Chanting Every Name With Love - Prabhupada 0481

730617 - Lecture SB 01.10.02 - Mayapur

Simply if you are engaged in Kṛṣṇa's business, prīti-pūrvakam, with love. Not as hackneyed: "Ah, here is a duty, chanting of Hare Kṛṣṇa. All right, Harekṛṣṇaharekṛṣṇaharekṛṣṇa . . ." (chants very quickly and indistinctly) Not like that. With prīti, with love. Chant every name, "Hare Kṛṣṇa," and hear. Here is Kṛṣṇa, here is Rādhārāṇī. That kind of chanting, quality. Not "Harekṛṣṇaharekṛṣṇakṛṣṇakṛṣṇaharehare . . ." Not like that. Not like that. Prīti.

Teṣāṁ satata-yuktānāṁ bhajatāṁ prīti (BG 10.10). That prīti is required. That is the essential quality. Patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). Real thing is bhakti. Kṛṣṇa is not hungry, that you will give Him some good food and He will eat it, never mind in which way you can give.