Dickenson College and Franklin and Marshall, it is so much pleasing to me. This is the way of our preaching work. Please try to infuse this Krishna Consciousness idea amongst the student community and it will be a great success. On the whole, we shall now make it a point to spread this Sankirtana movement and distribute our publications.

So from Back To Godhead I don't want anything for my book fund. I simply want my books to be nicely distributed. As for someone to help you distribute books on the West Coast, I understand that Jayananda has volunteered for this assignment, and you can decide who you will like

Letter to Brahmananda -- Los Angeles 29 February, 1969: Regarding the Back To Godhead scheme, the idea is that you pay $750 and receive 5,000 copies. Now you distribute this as you like. If you sell for 50 cents per copy, then it comes to $2,500, but I do not think it will be possible to sell them all at 50 cents retail price. So you appoint stores to sell copies, and you will get 30 cents per copy for these without fail. You are purchasing for 15 cents so even selling wholesale you make profit of 15 cents. If you sell 3,500 copies at wholesale price, then the intake is $1,050. If you are not able to sell all of the copies, then still you should have an income profit of at least $500, selling at wholesale price. If you make more profit you should do so, and I have no objection. But whatever you sell after the 1,500 copies sold retail is profit for your temple. What ever balance has not been sold will be distributed free, and you should apply for concession rates at the Post Office. In Los Angeles, we have already applied, and the postal charge will be about 3 cents or 4 cents per issue. So as far as I am concerned, I shall collect about $3,000 monthly. Out of this, $2,000 is to be paid to Dai Nippon, and I will keep $1000. Out of this amount, the postal charges will take about $300-400, and the balance $600 I shall spend for developing of the press department. So from Back To Godhead I don't want anything for my book fund. I simply want my books to be nicely distributed. As for someone to help you distribute books on the West Coast, I understand that Jayananda has volunteered for this assignment, and you can decide who you will like.

April

We are selling our books nicely here, and if you can organize a means of selling our magazine and books in India, it will be a great help to our activities. One of my disciples, Acyutananda Brahmacari is already there in India, and if you think seriously to help me in this movement, he will also join you

Letter to Sivananda -- New York 13 April, 1969: You have inquired about my books, and the facts are that before I came here from India, I published three volumes of Srimad-Bhagavatam, each of about 400 pages. Since I have come here, many manuscripts are prepared for printing, and I have published Bhagavad-gita As It Is, published by MacMillan and Teachings of Lord Caitanya, published by International Society for Krishna Consciousness. We are selling our books nicely here, and if you can organize a means of selling our magazine and books in India, it will be a great help to our activities. One of my disciples, Acyutananda Brahmacari is already there in India, and if you think seriously to help me in this movement, he will also join you. The difficulty is that the books and magazines are costly in the estimation of the Indian exchange. The standard exchange is 7.5 Rs per dollar, so you consider and let me know if you can help us.

The future hope for expansion is selling of books and magazines. So if you can make some organizational idea, you will please send it to me and I shall consider it

Letter to Gopala Krsna -- Allston, Mass 30 April, 1969: You are very anxious to have engagement in Krishna's service, so my immediate best service for you is to help organize the sales promotion of my books. I have already got five books; three volumes of Srimad-Bhagavatam, one volume Bhagavad-gita As It Is, and one volume Teachings of Lord Caitanya. This year most probably we will have another three books; namely Nectar of Devotion, and two further volumes of Srimad-Bhagavatam. So the future hope for expansion is selling of books and magazines. So if you can make some organizational idea, you will please send it to me and I shall consider it.

May

You should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success. I would always prefer to distribute our books ourselves and publish them ourselves in our own press. That is my ambition

Letter to Brahmananda -- Allston, Mass 6 May, 1969: Regarding Teachings of Lord Caitanya, I am very glad to know that you are hopeful for great success. The stores demand of 40% for at least 4 copies is all right. There are about 1,000 stores in new York at least. So if they take 3 copies each, we immediately distribute 3,000 copies. Similarly in other big cities we can distribute at least 1,000 in each city. There are at least 25 important cities in your country, so in each city, if we distribute at least 1,000 copies, there is potency of distributing 25,000 copies in your country only, and what to speak of other countries, like England or any other part of the world where English is spoken. So it requires only organization; and now that we have a special "Iskcon Books" department simply for the promotion and publication of our literatures, and you also have the help of Nayana Bhirama and Bali Mardan, so the future looks very hopeful. Now you should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success. I would always prefer to distribute our books ourselves and publish them ourselves in our own press. That is my ambition, so you try to fulfill this desire of mine.

The proposal that you shall have a cart moving in the Japanese Fair with Deities, kirtana and selling books is very, very nice proposal

Letter to Sudama -- Columbus, Ohio 8 May, 1969: The proposal that you shall have a cart moving in the Japanese Fair with Deities, kirtana and selling books is very, very nice proposal. If you can get sanction for it, it will be a very nice thing. I thank you very much for your constant and sincere efforts, and surely Krishna will bless you more and more for this.

I have written one letter Mssrs. Atma Ram and Sons in Delhi regarding selling our books, along with other proposals. He is interested to sell our books because it is written by me, so you do the needful

Letter to Brahmananda -- New Vrindaban 22 May, 1969: I have written one letter Mssrs. Atma Ram and Sons in Delhi regarding selling our books, along with other proposals. He has written about the books as follows: "I contacted the local representative of MacMillan & Co. regarding Bhagavad-gita As It Is. They have not heard anything about it and have showed complete ignorance. Moreover, in the catalog which they possess, your book has not been mentioned. I am certainly interested in the sale of this book and would like to know your terms and conditions for the same." I do not know why MacMillan Company has not mentioned about our book in their Indian catalog. Anyway, he is interested to sell our books because it is written by me, so you do the needful. Ask Mr. Wade why their representative is ignorant of this publication. This Atma Ram and Sons was selling my Srimad-Bhagavatam at 40% discount. So you should open correspondence with them, giving reference to their letter #IKP, dated May 2, 1969, and signed by Ish Kumar Puri, Manager. Also send them one dust cover of TLC, and offer them the same commission so that they may, forward order to you, and you can supply them. Also inquire from them if they are interested in being the sole selling agency in India. In this case, they must purchase at least 500 books. If not, they can help us by sending a list of leading book sellers in India who can help in selling our books. Upon receipt of such list, you can open correspondence with these booksellers.

So far as distributing the books, no consignment should be given. That is very risky. Let them purchase one copy, two copies, three copies, as they like, but no consignment

Letter to Brahmananda -- Moundsville 31 May, 1969: Regarding sales of TLC, you should try to get it reviewed, do not spend money needlessly on advertising. You have got experience already advertising Bhagavad-gita, so unless the book is reviewed, there is no question of advertising. You should send reviewing copies to first class papers for review. Also, you may arrange for some respectable persons to review the book and then submit this review to the various papers for printing. You should try for this. Generally, it is the policy of every paper that they review books as soon as it is given to them. That is one of the items of journalistic policy. So far as distributing the books, no consignment should be given. That is very risky. Let them purchase one copy, two copies, three copies, as they like, but no consignment. Let them take one copy and take the scheduled commission. So similarly they can distribute and take the money. It is all right if the store would like to exchange our forthcoming books for the copies of TLC they have not sold, and it is all right for their money to be returnable, but don't take consignment. That is only false sale, or no sale. Try to get the book reviewed. Otherwise newspaper advertisements will have no effect.

July

Collection by Sankirtana Party is the best process, along with selling our books and magazines by organized sale

Letter to Brahmananda -- Los Angeles 8 July, 1969: Regarding your proposal for soliciting members, this is not a good proposal. We tried for membership in the beginning, and it was not successful. Collection by Sankirtana Party is the best process, along with selling our books and magazines by organized sale. But you can advertise for membership, and when somebody inquires, you can give him your chart for membership. But do not advertise it. You can simply invite people that we invite all sincere souls to become our serious members. I am enclosing a copy of a letter addressed to Mr. Kair, which may be published so people may know what is the practical advantage of becoming a member of this society.

I wish that all of our Krishna Consciousness literatures may be available to men of all languages throughout the world, so whatever assistance you can give in this connection is always appreciated

Letter to Sivananda -- Los Angeles 22 July, 1969: Regarding Copenhagen, if there is possibility, we wish to open many such branches. But your main business at present is Sankirtana and selling literature, and this is similarly very important work. You write that you are interested in learning how to print, and if you have time for this, then Jaya Govinda can instruct you. I wish that all of our Krishna Consciousness literatures may be available to men of all languages throughout the world, so whatever assistance you can give in this connection is always appreciated. But your main business at the present moment is to propagate Sankirtana to all the people of Germany. This is also very great service.

August

I am enclosing herewith one book review of our Bhagavad-gita As It Is and Teachings of Lord Caitanya, and this may help you to distribute these books nicely in the Detroit area. If you require more copies of this review, please inform me and I shall have them sent to you directly

Letter to Bhagavan, Krsna Bhamini -- Los Angeles 9 August, 1969: Krishna has been very kind upon you, and if you continue to engage seriously in His service, certainly He will give all facilities. After all, it is His business that we are doing. It is very encouraging that you have had thirty people at your feast and twenty people at your first kirtana. It appears that Detroit has very good prospects for spreading Krishna Consciousness. Try to sell Back To Godhead as much as possible. This is very nice propaganda work, plus it will provide you with some income for increasing activities further. I am enclosing herewith one book review of our Bhagavad-gita As It Is and Teachings of Lord Caitanya, and this may help you to distribute these books nicely in the Detroit area. If you require more copies of this review, please inform me and I shall have them sent to you directly. Regarding the reporters who are interested in doing an article on your activities for the local paper, give them good points. I am also enclosing an article by Hayagriva das, called "The Hare Krishna Explosion, and this will give them more idea of our movement.

We can also cooperate in selling your books in our different centers, and similarly you can cooperate by selling our books in your different centers. So there is ample opportunity of cooperation in good will

Letter to Swami B. S. Bhagavata Maharaja -- Los Angeles 21 August, 1969: I am going to Germany the day after tomorrow via New York, and therefore my next address will be c/o Internationale Gesellschaft fur Krishna Bewusstein, 2 Hamburg 19, Eppendorfer Weg 11, West Germany. In the meantime I shall request you to cooperate with my missionary activities to supply me 10 mrdangas (kholes), first class and 50 pairs of karatalas, Navadvipa made, first class, every month to our different centers like New York, Los Angeles, London, Hamburg and Tokyo. Also I would request you to arrange for supplying Radha-Krishna Deities made in Vrindaban or Calcutta, 24" high, for our different centers. We can also cooperate in selling your books in our different centers, and similarly you can cooperate by selling our books in your different centers. So there is ample opportunity of cooperation in good will, and if we continue like that, in the near future it may be possible that we completely amalgamate both our institutions. I hope you will give your due consideration to my proposals and shall be glad to hear from you at your earliest convenience. Also please let me know if personally I can become a member of your society under Clause 3 on page 19 of the Memorandum.

September

Your report that book sales are not very satisfactory is not very encouraging. if it is not selling well in New York, why not dispatch to other centers for distributing?

Letter to Brahmananda -- Tittenhurst 16 September, 1969: Your report that book sales are not very satisfactory is not very encouraging. if it is not selling well in New York, why not dispatch to other centers for distributing? The United Shipping agency has dispatched the books as I understand, and on receipt of this you will kindly let me know how many full sets of Bhagavatam are there. Then I shall instruct you to distribute them in different centers on hearing from you.

Somehow or other we have to organize the sales of our books and literature. Otherwise, what is the use of starting the press? The press must work on continuously, and we shall produce immense literature

Letter to Gargamuni -- London 22 September, 1969: One thing I see is that you are coming out victorious in the matter of sales organization of the books. In one of the letters of Brahmananda I understand that the book selling organization there is not very satisfactory. Therefore, I am very much glad to read the circular letter issued to the temple presidents, and I shall be glad to know how you are getting response. The methods you have adopted to approach reviewers and convince them to review our books, how much this attempt has been successful? Reviewing is the only way for pushing on any publication. Somehow or other we have to organize the sales of our books and literature. Otherwise, what is the use of starting the press? The press must work on continuously, and we shall produce immense literature. If the press goes on nicely, I shall be able to give you material for publishing a book every two months. We have got so much material for Krishna Consciousness Movement. In your last letter I understood that you are collecting at least $70 to $80 weekly by selling books. That is a great service to the society.

October

How to sell our magazines and literatures you have to find out means and ways

Letter to Jayagovinda -- Tittenhurst 8 October, 1969: So far as sales are concerned, if you don't sell, then how you will be able to maintain your establishment? If you want to maintain a nice place simply by all working hard—in the beginning that is all right—but if you cannot maintain it by selling literature and making collections, then that is not a good idea. How to sell our magazines and literatures you have to find out means and ways. On the whole, everywhere we are arranging to sell our BTG and maintaining our centers on this sale. So what is the defect that you cannot sell?

I shall overload you with books

Letter to Upendra -- Tittenhurst 27 October, 1969: Regarding the "Prabhupada's Table, from the next year you will be getting so many books for selling. I have now made a policy that as soon as my books are printed in the press I shall distribute them in all the centers along with the respective bills. You will kindly send me the money for the Book Fund as soon as you sell them. The money may be sent to me or to the coastal president. But I shall overload you with books.

All the centers should not reduce their orders for BTG, but should help distribute them as far as possible

Letter to Upendra -- Tittenhurst 27 October, 1969: I do not think it is a good suggestion that we decrease the number of BTGs printed. If we print the same number of copies throughout the winter months and if they are not all sold, then the remaining issues may be distributed freely to many respectable men and organizations. This will be good propaganda work. We are not interested in making profit; our interest is simply to promote Krishna Consciousness. So all the centers should not reduce their orders for BTG, but should help distribute them as far as possible.

November

If the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them

Letter to Satsvarupa -- London 5 November, 1969: So far as my books are concerned, I think there are materials for at least ten books which are ready for printing. Now all the manuscripts are with you. So now the editorial department is under you and Hayagriva, and you combinedly please get my books printed, one after another. I think the following management will be nice: I shall pay the book printing price; actual cost plus 10% maintenance charges. Then after the books are printed you will distribute them proportionately to different centers, and they will remit the price directly to me. Purusottama will keep accounts for that so that the responsibility will be lighter on your side. Besides that, if the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them. I have consulted on this matter with Purusottama, and he says that the idea is right. Now you can give me your own opinion also. But continually all the Bhagavatams, Krishna, Nectar of Devotion, etc. must be published. After printing, some of them may be made softbound and some may be made hardbound, according to demand.

After the books are printed you will distribute them proportionately to different centers, and they will remit the price directly to me. Besides that, if the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them

Letter to Satsvarupa -- London 5 November, 1969: So far as my books are concerned, I think there are materials for at least ten books which are ready for printing. Now all the manuscripts are with you. So now the editorial department is under you and Hayagriva, and you combinedly please get my books printed, one after another. I think the following management will be nice: I shall pay the book printing price; actual cost plus 10% maintenance charges. Then after the books are printed you will distribute them proportionately to different centers, and they will remit the price directly to me. Purusottama will keep accounts for that so that the responsibility will be lighter on your side. Besides that, if the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them. I have consulted on this matter with Purusottama, and he says that the idea is right. Now you can give me your own opinion also. But continually all the Bhagavatams, Krishna, Nectar of Devotion, etc. must be published. After printing, some of them may be made softbound and some may be made hardbound, according to demand.

With your help I wish to overflood the marketplaces with our literatures

Letter to Harer Nama -- London 6 November, 1969: This is a qualification of activities in Krishna Consciousness that if one renders even a small amount of sincere devotional service, Krishna becomes obliged to elevate such person; and what to speak of one whose entire life and soul has been dedicated to Krishna's service. So continue to push on as you are now doing and as far as possible distribute our books and magazines. Now that our press is ready in Boston, we have more than one dozen books which are ready to be printed, so with your help I wish to overflood the marketplaces with our literatures. Now people are reading all kinds of nonsense books, and thus their reading capacity is helping to pave their way through the circles of birth and death. If they will simply take to reading this transcendental literature we are presenting, the same reading capacity will elevate them to the highest perfection of spiritual life. So this is very important task we are doing, and all of you push forward in Colorado with increased enthusiasm.

December

I am also pleased to note that they are going to purchase my books, 30-35 sets. That is a great boon for us. If we can introduce our books in these colleges and universities, it will be great prestige for the society and myself also personally. So let us do this business as an experiment

Letter to Brahmananda -- London 10 December, 1969: Regarding the Franklin and Marshall College, as you have desired that it is a wonderful opportunity for me, so that I may be able to write in seclusion while my elderly students may manage the society affairs, that is a very welcome suggestion. So you can accept the proposal immediately. Besides that, I see that Professor Thomas J. Hopkins and the students of the college are very much eager to hear from me, so I must fulfill their eager desire, even there is some inconvenience. But I hope if I get a nice apartment with heating arrangement, there will be no inconvenience. I am also pleased to note that they are going to purchase my books, 30-35 sets. That is a great boon for us. If we can introduce our books in these colleges and universities, it will be great prestige for the society and myself also personally. So let us do this business as an experiment.

1970 Correspondence

January

I am so glad that you are giving attention to selling our books

Letter to Bhagavan -- Los Angeles 28 January, 1970: I am so glad that you are giving attention to selling our books, and you have got a good assistant also. You will be pleased to know that George Harrison has paid the entire expenditure ($19,000) for printing our Krishna picture book, and very soon I am going to send the MS to Japan. Our own press is now busy with other books.

Try to sell the books already printed as well as newly published "Isopanisad", and save some money for my book fund

Letter to Damodara -- Los Angeles 30 January, 1970: You will be glad to know that Mr. George Harrison has contributed the entire cost of publishing Krishna, and we are going to publish it very soon in Japan with various pictures. It is now in progress and in due course we will receive the books. In the meantime, try to sell the books already printed as well as newly published "Isopanisad", and save some money for my book fund.

February

Our centers are managed financially by selling the books and magazines and by accepting some voluntary contributions from the public

Letter to Hanuman Prasad Poddar -- Los Angeles 5 February, 1970: So our centers are managed financially by selling the books and magazines and by accepting some voluntary contributions from the public. Sometimes we manufacture incense and the visitors gladly purchase it. In this way we manage the financial affairs of our society. In London, however, we get some income by sales of "Hare Krishna Mantra" record and similarly in the U.S.A. we get some income by selling "Govinda" records and other similar records. From London the "Hare Krishna Mantra" record has worldwide sales. This is managed by Mr. George Harrison, the famous English musician, who is my uninitiated devotee. This boy has paid me recently $19,000 for publishing my Krishna book. The whole amount will be required for publishing the book in Japan.

I think on account of this record, many people, at least from different parts of Europe, will come to see our Temple. Many tourists also may come there. So you do not take it as gloomy, but you should welcome them in our Temple. Regularly try to sell our books and magazines to them

Letter to Syamasundara -- Los Angeles 8 March, 1970: I think on account of this record, many people, at least from different parts of Europe, will come to see our Temple. Many tourists also may come there. So you do not take it as gloomy, but you should welcome them in our Temple. Regularly try to sell our books and magazines to them. So far taking away the shoes is concerned, you can make the following arrangement: just after the entrance door, arrange for a movable railing so that anyone willing to enter the Temple room, but who does not like to take of his shoes, may be allowed to enter the door but stand near the railing and see the Deity from that place. Anyone willing to go inside the railing boundary must have to get out of his shoes. And exactly by the side of the Altar another railing may be fixed up. This railing should stand between the Vyasasana and the Altar.

Please try to introduce our books in the different university curricula, and that will be another success

Letter to Kirtanananda -- Los Angeles 18 February, 1970: I may once more request you to try your best to construct New Vrindaban an exact duplicate of Vrindaban, and that will give me the highest pleasure. Side by side, please try to introduce our books in the different university curricula, and that will be another success. I have information from Gargamuni that major portions of my TLC are not yet sold. Of course such literatures are not meant for ordinary public, but I am sure if you try to introduce in the university circle; and I have got many testimonials of my books and thus they can be introduced without any difficulty.

March

Now we have published our Isopanisad and you must try to sell it as far as possible. I have tried to explain in this book the preliminary knowledge of God-consciousness so any layman who reads it will be able to understand our Krsna Consciousness movement to their great benefit

Letter to Rudra -- Los Angeles 9 March, 1970: When I learn that you are selling many BTGs and are receiving nice support from the community, I am very much encouraged. Now we have published our Isopanisad and you must try to sell it as far as possible. I have tried to explain in this book the preliminary knowledge of God-consciousness so any layman who reads it will be able to understand our Krsna Consciousness movement to their great benefit. If you simply present our program before them with great sincerity of purpose, they will be influenced by the seriousness of our Krishna Consciousness movement, and you can further impress them to join with us.

The Pancaratriki Biddhi is Arcana or Temple worship, and the Bhagavat Biddhi is to preach by chanting and distributing literature

Letter to Hamsaduta -- Los Angeles 12 March, 1970: Both of you have seen in L.A. how much they are careful about Deity worship. We have to make our steady progress, keeping both sides in balance; namely the Pancaratriki Biddhi and Bhagavat Biddhi. The Pancaratriki Biddhi is Arcana or Temple worship, and the Bhagavat Biddhi is to preach by chanting and distributing literature. Although chanting is quite sufficient to cover all the Biddhis, still to keep ourselves pure and sanctified, we must observe the rules and regulations of Pancaratriki Biddhi.

Actually this is a fact, that the books and literatures which we are presenting, are unparalleled at least in the Western countries. So if you can convince the parties concerned, you can also introduce our books and literatures for study in the university circle

Letter to Bali Mardan - Los Angeles March 13, 1970: Somehow or other, we are now combined to execute the great will of Lord Caitanya that we should propagate this Krsna consciousness movement through out the whole world. By Krsna’s grace you have gone to Australia with this mission, and I am pleased to learn about the arrangement which you have already made. Here also, in the States, Kirtananda Maharaj is getting good response from the student circle. In two important colleges our TLC has been taken as study course, and two other colleges have purchased lots of books for their students. Actually this is a fact, that the books and literatures which we are presenting, are unparalleled at least in the Western countries. So if you can convince the parties concerned, you can also introduce our books and literatures for study in the university circle. So I am awaiting your report of the University meeting. Your sincerity of purpose will itself help you more and more because the Lord is sitting within your heart and as soon as he sees that you require to do something for His service, He will immediately give you all facilities.

I think if Kirtanananda Maharaja as well as you try to introduce our books for study in the university classes, especially in the religions department, that will be very nice and you can get good income out of that

Letter to Hayagriva -- Los Angeles 19 March, 1970: I think if Kirtanananda Maharaja as well as you try to introduce our books for study in the university classes, especially in the religions department, that will be very nice and you can get good income out of that. Kirtanananda Maharaja has already introduced to one college, similarly Brahmananda has also introduced in some college, and in each place they have sold more than 40 copies of TLC. So the potency is there because these books are not ordinary literature, being based on Vedic philosophy they are in a way a new line of thoughts to the Western world. And those who are really interested in spiritual understanding surely will appreciate. But for this introduction I don't find anyone just competent except yourself and Kirtanananda Maharaja. So you can think over this matter and Krishna will show some way out.

You are trying for the new Temple, but our main business is Sankirtana and distribution of literature. If Krsna gives us a better place, that is all-right. Otherwise, we can remain at any place never mind hell or heaven

Letter to Madhudvisa -- Los Angeles 26 March, 1970: You are trying for the new Temple, but our main business is Sankirtana and distribution of literature. If Krsna gives us a better place, that is all-right. Otherwise, we can remain at any place never mind hell or heaven; but we shall be only very cautious about propagating our Sankirtana movement.

April

You may send all checks of money not expended on printing and money from book sales to me

Letter to Brahmananda -- Los Angeles 2 April, 1970: I have received your letter dated 30th March, 1970, along with the two checks for $1,592.02 and $256.00. Thank you very much for them. So now when you require money for printing our books, inform me and I shall send you the check. And you may send all checks of money not expended on printing and money from book sales to me.

Regarding book sales, you should always keep several copies of each of our literatures in stock. Especially you should have a good stock of Isopanisad and Easy Journey, they are selling as easily on the level of BTG

Letter to Bali-mardana -- Los Angeles 19 April, 1970: Regarding book sales, you should always keep several copies of each of our literatures in stock, so if you do not have them you can make arrangements with Gargamuni. Especially you should have a good stock of Isopanisad and Easy Journey, they are selling as easily on the level of BTG.

May

You can print books in small sizes and distribute them profusely. Small books like "Easy Journey to Other Planets and "Isopanisad will be very quickly sold more than the larger volumes of TLC and Srimad-Bhagavatam

Letter to Tamala Krsna -- Los Angeles 1 May, 1970: So far translating our literatures, if you simply send the matter, our press will immediately give you so many books. You can print books in small sizes and distribute them profusely. Small books like "Easy Journey to Other Planets and "Isopanisad will be very quickly sold more than the larger volumes of TLC and Srimad-Bhagavatam. So if Suridas and Umapati engage themselves five hours for translating work, there will be no difficulty to publish our French language books immediately. So arrange for this.

So I am simply interested in the book distribution, and whatever collection is made in this department may be paid to me either by you or by Gargamuni; and when there is question of printing books certainly I shall pay as I have been doing—that will simplify the matter

Letter to Brahmananda -- Los Angeles 13 May, 1970: You have asked me to send you a check for $4,500, but this is for the first time you have asked me to pay on account of BTG, and this point I have already explained to Gargamuni. So far I understand from Gargamuni that you misunderstood me that I want to take the management of BTG I never meant like that, neither I have got any time to tax my brain in that way. So you shall continue the management of BTG, and ISKLET Press is meant for that purpose. Formerly when it was in the hand of Rayarama he was managing separately, then it came to your hand and the management is going on, but you never asked me for any payment in the matter of BTG. So I have asked Gargamuni to send you back the check which I understand you sent to him on this account for $5000. So I am simply interested in the book distribution, and whatever collection is made in this department may be paid to me either by you or by Gargamuni; and when there is question of printing books certainly I shall pay as I have been doing—that will simplify the matter.

June

By preaching you will gather another six times six Japanese people and preach Krsna consciousness in as many cities of Japan as possible and distribute literature

Letter to Sudama -- Los Angeles 2 June, 1970: Amogha Das Brahmacari and Satyavrata Das Brahmacari have already started this morning. So already you are three there, and Brahmananda and these two Brahmacaris—now you are strong six, and by preaching you will gather another six times six Japanese people and preach Krsna consciousness in as many cities of Japan as possible and distribute literature. The small books also can be translated into Japanese.

My will I have already disclosed to you all that each and every one of you should chant the Mahamantra regularly in sixteen rounds, follow the four regulative principles, chant Hare Krsna mantra on the streets, try to distribute our books and literature

Letter to Makhanlal -- Los Angeles 3 June, 1970: So Lord Caitanya is combined form of Radha Krsna. If Caitanya is pleased, Radha and Krsna automatically become pleased. Now our mission, Krsna consciousness mission, is to execute the will of Lord Caitanya. In this old age whatever I am trying to do it is just to give a little service according to my capacity to Lord Caitanya's mission. I have not come here for some personal credit in this old age. I have also come here under the order of my Spiritual Master who is non-different from Lord Nityananda. You are all helping me in the execution of my mission so please do not try to do anything beyond the jurisdiction of my instructions. My will I have already disclosed to you all that each and every one of you should chant the Mahamantra regularly in sixteen rounds, follow the four regulative principles, chant Hare Krsna mantra on the streets, try to distribute our books and literature, and specifically in San Francisco you should observe the annual Ratha Yatra festival very gorgeously. I can assure you that if you follow my instruction as above mentioned there is no doubt about it that through me my spiritual Master Srila Bhaktisiddhanta Sarasvati Thakura will be pleased, and through His mercy Lord Nityananda will be pleased. In this way Lord Caitanya and ultimately Radha Krsna will be pleased, and thus your life will be successful.

Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold, then regularly on Sunday the sales may be totalled for issuing a check to the amount owed to the book fund and to BTG account

Letter to Dinesh -- Los Angeles 26 June, 1970: So it is very good that your sales of literature are very good and improving more. But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold, then regularly on Sunday the sales may be totalled for issuing a check to the amount owed to the book fund and to BTG account. Then on each Monday the check may be sent to Los Angeles. So you do this regularly.

  • Note: This same letter was sent to 12 temple Presidents.

It is natural that such distribution of literatures should increase as the people hear more about Krsna Consciousness Movement, so distribution of our books and literatures is our major propaganda program

Letter to Gurudasa -- Los Angeles 29 June, 1970: I am very glad to know that your sales of our literature and books are very good and improving more. It is natural that such distribution of literatures should increase as the people hear more about Krsna Consciousness Movement, so distribution of our books and literatures is our major propaganda program. But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

July

It is very good news also that you have received permission in Providence for chanting and distributing literature and incense as well as collecting

Letter to Sridama -- Los Angeles 8 July, 1970: It is very good news also that you have received permission in Providence for chanting and distributing literature and incense as well as collecting. Now you should concentrate to develop your spiritual power to attract the fallen souls to Krsna consciousness. The daily regulative duties must be performed by everyone very strictly, the beads chanted sixteen rounds, and our literatures read and discussed. In this way everything should be done very nicely. Sankirtana should be done by you in the streets and at gatherings and in this manner display what is this Krsna consciousness movement and how it is for everyone's eternal welfare and happiness.

August

When I came to your country first my primary strength was chanting the Maha-mantra and maintaining myself on public contributions and distribution of my Srimad-Bhagavatam. The same principles can be followed still namely collecting some funds by distributing our books and literatures

Letter to Bali-mardana -- Tokyo August 21, 1970: In our movements all over the world certainly we require huge amounts of money. When I came to your country first my primary strength was chanting the Maha-mantra and maintaining myself on public contributions and distribution of my Srimad-Bhagavatam. The same principles can be followed still namely collecting some funds by distributing our books and literatures. I thank you very much for appreciating my two recent books, Nectar of Devotion and KRSNA. If we distribute these two wonderful books by meeting respectable gentlemen everywhere, I think we can collect $100 at least by presenting these two books. So it is my suggestion immediately you should try and collect some money and I am sure Krsna will supply it and keep it for opening different centers. Please consult with the GBC regarding this program and make a practical schedule.

September

It appears that the arrangement for distributing books in the libraries of schools, colleges and universities as well as public libraries is very satisfactory. Do everything conscientiously and Krsna will give you all necessary intelligence

Letter to Satsvarupa -- Calcutta 13 September, 1970: It appears that the arrangement for distributing books in the libraries of schools, colleges and universities as well as public libraries is very satisfactory. Do everything conscientiously and Krsna will give you all necessary intelligence.

October

You are already preaching on the university campuses, so you add this book distribution to your program and make it complete with preaching, chanting of Hare Krsna Mahamantra, distribution of Prasadam and literatures

Letter to Nayanabhirama -- Amritsar 26 October, 1970: Please also try to introduce our books in the colleges and schools as well as local libraries. I have received word from other centers that our literatures are very well received and often they are being used as course textbooks in the schools and colleges. You are already preaching on the university campuses, so you add this book distribution to your program and make it complete with preaching, chanting of Hare Krsna Mahamantra, distribution of Prasadam and literatures. I know how well this program is received by the students because they are very intelligent. You are also very intelligent boy and devotee of Krsna and Krsna will give you even more intelligence in proportion to your endeavor to serve Him faithfully.

November

I am enclosing herewith one letter from Atma Ram and Sons, Booksellers; please take it with you to see them and show them our books and literatures and make some arrangement for their taking some of them for distribution

Letter to Gurudasa -- Bombay 1 November, 1970: I have safely reached Bombay and there was a nice reception. I am now staying at Chembur at the above address. I hope everything is progressing well with you in Delhi. Please let me know how things are going on there. I am enclosing herewith one letter from Atma Ram and Sons, Booksellers; please take it with you to see them and show them our books and literatures and make some arrangement for their taking some of them for distribution. When you inform me what is your estimation of Delhi and how people are reacting to our Movement, I shall instruct you how to proceed.

Please report to me fortnightly, and correspond with your other GBC men as well. I request that you always display and distribute my books wherever possible

Letter to Bali-mardana -- Bombay 4 November, 1970: Please report to me fortnightly, and correspond with your other GBC men as well. I request that you always display and distribute my books wherever possible.

It is my desire that every American boy and girl will receive a Krsna Conscious education through our books. You have a very great responsibility to print and distribute these books

Letter to Satsvarupa -- Bombay 4 November, 1970: Your plan to increase our propaganda activities in the colleges and high schools is very nice, and it is my desire that every American boy and girl will receive a Krsna Conscious education through our books. You have a very great responsibility to print and distribute these books. So far printing is concerned, if you are able to print books why not do it? I am prepared to give up dealing with Dai Nippon if ISKLET Press can print my books. What is being done with the manuscript of the unabridged Bhagavad-gita As It Is? It should be printed as soon as possible.

My European disciples have written that there are no books available in Europe. I want that each and every one of my centers should be fully stocked with all of my books, never mind if they can pay or not. The principle is that every center must pay for whatever books they order, but if for some financial difficulty a center is not able to pay for books still we should supply them whatever they need

Letter to Satsvarupa -- Bombay 4 November, 1970: My European disciples have written that there are no books available in Europe. I want that each and every one of my centers should be fully stocked with all of my books, never mind if they can pay or not. The principle is that every center must pay for whatever books they order, but if for some financial difficulty a center is not able to pay for books still we should supply them whatever they need.

I have personally placed my books formerly in the library of Bombay which they were very glad to accept. So press this matter until every library and school has fully stocked our literatures and that will be a very real success

Letter to Rupanuga -- Bombay 13 November, 1970: I am very glad to learn that the program for distributing our books in the libraries and classrooms is having such outstanding success. I have already assured this and I have personally placed my books formerly in the library of Bombay which they were very glad to accept. So press this matter until every library and school has fully stocked our literatures and that will be a very real success.

All of my disciples in London center are very intelligent and they should unite around this single task of selling Krsna Book widely throughout Britain and sending the money immediately to Japan

Letter to Murari — Bombay 17 November, 1970: Now that you are in London please try to eliminate this L4000 debt, the balance of which is unpaid Back to Godhead bills. The magazines and books are in great shortage of funds simply because the temples spend their income from literatures for temple maintenance and neglect the primary work of this Society, which is to print and distribute an increasing number of books. So please try to assist me in this way, by eliminating this debt. I have given you the hint that if you send me $10,000 you may keep the balance of profits from Krsna book to help pay this bill. Now this is my request, that you simply distribute these books immediately and deposit $10,000 in the Bhaktivedanta Book Fund Deposit with Dai Nippon in Japan. Why you have not sent report of Krsna Book sales? Why has no money been sent? This must be done weekly. I understand that Mukund will be assisting in distribution of Krsna Book and I think that he is very qualified to do this. In fact all of my disciples in London center are very intelligent and they should unite around this single task of selling Krsna Book widely throughout Britain and sending the money immediately to Japan.

So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you

Letter to Bhagavan -- Bombay 24 November, 1970: Yes, we are fighting impersonalism and voidism with pure devotional service. Impersonalism and voidism kills the natural aptitude of devotion which is lying dormant in everyone's heart. Therefore we are printing books like our KRSNA book so that people may know it that the supreme absolute truth is a person. The perfection of every living creature is to render transcendental loving service to that Supreme Person and thereby go back home, back to Godhead. Krishna has said in Bhagavad-gita that "whoever explains my transcendental glories to others is most dear to me in this world and never will there be one more dear to me than he". So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you. We can use everything—television, radio, movies, or whatever there may be—to tell about Krishna and outside of devotional service all these modern paraphernalia are just so much rubbish.

I am so much enthused to understand how nicely you are distributing our books. Actually these two books, KRSNA book and Nectar of Devotion, are revolutionary to your country. Not only your country, but all over the world

Letter to Jagadisa -- Bombay 28 November, 1970: I am so much enthused to understand how nicely you are distributing our books. Actually these two books, KRSNA book and Nectar of Devotion, are revolutionary to your country. Not only your country, but all over the world. Nobody has any clear idea of God. In hopelessness they declare that God is dead. So these books will supply clear idea of God, not only that but anyone who will read this KRSNA book in two parts, Nectar of Devotion, and if possible Teachings of Lord Caitanya, I'm sure he cannot go away from becoming a devotee of Krishna. So try to push our books, especially Bhagavad-gita As It Is, TLC, KRSNA, NOD, backed by a regular supply of our magazines and regular performance of sankirtana. Then I'm sure Krishna Consciousness Movement will go forward without any hindrance. You have a strong governing body, all determined to push forward this movement and I'm sure of success in the future.

Arrangements should be made so that book collection can be made properly. Also how the books are collected, how accounts are kept, how books are distributed

Letter to Satsvarupa -- Bombay 28 November, 1970: You write to say that you have asked Karandhara to send some money received for the bookfund to pay for paper. That is alright provided that Karandhara can also continue making payments to Dai Nippon. The problem is that book money isn't being properly collected. Big books like KRSNA and NOD: NOD, 5,000 books printed @ $4.00 = $20,000.; KRSNA - 10,000 printed at $8.00 = $80,000. for a total of $100,000. $70,000. or $80,000. should have been collected, but Karandhara has only collected $24,000. So where is the rest of the money? This means that the money is not being collected properly. What can be done? Also there were so many small booklets printed. Where is the collection for them also? If collections are not being made properly, then there will be a shortage of money. So how to adjust things? Arrangements should be made so that book collection can be made properly. Also how the books are collected, how accounts are kept, how books are distributed. Then there will be no scarcity of money. Even if you take $5,000. to $10,000., that's all right so long as Karandhara can send to Dai Nippon at least $50,000. So what will be the cost of printing and folding 5,000 NODs? If Karandhara can't pay, I will see how to get it from here.

December

I am so glad to learn that you are distributing our books in colleges and schools so nicely. Actually this Krishna Consciousness Movement is a novel proposition to the world

Letter to Nayanabhirama -- Bombay 1 December, 1970: I am so glad to learn that you are distributing our books in colleges and schools so nicely. Actually this Krishna Consciousness Movement is a novel proposition to the world. The world is suffering on account of atheistic conviction of life, so our theistic proposition presenting Krishna, the Supreme Lord, is certainly a great relief to the agnostics, atheists, impersonalists and voidists. In all our books we have very scientifically covered all such demons and if these books are introduced in the schools and colleges, so many beautiful souls will be saved. Your are doing a great service to humanity to introduce our books to the people in general. So far as preaching through television the mantras of Isopanisad is concerned, that will be a great success to do so.

He invited me to speak in his class, so we are acquainted. If possible, try to introduce our books there. This university is in the Walnut district

Letter to Nayanabhirama -- Bombay 1 December, 1970: When I return to your country, I must visit your temple, either from New York or from New Vrindaban. Formerly, when I first came to the U.S. I saw this Philadelphia city. It is a nice small city almost representing New York. In the Philadelphia University there is one professor of Sanskrit. His first name is Norman, and the last name is, I believe, Brown. Dr. Norman Brown. He invited me to speak in his class, so we are acquainted. If possible, try to introduce our books there. This university is in the Walnut district.

These engagements at schools and colleges is a most important task. If schools become interested with our philosophy and we can introduce these books, then it is our success

Letter to Rupanuga -- Bombay 1 December, 1970: These engagements at schools and colleges is a most important task. If schools become interested with our philosophy and we can introduce these books, then it is our success. A little effort in this direction is sure to be successful because these are completely new thoughts for the Western world, this science of God. And because the West is scientific minded, they will take it up. We should try for this vigorously. Once they take up Krishna Consciousness in the colleges, it will be the greatest success. We've got books and we've got the Dr. Staal correspondence. Let the school authorities inquire about it. These are the propoganda items. This task should especially be entrusted to Hayagriva Prabhu because he is in one university. Not just Hayagriva, but all of you who are college graduates. You know better than me how to introduce these books into the schools. Also recently I have received one report from Jagadisa and he is distributing our books nicely.

London book sales have nothing to do with my book fund. They have got 2,500 copies of KRSNA or in other words $20,000 worth of books, so they can send $17,000 for printing of Bhagavad-gita, immediately

Letter to Satsvarupa -- Surat 19 December, 1970: I have written to Karandhara that the money for printing according to Advaita's estimate of $17,000 should be realized from London. London book sales have nothing to do with my book fund. They have got 2,500 copies of KRSNA or in other words $20,000 worth of books, so they can send $17,000 for printing of Bhagavad-gita, immediately. It is a good proposal to print 10,000 copies; 5,000 for India and 5,000 for U.S.A.

1971 Correspondence

January

That there is a scarcity of money certainly means mismanagement. I have seen it myself that sometimes they sell books and do not send back the money. Why is that?

Letter to Jagadisa -- Allahabad 16 January, 1971: That there is a scarcity of money certainly means mismanagement. I have seen it myself that sometimes they sell books and do not send back the money. Why is that? This situation must be rectified. An accurate account of all dealings must be kept by those involved. How else things will be managed?

February

From the beginning it was my program not to sell books but to make life members. Therefore we should contribute more energy for making life members than selling. When there will be no possibility of making members, at that time we can sell books at reduced price. Actually if it is possible to sell 100 sets of books per month, then you can do that

Letter to Syamasundara -- Gorakhpur 15 February, 1971: From the beginning it was my program not to sell books but to make life members. The idea is that in India when we speak of price Rs. 64/ for KRSNA book or say Rs. 30/ for Bhagavad-Gita As It Is, practically their hearts begins to fade because in India most of them are not accustomed to pay so much price but when we speak of membership they agree to contribute very easily because Indian mentality is still charitable toward the cause of spiritual activities. So either reduce the price or not, if we endeavor to create life members it will be easier task. For example you are delivering a set of books; KRSNA, TLC, NOD, Handbook, one copy of BTG land you are taking favor for Rs. 101/ by reduction of price. If you take the real price of these books, it comes to somewhere near Rs. 220/ but if we make a member with the same delivery of books, we get the full membership fee. Therefore we should contribute more energy for making life members than selling. When there will be no possibility of making members, at that time we can sell books at reduced price. Actually if it is possible to sell 100 sets of books per month, then you can do that. We will discuss the point further upon my arrival in Bombay. Most probably I'll be able to reach Bombay by March 1st. In my next letter I shall let you know.

It is good that you GBC members are meeting and conjointly discussing such things as life membership, book distribution, etc. The future hope of solid standing of our mission is on the proper management of our governing body

Letter to Bhagavan -- Gorakhpur 16 February, 1971: Your college program sounds very nice. Preaching in schools, colleges and universities, along with distribution of our books and prasadam will flourish the propaganda of our mission. It is good that you GBC members are meeting and conjointly discussing such things as life membership, book distribution, etc. The future hope of solid standing of our mission is on the proper management of our governing body. Now we are increasing in volume. The area of our activity is expanding. Under the circumstances, if our management goes on nicely to maintain our prestige and good name, that will be our success. Such status quo can be maintained only on our being freed from any kind of sense gratifying attitude, because pure devotional service means: anya avhilasita sunya or without any other desire than to satisfy Krishna.

It is very encouraging that you are introducing our philosophy in schools, colleges, etc. This should be our present program of work. If you can introduce our books in the schools and colleges and libraries and preach there about our philosophy, that will be a great success

Letter to Gargamuni -- Gorakhpur 16 February, 1971: I am so glad to know that you are preaching alone assisted by a Brahmacari at Gainesville and it is very encouraging that you are introducing our philosophy in schools, colleges, etc. This should be our present program of work. If you can introduce our books in the schools and colleges and libraries and preach there about our philosophy, that will be a great success.

March

Any way we can distribute our books is good because anyone who reads our KRSNA book, TLC, NOD, and Bhagavad-gita As It Is, is sure to become a Krishna Conscious person. It is a most valuable service to Krishna to distribute these books

Letter to Damodara -- Bombay, India 5 March, 1971: Here in India our program is going on very nicely. Especially we are making so many life members. That program is so important that we are getting money, supporters and distributing our literature all at the same time. But any way we can distribute our books is good because anyone who reads our KRSNA book, TLC, NOD, and Bhagavad-gita As It Is, is sure to become a Krishna Conscious person. It is a most valuable service to Krishna to distribute these books.

April

Somehow or other distribute these books, either in schools and colleges, libraries, through life membership, bookstores, or wherever else you think they might be accepted

Letter to Nityananda -- Bombay 1 April, 1971: Now you are beginning to preach at the universities. That is a very good program, so increase it more and more. It is also a good opportunity for distributing our books. You should give much effort for book distribution, it is such a valuable service. Simply if one will read our KRSNA book, TLC, NOD, and Bhagavad-Gita As It Is, he will surely become a Krishna Conscious person. So somehow or other distribute these books, either in schools and colleges, libraries, through life membership, bookstores, or wherever else you think they might be accepted. Do so with enthusiasm and determination and Krishna will surely help you.

Try to introduce our books there and it will be a great missionary success. One Krishna book sold means we go forward one step in our Krishna Consciousness. We should always remember this

Letter to Visnujana -- Bombay 4 April, 1971: It is so much encouraging that you have got a very nice temple and that already there are six students living there and following the regulative principles. Anyone who you recommend, I shall immediately initiate him. So take advantage and enchant those who are coming by your chanting of Hare Krishna Mantra. You will be victorious. And try to introduce our books there and it will be a great missionary success. One Krishna book sold means we go forward one step in our Krishna Consciousness. We should always remember this. Now the second part of KRSNA book is available, so take them from Karandhara.

Organization of book selling is more important than incense distribution. Incense sales is clearly business only. But when we sell books that means we push forward our movement. So unless it is absolutely necessary, we should not become ordinary businessmen. Try to understand this point

Letter to Bhagavan -- Bombay 21 April, 1971: Our Krishna Consciousness Movement is so nice that we not only solve the problem of white and black tension, but all kinds of other tensions as well—social, political, religious, racial, and all other departmental activities of human society. The fact is there but we require the time and energy to put it into effect. And now more devotees are coming also. That is the sign of our progress. In each and every center we must get new devotees more and more and train them up. As soon as they are nicely trained up, they should open a branch—in every village and town all over the world. Organization of book selling is more important than incense distribution. Incense sales is clearly business only. But when we sell books that means we push forward our movement. So unless it is absolutely necessary, we should not become ordinary businessmen. Try to understand this point.

Incense distribution is proving to be very important asset for raising funds for temple upkeep, etc., but we are more interested still in distributing our books. Incense sales are clearly business only, but when we sell our books that means we push forward our movement

Letter to Ranadhira -- Bombay 21 April, 1971: The incense and oil samples enclosed are very nice, and I am burning the incense in my room daily. These scents are so nice. But one thing is that you needn't spend $10,000 for machinery to package the incense. That is not required. Do not depend on machines. We are not going to be large-scale businessmen. Incense distribution is proving to be very important asset for raising funds for temple upkeep, etc., but we are more interested still in distributing our books. Incense sales are clearly business only, but when we sell our books that means we push forward our movement. Of course they can both be done together. That is nice program and has proven successful in many centers.

So far as a Trust Body for seeing to the correct publicity and distribution of my books, we shall discuss on this matter upon my arrival

Letter to Bali-mardana -- Bombay April 27, 1971: So far as a Trust Body for seeing to the correct publicity and distribution of my books, we shall discuss on this matter upon my arrival. It is also encouraging to note that one educated boy is wanting to translate some of our literature into Tamil language, so encourage him. Yes, when I come I shall bring slides, as there are many here.

May

That is the immediate important business—how to distribute these books all over the world. So far as the per cent of discount, that will depend on your discretion. But quickly distribute all the books as soon as they are received

Letter to Karandhara -- Calcutta 17 May, 1971: The policy of maintaining a white elephant is not good. That is the immediate important business—how to distribute these books all over the world. So far as the per cent of discount, that will depend on your discretion. But quickly distribute all the books as soon as they are received.

July

The contract for distributing our books was a pseudo contract, so it was cancelled. So the books must be distributed in India. There is no use in sending the books back here

Letter to Tamala Krsna -- Los Angeles 3 July, 1971: The books in India should not be sent to U.S.A. The contract for distributing our books was a pseudo contract, so it was cancelled. So the books must be distributed in India. There is no use in sending the books back here. So you must distribute these books, and so life membership distribution program must be vigorously done.

The book distribution policy should be like this: Cash only. All books are to be sold cash on delivery (C.O.D.). Books can be returned for exchange of other books only for a period of up to one year

Letter to Bhagavan -- Los Angeles 7 July, 1971: I am glad to hear that you may be able to distribute our books to libraries through some large library distributer. That will be very nice, so try for it. Similarly to book stores. The book distribution policy should be like this: Cash only. All books are to be sold cash on delivery (C.O.D.). Books can be returned for exchange of other books only for a period of up to one year. Householders can sell books and get 15% commission on the net income. The retail discount schedule will be as follows: 1-2 books, 33%; 3-24 books, 40%; 25-99 books, 42%; and 100 books and over, 50% (wholesale rate).

There is no objection to your program for book distribution. You should be able to make three or four members daily like that. Anyone can pay Rs. 100 immediately. So distribute as many books as possible by this method

Letter to Madhudvisa -- New York 28 July, 1971: There is no objection to your program for book distribution. You should be able to make three or four members daily like that. Anyone can pay Rs. 100 immediately. So distribute as many books as possible by this method.

October

All of us should see that our literatures are profusely distributed. That means that our missionary work is going on nicely. Otherwise we are simply sleeping and eating. The literature we have already designated as brihat mrdanga

Letter to Karandhara -- Nairobi 9 October, 1971: Regarding printing our books and literatures, I may inform you in this connection that I saw one bulletin of "Indian Railways" in which it was specifically advised that every railway servant should see to it that the wheels of the carriages or vehicles must be moving always, which means that the railway is going nicely. Similarly all of us should see that our literatures are profusely distributed. That means that our missionary work is going on nicely. Otherwise we are simply sleeping and eating. The literature we have already designated as brihat mrdanga. So distribution of literature means great Sankirtana.

So you try to find out a nice church, preferably the Paddington one, and I think there will be no difficulty in raising the necessary funds. Our book sales are increasing. If we attempt to do something the Indian community also will contribute. George will also contribute

Letter to Dayananda, Nandarani -- Nairobi 13 October, 1971: Out of all the churches that I saw during my stay in London, I found the old Paddington church very nice. Why not negotiate with this property? What is the difficulty? I like that church very much. It is quite suitable for London temple. But as soon as we get a nice church it will not be difficult to raise the money for that purpose. When George came to our L.A. temple he remarked—why not a nice temple in London like this one? So you try to find out a nice church, preferably the Paddington one, and I think there will be no difficulty in raising the necessary funds. Our book sales are increasing. If we attempt to do something the Indian community also will contribute. George will also contribute. So try to find out the best one. Krishna will help you.

Please try to distribute our books very very widely in all languages. That will push our movement very rapidly

Letter to Karandhara -- Nairobi 16 October, 1971: Please try to distribute our books very very widely in all languages. That will push our movement very rapidly. We are now preparing a book on philosophical discussions. Syamasundara. is daily discussing with me the views of the different Western philosophers and we are studying them from the ISKLET point of view. This work is going on regularly and Aravinda is typing them regularly. So very soon a book will come out. When I go back to India I shall review all the Indian systems of philosophy also, from this angle of vision, so that this book will be very much interesting to the student class in the schools and the colleges. Try to encourage all our centers to go to the schools and colleges and introduce our philosophy, books and literatures. As soon as I see that you GBC members are managing everything very nicely I shall completely retire for writing my books only and I am thinking of staying in Mayapur for six months and in your camp, L.A., for six months. I hope in L.A. the Deity worship is going on very nicely; dress, flowers, ornaments, arati, cleanliness, foodstuffs, all of them must be regular, accompanied by kirtana, street sankirtana, distribution of literature, etc.

November

This will be the greatest preaching program if you can travel and distribute literature. I have experience in Sydney when I spoke at the University, the students bought my literature

Letter to Visnujana -- Calcutta 4 November, 1971: It is very encouraging for me to hear that my Sannyasis are traveling and preaching. Regarding keeping our temples clean, this is essential. Unless we can maintain the temples we presently have superexcellently clean, we should not open new centers. Two men may remain at the temple and clean thoroughly every day and the rest should go to the streets for sankirtana. For Spiritual life chanting Hare Krishna is sufficient but because we are habituated to unclean habits we must have temple worship. Sankirtana will keep everyone's mind clean and surely this quarreling will cease. The best thing would be if you could combine the Road show with visits to cities that have existing temples. In this way you could enliven the devotees tremendously. We must keep our existing centers strong. This will be the greatest preaching program if you can travel and distribute literature. I have experience in Sydney when I spoke at the University, the students bought my literature.

I have hatched this "transcendental plot" for getting money by selling my books, and if we stick only to this plan, and use our brain for selling books, there will easily be sufficient money

Letter to Lalita Kumar -- Delhi 15 November, 1971: Because you are very sincere and enthusiastic boy, and very intelligent also, Krishna has give you this position of leadership in His army, to win the war with Maya and establish Krishna Consciousness as the perfect way of life for every living entity. If you simply push on this one activity of distributing my books, your all success will be there. I have hatched this "transcendental plot" for getting money by selling my books, and if we stick only to this plan, and use our brain for selling books, there will easily be sufficient money. I have recently informed the GBC to allow each temple to keep 25% of the money they collect from direct book and magazine sales for temple maintenance, 75% to be sent to Book Fund. Supposing you can sell 800 dollars a week worth of literature (retail price). Will not 200 dollars weekly be sufficient for food and rent? If not, increase book sales, or, until things are adjusted in this way, supplement in other ways, but try to avoid too much business as this distracts us from our real mission. If Krishna sees that we are very active to spread information about Him, He is Master of the Goddess of Fortune, He will give everything!

We should always be thinking of how to spread this Sankirtana Movement by applying our basic principles according to time and place, and I especially want that my students enter into the schools and colleges and present our Krishna philosophy and sell our books

Letter to Badarinarayana -- Delhi 18 November, 1971: Regarding your proposal to accommodate more indoor engagements for Sankirtana, and thus to avoid the severe cold of wintertime, is a nice proposal, and I am encouraged to hear that you are always thinking of how to improve the program of your St. Louis temple. We should always be thinking of how to spread this Sankirtana Movement by applying our basic principles according to time and place, and I especially want that my students enter into the schools and colleges and present our Krishna philosophy and sell our books. So you may do this in consultation with Brhaspati das and other temple officers, and whenever such questions arise in future, do not hesitate to refer all matters of temple management to your GBC Zonal Secretary, Bhagavan das, for his help. I have appointed this GBC body to relieve me from the burden of administration, so I may concentrate on my writing and translation of books.

If you have no other engagement, I would be greatly pleased if you could take up this work of selling my books and literatures everywhere, as many as possible

Letter to Badarinarayana -- Delhi 18 November, 1971: You have been my student for some time, and I consider that you are one of the big men who are assisting me in this vast work, so I am naturally concerned for your well-being. I want that you should give up this idea of outside living and working and regard it only as a temporary trick of Maya. I need such strong men as yourself to stick with me and together we shall go back to Home, back to Godhead. If you have no other engagement, I would be greatly pleased if you could take up this work of selling my books and literatures everywhere, as many as possible.

December

I'm especially pleased to hear that your distribution of our books and magazines has increased. Go on in this way, increasing more and more. Each time someone reads some solid information about Krishna his life becomes changed in some way

Letter to Damodara -- Delhi 3 December, 1971: If preaching is strong, management will be strong. That is the rule. I'm especially pleased to hear that your distribution of our books and magazines has increased. Go on in this way, increasing more and more. Each time someone reads some solid information about Krishna his life becomes changed in some way. These literatures are the solid ground upon which our preaching stands, so I want that they should be available to everyone, as many as possible. So please try for this.

The best news is that you are increasing nicely the distribution of my books and literature. This is the best activity, to distribute solid information about Krishna. Our preaching stands solid on these books

Letter to Upendra -- Delhi 8 December, 1971: With pleasure I note that Melbourne Temple is going on very nicely under your supervision. Now keep the standard of our routine work very high, and you will always meet with all success. The best news is that you are increasing nicely the distribution of my books and literature. This is the best activity, to distribute solid information about Krishna. Our preaching stands solid on these books. No other movement or cult has such vast background of authority, so we are not afraid to challenge anyone and everyone to defeat their philosophy on the basis of that authority. Krishna appreciates such strong preachers as His dearmost servants, so let us work very enthusiastically to drive away rascal philosophy and establish the real religion of Bhagavad-gita As It Is.

Kindly push on with this travelling preaching party, distribute as many books as possible, and this will be the real contribution to Lord Caitanya's Movement

Letter to Kirtanananda -- Delhi 12 December, 1971: Kindly push on with this travelling preaching party, distribute as many books as possible, and this will be the real contribution to Lord Caitanya's Movement.

The more you increase your strength in preaching, the more you will go on selling books. I want especially that my books be distributed widely

Letter to Nityananda -- Bombay 17 December, 1971: I am very pleased to hear that you are increasing in your distribution of our books and magazines. This is a good sign that your preaching work is also strong. The more you increase your strength in preaching, the more you will go on selling books. I want especially that my books be distributed widely. So it is also very encouraging to learn that you are preaching in the schools. If you do this nicely, then you will have no end to your success, because these students can understand our Krishna philosophy and become convinced by it, more easily than others. So if they join you, then our Movement will grow like anything.

Go on very vigorously in this way, travelling, preaching, selling our books and magazines, distributing prasadam, like that. As long as we keep ourselves pure for preaching, then we shall have all good results—of that there is no doubt

Letter to Cyavana -- Bombay 26 December, 1971: I am very pleased to hear that the African boys are becoming serious devotees. That is the proof of your preaching work, that it becomes touchstone and turns iron to gold. So go on very vigorously in this way, travelling, preaching, selling our books and magazines, distributing prasadam, like that. As long as we keep ourselves pure for preaching, then we shall have all good results—of that there is no doubt. One thing, make certain that your routine work is going on nicely—chanting 16 rounds, rising early, cleansing, street Sankirtana, etc.—then all other programs will be successful. If routine work becomes slack or neglected, then all other attempts will fail.

Just maintain our strong position of purity of routine work and preach and distribute literature, that's all

Letter to Giriraja -- Bombay 28 December, 1971: I can understand that you are very eligible to be among the biggest leaders, so I have all confidence in your Madras programs. There appears to be some feeling of dissatisfaction with the way things are being managed in India, so I have simply said that if you all get me at least two life-members daily in India, then I shall do the rest. So I am pleased to hear from you that you are making many life-members there: that is the proof of our preaching strength. Wherever there is preaching strength there is also success, no matter it may be pandal-show, or making members, travelling Sankirtana party, whatever it may be—just maintain our strong position of purity of routine work and preach and distribute literature, that's all.

1972 Correspondence

January

By distributing my books profusely you are giving me great encouragement to translate. And you are all helping me to fulfill the order which Guru Maharaja gave me. So I am so much grateful to you, and I am sure Krishna will bless you a million times over, for doing this work

Letter to Kesava -- Bombay 1 January, 1972: I have been receiving so many reports about how my disciples of the San Francisco Temple cannot be surpassed by anyone in distributing my books. Sometimes they are selling as many as 70 Krishna Books daily. So if this is true then certainly when I return to the U.S. I must come and stay in your Temple. By distributing my books profusely you are giving me great encouragement to translate. And you are all helping me to fulfill the order which Guru Maharaja gave me. So I am so much grateful to you, and I am sure Krishna will bless you a million times over, for doing this work.

I thank you very much for taking so seriously to helping me fulfill the order of Bhaktisiddhanta Sarasvati to distribute Krishna consciousness literature to the whole world masses

Letter to Kirtiraja -- Bombay 2 January, 1972: I thank you very much for taking so seriously to helping me fulfill the order of Bhaktisiddhanta Sarasvati to distribute Krishna consciousness literature to the whole world masses. What strength our Movement has now got is due in large part to the enthusiasm we have had to distribute our literatures profusely throughout the world. I have got very, very encouraging reports how my books are being distributed vigorously in San Francisco and Los Angeles. Our New York Temple has got the most devotees so rightfully, they should also lead our Society in book distribution. You have got a very important duty to see that all the branches are kept with a full stock of all my books. And I know that we are getting many mail-orders daily, so you must see that these orders are all filled promptly. If we take the public's money, and then delay too long in filling the orders, this will give us a bad reputation.

The best thing will be that you remain in Madras as long as there is a good field for distributing books and making members. When the field is dry then you can go to Calcutta

Letter to Giriraja -- Bombay 4 January, 1972: From your letter it appears that you are doing nicely distributing books and if you say that with help you could make at least one life member daily, then why not continue on in Madras for a month as you suggest or until there is no more field. But now we have received a telegram from you saying you are going to Calcutta. Now that two men have gone to join you and books have just been sent today what is the need to leave so soon? It is not good that every time there is need of a collector that you are the only one who can go. The best thing will be that you remain in Madras as long as there is a good field for distributing books and making members. When the field is dry then you can go to Calcutta. So I have sent you a telegram reading:

Actually, we have opened our centers to facilitate the spreading of our literatures to as many people as possible, so please give emphasis to this program and try and introduce my books into all the schools, colleges, libraries, and bookstores

Letter to Vamanadeva, Indira -- Bombay 4 January, 1972: Have nice Deity program, always have lots of Kirtana, serve ample Prasadam very sumptuously and speak something from my books. If this is done in every center our movement will very soon become the world religion as has now been predicted by one prominent Japanese philosopher in a newspaper here. I have been very encouraged by reports of how the books are being sold so how is the book distribution going on in Oklahoma City? Actually, we have opened our centers to facilitate the spreading of our literatures to as many people as possible, so please give emphasis to this program and try and introduce my books into all the schools, colleges, libraries, and bookstores. Just now Karandhara has gone to Japan to negotiate for the printing of so many books including softback Krsna Book. Bhagavad-gita will also be out soon. So let us try and see that everyone we meet must go away with at least some Krishna Conscious literature and our movement will spread very quickly.

You should always think of new outlets for distributing my books

Letter to Jagadisa -- Bombay 5 January, 1972: So we have got a great responsibility to distribute this knowledge of Bhagavata Dharma to the whole world. If we remain very sincere and pure in following the line laid down by the previous great acaryas, this Krishna Consciousness Movement will undoubtedly be accepted throughout the world as the only religion. This has already been foretold in one newspaper here by a Japanese philosopher who has predicted that our Krishna Consciousness Movement will become the world religion by 1981. You should always think of new outlets for distributing my books. The book distribution totals you have shown for Toronto Temple are very encouraging, so continue to improve and increase on the distribution.

The more we sell books, the more we advance in KC, and the more we help others to have solid information how they may take advantage of their human form of life and achieve the supreme perfection

Letter to Kulasekhara -- Bombay 10 January, 1972: I am glad to hear that you are distributing nicely books and magazines. The more we sell books, the more we advance in KC, and the more we help others to have solid information how they may take advantage of their human form of life and achieve the supreme perfection. So I want that you should now increase very greatly this selling of books and literatures. I have heard that in San Francisco they are selling daily not less than 75 Krsna Books. So I am very much encouraged to hear this. Now take this spirit of transcendental rivalry and consult with Dayananda and the others there in England to be the first-rate book-sellers.

Become very convinced of our Krishna philosophy and very enthusiastically and soberly maintain temple routine standards, increase book distribution, satisfy the devotees, and in every way become the perfect KC example of angel

Letter to Makhanlal -- Bombay 10 January, 1972: Our routine work—rising early, cleansing, chanting, temple worship, sankirtana, study—these things must go on very nicely, and if they become improved more and more, and are not neglected or in any way decreased, then now become very convinced of our Krishna philosophy and very enthusiastically and soberly maintain temple routine standards, increase book distribution, satisfy the devotees, and in every way become the perfect KC example of angel.

The more books we sell, the more we ourselves advance in Krishna Consciousness. Regarding your proposal to open one store, that is not a very good proposal. Our devotees cannot work in that way. Better they are preaching and selling books door-to-door

Letter to Sri Govinda -- Bombay 10 January, 1972: The more books we sell, the more we ourselves advance in Krishna Consciousness. Regarding your proposal to open one store, that is not a very good proposal. Our devotees cannot work in that way. Better they are preaching and selling books door-to-door. That man simply wants to take our men for nothing, create some trouble, then drive us away. This has been our experience. If the man wants to open such store and without us working give us some profit, that is all right.

You are rivalling the West Coast centers in the matter of selling books. But I do not think that anyone can do better than they are doing. But you may try very hard, and if you are sincere enough then you may be the biggest distributer of my books and then I shall surely come there to your Cleveland center to live there in that new house

Letter to Sri Govinda -- Jaipur 20 January, 1972: With pleasure I have noted that you are rivalling the West Coast centers in the matter of selling books. But I do not think that anyone can do better than they are doing. But you may try very hard, and if you are sincere enough then you may be the biggest distributer of my books and then I shall surely come there to your Cleveland center to live there in that new house. When Krishna sees that His devotee is sincere, there is nothing He cannot do to help that sincere devotee to advance towards Him. So I am engladdened to understand from your words that you are serving Krishna very sincerely, and you may know it for certain that in this way you shall very soon go back to Home, back to Godhead.

Krishna book distribution is our greatest propaganda for spreading Krishna Consciousness

Letter to Ravindra Svarupa -- Nairobi 25 January, 1972: Krishna book distribution is our greatest propaganda for spreading Krishna Consciousness. You must secure one letter from Temple University stating that our Nectar of Devotion is being used as a text. This will be very helpful in introducing our literature in all the big Universities all over the country. This is very important, so you may do it immediately.

February

It is not so much the numbers of books sold, it is the sincerity which Krishna appreciates, and I am encouraged by your determined enthusiasm to increase in every respect

Letter to Jagadisa -- Bombay 5 February, 1972: I am very pleased to hear that you are putting your full energy into distributing books and magazines very widely all over Canada. It is not so much the numbers of books sold, it is the sincerity which Krishna appreciates, and I am encouraged by your determined enthusiasm to increase in every respect. The travelling SKP and teaching in the schools and colleges which you are organizing is excellent proposal, and I think that this is the best program for pushing on this Lord Caitanya's Movement: simply travelling and preaching, and infiltrating the schools where young boys and girls are interested to learn something which will satisfy them. In both activities you may distribute many of our literatures, and that will please me very much.

We should concentrate on training these children up in Krishna Consciousness, by giving them facility to follow the examples of the older devotees in the regular KC program, namely, rising early, arati, chanting, reading, street Sankirtana, preaching, distributing literature—like that

Letter to Satsvarupa -- Calcutta 16 February, 1972: We should concentrate on training these children up in Krishna Consciousness, not so much by formal, academic education—a little reading, writing, mathematics, that's all—but more by giving them facility to follow the examples of the older devotees in the regular KC program, namely, rising early, arati, chanting, reading, street Sankirtana, preaching, distributing literature—like that. These children can be trained in that way, by participating in all of these activities throughout the day, and always the focus of attention will be on Krishna.

I have noted with pleasure that you are increasing your book distribution and that you have "struck at the very heart of the city of Melbourne. You have understood our philosophy rightly, that we boldly challenge anyone—philosopher, scientist, educationist—

Letter to Upananda -- Calcutta 19 February, 1972: I have noted with pleasure that you are increasing your book distribution and that you have "struck at the very heart of the city of Melbourne. You have understood our philosophy rightly, that we boldly challenge anyone—philosopher, scientist, educationist—to understand our philosophy, and for that we enter without hesitation into the heart of the biggest cities and preach to anyone and everyone the message of Lord Caitanya, who himself was like the lion in strength.

A small Guru-Gauranga altar, offer incense and flowers in morning, offer all home-prepared foodstuffs there—that's enough for the time being. Better to spend time chanting and following the other regulative principles and preaching and selling books

Letter to Mangalamaya, Madhupuri -- Calcutta 20 February, 1972: So far your deity-worship of Lord Jagannatha, don't bother with it for the time being, that is my opinion. Householders can have small altars, and Guru-Gauranga and Jagannatha may be worshiped, but you should not spend a lot of time in this way to try to make the worship "first-class" as you say. You cannot make it first-class. That requires much time and money and men, so better to leave the worshiping of deities very nicely to the temples, and you may go there and worship. A small Guru-Gauranga altar, offer incense and flowers in morning, offer all home-prepared foodstuffs there—that's enough for the time being. Better to spend time chanting and following the other regulative principles and preaching and selling books.

You are doing things very nicely, and because your "number one concern is distributing my books and preaching, I think Krishna will give you all facility to increase more and more and make advancement in Krishna Consciousness

Letter to Rudra, Radhika -- Calcutta 20 February, 1972: I am very much pleased that you have opened a very nice center in Madison, Wisconsin. Thank you very much. Now develop it very nicely, and especially make certain that the daily routine program is held nicely and to the regular highest ISKLET standard, that is, you should see that our rising early, holding mangala arati, chanting 16 rounds, reading books, having classes, street sankirtana, etc., go on just to the highest standard and are never for any reason neglected. In this way your success is assured, but if we neglect even for a moment our routine, work, if we allow the regular program to become slack then everything else we may try will fail. I think you have understood these things and you are doing things very nicely, and because your "number one concern is distributing my books and preaching, I think Krishna will give you all facility to increase more and more and make advancement in Krishna Consciousness.

I have no objection if you purchase cars for serving Krishna, as they appear to be required for distributing books and incense, so why not have them?

Letter to Rudra, Radhika -- Calcutta 20 February, 1972: I have no objection if you purchase cars for serving Krishna, as they appear to be required for distributing books and incense, so why not have them? And when you are more developed, you may install deities and worship them very opulently. My only point is that simultaneously we must increase our literature production and build Mayapur Temple, But it is not that we have to stop everything else for one thing. The art of managing is to do all things at once in a nice manner, and the guiding principle is to do whatever is practical for preaching KC and at the same time maintaining our high standards of routine KC practices for making ourselves progress on the Spiritual path.

Letter to Bhakta dasa -- Calcutta 21 February, 1972: I especially appreciate your attitude toward increasing more and more the sales of our books, that will sanctify all other activities of preaching because preaching means selling books. Please inform me of the result of your spending $500 for advertising for our Krishna Book. If such expenditure proves successful, then we may spend thousands of dollars and make Krishna Book very famous all over your country, that is, if the money invested comes back manyfold in the form of amount of books sold, by making these radio advertisements.

We may spend thousands of dollars and make Krishna Book very famous all over your country, that is, if the money invested comes back manyfold in the form of amount of books sold, by making these radio advertisements

Letter to Hanuman -- London 14 July, 1972: I especially appreciate your attitude toward increasing more and more the sales of our books, that will sanctify all other activities of preaching because preaching means selling books. Please inform me of the result of your spending $500 for advertising for our Krishna Book. If such expenditure proves successful, then we may spend thousands of dollars and make Krishna Book very famous all over your country, that is, if the money invested comes back manyfold in the form of amount of books sold, by making these radio advertisements.

I especially appreciate your attitude toward increasing more and more the sales of our books, that will sanctify all other activities of preaching because preaching means selling books

Letter to Bhakta dasa -- Calcutta 21 February, 1972: I especially appreciate your attitude toward increasing more and more the sales of our books, that will sanctify all other activities of preaching because preaching means selling books. Please inform me of the result of your spending $500 for advertising for our Krishna Book. If such expenditure proves successful, then we may spend thousands of dollars and make Krishna Book very famous all over your country, that is, if the money invested comes back manyfold in the form of amount of books sold, by making these radio advertisements.

I am very much pleased to hear that our mail-order department for books and BTG's is increasing steadily

Letter to Kirtiraja -- Mayapur 28 February, 1972: I am very much pleased to hear that our mail-order department for books and BTG's is increasing steadily. Now you have good American brain by Krishna's grace, so the more you go on thinking of ways to increase in this way, the more Krishna will understand that you are sincere to serve him as dearmost friend by preaching His message of Bhagavad-gita and the more He will attract you to come back to home, back to Godhead.

I think if you increase by placing emphasis on this point of distribution, then our this Krishna Consciousness movement will be strong on two sides instead of on one side of printing only, and then progress will be rapid. Unless people can have access to reading our books, why print them?

Letter to Kirtiraja -- Mayapur 28 February, 1972: You say that you are too busy printing books so that you are unable to distribute them. So what is the use of printing if we are unable to distribute? There must be good program for distribution in New York also. I think New York City is a very very good field for selling our books, so I think if you increase by placing emphasis on this point of distribution, then our this Krishna Consciousness movement will be strong on two sides instead of on one side of printing only, and then progress will be rapid. Unless people can have access to reading our books, why print them?

You say that you are too busy printing books so that you are unable to distribute them. So what is the use of printing if we are unable to distribute? There must be good program for distribution in New York also

Letter to Kirtiraja -- Mayapur 28 February, 1972: You say that you are too busy printing books so that you are unable to distribute them. So what is the use of printing if we are unable to distribute? There must be good program for distribution in New York also. I think New York City is a very very good field for selling our books, so I think if you increase by placing emphasis on this point of distribution, then our this Krishna Consciousness movement will be strong on two sides instead of on one side of printing only, and then progress will be rapid. Unless people can have access to reading our books, why print them?

March

Because you have got some love for Krishna and your Spiritual Master, therefore you have given up everything for selling books door-to-door and working very hard in every way just to push on this movement. For your sincere helping me I thank you all very very much

Letter to Sri Govinda -- Calcutta 5 March, 1972: So knowledge means to know only that Krishna is the Proprietor of everything, that Krishna is the Friend of everyone, and that Krishna is the Enjoyer of everything. These three things: Proprietor, Friend, and Enjoyer. If somebody knows this, he is actually wise. Therefore because the devotee always knows this, he is more superior person because he has got all knowledge. But even more important than the knowledge of Krishna is the acting upon that knowledge, or devotional service. By the acting he realizes his knowledge and becomes complete. So I am very much encouraged that all you young boys and girls are working so hard to please Krishna, and even I cannot give you any nice thing, still, because you have got some love for Krishna and your Spiritual Master, therefore you have given up everything for selling books door-to-door and working very hard in every way just to push on this movement. For your sincere helping me I thank you all very very much.

Because they have published our book, therefore there is some prestige in that. Now if you can induce them to distribute very profusely our Bhagavad-gita As It Is, by giving it big big publicity at their expense, then it is only fair and the agreement is all right

Letter to Bali-mardana -- Bombay March 22, 1972: There is some opinion that it may not be very much advantageous for us to enter such contracts with Macmillan Company. But first I want to know the opinion of Karandhara and others like Rupanuga and Bhagavan. So far Bhagavad-gita As It Is, that is already signed, so we must continue as we have agreed. But practically we have increased our book distribution now to exceed what they are able to do, and still we shall have to purchase our books from them at 50%, and because we shall account for most of the sales, plus do most of the advertising ourselves, then they are making huge profit while we do the work! This arrangement is not good. But one thing is, because they have published our book, therefore there is some prestige in that. Now if you can induce them to distribute very profusely our Bhagavad-gita As It Is, by giving it big big publicity at their expense, then it is only fair and the agreement is all right. Another thing is that they must pay us for all the lay-out and pre-press work that we have done on the Gita, otherwise we are simply handing them everything while they take all the profits and we get nothing. So on the whole I am not very hopeful for dealing with this Macmillan Company, or any other big publishing house. I have seen in New York many many big big publishing houses, very rich, but I do not find any rich writers of books. Even Jawaharlal Nehru wrote some book on politics which became very widely known, but he remarked that their books are selling like anything but I'm not getting anything.

Because our business is to engage many men in the devotional service of Krsna, then if we give the job to others for distributing all our books, then where is the opportunity for our students to canvass all the citizens to purchase our books to give them good training how to preach?

Letter to Bali-mardana -- Bombay March 22, 1972: Another thing, because our business is to engage many men in the devotional service of Krsna, then if we give the job to others for distributing all our books, then where is the opportunity for our students to canvass all the citizens to purchase our books to give them good training how to preach? I think Macmillan wants "exclusive" rights to distribute, but we must be allowed to sell our own books, otherwise where is the preaching? So do not sign any more contracts until I have considered the matter thoroughly. If we purchase their books at 50%, then they must also purchase our books at 50%, and we must have the right to sell any amount, and we must be reimbursed for the amount we have spent preparing the Bhagavad-gita As It Is manuscripts and picture-pages.

You should train all these boys to become good preachers. So far installing new deities, I think it is best if you concentrate your energy on sankirtana and book distribution for now, and as your temple grows and facilities are there for very opulent deity worship, then this can be considered

Letter to Patita Uddharana -- Bombay 25 March, 1972: Your suggestion to have a brahmacari asrama is alright, and you should train all these boys to become good preachers. So far installing new deities, I think it is best if you concentrate your energy on sankirtana and book distribution for now, and as your temple grows and facilities are there for very opulent deity worship, then this can be considered. I have made it a policy that there must be at least ten initiated brahmanas in a temple before deities are installed.

Your book distribution program is very much encouraging to me. The more such literatures are read and distributed, the more auspicity will be there in the world. Please continue this program with ever-increasing enthusiasm

Letter to Lilavati -- Sydney 26 March, 1972: I am very glad to hear that you are happy in your service in Los Angeles. Your letters show that you are very much talented in writing, so my proposal is that you engage yourself in editorial work. Or if you like, you can learn elementary Sanskrit, and when I come there we shall see how it can be put to use. Your book distribution program is very much encouraging to me. The more such literatures are read and distributed, the more auspicity will be there in the world. Please continue this program with ever-increasing enthusiasm.

I am so glad to hear how you are expanding the book distribution program so rapidly. If we simply repeat this philosophy exactly as it is, without any misrepresentation or adulteration, then this movement will never be checked, and we will conquer the world

Letter to Jagadisa -- Sydney 27 March, 1972: I am so glad to hear how you are expanding the book distribution program so rapidly. The more this literature is read and distributed, the more the world will be filled with auspicity. Please continue this program with ever-increasing enthusiasm and this will please my Guru Maharaja very much. If we simply repeat this philosophy exactly as it is, without any misrepresentation or adulteration, then this movement will never be checked, and we will conquer the world. So please train up all these boys and girls in the philosophy and brahminical culture and they will become useful tools in the hands of Lord Krishna for saving all the fallen souls in this age.

April

I think especially that England is the best field in the world for distributing our books, as good or better than USA, so I want that you all should be very active to increase the scope there

Letter to Revatinandana -- Sydney 2 April, 1972: I think your idea to canvass the youth groups and colleges in England is good proposal, so do it nicely in cooperation with Dayananda and the others there, and I am sending Kesava there to England soon to organize the book-distribution and travelling Sankirtana Party, so you know him, now you help him very seriously to increase these two programs, because I think especially that England is the best field in the world for distributing our books, as good or better than USA, so I want that you all should be very active to increase the scope there. Kesava is the recognized expert in these fields, so you take direction from him how to do it, and you preach wherever you go throughout the British Isles, and make this travelling SKP a great success, a greater success, than it is now in your country.

Always remember that we are selling books not for making business but for pleasing Krsna, and by preaching we should sell books, not by cheating

Letter to Bhakta dasa -- Sydney 9 April, 1972: I am very much pleased to note that you are making steady growth in all aspects of devotional service, especially in the department of selling so many books monthly. But always remember that we are selling books not for making business but for pleasing Krsna, and by preaching we should sell books, not by cheating. If this simple method is followed, there will be tremendous success in selling of our books, and the public will appreciate and take great benefit from our preaching and publications.

If we have regular plan of selling books, then there will be no scarcity of money, and it will be easier to get books from Japan and sell them and utilize them than to receive money from America

Letter to Giriraja -- Sydney 12 April, 1972: Now, we want to get books from America in any quantity, provided there is possibility of sale there, and the whole proceeds of sale will be employed in building our Bombay, Vrindaban, and Mayapur projects. So make plan in consultation with others, how to do it. If we have regular plan of selling books, then there will be no scarcity of money, and it will be easier to get books from Japan and sell them and utilize them than to receive money from America. So I do not think there is need for any transactions for five Krishna Books.

Don't bother too much about financial matters, but your first concern should be book and magazine distribution. We have to increase our preaching propensity. That is our main business

Letter to Hamsaduta -- Tokyo 24 April, 1972: This program to make each and every center spiritually strong should be the duty of the GBC. So far financing, let them do in their own way, and you can simply advise them. Don't bother too much about financial matters, but your first concern should be book and magazine distribution. We have to increase our preaching propensity. That is our main business. Your reports of book distribution are very, very encouraging. The more you distribute our books and magazines, that is solid work.

You may get books, as many as possible, from Karandhar, at cost price and sell them profusely for as much price as you like and all profits above cost price you may use to buy the church

Letter to Dayananda -- 26 April, 1972 Tokyo: You may get books, as many as possible, from Karandhar, at cost price and sell them profusely for as much price as you like and all profits above cost price you may use to buy the church. That is my plan. And when I come there I shall appeal to the Hindi community personally to help us buy this church. Now I am sending Kesava there to help you organize widespread distribution of books and traveling SKP, and he may stay for two months minimum, or at least until I leave there.

May

I am very glad that you are leading all others in book distribution, so you go on with your work in this way and Krishna will give you all the clear idea of how to do everything

Letter to Satsvarupa -- Tokyo 2 May, 1972: It is better to forget past incidents, whatever is done is done. Let us look forward to correcting our mistakes. So far you are concerned, I am very much convinced of your sincere service. I am especially glad that the school Gurukula is improving more and more in its standard under your management. That is our real work, to educate people in spiritual life by giving them the practical example, so I wanted that the GBC would be a chosen body of men for that purpose, to see how the students are learning and reporting to me as my secretaries. I do not know how you could have missed these points, as they are clearly spelled out in my original constitution. Anyway, whatever is done, is done. So I am very glad that you are leading all others in book distribution, so you go on with your work in this way and Krishna will give you all the clear idea of how to do everything.

There is vast possibility for selling our books in England, I think more than in your country, and they have got program for buying a big, big church in London, so I want they should sell many books by buying cost-price from you and in this way pay for that church

Letter to Karandhara -- Tokyo 4 May, 1972: I have no objection if Kesava tours the USA and gives instruction how to sell books, then when he is finished USA he can go to London. But one thing is, there is vast possibility for selling our books in England, I think more than in your country, and they have got program for buying a big, big church in London, so I want they should sell many books by buying cost-price from you and in this way pay for that church. I shall see when I go there for Rathayatra this summer.

We must deliver this pure science of God to everyone and give them the chance to make their lives successful. So you continue this book distribution program very nicely, and at the same time take advantage of these books yourselves. Not that you just distribute but neglect reading them yourself

Letter to Trai -- Hawaii 5 May, 1972: I am pleased to know that all of you are enthusiastically engaged in distributing our books. In this modern Godless civilization, everyone is greatly suffering due to lack of the real knowledge of Krishna consciousness, and our task is very great and very important. We must deliver this pure science of God to everyone and give them the chance to make their lives successful. So you continue this book distribution program very nicely, and at the same time take advantage of these books yourselves. Not that you just distribute but neglect reading them yourself. Always read them, especially Krsna book. Every time you have a spare moment, you should read. This will help you to advance in Krishna consciousness, and will give you the ability to convince others also.

Follow the regulative principles, chant at least 16 rounds of beads daily, read our literatures, go for street sankirtana and book distribution, etc.

Letter to Rupa Manohara (Michael McCloughlin), Vipina Purandara (Paul League), Brajera Pakhala (Richard Roland), Gopavrndapala (Eddie Dougherty), Kadambakanana (David Hardin) -- Honolulu 10 May, 1972: I can understand that all of you are very sincere boys, and are very eligible candidates for going back to home, back to Godhead. And the process is simple. Follow the regulative principles, chant at least 16 rounds of beads daily, read our literatures, go for street sankirtana and book distribution, etc. In this way keep yourselves engaged in Krishna's business 24 hours and you will be really happy in this life and in the end you will reach the Supreme destination.

I am pleased to learn that you are organizing travelling Sankirtana Party. That is our real business, travel and preach, distribute literature and prasadam. I want now that all of my GBC secretaries do my work. Let me sit tight in Los Angeles and write my books

Letter to Bhagavan -- Honolulu 12 May, 1972: I am pleased to learn that you are organizing travelling Sankirtana Party. That is our real business, travel and preach, distribute literature and prasadam. I want now that all of my GBC secretaries do my work. Let me sit tight in Los Angeles and write my books. Now you be always travelling here and there, visiting the centers in your zone, seeing how things are going on and how the students are making spiritual progress. That is our real concern, the spiritual progress of life.

Now many devotees have come from U.S.A. You wanted 100 men and so now there are about 100 men, and many have come to Bombay, so engage all of them in book distribution specifically

Letter to Tamala Krsna -- Honolulu 16 May, 1972: If the Americans can take up this movement seriously, why not the Bangladesh people? Try to meet with this educated public, and if you can convince them, it will be a great service. We are trying to unify the whole population of this globe by this cultural movement. There are blessings of Lord Caitanya in this connection, and if we try sincerely it will be successful. Now many devotees have come from U.S.A. You wanted 100 men and so now there are about 100 men, and many have come to Bombay, so engage all of them in book distribution specifically, and take with you some kirtana party, as many as you like.

It is certainly a great tragedy that there are no books in London Center so Kesava was not able to display his great talent for distributing them

Letter to Dayananda -- Los Angeles 20 May, 1972: It is certainly a great tragedy that there are no books in London Center so Kesava was not able to display his great talent for distributing them. But I have heard from him that you are all very enthusiastic to distribute books so when I come there I shall give you some hints how to do it. One thing is, when I come there I do not like to stay in any hotel. I shall stay in my room above the temple on the first floor.

Yes, we can become self-supporting in this way by distributing our books in Bombay and in India in general. I shall be interested to hear the result of your experiment whether to lower the prices on books

Letter to Giriraja -- Los Angeles 24 May, 1972: I am especially also engladdened by your report of book distribution there in Bombay. You can distribute our men there to other centers—to Gurudasa and Bhavananda—if they shall require our help. Yes, we can become self-supporting in this way by distributing our books in Bombay and in India in general. I shall be interested to hear the result of your experiment whether to lower the prices on books.

I am now interested to print our books in India and distribute them very widely

Letter to Gurudasa -- Los Angeles 26 May, 1972: In Delhi my books were printed by one Mr. Kanshiram and his son Omkar at the New O.K. Press in Churiwalla, Delhi. So you may approach them and as soon as they hear about my books they will print them very cheaply. Enclosed find the carbon copy of one letter to Sriman Omkar and also one letter to Mr. Isho Kumar Puri of Atmaram & Son Book Publishers, so kindly note their contents carefully. I am now interested to print our books in India and distribute them very widely. So our Ksirodakasayi is finding difficulty by himself, so they are thinking to form one committee. of Ksirodakasayi, Ramananda and Niranjana, yourself and others, and I want that all of you conjointly chalk out some plan for translating, composing, laying out and printing our books in Hindi language and also in English language and distributing them very profusely

The committee. must be also organized for distributing the books and magazines, otherwise what is the use of publishing? First make certain that our distribution is very nice organized

Letter to Niranjana -- Los Angeles 26 May, 1972: Regarding Hindi literatures, I am very much encouraged that yourself along with Ramananda and Ksirodakasayi Prabhus are anxious to do some solid work. you form a committee. along with Guru das, Giriraja and Bhavananda and altogether you work cooperatively both to publish and to distribute our Hindi literatures very widely throughout India. The committee. must be also organized for distributing the books and magazines, otherwise what is the use of publishing? First make certain that our distribution is very nice organized. So after your exams you may plunge into this task whole-heartedly and try to enlist the help of all the others and make the project come out very successfully. Form the committee. and whatever is needed, you do it. It doesn't matter if the Hindi translation is perfectly the same length as the English original, translate any issue of BTG or any book and send the manuscript after composing to Japan for printing, that is the best plan. For our English BTG's they have got the original photographs and negatives in Japan, so if you translate some issue of English BTG you can send there for printing and the cost will be cheaper because they have already got the photos, etc. In Benares there are many presses and they supply very cheaply. So you take quotations from Benares and find out the lowest quotation for soft binding, first-class paper, and printing in the size of our present Bhagavatam booklets, Easy Journey To Other Planets, like that. In Delhi and Mathura also there is very good facility for Hindi printing. So in this way cooperate with the others to find out either some printer there in India who will print our books in good quality and also very cheaply, or translate and compose the work there and send to Japan. Either way the work must go on and increasingly our literatures should be profusely distributed in India.

If we have got solid financial base there from the Hindu community, then we can go to all parts of Japan and open up centers and distribute our literature in Japanese language

Letter to Sudama -- Los Angeles 26 May, 1972: That is a good idea, to invite many Indians and other influential Japanese men to visit our country asrama in Tokyo. There are many Indians in Tokyo and if you canvass them one by one gradually all of them will become our life members and support our activities for expanding widely in Japan. If we have got solid financial base there from the Hindu community, then we can go to all parts of Japan and open up centers and distribute our literature in Japanese language. So, try for this and I am fully convinced that you are all very sincere boys there and that your work will come out very very successful.

His traveling sankirtana party should concentrate for distributing our literatures there in Bombay suburbs. The money is in Bombay. What is the use of going village to village when the village people not only can they not read in English but also they have no money

Letter to Giriraja -- Los Angeles 28 May, 1972: I have written to Gargamuni Maharaja that his traveling sankirtana party should concentrate for distributing our literatures there in Bombay suburbs. The money is in Bombay. What is the use of going village to village when the village people not only can they not read in English but also they have no money. And we will not be able to preach to them. So I think best thing is to thoroughly travel into the suburbs and all sections of Bombay city, sometimes going to Thana, sometimes to Poona, somethimes to Surat, like that, and distribute our books in these places and collect. I have instructed Karandhara to order from Dai Nippon all of our English literatures to be printed in very cheap paper back editions for sending to India for raising building funds. In addition, I am requesting our Hindi translators to translate more and more of my books into Hindi language and these will be printed in Japan in cheap editions as well. So you will not lack for books there in India, and by selling these books very widely you can collect immense funds for building projects in Bombay, Vrndavana, and Mayapur.

You can approach A. H. Wheeler in Allahabad for also distributing our books widely throughout his railway station book stalls all over India

Letter to Giriraja -- Los Angeles 28 May, 1972: On Ash lane near Meadows Street, Fort area, there is a wholesale dealer of books and magazines. They can be interested in distributing our literatures, especially magazines. And you can approach A. H. Wheeler in Allahabad for also distributing our books widely throughout his railway station book stalls all over India.

June

The GBC men will open new centers, distribute literature, and they should always be traveling with a sankirtana party to accompany them. So practically there is no difference between the Sannyasi duty and the GBC duty

Letter to Madhudvisa -- Los Angeles 12 June, 1972: I want that the GBC men should leave the management of the individual centers to the local presidents and concentrate themselves upon preaching work. They should be constantly traveling from one center to another center to see how the students are learning and to give whatever advice is necessary for improving the temple standards. In addition, the GBC men will open new centers, distribute literature, and they should always be traveling with a sankirtana party to accompany them. So practically there is no difference between the Sannyasi duty and the GBC duty

If we are selling the books but we do not know what is inside the book, that will be a farce, especially if you are preaching and selling books to the students of Edinburgh

Letter to Tribhuvanatha -- Los Angeles 16 June, 1972: I am very much stressing nowadays that my students shall increase their reading of my books and try to understand them from different angles of vision. Each sloka can be seen from many, many angles of vision, so become practiced in seeing things like this. If we are selling the books but we do not know what is inside the book, that will be a farce, especially if you are preaching and selling books to the students of Edinburgh.

I am happy to hear that the men are engaged nicely, especially in the matter of distributing our books. Take any number of books without paying any price, and engage the whole amount for our building work there in Bombay, but the building work must be very superb

Letter to Giriraja -- Los Angeles 21 June, 1972: I am happy to hear that the men are engaged nicely, especially in the matter of distributing our books. Take any number of books without paying any price, and engage the whole amount for our building work there in Bombay, but the building work must be very superb.

July

As soon as the first residence is finished, no more cash will be sent, only books. Therefore, you must work very hard to sell the books. Not that money will come from somewhere and we shall eat and sleep and so-called chanting

Letter to Bhavananda -- London 14 July, 1972: As soon as the first residence is finished, no more cash will be sent, only books. Therefore, you must work very hard to sell the books. Not that money will come from somewhere and we shall eat and sleep and so-called chanting. We must work hard like karmis, but not for sense gratification but for Krishna.

This distribution of books, combined with preaching, is the best process for spreading Krishna Consciousness, so always there must be books

If you require books in Spanish language, you may request Karandhara and Citsukhananda and they shall ship to you wherever you like, but this distribution of books, combined with preaching, is the best process for spreading Krishna Consciousness, so always there must be books.

That must come from selling books. The books are coming at no cost to you, you simply sell them and utilize the entire money for building for Bombay, Vrindaban, and Mayapur. That will be the real task ahead

Letter to Giriraja -- Paris 22 July, 1972: One thing is, you have mentioned Bhavananda will require four more lakhs for Mayapur. But he told me four lakhs total, and of that I have sent 2 1/2 lakhs, so he shall require further only 1 3/4 lakhs. That must come from selling books. The books are coming at no cost to you, you simply sell them and utilize the entire money for building for Bombay, Vrindaban, and Mayapur. That will be the real task ahead, to sell many, many books all over India and use all the money for building. Why do you see any difficulty?

August

Concentrate on this work, and the sankirtana and book distribution activities, and if you wait until there is solid financial basis before purchasing, what is the harm?

Letter to Damodara -- London 6 August, 1972: So far your purchasing that building is concerned, if it is a great endeavor, how can you manage? If you have so many debts to the book fund and Spiritual Sky business, how can you take more debts to the book fund? We are not very much for owning buildings, our real business is to preach and propagate Krishna Consciousness widely. Washington D.C. is the capital of your country, and therefore it is a very strategic location for preaching amongst the nations leaders. Concentrate on this work, and the sankirtana and book distribution activities, and if you wait until there is solid financial basis before purchasing, what is the harm? But if we spend our whole time simply to earn money to pay for big, big buildings and decorations, what is the value? I am more interested in preachers than builders and decorators. But if you think you are able, and there is good opportunity, you may purchase, I have no objection.

Yes, try to make many life members and sell books, and all funds can be sent for the Mayapur project. This traveling sankirtana party is really Lord Caitanya's movement

Letter to Yasodanandana, Gurukrpa -- London 9 August, 1972: Yes, try to make many life members and sell books, and all funds can be sent for the Mayapur project. This traveling sankirtana party is really Lord Caitanya's movement, and when Krsna sees His men preaching in this way, He becomes very pleased. So you shall not lack for any facilities or inspiration to guide you at all times. Thank you very much for helping me in this way. May Krsna give you his all blessings more and more.

Yes, the program of increasing book distribution is very much appreciated by me, and especially if you can preach very widely to the university students nearby to your place, that is the best program

Letter to Sukadeva -- Los Angeles 16 August, 1972: Yes, the program of increasing book distribution is very much appreciated by me, and especially if you can preach very widely to the university students nearby to your place, that is the best program. Try to get a course of instruction in the college and preach daily in a scholastic way. If we can attract this student class of men by our preaching work, that will enhance everything and we are very much in need of intelligent preachers for expanding this movement all over the world. I want that you all my advanced disciples become very bold preachers and take up this task of saving the fallen humanity from its worst condition of sinfulness. If you simply convert the leaders of your country to our philosophy, then the whole world will follow and be saved from ruin. Otherwise, they are all doomed to become animals like hogs and dogs. So you preach like that, very strongly, to especially the hippie class of men and the student class of men and convince them to give up their sinful activities and find out their real perfection of life in this Krishna Consciousness movement.

September

We must do both, reading books and distributing books, but distributing books is the main propaganda

Letter to Bali-mardana, Pusta Krsna -- Los Angeles 18 September, 1972: I have been informed by Sriman Syamasundara. of your question via telephone from New York Temple, and my reply is that this sankirtana or street chanting must go on, it is our most important program. Lord Caitanya's movement means the sankirtana movement. You may simply take two hours for chanting sixteen rounds daily, two hours for reading congregationally, and balance of time go out for sankirtana. We must do both, reading books and distributing books, but distributing books is the main propaganda. Reading in class for two hours is sufficient and other reading can be done in spare time if one has got it, it is not that one has to be always reading. One hour a morning for Bhagavata class and one hour evening, either Bhagavad-gita or Nectar of Devotion, that is sufficient.

Jadurani is the best book seller of all, so she may go out for distributing books as much as possible if it is convenient and does not tax her too much away from painting art work

Letter to Bali-mardana, Pusta Krsna -- Los Angeles 18 September, 1972: So far the painting department is concerned, they have telephoned me also, so their work is very important, and four or five painters may be allowed to paint full-time, after chanting two hours their rounds, and they may spend one or two hours on sankirtana party as it is convenient. Jadurani is the best book seller of all, so she may go out for distributing books as much as possible if it is convenient and does not tax her too much away from painting art work.

Now we have got many many books in England and we must raise funds for our place there, so try to increase the selling of literatures and magazines and deposit everything in the building fund. Preach, sell books, in this way gradually you will feel yourself becoming perfectly happy

Letter to Pusta Krsna -- Los Angeles 25 September, 1972: One thing is, now we have got many many books in England and we must raise funds for our place there, so try to increase the selling of literatures and magazines and deposit everything in the building fund. Preach, sell books, in this way gradually you will feel yourself becoming perfectly happy.

Now you have got many many books and we require to raise huge sum for purchasing our new place in London, s my senior disciple and experienced man you should take lead in supervising the distribution of books widely all over Great Britain

Letter to Revatinandana -- Los Angeles 25 September, 1972: I wanted that many sannyasis would travel widely in the Western countries and preach to the young people, especially in the schools and colleges, and spread our Krsna philosophy in these places. Now Krsna has given you all facilities for this work, and I can understand that you are very intelligent boy and you have got good enthusiasm, so I am taking encouragement from your progress. One thing is, now you have got many many books and we require to raise huge sum for purchasing our new place in London, s my senior disciple and experienced man you should take lead in supervising the distribution of books widely all over Great Britain. You say that the sankirtana party in London requires more push, so you do the needful for organizing them and enthusing them to sell books and literatures more and more. Karandhara is coming there in a few days and he will see how everything is going on, because Syamasundara. must remain with me. But if Syamasundara.'s presence is also required for getting that new place, he can also come there. Meanwhile, you satisfy yourself that the sankirtana parties are distributing our literatures as much as possible and depositing in the building fund. Everything above expenses should be put into the building fund and saved for the new place.

What your lecture will do for three minutes, but if he reads one page his life may be turned. We don't want to irritate anyone, however. If he goes away by your agressive tactics, then you are nonsense and it is your failure. Neither you could sell a book, neither he would remain. But if he buys a book that is the real successful preaching

Letter to Bali-mardana -- Los Angeles 30 September, 1972: Regarding the question you have raised about traveling sankirtana parties and selling of books, yes, we want money. So that is the real preaching, selling books. Who can speak better than the books? At least whoever buys, he will look over. If you have to sell books, do it by hook or by crook. The real preaching is selling books. You should know the tactic how to sell without irritating. What your lecture will do for three minutes, but if he reads one page his life may be turned. We don't want to irritate anyone, however. If he goes away by your agressive tactics, then you are nonsense and it is your failure. Neither you could sell a book, neither he would remain. But if he buys a book that is the real successful preaching. That is the certificate of my Guru Maharaja, if someone, brahmacari, would sell a one paise magazine, if one of our brahmacaris would go and sell a few copies, he would be very very glad and say "Oh, you are so nice! So distribution of literature is our real preaching. Now if you cannot handle the matter nicely, that is your fault. But the success of your preaching will be substantiated by how many books are sold. Anything you want to sell, you have to a little canvass, so he gives some money for the service of Krsna. That is his good luck and he gets the chance to read some transcendental knowledge. But if you only irritate and he goes away, that is your less intelligence.

So the art is to sell many many books and not to irritate the public, so you may instruct all the others how to do this successfully

Letter to Bali-mardana -- Los Angeles 30 September, 1972: So if the sankirtana parties in Satsvarupa's zone are irritating the public for selling so many books, that is one thing, but by their selling books they are doing the greatest service. What your one hour of preaching will do, they will hear and go away, but if they have one book at home, they will read, their friends will read, and something solid work is done. So the art is to sell many many books and not to irritate the public, so you may instruct all the others how to do this successfully. That is sannyasa. That is GBC. There are so many places to go, so why there should be business competition sankirtana parties in New York? This problem should be adjusted between the GBC men.

October

You have loaned London the $30,000 for deposit on their new place, and they shall repay you, but if you require some money for deposit on some new place in New York I can immediately help you. Now go on collecting very vigorously and distribute books as many as possible

Letter to Rupanuga -- Vrindaban 24 October, 1972: I can understand from your letter that you are doing very nicely and everything is going well. But you did not inform me what is the progress on our new building in New York, whether there is any new proposal? You have loaned London the $30,000 for deposit on their new place, and they shall repay you, but if you require some money for deposit on some new place in New York I can immediately help you. Now go on collecting very vigorously and distribute books as many as possible, I think New York is the best field in the world for collecting money, and very soon Krishna will give you suitable place.

'November'Letter to Bhutatma, Kesava -- Vrindaban 2 November, 1972: Regarding our travelling parties, I have got some complaint from London and other places, so I have given Dhananjaya this policy, that from outside if any one party comes they must work under the direct supervision and instruction of the local management, not that they shall remain separate competitor, no. I want to sell as many books as possible, that is the main thing. By selling books, that is the best preaching work. But so there may not be any complaint, your travelling parties must cooperate with their local temple officers, and that means they shall operate wherever they are allocated, that they shall only sell books, no collecting without selling books, and that, above the wholesale price of the book, any profit there is must be given at least 50% to the local temple. Ultimately, it shall be up to the local temple president if the presence of your party is favorable or not, everything is considered, and if he agrees you may stay, otherwise if he judges it is unfavorable at the time, he may order you to go out. But just to avoid these things, better to arrange in advance with the GBC men concerned. Ours is a cooperative movement, with Krishna and the advancement of Krishna's movement at the centre, and we must continue to sell as many books as possible, but discuss everything amongst yourselves and do it nicely without irritating anyone, that is the art.

So there may not be any complaint, your travelling parties must cooperate with their local temple officers, and that means they shall operate wherever they are allocated, that they shall only sell books, no collecting without selling books, and that, above the wholesale price of the book, any profit there is must be given at least 50% to the local temple

Letter to Bhutatma, Kesava -- Vrindaban 2 November, 1972: Regarding our travelling parties, I have got some complaint from London and other places, so I have given Dhananjaya this policy, that from outside if any one party comes they must work under the direct supervision and instruction of the local management, not that they shall remain separate competitor, no. I want to sell as many books as possible, that is the main thing. By selling books, that is the best preaching work. But so there may not be any complaint, your travelling parties must cooperate with their local temple officers, and that means they shall operate wherever they are allocated, that they shall only sell books, no collecting without selling books, and that, above the wholesale price of the book, any profit there is must be given at least 50% to the local temple. Ultimately, it shall be up to the local temple president if the presence of your party is favorable or not, everything is considered, and if he agrees you may stay, otherwise if he judges it is unfavorable at the time, he may order you to go out. But just to avoid these things, better to arrange in advance with the GBC men concerned. Ours is a cooperative movement, with Krishna and the advancement of Krishna's movement at the centre, and we must continue to sell as many books as possible, but discuss everything amongst yourselves and do it nicely without irritating anyone, that is the art.

Now you distribute these books by millions all over the world, then everyone will see how wonderful is Vrndavana. That is the best preaching work

Letter to Bali-mardana -- Vrndavana November 2, 1972: Although none of you have yet been here in Vrndavana, still, Krsna has given you the spiritual vision and you are seeing Vrndavana actually, the paintings are so nice. Just see how the cows are looking at Krsna. Now you distribute these books by millions all over the world, then everyone will see how wonderful is Vrndavana. That is the best preaching work.

If you sell a book to someone, that is better than your speaking to them—what will your three minutes' preaching do? But if they read a book it may turn their life

Letter to Brahmananda -- India 3 November, 1972: Yes, that is a good proposal, print many many books in African language and distribute widely, that is real preaching work. If you sell a book to someone, that is better than your speaking to them—what will your three minutes' preaching do? But if they read a book it may turn their life. Go on preaching, that is the highest perfection of activity, and do not worry for anything, Krishna is so much appreciative of this preaching work that He will give you every facility, as much as you have ambition.

Now go on in this way, distributing books profusely and preaching and making devotees, and that activity will be the perfection of your life

Letter to Sivananda -- Vrindaban 3 November, 1972: I am very glad to hear from you that Berlin centre is progressing nicely under your expert supervision. You are one of my older disciples and I think you were the first devotee in European continent, so now you have got good experience how to do the things well, and I see that you are sincerely applying your knowledge to expand Krishna Consciousness movement with good result. That is very much appreciated by me. Now go on in this way, distributing books profusely and preaching and making devotees, and that activity will be the perfection of your life.

Now go on vigorously preaching and distributing books, especially among the college students, and utilize every moment to spread Krishna Consciousness knowledge to everyone

Letter to Hrdayananda -- Vrindaban 5 November, 1972: My idea is that the leaders must agree to stick at one place, even they may have to remain their life-long, that is the ideal leader, one who is conscious of his duty. But you are sannyasi, and sannyasis duty is different: travel widely and preach. That is sannyasa. So I am very happy to hear you are doing that, now go on vigorously preaching and distributing books, especially among the college students, and utilize every moment to spread Krishna Consciousness knowledge to everyone. That will be the perfection of your life.

Yes, such opening of temples, holding daily street sankirtana, distributing books, preaching in the schools and colleges, this is our standard programme for injecting Krishna Consciousness in the world

Letter to Pusta Krsna -- Vrindaban 8 November, 1972: I am very much engladdened to hear that you have arrived to Europe and that you have enthusiastically begun your work there, opening one centre in France. Yes, such opening of temples, holding daily street sankirtana, distributing books, preaching in the schools and colleges, this is our standard programme for injecting Krishna Consciousness in the world. And if we simply stick to this programme we shall be successful, without any doubt. Now you are sannyasi, sannyasi means responsible, you must be responsible for the spiritual progress of the devotees, to see that the right standard is being observed in all departments. Just as I am doing. Sometimes I go to the bank, sometimes keep accounts, sometimes preach, hold the class, write books, sometimes cook—sannyasi should be expert in all departments, and he should distribute his experience to others, that's all. So I think you are the right man for assisting me in this way in European continent, and Krishna has brought you to the right place, so with great enthusiasm go forward.

So try to improve your preaching work, distribute all the books, and print more, and in this way, Krishna is the husband of the Goddess of Fortune, you will get as much money and as many big buildings as you need for spreading Krishna Consciousness movement, without any doubt

Letter to Yadubara -- Vrindaban 11 November, 1972: I am very much pleased to hear that things are going nicely in Bombay, so far the printing of books is concerned. Now the problem is half solved. Now you are printing books, and you have got many books from America, but how shall we distribute them, that is the point? Harikesa has told me that no one is there who can distribute, and there is no scheme for distributing, so why we shall attempt printing and importing so many books if there is no distributing? What is your plan in this connection?...So try to improve your preaching work, distribute all the books, and print more, and in this way, Krishna is the husband of the Goddess of Fortune, you will get as much money and as many big buildings as you need for spreading Krishna Consciousness movement, without any doubt.

So local temple officers should be the final judge to allow or disallow anyone from outside to sell books there. And if some outside party comes, they must sell books only, no collecting without selling books

Letter to Jagadisa -- Hyderabad 18 November, 1972: Your question about travelling SKP parties in other zones I have answered several times before, so you may see the letters to Dhananjaya in London and others. The thing is, our main business is to distribute books, either here or there it doesn't matter. So if there is transcendental competition for increasing sale of books, that is good. If he buys one book his life may be turned, that is best preaching work. But everything must be done in the spirit of cooperation, without any irritation. If one party wants to travel into another zone, that's all right, but there must be prior agreement between the GBC men and mutual consent. If by going there the book sales will be increased, what is the harm? But supposing if there is any harm, that is to be judged by the local president, and if he has good reason to think that another party will be unfavorable to his temple's operations, then he may order them to leave, that's all. So local temple officers should be the final judge to allow or disallow anyone from outside to sell books there. And if some outside party comes, they must sell books only, no collecting without selling books. They must live in the local temple and not separately, and they must follow faithfully the instructions and directions of the local president. They can purchase books from the temple at regular wholesale price and sell, and whatever profit there is above wholesale price they must give at least 50% to the local temple out of good will. That will be nice. So we shall not think that this is my zone, that is his zone, just like the Indian and Pakistan nation are thinking, and then there is war, no. Lord Caitanya has given us the task to spread His message all over the world, and any process which may be useful for facilitating this business, that we shall gladly adopt, never mind his zone or my zone, that is material designation. But we shall always do everything in cooperative spirit and avoid any fighting amongst us, that is Vaisnava attitude because Lord Caitanya has advised us to always offer all respects to others, especially to the devotees of the Lord.

And distribute books, as many as you can—and I think you can distribute many millions of books alone, that Krishna will help you do

Letter to Hrdayananda -- Hyderabad 23 November, 1972: Especially I am so much pleased to hear that you are travelling with a few men to each and every college campus to preach. That is wonderful news. Now try to build up and develop that programme to perfection, so that simply by hearing and seeing you the students will want to come forward to join this great movement. And distribute books, as many as you can—and I think you can distribute many millions of books alone, that Krishna will help you do.

That is the best preaching work; each book sold means there is some practical effect of preaching, there is some tangible progress. So try to sell books as many as possible in your country

Letter to Kurusrestha -- Hyderabad 23 November, 1972: I am very glad to hear all the good news, especially that you want to sell books more and more. That is the best preaching work; each book sold means there is some practical effect of preaching, there is some tangible progress. So try to sell books as many as possible in your country, and in this way, so long you remain active but not for your personal sense-gratification, so long you remain active only satisfying Krishna's senses, then this movement will be successful without any doubt. As soon as someone wants to satisfy his own senses, then he fails at everything. We are the only movement in the world which is preaching the real fact or secret to success, and outside our movement everything else will fail. So try to convince people to join us and be successful in their life, that will be your credit.

Better we attract one sincere soul to join us in ecstatic chanting and hearing, that will be of real value. And distribute books, as many as possible. If anyone hears something philosophy from us, that will help him. But if he purchases one book that may turn his life

Letter to Sudama -- Bombay 25 November, 1972: The potency of Krishna Consciousness movement does not come from some outward showing, no, it is the transcendental sound vibration of Hare Krishna Mantra and the words of Bhagavad-Gita, Srimad-Bhagavatam, like that. So now go on and develop the things in this spirit, that will be nice. We are not interested to attract millions of men to see some show. Better we attract one sincere soul to join us in ecstatic chanting and hearing, that will be of real value. And distribute books, as many as possible. If anyone hears something philosophy from us, that will help him. But if he purchases one book that may turn his life. So selling books is the best preaching activity. Sell books, hold the kirtana in public places like schools and colleges, preach—if you practice these things, and try to improve them more and more simply by your practicing sincerely, that simple programme will please Krishna the most and you will see that very soon.

December

Follow the line laid down by Prahlada Maharaja and try to take every one back to home, back to godhead. And this is done by distributing our literature

Letter to Vamanadeva -- Bombay 3 December, 1972: I am especially glad to see how nicely your St. Louis Temple is distributing Back To Godhead Magazine. Only three years ago I asked Dai Nippon to print 20,000 copies and barely we could distribute them. But now in your temple alone you are distributing so many, so this is very, very encouraging to me. It is the perfect form of preaching. Follow the line laid down by Prahlada Maharaja and try to take every one back to home, back to godhead. And this is done by distributing our literature. I am so much pleased upon each and every one of you for helping me this way to push on this great movement.

I like this idea of distributing books and preaching, that is Lord Caitanya's plan, and because you are doing it so nicely you are already making the greatest contribution, so what need there is for some special instruction from me? But if you want, I must give, because you are serving Krishna so nicely, so in that case my request to you is...

Letter to Sukadeva -- Ahmedabad 13 December, 1972: I like this idea of distributing books and preaching, that is Lord Caitanya's plan, and because you are doing it so nicely you are already making the greatest contribution, so what need there is for some special instruction from me? But if you want, I must give, because you are serving Krishna so nicely, so in that case my request to you is that you enter into the universities and colleges wherever possible and preach there with a view to recruiting some first-class devotees for helping me manage and push on this movement all over the world.

I am greatly pleased to hear from you that you have increased the selling books five times more in Chicago centre. That is very good news to me. Yes, there must always be competition, that gives life, that cannot be separated from life

Letter to Sri Govinda -- Bombay 25 December, 1972: I am greatly pleased to hear from you that you have increased the selling books five times more in Chicago centre. That is very good news to me. Yes, there must always be competition, that gives life, that cannot be separated from life. Sanatana dharma means the strong will utilize the energy of the weak, the weak must serve the strong, that we see everywhere, is it not? Who can deny? So that competitive spirit makes us strong, otherwise it is a society of weak men only, and what is the good of such society?

If there is fight amongst yourselves over these things, book distribution, competition, you should not develop ill-feeling. That depends on the persons. If ill-feeling is there, then stop it and all together chant Hare Krishna

Letter to Sri Govinda -- Bombay 25 December, 1972: Regarding your other question, should we become detached from the results of our activities, or should we become simply attached to the Lotus Feet of Krishna, the answer is that both of these philosophies are right. One should not be attached to his personal achievement. But, if one is attached in order to please his Spiritual Master, then it is all right. Unattached to my benefit, attached to Krishna's benefit. Krishna Consciousness means attachment for Krishna and detachment for personal benefit, that's all. But in any case, if there is fight amongst yourselves over these things, book distribution, competition, you should not develop ill-feeling. That depends on the persons. If ill-feeling is there, then stop it and all together chant Hare Krishna. Those who are behind should eulogize those who are advanced. If you become envious, that is material. Attachment, detachment—these things are natural. If you become attached to something you become detached from other.

So it is not very much advisable to make lies just to sell book. If we simply stick to describing how wonderful is Krishna, then whatever we may lie or exaggerate, that will not be lie! But other things, lies, they will not help us to train ourselves in truthfulness

Letter to Sri Govinda -- Bombay 25 December, 1972: So far this making some false story for collecting money or selling book, of course we may do anything for Krishna, but that is supposed to be reserved for very advanced experts in Krishna Consciousness—they know how to catch the big fish without themselves getting wet. So it is not very much advisable to make lies just to sell book. If we simply stick to describing how wonderful is Krishna, then whatever we may lie or exaggerate, that will not be lie! But other things, lies, they will not help us to train ourselves in truthfulness. Lie to some, not to others, that is not a good philosophy. Rather the brahmanas are always truthful, even to their enemies. There is sufficient merit in our books that if you simply describe them sincerely to anyone, they will buy. That art you must develop, not art of lying. Convince them to give by your preaching the Absolute Truth, not by tricking, that is more mature stage of development of Krishna Consciousness.

I am so much pleased to hear from you that the book distribution has increased five times than before

Letter to Trai -- Bombay 27 December, 1972: I am so much pleased to hear from you that the book distribution has increased five times than before! Similarly, I have heard from Chicago and other places also that they are increasing five times than before. That is very encouraging to me. You are, I can understand, very much enthusiastic to endeavor big things on Krsna's behalf, and all of the new students there at Boston center are also feeling enthusiasm from your example.

You wanted to open one Iskcon branch in your home, but I could not allow it as official branch. But I encouraged you to hold arati, class, and invite your friends, sell our books, like that, not that you should become silent and go away

Letter to Ksirodakasayi -- Bombay 28 December, 1972: I have heard that you are collecting some money for the Vrindaban work, but how you are doing that and where is that money and how much you have collected? What you are doing there in London? You wanted to open one Iskcon branch in your home, but I could not allow it as official branch. But I encouraged you to hold arati, class, and invite your friends, sell our books, like that, not that you should become silent and go away. I wanted that you should attend regularly with your nice family to our Bury Place Temple, preach sometimes there to the guests, and give our young boys your encouragement and experienced advice. But I have heard that you are not attending, so I am puzzled what you are doing now?

If it is enhancing our distribution of books to wear warm clothes like coat-pants in winter, I have no objection, you may wear them

Letter to Bali-mardana -- Bombay 31 December, 1972: Yes, if it is enhancing our distribution of books to wear warm clothes like coat-pants in winter, I have no objection, you may wear them. Of course we may take money for Krsna using any method of beg, borrow and steal, but more advanced understanding of Krsna consciousness process is that by telling the truth in a very palatable way, that is the most successful system.

I am convinced that if you simply glorify Krsna and our books in the best descriptive manner, that anyone and everyone, no matter even atheist or otherwise, they can be convinced to purchase. Of course that is a great art and not everyone can do it, but gradually by practice of preaching in this way, gradually you will master the trick how to do it

Letter to Bali-mardana -- Bombay 31 December, 1972: The point is that by saying lies, the less advanced neophyte devotees may become entangled or disturbed in their minds by it. Of course by their collecting more money and giving to Krsna, He will relieve them of all anxiety of telling lies. But not everyone is able to catch the big fish without themselves becoming wet. I am convinced that if you simply glorify Krsna and our books in the best descriptive manner, that anyone and everyone, no matter even atheist or otherwise, they can be convinced to purchase. Of course that is a great art and not everyone can do it, but gradually by practice of preaching in this way, striving to so much present a wonderful picture of our books to the people, gradually you will master the trick how to do it. Being the senior devotee there, you may give the younger students all good instruction and advice how to do this, but not for any reason shall we decrease the book sales and collection monthly over some small lying about Bangladesh or other things.

By this traveling and preaching in the schools, colleges, youth clubs, like that, selling books, this program is very very much appreciated by me, and I think that you are accomplishing more good preaching result than anyone

Letter to Revatinandana -- Bombay 31 December, 1972: Because you are so much qualified and advanced in Krsna consciousness, therefore Krsna is giving you great strength and pleasure is being derived by you from your working in this way. By this traveling and preaching in the schools, colleges, youth clubs, like that, selling books, this program is very very much appreciated by me, and I think that you are accomplishing more good preaching result than anyone. Yes, let the good men go with you to preach all over England, and the less advanced devotees may stay at the London temple and become trained up to the point of becoming experts and then they also may go out for preaching in traveling party.

But that kind of lie, as you have given example of the apartment manager, telling him that "Yes, we have gotten permission to distribute here, that kind of lie is not harmful

Letter to Sankarasana -- Bombay 31 December, 1972: Regarding your question whether some small lies may be said in order to sell our books, I have already replied to Bai Mardan on that point and a copy of his letter is enclosed herewith. But that kind of lie, as you have given example of the apartment manager, telling him that "Yes, we have gotten permission to distribute here, that kind of lie is not harmful. The highest development of Krsna consciousness understanding will be when you are able to give anyone the truth but in such a manner that they will respond in a positive way. If people like to contribute by hearing such things, there is no harm, that is just to induce him to purchase. Some of my godbrothers, I can remember, when we used to go out for begging some contribution from some big man, they used to say that my Guru Maharaja had lived for 12 years in the forest in solitary place, living only on the tulasi leaves. I could scarcely stop from laughing when I heard such story, but it was effective to get the money and give to our Guru Maharaja, and he was pleased by our gift. So the idea is not what you are saying, so much as how you say it. If you understand this properly, then you may be able to say the truth at all times in the most palatable way, according to the situation and the type of hearer. To perfect this art, that takes practice, so practice preaching from this understanding and gradually you will develop it more and more. But we should never steal anything like money, food, water, gasoline, just to enhance our service to Krsna. That is too much dangerous, and if we are caught then all of our work is finished.

1973 Correspondence

January

I think that they have sent you books from Bombay so now you distribute them as profusely as possible and make also life members, as many as possible

Letter to Tejiyas -- Bombay 2 January, 1973: You have mentioned one life member meeting and some queen is helping, but I do not understand what queen that is or what is that life member meeting. You may please inform me everything in connection with the Delhi business, I am always anxious to hear from you. I think that they have sent you books from Bombay so now you distribute them as profusely as possible and make also life members, as many as possible. I am informed there are many so-called hippies staying at Delhi, so you try to recruit some of these men or other local men to assist you there. Your description of struggling is to be understood as the mercy of Krsna, and when He is satisfied by your giving energy in this way just to please Him despite all conditions of difficulty, then you need not worry for money, there will be sufficient and more.

I am including herewith one letter to the Minister of Home Affairs. You present him with a full set of our books, including Bhagavatam, Bhagavad-gita, like that, and give him also my letter. Try to present them personally to him

Letter to Tejiyas -- Bombay 2 January, 1973: I am including herewith one letter to the Minister of Home Affairs. You present him with a full set of our books, including Bhagavatam, Bhagavad-gita, like that, and give him also my letter. Try to present them personally to him. Actually you may take this opportunity of being situated at Delhi to make every Parliamentary member our life member also. You can get the list of addresses and systematically approach each and every member of Parliament to become our member also. So many big big lawyers, doctors, government ministers, professional men are there in Delhi, I think more than any other city of India, and they are all intelligent men, they can be easily recruited for life member by simply showing the books and requesting them to kindly help us in this way. So make many, many life members amongst this class of men, that will be your great contribution. Whether there were any news clippings on the Parliamentary proceedings that you sent me?

Most of the money collected in India has been deposited in my Bhaktivedanta Book Trust fund for printing and purchasing books for distribution in India. Actually, our main business in this country shall be to distribute our books profusely

Letter to Bhavananda -- Bombay 3 January, 1973: Most of the money collected in India has been deposited in my Bhaktivedanta Book Trust fund for printing and purchasing books for distribution in India. Actually, our main business in this country shall be to distribute our books profusely. Mayapur, Vrindaban, these temples shall be utilized for the most part by foreigners. So far the work in India of spreading Krsna consciousness, there are already millions of temples, so what shall our two more temples accomplish for spreading Krsna consciousness? They are meant for the foreigners and big life members. But our emphasis for preaching work will be on these books. Just as I introduced this life membership program based entirely on books, so you and other leaders here in India meet together or correspond frequently to devise more and more methods for introducing our literatures to the Indian public. That is the most important business.

Our emphasis for preaching work will be on these books. Just as I introduced this life membership program based entirely on books, so you and other leaders here in India meet together or correspond frequently to devise more and more methods for introducing our literatures to the Indian public. That is the most important business

Letter to Bhavananda -- Bombay 3 January, 1973: Most of the money collected in India has been deposited in my Bhaktivedanta Book Trust fund for printing and purchasing books for distribution in India. Actually, our main business in this country shall be to distribute our books profusely. Mayapur, Vrindaban, these temples shall be utilized for the most part by foreigners. So far the work in India of spreading Krsna consciousness, there are already millions of temples, so what shall our two more temples accomplish for spreading Krsna consciousness? They are meant for the foreigners and big life members. But our emphasis for preaching work will be on these books. Just as I introduced this life membership program based entirely on books, so you and other leaders here in India meet together or correspond frequently to devise more and more methods for introducing our literatures to the Indian public. That is the most important business.

If you simply go on in this way, stopping in every village and city of England-Scotland, or if there are other places like Ireland, simply stop for some time, distribute books and hold Sankirtana procession, answer their questions, give some leaflets or small informations freely

Letter to Prabhavisnu -- Bombay 3 January, 1973: I am very glad to hear from you the wonderful news of travelling party in England. I think the people of that place are becoming more and more inclined for this Krishna Consciousness movement, they are inviting you to stay at their houses, they are taking books, becoming sometimes devotees—all of these are very encouraging signs to me. If you simply go on in this way, stopping in every village and city of England-Scotland, or if there are other places like Ireland, simply stop for some time, distribute books and hold Sankirtana procession, answer their questions, give some leaflets or small informations freely, distribute prasadam wherever possible, at least some small thing, and if there is genuine interest being shown, then request the townspeople to arrange some engagements for speaking in their schools, or in someone's home, or a hall, like that. In this way remain always without anxiety for destination and comfortable situations, always relying only on the mercy of Krishna for your plan, just go on preaching His message and selling His books, wherever there is interest. We shall not waste time if there is no interest or if the people are unfriendly, there are so many places to go.

First business will be to preach widely throughout the city and distribute our books and Krsna Consciousness propaganda. In this way, try to recruit some local men to help you

Letter to Sama, Sammita -- Bombay 4 January, 1973: I am so glad to hear that you are reopening the Baltimore temple and that you are prepared to stay there your life long for developing it to the highest standard. Yes, I was little disturbed to hear that we had closed down the Baltimore temple before. Baltimore is a very important city of your country and we must maintain our center there at all costs. I can understand by your letter that you are both very serious and sincere devotees of Krsna, husband and wife, so I think that you will have no difficulty in performing your duties there. First business will be to preach widely throughout the city and distribute our books and Krsna Consciousness propaganda. In this way, try to recruit some local men to help you. You are only two persons, therefore big temple with deity worship and so many other things will be impossible to maintain. Therefore if you get a place, simply hold our standard program of kirtana morning and evening, with class, inviting friends and other people that you meet. In this way develop the thing gradually, we are not in very much hurry to get big big house and very comfortable position, no. Our first and foremost business is to spread Krsna Consciousness. So utilize every opportunity that Krsna gives you for preaching His message, that is real meaning of temple management.

As soon as I see that there is such increased book distribution figures, I take that to mean that all other programs are successful as well

Letter to Jagadisa -- Bombay 5 January, 1973: I am especially happy to hear from you about the huge distribution of books in the Canada Zone. That is the most auspicious sign. You are making good progress, that I can understand. As soon as I see that there is such increased book distribution figures, I take that to mean that all other programs are successful as well. I am especially encouraged to note that you have sold 268 of our Bhagavad-gita As It Is in only three weeks' time. That is very very satisfying to me.

So if you hold the concert in the auditorium and advertise these singers and dancers, that it will be their program, and also that it will be a "Hare Krsna Benefit Show or something like that, that will be best. Of course, we may also appear and perform kirtana at the opening of the concert, and we will sell our books there

Letter to Jagadisa -- Bombay 5 January, 1973: So far the concert of Indian musicians and dancers for raising funds for the new temple, yes you may do that, I have no objection. But the concert should be their own concert, not that we are holding our program and they are appearing on the same program, either as our guests or as our co-performers. No, we shall not appear to the public like performers, we are not performers or musicians or dancers. But if the concert is held as a benefit concert, just like in Bombay we have held one benefit concert, of the Zaveri Sisters, Manipuri Dancing Group and nearly Rs. 100,000 was raised for our Juhu scheme. That will be the proper arrangement. So if you hold the concert in the auditorium and advertise these singers and dancers, that it will be their program, and also that it will be a "Hare Krsna Benefit Show or something like that, that will be best. Of course, we may also appear and perform kirtana at the opening of the concert, and we will sell our books there, and if there is some opportunity to give also short lecture, that will be nice. But if you do all these other performances of aratrika, a drama, like that, perhaps it will appear like it is our program and not the program of the musicians. If there is confusion, if the public is thinking that we are something show or commercial performers, that will not be proper idea. But if the musicians and dancers want to give one concert and donate the proceeds to us, we shall gladly thank them.

So if many devotees are going out daily on the streets and public places for distributing our literature, that is also sankirtana, even if there is no one chanting. Hearing and chanting are essential processes for sankirtana. So if someone is hearing us singing on the street, or if he is purchasing one book and if he reads sincerely, these two activities are the same

Letter to Ravindra Svarupa -- Bombay 5 January, 1973: Regarding your question is it all right to assign the entire sankirtana party for distributing books so that no one will be free for street chanting? Of course we should not understanding the meaning of sankirtana very narrowly, that only chanting and dancing and playing instruments, no, sankirtana means to glorify the Lord in a congregational manner. So if many devotees are going out daily on the streets and public places for distributing our literature, that is also sankirtana, even if there is no one chanting. Hearing and chanting are essential processes for sankirtana. So if someone is hearing us singing on the street, or if he is purchasing one book and if he reads sincerely, these two activities are the same. So if there is any occasion of necessity, if there are not very many men available or if there is prohibition by the municipal authorities, something like that, we may assign everyone for distributing our literatures, there is no loss for that. But it is always better if there are also some devotees chanting loudly on the street. If there is even one man to two men or a small party who are chanting Hare Krishna, that will increase also the book sales. So if there are sufficient men, and if we have got sanction by the authorities, it is always better to have at least a small party chanting along with as many distributers of books as possible.

Without books we will make no progress in India, because practically everything we have done so far in this country has rested on these books. So I am very glad to hear that they are selling nicely in Delhi also, now try to tax your brain for finding new ways and better ways for distributing our books widely to the intelligent men of Delhi city

Letter to Tejiyas -- Bombay 5 January, 1973: Without books we will make no progress in India, because practically everything we have done so far in this country has rested on these books. So I am very glad to hear that they are selling nicely in Delhi also, now try to tax your brain for finding new ways and better ways for distributing our books widely to the intelligent men of Delhi city. Yes, when I used to live in Delhi the Americans purchased many copies of my Bhagavatams and they left standing order for any further books which I might publish in future. So you may approach them and they will take minimum 18 copies per volume, as per our former agreement. When you come here you can discuss further with Yadubara all these things, such as the Thompson Press work and other things regarding the books. I have made order from Dai Nippon for 5,000 of each of our big books and 10,000 of each smaller book for distributing in India. We shall henceforward concentrate our full energy in this program of distributing books in India. We shall not be very much concerned any more with properties and big big temples, now we have got our place at Vrndabana and our place at Mayapur, that is sufficient, now let us spend our hard-earned money for printing Krsna's books and distributing widely all over India. If someone steps forward to donate us land or building, that is another thing, but we shall not be very much interested to spend for that.

We shall henceforward concentrate our full energy in this program of distributing books in India. We shall not be very much concerned any more with properties and big big temples, now we have got our place at Vrndabana and our place at Mayapur, that is sufficient, now let us spend our hard-earned money for printing Krsna's books and distributing widely all over India

Letter to Tejiyas -- Bombay 5 January, 1973: Yes, when I used to live in Delhi the Americans purchased many copies of my Bhagavatams and they left standing order for any further books which I might publish in future. So you may approach them and they will take minimum 18 copies per volume, as per our former agreement. When you come here you can discuss further with Yadubara all these things, such as the Thompson Press work and other things regarding the books. I have made order from Dai Nippon for 5,000 of each of our big books and 10,000 of each smaller book for distributing in India. We shall henceforward concentrate our full energy in this program of distributing books in India. We shall not be very much concerned any more with properties and big big temples, now we have got our place at Vrndabana and our place at Mayapur, that is sufficient, now let us spend our hard-earned money for printing Krsna's books and distributing widely all over India. If someone steps forward to donate us land or building, that is another thing, but we shall not be very much interested to spend for that.

Your methods which you have introduced for distributing the books are very much liked by me and approved fully. Whatever we have to do to induce people to take a book, that is nice. But at the same time, we must avoid irritating anyone or disappointing anyone later by cheating them or telling big lies which become detected

Letter to Damodara -- Bombay, India 9 January, 1973: I am especially encouraged by your increasing the distribution of books. That is our primary business, to sell these transcendental literatures profusely all over the world. And your methods which you have introduced for distributing the books are very much liked by me and approved fully. Whatever we have to do to induce people to take a book, that is nice. We shall judge the thing by its result, not by its means. But at the same time, we must avoid irritating anyone or disappointing anyone later by cheating them or telling big lies which become detected. Your program for approaching their businessmen in their offices is especially liked by me. Now tax your brain to create programs for engaging the wider and wider classes of population in Krsna Consciousness.

The program, as you have mentioned it, of approaching the professors to introduce our books in their classrooms, that is the right idea. In that way, if they can be induced to preach on our behalf, just like introducing the books to their students is one form of preaching, if they will do like that, then spending time with them is very, very desirable and effective

Letter to Damodara -- Bombay, India 9 January, 1973: Mr. Nixon has got the support of the common men, therefore he is successful. So like that, we must get the support of the mass of men, and if the leading men can be induced by you to preach on our behalf, then you will be able to speed up the process and actually that is a very great service for Krsna. Spending so much time with upper class citizens to get funds must be judged on this idea, whether their appreciating our movement will have any practical effect in terms of widespread spreading of Krsna Consciousness and preaching to the mass of men? The program, as you have mentioned it, of approaching the professors to introduce our books in their classrooms, that is the right idea. In that way the leading class, just like the professors, if they can be induced to preach on our behalf, just like introducing the books to their students is one form of preaching, if they will do like that, then spending time with them is very, very desirable and effective.

It is scarcely believable that more than 17,100 books could have been sold by one temple in three days! That indicates to me that people are at last becoming little serious about this Krsna Consciousness movement in your country. Otherwise, why they should buy our books?

Letter to Ramesvara -- India 9 January, 1973: With great happiness I have read your figures of amount of books sold during three-day period, December 22-24, 1972. It is scarcely believable that more than 17,100 books could have been sold by one temple in three days! That indicates to me that people are at last becoming little serious about this Krsna Consciousness movement in your country. Otherwise, why they should buy our books? But they can see that our boys and girls, devotees, are so much sincere and serious to distribute the message of Krsna consciousness, they are at once struck by seeing them and therefore they appreciate and purchase. This is unique in the world. Perhaps we are the only sincere persons on this whole planet. At least our books are not to be seen anywhere else. So I am so much pleased upon all of the boys and girls in Los Angeles and all over the world who are understanding and appreciating this unique quality of our transcendental literature and voluntarily they are going out to distribute despite all circumstances of difficulty. By this effort alone they are assured to go back to home, back to Godhead. In order to change this materialistic society and prevent them from gliding to hell, first thing is to educate them. All decent men want to give service to humanity, only thing is they do not have information really what is that service. Hospitals, feeding the poor, Red Cross, these are service to the bodies only, not to the man. Service to humanity means jnana. By giving people knowledge, jnana, that is the highest service to humanity. So we are performing the actual welfare work of society by informing everyone through our literatures who is God, who they are, and what is the relationship. In this way everyone who hears our message gets the opportunity to fulfill his actual position as human entity and become delivered from the clutches of maya. So you may understand it that by disseminating our Krsna consciousness propaganda anywhere and everywhere, by selling books, by making publicity, newspapers, television, so many ways there are to spread Krsna consciousness information, you may know it that by utilizing our energy in this way to give everyone access to the Absolute Truth, that is the real understanding of desire to serve humanity. Understanding is one thing, and practical application of that understanding is another. But as devotees of Krsna, being engaged in the practical work of spreading Krsna consciousness, that is already the highest realization. That's all right, that is our real mission, to deliver the world by preaching Krsna's message to others, but even higher realization, the highest realization, is to save oneself.

You are distributing my books. This is the most important work, as anyone who simply takes one of these books, simply by reading may be saved and turned towards Krsna Consciousness. So in cooperation with others, go on traveling, preaching, distributing my books, and this will please me very very much

Letter to Kirtanananda -- Calcutta 28 January, 1973: You write that you have just returned from your second trip to Mexico City. This is very very nice, as you are sannyasi, and sannyasi means to travel and preach the message of Krsna all over the world. So you are actually doing this and Krsna will be very pleased by such activities. Also you are distributing my books. This is the most important work, as anyone who simply takes one of these books, simply by reading may be saved and turned towards Krsna Consciousness. So in cooperation with others, go on traveling, preaching, distributing my books, and this will please me very very much.

It is so nice to hear how your wife Daivisakti Devi Dasi is distributing so many books and collecting big big donations for the Lord. This is very very pleasing to me, as our book distribution and collecting of funds is so much important for pushing on this movement

Letter to Nayanabhirama -- Calcutta 28 January, 1973: It is so nice to hear how your wife Daivisakti Devi Dasi is distributing so many books and collecting big big donations for the Lord. This is very very pleasing to me, as our book distribution and collecting of funds is so much important for pushing on this movement. So if all of the devotees in New York can collect like that, at least $100 daily, then very shortly you will have enough funds for getting that big skyscraper for use as the world headquarters of our Krsna Consciousness movement.

You are president of Buffalo temple, so in consultation with your GBC man you may discuss how to push on the spreading of this Krsna Consciousness movement through street sankirtana, book distribution, etc., whatever is practical for you to follow

Letter to Gunagrahi -- Calcutta 31 January, 1973: Krsna Consciousness means always increasing, so I am glad to see that you are remaining enthusiastic to push on this Krsna Consciousness movement more and more. Your request for initiation is approved by me, and I have sent a letter in this regard. You are president of Buffalo temple, so in consultation with your GBC man you may discuss how to push on the spreading of this Krsna Consciousness movement through street sankirtana, book distribution, etc., whatever is practical for you to follow. In regard to preaching the glories of the Lord there are no hard and fast rules, we must simply always remain ourself fixed in Krsna Consciousness and then Krsna will give us the good guidance how to push things on. So since Rupanuga Maharaja is coming there you may discuss with him. I am desiring now to turn over the management of the society to my disciples, the temple presidents and GBC men especially, so cooperatively you may work out the management details.

I am most concerned that these books of mine be printed profusely and distributed all over the world as each book has so much potency for making persons Krsna conscious

Letter to Sri Govinda -- Calcutta 31 January, 1973: I have noted the contents with great interest. It is so very nice to hear how the book distribution is going on. This is our main business, distributing these books all over the world and thus turning the minds of the fallen souls towards Krsna....You say that you are collecting sizeable funds from incense sale and book distribution, so I expect that you will also increase your payments to my book fund as much as possible. This will be very very pleasing to me, as I am most concerned that these books of mine be printed profusely and distributed all over the world as each book has so much potency for making persons Krsna conscious. So as Chicago is one of the largest cities in the U.S., why not see if you can be the largest contributor to my book fund, although I think that you have got some stiff competition from Los Angeles branch. But if you can beat them, that will be very first class.

February

Through the distribution of this literature, we can completely annihilate all the bogus yogi groups in the world. Of this fact I am sure. Therefore there is no need for us to directly attack these charlatans but simply by this distribution of books the sunlight of Krishna consciousness will prevail

Letter to Ramesvara -- Sydney 14 February, 1973: I am very much pleased to hear of your increased book distribution and it gives me great pleasure to hear of your increased eagerness to distribute my literature. Through the distribution of this literature, we can completely annihilate all the bogus yogi groups in the world. Of this fact I am sure. Therefore there is no need for us to directly attack these charlatans but simply by this distribution of books the sunlight of Krishna consciousness will prevail. It has been brought to my attention that some of my students are not studying. I do not know if this applies to you or the devotees under your care, but I must stress again that we must have our classes one hour in the morning and one hour in the evening and the devotees must also chant regularly their sixteen rounds and follow the principles. The rest of the time they may go on distribution of my books. So I hope you will do the needful in this regard. Still again I must express my appreciation for Sriman Tripurari Prabhu's outstanding service, as well as all the devotees in your party. So my request to you is to go on in this way with more enthusiasm. This is the key. Always remain enthusiastic and inspire others and your life will be glorious and at the end you are sure to go back to Home, back to Godhead

Regarding our sankirtana party members dressing up as hippies in order to increase book distribution this is not a very good plan. I am instructing Bali Mardan Maharaja that this should be stopped,that we should not give anyone cause to call us hippies

Letter to Rupanuga -- Sydney 14 February, 1973: Regarding our sankirtana party members dressing up as hippies in order to increase book distribution this is not a very good plan. I am instructing Bali Mardan Maharaja that this should be stopped, that we should not give anyone cause to call us hippies, but the devotees can dress up in respectable clothes like ladies and gentlemen in order to distribute my literatures under special circumstances, but even this program should not become widespread. It should only go on under the supervision of Bali Mardan Goswami and Karandhara das.

The devotees can dress up in respectable clothes like ladies and gentlemen in order to distribute my literatures under special circumstances, but even this program should not become widespread

Letter to Rupanuga -- Sydney 14 February, 1973: Regarding our sankirtana party members dressing up as hippies in order to increase book distribution this is not a very good plan. I am instructing Bali Mardan Maharaja that this should be stopped, that we should not give anyone cause to call us hippies, but the devotees can dress up in respectable clothes like ladies and gentlemen in order to distribute my literatures under special circumstances, but even this program should not become widespread. It should only go on under the supervision of Bali Mardan Goswami and Karandhara das.

If someone has desired to distribute books all day he may do this, but he must always follow the principles of rising early, chanting 16 rounds, etc. Like this, all of my students may not be inclined to study but they are very much eager to give others the opportunity to read my books and this should not be discouraged

Letter to Rupanuga -- Sydney 14 February, 1973: As far as studying my books is concerned, I have already given the order. One hour in the morning class and one hour in the evening and if there is extra time during the day it may be used for studying but we cannot expect everyone to be studious. If someone has desired to distribute books all day he may do this, but he must always follow the principles of rising early, chanting 16 rounds, etc. Just as some rich men have no inclination for studying, but still he opens many schools for others to study at. Like this, all of my students may not be inclined to study but they are very much eager to give others the opportunity to read my books and this should not be discouraged. All programs must go on but it is a fact that this book distribution program is very very important. It is real preaching work but I think this program for T.V. and radio is not so important. There are so many T.V. programs. Someone will see us on T.V. and then right after they will see some other nonsense and they will forget. Therefore it is better for them to read my books

I think your proposal for seriously organizing the college programs is first class. If this program is conducted in the proper fashion it can be our biggest book distribution outlet, I am convinced of this

Letter to Rupanuga -- Sydney 14 February, 1973: I think your proposal for seriously organizing the college programs is first class. If this program is conducted in the proper fashion it can be our biggest book distribution outlet, I am convinced of this. You are advanced devotee and you should use your intelligence to convince the professors that they should use my books in the colleges. This will be the greatest service.

Actually this is our real business, preaching, chanting, distributing prasadam and book distribution. This book distribution is especially an important program and it is first class preaching work. So I encourage you to work with all the senior men there in America and encourage them to distribute more and more of this transcendental literature

Letter to Sudama -- Sydney 16 February, 1973: I am very much joyful to hear that you are enjoying you preaching activities there in America. Actually this is our real business, preaching, chanting, distributing prasadam and book distribution. This book distribution is especially an important program and it is first class preaching work. So I encourage you to work with all the senior men there in America and encourage them to distribute more and more of this transcendental literature.

March

Your plans for increasing book distribution are very good. If so many books are being sold then very soon we will be finished the second edition. Distribution of all these books is making a firm basis for our movement

Letter to Trai -- India 4 March, 1973: Your plans for increasing book distribution are very good. If so many books are being sold then very soon we will be finished the second edition. Distribution of all these books is making a firm basis for our movement.

Yes, all blessings of Krsna upon Saranam dasi, for her loyal book distribution. I am very pleased, and you can give both her and Satyaki dasi second initiation

Letter to Bhakta dasa -- Calcutta 4 March, 1973: Yes, all blessings of Krsna upon Saranam dasi, for her loyal book distribution. I am very pleased, and you can give both her and Satyaki dasi second initiation. So now you can have ten brahmanas, yes? I have also received your $100.00 daksina and I thank you very much for it...Your book distribution, that is very nice. Our books are unique, all this distribution means that they are being appreciated. There is no such literature throughout the whole world.

April

Please continue to use your intelligence to find out how to distribute my books more and more. I am especially pleased to learn that you are introducing my books as textbooks in the colleges. We especially have to try to attract the educated young men and women in your country so that in future there will be many strong leaders to keep our Krsna Consciousness Movement strong

Letter to Govinda -- New York 7 April, 1973: The report of book distribution going on in Chicago is very pleasing to me. As you know, our Chicago center is one of the most important. Please continue to use your intelligence to find out how to distribute my books more and more. I am especially pleased to learn that you are introducing my books as textbooks in the colleges. We especially have to try to attract the educated young men and women in your country so that in future there will be many strong leaders to keep our Krsna Consciousness Movement strong.

I am very much pleased how all you disciples are distributing my books. My Guru Maharaja used to be very much pleased whenever there was book distribution. So you just continue it solidly, that is my request

Letter to Nityananda -- Los Angeles 17 April, 1973: I beg to acknowledge receipt of your letter dated April 14, 1973 and was very pleased to read of your Sankirtana book distribution results. That you are sending good amount to the BBT even you have smaller size temple is much appreciated by me. I am very much pleased how all you disciples are distributing my books. Just now Karandhara has informed me that he is printing new editions of Krishna Trilogy, Sri Isopanisad, and NOD, all 100,000 copies each, and Krishna hardback sets, 50,000. So I am very much engladdened by this news. My Guru Maharaja used to be very much pleased whenever there was book distribution. So you just continue it solidly, that is my request.

Regarding Gurukula, it is not required that parents live there with there children. We can take care of the children, but not the parents. Any parents there must be engaged preaching and selling books, and going on the Sankirtana party. Mohanananda Prabhu has agreed to fully cooperate, now you just direct him

Letter to Satsvarupa -- Los Angeles 19 April, 1973: Regarding Gurukula, it is not required that parents live there with there children. We can take care of the children, but not the parents. Any parents there must be engaged preaching and selling books, and going on the Sankirtana party. Mohanananda Prabhu has agreed to fully cooperate, now you just direct him.

I was glad to receive the book distribution results from Toronto and especially the Vancouver Travelling Party. That they sold 100 Bhagavatams in two days is very nice. I think the Bhagavatam is now selling as well as the Gita.. So this is very encouraging to me

Letter to Jagadisa -- Los Angeles 21 April, 1973: I was glad to receive the book distribution results from Toronto and especially the Vancouver Travelling Party. That they sold 100 Bhagavatams in two days is very nice. I think the Bhagavatam is now selling as well as the Gita.. So this is very encouraging to me.

May

Try to always increase the distribution of my books more and more. This is our most important program for reaching the lost souls of Kali Yuga. We have to educate men about the absolute truth

Letter to Sama -- Los Angeles 6 May, 1973: Thank you very much for sincerely pushing on Lord Caitanya's Sankirtana Movement in the city of Baltimore. Try to always increase the distribution of my books more and more. This is our most important program for reaching the lost souls of Kali Yuga. We have to educate men about the absolute truth. All of the scientists and other big men are simply cheating the mass of men by making false propaganda in order to take some money from them. We must expose these rascals by strong preaching and profuse distribution of these Krsna Conscious literatures.

June

I am very pleased with the book distribution that you are doing there, and I was especially glad to know that 160 Srimad-Bhagavatams were distributed in Melbourne alone last Friday. There is good potency, please try further

Letter to Madhudvisa -- West Bengal 8 June, 1973: I am very pleased with the book distribution that you are doing there, and I was especially glad to know that 160 Srimad-Bhagavatams were distributed in Melbourne alone last Friday. There is good potency, please try further.

You are facilitating sankirtana and book distribution by travelling and going to colleges in a trailer, and you are preparing for a large Ratha-yatra festival. This is all pleasing and inspiring to me

Letter to Gunagrahi -- Mayapur 20 June, 1973: Everything appears to be going very nicely there under your management. You are facilitating sankirtana and book distribution by travelling and going to colleges in a trailer, and you are preparing for a large Ratha-yatra festival. This is all pleasing and inspiring to me.

That you have distributed 10,000 pieces of literature in the last month is very impressive. It will take some time to convince the people of this highest philosophy and the only means to convince them is distribute our books profusely

Letter to Batu Gopala -- Mayapur 22 June, 1973: Yes, it is pleasing and encouraging to me to hear how all your programs, book distributing, temple worship etc., are going on so nicely in our Cleveland Center. That you have distributed 10,000 pieces of literature in the last month is very impressive. It will take some time to convince the people of this highest philosophy and the only means to convince them is distribute our books profusely. By chanting Hare Krsna their rough hearts will be paved. And when we speak about Krsna it will be shown exactly like the cultivator who first of all paves the field and then the seeds are sewn and gradually they get the result.

July

One thing, however, is that living as a householder you cannot go into the streets and hold sankirtana and sell our books as a means of maintenance. Such sankirtana activity can be done with the devotees of our temple in Scotland, but cannot be done independently

Letter to Isvara -- Bhaktivedanta Manor 17 July, 1973: I can understand that you wish to remain as householders living outside the temple, and that you have bought your own cottage in Argyll, Scotland. That is perfectly all right. Narottama dasa thakur has sung that it does not matter whether one is sannyasi or householder, simply that one should be always in Krsna Consciousness chanting the holy name. So you describe that you have set up an altar in your home and you are offering prasadam, and this is all approved by me. One thing, however, is that living as a householder you cannot go into the streets and hold sankirtana and sell our books as a means of maintenance. Such sankirtana activity can be done with the devotees of our temple in Scotland, but cannot be done independently. If you wish to live separately you have to earn your livelihood by business, by taking some employment to maintain your home and family. But not by chanting in the street; this is not a good idea for householders. For example, here at Bhaktivedanta Manor the boys and girls go out every day, including householders who are living in householder quarters within the Manor, and they go door to door and take some collection in exchange for books, and in this way we maintain the establishment. All over the world we maintain our centers by such begging, or selling our books. But this is not allowed independent of our established ISKLET centers, so please do not do it; that is my request

I have recently received a full report from Rupanuga Maharaja on the activities of the Washington D.C. and especially how you are most enthusiastic about book distribution and that you are fixing to purchase the house

Letter to Damodara -- Letchmore Heath, England 23 July, 1973: Yes, I have recently received a full report from Rupanuga Maharaja on the activities of the Washington D.C. and especially how you are most enthusiastic about book distribution and that you are fixing to purchase the house. I am very glad that you are taking so seriously your duty as president of our D.C. center, so certainly Krsna will give you all assistance in your preaching mission.

There is no objection to going in western clothes in order to distribute my books. It is not necessary that we always wear the robes, but we should always keep sikha and teelock. However, a wig or hat may be worn as you describe

Letter to Jagadisa -- Bhaktivedanta Manor 23 July, 1973: There is no objection to going in western clothes in order to distribute my books. It is not necessary that we always wear the robes, but we should always keep sikha and teelock. However, a wig or hat may be worn as you describe. We have to take whatever is the favorable position for executing Krsna consciousness. Do not forget our principles, but sometimes we may adapt such means in order to help distribute books. Somehow or other distribute books and if you can impress people a little to chant then it does not matter about your dress.

Regarding book distribution, everyone, including book distributers, must follow the standard regulations. Book distribution is preaching, it should not be thought of as done for money. It is executed as a preaching purpose. With these guidelines in mind, try to distribute as many books as possible

Letter to Kurusrestha -- Bhaktivedanta Manor 23 July, 1973: Regarding book distribution, everyone, including book distributers, must follow the standard regulations. Book distribution is preaching, it should not be thought of as done for money. It is executed as a preaching purpose. With these guidelines in mind, try to distribute as many books as possible.

Actually producing and distributing books is our most important engagement, all other engagements culminate in this one end—distribution of books

Letter to Tamala Krsna -- Bhaktivedanta Manor 27 July, 1973: It is very encouraging to note that the work on our BTG and other Books is going on. Actually producing and distributing books is our most important engagement, all other engagements culminate in this one end—distribution of books.

August

There is no doubt about it, to distribute books is our most important activity. The temple is a place not for eating and sleeping, but as a base from which we send out our soldiers to fight with maya. Fight with maya means to drop thousand and millions of books into the lap of the conditioned souls

Letter to Ramesvara -- Bhaktivedanta Manor 3 August, 1973: There is no doubt about it, to distribute books is our most important activity. The temple is a place not for eating and sleeping, but as a base from which we send out our soldiers to fight with maya. Fight with maya means to drop thousand and millions of books into the lap of the conditioned souls. Just like during war time the Bombs are raining from the sky like anything. So you are the expert in this field. I like also your programme of sending out your best men to teach the others. That is the actual process of Krishna Consciousness. To train others continue this programme so that in the future every devotee in our movement will know the art of distributing books. This is approved by me.

To train others continue this programme so that in the future every devotee in our movement will know the art of distributing books. This is approved by me

Letter to Ramesvara -- Bhaktivedanta Manor 3 August, 1973: There is no doubt about it, to distribute books is our most important activity. The temple is a place not for eating and sleeping, but as a base from which we send out our soldiers to fight with maya. Fight with maya means to drop thousand and millions of books into the lap of the conditioned souls. Just like during war time the Bombs are raining from the sky like anything. So you are the expert in this field. I like also your programme of sending out your best men to teach the others. That is the actual process of Krishna Consciousness. To train others continue this programme so that in the future every devotee in our movement will know the art of distributing books. This is approved by me.

Regarding selling books in Karmic clothes; yes, it may be done, there is no harm. This book distribution and Ratha Yatra Festivals should go on all over the world

Letter to Madhudvisa -- U.K. 7 August, 1973: Regarding selling books in Karmic clothes; yes, it may be done, there is no harm. This book distribution and Ratha Yatra Festivals should go on all over the world. I want to introduce this Ratha Yatra Festival programme all over the world.

If we introduce Ratha Yatra Festival in all big cities of the world along side with book distribution then in no time we will conquer the whole world

Letter to Bhutatma -- Bhaktivedanta Manor 7 August, 1973: I beg to acknowledge receipt of your letter and enclosed photographs of the Ratha Yatra Festival. If we introduce this Festival in all big cities of the world along side with book distribution then in no time we will conquer the whole world. Yes! certainly I shall come to your festival next year, thank you.

Chant, dance distribute books and Prasadam and everything will increase automatically

Letter to Satsvarupa -- Bhaktivedanta Manor 8 August, 1973: I beg to acknowledge receipt of your letter and GBC report, it is very nice and I am having it copied and sent to the other GBC Members so they may follow your example. I was not at all inconvenienced by you, on the contrary, I say that you were the best secretary and you did your work most faithfully, I appreciated it, may Krishna bless you. Yes! Before the Spiritual Master a dullheaded fool is required, an over intelligent disciple is not a very good qualification. Even Caitanya Mahaprabhu presented himself as a dullheaded fool in front of his Spiritual Master and faithfully chanted Hare Krishna. So now Krishna has sent you a nice bus, and you also have a good field for preaching. Chant, dance distribute books and Prasadam and everything will increase automatically.

Hamsaduta is also spreading in Germany. He has got 8 vans and they are out regularly preaching sankirtana and selling books and he is now well to do even financially, and I hope you are also well to do, otherwise how you can promise for the next year 11,111.00 dollars

Letter to Madhudvisa -- U.K. 15 August, 1973: When a person offers something in sincere faith and love that is always welcome either by big or small men. So as you are spreading Krishna consciousness in Australia. Hamsaduta is also spreading in Germany. He has got 8 vans and they are out regularly preaching sankirtana and selling books and he is now well to do even financially, and I hope you are also well to do, otherwise how you can promise for the next year 11,111.00 dollars. It is very nice. So you continue this system of preaching village to village by increasing the number of Sankirtana parties, it will be appreciated by Guru Gauranga. Do it nicely, you are a fit person, Krishna will bless you.

The idea of traveling Sankirtana is to distribute books not to do Deity worship, it is very difficult to maintain the standard of Deity worship in the temple, how will it be maintained in a truck?

Letter to Jagadisa -- Bhaktivedanta Manor 15 August, 1973: To install Deities in a moving vehicle is not very good. There is always danger of falling and breaking. Sudama already has experience of this. Why is Deity worship being introduced? It should not be introduced because it is very difficult to maintain the standard under such circumstances. If you have picture of Guru Gauranga that is sufficient. You are wondering if you did the right thing by giving the Deities to Sudama, so the answer is no. The deities may be brought back and worshiped in the temple as before. The idea of traveling Sankirtana is to distribute books not to do Deity worship, it is very difficult to maintain the standard of Deity worship in the temple, how will it be maintained in a truck?

On your recommendation I am happy to accept Brian Lloyd as my initiated disciple. His name will be Bhutanath das. You can instruct him on all matters of philosophy and regulative living, attending class, Sankirtana, book distribution

Letter to Cittahari -- Bhaktivedanta Manor 28 August, 1973: On your recommendation I am happy to accept Brian Lloyd as my initiated disciple. His name will be Bhutanath das. You can instruct him on all matters of philosophy and regulative living, attending class, Sankirtana, book distribution. As president of the temple you have very much responsibility, so never forget that we are acting as agents for the Supreme Lord so our standard must also be perfect and then automatically anyone that comes in our company will become perfect in no time.

One thing is that I do not know how practical it is to carry deities in the truck, by the jarring of the vehicle there may be some damage and also I think that it is not possible to keep the top standard of worship, cleanliness, punctual offerings etc. My suggestion is that all our buses should be outfitted with the picture of Guru Gauranga, that will be quite nice. Main business of traveling buses is to distribute books profusely, what do you think?

Letter to Sudama -- Bhaktivedanta Manor 28 August, 1973: I am happy to note that you are traveling and preaching, this process was also practiced by Lord Caitanya Mahaprabhu, in the beginning of his sannyasa life he traveled all over India for almost six years and my Guru Maharaja also traveled, and similarly I am also traveling. One thing is that I do not know how practical it is to carry deities in the truck, by the jarring of the vehicle there may be some damage and also I think that it is not possible to keep the top standard of worship, cleanliness, punctual offerings etc. We must be very careful about deity worship, if it is neglectful then it is very offensive and that will not help us, we should not do it simply for show. My suggestion is that all our buses should be outfitted with the picture of Guru Gauranga, that will be quite nice. Main business of traveling buses is to distribute books profusely, what do you think?

September

Your book selling report is very encouraging to me, so much so that I want to go there immediately. I think that Australia is a great field for these activities as it is evident from the book sales statistics gradually increasing. I am very much encouraged in this respect

Letter to Madhudvisa -- Bhaktivedanta Manor 3 September, 1973: Your book selling report is very encouraging to me, so much so that I want to go there immediately. Anyway as soon as I get opportunity I shall go to Australia to visit all the nice places you have started and stay there for at least two months. Krishna has given you great opportunity to preach the Krishna Caitanya cult in that remote part of the world. The time was there some years ago when Australia would not allow any colored men to enter, but now you have allowed Caitanya Mahaprabhu to enter Australia and inundated the whole country with Hari Nama Sankirtana. Caitanya Mahaprabhu's another name is Pita Baranara Gaura, so by your combined effort I hope that one day Pita Baranara Gaura will rule over Australia. I think that Australia is a great field for these activities as it is evident from the book sales statistics gradually increasing. I am very much encouraged in this respect.

Touring and book distribution, side by side, this is the main business. The general public will not be very much interested to see the deity, it is our personal business. When you contact with the mass of people Sankirtana is the main business. So considering all these point you do the needful, I have no objection

Letter to Sudama -- Bhaktivedanta Manor 4 September, 1973: My sanction for the deities in the touring van is still there. But I have heard that sometimes the deity falls down, so these things are objectionable. Touring and book distribution, side by side, this is the main business. The general public will not be very much interested to see the deity, it is our personal business. When you contact with the mass of people Sankirtana is the main business. So considering all these point you do the needful, I have no objection.

Regarding New Orleans, the book distribution must be established not just the Deity worship. This is very important to our movement, so please arrange this to go on

Letter to Satsvarupa -- Bombay 16 September, 1973: Yes for Deity worship at least 10 brahmanas are required. Regarding New Orleans, the book distribution must be established not just the Deity worship. This is very important to our movement, so please arrange this to go on.

I am very much encouraged to note how you have increased the book distribution and are becoming No. 1 distributer in the world. We have published Caitanya Caritamrta so you can order this nice new book from New York

Letter to Madhudvisa -- Stockholm, Sweden 19 September, 1973: I am very much encouraged to note how you have increased the book distribution and are becoming No. 1 distributer in the world. We have published Caitanya Caritamrta so you can order this nice new book from New York.

My Guru Maharaja liked to distribute books more than constructing temples. He personally advised me to print books if I have got some money. So by His mercy we are printing books and constructing temples, as well. Although in the beginning we had no such opportunity, but still I brought some books from India, and that was the foundation stone of our Krsna consciousness movement

Letter to Karandhara -- Bombay 27 September, 1973: I beg to acknowledge receipt of your letter dated September 12, 1973 and am so glad to learn that you have again ordered to Dai Nippon Printing Co., for so many books This engladdens me when I see our literature very widely distributed. This was the subject matter of my Guru Maharaja's satisfaction. He liked to distribute books more than constructing temples. He personally advised me to print books if I have got some money. So by His mercy we are printing books and constructing temples, as well. Although in the beginning we had no such opportunity, but still I brought some books from India, and that was the foundation stone of our Krsna consciousness movement. So I want all our centers should give very much importance in the matter of book distribution. .

October

Yes, you can go on with your book distribution as you were doing before, there is not any harm. I thought that our men were becoming like hippies, but now I understand from you that that is not the case. So I have no objection. Our main business is to distribute books, and from the reports I am receiving from all over the world, the progress is very encouraging

Letter to Karandhara -- Bombay 6 October, 1973: Yes, you can go on with your book distribution as you were doing before, there is not any harm. I thought that our men were becoming like hippies, but now I understand from you that that is not the case. So I have no objection. Our main business is to distribute books, and from the reports I am receiving from all over the world, the progress is very encouraging. So far as the woman distributers who have left New York and Boston Temples and have gone to New Vrindaban, they should return immediately and resume their original service. In Caitanya Mahaprabhu's Movement, everyone is preacher, whether man or woman it doesn't matter. I do not know why Kirtanananda Maharaja is encouraging our woman devotees not to go out on Sankirtana for book distribution. Everyone should go out.

I do not know why Kirtanananda Maharaja is encouraging our woman devotees not to go out on Sankirtana for book distribution. Everyone should go out

Letter to Karandhara -- Bombay 6 October, 1973: So far as the woman distributers who have left New York and Boston Temples and have gone to New Vrindaban, they should return immediately and resume their original service. In Caitanya Mahaprabhu's Movement, everyone is preacher, whether man or woman it doesn't matter. I do not know why Kirtanananda Maharaja is encouraging our woman devotees not to go out on Sankirtana for book distribution. Everyone should go out.

I am glad to hear of the book distribution success of Tripurari in Chicago. It is reported that he did it dressed in dhoti, but Karandhara says that dhoti is an impediment. So if he can distribute 105 Gitas and 105 Sri Isopanisad in one day in dhoti in Chicago, why not try for this in other places as well

Letter to Ramesvara: — India 12 October, 1973: I am glad to hear of the book distribution success of Tripurari in Chicago. It is reported that he did it dressed in dhoti, but Karandhara says that dhoti is an impediment. So if he can distribute 105 Gitas and 105 Sri Isopanisad in one day in dhoti in Chicago, why not try for this in other places as well.

You will be pleased to know that the London devotees that you have trained in Sankirtana and book distribution are doing very nicely. This past month they have sent dollars 10,000 to Los Angeles against their debts

Letter to Hamsaduta: — Bombay 12 October, 1973: You will be pleased to know that the London devotees that you have trained in Sankirtana and book distribution are doing very nicely. This past month they have sent dollars 10,000 to Los Angeles against their debts. Mukunda is there in charge, and Syamasundara. is here in India...Your emphasis on book distribution is very good. You have enough centers. Let more devotees come, then consider opening more. The bus program is successful everywhere, so continue it.

I am very glad to learn of the book distribution. You keep the paperbook editions. Why people should pay unnecessarily?

Letter to Rupanuga : — Bombay 13 October, 1973: I am very glad to learn of the book distribution. You keep the paperbook editions. Why people should pay unnecessarily?

If the book distribution facility is there, then it is a first class place. The more we distribute books, the more we get solid ground of preaching work

Letter to Tejiyas: — Bombay 17 October, 1973: Regarding your new place, yes, if many more devotees actually remain there, it is a good scheme, but as we have got four or five branches in India I do not wish to increase more centers. Indians are not joining. This is the deficiency of our movement. Only mediocre Indian men are joining and not the very intelligent class of Indians. But, Delhi is a nice place. Formally you proposed Sundar Nagar. What happened to that? If the book distribution facility is there, then it is a first class place. The more we distribute books, the more we get solid ground of preaching work. So far continuing the Deity worship after the festival, that is a very nice proposal. Try to give it a shape.

Regarding your successful book distribution, you should know that this is the greater preaching

Letter to Govardhan Das — Bombay 17 October,1973: Take care of the new disciples and please see that they are always engaged in Krsna's service, chanting Hare Krsna. Regarding your successful book distribution, you should know that this is the greater preaching. I am very much pleased. the conch shells as you have described may be kept on the altar as decoration, but they must be kept clean. Everything on the altar must always be clean.

I am very glad to learn that you are helping in the preaching work by distributing our books to the libraries in Calcutta. This is very important work. The more our books are distributed, the more people will become convinced about this movement of Krsna consciousness, and they will be benefited from it

Letter to Sankara Pyne: — Bombay 20 October, 1973: I beg to acknowledge receipt of your letter dated 15/8/73 and I thank you very much for it and your Vyasa Puja appreciation. It is stated in the Vedas that to anyone who has firm faith in the spiritual master and Krsna, to him all the imports of the Vedas are easily revealed. I am very glad to learn that you are helping in the preaching work by distributing our books to the libraries in Calcutta. This is very important work. The more our books are distributed, the more people will become convinced about this movement of Krsna consciousness, and they will be benefited from it. So you are a nice boy, and I wish that you continue on in this way.

November

Therefore we have to be a little tactful how to induce people to take to Krsna consciousness seriously. That should be our main object. Encourage her to sell books. If black men read our books, it will be a great achievement. As your President Lincoln gave the blacks equal rights, let us cooperate with them

Letter to Satsvarupa : — New Delhi 2 November, 1973: Regarding the black lady in Cleveland, if she is actually serious about Krsna consciousness, give her a little freedom. Just behave with her a little gently, so she may be encouraged to spread Krsna consciousness amongst the blacks. Actually if she preaches the importance of this movement amongst the blacks, it will be more effective. This racial color distinction may continue, but when a devotee is actually advanced these things will disappear. Therefore we have to be a little tactful how to induce people to take to Krsna consciousness seriously. That should be our main object. Encourage her to sell books. If black men read our books, it will be a great achievement. As your President Lincoln gave the blacks equal rights, let us cooperate with them.

Books will always remain. That was the view of my Guru Maharaja, and I also have taken it. Therefore I started my movement with my books. And we shall be able to maintain everything with the sales of the books. The temples will be maintained by the book sales, and if there are no more temples, then the books shall remain

Letter to Hamsaduta: — New Delhi 8 November, 1973: Yes, I want that you give me the facility to write my books, but I can attend some meetings of important people and elites. You have taken the right view of the importance of my books. Books will always remain. That was the view of my Guru Maharaja, and I also have taken it. Therefore I started my movement with my books. And we shall be able to maintain everything with the sales of the books. The temples will be maintained by the book sales, and if there are no more temples, then the books shall remain.

The Gaudiya Math does not sell our books, why we should sell their books. Who has introduced these books? Let me know. These books should not at all be circulated in our Society

Letter to Sukadeva -- New Delhi 14 November, 1973: Regarding the Gaudiya Math books being circulated there, who is distributing? Who is sending these books? The Gaudiya Math does not sell our books, why we should sell their books. Who has introduced these books? Let me know. These books should not at all be circulated in our Society. Bhakti Vilas Tirtha is very much antagonistic to our society and he has no clear conception of devotional service. He is contaminated. Anyway, who has introduced these books? You say that you would read only one book if that was all that I had written, so you teach others to do like that. You have very good determination.

I have received report from New York today as follows: "we have just broken all ISKLET records for the number of books distributed. On October 27 we distributed 13,486 books in one day. On Nov. 3 we distributed 13,127 in one day along with 10,000 lugdo's. Now New York is heading the list

Letter to Revatinandana -- New Delhi 14 November, 1973: I am glad that you are traveling and preaching. This is your main business. For a sannyasi the more he wanders and preachers, the more he becomes experienced. The people benefit, he benefits, and from a material point of view he'll profit. So constantly travel and distribute books as much as possible. I have received report from New York today as follows: "we have just broken all ISKLET records for the number of books distributed. On October 27 we distributed 13,486 books in one day. On Nov. 3 we distributed 13,127 in one day along with 10,000 lugdo's. Now New York is heading the list.

December

Your humble attitude is very much appreciated by me. Always chant Hare Krsna and as far as possible help me push on this movement by preaching this philosophy and distributing our books

Letter to Karnamrta -- Los Angeles 3 December, 1973: Your humble attitude is very much appreciated by me. Always chant Hare Krsna and as far as possible help me push on this movement by preaching this philosophy and distributing our books.

I understand from Karandhara that you are one of the most staunch supporters and workers for distributing our books and I assure you that it is the highest service to my Guru Maharaja. Thank you very much

Letter to Trai -- Los Angeles 8 December, 1973: Thank you very much for pushing on our book distribution program so enthusiastically. Kindly offer all the devotees there my deepest gratitude for their wonderful service in this connection. I understand from Karandhara that you are one of the most staunch supporters and workers for distributing our books and I assure you that it is the highest service to my Guru Maharaja. Thank you very much.

I am glad to hear of the excellent book distribution that is being done there. From other parts of the world there is also very good report of book distribution. That is our main propaganda work. So you go on with your preaching work and I will be pleased to receive your report regularly

Letter to Sudama -- Bombay 10 December, 1973: I am glad to hear of the excellent book distribution that is being done there. From other parts of the world there is also very good report of book distribution. That is our main propaganda work. So you go on with your preaching work and I will be pleased to receive your report regularly.

Our preaching work will be measured by the quantity of books we distribute so continue ever-increasingly

Letter to Makhanlal -- Los Angeles 11 December, 1973: Thank you very much for your endeavors in book distribution and please offer your good wife my blessings for her service in this connection. Our preaching work will be measured by the quantity of books we distribute so continue ever-increasingly.

Yes, we want to develop our land there and Bhaktivedanta Manor very nicely with cows and gardens. So after discussing the matter fully with Madhavananda and Mukunda you make a practical plan for doing this, simultaneously carrying on the Sankirtana program and book distribution

Letter to Haribolananda -- Los Angeles 20 December, 1973: Yes, we want to develop our land there and Bhaktivedanta Manor very nicely with cows and gardens. So after discussing the matter fully with Madhavananda and Mukunda you make a practical plan for doing this, simultaneously carrying on the Sankirtana program and book distribution. Kindly keep me informed of the progress there.

1974 Correspondence

January

Even though the weather is cold you are emphasizing Sankirtana book distribution. So that is very important and that is why we are opening Centers

Letter to Ajita -- Los Angeles 3 January, 1974: I can understand from the propaganda you are making that you are trying your best at your center there. Especially, even though the weather is cold you are emphasizing Sankirtana book distribution. So that is very important and that is why we are opening Centers. Also, you should keep on your work with trying to approach the educated class in this—teachers of religion in the schools and colleges.

You say there are important Indians there so make them all life members and distribute our books to them

Letter to Dhananjaya -- Los Angeles 5 January, 1974: Now recruit more Italian devotees. It is a very good chance to have a center there in that important city. Organize everything and when it is all going nicely I will come. As for seeing the Pope, I can see to that when I go there. Mr. Pant knows me well. Please convey my greetings to him and I shall be glad to see him when I go to Rome. You say there are important Indians there so make them all life members and distribute our books to them.

My only desire is that our temple must be a living temple by chanting Hare Krsna Mantra and distributing prasadam as well as distributing books to the intelligent class of men

Letter to Bhavananda, Jayapataka -- Los Angeles 6 January, 1974: I shall try to send more money as soon as I know the account is open and you can purchase land as much bighas as possible. But don't purchase more land than we can utilize. My only desire is that our temple must be a living temple by chanting Hare Krsna Mantra and distributing prasadam as well as distributing books to the intelligent class of men.

Our business should just to be to follow the regulative schedule, deity worship, distributing prasadam, chanting, book distribution and never mind the material danger

Letter to Malati -- Los Angeles 7 January, 1974: You write that things are in a crises in England, with oil shortage and IRA bombing. Therefore, we have to take shelter of Krsna. If Krsna wants to kill us that is not wrong, if it is His desire. Our business should just to be to follow the regulative schedule, deity worship, distributing prasadam, chanting, book distribution and never mind the material danger. Krsna Consciousness means to be on the platform of deathlessness. Every sloka in Bhagavad-gita and Srimad-Bhagavatam is informing us of this. If you read these books carefully you will understand this platform of deathlessness as opposed to the material condition in which no one wants to die but no one can check death.

Your emphasis on book distribution is quite right. Please convey that I extend all blessings to those boys and girls who are trying to distribute our books even under difficult conditions

Letter to Jagadisa -- Los Angeles 8 January, 1974: Your emphasis on book distribution is quite right. I can understand in the northern centers it is very cold now, and yet you report they are still going out for sankirtana party. Please convey that I extend all blessings to those boys and girls who are trying to distribute our books even under difficult conditions.

I am very much encouraged by your activities in selling books. So not only you shall supply ghee in exchange of books supplied by Gargamuni Swami

Letter to Madhudvisa -- Los Angeles 12 January, 1974: Regarding the confusion you have about receiving book from India, you may go ahead and send ghee in exchange for the books. I have already discussed this with Karandhara. The books were given to India. From India there was no possibility of sending money. Therefore if you get the books you should send ghee in return. I have seen the monthly book distribution report and your name, Australia, is first among the world distributers. This is very pleasing to me and indicates you are leading all others in preaching and spreading the mission of Krsna Consciousness. As for obtaining a deity after the style of Bankebehari, we shall discuss that further at another time whether it is possible. I am going back to India via Honolulu on next Monday. I am very much encouraged by your activities in selling books. So not only you shall supply ghee in exchange of books supplied by Gargamuni Swami. In the future we may need large quantities of ghee in our different centers because after going back to India I shall see that in every temple food distribution goes on nicely. Australia is famous for producing wheat and milk products. My question is whether you can supply as contribution to our ISKLET centers in India, wheat and ghee in exchange of books. If it is possible then consult with the Trustees of BBT and consider the matter and do the needful.

February

He is very hopeful of preaching and distributing books in Capetown. So if possible, help him by offering some English boys, and after some time he may go to South Africa with the boys

Letter to Mukunda -- Vrindaban 7 February, 1974: That Pusta Krsna Maharaja is assisting you in raising the standard at Bhaktivedanta Manor is also good news. He has written me that he is needing English boys to join him in South Africa as the English of all nations have free entry there. He is very hopeful of preaching and distributing books in Capetown. So if possible, help him by offering some English boys, and after some time he may go to South Africa with the boys.

March

I request you to live with your Godbrothers as a regular brahmacari and prosecute our standard practices for spreading Krsna Consciousness by book distribution, distribution of prasadam and preaching to interested people

Letter to Mahadeva -- Mayapur 3 March, 1974: As far as your plan to convince Prince Charles, heir to the throne, about Krsna Consciousness, this is another utopian idea. Do not work at it. I request you to live with your Godbrothers as a regular brahmacari and prosecute our standard practices for spreading Krsna Consciousness by book distribution, distribution of prasadam and preaching to interested people.

My own Guru Maharaja stressed the printing and distribution of literature even over gorgeous temple construction

Letter to Hrdayananda -- Vrindaban 14 March, 1974: Just as Hamsaduta and Bhagavan have gone to foreign countries and arranged for a solid program of translation, printing and distribution of my books by sankirtana party, so you will also find the devotees in South America willing to help you in this noble project which is for the benediction of the suffering humanity. My own Guru Maharaja stressed the printing and distribution of literature even over gorgeous temple construction, and I also was printing even before I have big temples in the U.S. So you may follow the footsteps of the previous acaryas, while always strictly following the regulative principles for spiritual strength.

April

The main thing is to go on with our regular program, distributing books, chanting Hare Krsna, holding festivals, hearing the philosophy, and then as you are reporting, more devotees will come

Letter to Sudama -- Bombay 10 April, 1974: Gaurasundara has tried to make complete havoc of our affairs there but because I have faithful sons like yourself I think we shall be able to recover what he has tried to ruin. I am also glad you are consulting with BaliMardan in these affairs. The main thing is to go on with our regular program, distributing books, chanting Hare Krsna, holding festivals, hearing the philosophy, and then as you are reporting, more devotees will come. So I think it is going very successfully under your Krsna Conscious management. Please keep me informed as things progress.

I am glad to hear that the Calcutta temple is progressing nicely under your direction, that devotees are going out daily distributing books and collecting

Letter to Gargamuni -- Bombay 13 April, 1974: I am glad to hear that the Calcutta temple is progressing nicely under your direction, that devotees are going out daily distributing books and collecting. As far as my meeting with the indutrialist G.D. Kothari and others to discuss building a Calcutta temple, my present schedule is that I am remaining in India until May 15, and then going to Pairs, France. On April 18 I am going to Hyderabad for a week and from there spend a week in South India traveling. So after that, if such a meeting can be arranged before I leave? Otherwise, when I return to India at the end of July I can meet.

The more we distribute books and literature the more we become understood by the people about our mission, and the more they understand our mission they become advanced on the path of liberation from all problems of life

Letter to Tripurari -- Bombay 16 April, 1974: I thank you very much for your letter of April 7, 1974 with the astounding figures of book distribution in one day at the Chicago Airport. You are one of the successful pillars of our Krsna Consciousness movement. The more we distribute books and literature the more we become understood by the people about our mission, and the more they understand our mission they become advanced on the path of liberation from all problems of life. My thanks to all of you.

I am very keen on the distribution of my books and I am very indebted to all of you for your untiring efforts to see that every man and woman in America get one of my books

Letter to Hari basara -- Hyderabad 20 April, 1974: I beg to acknowledge receipt of your letter of April 7, 1974 along with other letters and literature regarding the World's Fair exposition in Spokane, Washington. According to your letter you suggest I come and speak in the middle of August. But in order to insure good attendance at the event in order to sell the tickets and make profit you think it best if I appear with a popular music group. These arrangements make us too dependent on other parties. We should not be dependent on others but should present our own program. Since there are so many conditions and risks involved, better you yourselves do as much as possible to spread Krsna Consciousness there by distribution of literature, kirtana and prasadam, and that will be as effective as my personally coming. Besides, I must be in Vrindaban for Janmastami so my schedule makes it difficult for me to be in Spokane, Washington. I am very keen on the distribution of my books and I am very indebted to all of you for your untiring efforts to see that every man and woman in America get one of my books. If they simply read one page, even if they do nothing else, they can become perfect. I have read the plans of Ramesvara and Tripurari to attend the fair and distribute to the thousands of people who are coming; whatever transcendental tactics you leaders think best for distributing the books you can employ. Please keep me informed of your progress as the Fair develops.

Yes, I think the advise given by Brahmananda Maharaja is sound, namely not to worry about maintaining a permanent center in South Africa but travelling with sankirtana there for distributing books and preaching, which you say is a good field there

Letter to Pusta Krsna -- Tirupati 27 April, 1974: Yes, I think the advise given by Brahmananda Maharaja is sound, namely not to worry about maintaining a permanent center in South Africa but travelling with sankirtana there for distributing books and preaching, which you say is a good field there. We do not have so many men; it requires at least five men to maintain a center, so I approve of your plan to close the center and travel in South Africa.

May

If you actually are serious about taking out a travelling party your main activity should be to distribute books. By this most powerful preaching we are becoming very influential in your country and people are seriously reading the books and considering the importance of Krsna Consciousness

Letter to Mahatma -- Bombay 1 May, 1974: Regarding your wanting to give up household life for vanaprastha you may do it and spend your time positively by going on traveling sankirtana, provided it is recommended by the temple president and there is facility for taking such a party. Taking of sannyasa order is in one sense only a formality. I was preaching and writing for eight or nine years as Vanaprastha and then in 1959 I took sannyasa. So if after a few years as Vanaprastha your behavior is ideal sannyasa can be considered. If you actually are serious about taking out a travelling party your main activity should be to distribute books. By this most powerful preaching we are becoming very influential in your country and people are seriously reading the books and considering the importance of Krsna Consciousness. It does not require that you be sannyasi to take a travelling sankirtana party, nor do you have to be vanaprastha for that matter. There are travelling parties led by all orders of life going out in your country. Lord Caitanya taught that we do not very much care whether one is sannyasa, grhastha or whatever, so long he is fully serving Krsna. So do not act independently, but if there is facility, you can stay out and distribute books and travel with the sankirtana party, as you already have experience.

This rumor that within a few years there will be police repression and people will have no more money to buy books and sankirtana will stop is completely bogus. Whoever told you that is a rascal, saying it in my name. I never said that

Letter to Govinda -- Bombay 8 May, 1974: The enclosed newspaper story, "Krishna followers freed from police harassment, is just further testimony of the great victory made by Caitanya Mahaprabhu in Chicago. I understand that the Chicago area is the most lucrative place in the world for distribution of our books and that you have done very careful work in getting all permission. Therefore this rumor that within a few years there will be police repression and people will have no more money to buy books and sankirtana will stop is completely bogus. Whoever told you that is a rascal, saying it in my name. I never said that. Rather sankirtana movement will expand, continuing so long as we are sincere. When I came in the beginning I began to expand it and it is now going on and there is no question of it stopping. Therefore go on with your life time plans making secure in distributing of books. There is no cessation. This movement is eternal.

These books are specifically meant for the intellectual class of people in your country and I have great hope in the results of this preaching at the Universities

Letter to Ramesvara -- Bombay 9 May, 1974: Your letters are a great pleasure for me to read. You are always broadcasting the glories of the Sankirtana movement in the shape of ISKLETs book distribution and surely you will be recognized by Lord Caitanya for your unbounded enthusiasm and expertise in seeing that my books are distributed all over the world. In your letter of April 29 you give the astounding report that in the year 1973, 4,169,004 total books were bought by the temples from BBT. What is the calculation of money collected for that amount? This regular reporting is very encouraging for everyone of our devotees and I have faith in your words that next year the figures will be far beyond what they were last year. It is the nature of the spiritual energy, it is always increasing if we just apply our energy. The report of the BBT traveling library party is something new for us and this is also only the beginning. Please give my heartful thanks to the boys, Sriman Maha Buddhi dasa Brahmacari and Sriman Ghanasyama dasa Brahmacari. These books are specifically meant for the intellectual class of people in your country and I have great hope in the results of this preaching at the Universities. I received one rumor that the Sankirtana parties in the US would soon be stopped by political repression and lack of money by the people. Some so-called devotee was thinking like that but you can assure all your men that I have great hope for Krishna Consciousness in America, more than any other place. And there is no question of repression provided we go on sincerely.

He can stay out and distribute books on sankirtana, but for that he can remain grhastha, nor does it means he perpetually remains on sankirtana party forgetting his responsibilities

Letter to Mahesvari -- Rome 26 May, 1974: I am very sorry that your husband Mahatma das has taken my letter to him in the wrong way and has told you to get married to another man although you are only 20 years old and have a 7 month old son. This is a most irresponsible and nonsensical proposal on his part. I never wrote or intended that he should leave you. He can stay out and distribute books on sankirtana, but for that he can remain grhastha, nor does it means he perpetually remains on sankirtana party forgetting his responsibilities. You write that you badly need your husbands instruction and security, therefore, this is natural, so he may go on sankirtana but he must also spend time with you as you require, not in the mood of sense gratification but for cooperation in Krsna Consciousness.

June

Of course I am encouraged to hear that in each center you have stressed the distribution of my books and you are seeing that devotees daily go out for sankirtana as a primary devotional item

Letter to Hrdayananda -- Geneva 4 June, 1974: As GBC your first responsibility is to keep yourself spiritually fit and see that all the devotees in your zone of management are chanting 16 rounds, rising early and strictly avoiding the sinful activities. If they are doing this, then management will be at your finger's end. Of course I am encouraged to hear that in each center you have stressed the distribution of my books and you are seeing that devotees daily go out for sankirtana as a primary devotional item. So you have a very wide range of area to cover and many things to look after, please do it very soberly, consulting when necessary with your GBC Godbrothers. Our progress is slow but sure, when walking down the street, we first place one foot down and when it is firm we take another step. We want to firmly establish centers in South America. I fully agree that the centers should be as far as possible manned by men who are native to the country; that will make our position even stronger, just as in the USA all you men and women have managed. As far as Brazil, why not go in first with sankirtana parties, distribute books in Portuguese, and then we can see later about opening a center.

It is good news that you are finding engagement in distributing my books all day in Hawaii. So there is no question of taking other engagement; distribution of my books is the highest kind of preaching, and thus the best engagement. So take it as Krsna's mercy that you have come to Hawaii and engage there full time as it is a very important place

Letter to Nandalal -- Paris 9 June, 1974: It is good news that you are finding engagement in distributing my books all day in Hawaii. So there is no question of taking other engagement; distribution of my books is the highest kind of preaching, and thus the best engagement. So take it as Krsna's mercy that you have come to Hawaii and engage there full time as it is a very important place.

You have to see that our book distributers are also reading my books and following all the regulative principles, then it is all right selling in public in that way

Letter to Jagadisa -- Melbourne 25 June, 1974: Regarding the techniques for book distribution, it is all right if the devotees dress like the young people they are selling the books to. The main thing is that the innocent are given the books and the chance to become Krsna Conscious by reading them. You have to see that our book distributers are also reading my books and following all the regulative principles, then it is all right selling in public in that way.

September

I very much appreciate your report of Sarvabhauma prabhu who distributed 138 hardbound books simply because of hearing about my letter. That is very, very nice. They are all very nice, Krsna will bless them. This boy he immediately attempted and Krsna immediately responded

Letter to Ramesvara -- Vrindaban 14 September, 1974: I am now improving in my health and soon will be leaving Vrindaban for Mayapur. The new form for book distribution in South America is very encouraging. So print largely and distribute. Just as large temples there can distribute easily over 1,000 Isopanisads each day, then you will very easily distribute 100,000 copies per month, so do it. I very much appreciate your report of Sarvabhauma prabhu who distributed 138 hardbound books simply because of hearing about my letter. That is very, very nice. They are all very nice, Krsna will bless them. This boy he immediately attempted and Krsna immediately responded. So this is the success of your book distribution. So if are books are distributed nationwide that is the success of our movement. I note that Beyond Birth and Death is going to be reprinted. This book is selling very nicely. Everyone is anxious to know what is beyond birth and death. They believe only in ghosts, but they do not know that their is actually another position; tatra dehantara-praptir; you have to change your body for another.

October

A book sold becomes a permanent matter for enjoyment. We read the scriptures again and again and it is still fresh. When there is time I go on reading my own books

Letter to Hamsaduta: — Mayapur 1 October, 1974: The book sales are very encouraging, increasing, increasing. It is very good news. Thank you, I want this. Record selling is temporary. Even George Harrison's record sales do not continue for a long time. But, a book sold becomes a permanent matter for enjoyment. We read the scriptures again and again and it is still fresh. When there is time I go on reading my own books. Regarding increasing the distribution in USA, yes I expect better service from you. Therefore I have appointed you BBT Trustee. Also, Ramesvara is a very nice boy. You can go to USA, that is all right, but if your European and German men are doing well in Europe, why their attention should be diverted by going to USA. For technical help they can go, but it is better if the local men are trained up to do it, like the boy Tripurari.

This whole institution was started singlehandedly without any capital. I went to your country with only Rs. 40/- and 200 sets of books. So if we take the capital of the whole business, it was the books and the Rs. 40/-.

Letter to Karandhara: — Mayapur 8 October, 1974: This whole institution was started singlehandedly without any capital. I went to your country with only Rs. 40/- and 200 sets of books. So if we take the capital of the whole business, it was the books and the Rs. 40/-. The Rs. 40/- was not even touched because Indian Rupees currency could not be spent in your country. In 1967 when I came back to India the Rs. 40/- was paid for the taxi cab. The 200 sets of books was sold, and I was maintaining myself with great difficulty. Now by the grace of Krishna books sales have increased tremendously, and whatever money we are spending it is from the books sales; or whatever money is also being squandered that is also from the book sales.

Now by the grace of Krishna books sales have increased tremendously, and whatever money we are spending it is from the books sales; or whatever money is also being squandered that is also from the book sales

Letter to Karandhara: — Mayapur 8 October, 1974: This whole institution was started singlehandedly without any capital. I went to your country with only Rs. 40/- and 200 sets of books. So if we take the capital of the whole business, it was the books and the Rs. 40/-. The Rs. 40/- was not even touched because Indian Rupees currency could not be spent in your country. In 1967 when I came back to India the Rs. 40/- was paid for the taxi cab. The 200 sets of books was sold, and I was maintaining myself with great difficulty. Now by the grace of Krishna books sales have increased tremendously, and whatever money we are spending it is from the books sales; or whatever money is also being squandered that is also from the book sales.

If our books are distributed more and more in this way, there will be unlimited scope for spreading this movement of Lord Sri Caitanya Mahaprabhu all over the world. And, personally I become very much encouraged when I get the report of my books being distributed

Letter to Amogha: — Bombay 31 October, 1974: I am in due receipt of your letter dated October 7, 1974 with enclosed copies of the Library orders. I thank you very much for this. It is very good that our books are being appreciated by the learned circles. If our books are distributed more and more in this way, there will be unlimited scope for spreading this movement of Lord Sri Caitanya Mahaprabhu all over the world. And, personally I become very much encouraged when I get the report of my books being distributed.

November

You know it that I also was selling my books in this way to the schools and colleges and libraries. I would write, then publish, and then distribute without any help. So how much pleased I am with you that you are helping me in this mission

Letter to Satsvarupa: — Bombay 28 November, 1974: I am very glad to hear of the continued success of the Library distribution program. You know it that I also was selling my books in this way to the schools and colleges and libraries. I would write, then publish, and then distribute without any help. So how much pleased I am with you that you are helping me in this mission. So you go on with your work. Krishna will help you. You are sincere in your purpose. This is very important engagement of visiting the professors, and the colleges and libraries, and getting the standing orders. This is the most important engagement. Do not doubt this.

December

So if you get some good souls to join, then there will be no difficulty for selling the books. So it doesn't matter if we are selling more or less, so far the publications are there. We may sell or not, but the books must be there

Letter to Hamsaduta: — Bombay 1 December, 1974: Regarding selling the books in Germany, if you want to hire people to sell books, yes, why not? It is due to the scarcity of men. So German people are not coming to join this movement? So far I have seen your German devotees, they are very enthusiastic and steady workers. So if you get some good souls to join, then there will be no difficulty for selling the books. So it doesn't matter if we are selling more or less, so far the publications are there. We may sell or not, but the books must be there.

Regarding the interest of Miss Thakura, very good, that's nice. Keep friendship with her and introduce our books

Letter to Hamsaduta: — Bombay 1 December, 1974: Regarding the interest of Miss Thakura, very good, that's nice. Keep friendship with her and introduce our books. Give her prasadam, and after all she is woman, flatter her. Then she will remain pleased, so keep her as friend.

One thing that everyone should understand is that I am not so interested in selling incense as I am in selling books. Distribution of my books is the most important thing. These other things such as selling incense, records etc., are not so much important as this

Letter to Vipini -- Bombay 19 December, 1974: I have received your check for $200.00 and appreciate it very much. As far as your engagement is concerned I think it is most appropriate for you to consult with the GBC men. But one thing that everyone should understand is that I am not so interested in selling incense as I am in selling books. Distribution of my books is the most important thing. These other things such as selling incense, records etc., are not so much important as this. If Spiritual Sky is a separate concern then what is the need of our own men who are capable preachers to be engaged in that way. I want that my books be distributed in huge quantities, and thus we will be able to thoroughly convince the majority of the population especially there in America. But finances are also needed. Therefore for further direction you please contact the GBC men and they will give you consultation. The more one preaches the more he becomes expert and the more he is able to convince others.

So please, I beg you, continue distributing my books in this way and Krsna will pour His blessings upon you all. Please keep me informed from time to time of the book sales statistics

Letter to Ramesvara -- Bombay 21 December, 1974: I am in due receipt of your telegram dated Dec. 17, 1974 reading as follows; "Great success, book sales for weekend of Dec. 13 thru 15. Tripurari BBT Party 1346 big books, L.A. 1002 big books, N.Y. over 950 big books, Atlanta Airport over 650 big books, in one day. Distribution definitely doubling in USA, Hare Krsna, Ramesvara This kind of wonderful news is very pleasing to my heart and I thank you all again and again. I think this is the first time in history that ever before so many religious books have sold so popularly. Four thousand books in one day is a very unique figure. Keep distributing as many as possible in huge quantities. This is my pleasure. We must make a large propoganda program for Krsna Consciousness by distributing these books everywhere, all over the world. Just like the communists they are very expert in distributing their literature, their propoganda. At the present moment they are distributing their literature here in India in nine different languages and it is quite effective. Therefore we must print hundreds and thousands of books and distribute them at the same speed and thus we will have a great effect on the mass population of Europe and America. If we can get the masses in the Western countries like Europe and America to become Krsna Conscious, then all the rest of the world will follow. That is a fact. So please, I beg you, continue distributing my books in this way and Krsna will pour His blessings upon you all. Please keep me informed from time to time of the book sales statistics.

Please continue the distribution of my books and magazines as much as possible. This is very much pleasing to me. Thank you

Letter to Mr. Punja -- Bombay 29 December, 1974: You mention in your letter that you will be going to the United States and London in May or June. I may also be there at that time. Please keep me informed of the progress there.

I hope this meets you in good health.

Your ever well-wisher,

A.C. Bhaktivedanta Swami

ACBS/ps

n.b. Please continue the distribution of my books and magazines as much as possible. This is very much pleasing to me. Thank you.

1975 Correspondence

January

Deity worship or lecturing in the colleges is just as important as book distribution. So, these things must be done very nicely and at the same time, book distribution should be done. Not that we should do one thing at the sacrifice of another

Letter to Adi-kesava — Bombay 2 January, 1975: The thing is, we should have a little common sense in all activities. The example can be given that women by nature do not forget to dress very nicely although always engaged in household affairs. Deity worship or lecturing in the colleges is just as important as book distribution. So, these things must be done very nicely and at the same time, book distribution should be done. Not that we should do one thing at the sacrifice of another. That requires a little common sense. Factually, we should be engaged 24 hours in Krishna's service and everything should be done very nicely and perfectly.

Deity worship or lecturing in the colleges is just as important as book distribution. So, these things must be done very nicely and at the same time, book distribution should be done. Not that we should do one thing at the sacrifice of another

Letter to Laksmimoni -- Bombay 2 January, 1975: The thing is, we should have little common sense in all activities. The example can be given that women by nature do not forget to dress very nicely although always engaged in household affairs. Deity worship is just as important as book distribution. As we sing in the Gurvastakam prayers, srivigrahara dhana-nitya-nana-srngara-tanmandira-marjanadau. So, it should be very nicely done, and at the same time, book distribution should be done. Not that we should do one thing at the sacrifice of another. That requires a little common sense. Factually, we should be engaged 24 hours in Krishna's service and everything should be done very nicely and perfectly.

Regarding book distribution, this is my foremost desire to have my books circulated profusely

Letter to Prabhavisnu -- Bombay 4 January, 1975: Regarding book distribution, this is my foremost desire to have my books circulated profusely. I have just discussed with Hamsaduta about lowering the prices for England.

Book distribution is our real business. If we give them a record, they simply hear some magical sounds and take it for sense gratification, but if they receive one of our books and read even one page, they get eternally benefited. Therefore I am stressing this book distribution, not other things

Letter to Ajita -- Bombay 6 January, 1975: Regarding dishonest means being used I have never advised or taught anyone like that. That is not my idea. This record distribution has caused havoc. It should be stopped immediately. I have also asked Hamsaduta to stop it. Book distribution is our real business. If we give them a record, they simply hear some magical sounds and take it for sense gratification, but if they receive one of our books and read even one page, they get eternally benefited. Therefore I am stressing this book distribution, not other things. Stop record selling completely. This is my order.

These records are not important. My books are important. You should make arrangement to distribute them in as much quantity as possible

Letter to Hamsaduta -- Bombay 6 January, 1975: I have considered this matter of record distribution and have decided that it should be immediately stopped. It has simply caused havoc. It should be stopped everywhere. The stress must be on books, nothing else needs to be sold. If someone hears a record, he will not understand anything of our philosophy. He will simply enjoy it as sense gratification. But if he gets a book and reads even one page, then he may very likely be induced to take part in our movement. These records are not important. My books are important. You should make arrangement to distribute them in as much quantity as possible.

If he reads one book, he will be convinced about spiritual life. That is our success. So, stop this record distribution immediately everywhere. And stress book distribution more and more

Letter to Brahmananda -- Bombay 7 January, 1970: Hamsaduta was giving stress to selling records using all tricks, by any means. The incident in Germany has caused havoc all over the world. It is hampering our reputation everywhere. I do not want this record distribution to continue. It must be stopped immediately. I have already informed Hamsaduta. Distributing books is our real business, not these records. Has anyone ever become convinced in Krishna Consciousness by listening to this record? No. He will simply think it is nice magical sounds, that's all. But, if he reads one book, he will be convinced about spiritual life. That is our success. So, stop this record distribution immediately everywhere. And stress book distribution more and more.

Regarding the controversy about book distribution techniques, you are right. Our occupation must be honest. Everyone should adore our members as honest

Letter to Rupanuga -- Bombay 9 January, 1975: Regarding the new building, if it is suitable, never mind if it is a little more or less, you should get it. We can rent the unused space, and the householders can live in the building as long as they have separate floors. One thing is that they must be fully engaged. Don't make a hotel for free boarding and lodging. Everyone must be full-time engaged and the best engagement for them is to sell books. That will be very nice. Don't allow anyone to simply eat and sleep. All should attend classes 2 or 3 times daily, chant 16 rounds, and go out for street sankirtana. Eating should be minimized. Too much eating leads to too much sleeping, and then sex desire. So, management should be done very carefully to see that there is not easy-going, lazy attitude which will only end in fall down. Regarding the controversy about book distribution techniques, you are right. Our occupation must be honest. Everyone should adore our members as honest. If we do something which is deteriorating to the popular sentiments of the public in favor of our movement, that is not good. Somehow or other we should not become unpopular in the public eye. These dishonest methods must be stopped. It is hampering our reputation all over the world.

Thank you very much for the nice book distribution report

Letter to Jagadisa -- Bombay 12 January, 1975: Thank you very much for the nice book distribution report. Chicago temple is doing very nicely. Give them many thanks. There are so many devotees there in your zone. So, you must see that every one of them is chanting at least 16 rounds daily and observing our rules and regulations strictly. Keep everything nicely in this way. This is the duty of GBC, to see that all of our members are becoming fixed in Krishna's service.

Thank you for distributing my books so enthusiastically. Please increase this book distribution as much as possible

Letter to Bhrsakapi -- Bombay 16 January, 1975: Thank you for distributing my books so enthusiastically. Please increase this book distribution as much as possible. Regarding the Mayapur and Vrndavana festivals coming up, you can come to one of them or both of them as it is convenient to you.

Because I am stressing one thing (book distribution) especially, does that mean that everything else is not important? No. Everything must go on

Letter to Jyotiganesvara -- Bombay 16 January, 1975: Because I am stressing one thing (book distribution) especially, does that mean that everything else is not important? No. Everything must go on. Please consult with your temple president or your GBC for direction as to what is your best engagement there in San Diego.

Thank you very much for your sincere endeavors to distribute my books widely. If you continue with such desire and determination, Krishna will give you all strength to increase more and more.

Letter to Srutadeva -- Bombay 16 January, 1975: Thank you very much for your sincere endeavors to distribute my books widely. If you continue with such desire and determination, Krishna will give you all strength to increase more and more.

I have written letters to Ramesvara and Rupanuga in regards to the recent controversies about book distribution methods to be used by our men. You may refer to those letters if you like

Letter to Tripurari -- Bombay 16 January, 1975: My general request is that you all distribute as many books as possible and at the same time be very careful in dealings with others so that they may not become irritated with us. Your book sale statistics are astounding. I am so much pleased. Please continue distributing such nice quantities and try to enthuse others more and more. You are sincere, so Krishna will give you all intelligence, strength and everything else you may need to distribute millions and millions of books. I have written letters to Ramesvara and Rupanuga in regards to the recent controversies about book distribution methods to be used by our men. You may refer to those letters if you like.

Sravanam kirtanam is the beginning—to chant and hear. Book distribution is under this category of sravanam kirtanam

Letter to Satsvarupa -- Bombay 19 January, 1975: Regarding your question about the controversial talks going on, this kind of talk is not befitting my advanced students. This is childish. In Krishna's service, there is no inferior and superior. Deity worship is just as important as book distribution. It is not material. As mentioned in the Bhagavatam.

sravanam kirtanam visno smaranam pada-sevanam
arcanam vandanam dasyam sakhyam atma-nivedanam

Sravanam kirtanam is the beginning—to chant and hear. Book distribution is under this category of sravanam kirtanam. The next item is smaranam. If somebody simply remembers the Supreme Lord, that is also as good as sravanam kirtanam.

Thank you very much for distributing my books in such severe conditions of cold

Letter to Amsu -- Bombay 21 January, 1975: Thank you very much for distributing my books in such severe conditions of cold. This is Krishna Consciousness. No matter what the conditions, still a devotee will always try his best to please his spiritual master and Krishna.

I was so much pleased with your book distribution there. I am sure that the coming year will be even better. I am very much encouraged by big book distribution

Letter to Madhudvisa -- Bombay 21 January, 1975: Try to get some nice farm. That will be very good. If we can produce milk products and grain, there will be grand success. I was so much pleased with your book distribution there. I am sure that the coming year will be even better. I am very much encouraged by big book distribution. I have received information from Ramesvara that 50,000 big books will be distributed every month in 1975. Introduce the books as far as possible. That is the success of our mission.

February

Thank you very much for distributing my books so enthusiastically. You are right. We must all become ideal in our character and then people will be very impressed with such purity. A devotee is faultless. He has no flaws

Letter to Batu Gopala -- Honolulu 1 February, 1975: Thank you very much for distributing my books so enthusiastically. You are right. We must all become ideal in our character and then people will be very impressed with such purity. A devotee is faultless. He has no flaws.

Example is better than precept, so you follow the regulative principles, chant 16 rounds daily, attend morning and evening arati and as much as possible go for sankirtana distributing my books

Letter to Hari Krsna -- Honolulu 2 February, 1975: I am glad to note that your Amsterdam center is improving and that new devotees are joining. Example is better than precept, so you follow the regulative principles, chant 16 rounds daily, attend morning and evening arati and as much as possible go for sankirtana distributing my books. I have already written Puranjana, that whatever money is owed to the BBT that should be paid. You may continue to distribute records, providing a book is given with each record. Do not manufacture records, but take from Germany. They are already doing so you take from them. Hamsaduta is here with me now and other GBC members, they are consulting all problems and trying to relieve me of management, so in future you may consult with the local GBC and work co-operatively, that will give me relief for printing my books.

Try to increase the book distribution as much as possible. This is our business—to put our books in the hands of intelligent men of America. If they read even one page, the influence will be so great

Letter to Jagadisa -- Honolulu 2 February, 1975: Try to increase the book distribution as much as possible. This is our business—to put our books in the hands of intelligent men of America. If they read even one page, the influence will be so great.

I kindly request you to continue to distribute my books full-time. You are very expert in this matter and you can also teach others how to do it. At the present moment, the plays are not as important as our book distribution

Letter to Lokamangala -- Honolulu 2 February, 1975: You have asked me what I feel is the best engagement for you at this time and in response, I kindly request you to continue to distribute my books full-time. You are very expert in this matter and you can also teach others how to do it. At the present moment, the plays are not as important as our book distribution. So, my desire is that you increase your book distribution more and more and be blessed by Lord Caitanya Mahaprabhu.

Book distribution is solid. Even if they do not read, simply by touching they are benefited. It is so much powerful

Letter to Puranjana -- Honolulu 2 February, 1975: Whatever money is owed to the BBT, that should be paid. As far as record distribution is concerned, if you have no big books, you may temporarily continue, but give a book with each record. With record distribution alone, the result is temporary. They will hear it for some time and throw away. Book distribution is solid. Even if they do not read, simply by touching they are benefited. It is so much powerful.

Why don't you ask your GBC man for some brahmanas (at least one) to come and releive you of this service so that you can spend more of your time preaching and distributing books

Letter to Ravindra Svarupa -- Honolulu 2 February, 1975: Thank you for distributing my books there very nicely. Try to increase it more and more. You mentioned in your letter that you are doing a lot of deity worship and cooking due to lack of sufficient brahmanas. So why don't you ask your GBC man for some brahmanas (at least one) to come and releive you of this service so that you can spend more of your time preaching and distributing books. A temple president should have more time for preaching. That is important.

You are a very expert book distributer, so I do not want you to give it up altogether. If you like, you can also do some painting, but you should still distribute books two days out of the week (at least)

Letter to Gauri -- Honolulu 3 February, 1975: You are a very expert book distributer, so I do not want you to give it up altogether. If you like, you can also do some painting, but you should still distribute books two days out of the week (at least). Always strictly follow all the rules and regulations, rising early, attending mangala arati and classes and without fail chanting 16 rounds daily. This will make you strong in Krishna Consciousness which is the most essential thing. Always be engaged 24 hours a day in the service of Krishna and be happy.

Thank you for distributing my books everyday. This is a nice program for the press workers to increase enthusiasm

Letter to Radhavallabha -- Honolulu 6 February, 1975: Thank you for distributing my books everyday. This is a nice program for the press workers to increase enthusiasm. The sample that you sent me of the new design for the BBT logo is approved by me. For the sake of consistency, you can also use it on the cover jacket. Every volume of Srimad-Bhagavatam as well as Caitanya Caritamrta must be fully complete with an index, list of references, glossary, Sanskrit pronunciation guide, and index of Sanskrit (or Bengali) verses. This will be best.

Thank you again and again for distributing my books with great enthusiasm. Now, try to double this enthusiasm. Anyone who even touches one of our books gets such great benefit. Give them to everyone

Letter to Dina Bandhu -- Mexico City 16 February, 1975: Thank you again and again for distributing my books with great enthusiasm. Now, try to double this enthusiasm. Anyone who even touches one of our books gets such great benefit. Give them to everyone. Because you are all very sincere and working very hard, Krishna is giving you all facilities.

April

It is a great service to sell our books to educational institutions. The more you do this, the more you become recognized by Krishna

Letter to Amogha -- Vrindaban 17 April, 1975: I am also hoping that you will be able to print our books in that part of the world in the local languages. I think there is a Dai Nippon branch in Jakarta. It is a great service to sell our books to educational institutions. The more you do this, the more you become recognized by Krishna. Take standing orders, as much as possible. If you can induce any of these educational institutions to invite me, I shall go there to speak amongst the educated persons. Please continue your good work with added enthusiasm.

May

In the meantime, if you have got any source for distributing our books (English), the list is enclosed herewith

Letter to Swami Sachchidanand Bharati -- Perth, Australia 11 May, 1975: For the time being, we don't want the books you have mentioned in your letter dated 23-4-75. In the future, if we need any of them, we shall let you know. In the meantime, if you have got any source for distributing our books (English), the list is enclosed herewith. If you want the complete catalog, you can get it from our Vrndavana temple: Krishna Balarama Temple, Raman Reti, Vrndavana, Dist. Mathura.

After five or ten minutes, their attention is lost. You can speak a little philosophy, but the stress should be on kirtana and prasadam and selling my books

Letter to Gunagrahi -- Melbourne 19 May, 1975: Train our men to follow all of the rules and regulations very carefully, as well as to chant at least 16 good rounds daily and to read all of our books. Regarding the festival on July 6th, the best thing is to simply hold big kirtana and have plenty of prasadam distributed. Generally, the public masses are not so much interested in hearing philosophy. After five or ten minutes, their attention is lost. You can speak a little philosophy, but the stress should be on kirtana and prasadam and selling my books.

Co-operate nicely with one another and strongly push on this mission by printing and distributing our books in unlimited quantity

Letter to Ramesvara -- Melbourne 19 May, 1975: I am extremely happy to hear that a firm of young lawyers are now working with us to help us spread this movement by helping us to flood the world with our books. This is very welcome news. Things are looking very favorable for us, now we simply have to try even harder to sincerely carry out Sri Caitanya Mahaprabhu's orders and He will be pleased to provide us with more and more facilities. Co-operate nicely with one another and strongly push on this mission by printing and distributing our books in unlimited quantity.

We can publish many books in Hindi translated from our English books, and distribute them to the Hindi knowing public, both in India and abroad

Letter to Vinode Kumar Chudamani -- Melbourne 19 May, 1975: Our Krishna Consciousness movement is going on in the Western world very appreciatively. We have published about 50 books of 400 pages each and they are going well. Recently, we have received a report from our headquarters in Los Angeles, California, USA, how our books are being accepted by the authorities. I think if you want to glorify Vraja, as you like to say, "Vraja-Garimi, then we can co-operate very nicely. We can publish many books in Hindi translated from our English books, and distribute them to the Hindi knowing public, both in India and abroad. If you are interested, please correspond with me at the following address; where I will be going very soon: 51 Coelho Way, Honolulu, Hawaii, USA.

I am always happy to hear of increasing book sales. These reports are very encouraging to me. Our real business is to print and distribute books

Letter to Srutadeva -- Melbourne 19 May, 1975: I am always happy to hear of increasing book sales. These reports are very encouraging to me. Our real business is to print and distribute books. By doing this business, you are all becoming recognized by Krishna. Please try to continue working so nicely for Krishna, following the rules and regulations, chanting 16 rounds, and studying my books and you will finish your business in this material world in this life and enter into the spiritual world to live with Krishna eternally. Don't become discouraged by an so-called problems. Make your program simple, that is to say, always make sure that you are somehow or other engaged in Krishna's service, and the best service is preaching or engaging others in Krishna's service. So continue in this way and be happy.

By reading my books carefully, you will become enthused to distribute them more and more in greater quantities

Letter to Ganesa -- Melbourne 22 May, 1975: I can understand that you are reading my books nicely and understanding our philosophy. This is wanted. By reading my books carefully, you will become enthused to distribute them more and more in greater quantities. If you continue in this way being very much determined to achieve success in this lifetime, following all the rules, chanting at least 16 rounds, and reading my books, then all of your desires to advance in Krishna Consciousness will be fulfilled and you will surely attain spiritual perfection and be able to go Back to Godhead, very soon.

June

Thank you very much for working so hard to distribute my books in the Libraries. This is very much pleasing. You will make your whole country Krishna Conscious in this way

Letter to Satsvarupa -- Honolulu 4 June, 1975: Thank you very much for working so hard to distribute my books in the Libraries. This is very much pleasing. You will make your whole country Krishna Conscious in this way. Regarding the book review booklet, it can be included in another small booklet which I have just told Ramesvara to print called "The Hare Krishna Movement.

Keep on preaching. Preaching is our life. Introduce our books, then everyone can understand, if he has good brain

Letter to Tusta Krsna -- Honolulu 10 June, 1975: Keep on preaching. Preaching is our life. Introduce our books, then everyone can understand, if he has good brain.

One thing I want is for the book sales to be organized there in India. There are many English books selling there on the market, and there are many English publishing houses. So why it cannot be organized?

Letter to Gopala Krsna: — Los Angeles 21 June, 1975: One thing I want is for the book sales to be organized there in India. There are many English books selling there on the market, and there are many English publishing houses. So why it cannot be organized? Even if our own men cannot do the selling, we can hire some agents to do it. Our books are very much appreciated in India, and the people will purchase. Even the clerks they can purchase the small books. We have so many small books. This kind of preaching work is very important. The people must be given some impression of our philosophy.

This my mission you know started when I came alone to your country by selling my books, and still whatever money we are getting it is coming from the book selling. So it is already proven how important the book-selling is

Letter to Gopala Krsna: — Los Angeles 21 June, 1975: It is my habit to see that money is not being squandered. If money is spent unnecessarily, I feel very badly. You are collecting with great effort, and I do not like to see it spoiled. I am thinking that Guru-krpa's collections may be used for book publishing only. He can print books in Japan and send there to you for selling in India. From these sales, you can spend 50% on construction and 50% on Hindi publishing. And anyone who can manage such an organization, he can manage the BBT. But one must do it. It is simply a matter of organization. We can send you unlimited number of books. You simply have to apply your brain how to sell them. Then you will have plenty of money. This my mission you know started when I came alone to your country by selling my books, and still whatever money we are getting it is coming from the book selling. So it is already proven how important the book-selling is.

Your proposal for travelling and distributing books all over India is very good. Krishna will bless you with His mercy. Take books and sell and spend for your expenses

Letter to Abhinanda, Gopesvara -- Los Angeles 23 June, 1975: I am in due receipt of your letter dated July 15, 1975 from Bhuvaneśvara and was very glad to read the contents how you are selling books there. You have done a great service, and I am very pleased with you. So far for selling books in India, we do not require a license. We are already selling our books there. From where have you gotten this idea? Perhaps they clear the books from the customs on this plea. Anyway, why not obtain an import license and do the needful. Regarding a book agent, we have got our agent, India Book House in Calcutta. Find out if they are importing. Also Gopala Krishna is arranging with our printer in Delhi who can also import books. Regarding reducing the sale price of the Srimad-Bhagavatams, Gopala Krishna is arranging for a new printing of Volume One Number 1 in Delhi. For what the book is costing to print, it should be sold for @ Rs. 50/-, but for a poor man we can reduce the price by 25% so it could be sold for Rs. 38/. You appear to be a very intelligent boy. We have got a land in Bhuvaneśvara. Can you develop it? Your proposal for travelling and distributing books all over India is very good. Krishna will bless you with His mercy. Take books and sell and spend for your expenses.

July

At any rate we do not know how long we shall live. So we have to concentrate on reading, chanting, and distributing books, and in this way try to become Krsna conscious completely before the next death

Letter to Mr. Morris Lapidus -- Denver 1 July, 1975: You should regard your main business as trying to become Krsna conscious through reading my books and associating with the devotees in the Sankirtana movement there in Brooklyn temple. You are an older man, 68 years old, so I appreciate it if you can help my disciples in New York in cooperation with the President, Gopijanavallabha. At any rate we do not know how long we shall live. So we have to concentrate on reading, chanting, and distributing books, and in this way try to become Krsna conscious completely before the next death.

Tripauri Swami is starting his bus preaching program, and you are required for this purpose. You are a good preacher. I very much like these bus programs. They are greatly increasing the scope of our book distribution and many new men are being attracted

Letter to Bhagavata: — Evanston, Illinois 5 July, 1975: Tripauri Swami is starting his bus preaching program, and you are required for this purpose. You are a good preacher. I very much like these bus programs. They are greatly increasing the scope of our book distribution and many new men are being attracted. So you should immediately come here to USA. You may hand over the management of Calcutta affairs to Bhavananda Maharaja.

We are also having good sales of our books about 50 in number amongst educated circles both in America and Europe with good appreciation

Letter to Bon Maharaja: — Evanston, Illinois 7 July, 1975: I do not know how things are going on automatically by His Divine Grace Srila Prabhupada, because I have no other assets except his causeless mercy. I am glad to know that you visited some of our centers in Canada. Prof. O'Connell is well known to me. Last he met me in London. He sent a copy of his review of Prof. Stillson Judah's book, Hare Krishna and Counterculture. This book is a favorable presentation of our movement of Hare Krishna in this country, and he has done it very scholarly. I have seen in the book that your good name and Sripada Tirtha's name are also there. We are also having good sales of our books about 50 in number amongst educated circles both in America and Europe with good appreciation. Enclosed is one pamphlet published in Dutch. We are publishing in all languages.

From your figures of book distribution you are doing real preaching. Which books are you distributing?

Letter to Locanananda: — Evanston, Illinois 7 July, 1975: Regarding your proposal for printing the condensed version of Bhagavad-gita, yes, do it. From your figures of book distribution you are doing real preaching. Which books are you distributing? Your prasadam program is also very important. Continue it. By chanting and giving prasadam you will get so many devotees. Yes, as you say the purity is attractive to people. Continue it. Our only asset is our purity. pavitram paramam bhavam. You cannot reach Krsna without being pure, because He is the supreme pure. Yes, on my next visit to Europe, I will certainly visit your temple.

Why are we prohibited from selling our books, and the others can do it? How are they paying for the books? Are they sending out foreign exchange as payment?

Letter to Gopala Krsna: — Philadelphia 14 July, 1975: The paper sample you have sent is not at all good. It is third class. If good paper is not available then we shall not print. If the printer is getting import license to import books for selling, why we are not getting? What have we done that we are not getting this license? Why are we prohibited from selling our books, and the others can do it? How are they paying for the books? Are they sending out foreign exchange as payment? The best thing will be for them to get import license to import paper. We shall supply them the paper. But this paper you have sent is not approved. It is not even half as good as the paper supplied from Japan.

You can inform him that we are selling our books all over the world between 30 to 40 lakhs worth per month, but not in India are we selling because we do not have any sales organization

Letter to Gopala Krsna: — Berkeley 17 July, 1975: Syamalal Gupta is well known to me. He is an able man, and if he likes he can help us in so many ways. You can inform him that we are selling our books all over the world between 30 to 40 lakhs worth per month, but not in India are we selling because we do not have any sales organization. But, to give him the exclusive rights, they have to guarantee some minimum amount of order per month. We are selling 30-40 lakhs around the world so we shall expect at least sales in India of one lakh per month of Rupees.

S. Chand Co. they are able to sell 1 lakh of Rs. of our books per month. They can do this if it is organized properly. But, they should not get any commission on books we sell ourselves, nor will we sell our books at prices below that of the retail shops

Letter to Gopala Krsna: — Berkeley 17 July, 1975: So on experimental stage we can make them the exclusive sales agent for six months to one year, if they can guarantee a certain reasonable amount of monthly order. If the agree to Rs. 1 lakh per month than for the first four months they must pay us Rs. 50,000/- per month and then Rs. 1 lakh per month upon delivery. Yes, you can print small books as much as possible. The paper sample you sent in your last letter is all right if it is acceptable for the Indian book market. If the sales will go on, even if the paper is inferior, then it is all right. S. Chand Co. they are able to sell 1 lakh of Rs. of our books per month. They can do this if it is organized properly. But, they should not get any commission on books we sell ourselves, nor will we sell our books at prices below that of the retail shops.

Prasad is being distributed to the poor, and others are purchasing prasada (pakki) to the extent of Rs. 100/- per day. We are selling our books also

Letter to Dinanatha N. Mishra -- Laguna Beach 26 July, 1975: Very recently we have established our temple in Vrindaban at a cost of 50 lakhs of Rupees or more. The Governor of U.P., Dr. Channa Reddy was present for two days for the opening ceremony. All the goswamis and sannyasis like Akhananda Swami all attended the ceremony. We have got a guest house there containing about 80 rooms, and the recent report is that not less than 500 men are coming daily to visit the temple. Prasad is being distributed to the poor, and others are purchasing prasada (pakki) to the extent of Rs. 100/- per day. We are selling our books also.

You should publish profusely literature in Swahili and distribute. This is very important. This mission has been established simply on the publishing and distribution of my books. So get them translated and published as soon as possible

Letter to Sarvavit -- Los Angeles 26 July, 1975: I am glad to learn that you are getting good training by Cyavana Maharaja and you should take your post of temple president as a very serious matter. It is your responsibility to always exhibit a Krsna conscious example. You should always be thinking how to spread Krsna consciousness to the African people. This is our mission—to save suffering humanity from the path of repeated birth and death. The way to become free is only by becoming pure devotee of Krsna. You should simply stick to our principles and everything will come out all right in our preaching work. You should publish profusely literature in Swahili and distribute. This is very important. This mission has been established simply on the publishing and distribution of my books. So get them translated and published as soon as possible.

I am glad you are selling the books nicely there in Germany

Letter to Hamsaduta: — Dallas 29 July, 1975: You can send the new German publications to New York. I am going to New Vrindaban on August 20th. I am glad you are selling the books nicely there in Germany. Therefore I have elected you BBT Trustee. Sometimes you should come to L.A. to see the BBT affairs. Ramesvara and Jayatirtha they are doing it, but still sometimes you may come and check. Sometimes you may come and sometimes Bhagavan das may come.

August

It is also good that you are selling books in the Santa Cruz Airport

Letter to Giriraja: — Detroit 4 August, 1975: Regarding Malaysia, postpone it. Hamsaduta sent to Hyderabad L1,000. Where is that money? Please check it. Yes, it is nice that you go to Ahmedabad for collecting only. It is also good that you are selling books in the Santa Cruz Airport.

Regarding the free distribution of books, there is no need in this country. They have sufficient money and sometimes they pay more than the price. Here in this country if literature is given free of charge, they throw it away

Letter to Dr. Y. G. Naik -- Toronto 7 August, 1975: Regarding the free distribution of books, there is no need in this country. They have sufficient money and sometimes they pay more than the price. Here in this country if literature is given free of charge, they throw it away. In most cases we offer our books and ask for a contribution. And, sometimes they pay three rimes or four times the requested price. So about money matters they are very liberal. Krishna has given them money, and they spend it very liberally. You will be interested to know we are collecting about Dollars 250,000 per month. This means about Rs. 20 lakhs per month from book sales. I have written about 50 big books of 400 pages each and about a dozen small books, and all of them are being sold in the above mentioned figures. We spend also very liberally, and whatever we collect we spend it also. The first book was started with your foreword, Easy Journey to Other Planets. Now they are selling revised editions and perhaps it is the best selling item. Since I have come to this country, I might have sold this Easy Journey about one half million copies. My Krishna books are selling more than that. So by Krishna's grace our books are being appreciated by universities, libraries, and respectable professors, and some are being used as textbooks in the universities.

This distribution of books to the libraries is very encouraging. Please expand this program all over India

Letter to Abhinanda, Gopesvara -- Bombay 17 August, 1975: Your success of book distribution to the libraries has given me great pleasure. Gopala Krishna has discussed with me the problem of selling books imported under the present CCP. We are planning to import books for sale to libraries through an importer of books in Delhi. The arrangements will be finalized in about two weeks, and then we will be able to supply you with all the books you need for libraries. This distribution of books to the libraries is very encouraging. Please expand this program all over India. In one library carrying my books, hundreds of people will be able to read.

September

You may send 250 copies of this and your new catalog to Vrinda Book Co., 30/1B College Row, Calcutta—700009. They are attempting to sell our books all over India

Letter to Ramesvara: — Vrindaban 15 September, 1975: I have received the latest appreciations from the professors. These should be all collected and published in a booklet. I see from your report that you are planning this. 1,000 copies should be sent here to India, and you may send 250 copies of this and your new catalog to Vrinda Book Co., 30/1B College Row, Calcutta—700009. They are attempting to sell our books all over India.

I am very pleased to hear about the book distribution. I know that Atlanta is very good place for book distribution and you are doing it nicely. So please continue

Letter to Harinama, Tadit, Bhaktin De Anna -- Vrndavana 21 September, 1975: I am very pleased to hear about the book distribution. I know that Atlanta is very good place for book distribution and you are doing it nicely. So please continue.

May by the grace of Krishna your country last forever, and may the justice also live a long time and may you go on selling books. That is my desire

Letter to Kurusrestha: — Ahmedabad 26 September, 1975: So Krishna has given you the chance to spread Krishna consciousness so long your country lasts. So try to sell a similar quantity of books every day as you are now doing and that will encourage me. And you can offer your heartiest thanks to the justice because he has given us such a great facility. May by the grace of Krishna your country last forever, and may the justice also live a long time and may you go on selling books. That is my desire.

We shall try to get the money. Ask Ramesvara. He is now getting money from book distribution, so money is coming

Letter to Jagadisa: — Ahmedabad 29 September, 1975: The property is very nice. You should take it immediately. Make some bargain as far as possible to get the best price, and take it. We shall try to get the money. Ask Ramesvara. He is now getting money from book distribution, so money is coming. I do not know if the centers can contribute. 40 centers would have to contribute U.S. 5,000 each to raise U.S. 200,000. As far as taxing the centers for the maintenance, that should be considered amongst the GBC.

October

It is encouraging to hear of your book distribution there and if you can manage locally by selling books, then I have no objection

Letter to Hamsaduta -- Johannesburg 16 October, 1975: It is a good idea to have the Russian teacher in Czechoslovakia to do the translating, but it must be checked afterwards by our men with the help of someone competent. It is encouraging to hear of your book distribution there and if you can manage locally by selling books, then I have no objection. If you want to print another cassette of books, that depends on your good discretion.

Concerning Prices of books to Nairobi, if it is not very difficult for you, you can accept this. Our main purpose is to distribute books not making extraordinary profit. I think India and Africa, both are poor countries; so it is up to you

Letter to Ramesvara -- Johannesburg 16 October, 1975: Concerning Prices of books to Nairobi, if it is not very difficult for you, you can accept this. Our main purpose is to distribute books not making extraordinary profit. I think India and Africa, both are poor countries; so it is up to you.

It is very nice to hear of the book distribution. I shall be going to Mauritius from here on Oct. 24, meeting with the Prime Minister there, and then returning to Bombay by November 1

Letter to Giriraja -- Johannesburg 22 October, 1975: It is very nice to hear of the book distribution. I shall be going to Mauritius from here on Oct. 24, meeting with the Prime Minister there, and then returning to Bombay by November 1.

November

I do not think that the jewelry business should be encouraged. We are after preaching, not money. Their endeavor should be utilized for selling books. That is different from the endeavor of selling jewelry. I do not think that this attempt should be encouraged. Our principle is tyaga, or renunciation, which means to renounce material activities as far as possible

Letter to Rupanuga -- Bombay 9 November, 1975: It is not good that all of the temples are spending more than they are receiving. They should rather save more and not exceed on the expenditures. I do not think that the jewelry business should be encouraged. We are after preaching, not money. Their endeavor should be utilized for selling books. That is different from the endeavor of selling jewelry. I do not think that this attempt should be encouraged. Our principle is tyaga, or renunciation, which means to renounce material activities as far as possible. What plans are there for the book distribution for the bicentennial celebration in Philadelphia?

I am very much obliged to you and your government that both the people and the government of America do not put any hindrances in distributing our books. This kindness of your nation will cause the blessings of Lord Caitanya to be showered upon them and the higher section of American people will all of them become Krsna conscious

Letter to Tripurari -- Bombay 9 November, 1975: I am glad to learn of your success at the Chicago airport for distributing 800 big books and collecting $4000. I think you should distribute more parties to go in different parts of the U.S.A. Regarding adding the name Krsna to the airport name, anyway you tried. This is Caitanya Mahaprabhu's blessings that everyone of us should become a sadhu and preach Krsna consciousness. So far Krsna consciousness is concerned, we have got new and sufficient number of books and if we read them carefully and reproduce the purports in our own language, that is perfect preaching. I am very much obliged to you and your government that both the people and the government of America do not put any hindrances in distributing our books. This kindness of your nation will cause the blessings of Lord Caitanya to be showered upon them and the higher section of American people will all of them become Krsna conscious. So many books they are reading, so will there not be any effect?

I know that Hamsaduta is very expert in selling books but books are not only for selling but also for reading

Letter to Alanatha -- Bombay 10 November, 1975: Regarding the controversy that is going on there in Stockholm, what is the reason. This must be considered at a full meeting of the GBC. You may suggest a way to mitigate this difficulty and if it is not accepted, then both of them should resign. I know that Hamsaduta is very expert in selling books but books are not only for selling but also for reading. Now has the GBC become more than Guru Maharaja? As if simply GBC is meant for looking after pounds, shilling, pence. The GBC does not look after spiritual life. That is a defect. All of our students will have to become guru, but they are not qualified. This is the difficulty.

So you are selling 100 French Bhagavad-gita's per day at $12 per book. That's $1,200 per day. This is no joke. That means there is very good reception

Letter to Bhagavan -- Bombay 14 November, 1975: Regarding Paris, the house there in the city must be kept very nicely. It is a very nice house. I always remember my quarters there. Also the Parisian people are very intelligent. So you are selling 100 French Bhagavad-gita's per day at $12 per book. That's $1,200 per day. This is no joke. That means there is very good reception. When are you going to print the next edition? Yes, try to place the books in stores and libraries. Are you liquidating your debts for the farm? You borrowed money on the farm. Are you repaying the loan? It is very good that the farm will be providing foodstuffs for both the farm and the temple in Paris. That is wanted. The farm program should be: grow your own food, produce your own milk, cloth and everything and chant Hare Krsna. It is good that you are repairing the buildings. They are dilapidated, but they can be repaired very nicely. So your book distribution is very good. I think our books will never keep us in a poverty-stricken condition. This is the blessings of His Divine Grace Sri Srimad Bhaktisiddhanta Sarasvati Gosvami Maharaja Prabhupada. He is very pleased that you are distributing so many books. The American program for distributing books is very successful in this connection. So you collected $20,000 in one week. Now you are a rich man.

This book distribution, that was my Guru Maharaja's purpose. He said that I have got so many temples and now in Calcutta I have got a marble temple, but I would have wished that if by selling the marbles I could publish and distribute books

Letter to Ramesvara -- Bombay 14 November, 1975: The report of the BBT Library Party is very encouraging to me that the main library of Harvard told us they would be honored to complete the collection of our books. Just see. This is wonderful. Still University of New Brunswick has ordered our books even though they do not order religious books. This is a success. This quote by the head of their religion department of Oberlin is very important: "I think the best feature of the Hare Krsna Movement is that it is providing scholars with authorized translations of the rarest books on Krsna-bhakti. This should be quoted and printed in a pamphlet. Also the fact that at Colorado Springs Library that 8 volumes of their Bhagavatams had been take out 7 times in the past year. This should be published. You print one poster, big type, and put the quotation of the Oberlin professor. You can title it: How Our Book Are Being Received and have the quotation of the professor, the professor's remarks. This will be a good advertisement for our books. This book distribution, that was my Guru Maharaja's purpose. He said that I have got so many temples and now in Calcutta I have got a marble temple, but I would have wished that if by selling the marbles I could publish and distribute books. Now by the mercy of His Divine Grace Sri Srimad Bhaktisiddhanta Sarasvati Gosvami Maharaja Prabhupada I am doing both by the co-operation of my American disciples. I am constructing so many marble temples and I am distributing so many books on Krsna consciousness. This does not mean that I am excelling my Guru Maharaja, but it is the mercy of my Guru Maharaja that he is giving me the facility for doing both.

The process is that you should memorize the purports of my books and then speak them in your own words. Do not adulterate or change anything. Then you will be the perfect preacher. You should also distribute our books as far as possible. If you do this sincerely, then you will be successful

Letter to Janajanmadhih -- Bombay 15 November, 1975: So, if you are strong enough to preach Krsna consciousness there, that is very good; that as long as you chant your 16 rounds and follow the four regulative principles, then you will get the strength. The process is that you should memorize the purports of my books and then speak them in your own words. Do not adulterate or change anything. Then you will be the perfect preacher. You should also distribute our books as far as possible. If you do this sincerely, then you will be successful.

I am also glad to see that you have 9 devotees doing full-time book distribution. That is nice and also it is sufficient. Book-selling is our most important engagement

Letter to Jagadisa -- Bombay 20 November, 1975: I am also glad to see that you have 9 devotees doing full-time book distribution. That is nice and also it is sufficient. Book-selling is our most important engagement. Regarding Chicago, it is very surprising how they distributed 800 big books in one day. Here in India we could not sell 800 books in one month because there is no market.

So this business should be discouraged, otherwise, if they do it, our men will again become karmis. Our business is simply book distribution

Letter to Jagadisa -- Bombay 20 November, 1975: You should produce just enough for our own use. Trading leads to envy and jealousy and cheating, then everything is lost. I am seeing now that the business activities in our society, they are increasing. Originally I allowed that Gargamuni could start the incense business. I thought that the Ramakrishna Mission, they are doing and the incense we are using, so if we make some and sell it, then what is the harm. But now I see that Spiritual Sky, they have so many products. And now there is jewelry business going on. So why should the business increase? Nanda Kumar, he came here to India simply for doing business. This is not required. So I have given him sannyasa and now he is finished with all business, and he will go to Africa to preach. So this business should be discouraged, otherwise, if they do it, our men will again become karmis. Our business is simply book distribution.

I am very pleased with the distribution that the new Dvaraka temple is going. When I hear of your advancement of devotional service by book distribution, it invigorates me although I am an old man

Letter to Jayatirtha -- Bombay 20 November, 1975: I am very pleased with the distribution that the new Dvaraka temple is going. When I hear of your advancement of devotional service by book distribution, it invigorates me although I am an old man. Although I am traveling all over the world, my mind is always in Los Angeles. So do everything very nicely so that very soon I may go there and see the improvement.

December

The students must all attend morning and evening arati and classes. If we follow this simple program along with regular sankirtana, distributing the books and preaching, then there will be no fall down

Letter to Cakravarti -- New Delhi 2 December, 1975: So you are the president there at Schloss Rettershof, it is your duty to see that the standards of Krishna Consciousness are always maintained, especially chanting 16 rounds daily, observing the four regulative principles, no meat, fish, eggs, no intoxication, no gambling, and no illicit sex life. The students must all attend morning and evening arati and classes. If we follow this simple program along with regular sankirtana, distributing the books and preaching, then there will be no fall down. Just like if one keeps himself clean and properly nourished by eating regularly, he will not infect disease, but if there is neglect, then there is room for infection, he becomes weak and fall prey to disease. So Krishna consciousness is the medicine for the material disease, and chanting Hare Krishna mantra sincerely is the basic ingredient of that medicine.

Your report of book sales is over encouraging. You are all becoming very very dear to my Guru Maharaja. I started this movement by book selling. I was never a beggar for money, but I was writing books and selling

Letter to Ramesvara Prabhu -- Vrindaban 3 December, 1975: Your report of book sales is over encouraging. You are all becoming very very dear to my Guru Maharaja. I started this movement by book selling. I was never a beggar for money, but I was writing books and selling. My Guru Maharaja very much liked my writing and he used to show others in my absence "Just see how nicely he has written, how he has appreciated. He encouraged me, and my Godbrothers, they also like my writing. After I wrote that poem for Vyasa Puja of my Guru Maharaja they used to call me Poet. Anyway, I was working writing books and publishing BTG alone, but I could not give the thing shape, so I decided to go to U.S.A. and now you all nice boys and girls have helped me so much, it is all the mercy of Krishna. Thank you very much.

There is tremendous field in India for selling books, if you continue this effort you will soon be compete with America

Letter to Acyutananda, Yasodanandana -- Vrindaban 4 December, 1975: The pictures are very encouraging, and the reports of your life membership and book sales is also nice. There is tremendous field in India for selling books, if you continue this effort you will soon be compete with America. Gopala Krishna Prabhu is arranging to print Srimad-Bhagavatam Hindi, First canto Vol. I 5,000 copies, also Bhagavad-gita as it is. So there is a big field, in India 600,000,000 people. In every home there should be at least one BBT publication, so the field is very big.

Yes! your present engagement is more important, managing Calcutta temple is not so important. I am pleased that you are selling my books, this is superior engagement, so please continue and increase it more and more

Letter to Gargamuni -- Vrindaban 4 December, 1975: Yes! your present engagement is more important, managing Calcutta temple is not so important. I am pleased that you are selling my books, this is superior engagement, so please continue and increase it more and more.

Gaura Govinda Maharaja is very much hopeful to sell our books there amongst the higher class

Letter to Mahamsa -- Vrindaban 9 December, 1975: So Gaura Govinda Maharaja has to go to Orissa to get that land in Bhunesvara, so I have given him the documents for necessary action. Unless he is absolutely required in Hyderabad he may go there with the other Orissa devotee. I have seen his Orissa literature about our movement and it appears to be very nice, any common man can understand it, and it is set up very nicely. He is very much hopeful to sell our books there amongst the higher class. I have already given him all instructions how to organize a center there. So I wish that he may go there and do his best to show his ability.

The Sankirtana devotees are very very dear to Krishna. Because you are doing the field work of book distribution, Krishna has immediately recognized them as true servants

Letter to Uttamasloka -- Vrindaban 11 December, 1975: The Sankirtana devotees are very very dear to Krishna. Because you are doing the field work of book distribution, Krishna has immediately recognized them as true servants. Just like during war time, a farm boy or ordinary clerk who goes to fight for his country on the front, immediately becomes a national hero for his sincere effort. So Krishna immediately recognizes a preacher of Krishna consciousness who takes all risks to deliver his message.

1976 Correspondence

January

The transcendental competition is nice. My Guru Maharaja was very much anxious about selling books and preaching, so you are pleasing him by this bombastic flood of books all over the world

Letter to Ramesvara Prabhu -- Nellore 3 January, 1976: Regarding the suggestion for book selling, the point is that the Temples must pay the cost of printing. Then they may sell for whatever price they like. The transcendental competition is nice. If Jayatirtha Prabhu defeats Tamala Krishna Maharaja, then Tamala will have heart failure. Go on selling books. My Guru Maharaja was very much anxious about selling books and preaching, so you are pleasing him by this bombastic flood of books all over the world. Thank you.

The new Sixth Canto Bhagavatams are very nice. Yes, actually they are worshipable Deities. Be careful that our books do not appear like Bible printing. Sometimes the Christians also put gold guilding on their books, but people are adverse to purchasing Bibles. Neither our books should be given free, there must be some remumeration, otherwise it will be like Bible selling

Letter to Ramesvara Prabhu -- Nellore 3 January, 1976: The new Sixth Canto Bhagavatams are very nice. Yes, actually they are worshipable Deities. Be careful that our books do not appear like Bible printing. Sometimes the Christians also put gold guilding on their books, but people are adverse to purchasing Bibles. Neither our books should be given free, there must be some remumeration, otherwise it will be like Bible selling.

The more we distribute books our mission becomes solidified

Letter to Locanananda -- Nellore 5 January, 1976: Your Deities shall be named Radha Gopinatha. Your report is very encouraging about book printing. The more we distribute books our mission becomes solidified. Yes, we should always remember following the regulative principles and reading our books. That will give us spiritual strength.

Now you and all of your men are experienced in distributing books to the libraries. If you can get our books placed in the public libraries it will be a great victory. Do whatever you think best to make this possible

Letter to Satsvarupa -- Nellore 5 January, 1976: Now you and all of your men are experienced in distributing books to the libraries. If you can get our books placed in the public libraries it will be a great victory. Do whatever you think best to make this possible. Yes, the reviews you are getting are very important. Many times I am showing them to influential gentlemen. Everything should be done co-operatively. "Our and "your's are material conceptions and have no place in our Krishna Consciousness movement. If the members of our movement are unable to co-operate it will be very difficult to spread the mission of Lord Caitanya.

If this book distribution is managed properly, pushed on with great enthusiasm and determination and at the same time if our men keep spiritually strong, then the whole world will become Krishna conscious

Letter to Satsvarupa -- Nellore 5 January, 1976: Our first business is this book distribution. There is no need of any other business. If this book distribution is managed properly, pushed on with great enthusiasm and determination and at the same time if our men keep spiritually strong, then the whole world will become Krishna conscious.

Now that you are all concentrating on it there will be no shortage of anything. It is wonderful how many big books you are able to distribute

Letter to Brisakapi -- Nellore 7 January, 1976: I am very much pleased to see how much you and all the devotees have increased sankirtana in the Washington area. This you should all make your main business. For a long time there was not so much book distribution done there, but now that you are all concentrating on it there will be no shortage of anything. It is wonderful how many big books you are able to distribute.

I was very glad to see how your temple is now amongst the big leaders of book distribution. This is a sure sign of spiritual strength

Letter to Abhirama -- Bombay 9 January, 1976: I was very glad to see how your temple is now amongst the big leaders of book distribution. This is a sure sign of spiritual strength, for where there is preaching there must be life. Please go on increasing more and more the book distribution. You are working in the right direction.

So far devotees being hesitant to distribute books on account of pressure, sometimes pressure is required, especially when one is not so advanced

Letter to Tusta Krsna -- Bombay 9 January, 1976: Yes,try to encourage book distribution as much as possible. Books are the basis of our Movement. Whatever appreciation we are getting on account of our books, it is because we are following the path chalked out by exalted devotees. We are not writing something whimsical. So far devotees being hesitant to distribute books on account of pressure, sometimes pressure is required, especially when one is not so advanced. Of course it has to be applied properly, otherwise there may be some bad taste. But spontaneous service can only be expected from advanced devotees. Just like a child by pressure goes to school and is made to read. Then after some time he wants to read, even without pressure. We have all got experience of this. It is vaidhi bhakti—vaidhi means "must." Sometimes devotees are promised a plate of maha-prasadam for the biggest distributer. There is no harm. Actually one should try to serve Krishna to his or her full capacity without thought of reward—service is itself the reward. But this takes time to actually realize and until that platform is achieved some pressure or inducement is required.

Yes, try to encourage book distribution as much as possible. Books are the basis of our Movement. Whatever appreciation we are getting on account of our books, it is because we are following the path chalked out by exalted devotees. We are not writing something whimsical

Letter to Tusta Krsna -- Bombay 9 January, 1976: Yes,try to encourage book distribution as much as possible. Books are the basis of our Movement. Whatever appreciation we are getting on account of our books, it is because we are following the path chalked out by exalted devotees. We are not writing something whimsical. So far devotees being hesitant to distribute books on account of pressure, sometimes pressure is required, especially when one is not so advanced. Of course it has to be applied properly, otherwise there may be some bad taste. But spontaneous service can only be expected from advanced devotees. Just like a child by pressure goes to school and is made to read. Then after some time he wants to read, even without pressure. We have all got experience of this. It is vaidhi bhakti—vaidhi means "must." Sometimes devotees are promised a plate of maha-prasadam for the biggest distributer. There is no harm. Actually one should try to serve Krishna to his or her full capacity without thought of reward—service is itself the reward. But this takes time to actually realize and until that platform is achieved some pressure or inducement is required.

Distributing the books will make devotees. To make a devotee means to make someone purified. Reading the books will purify the intelligence

Letter to Kirtiraja -- Bombay 11 January, 1976: The most important aspect of our preaching is Kirtana. Induce the people to chant, that is the only thing. Then everything else will follow. The goal is to make devotees and books; both are required. Distributing the books will make devotees. To make a devotee means to make someone purified. Reading the books will purify the intelligence. A purified heart and mind means Krishna Consciousness. Don't try to become big very fast. That is not possible. Go slowly.

All the leaders should tax their brains for increasing the sales of our books. I have always said that if we simply rely on book distribution all our needs will be met

Letter to Rupanuga -- Bombay 11 January, 1976: In the six day book distribution, Eastern zone was first. This is our most important work. All the leaders should tax their brains for increasing the sales of our books. I have always said that if we simply rely on book distribution all our needs will be met.

The book distribution in Los Angeles during the six day period is transcendental samadhi. They are working in trance, not on the material platform

Letter to Ramesvara -- Calcutta 12 January, 1976: That so many people are purchasing our literature in Los Angeles indicated that it is being advertised: Oh, I have got a very nice book. Then their acquaintances want the book also. The books distribution in Los Angeles during the six day period is transcendental samadhi. They are working in trance, not on the material platform. No common man can work so hard, it is not possible. Working without sleep means no death. Sleeping is dead condition. "Jiv jago, jiva jago, gauracanda bole, kota nidra yao maya-pisacira kole." Your book distribution is really intoxication.

The results show that there is no limit to our book distribution. Our books are qualified to be distributed unlimitedly. We are not fiction writers

Letter to Ramesvara -- Mayapur 18 January, 1976: The results show that there is no limit to our book distribution. Our books are qualified to be distributed unlimitedly. We are not fiction writers. It is a fact that no expert booksalesmen can compete with our men. The Librarian has noted the difference between our men and other publisher's men. We are working for heart and soul, not for money. Such expert salesmen would have to be paid at least $1000 per month. That means if the had as many men as our Library Party they would have to pay at least $15,000 per month.

Your Zone's book distribution is most commendable. It is to your credit as a good manager that there are now no longer any debts to the Book Fund from the Western USA Temples

Letter to Jayatirtha -- Mayapur 22 January, 1976: Your Zone's book distribution is most commendable. It is to your credit as a good manager that there are now no longer any debts to the Book Fund from the Western USA Temples.

Regarding the donation of $6000 for distribution of books, you can send one or two copies to very distinguished men

Letter to Jayatirtha -- Mayapur 22 January, 1976: Regarding the donation of $6000 for distribution of books, you can send one or two copies to very distinguished men. You can address them: Sir, kindly have a glance over these books. If you like you can keep them and send the price or if not you can return them at our cost. In this way you can write them. But don't give them freely. There should be either the option to pay or return. Neither you should give the books to the Librarians of public and hospital libraries, it will not be fruitful. They have their managing committee's, so approach these men individually to purchase books for the libraries.

If the grhasthas want to do book distribution, they should be given a commission of 5 to 10% of which part must go to Gurukula

Letter to Jayatirtha -- Mayapur 22 January, 1976: The profits from the businesses should first go to support Gurukula and balance may be given for the local Temple's maintenance. Grhasthas can do business. It is best if the Temple Presidents are either sannyasis or brahmacaris. If the grhasthas want to do book distribution, they should be given a commission of 5 to 10% of which part must go to Gurukula. For any others who are engaged in important Society projects, they must get something for maintaining their children at Gurukula. So far as Prasadam and residence, they are already getting that free. But sometimes, grhasthas make their own arrangement for cooking. For that we can give no expenditure. Just try to improve the Prasadam system so nicely that one will not want any other arrangement.

I have seen that the Temples in your zone are now leaders in Book Distribution in their respective categories

Letter to Satsvarupa -- Mayapur 22 January, 1976: I have seen that the Temples in your zone are now leaders in Book Distribution in their respective categories. Particularly Miami, Gainesville, and Houston. I am glad to see that Abhirama is doing well. He is a very intelligent boy. Now he is concentrating on book distribution so there will be no difficulty. This should be our first business. Temple opening is secondary. Yes, I approve Amarendra's program to have the men go out on book distribution and distribute the feast at the Temple instead of at the college. Regarding closing the Phoenix center, since there is no Deity installed, it can be closed if you decide to do so.

Whatever money his Party sends should be credited against their book bill. Also in the ratings it should be shown for book distribution, not as a Mayapur-Vrindaban Fund donation

Letter to Ramesvara -- Mayapur 23 January, 1976: Last year at the Mayapur meeting it was decided to build another residential building. Now the festival is fast approaching, so construction has begun today on a very long residential quarters. Due to urgency, I have asked Tamala Krishna to supply funds immediately. So whatever money his Party sends should be credited against their book bill. Also in the ratings it should be shown for book distribution, not as a Mayapur-Vrindaban Fund donation. They are sending the money as usual, simply I have asked them to send it directly to India.

After receiving your encouraging assurance that as book distribution increases the amount BBT sends will also increase, we are now going to attempt the Kuruksetra project and the Jagannatha Puri project

Letter to Ramesvara -- Mayapur 26 January, 1976: Regarding supplying the Radha Damodara TSKP books at discount, there is no harm. The BBT should charge them the printing cost only and the balance they will send to India. It is the same as before, but instead of the money being sent to the BBT and then to India, this is shortcut and the money will go directly to India. As their collections depend entirely on book distribution, whatever amount they transfer here plus the amount paid to BBT in Los Angeles may be combined for listing in your monthly ratings as book distribution. In this way they will be encouraged to go on increasing the book distribution more and more and at the same time they will be encouraged to send more and more for the construction. There is no question of discounting them ore money than is needed in India, because we require crores and crores of unlimited funds. America has the money, so this is co-operation between the blind men and lame men. This will be a good name to your country, that Americans are building such nice buildings. It will make good relations between India and America. The next chance I have for meeting with Indira Gandhi I shall inform her about how much foreign exchange we are sending. After receiving your encouraging assurance that as book distribution increases the amount BBT sends will also increase, we are now going to attempt the Kuruksetra project and the Jagannatha Puri project. For the time being we are spending in India, but eventually we will spend everywhere. This will greatly enhance the American's spiritual position.

February

I am organizing an office of book distribution under my direct supervision, and I shall post these books to officers, professors, lawyers, etc.

Letter to Ramesvara -- Mayapur 6 February, 1976: Regarding Krsna Consciousness is Authorized, the first thing you should do is arrange to have a few thousand sent to India immediately. They can be sent to the Calcutta temple but addressed to me. I am organizing an office of book distribution under my direct supervision, and I shall post these books to officers, professors, lawyers, etc. I think that the mass mailings of this book can be done by the BBT Mailorder department and BBT can cover the whole cost. But because we will be distributing it freely for the most part, you should try to get the cost reduced as far as possible. You can try to get a good response from your mailings, but regardless of the response, we should distribute this book indiscriminately to selected persons as I have already indicated: renown business, medical men, government officials, scientists etc. Your new membership publication should be included with the Krsna Consciousness is Authorized in any mass mailing.

Now we have books in so many different languages, they simply have to be distributed everywhere. Then gradually by reading them our movement will be appreciated by all

Letter to Acyutananda, Yasodanandana -- Mayapur 8 February, 1976: Now we have books in so many different languages, they simply have to be distributed everywhere. Then gradually by reading them our movement will be appreciated by all. Go on preaching, chanting, distributing prasadam and selling our books. I shall see you when you arrive in Mayapur. I may go to Bengala Desh at the end of February.

I have received a letter from Gopala Krishna wherein he states that you are distributing our books to libraries. That is solid

Letter to Amogha -- Mayapur 18 February, 1976: I have received a letter from Gopala Krishna wherein he states that you are distributing our books to libraries. That is solid. Simply by bluffing words these bogus gurus and yogis are actually accomplishing nothing. But when they people read our books then they will get good opinion.

March

We are preaching all over the world with great success and you'll be pleased to know that we are selling our books tremendously

Letter to Sri Triloki Natha Acarya -- Mayapur 18 March, 1976: I am so glad to receive your letter and I reply that I require your good help in my preaching work. We are preaching all over the world with great success and you'll be pleased to know that we are selling our books tremendously. The general estimate is collection of Rs. 1 lac to Rs. 5 lac daily. Our preachers are very much enthusiastic but in India they have got a language difficulty. If you cooperate with us along with other learned devotees, we can immediately take up preaching work in India with great enthusiasm. We have got 8 big and small buses and one very nice car for my personal use. If you will start sankirtana movement from town to town and village to village with the cooperation of other learned Indian men like yourself, I'm sure that in very short time our endeavour ill be successful.

May

Book distribution is my most important concern and these devotees should be given facility to distribute books profusely throughout America

Letter to All GBC's in the U.S.A -- Honolulu 4 May, 1976: I have met with Tamala Krishna Goswami and it appears impractical to send anyone to China at this time. I am requesting him to resume his old position as manager of the Radha-Damodara TSKP. Book distribution is my most important concern and these devotees should be given facility to distribute books profusely throughout America. They are also helping with substantial contributions to construct the Temple in Mayapur. Please do the needful to see that everything is done very nicely in a cooperative Krishna Conscious spirit.

Seeing the success of the BBT Library Party, I am therefore stressing so much on the book distribution. Let the higher section accept these books, it will be a great triumph

Letter to Giriraja -- Honolulu 4 May, 1976: Seeing the success of the BBT Library Party, I am therefore stressing so much on the book distribution. Let the higher section accept these books, it will be a great triumph. Then the nonsense remark that "kirtana is nuisance will be stopped.

There is no instance of religious books of philosophy being distributed in such magnitude in history. Now go on enthusiastically and increase this book distribution unlimitedly

Letter to Radha-Damodara TSKP -- Honolulu 5 May, 1976: As it is impractical for anyone to be sent to China at this time, I am sending Tamala Krishna Goswami to resume his old position as manager of Radha-Damodara TSKP. Now all of you work cooperatively. I was very pleased to see how you were working so hard last year to distribute so many books. There is no instance of religious books of philosophy being distributed in such magnitude in history. Now go on enthusiastically and increase this book distribution unlimitedly.

Somehow or other introduce these books into the universities and libraries

Letter to Mahabuddhi, Library Party -- Honolulu 11 May, 1976: Continue with this program of standing orders. It is very important preaching work. At least if they read our books they will not speak nonsense that kirtana is nuisance. I have asked Gopala Krsna and Tejyas das to keep sufficient stock of all of our books so that we can supply the standing orders immediately. They very much appreciate the fine printing and color illustrations which are not available in other Indian publications. So somehow or other introduce these books into the universities and libraries like that.

Push on with these preaching activities and distribute my books profusely. They will someday realize how valuable books we have left them

Letter to Ajita -- Honolulu 11 May, 1976: Now I can see that there is good preaching potential everywhere in your country as you mention the good response at the universities. Push on with these preaching activities and distribute my books profusely. They will someday realize how valuable books we have left them.

Why not contact Tamala Krsna Goswami in New York and see if you can work together with him to distribute our literature all over the world

Letter to Sri Govinda -- Honolulu 11 May, 1976: I know that you are a very intelligent devotee and that you are very capable. Why not contact Tamala Krsna Goswami in New York and see if you can work together with him to distribute our literature all over the world. He is now formulating plans how to increase our distribution everywhere, and perhaps you can be instrumental.

You can proceed to print all of the books and distribute them profusely

Letter to Gopala Krsna -- Honolulu 16 May, 1976: I have requested Radhavallabha in Los Angeles to send you all the transparencies for printing the color pictures in all of our books. So you can proceed to print all of the books and distribute them profusely. These standing orders need standing respect. So print these books in India using the government paper and see that there is good supply of books to all of our distributers throughout India.

If the court decides that we must pay the money to the government, then at least we must be able to print the books, pay the bill, and after selling the books we can pay the government as a last resort. Our mission is for enlightenment

Letter to Jayatirtha -- Honolulu 18 May, 1976: If some individual did wrong, the society is not held responsible. The society's aim is to build men and women of character and knowledge. We live a simply life based on the aims and objects of our society. If some individuals have done wrong it shouldn't jeopardize our entire community. People accustomed to all nasty habits have joined our society and are leading pure, happy lives. They want to take the money from us, but who will take payment of all that money that we collected to fulfill the aims of our society? Convince them that, never mind, in your opinion it was collected illegally, but it is being spent in Germany for a good cause. These books are being appreciated all over the world. Let the money be paid to the printer, whatever it may be it is being paid to the German people. In the meantime print the books, that will save us. When the educated circle supports our movement, there is no danger. We have already printed some books in German language. So what is the loss on their part? We are spending the money in Germany. Print the books; get the government to pay the bill (allow us to spend the frozen money for payment of the books; if the court decides that we must pay the money to the government, then at least we must be able to print the books, pay the bill, and after selling the books we can pay the government as a last resort. Our mission is for enlightenment. You will require an intelligent lawyer. Collect the opinions and standing orders from all over the world and present it to a first class lawyer to present on our behalf very nicely.

You must remain strong by following the four regulative principles, and chanting 16 rounds of japa daily, and go on distributing my books unlimitedly in Europe

Letter to Alanatha -- Honolulu 26 May, 1976: Now go throughout all of Europe with your travelling party and distribute my books profusely, just as the Radha-Damodara TSKP is doing in America. You must remain strong by following the four regulative principles, and chanting 16 rounds of japa daily, and go on distributing my books unlimitedly in Europe.

Now you have also received shipment of books so distribute my books profusely. This distribution is the greatest welfare work for humanity

Letter to Yasomatinandana -- Honolulu 26 May, 1976: I remember how so many people were coming to visit the temple. The Deities should be very beautifully decorated so that people will be able to see the gorgeous worship in the temple. Now you have also received shipment of books so distribute my books profusely. This distribution is the greatest welfare work for humanity. What will be the benefit of so many skyscraper buildings if in their next life they have to take birth as a cat or a dog? Where will be the advancement in such an arrangement? Actual progress is to become fit for going back to home, back to Godhead.

June

We are selling books in Communist countries headed by Russia and Yugoslavia, and learned scholars are appreciating our books

Letter to B.R. Sridhara Maharaja -- Los Angeles 6 June, 1976: In Europe we are going to open 2 new centres, one in Athens, Greece, and the other on Corsica, a French island. Another good news, we are selling books in Communist countries headed by Russia and Yugoslavia, and learned scholars are appreciating our books. We have published the Bhagavad-gita now in so many different languages, some of which are: English, French, German, Dutch, Italian, Spanish, Portuguese, Swedish, and now Chinese language, and also Russian language is in progress. We are getting very good response, especially where Spanish and Portuguese are spoken, in South America.

You plan to have travelling parties go out village to village preaching and distributing my books in Telegu language is very important. Do it nicely

Letter to Mahamsa -- Detroit 12 June, 1976: You plan to have travelling parties go out village to village preaching and distributing my books in Telegu language is very important. Do it nicely.

Continue enthusiastically to preach and distribute books and develop a nice center in Durban

Letter to Riddha -- Detroit 15 June, 1976: The initiates are vowing before the Deity, the Spiritual Master, the fire, the Vaisnavas, and the Supersoul to follow the four regulative principles: namely no illicit sex-life, no intoxication, no meat-eating, and no gambling, and to chant daily at least 16 rounds of japa. In this way if they hold firmly to this principle there will not be any obstacle to their steady progress in Krishna Consciousness, and one can go back to home, back to Godhead in this lifetime. There is good potency there in South Africa and the Europeans are also taking up Krishna Consciousness seriously so continue enthusiastically to preach and distribute books and develop a nice center in Durban.

In Germany they are not able to sell the big books, that is not very good. I am informing Tamala Krsna Goswami in New York to try to arrange to send some men to Germany to help train the men and distribute these books

Letter to Jayatirtha -- New Vrindaban 24 June, 1976: In Germany they are not able to sell the big books, that is not very good. I am informing Tamala Krsna Goswami in New York to try to arrange to send some men to Germany to help train the men and distribute these books.

July

Book distribution and preaching is our most important activity. Opening temples is subordinate. We have to see how books are being distributed and how people are joining wholeheartedly

Letter to Gopala Krsna -- New York 11 July, 1976: Unless we have got our own land, where is the question of other projects in New Delhi. Let us continue in the rented house and see how things develop. If local people come and join and take initiation, then we can consider developing. Simply lip-sympathy will not do. They must be regular disciple, follow the regulative principles, and they will develop it themselves. Besides that book distribution and preaching is our most important activity. Opening temples is subordinate. We have to see how books are being distributed and how people are joining wholeheartedly. That is actual development.

Please offer all the devotees my blessings. Their enthusiasm for distributing my books will please me very much. Not only will I be pleased, but my guru maharaja will also be pleased and they will all be blessed

Letter to Hrdayananda - Los Angeles 31 July, 1976: Please offer all the devotees my blessings. Their enthusiasm for distributing my books will please me very much. Not only will I be pleased, but my guru maharaja will also be pleased and they will all be blessed. This is very good news, prithivite ache yato nagaradi grama sarvatra pracara hoibe mora nama, this is the way of preaching, to spread the news of Krsna in every town and village all over the world.

September

The householders who cannot sell books should be encouraged to work honestly on this restaurant project

Letter to Ramesvara -- Vrndavana 8 September, 1976: Let the restaurant go on. This is a very nice plan and I have discussed this with Rsabhadeva das. He may show you some communications on the subject. The householders who cannot sell books should be encouraged to work honestly on this restaurant project.

One who explains the supreme secret to the devotees is the most dear to Krsna and never will there be one more dear. So always keep them enthused in this book distribution. This pleases me very much

Letter to Mahatma Prabhu -- Vrindaban 22 September, 1976: I am in due receipt of your letter undated with the enclosed sankirtana report. I thank you very much for the good news. The enthusiasm of the devotees is a very good sign. The more they become enthused and anxious to preach the more they become Krishna conscious. ya idam paramam guhyam mad-bhaktesv abhidhasyati, na ca tasman manusyesu kascin me priya-krttamah [Bg 18.68]. One who explains the supreme secret to the devotees is the most dear to Krsna and never will there be one more dear. So always keep them enthused in this book distribution. This pleases me very much.

You can also show our book distribution figures from Sankirtana newsletters

Letter to Jayapataka -- Vrindaban 28 September, 1976: Who is managing Bengal Bhagavata Darsana? Raghunath Kundau (Radhe Syamasundara.) has come here, and he is now first initiated. He can be used for this preaching work, he's willing. I understand the visitors in our Temple have increased on account of the propaganda. Have we increased distribution of Gitar Gan or not? Yes, whenever strong and probable false statements are made against ISKLET are made, we can take defamation case against them. I have given one statement in English,* Bengali and Hindi which I will send you, this may be published through the English and Bengali Press Trust of India (PTI). Sravanananda has a film on the last New York Rathayatra, so show this in every town, city, and village and present my statement in Bengali. Radhe Syamasundara. is coming there to help, and I will send some newspaper clippings. Go on with our regular work and chanting. You can also show our book distribution figures from Sankirtana newsletters.

October

The main thing is to distribute books—the communist idea is spread practically all over the world on account of distributing huge amounts of literature, but they have no substance. Introduce Rathayatra very nicely and distribute books

Letter to Balavanta -- Vrindaban 4 October, 1976: Our ultimate aim is to take part in politics, because Krishna took part in politics, we have to follow—but if people do not become Krishna conscious it won't be possible. Actually if we can take up the government, our movement will be very easily spread and beneficial to the people. We can make happy, peaceful men, God conscious—this is our aim. The main thing is to distribute books more and more. That remark by the man in Houston is to your credit, that this movement is becoming an epidemic. Actually, everywhere envious people are against this movement, especially communists, because this movement is a threat to them. The main thing is to distribute books—the communist idea is spread practically all over the world on account of distributing huge amounts of literature, but they have no substance. Introduce Rathayatra very nicely and distribute books.

If by distributing books you can collect some money for purchasing land, do it

Letter to Brahmananda -- Vrindaban 5 October, 1976: For members nowadays we are not giving books free. First when becoming the member they receive five large books, but after that they must pay for future books. If by distributing books you can collect some money for purchasing land, do it.

A film showing illegal techniques of distributing my books (Money shuffle) was never authorized by me

Letter to Kirtanananda -- Chandigarh 15 October, 1976: A film showing illegal techniques of distributing my books (Money shuffle) was never authorized by me. If it is actually a fact what you say, then stop it immediately. In all our dealings we should be above suspicion. They say first impressions are lasting. If someone feels cheated by our men because they are using dubious methods of distribution and collecting money our purity may be doubted and reputation spoiled. So please do not allow such film showing to take place until I have seen the film personally. Thank you for the enclosed check. I am glad to note that your book distribution is going on nicely.

You should become the topmost temple for distributing my books. This is a very good proposal. That is the only way to please me. Distribute my books profusely. That is real preaching

Letter to Bala Krsna -- Vrindaban 23 October, 1976: Your report of book distribution is very encouraging. Please go on increasing more and more. Yes, you should become the topmost temple for distributing my books. This is a very good proposal. That is the only way to please me. Distribute my books profusely. That is real preaching.

The new men should also go out for samkirtan, chanting or distributing my books. This will make them strong

Letter to Bhadravardhana, Hrdayagovinda -- Vrndavana October 25, 1976: Please perform your service of training up the new men very carefully. Present the philosophy of Krsna consciousness as it is. There is no need to add anything or take anything away. As it is. They must learn to strictly follow the four regulative principles and chant 16 rounds minimum every day, avoiding the 10 offenses. The new men should also go out for samkirtan, chanting or distributing my books. This will make them strong. Also, they must study my books at least three hours a day (including classes).

I am very glad to hear that you are very serious about Krsna Consciousness and are chanting 16 rounds, following the regulative principles and trying to distribute my books in New Zealand

Letter to Barbara Eady -- Vrindaban 25 October, 1976: I am very glad to hear that you are very serious about Krsna Consciousness and are chanting 16 rounds, following the regulative principles and trying to distribute my books in New Zealand. I will be pleased to accept you as my initiated disciple, but I must have some recommendation. If you will have Tusta Krsna write to me recommending you then I will gladly do so.

Krsna becomes more and more pleased by seeing the increment of book distribution

Letter to Jayatirtha -- Vrindavan 27 October, 1976: I am very pleased to see how nice the book distribution is increasing in Germany. Give those two boys who have done so nicely my thanks. Krishna will bless them. ye yatha mam prapdayante tams tathaiva bhajamy aham [Bg. 4.11]. Krsna becomes more and more pleased by seeing the increment of book distribution. Devotional service is absolute but one who preaches His message becomes very dear to Lord Krsna.

I have received a Letter from Jayatirtha saying that you have distributed in one week 522 and 521 big books respectively. This is very wonderful. I thank you so much

Letter to Manidhara, Rohinisuta -- India. 27 October, 1976: Please accept my blessings. I have received a Letter from Jayatirtha saying that you have distributed in one week 522 and 521 big books respectively. This is very wonderful. I thank you so much. Ye yatha mam prapadyante tams tathaiva bhajamy aham [Bg. 4.11]. Krsna becomes more and more pleased by seeing the increment of book distribution. Devotional service is absolute but Krsna is especially pleased to see someone preaching His glories.

Perform this musical demonstration and sell books as far as possible, and feasting

Letter to Harikesa -- Vrindaban 28 October, 1976: I am very pleased to learn of our success in Yugoslavia. When there is a little hope of success in these countries, it encourages me 100 times more than in other places. If they take up this Krishna Consciousness, they'll take it very seriously. This is the perfection of Communist ideology. Everything belongs to God. No private proprietorship. They have gone on the radio, that means they have purified the whole atmosphere. That is the way to introduce, the transcendental sound vibration will act. Utilize this approach. Gradually try to convince them that this movement is the perfection of Communism. Go on singing Krsna kirtana. That is our program. Caitanya Mahaprabhu used to go out chanting. He never spoke philosophy in public, only among higher circles. The chanting is very effective. Along with tampura and mrdanga played very rhythmically let them chant. Perform this musical demonstration and sell books as far as possible, and feasting. Then everything will be successful. It is good that they do not like these bogus yogis and they like Hare Krsna mantra. Give them the chance to chant the Hare Krsna maha mantra somehow or other, then very soon good results will be visible.

Please go on with your program, preaching and distributing my books, encouraging others to remain pure by following our simple program of chanting, reading, Deity worship, etc

Letter to Tripurari -- Vrindaban 28 October, 1976: Please go on with your program, preaching and distributing my books, encouraging others to remain pure by following our simple program of chanting, reading, Deity worship, etc. Krsna will certainly help you. Keep yourself always engaged in the service of Gaura-Nitai and that will keep you liberated from material contamination.

This book distribution movie should be excluded. Why has this been taken. Even if there is some bad dealing in the family, it should not be exposed

Letter to Ramesvara -- Vrindaban 29 October, 1976: It is a fact that we are different from all bogus groups. Now we should present our movement very nicely so that people will be able to understand. We are trying to raise the animal-like humans to real human status. Yes, this book distribution movie should be excluded. Why has this been taken. Even if there is some bad dealing in the family, it should not be exposed.

Our first class campaign is book distribution. Go house to house. The real fighting is now. Krsna will give you all protection. So, chant Hare Krsna and fight

Letter to Tamala Krsna -- Vrindaban 30 October, 1976: Our books are not commercial, they are religion and philosophy. They are now feeling the weight of this movement. Formerly they thought these people come and go, but now they see we are staying. Now we have set fire. It will go on, it cannot be stopped. You can bring big, big fire brigades but the fire will act. The brainwash books are already there. Even if they stop externally, internally it will go on. Our first class campaign is book distribution. Go house to house. The real fighting is now. Krsna will give you all protection. So, chant Hare Krsna and fight. One movie expert has opined there are so many ideas in our movement. Try to get our ideas into movies.

November

You have written that chanting, dancing and book distribution are going on nicely. Prasadam distribution should also be introduced. This will make the program even more effective

Letter to Hrdayananda -- Vrindaban 2 November, 1976: You are doing very nicely. This enthusiasm is required. It is the basic principle in making advancement in Krsna's service. You have written to say you want to start printing Caitanya Caritamrta. I think it is too difficult. It is better for the time being to simply continue with the Bhagavatam. Caitanya Caritamrta is the post-graduate study. You have written that chanting, dancing and book distribution are going on nicely. Prasadam distribution should also be introduced. This will make the program even more effective.

Our main business is to distribute my books and people will come gradually. Everything should be done for that purpose

Letter to Ramesvara -- Vrindaban 7 November, 1976: The example of Prahlada Maharaja is there. Despite all efforts on the part of his atheistic father to change him, he remained a staunch devotee of the Lord. It is undoubtedly unfortunate circumstances, but why should we jeopardize the reputation of our Movement? You have been handling the affair. Please now rectify the situation. Do everything legally. Do not cause unnecessary troublesome situations. Our main business is to distribute my books and people will come gradually. Everything should be done for that purpose. People will criticize and oppose us, there is no doubt, so why should we create more trouble unnecessarily.

Try to distribute my books as much as possible, as this is the best method of giving a chance to the conditioned souls to understand Krsna consciousness

Letter to Rajni -- Vrindaban 11 November, 1976: Please be sure that anyone who comes to live with us there follows strictly the four regulative principles and chants a minimum of 16 rounds daily. Try to distribute my books as much as possible, as this is the best method of giving a chance to the conditioned souls to understand Krsna consciousness.

We have to increase this book distribution work more and more to firmly establish this Movement, which is the only hope for the suffering living entities

Letter to Balavanta -- Vrindaban 23 November, 1976: I am very glad to hear how the book distribution is increasing more and more. This is our greatest weapon. The more the books are distributed, the more the ignorance of the Age of Kali will be smashed. The world is feeling the weight of this Hare Krishna Movement, especially in your country. We have to increase this book distribution work more and more to firmly establish this Movement, which is the only hope for the suffering living entities.

Go on increasing the book distribution more and more. That is the key to our success

Letter to Ramesvara -- Vrindaban 24 November, 1976: Yes, these attempts to stop our Movement will completely fail. It is Krishna's plan for us to become more prominent. In Bengal the press tried to defame our Bhavananda Maharaja, but now he has become a great hero. He signed 20,000 autographs on one holiday. Go on increasing the book distribution more and more. That is the key to our success.

I am very encouraged by your book distribution report as also your enthusiasm to publish my books in Gujarati

Letter to Yasomatinandana -- Vrindaban 28 November, 1976: I am very encouraged by your book distribution report as also your enthusiasm to publish my books in Gujarati. One thing, what is the reason no local men are joining? This is wanted. Then the center there will become strong.

December

It is a very nice report of book distribution

Letter to Vicitravirya -- Hyderabad 10 December, 1976: It is a very nice report of book distribution. Your proposal to make 20 devotees per month is also very nice. Yes, the accounts must be kept very clearly. Then everyone will be pleased with us. Not a single farthing should be wasted. That will be our credit.

Book distribution is our best preaching work. But, all our men must follow the regulative principles. That must not be neglected

Letter to Gurukrpa -- Hyderabad 14 December, 1976: Now with Bhagavad-gita translated in Japanese our standing will be there. Let us sell Bhagavad-gita only in plain dress, we don't require saffron dress. Try to sell to the professors and at the school colleges as we are doing in other countries. Book distribution is our best preaching work. But, all our men must follow the regulative principles. That must not be neglected.

We are maintaining our huge establishment by selling books. That is wanted. In foreign countries they are distributing huge quantities of books

Letter to Lokanatha -- Hyderabad 14 December, 1976: Do not depend on outside help. Also, for financial support depend on Krsna. That is preaching success. People's appreciation will be practical when they help you financially also. Also, book distribution. We are maintaining our huge establishment by selling books. That is wanted. In foreign countries they are distributing huge quantities of books. Money is needed, that you have to collect. You can't expect money from outside. That is not successful preaching.

You propose to induce the American people to surrender to Lord Caitanya by expansion of book distribution, that is wanted

Letter to Tamala Krsna -- Bombay 20 December, 1976: Your book distribution report is very encouraging. If I see our leaders are enthusiastic, that gives me more enthusiasm. Your suggestion to get new buses is good. I always recommended that. I don't like old vehicles. I think one hundred buses are not sufficient for America. You propose to induce the American people to surrender to Lord Caitanya by expansion of book distribution, that is wanted. When you come to that, that is success. Then you can take charge of the government. And, as soon as in America the Krsna conscious boys are in power the whole world will be changed. The idea is to bring under control all atheist class of men. There are two ways of bringing the opposition under control. One is by logic and philosophy, the other is by force. That was done by Bharata Maharaja when he was king of this planet.

All blessings of Krishna are on these girls who are working so hard to distribute my books

Letter to Dharmatma -- Bombay 23 December, 1976: I'm very pleased that you are taking my order to distribute books so seriously. All blessings of Krishna are on these girls who are working so hard to distribute my books. that is very nice that you want to distribute more books than Tamala Krsna goswami's sankirtana party.

Distribute literature to the fullest extent

Letter to Alanatha -- Bombay 23 December, 1976: You write to say that the reception is very good in Brazil. So now organize very nicely. Distribute literature to the fullest extent. Thank you for inviting me to come. I shall maintain this ambition. At the first opportunity I shall go. For now I will depend 99% on you to push on there.

Prasad distribution and chanting and book distribution is sufficient for your program. There is no special method other than this simple program. You must train up the men

Letter to Lokanatha -- Bombay 23 December, 1976: Regarding having more Hindi books to distribute, that you'll have by the end of the month. Ask Gopala Krishna when they'll be ready, they can be sent to Kanpur. Prasad distribution and chanting and book distribution is sufficient for your program. There is no special method other than this simple program. You must train up the men. I hope you will be able to do that. Keep your behavior right to the point, set a very good example and others will follow.

Organize this system all over Southeast Asia and distribute as many books as possible

Letter to Trivikrama -- Bombay 23 December, 1976: Your description of how you are distributing Bhagavad-gita is very nice. Follow that principle. There is no need of sannyasa dress. Organize this system all over Southeast Asia and distribute as many books as possible. I think that in Taiwan the Chinese people are very friendly to the Americans.

I am prepared to come to Bhuvaneśvara immediately to begin construction on the following conditions. The growth of the temple should be based on book distribution

Letter to Gaura Govinda -- Bombay 24 December, 1976: I am prepared to come to Bhuvaneśvara immediately to begin construction on the following conditions. The growth of the temple should be based on book distribution. I am prepared to print books. You can then sell them and 50% of the collections must then be returned to the BBT to pay for the books. The balance can be used for construction. Whatever you can raise by this method, I am prepared to give an equal amount toward the construction. In other words, the amount required for construction will come 50% from your side and 50% from me. In the beginning I can advance something if necessary so that we may begin immediately. I will print books for you to distribute. You distribute, and whatever you collect, 50% must go to the BBT to pay for the books.* The balance may be used toward the construction. Whatever you can raise in this way for construction, I will give an equal amount. And, in the beginning I may give some advance. Is that clear? So, let me know whether you like this proposal. If you agree, I am prepared to come there immediately to begin work.

Either they paise Krsna or criticize they are being purified. this is very curious. They are helping to sell our books. They are curious: "What is this nonsense?"

Letter to Adi-kesava — Bombay 26 December, 1976: That Krsna is on our side is our only hope. Still we shall endeavor to do the needful. We want that Krsna's name will become the most prominent in the Western world, directly or indirectly. Either they paise Krsna or criticize they are being purified. this is very curious. They are helping to sell our books. They are curious: "What is this nonsense?" That's nice that Krsna is now appearing on the front page of the New York Times. Yes, be assured Krsna will bless you to be strong against these demons.

Christmas week book distribution in Los Angeles despite closed airport better than ever by your grace

Letter to Ramesvara -- Bombay 27 December, 1976: Please accept my blessings. I am in due receipt of your telegram as follows: Christmas week book distribution in Los Angeles despite closed airport better than ever by your grace 112000 BTGS 8000 Gitas sold stop on invitation of governor Brown of California 50 devotees visited State mental institutions to help improve conditions and morale by giving religious message publicity very good Hare Krishna. Thank you very much. This is very good. Fight and depend on Krsna, that will bring you victory.

Another temple opened, another book published, that is the success of this Movement. Without book distribution the temple worship standard will also diminish. Therefore both of them should go side by side

Letter to Kurusrestha -- Bombay 28 December, 1976: I have seen the pictures of the Deity installation you have sent. It appears to be very nicely done. Stick to the principles. All the brahmana devotees appear to be very nice. Do this and be happy. In your country hundreds of temples like this must be opened. Town to town, village to village. I am very pleased. Another temple opened, another book published, that is the success of this Movement. Without book distribution the temple worship standard will also diminish. Therefore both of them should go side by side. I can see in the pictures so many outsiders offering respect with awe and veneration. This Deity worship is very important. As soon as you get sufficient initiated brahmanas try to open another center.

It is good that you have stopped all business ventures. Now, stick to it. Book distribution is sufficient. You should not divert for any other business

Letter to Kurusrestha -- Bombay 28 December, 1976: I have seen the pictures of the Deity installation you have sent. It appears to be very nicely done. Stick to the principles. All the brahmana devotees appear to be very nice. Do this and be happy. In your country hundreds of temples like this must be opened. Town to town, village to village. I am very pleased. Another temple opened, another book published, that is the success of this Movement. Without book distribution the temple worship standard will also diminish. Therefore both of them should go side by side. I can see in the pictures so many outsiders offering respect with awe and veneration. This Deity worship is very important. As soon as you get sufficient initiated brahmanas try to open another center. It is good that you have stopped all business ventures. Now, stick to it. Book distribution is sufficient. You should not divert for any other business.

So far your question as to whether it is more important to organize the women's book distribution or to work on College preaching, the book distribution is more important

Letter to Sukadeva -- Bombay 29 December, 1976: So far your question as to whether it is more important to organize the women's book distribution or to work on College preaching, the book distribution is more important.

1977 Correspondence

January

Make the farm the center and go ten miles this side, ten miles that side, ten miles this side, etc., with four bullock carts. Sell books and preach and live peacefully on the farm

Letter to Balavanta -- Bombay 3 January, 1977: Bulls can be engaged in plowing and transporting. Nice bullock carts village to village for preaching. Make the farm the center and go ten miles this side, ten miles that side, ten miles this side, etc., with four bullock carts. Sell books and preach and live peacefully on the farm. People used to engage the bull for this purpose. So there was no problem which way to utilize them. First of all this artificial way should be stopped, and the bulls should be engaged in plowing and transporting, and smashing the grains. To avoid machinery, petrol, machine oil, by nature's way.

I am very pleased with your book distribution because nobody was able to defeat Radha Damodara TSKP previously. Radha-Damodara is Himself pleased upon you. sometimes the Lord wants to be defeated by His devotee

Letter to Hrdayananda -- Calcutta 16 January, 1977: Please accept my blessings. I am in due receipt of your letters dated December 25th and January 9th respectively, and have noted the contents. Yes, I am very pleased with your book distribution because nobody was able to defeat Radha Damodara TSKP previously. Radha-Damodara is Himself pleased upon you. sometimes the Lord wants to be defeated by His devotee. Nobody can defeat the Lord, but still He desires like that sometimes. That is His mercy. Pancadravida Swami is very intelligent in every way. He is a very competent, nice devotee. I am very much pleased, so go on increasing the distribution more and more.

I am very pleased to note your book distribution results in Latin America. I am always thinking of Caracas temple

Letter to Pancadravida -- Orissa, India 20 January, 1977: Please accept my blessings. I am in receipt of your letter dated Jan. 9th and am very pleased to note your book distribution results in Latin America. I am always thinking of Caracas temple. Although I went there once, it has given me some impression. Now I am an old man, and am depending on you to carry on our mission more enthusiastically. The seed is already there. Now water it and let it grow and fruit will come out, fruit of love of Godhead, and you will all enjoy, even in this material world. Just try to give shape to the instructions of Caitanya Mahaprabhu. Pritivite ache yata nagaradi grama, sarvatra pracara haibe mora nama. "My name will be spread in every nook and corner of every town and village of the world." That is your duty, and you are one of the foremost workers.

I have also heard that you are making plans for a very large order of my books from the BBT to be sold on a door to door basis on the style of the encyclopedia sales. If you can do this it will revolutionize our book distribution and afford greater spreading of Krsna Consciousness than any book distribution thus far

Letter to Alex, Bob, Drdhavrata, Gupta, Rsabhadeva, Stan — Bhuvanesvara 24 January, 1977: Krsna will give you intelligence how to engage in honest, brilliant, glorious work on His behalf. There is no need to engage in anything dishonest. Krsna has given enough money, now earn by honest means. I have also heard that you are making plans for a very large order of my books from the BBT to be sold on a door to door basis on the style of the encyclopedia sales. If you can do this it will revolutionize our book distribution and afford greater spreading of Krsna Consciousness than any book distribution thus far. I want that every respectable person has a full set of Bhagavatam and Caitanya Caritamrta in his home. I have given some suggestions how this book distribution in the homes can be done to one of my secretaries, Satsvarupa das Goswami and you can consult further with him as well as with Ramesvara and Tamala Krsna Maharajas.

You can keep count which temple is recruiting the most men, just as they keep count of the book distribution

Letter to Danavir — Bhuvanesvara 26 January, 1977: Your plan to have all temple presidents report the scores on new men recruited is approved by me. You can keep count which temple is recruiting the most men, just as they keep count of the book distribution

I like your plan to take a travelling party for concentrating on book distribution in India

Letter to Jagat-guru — Bhuvanesvara 31 January, 1977: I like your plan to take a travelling party for concentrating on book distribution in India. Our recent success in distributing 30,000 books in Kumbha Mehla indicates that there is a big scope for this distribution in India. Please work in cooperation with the GBCs and other leading devotees in India, and never mind if your efforts take some time before they produce solid results. The main thing is enthusiasm and determination. If you are actually sincere Krsna will reward all your desires to render Him pure devotional service. You are a very nice sannyasi, and expert in this kind of preaching, so I have faith that you will be able to do effective work to spread this movement for everyone's benefit.

February

One way to earn money for the householders is by selling books, they can be given a salary or commission

Letter to Harikesa — Bhuvanesvara 1 February, 1977: The tendency you report of the householders living at the expense of others in our Society, is not good. One way to earn money is by selling books, they can be given a salary or commission. But if you say that they do not want to do that, yes, they should do some honest work. As an overall problem, this can be discussed by the entire GBC at Mayapur.

Your suggestion for groups teaching practical subjects like book distribution, deity worship, is also good. These things are wanted

Letter to Gurudasa -- Calcutta 5 February, 1977: Your suggestion for groups teaching practical subjects like book distribution, deity worship, is also good. These things are wanted.

Your dedication to translating and distributing my books in Caracas is very pleasing to me

Letter to Bir Krsna -- Mayapur 10 February, 1977: Your dedication to translating and distributing my books in Caracas is very pleasing to me. This will be the most effective method for carrying out Lord Caitanya's prediction that the chanting of Hare Krsna will be taken up in every town and village of the world....Go on cooperating with Hrdayananda Maharaja and gradually spread the book distribution to every home in South America

Try to become more convinced of this necessity for Krsna Consciousness and that will enable you to preach even stronger and distribute more books

Letter to Caru -- Mayapur February 28, 1977: Regarding your standing in the book distribution as number three in the world, I am very pleased that you have worked so hard to help me in carrying out the order of my Guru Maharaja. Be convinced that you are doing the highest service for your fellow countrymen by distributing books of Krsna Consciousness. Actually in the west there is now no culture, and no brain even for what is the purpose of life. American civilization is finished, except that it can be saved if it takes to Krsna Consciousness. Try to become more convinced of this necessity for Krsna Consciousness and that will enable you to preach even stronger and distribute more books.

March

Lokanatha Maharaja has successfully organized such a program and it is a great success. He has traveled all over India and everywhere they distribute books, prasadam and perform kirtana, village to village

Letter to Nityananda -- Mayapur 16 March, 1977: And oxen can be used for driving carts and go preaching village to village. What is the question of killing them? Here in India our Lokanatha Maharaja has successfully organized such a program and it is a great success. He has traveled all over India and everywhere they distribute books, prasadam and perform kirtana, village to village. Each night they stop at a different village. We can introduce many millions of such carts all over the world.

The best thing will be if you and your family stay in Poland over a long period of time so that you can train the interested persons. At the same time others may come and go visiting for book distribution

Letter to Kirtiraja -- Mayapur 19 March, 1977: The best thing will be if you and your family stay in Poland over a long period of time so that you can train the interested persons. At the same time others may come and go visiting for book distribution. You should try to get residency and if you can get property there that is very nice. That is our main business, that by our association we should try to train people up in our philosophy and principles.

Everything should be kept neat and clean as if I am staying there. It is very good if someone daily sells books from there

Letter to Gurudasa -- Bombay 25 March, 1977: As you have described the placing of my photograph and offering to it Prasadam, that is good. In consultation with Aksayananda Maharaja, just find out some responsible men to stay there. Everything should be kept neat and clean as if I am staying there. It is very good if someone daily sells books from there.

April

If our householders cannot distribute books, then let them live in the farm communities

Letter to Nityananda: — Bombay 12 April, 1977: Yes, if our householders cannot distribute books, then let them live in the farm communities. They can produce thread for cloth, spinning, and other such activities. But they must do something, not sit idly, for an idle brain is the devil's workshop.

May

He is not so fortunate as I am, that I have so many sincere disciples that I do not have to pay them any salary nor do they ever ask for any vacation. Instead they are working twice as hard to double the book distribution

Letter to Ramesvara -- New Delhi 11 May, 1977: I am very glad to know that you are all working so hard to double the book distribution this year. Here in Risikesh Mahesh Yogi has his headquarters and he is training his disciples. But he has to pay each of them a regular monthly salary and give them vacations as well. So he is not so fortunate as I am, that I have so many sincere disciples that I do not have to pay them any salary nor do they ever ask for any vacation. Instead they are working twice as hard to double the book distribution. I am so much thankful to all of my sincere disciples who are working so hard to fulfill this great mission of Krsna consciousness.

Page Title:Distributing my books (Letters)
Compiler:Visnu Murti
Created:14 of nov, 2007
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=0, Con=0, Let=466
No. of Quotes:466