You must speak about Bhagavān. You must know what is Bhagavān, that Bhagavān is Kṛṣṇa. Kṛṣṇas tu bhagavān svayam. There are many Bhagavāns. That's all right. Or incarnation of Bhagavān. But Bhāgavata says, ete cāṁśa-kalāḥ puṁsaḥ kṛṣṇas tu bhagavān svayam (SB 1.3.28). Particularly says that "All the incarnations are described, but at the end, the Bhāgavata points out that 'There are so many Bhagavāns.' " That's all right. Not so many. I mean not everyone. Not pantheism, not like that. Bhagavān has got innumerable incarnations. They have been described, but particularly pointing out that "Bhagavān is Kṛṣṇa." Kṛṣṇas tu bhagavān svayam. And Kṛṣṇa also says in Bhagavad-gītā, mattaḥ parataraṁ nānyat kiñcid asti dhanañjaya: (BG 7.7) "My dear Dhanañjaya, I am the Supreme. There is nobody superior to Me." Aham ādir hi devānām: (Bg 10.2) "I am the origin of all the devas." Devas means, principle devas, Brahmā, Viṣṇu, Maheśvara. So Kṛṣṇa is the origin of Brahmā, Viṣṇu, Maheśvara. And what to speak of others. Aham ādir hi devānām. And so many things there are.
- ahaṁ sarvasya prabhavo
- mattaḥ sarvaṁ pravartate
- iti matvā bhajante māṁ
- budhā bhāva-samanvitāḥ
- (BG 10.8)
One who understands that "Here is Supreme Personality of Godhead," He is budha, he is in knowledge. Budhā bhāva-samanvitāḥ.
So that bhāva required. Unless we understand what is God, what is His nature, how He acts, what is our duty, what is our relationship, then we are nothing better than cats and dogs, simply... śrotavyādīni rājendra nṛṇāṁ santi (SB 2.1.2), simply talking, talking, talking, and reading and reading, but no understanding of God. This is useless life, cats' and dogs' life. So this Kṛṣṇa consciousness movement is saving people from becoming cats and dogs just to make them human being.