Bhaga. Bhagavān and Kṛṣṇa. Kṛṣṇa means all-attractive. Bhagavān Śrī Kṛṣṇa. Kṛṣṇas tu bhagavān svayam (SB 1.3.28). There are other great personalities. Lord Śiva is also sometimes described as Bhagavān. Similarly, Lord Brahmā, Nārada, others are also sometimes described as Bhagavān. But real Bhagavān means Kṛṣṇa. They are Bhagavān partially. All these things have been very much carefully analyzed by Śrīla Rūpa Gosvāmī. He has analyzed in the Bhakti-rasāmṛta-sindhu, which we have translated into English: Nectar of Devotion. He has analyzed that Kṛṣṇa is cent percent Bhagavān.
Attractive (Lectures)
Lectures
Bhagavad-gita As It Is Lectures
Lecture on BG 2.1 -- Ahmedabad, December 7, 1972:
Just like five thousand years ago He spoke this Bhagavad-gītā, and He's so reputed that Kṛṣṇa spoke Bhagavad-gītā and still it is running on. Not only in India, but we are traveling all over the world. There are so many editions of Bhagavad-gītā. So He's so reputed. So aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47). And beautiful. The most beautiful. Kṛṣṇa, most attractive. Yaśasaḥ śri..., jñāna, knowledge, the book of knowledge which He has given, this Bhagavad-gītā, there is no comparison. There is no second book in the whole world which contains so full of knowledge.
Lecture on BG 2.1-10 and Talk -- Los Angeles, November 25, 1968:
You have got all departments for comforts of this body, for maintaining this body, but the thing which minus this body, the body is useless, what about that thing? That is Bhagavad-gītā. That is Bhagavad-gītā. Bhagavad-gītā is teaching that technology. You should try to understand this Bhagavad-gītā is not technology for the external body. Bhagavad-gītā is the technology of the dehī which is within the body, which is moving the body, which is keeping the body fit. This body is fit very nice, very beautiful, very attractive. How long? So long the spirit soul is there. As soon as the spirit soul is off, immediately it begins to decompose.
Lecture on BG 2.10 -- London, August 16, 1973:
So at least Kṛṣṇa's devotees... There are many instances of Kṛṣṇa's devotees. They are also... Why many? Almost all devotees, they are master of the senses, gosvāmī. Just like Haridāsa Ṭhākura, you know. Haridāsa Ṭhākura was young man, and the village zamindar, he was Mohammedan. So everyone was eulogizing Haridāsa Ṭhākura, such a great devotee. So the zamindar, the village zamindar, he became very much envious. So he employed one prostitute to pollute Haridāsa Ṭhākura. And she came at dead of night, nicely dressed, attractive. She was also young, very beautiful. So she proposed that "I have come, being attracted by your beauty." Haridāsa Ṭhākura said, "Yes, that's all right. Come on, sit down. Let me finish my chanting. Then we shall enjoy." So she sat down. But Haridāsa Ṭhākura chanting, he was chanting... We, we cannot chant even sixteen rounds, and he was chanting three times sixty-four rounds.
Lecture on BG 2.10 -- London, August 16, 1973:
Just like Yamunacārya. He is praying, he is speaking, yad-avadhi mama cittaḥ kṛṣṇa-padāravinde nava-nava-dhāmany udyataṁ rantum āsīt: "Since I have begun to feel transcendental bliss being taken shelter of the lotus feet of Kṛṣṇa," yad-avadhi mama cittaḥ kṛṣṇa-padāravinde, kṛṣṇa-padāravinde, the lotus feet of Kṛṣṇa. "Since my citta, my heart, has been attracted by the lotus feet of Kṛṣṇa," tad-avadhi bata nārī-saṅgame, "since then, as soon as I think of sex life," bhavati mukha-vikāraḥ, "I hate, I spit on it." This is Kṛṣṇa-bhakti. Kṛṣṇa-bhakti is like that. Bhakti-pareśānubhava-viraktir anyatra syāt. This most attractive feature in this material world is sex. That is the foundation of material life. All these people are working so hard day and night only for that sex enjoyment. Yan maithunādi-gṛha... They are taking so much risk. They are working, karmis, they are working so hard. What is their pleasure of life? The pleasure of life is sex.
Lecture on BG 2.11 -- Edinburgh, July 16, 1972:
Just like these boys, these European boys and girls who are along with me... I have got about, more than three, four thousand disciples like that. They are chanting Hare Kṛṣṇa. And not that whimsically they are chanting. They are fully convinced. If you talk with them, they will talk very nicely on philosophy. Everything sane, as a sane man. So how they are doing? Four years ago, they did not know what is the name of Kṛṣṇa. Perhaps they might have seen in the English dictionary the name of Kṛṣṇa as stated "a Hindu god." But actually, that is not the fact. Kṛṣṇa is the name of God. Kṛṣṇa means the all-attractive, all-good. All-attractive means He must be good; otherwise, how He can be attractive? A bad, someone who is bad, he cannot be attractive. Therefore Kṛṣṇa, this very word, means all-attractive. He has got all the good qualities, all the opulences so that He is attractive. That is the right description of, or right nomenclature of God. If God has got any name particular which is full in everything, that word is Kṛṣṇa.
Lecture on BG 2.11 -- Edinburgh, July 16, 1972:
Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. One may object, "Why shall I chant your Hindu Kṛṣṇa's name?" So we don't say that Kṛṣṇa, or God. God has got many names. That we admit. It is not... God is unlimited. Therefore, He must have unlimited names. But this Kṛṣṇa word is very perfect because it means all-attractive. You can discuss, "God is great." That's all right. How He's great? That is another understanding.
Lecture on BG 2.18 -- Hyderabad, November 23, 1972:
Kṛṣṇa-varṇam. Kṛṣṇa Himself. Kṛṣṇa, or kṛṣṇaṁ varṇayati. The one, the incarnation of God, who will chant always "Kṛṣṇa." That is Caitanya Mahāprabhu. Caitanya Mahāprabhu preached this Hare Kṛṣṇa mantra. Therefore kṛṣṇaṁ varṇayati, iti kṛṣṇa-varṇam. Kṛṣṇa-varṇaṁ tviṣā akṛṣṇam. Tviṣā, by complexion, He's akṛṣṇa, not kṛṣṇa, not black. Kṛṣṇa appeared blackish. Not blackish as we imagine. Kandarpa-koṭi-kamanīya. Kṛṣṇa, although He's blackish, He is attractive more than millions of Cupids. Kandarpa-koṭi-kamanīya-viśeṣa-śobhaṁ govindam ādi-puruṣaṁ tam ahaṁ bhajāmi (Bs. 5.30).
Lecture on BG 2.62-72 -- Los Angeles, December 19, 1968:
Etad rakta-māṁsa-vikāram. It is just like our student(s) Govinda dāsī and Nara-nārāyaṇa molding plaster of paris. At this time, there is no attraction. But this plaster of paris when it will be nicely painted, it will be so attractive. Similarly, this body is combination of blood and muscles and veins. If you cut the upper portion of your body, as soon as you see inside, it is all obnoxious horrible things. But outwardly so painted by the illusory color of māyā, oh, it looks very attractive.
Lecture on BG 3.6-10 -- Los Angeles, December 23, 1968:
Woman devotee: What is māyā? I know that it's attractive...
Prabhupāda: Māyā means which drags you from Kṛṣṇa. That is māyā.
Woman devotee: Is it a spiritual form?
Prabhupāda: Whatever form may be, (it is) force. We shall see form later on. You just... Just like a police sends a warrant, arrest. You do not ask what is the form of the police, but here is warrant, you have to go. Force, that's all. Similarly, don't try to understand what is māyā's form, but you just feel her force, how she is acting. How she is putting you in difficulty. You see? There are so many things.
Lecture on BG 4.1 -- Bombay, March 21, 1974:
So we are beginning today speaking on Bhagavad-gītā, the preliminary scientific study of this science of Godhead. Bhagavad-gītā means Bhagavān, the Supreme Personality of Godhead. Bhagavān means the Supreme Personality of Godhead. Bhaga, we generally know, bhāgya, opulence, fortune, a man is called bhāgyavān. This bhāgyavān word comes from the word bhaga, Bhagavān. Bhaga means opulence, six kinds of opulences: wealth, strength, influence, education, wisdom, beauty, and renunciation. These are opulences. If a man is wealthy, he's attractive. He attracts. Any man, very wealthy, he attracts.
Lecture on BG 4.7-9 -- New York, July 22, 1966:
Guest: Are you referring to self-realization, cosmic consciousness?
Prabhupāda: Yes. Kṛṣṇa, Kṛṣṇa consciousness means cosmic consciousness. Kṛṣṇa... When we speak of Kṛṣṇa, you don't take any personal view. Kṛṣṇa means all-attractive. So all-attraction is there in the cosmic. Cosmic consciousness is Kṛṣṇa consciousness.
Lecture on BG 4.10 Festival at Maison de Faubourg -- Geneva, May 31, 1974:
This is a verse in Sanskrit spoken by Lord Kṛṣṇa in the Fourth Chapter, verse number ten. Vīta-rāga means "freed from attachment." Bhaya means fearfulness, and krodha means anger. So being freed from these material qualities... In the material existence, at the present moment, we are very much attached to the material enjoyment. That is called rāga. And if we cannot fulfill our desires, then there is krodha, anger. And accompanied by krodha and attachment, there is always a tendency of fearfulness. So Kṛṣṇa says... Kṛṣṇa means... When I speak Kṛṣṇa, Kṛṣṇa means the all-attractive Supreme Personality of Godhead.
Lecture on BG 4.10 Festival at Maison de Faubourg -- Geneva, May 31, 1974:
"The Supreme Being, who is called Kṛṣṇa, or all-attractive, He has His body of eternity, full of knowledge and blissfulness." Now, compare your this body. This body is not eternal; it is temporary. It is born at a certain date and it will be finished at a certain date. Therefore it is not eternal. Neither this body is full of knowledge. It is full of ignorance. If I ask you how many hairs you have got on your head, you do not know. Similarly, we have got this body. I am claiming my body, but I am not in full knowledge of my own body. And what to speak of knowing your body or other's body? Not only body, the mind, intelligence, and ego.
Lecture on BG 4.11 -- Bombay, March 31, 1974:
Everyone is seeking to find out Kṛṣṇa. Directly or indirectly. Kṛṣṇa means the all-attractive. All-attractive. Bhagavān means the all-attractive Supreme Personality of Godhead. So indirectly or directly, everyone is seeking Kṛṣṇa, the all-attractive. Ānanda-mayo 'bhyāsāt. The Supreme Bliss.
Lecture on BG 4.11 -- Bombay, March 31, 1974:
Why? Because the part and parcel of Kṛṣṇa is there. The soul is there. And as soon as the soul is gone, the part and parcel is gone from the body, the body has no value. Throw it away. The same body. This is practical. Therefore I love my body because the part and parcel of Kṛṣṇa is there. Or you love your body. I love your body. Only for the reason, jīvanaṁ sarva-bhūtānām—the part and parcel of Kṛṣṇa is there. Then why the part and parcel of Kṛṣṇa is taken care of? Because it is part and parcel of Kṛṣṇa. Therefore ultimately, my love goes to Kṛṣṇa, all-attractive.
Lecture on BG 4.13-14 -- New York, August 1, 1966:
That is our nature, living entity. Now, suppose I am suffering from some disease and there are so many ailments, and if some doctor comes: "Oh, let me finish your ailments by killing you," oh, will you agree? You'll say, "No, no, better let me suffer from the disease. I don't want to be killed." Is it not? Will you agree? Suppose you have got too much suffering, miseries of life, and I suggest, "All right, let me cut your throat and kill you, and everything will be finished." "Oh, no, no, no, I'm not agreeable to that." That is the sane man's statement. "Oh, I am not going to be killed for ending my miseries." That is the nature. So the theory that "After making end of all these material miseries, there is nothing, void," oh, that is not attractive. That is not attractive at all.
Lecture on BG 4.18 -- Bombay, April 7, 1974:
So this Kṛṣṇa consciousness movement is trying to teach people that the ultimate goal of life is to satisfy Kṛṣṇa, either you, Kṛṣṇa or God. Kṛṣṇa is the most explicit explanation of God. If God can have any name, the "Kṛṣṇa" name is the most perfect name, because Kṛṣṇa means all-attractive. I have explained many times. Unless God is all-attractive, how He can be God? If God is attractive for a certain limited person or limited area, then he is not God. Then you will say, "Our God, your God, his God, that God." But if Kṛṣṇa is all-attractive, that is real God. And that is Kṛṣṇa. That is being proved. Now Kṛṣṇa is all-attractive all over the world. Otherwise, how in America, in Russia, in China, in Europe, all countries?
Lecture on BG 4.39-5.3 -- New York, August 24, 1966:
Why not? Because Kṛṣṇa claims that bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram (BG 5.29). Although Kṛṣṇa appeared in India, He does not say that "I am Indian." He says, sarva-loka-maheśvaram: "I am the proprietor of the entire planetary system." Then again, one place you'll find, sarva-yoniṣu: "The entire living species of life, not only humankind," He says, ahaṁ bīja-pradaḥ pitā (BG 14.4), "I am the father, the entire living entities." So Kṛṣṇa claims because He is God. So He has to claim like that. He is not any particular country's man or particular society's man. Kṛṣṇa means all-attractive. He is for anyone. Therefore He is Bhagavān.
Lecture on BG 5.3-7 -- New York, August 26, 1966:
So we don't want monkey renouncement; we want real renouncement. We don't use anything for my personal comfort; everything for Kṛṣṇa. That is called renouncement, not a single farthing for my personal comfort, but millions of dollars for Kṛṣṇa. Bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram (BG 5.29). He is the only enjoyer. So this is called renouncement. Anyone who has renounced everything... Therefore Lord Caitanya has recommended the renouncement of the gopīs as the highest renouncement. Gopīs. The gopīs in Vṛndāvana... When Kṛṣṇa was present, He was so attractive.
Lecture on BG 6.40-43 -- New York, September 18, 1966:
So when this girl was born, then Viśvāmitra thought, "Oh, I was advancing in my spiritual culture, and again I have been entrapped." So he was going out. At the same time his wife Menakā brought this girl before her, and little child is always attractive. She showed that "Oh, you have got such a nice girl, such beautiful girl, and you are going away? No, no. You should take care." So there is a picture, very nice. That is a very famous picture. That Menakā is showing Viśvāmitra Muni the girl, and the muni is like that, "No more show me." Yes. There is a picture. That is... Then he went away.
Lecture on BG 7.1 -- San Francisco, March 17, 1968:
So Kṛṣṇa says, mayy āsakta-manāḥ: "Those who have developed attachment for Me..." Kṛṣṇa attachment can be developed. Just like before my coming here, there was no movement like this, Kṛṣṇa consciousness, but you are developing. You had no... Kṛṣṇa was not born in your country. You do not accept Kṛṣṇa as your religious God. But Kṛṣṇa is so attractive that although you are foreigners... You are not foreigners. To Kṛṣṇa you are not a foreigner. He claims everybody as His son.
Lecture on BG 7.1 -- Madras, February 14, 1972:
They are working whole day and night. So perfection of human life is not (to) increase our industrial enterprise or economic development or so many things we are now planning. The perfection of human life is to understand Kṛṣṇa, to understand God. If you have got any objection to speak "Kṛṣṇa" as the name of God—you may have—but actually, if there can be any name of God, that is "Kṛṣṇa." Kṛṣṇa means all-attractive. All-attractive. That is defined in the śāstra.
Lecture on BG 7.1 -- Bombay, January 13, 1973:
So today's subject matter is Kṛṣṇa-yoga. Yesterday we discussed some portion of it.
Now, Kṛṣṇa is all-attractive.
- aiśvaryasya samagrasya
- vīryasya yaśasaḥ śriyaḥ
- jñāna-vairāgyayoś caiva
- ṣaṇṇāṁ bhaga itīṅganā
- (Viṣṇu Purāṇa 6.5.47)
Lecture on BG 7.1 -- Bombay, January 13, 1973:
Bhagavān. There is definition of Bhagavān. Not that any rascal advertises himself Bhagavān and he becomes Bhagavān. No. Parāśara Muni, father of Vyāsadeva, gave us what we mean by Bhagavān. Bhaga means opulence, and vān means one who possesses opulence. Just like we have our practical experience. Anyone who is very rich, he's attractive. He becomes attractive. Many men go to him for some favor. One who is very influential, he becomes very attractive. One who is very famous, he becomes attractive. One who is very learned, wise, he becomes attractive. One who is very wise, he becomes attractive. And one who is in the renounced order of life Renounced order of life means one who possesses everything but renounces, does not use it for his personal benefit. Just like a person who is very charitably disposed, he gives everything to the public. He's also very attractive.
Lecture on BG 7.1 -- Bombay, January 13, 1973:
So these are six kinds of attraction. So Bhagavān means one who is in full possession of all these attractive features, He's Bhagavān. Not any rascal loitering in the street and becomes Bhagavān. No. That is misleading. We do not know what is meant by the word bhagavān; therefore we accept any rascal as Bhagavān. Aiśvaryasya samagrasya. Riches. There are many rich men in Bombay city, but nobody can claim that "I am the possessor of all the riches. All the bank money or any money there is in Bombay, that is my money." Nobody can say.
Lecture on BG 7.1 -- Sydney, February 16, 1973:
So how to love Kṛṣṇa, or God, that is being instructed by Kṛṣṇa. Mayy āsakta. You have to increase your attachment for Kṛṣṇa. When I speak of Kṛṣṇa, you should take it "God," the Supreme Personality of Godhead. The Supreme Personality of Godhead, if Supreme Personality of Godhead has got any suitable name, perfect name... God may have many thousands of names, but the most perfect name which we can give to the Supreme Personality of Godhead is Kṛṣṇa. Kṛṣṇa means "all-attractive." God must be all-attractive. It is not that God is attractive for a certain class of men and not attractive for others. You will find the picture of Kṛṣṇa. Here is Kṛṣṇa's picture, and there are many other pictures also. Here is also. He's attractive to the animals, He's attractive to the trees, He's attractive to the flowers, He's attractive to the water, and what to speak of human beings. He's attractive; therefore His name is Kṛṣṇa. Kṛṣṇa means all-attractive.
Lecture on BG 7.1 -- Sydney, February 16, 1973:
In this age it is very difficult to develop Kṛṣṇa consciousness, or God consciousness. People are so downfallen. But there is only one method: if you can chant the holy name of God it will help you very quickly. So we do not say that, if you think that Kṛṣṇa name is the Hindu name or Indian name, "Why should I chant that?" But if you have got any name, actually must be name of God, not a fiction or an idea. Just like I've already explained this "Kṛṣṇa," Sanskrit word, means "all-attractive." But in the greatest. You say that God is great. Kṛṣṇa means the greatest all-attractive. Unless you become very great, you cannot be attractive. According to our material calculation, if one is very rich, he's attractive. If one is very influential, he's attractive. If one is very wise, he's attractive. If one is very beautiful, he's attractive. In this way, we attract. So God, Kṛṣṇa, has got all the six opulences of attraction; therefore He is called Kṛṣṇa.
Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973:
When we speak of Kṛṣṇa, you understand "God." Kṛṣṇa is one of the names of God. There are many millions of names, of which "Kṛṣṇa" is the chief. Because this word, Kṛṣṇa, means all attractive, because He's fully opulent. Just like if, in this material world, if one man is very rich, he's attractive. He draws attention of the people in general. If he's very powerful, he draws attention. If he's very reputed, famous, he draws attention. If he's very wise, learned, he draws attention. But Kṛṣṇa has got all these things in fullness. Therefore, He draws attention of everyone. Therefore His name is Kṛṣṇa. This "Kṛṣṇa" means all-attractive. He has got all the attractive features. Therefore He's called Kṛṣṇa. So Kṛṣṇa says: "Just try to increase your attachment for Me. Practice this." It is not difficult. Just like we have got attachment for something here in this material world.
Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973:
This will be very elaborately described. We have no time to read now, but one or two verses I can speak before you. Just like Kṛṣṇa says: raso 'ham apsu kaunteya prabhāsmi śaśi-sūryayoḥ (BG 7.8). Raso 'ham. Rasa means the taste, or the attractive taste. Just like when you eat sweetmeat or any, any eatables, there is some nice taste for which you eat. Or you drink water. You are thirsty; you want water. But there is a good taste in the water. Otherwise, how you quench your thirst? There is taste. Everyone knows. So Kṛṣṇa says, raso 'ham apsu kaunteya: "Any liquid thing, the taste, which attracts you, that is I am." Even you are a drunkard, you are fond of tasting wine, I should recommend that you simply think that "This taste of wine is Kṛṣṇa." That will make a yogi of you.
Lecture on BG 7.1 -- Fiji, May 24, 1975:
When we speak "Kṛṣṇa," please try to understand I am speaking of the Supreme Lord. Kṛṣṇa means "all-attractive," Bhagavān. Here it is said in the Seventh Chapter, śrī-bhagavān uvāca. Bhaga. Bhaga means opulence. You use the word bhāgyavān, bhāgya. From this word, bhaga, it has come bhāgya. Bhāgya means fortune, opulence. So Bhagavān means all-fortunate, all-opulent. That is Bhagavān.
Lecture on BG 7.1 -- Fiji, May 24, 1975:
So somebody will fight that "God has no name." Yes, God has name, but the names are so many that you cannot understand which one is the chief name. Therefore the Vedantist, those who are expert in Vedic knowledge—and the word is also there—they have selected the chief name of God as Kṛṣṇa. Kṛṣṇa means "all-attractive." God has actually no name, but His name is designated according to His activities and action. Just like Pārtha-sārathi. Pārtha-sārathi, the name is given to Kṛṣṇa because He acted as the chariot driver of Pārtha.
Lecture on BG 7.1 -- Nairobi, October 27, 1975:
So we have to increase the attachment. Kṛṣṇa is already attractive, but we are trying to go away from Kṛṣṇa. This is our business. "Kṛṣṇa may not touch me." We are so clever that "Kṛṣṇa may not touch me." This is māyā. Big, big scholars, big, big politicians, they are writing comments on Kṛṣṇa's book, Bhagavad-gītā, but their aim is very acute, that "Kṛṣṇa may not touch me." This is going on.
Lecture on BG 7.1 -- Bhuvanesvara, January 22, 1977:
Prabhupāda: So, you do not know what is the meaning of Kṛṣṇa? You do not know?
Indian: (indistinct)
Prabhupāda: So you can analyze. Karṣaṇa you cannot understand the meaning? Kṛṣṇa means all-attractive. Kṛṣ-karṣati. Yes. Kṛṣṇa means attractive, all-attractive.
Lecture on BG 7.1-3 -- London, August 4, 1971:
So how the animals can be interested in Kṛṣṇa? That is not possible. Therefore Kṛṣṇa says, manuṣyāṇāṁ sahasreṣu (BG 7.3). "Out of many thousands of people." Just like we have started this movement, Kṛṣṇa consciousness movement, in the Western countries for the last five years, but how many people have come to take to this Kṛṣṇa consciousness movement? Not very many. We have got about three thousand followers. Therefore Kṛṣṇa says that it is not attractive for everyone. But if one is attracted, his life is successful. His life is successful. Lord Caitanya also said the same thing.
Lecture on BG 7.1-3 -- Stockholm, September 10, 1973:
So our this Kṛṣṇa consciousness movement... The bhagavān is called Kṛṣṇa. He has got many millions of name, but "Kṛṣṇa" name is the chief. "Kṛṣṇa" name means the all-attractive. God must be all-attractive. It is not that God is attractive for one person, not for the other. No. God is attractive for all living entities. Therefore you see the picture of Kṛṣṇa, He is loving the calves and cows, He is loving the trees, He is loving the gopīs, He is loving the cowherds boy. For Him, for God, everyone is lovable object because everyone is son of God. That is stated in this Bhagavad-gītā. Sarva-yoniṣu kaunteya sambhavanti mūrtayo yāḥ (BG 14.4).
Lecture on BG 7.1-3 -- Stockholm, September 10, 1973:
There are different species of life and different forms of life. Sarva-yoniṣu. "As many forms are there," Kṛṣṇa says... Tāsāṁ mahad yonir brahma ahaṁ bīja-pradaḥ pitā: "Their mother is this material nature, and I am the seed-giving father." So God is attractive for everyone and God is equal to everyone. There is no distinction for God that "Here is an animal, here is a man, here is a tree." No. Every living entity is part and parcel of God. That is our understanding of God consciousness, or Kṛṣṇa consciousness.
Lecture on BG 7.2 -- Hyderabad, April 28, 1974 :
So we have to understand Kṛṣṇa in truth, not superficially. In scientifically, vijñānam, jñānaṁ te 'haṁ sa-vijñānam. Not foolishly, that "I can interpret Kṛṣṇa." Some rascal says that Kṛṣṇa means black. Some rascal says Kṛṣṇa means this, Kṛṣṇa means a debauch, as according to one's character and angle of vision. But real meaning of Kṛṣṇa is paraṁ brahma. Kṛṣi go va... Kṛṣi bhu-vacaka-sabda nasta nirvṛtti-vacaka (?) iti kṛṣṇa paraṁ brahma iti abhidhīyate. Kṛṣṇa means paraṁ brahma. Kṛṣṇa means all-attractive. So we have to take the understanding of great personality. Rāma. Rāma. Rāma means paraṁ brahma.
Lecture on BG 7.3 -- London, March 11, 1975:
That is not our purpose. Kṛṣṇa means God. If God has any perfect name, that is "Kṛṣṇa." Because "Kṛṣṇa" means all-attractive. God cannot be attractive for certain person. God cannot be Christian God or a Hindu God or Muslim God. God is equally attractive for Hindu, Muslim, Christian, Buddha. That is real God. And if Hindu has manufactured some God, Christian has manufactured some God, that may be God partially, but not the Supreme God. The Supreme God is Kṛṣṇa.
Lecture on BG 7.7 -- Bombay, April 1, 1971:
Svāṁśa, vibhinnāṁśa, and śakti, taṭastha-śakti, cit-śakti, antaraṅga-śakti, bahiraṅga-śakti. So we have to understand Kṛṣṇa in that way. And if we study scrutinizingly all these literatures, we shall come to the conclusion that Kṛṣṇa is the Supreme Personality of Godhead. And if there is any name of God, that is perfectly given in this word, Kṛṣṇa, "all-attractive." There are many diverse meaning of Kṛṣṇa given by the ācāryas, but on the whole, Kṛṣṇa is the actual name of God.
Lecture on BG 8.14-15 -- New York, November 16, 1966:
"My dear Lord Caitanya, You are the most munificent personality, most charitable, the highest charitable person." Why? "You are delivering Kṛṣṇa very cheaply. You are delivering Kṛṣṇa very cheaply. Therefore nobody is comparable with Your charity." We want Kṛṣṇa. The whole... We are hankering after Kṛṣṇa, the most attractive, the most beautiful, the most opulent, the most powerful, the most learned and the most beautiful. That is our hankering. We are hankering after the beauty, the powerful, the learned. So raso vai. Kṛṣṇa is the reservoir of everything. You just turn your attention to Kṛṣṇa. You'll get everything, everything, whatever your want. Whatever you heart's desire, it will be fulfilled by this Kṛṣṇa consciousness.
Lecture on BG 8.22-27 -- New York, November 20, 1966:
This is... It is not expensive, no loss on your part. Why don't you take this advantage? If there is any profit, why do you not care for it? Take this. Always chant Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare. Tasmāt sarveṣu kāleṣu yoga-yukto bhavārjuna: (BG 8.7) "Therefore, My dear Arjuna, you should always be engaged in this yoga system, yoga-yuktaḥ, in this transcendental form of yoga." You haven't got to do anything, controlling your breathing system or some gymnastic system, nothing. Simply... You haven't got to acquire any specific qualification to chant this Hare Kṛṣṇa. Just like in your country—this language is Sanskrit, and some of you do not know the meaning. Still, it is so attractive when we chant Hare Kṛṣṇa in the park or any public place, oh, all ladies, gentlemen, boys and girls, they take part.
Lecture on BG 9.3 -- Toronto, June 20, 1976:
Just imagine. Here in this material world there is sex life. That is considered to be the highest pleasure. But the spiritual world means there is no sex life. Although there are very beautiful women, very beautiful men, with four hands. The men are with four hands there and very attractive. All of them are young. They never become old. Because in the spiritual world there is no birth, death, old age and disease. That is spiritual world. So there is no... Old age is due to this body. Otherwise, spirit soul is everlastingly young.
Lecture on BG 9.5 -- Melbourne, April 24, 1976:
So last verse we have discussed. Kṛṣṇa said... When we speak, "Kṛṣṇa," you should understand "Kṛṣṇa" means God, the Supreme Being. "Kṛṣṇa," the etymological meaning is "the all-attractive." Without being all-attractive there is no meaning of God. It is not that God is attractive only to certain class of men. No. God is attractive for all classes of men, unless he is animal. Animal does not know what is God and what is the attraction of God. He does not know. But human being, in the human society, at least in the civilized human society there is a certain idea of God. Either you follow Christianity or Vedic principle of Mohammedan religion or even Buddha religion, there is conception of God. There is an attempt to understand God. That is human society.
Lecture on BG 10.1 -- New York, December 27, 1966:
As in the morning class, we were discussing about the symptoms of incarnation. So in the śāstra, in the scriptures, these symptoms are given. Similarly, who is Bhagavān, who is the Supreme Personality of Godhead, that is also given. And Kṛṣṇa, this word means all-attractive. Because He has got all these things in complete, naturally He's attractive. Just like we have analyzed that beauty attracts, wealth attracts, fame attracts, education knowledge attracts... So He has got all these attractive features. Therefore He is completely attractive. Kṛṣṇa means the Supreme Attractive. This is the meaning of Kṛṣṇa. Therefore He's Bhagavān. Because He's completely attractive, therefore He's Bhagavān.
Lecture on BG 10.4 -- New York, January 3, 1967:
It is not meant for material enjoyment. Material enjoyment means eating, sleeping, and defending and mating. These four principles, they are called material enjoyment. Just like we see advertisement. The other day I was seeing the New York Times magazine. So all advertisements were based on mating. That's all. So because mating is most attractive, therefore the shopkeepers, they advertise their dress, putting before one very nice girl. Because our attraction is for mating, so as soon as we see a nice girl our attention is diverted immediately. That is the psychology. So these are all material enjoyments: eating, sleeping, defending and mating.
Lecture on BG 13.20 -- Bombay, October 14, 1973:
Material nature, prakṛti, is enjoyable. Prakṛti means enjoyable. And puruṣa. Puruṣa means enjoyer. Just like in our present condition we accept the female as the fair sex, enjoyable. And we, male, we think we are enjoyer. By nature the females, they are by nature apt to dress attractively, and the puruṣa is attracted. So this prakṛti and puruṣa. Actually none of us are puruṣa. This conception of puruṣa, enjoyer, that is there in so-called woman and so-called man. The man also wants to enjoy. Not only man, every living entity, cats, dogs, trees, aquatics, everyone, because this material world means all the living entities, beginning from Lord Brahmā, down to the smallest ant, they are seeking after enjoyment. Puruṣa. That is puruṣa spirit. One who is seeking for enjoyment is called puruṣa. But actual puruṣa is Kṛṣṇa.
Lecture on BG 16.6 -- South Africa, October 18, 1975:
That is jaḍa-vidyā, māyār vaibhava. They can expand the influence of māyā. We are already influenced by māyā. Prakṛtiṁ mohinīṁ śritaḥ. We have taken this material world as very fascinating, very attractive. We want to stay here and enjoy. This is material life. Everyone who is attracted to the material world, they are sinful or fallen. Kṛṣṇa-bahirmukha hañā bhoga vāñchā kare. The, our material life begins... We are spirit soul. When our material life...? When we try to deny, try to not serve Kṛṣṇa but independently we want to enjoy life, that is called material life. Independently we want to enjoy without Kṛṣṇa, without God. That is called material life. So such persons are called demons.
Srimad-Bhagavatam Lectures
Lecture on SB 1.1.1 -- London, August 7, 1971:
So God's name... Actually, there is no God's name. There is name, but He has got so many names. His name is given according to His pastimes. Just like according to... It has got meaning. You cannot give any name to God without bearing any meaning. That is the Vedic significance. When we say "Kṛṣṇa" name of God, that means He's all-attractive. All-attractive means He's not only attractive to the devotees but to the nondevotees. It's not that Kṛṣṇa is one-sided, He's attractive to the devotees. No. To the nondevotees also. Just like Kaṁsa. Kaṁsa was also attracted by Kṛṣṇa. He was attracted to Kṛṣṇa as enemy. There are two kinds of attraction. We can become attracted to somebody as friend as well as enemy.
Lecture on SB 1.1.1 -- London, August 7, 1971:
All-attractive means, therefore, that Kṛṣṇa is attractive to everyone, either one is Kṛṣṇa's devotee or nondevotee. The best example is Kaṁsa. Kaṁsa heard that the eighth son of his sister, Devakī, would kill him. Since that time, he became attracted to Kṛṣṇa. "Oh, somebody's coming in the name Kṛṣṇa, as my sister's eighth son. So He will kill me. So let me kill my sister, the source of Kṛṣṇa." So he first of all wanted to kill his sister. That is due to attraction of Kṛṣṇa. He was very kind to his sister.
Lecture on SB 1.1.1 -- London, August 7, 1971:
Naturally, everyone has got some love for younger brother and sister. So he was affectionate. Although he was a nondevotee demon, still, natural attraction one cannot avoid. Just like a tiger. Tiger is killer of everyone. But still, the tiger and the tigress have got affection for the cubs. That is natural. So he had the natural attraction for his sister, but when he heard that his sister would be the killer of him, he immediately wanted to kill his sister. That story you know. It is stated in the Kṛṣṇa book beginning.
So the idea is... Satyaṁ paraṁ dhīmahi (SB 1.1.1). Namo bhagavate vāsudevāya. So Vyāsadeva is offering his obeisances to the son of Devakī, Kṛṣṇa. Kṛṣṇa means all-attractive.
Lecture on SB 1.1.3 -- London, August 20, 1971:
At birth no one is qualified, neither in the mundane nor in the spiritual sense. But Śrī Śukadeva Gosvāmī, due to his being a perfectly liberated soul, did not have to undergo an evolutionary process for spiritual realization. Yet despite his being a completely liberated person situated in the transcendental position above the three material modes, he was attracted to this transcendental rasa of the Supreme Personality of Godhead, who is adored by liberated souls who sing Vedic hymns. The Supreme Lord's pastimes are more attractive to liberated souls than to mundane people. He is of necessity not impersonal, because it is only possible to carry on transcendental rasa with a person. In the Śrīmad-Bhāgavatam the transcendental pastimes of the Lord are narrated, and the narration is systematically depicted by Śrīla Śukadeva Gosvāmī.
Lecture on SB 1.2.5 -- Montreal, August 2, 1968:
So Kṛṣṇa, by His activities, childhood activities, He gave pleasure to His father and mother, Yaśodā and Nanda. Therefore He is known as Yaśodā-nandana, Nanda-nandana. He was lover of Rādhārāṇī; therefore He is called Rādhā-ramaṇa. In this way, Kṛṣṇa has got different names, or God has got different names, according to His activities. But His real name is Kṛṣṇa. Kṛṣṇa means all-attractive. He attracts everyone. Kṛṣṇa attracts both the nondevotees and devotees. Devotees are very much attracted to Kṛṣṇa to render service, and nondevotees are attracted to Kṛṣṇa to kill Him, but everyone is attracted. Somebody is attracted to vanquish God.
Lecture on SB 1.2.5 -- Montreal, August 2, 1968:
So there are two classes of men in this world. One class is trying to serve God, another class is trying to kill God. There is no third division. So those who are trying to kill God, that is an attraction. And those who are trying to serve God, that is also attraction. Therefore God is all-attractive. Just try to understand whether this definition is complete, that Kṛṣṇa means all-attractive. Therefore Bhāgavata says, kṛṣṇas tu bhagavān svayam (SB 1.3.28). There may be many Gods, according to our conception.
Lecture on SB 1.2.5 -- Edinburgh, July 17, 1972:
So munayaḥ sādhu pṛṣṭo 'haṁ bhavadbhir loka-maṅgalam (SB 1.2.5). "These questions..." Just like our Kṛṣṇa consciousness movement is the same: it is simply questioning about Kṛṣṇa and hearing the answer. It is loka-maṅgalam. Anywhere this vibration will go on, there will be all auspicity. Loka-maṅgalam. Kṛṣṇa-sampraśno yenātmā suprasīdati. Another feature is Kṛṣṇa is all-attractive; therefore, talks about Him is also attractive. In our Kṛṣṇa book there are so many topics about Kṛṣṇa, janma karma me divyam (BG 4.9).
Lecture on SB 1.2.6 -- Delhi, November 11, 1973:
Yayātmā suprasīdati. Everyone is seeking after happiness. Ātyantika-duḥkha-nivṛttiḥ. The struggle for existence is to minimize miserable condition of life and increase enjoyment. We the living entities, we are part and parcel of God. Mamaivāṁśo jīva-bhūtaḥ (BG 15.7). Jīva-bhūta, jīvas, all jīvas, living entities, they are part and parcel of Kṛṣṇa, or God. When we speak of "Kṛṣṇa," means God. God has got many thousands of names, but this one name is chief. Kṛṣṇa means "the all-attractive." Kṛṣṇa attracts everyone. Or one who attracts everyone, He is God. God cannot be attractive for some men or some living entities, and not for others. By His opulence, by His richness, by His power, by His beauty, by His knowledge, by His renunciation, by His reputation, God is all-attractive.
Lecture on SB 1.2.6 -- Montreal, August 3, 1968:
So kṛṣṇa-varṇaṁ tviṣākṛṣṇaṁ sāṅgopāṅgāstra-pārṣadam: (SB 11.5.32) "He is always accompanied by some associates," especially Lord Nityānanda, Lord Advaita, Śrīvāsa, Haridāsa, like that. You have seen the pictures. He is chanting and dancing with the associates and others. When Lord Caitanya was present, whenever He would go, wherever He would go and..., His attitude was dancing: "Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa..." And He was so beautiful and attractive that people would follow.
Lecture on SB 1.2.6 -- Montreal, August 3, 1968:
Kṛṣṇa's name... Kṛṣ means to become, to appear. Bhū-vācakaḥ. Or attraction. We have got attraction for material enjoying, and ṇaś ca nirvṛti-vācakaḥ. Ṇa means ānanda. Another meaning is negation. So "the Supreme Personality of Godhead, who, by His attractive features, by attraction of His bodily beauty, by attraction of His opulence, by attraction of His pastimes, so many things..." Kṛṣṇa is all-attractive. And one who is all-attractive, He is the Supreme Personality of Godhead. This is the meaning of "Kṛṣṇa."
Lecture on SB 1.2.6 -- London, August 26, 1971:
Just like in your country there are so many big men, by their richness—because they are very rich; they have got money—so they are attractive. So money is one of the feature of attraction. Therefore God must be the supreme wealthy person. Otherwise He is not God. Another attraction is beauty. So God must be the most beautiful. You have seen the picture of Kṛṣṇa so many times. Perhaps you are convinced that you have never seen such a beautiful picture, although He's little blackish. So in this way, "God," "Kṛṣṇa" means all-attractive. He's attractive by His opulences, six kinds opulences, which I have described many times in this class. Another name is adhokṣaja, this name here.
Lecture on SB 1.2.6 -- London, August 26, 1971:
There are many millions and trillions of names of God, but in the Vedic literature it is said that out of all kinds of names designated... Not designated. Designated will be wrong word. Actually. Because God name, God's name is given according to His transcendental quality. Just like this word, "Kṛṣṇa." "Kṛṣṇa" means, real means the all-attractive. So because He has got transcendental qualities to attract everyone, He can attract the richest man, He can attract the most beautiful man or woman, He can attract the most strong man, He can attract the most wise man; therefore He's all-attractive. So adhokṣaja means you cannot perceive. You cannot have any actual idea of God by your mental speculation. He is called adhokṣaja.
Lecture on SB 1.2.6 -- Hyderabad, November 26, 1972:
Adhokṣaja means the Supreme Lord, God. God has got many names. Actually God has no name, but according to different calculation or different situation, He has got a name. Just like Kṛṣṇa. Kṛṣṇa is the characteristic of the Supreme Lord. Kṛṣṇa means all-attractive. If God is not all-attractive... Not everyone is all-attractive, but God is all-attractive. Therefore, He is called Kṛṣṇa. God appeared as the son of Vasudeva or Nanda Mahārāja, therefore He is called Yaśodānanda, Nandananda, Vasudevanandana. His relationship. Kṛṣṇa enjoys the company of Śrīmatī Rādhārāṇī, therefore He is called Rādhā-ramaṇa. Rādhā-Govinda. So God's name is there according to His pastimes, relationships.
Lecture on SB 1.2.6 -- Hyderabad, November 26, 1972:
So Kṛṣṇa is the supreme name because it means all-attractive. Similarly, here it is name, God's name, Adhokṣaja. Adhokṣaja. Adha. Adha means defeated. Adha-kṛta. Subdued. What is that subdued? Akṣaja-jñānam. Akṣa. Akṣa means eyes, direct perception. We want... We say sometimes, "Can you show me God?" Akṣa. Or akṣaja means ah, the alphabet, and kṣa, beginning from ah up to kṣa. So all the letters are there. So we make words by combination of these letters. So akṣaja, so within our power, we make so many words by combining these alphabets, but God is beyond that.
Lecture on SB 1.2.7 -- New Vrindaban, September 5, 1972:
Bhāga, bhāga means fortune. One who is opulent with six kinds of fortunes. We can understand it very well. Just like in our, in this material world, if one man is very rich, he's attractive. Everybody speaks about him. Even he is a nonsense number one, if he has got money, everyone will speak about him. At least in this age it is going on. Nobody considers of anything but if somehow or other one becomes very rich, he becomes a popular figure. So God must be richest. Here, within this material world we can claim, "I am richer than that," but somebody is richer than me. I cannot claim that "Nobody is richer than me." That is not possible. We shall find out less rich than me and we can find out more rich than ourselves. Two things we can. But when you come to God, you will find nobody is richer than Him.
Lecture on SB 1.2.10 -- Delhi, November 16, 1973:
So we are worshiping Kṛṣṇa. His simple business is, as we have described, Rādhā-Mādhava, He is lover of Śrīmatī Rādhārāṇī. Kṛṣṇa means lover. This very word Kṛṣṇa means "all-attractive." You can attract by your love, not by anything else. Therefore His name is Kṛṣṇa. I have read one book, Aquarian Gospel, among the Christians. In that book it is said that the word Christ has come from the word Christo, Christo, it is a Greek word, and the meaning of Christo is "lover, anointed." So I think the word Christ is apabhraṁśa of Christo, and Christo... In India still, if one's name is Kṛṣṇa, we call him Kriṣṭo, or sometimes Keṣṭo.
Lecture on SB 1.2.10 -- Delhi, November 16, 1973:
Satyaṁ paraṁ dhīmahi. Here everything is perverted. Reflection, shadow. The example is given. Just like in the desert, sometimes we find water. The reflection of the sunshine makes a false replica of water, exactly. But there is no water. There is no water, and the reflection of water. Similarly, in this material world there is only reflection of that love. Actually, there is no love. It is the mirage on the desert. Therefore, if we want really love, this word can be applied only to Kṛṣṇa, all-attractive.
Lecture on SB 1.2.14 -- Los Angeles, August 17, 1972:
And those who are throwing on the street or on the water, so that body will become stool. Because if you throw on land, some jackals and some animals, some vultures, they will come and eat, and by, after eating, it will be stool. So either ashes or stool or earth. This is the last stage of this body. And we are taking of this stool, ash and earth so much without caring for the real vital force which moving the body. We are very much careful for ash, stool, and earth, not careful of the living force which is moving this body, beautiful body. This body is beautiful, very attractive, very important, so long that spiritual spark is there. Otherwise it is stool, ash and earth. They do not know this.
Lecture on SB 1.3.14 -- Los Angeles, September 19, 1972:
Pradyumna: (leads chanting, etc.)
- ṛṣibhir yācito bheje
- navamaṁ pārthivaṁ vapuḥ
- dugdhemām oṣadhīr viprās
- tenāyaṁ sa uśattamaḥ
- (SB 1.3.14)
Translation: "O brāhmaṇas, the ninth incarnation of the Lord, prayed for by sages, was King Pṛthu, who cultivated the land to yield various produces, and for that reason the earth was beautiful and attractive."
Prabhupāda: So this refers to King Pṛthu, Mahārāja Pṛthu. So his father's name was King Veṇa. And his father's name was... I don't remember. Perhaps Aṅga, like that. So the Veṇa's father married one woman. She was the daughter of Death, means the family was not very good. So as a result of this marriage, a son was born, whose name was Veṇa, who came out to be first-class rogue. So the father of Veṇa wanted to reform him in so many ways, but he could not. The son was not to be corrected. So the father became disgusted, and one day he left home without any knowledge of the family members or the officers and king. He left.
Lecture on SB 1.3.17 -- Los Angeles, September 22, 1972:
Therefore it is said that anyān, apāyayat surān anyān mohinyā mohayan striyā. Those who are sura, demigods, they were given the nectar, and others... Others means opposite number of surān, or asurān, the atheist or the demons. They were enchanted by the beautiful form of Mohinī. Kṛṣṇa's another incarnation is female, Mohinī, charming—so much charming that even Lord Śiva was after the girl. Lord Śiva, he is supposed to be dhīra, but he became charmed, and he was after that girl. So when Kṛṣṇa... Kṛṣṇa is already beautiful, but when He takes the shape of a woman, how beautiful He became, we can just imagine. Woman are naturally beautiful. They are called "fair sex." So mohinyā. So this Mohinī, this attractive feature of woman, is advantage and disadvantage also. It requires simply handling. Then it is advantage.
Lecture on SB 1.3.17 -- Los Angeles, September 22, 1972:
So here it is very clearly described that anyān mohinyā. Mohinī, mohinyā striyā, by the formation. So we should not be attracted. But generally, people are attracted. The whole world, the material world is going on that the woman is attractive for man and the man is attractive for woman. Puṁsaḥ striyā mithunī-bhāvam etam. This is the general platform of attraction between man and woman. And when they are united by such attraction, then they become more materially knotted
Lecture on SB 1.3.21 -- Los Angeles, September 26, 1972:
So Satyavatī gave birth to Vyāsadeva, such a son, Vyāsadeva, incarnation of God. Vyāsadeva is not ordinary being. An incarnation of Nārāyaṇa. And he was meant for expanding Vedic knowledge. Then again, Vyāsadeva was born, but nobody could understand. She remained a virgin girl by the blessings of Parāśara Muni. Then she was again attractive to Mahārāja Śantanu. Mahārāja Śantanu became attracted by Satyavatī, and he wanted to marry. But Mahārāja Śantanu had his son. So her father objected. So king proposed to the fisherman that "I want to marry your girl." So the father said, "No, no, I cannot allow my girl to marry with you because you are already married. You have got your son, elderly son, Bhīṣmadeva." So he was a little sorry, Śantanu Mahārāja.
Lecture on SB 1.5.14 -- New Vrindaban, June 18, 1969:
That is transcendental platform, and in that platform you can understand God. God is Vāsudeva, and in the vasudeva platform... So ramante yogino 'nante satyānande cid-ātmani. That is cid-ātmani. Cit means knowledge; ātmani means self. In that platform. Iti rāma-padenāsau paraṁ brahmābhidhīyate (CC Madhya 9.29). This is the description, this is the meaning of the word rāma. Rāma, this word, comes from ramante, ram. Ram-dhātu. Ram means enjoyment. And rāma means the full of pleasure. If you contact with Rāma, or Kṛṣṇa, the absolute attractive, then you are placed in the absolute platform for eternal enjoyment.
Lecture on SB 1.5.17-18 -- New Vrindaban, June 21, 1969:
So we were discussing in our last meeting that if a person, by sentiment or by persuasion or by some material gain or somehow or other, decides to accept the statement of Bhagavad-gītā, Kṛṣṇa... Kṛṣṇa says that sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). Ekam: "Only unto Me." He even does not say that there are many incarnations of Kṛṣṇa, but He says, mām ekam. So this ekam can be understood in this way, that when we speak "Kṛṣṇa," this term includes everything Kṛṣṇa, all-attractive. But we can capture everything in Kṛṣṇa simply by... Just like the same example, as we have repeatedly..., that by supplying food in the stomach, you supply food to all the limbs of the body.
Lecture on SB 1.5.18 -- New Vrindaban, June 22, 1969:
So Kṛṣṇa is so nice. Yes. He's the all-attractive. He hypnotizes His devotee in spite of... Just like the Pāṇḍavas. The Pāṇḍavas, they were Kṛṣṇa's friends. Arjuna was friend. All the brother... Arjuna was very intimate friend, but other brothers, four brothers, they were also Kṛṣṇa's friend. And Kuntī, the Pāṇḍavas' mother, she happened to be the aunt of Kṛṣṇa. So they were well, mean, established in relation with Kṛṣṇa. But as a result, they were banished for twelve years.
Lecture on SB 1.5.18 -- New Vrindaban, June 22, 1969:
Just like Bhaktivinoda Ṭhākura says, mānasa deho geho, jo kichu mora, arpiluṅ tuwā pade, nanda-kiśora. Kṛṣṇa's another name is Nanda-kiśora. Kṛṣṇa has thousands and thousands of names, but this word, Kṛṣṇa, is the original name, the exact name, "all-attractive." So here Nanda-kiśora. Nanda-kiśora means the young boy of Mahārāja Nanda, Nanda-kiśora. So Bhaktivinoda Ṭhākura addressing, "My dear Nanda-kiśora, young boy of, young child, or young son of Nanda Mahārāja," mānasa deho geho, "my mind, my body, my family," mānasa deho geho jo kichu, "whatever I think 'This is mine...' " Because we are conditioned souls, "my," "I," and "mine," this is our disease.
Lecture on SB 1.5.25 -- Vrndavana, August 6, 1974:
Nitāi: Translation: "Once only, by their permission, I took the remnants of their food, and by so doing, all my sins were at once eradicated. Thus being engaged, I became purified in heart, and at that time the very nature of the transcendentalist became attractive to me."
Prabhupāda:
- ucchiṣṭa-lepān anumodito dvijaiḥ
- sakṛt sma bhuñje tad-apāsta-kilbiṣaḥ
- evaṁ pravṛttasya viśuddha-cetasas
- tad-dharma evātma-ruciḥ prajāyate
- (SB 1.5.25)
Very simple process of awakening Kṛṣṇa consciousness. This ātma-ruciḥ... Ātma-ruciḥ means attraction for the self, or soul. There are ātmā. Ātmā means sometimes this body.
Lecture on SB 1.5.32 -- Vrndavana, August 13, 1974:
If we fix up our mind... Mām eva ye prapadyante. If we fix up our śaraṇāgati, surrender to the Supreme, then there is no question of falling down. Mām eva ye prapadyante māyām etāṁ taranti te (BG 7.14). Just like Haridāsa Ṭhākura was tested once by Māyā, and in another time he was tested by a prostitute to allure him... He was young man. Haridāsa Ṭhākura was very beautiful young man. So under diplomacy of Rāmacandra Khān he was to be entrapped. You know the story. That is stated in the Caitanya-caritāmṛta. But Haridāsa Ṭhākura was not entrapped, because he was strong, strong enough. Mām eva ye prapadyante māyām etāṁ taranti. Māyā could not do anything. Although Māyā came there at dead of night, very beautiful, attractive dress, attractive feature, attractive words—this is māyā—so he was not allured. The... Rather, the veśyā, or the prostitute, became converted into a Vaiṣṇavī.
Lecture on SB 1.5.35 -- Vrndavana, August 16, 1974:
Aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47)—everything complied. Kṛṣṇa, the richest personality, the most beautiful personality, the most wise. He has given the Bhagavad-gītā. Apart from other instructions, the Bhagavad-gītā is there. Who has given such wise instruction throughout the whole world, throughout the whole universe? Nobody has given. God means the wisest, the richest, the most powerful, the most beautiful. So He was so beautiful that 16,108 very, very beautiful women... And this is married. And unmarried, many millions, they were attracted by Kṛṣṇa, the most beautiful. Śyāmasundara. His name is sundara, very beautiful. Although śyāma, blackish, still He's so attractive. Kandarpa-koṭi-kamanīya-viśeṣa-śobham (Bs. 5.30). Kandarpa-koṭi, He's so beautiful that He can surpass in His beauty the Cupids, millions and millions of Cupids. His name is Madana-mohana. Madana-mohana, Madana is Cupid. Cupid enchants everyone, but he is enchanted by Kṛṣṇa. Therefore His name is Madana-mohana.
Lecture on SB 1.7.7 -- Vrndavana, September 6, 1976:
So bhakti means yato bhaktir adhokṣaje. That means..., bhakti means love. Unless you have bhakti... Just like you are giving me so many garlands. Why you are giving me? Because you love me. Otherwise there was no necessity. There was no necessity. A third person is not coming. But because you have got some love, therefore you are worshiping your spiritual master. So bhakti means love. Without love there is no question of bhakti. So this bhakti has to be awakened. That is stated in the Caitanya-caritāmṛta: nitya-siddha kṛṣṇa-bhakti. Bhakti is there. Otherwise as I have said many times, how you have become bhakta? There are European, American girls here present. For kṛṣṇa-bhakti they have sacrificed everything. Even they do not dress attractively so that they may be attractive to other boys, and their life may be spoiled. Why? For bhakti.
Lecture on SB 1.7.10 -- Vrndavana, September 9, 1976:
So this śloka is still more elaborately explained in the Caitanya-caritāmṛta. This is the summary. Śrī Caitanya Mahāprabhu explained this verse in sixty-four ways, each word explained—and how many ways each word can be explained—and from all angles of vision He has proved that Kṛṣṇa is all-attractive. So Caitanya Mahāprabhu's scholarship... Of course, He is the Supreme Personality of Godhead. There is no comparison to His excellence in every respect. Six opulences. Na caitanyāt kṛṣṇāj jagati para-tattvaṁ param iha. That is explained by Kavirāja Gosvāmī. Ṣaḍ-aiśvaryaiḥ pūrṇo ya iha bhagavān sa svayam ayam (CC Adi 1.3). He has explained like that. Ṣaḍ-aiśvaryaiḥ pūrṇaḥ—all knowledge, all beauty, all strength—everything in full. Pūrṇam. Pūrṇam idam. Pūrṇāt pūrṇam udacyate (Īśopaniṣad, Invocation). He is pūrṇa, and whatever He does, that is also pūrṇa. You cannot find any defect in the creation of the Lord. In the arrangement of maintenance and in the arrangement of annihilation you cannot find out any flaw. Perfection. Pūrṇa.
Lecture on SB 1.7.22 -- Vrndavana, September 18, 1976:
Either illicit or legal, there is suffering. So this is saṁsāra. This is the key of saṁsāra, to keep one packed up, compact in these material desires. So, so many things are there, apavarga. But Kṛṣṇa is the only means. When one is attracted by Kṛṣṇa, Madana-mohana... Madana means lusty desires. And Kṛṣṇa, Madana-mohana. He is so attractive that one forgets lusty desires. Therefore His name is Madana-mohana. So if you don't contact with Madana-mohana, then you'll be suffering madana-dahana. Dahana means this, dahyamānānām, always suffering the blazing fire of lusty desires. Unless you become Kṛṣṇa conscious, you'll have to suffer. Therefore it is said dahyamānānām apavargo 'si: "You are the apavarga."
Lecture on SB 1.8.21 -- Mayapura, October 1, 1974:
Of course, I am Indian, so I have tried my best to give you this Kṛṣṇa consciousness. It was the duty of the Indians to preach this cult. But even they are not doing, so you can take up, and for the benefit of the human society, you simply preach about Kṛṣṇa. Kṛṣṇāya. We are speaking of this Kṛṣṇa, not that Kṛṣṇa, the "aborigine-Kṛṣṇa" or "the black Kṛṣṇa." "No, kṛṣṇa means black." No, Kṛṣṇa means many things. Kṛṣṇa means also attractive. Does not mean... Kāla-Kṛṣṇa does not mean that He's black. He's... "Your Kṛṣṇa is black." Yes, my Kṛṣṇa is black, but at the same time all-attractive. So many beautiful gopīs all became attracted.
Lecture on SB 1.8.33 -- Mayapura, October 13, 1974:
So whole thing is summarized in one word: "Kṛṣṇa," means all-attractive. He draws the attraction of Vasudeva. He draws the attraction of Yadu-kula. He draws the attraction of Arjuna. He draws attraction of everyone, all devotees. Mama vartmānuvartante pārtha sarvaśaḥ. The whole world, civilized world, they have got some religion-Christian religion, Muhammadan religion, Hindu religion, Buddhist religion, and many other subordinate religions. Under the groups of Christian, there are so many churches-Protestant, Catholic. In the Muhammadans, they have got Shiya, Suni, Sek,(?) so many. In Hindus also, Vaiṣṇavas and Śāktas and Sauras, Gāṇapatyas, so many.
Lecture on SB 1.8.33 -- Mayapura, October 13, 1974:
So you can call the Supreme Lord Kṛṣṇa or something else. Just like Muhammadans, they say "Allah." Allah means "the Supreme Being." Allah akbar. And the Christian says "God is great." And we say paraṁ brahma paraṁ dhāma (BG 10.12), or Kṛṣṇa, all-attractive. But the aim is to understand Kṛṣṇa, that Kṛṣṇa personally appears so that your misgivings, misunderstandings may be mitigated immediately—"Here I am." The Kṛṣṇa consciousness movement is for this purpose, that "You religionists, you philosophers, you scientists, you speculators, you are all... theosophists, so many, you are searching after God, and here is God, Kṛṣṇa." But they are so unfortunate, they'll not accept it. "No, why shall I accept Kṛṣṇa as God?" Then why you shall not? That is our question. If you do not accept Kṛṣṇa as God, then you must know what is God. That, if I ask him, "Do you know what is God?" "That I do not know."
Lecture on SB 1.8.33 -- Mayapura, October 13, 1974:
So everything is Kṛṣṇa's unlimited. So therefore all-unlimited means Kṛṣṇa, all-attractive. That is the real name of God, if God can be given one name. Because God has no name, but His names are given according to His activities. Then how to concentrate in one name? That one name is Kṛṣṇa, all-attractive. That is the real name of Kṛṣṇa.
Lecture on SB 1.10.13 -- Mayapura, June 26, 1973:
Pradyumna: Purport: "Kṛṣṇa is naturally attractive for all living beings because He is the chief eternal amongst all eternals."
Prabhupāda: Yes. Kṛṣṇa, the very name, suggests attractive. Kṛṣṇa means all-attractive. He has got, because He's complete, pūrṇa, so He has got all the attractive features, from material point of view, spiritual point of view. Therefore His name is Kṛṣṇa. And He delivers the fallen souls from the miserable condition. He attracts and He delivers. Kṛṣṇa. Therefore kṛṣṇa means Paraṁ Brahman. Paraṁ brahman iti śabdyate. Rāma also, the same thing, Paraṁ Brahman.
So Kṛṣṇa is all-attractive, by opulence, by His power. Our definition of God is very simple. We do not define God as avyakta. Avyakta means "cannot be explained." If you cannot explain, then what you will understand? The Māyāvādīs, they say that God cannot be explained.
Lecture on SB 1.16.16 -- Los Angeles, January 11, 1974:
Kṛṣṇa's name is Rādhā-ramaṇa. Because Kṛṣṇa enjoyed with Rādhārāṇī, therefore His name is Rādhā-ramaṇa. Kṛṣṇa's name is Govinda. Because He gave pleasure even to the cows, therefore His name is Govinda. Or Kṛṣṇa gives pleasure to every sense; therefore His name is Govinda. There are so many thousands and millions of names of Kṛṣṇa. Actually, His name is calculated in relationship with devotee. That is Kṛṣṇa's name. And there are devotees in all fields of life, amongst human beings, among demigods, among plants, amongst trees, among animals, among insects. Everywhere, Kṛṣṇa has got His relationship. So therefore the supreme name of the Lord is Kṛṣṇa. Kṛṣṇa means all-attractive. That is the meaning. (aside:) Please sit down properly. Kṛṣṇa's name is... This is the supreme name, Kṛṣṇa, "All-attractive." He can attract everyone.
Lecture on SB 1.16.16 -- Los Angeles, January 11, 1974:
So when Kṛṣṇa takes His birth, appears, as a son, so there must be father and mother. But who can be His father and mother? His devotee. Because His business is with the devotees; with no other else. When He wants father and mother, the devotee must be father... Even when He wants some enemy, the devotee will become His enemy, what to speak of father and mother. Therefore He is all-attractive. He is as much attractive to His father and mother, similarly, He is attractive to the small calf. You have seen the picture. Kṛṣṇa is embracing. Kṛṣṇa is not simply embracing Rādhārāṇī or the gopīs. He is embracing the insignificant animal, calf. Therefore He is all-attractive.
Lecture on SB 2.1.5 -- Los Angeles, August 13, 1972:
Tasmād bhārata sarvātmā bhagavān īśvaro hariḥ (SB 2.1.5). He bhārata sarvātmā iti bhagavān iti sundarya. This very... Each word of Śrīmad-Bhāgavatam is important. This bhagavān word means all-attractive. Bhagavān... I've explained several times, bhaga means opulences, and van means one who possesses. So there are six kinds of opulences: richness, reputation, strength, beauty, wisdom and renunciation. Six kind of opulences. So anyone who possesses these six kinds of opulences in full, not partially, He's Bhagavān, or the Supreme Personality of Godhead. Take, for example, we are attracted.
Lecture on SB 2.1.5 -- Los Angeles, August 13, 1972:
Take, for example, we are attracted. Suppose some rich man comes in this meeting, very rich man, very famous. We shall immediately be prepared to receive him, because he's attractive. If some reputed philosopher or scientist comes, we shall immediately be prepared to receive him nicely, because he's attractive. So these things are attractions: richness, beauty, education, knowledge, reputation, strength—either bodily strength or political strength or monetary strength; there are so many divisions of strength. So if one is strong, powerful, if one is beautiful, if one is wise, reputed, these things are attraction. Therefore the very word is used "Bhagavān," because God is all-attractive, Kṛṣṇa is all attractive. So he recommends that Bhagavān, that beautiful Kṛṣṇa, all-attractive, all-powerful, He should always be remembered. Smartavyaḥ śrotavyaḥ. And He should always be heard about His activities.
Lecture on SB 2.1.5 -- Los Angeles, August 13, 1972:
We have published. It will come very soon. Kṛṣṇa... The... Full of activities of the Lord, in two volumes of four hundred pages. So simply if you read and hear the activities, either read or hear, both of them are śravaṇam. Activities of the Lord, you get liberation, simply by reading. You have got a tendency for reading book or hearing about somebody, but, generally, for our sense gratification we hear some man and woman making love affairs, and that is the subject matter of a drama or a fiction or a story. The same tendency, if you transfer for hearing about Kṛṣṇa, you get liberation. It is so nice thing. And you'll find so attractive to read about the activities of the Lord that they will... Cannot leave the book. The Nectar of Devotion and Kṛṣṇa. It is practically. If you go on reading, you'll find at times some philosophical topics, but the story is so attractive. Because God, Kṛṣṇa is so attractive, His activities are also attractive.
Lecture on SB 2.1.5 -- Los Angeles, August 13, 1972:
Uttama-śloka means when Kṛṣṇa is described, He's described by chosen language, not ordinary language. You'll find, those who are students of Śrīmad-Bhāgavatam, you'll find each and every word so nice and so sublime, even from literary point of view. Therefore He's called Uttama-śloka. And His līlā, His pastimes So Śukadeva Gosvāmī admits that "Although I was situated in the liberated stage of life, still I was attracted by the activities or pastimes of Lord Kṛṣṇa." Pariniṣṭhito' pi nairguṇya uttama-śloka-līlayā, gṛhīta-ceta rājarṣe. "My dear King, I, I heard it wholeheartedly. It was, it is so nice, it is so sublime that it was attractive to me."
Lecture on SB 2.1.5 -- Delhi, November 8, 1973:
That is Kṛṣṇa consciousness movement. Think of Kṛṣṇa. Think of Kṛṣṇa. That is Kṛṣṇa's advice. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Kṛṣṇa wants that you come back home, but you have to get the body. How you can get the body? Man-manā bhava mad-bhaktaḥ. You simply think of Kṛṣṇa. Don't think of the hog or hoglike animals. You think of Kṛṣṇa. You have to think something. Why not think Kṛṣṇa, so nice figure, no, so attractive figure? So śrotavyaḥ, and thinking. Sadā tad-bhāva-bhāvitaḥ. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). The... Hear also. Unless you hear about Kṛṣṇa, how you can become...? How your mind can be absorbed if you do not know what is Kṛṣṇa?
Lecture on SB 2.3.17 -- Los Angeles, July 12, 1969:
There was great meeting in Naimiṣāraṇya, a place, a very sacred place in India. If you sometimes go to India, you'll try to find out this place. It is in northern India and there is a big city, very well known city, Lucknow. And it is about forty or fifty miles from Lucknow. But the place is so nice, so attractive, that any man who goes there will find immediately spiritually impelled(?), it is so nice place, Naimiṣāraṇya. So it is very old place. Formerly, when sages used to hold their meeting, they generally held their meeting in that place, Naimiṣāraṇya.
Lecture on SB 2.9.9 -- Tokyo, April 25, 1972, Informal Class in Room:
So everything is there. If you do not practice, what can I do? The transliteration is there, the accent is there, and now our Pradyumna is there also. Utilize time; become attracted. As Kṛṣṇa is all-attractive, you become attracted at least to some. Kṛṣṇa is all-attractive. You cannot become all-attracted. At least you become attracted to some. They are becoming attracted by good apartment, by shaving the beard or..., like that. You told me they are trying to remain young?
Lecture on SB 2.9.11 -- Tokyo, April 27, 1972:
Supeśasaḥ means this. Just like we are old man. Now it has become slackened. But when I was young it was very tight. This is called supeśasaḥ, muscles very tight. Supeśasaḥ means young, all young. Suvarcasaḥ, and luster. When a man is young, there is some luster, attractive luster. This is nature's gift. A woman becomes... A girl becomes full of youth, lustrous. A man, a boy becomes... Attraction. Without attraction, there cannot be sex. And without sex, there will be stopped of generation. So by nature these things are there. So śāstra makes some adjustments. The natural attractions are there, but they know what is the meaning of this attraction. Therefore, according to Vedic rules, the boy is selected by the father, the girl is selected by the father. They are given in marriage so that that natural attraction can be utilized for generating good population, not prostitution.
Lecture on SB 2.9.16 -- Tokyo, April 30, 1972:
Pradyumna: Translation: "The Personality of Godhead, seen leaning favorably towards His loving servitors, His very sight intoxicating and attractive, appeared to be very much satisfied. He had a smiling face decorated with an enchanting reddish hue. He was dressed in yellow robes and wore earrings and a helmet on His head. He had four hands, and His chest was marked with the lines of the goddess of fortune." (SB 2.9.16)
Prabhupāda: So full description of God. So four hands... We read in the previous verses that the devotees also were of four hands. So there is no change in the bodily feature. Purport?
Lecture on SB 3.25.4 -- Bombay, November 4, 1974:
Therefore those who are trying to understand Kṛṣṇa, or partially... We cannot understand fully Kṛṣṇa. That is not possible. We have not so capacity. Because Kṛṣṇa is so big. Advaitam acyutam anādim ananta. So with our limited knowledge we cannot understand... Even Kṛṣṇa does not understand Himself, Kṛṣṇa is so great. Kṛṣṇa Himself, He does not know why He's so much attractive. Therefore, to understand this knowledge, why Kṛṣṇa is so attractive, He became Lord Caitanya, taking the ecstatic emotion of Śrīmatī Rādhārāṇī. Rādhā-bhāva-dyuti. That's a very great science. Kṛṣṇa is such that Kṛṣṇa... Of course, it is our calculation that Kṛṣṇa does not understand Himself. So to understand Kṛṣṇa, fully Kṛṣṇa, it is not possible. But as far as our limited knowledge is concerned, if we understand Kṛṣṇa so much, that is our perfection. That is our perfection. Therefore Kṛṣṇa says, janma karma me divyaṁ yo jānāti tattvataḥ (BG 4.9).
Lecture on SB 3.25.26 -- Bombay, November 26, 1974:
So real thing is bhakti, bhaktyā. Therefore it is said, bhaktyā pumāñ jāta-virāga aindriyāt. And the more you serve Kṛṣṇa, serve Kṛṣṇa... You give Kṛṣṇa to eat; you give Kṛṣṇa to be dressed nicely. Then you will forget dressing of yourself. Now see these devotees. They are dressing Kṛṣṇa so nicely, they are satisfied with that dressing of Kṛṣṇa. They are not very much busy for dressing themselves. This is bhakti-yoga, virāga. Everyone is very busy how to dress himself very nicely so that he may be attractive, but if you try to dress Kṛṣṇa nicely, then you will forget yourself how to dress nicely. Is it not practical? Anyone will agree. These Vaiṣṇavas, these boys, they are young boys. The girls, they are... They don't care for their dress because they are dressing Kṛṣṇa. This is the way. You dress Kṛṣṇa nicely. You give Kṛṣṇa nice foodstuff.
Lecture on SB 3.25.29 -- Bombay, November 29, 1974:
So in this Kali-yuga nobody is interested even. We are spreading Kṛṣṇa consciousness, very few people are interested to know about Kṛṣṇa or the Supreme Being. So that is not human life. Human life means when we inquire about the Absolute Truth. That is human life. So there are so many societies, so many religious institutions. But nobody is interested to know Kṛṣṇa, or the Supreme Being. Kṛṣṇa means the Supreme Being, all-attractive. No educational system, no university.
Lecture on SB 3.25.29 -- Bombay, November 29, 1974:
These are the description in the Vedas. Veṇuṁ kvaṇantam, the Supreme Personality of Godhead, Govinda, is playing on His flute. Veṇuṁ kvaṇantam aravinda-dalāyatākṣam (Bs. 5.30). And His eyes are like the petals of lotus flower. Veṇuṁ kvaṇantam aravinda-dalāyatākṣaṁ barhāvataṁsam. There is a feather of peacock, asitāmbuda-sundarāṅgam, His complexion is like black cloud but very, very beautiful. Veṇuṁ kvaṇantam aravinda-dalāyatākṣaṁ barhāvataṁsam asitāmbuda-sundarāṅgam, kandarpa-koṭi-kamanīya. He is so beautiful that more attractive than many, many hundreds and thousands of Cupid. Kandarpa-koṭi-kamanīya-viśeṣa-śobhaṁ govindam ādi-puruṣaṁ tam aham bhajāmi (Bs. 5.30). This is the Govinda's description. There are so many descriptions.
Lecture on SB 3.25.35 -- Bombay, December 4, 1974:
So here it is said, paśyanti te me rucirāṇi. Kṛṣṇa is so beautiful, rucirāṇi. Rucira means very attractive. Now, fortunately, people in Bombay say that our Deity here is more beautiful. They say there is no such Deity in Bombay city. So this is our duty, to dress Kṛṣṇa in such an attractive way that people at least see that it is very beautiful. Then he becomes a devotee, simply by appreciating. Simply by appreciating, if they say, "Now the Deity worship is very nice," then they go a step forward, step forward immediately, simply by appreciation. Then other things will come gradually.
Lecture on SB 3.26.5 -- Bombay, December 17, 1974:
Then your desire for dressing nicely will vanish. Paraṁ dṛṣṭvā nivartate (BG 2.59). Bhakta is satisfied when Kṛṣṇa is very nicely dressed. He doesn't care for his own dress. Therefore this colorful life is diminishing. Here we are trying to become very nicely dressed, to be attractive by others. But when one becomes a Vaiṣṇava, he is no more interested in this colorful life. But he is interested in the colorful life of Kṛṣṇa. He is interested, paraṁ dṛṣṭvā nivartate. He is satisfied.
Lecture on SB 3.26.7 -- Bombay, December 19, 1974:
Ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12). So... But we are searching after ānanda in this material world, and that is described here that saṁsṛtir bandhaḥ pāra-tantrya, under material condition and changing this body one after another. This is not ānanda. Satyānande cid-ātmani. Ānanda is available on the spiritual platform. Satyānande cid-ātmani. Ramante... Iti rāma-padenāsau paraṁ brahma abhidhīyate. Therefore the yogis, they enjoy, ramaṇa, in the spiritual world. That ānanda is called Rāma, Hare Rāma. Hare Kṛṣṇa. Kṛṣṇa is also attractive, and Rāma is enjoyment. So when we dovetail our activities with Rāma and Kṛṣṇa, then our life becomes happy. Before that there is saṁsṛtiḥ.
Lecture on SB 3.28.21 -- Nairobi, November 1, 1975:
This morning we were speaking that London, it is without sunlight practically throughout the whole year. Long ago, in 1969, in the television, the television man asked me that "Where is hell?" and "It is here in London." (laughter) That was published in the paper. There is such a... And always dark and always moist and always so cold. So this is hell. Why you have to search out hell? Here is hell. Simply you bring money from outside, exploiting others, and construct big, big building. It is little attractive. People come here as tourist. Otherwise who comes here to see the hell? So actually that is the...
Lecture on SB 5.5.1-2 -- Stockholm, September 7, 1973:
So mahat-sevāṁ dvāram āhur vimuktes. And just the opposite number is, mahat-sevāṁ dvāram āhur vimuktes tamo-dvāraṁ yoṣitāṁ saṅgi-saṅgam. Yoṣit. Yoṣit means enjoyable, female, or prakṛti. The nature has made in such a way that the male form, or female form, that attracts, that is called yosit. There are so many things for our attraction, not that simply woman is attractive. No. Woman is a form. Rūpa, rasa, śabda, gandha, sparśa, this is called the tāṇ-mātra, enjoying... We have got senses, so there must be object of enjoyment of the senses. The eyes, they have got also the object of sense gratification.
Lecture on SB 5.5.2 -- Hyderabad, April 12, 1975:
Acyutānanda: Question: I believe in Kṛṣṇa but please clarify the following doubts. Lord Kṛṣṇa is the Supreme Personality of Godhead, so when Kṛṣṇa is the only God in the world, the creator of the whole universe, then why the existence of Jesus Christ and Allah? Why should not only one God for all? Why Christians and Muslims are not accepting Kṛṣṇa as God?
Prabhupāda: They are accepting God, but they did not disclose the name of God because the people are unable to understand. "Kṛṣṇa" means "the all-attractive." That is the meaning of Kṛṣṇa. So unless God is all-attractive, how He can be God? "Kṛṣṇa" means all-attractive.
Lecture on SB 5.5.5 -- Stockholm, September 10, 1973:
You know the elephant is captured for sense gratification. You know that? Elephant is captured. A big elephant, to capture, it is very difficult. But a female elephant goes there, and he comes for sex, and the female elephant goes forward. Then she brings in a place where there is a big pit and he falls down, the male elephant. Then he becomes captured. Yes. These are the nature's example, how for... And not only sex. Just like the bees. They enter into the lotus flower for eating honey, and they are enjoying. In the meantime, the lotus flower petals becomes closed. So he becomes entrapped, cannot come out, dies. The fish. The fish, how they tackle? You know? You have seen the, what is called, tackle? What is that? There is a small attractive foodstuff, and the fish comes, and as soon as he swallows, bas, he is captured.
Lecture on SB 5.6.5 -- Vrndavana, November 27, 1976:
So you cannot be desireless. Desireless means kāma. You cannot be. But desire has to be purified. That is wanted. Kāma, kāma kṛṣṇa-karmātmane. Kāma should be utilized. The same desire should be utilized for Kṛṣṇa's service. Then it is bhakti. Then it is prema. We sometimes mistake the activities of gopīs, it appears just like lusty affairs, but actually that is not. Gopīs used to dress themselves very nicely, attractively, so that Kṛṣṇa may be very pleased. That was gopīs' desire. Just like in the material world the woman dresses very nicely so that a man may be attracted upon her, and then both of them will fulfill their sex desire or sense gratification.
Lecture on SB 5.6.7 -- Vrndavana, November 29, 1976:
So Māyāvādīs are attractive. They are very educated. They can put things in jugglery of words. That capacity they have got. So people become amazed, and almost everyone... So therefore they are not very much pleased with this movement, that "Kṛṣṇa is God." We are preaching, and all full of Māyāvādīs, they are thinking, "What this nonsense is doing? Kṛṣṇa..." They think Kṛṣṇa is māyā. Viṣṇu-kalevara māyā. Kṛṣṇa says, mattaḥ parataraṁ nānyat kiñcid asti dhanañjaya (BG 7.7). Avajānanti māṁ mūḍhā manuṣīṁ tanum āśritaḥ (BG 9.11). Ahaṁ sarvasya prabhavo mattaḥ sarvaṁ pravartate (BG 10.8). Repeatedly He is saying what He is, and He is personally present and all the ācāryas confirming. Even Śaṅkarācārya, he also says sa bhagavān svayaṁ kṛṣṇa.
Lecture on SB 6.1.19 -- Denver, July 2, 1975:
So this is the profit of Kṛṣṇa conscious person. Kṛṣṇa is so attractive that if anyone only once has fully applied his mind in thinking of Kṛṣṇa and surrendering, then he becomes immediately saved from all miserable condition of this material life. So that is our perfection of life. Somehow or other, we surrender to the lotus feet of Kṛṣṇa. So here it is stressed, sakṛt. Sakṛt means "only once." So if so much profit is there simply once thinking of Kṛṣṇa, then we can imagine, those who are always engaged in thinking of Kṛṣṇa by chanting the Hare Kṛṣṇa mantra, what is their position. They are very safe.
Lecture on SB 6.1.25 -- Honolulu, May 25, 1976:
So, kuṭumbam aśucir yāyatām āsa. So in that aśuci bhṛta āsa, the sneha is there. This Ajāmila, although became the rogue number one, but the affection, natural, that is there. Affection is there. Sa baddha-hṛdayas tasminn arbhake kala-bhāṣiṇi. Attract. The child is talking in broken language—that is very pleasing, pleasing to everyone, especially the parents. So nirīkṣamāṇas tal-līlām. And he's walking, or he's crawling, he's coming to the father, coming to the mother... These things are very attractive, and we become more and more attracted, and we forget our real business. The real business we should always remember. These things are natural. It is very good, be affectionate to your children. But don't forget your real business.
Lecture on SB 6.1.26 -- Honolulu, May 26, 1976:
Just like the gopīs, they used to go to Kṛṣṇa. These gopīs, they were married, because in India twelve years, thirteen years girls are married still. I've told many incidences. So from childhood they are friends, small children, but the girls are married early, so they go to their husband's place, thirteen, fourteen years. But because they had, they prayed to Kātyāyanī when they're not married, they prayed to Kātyāyanī that "Kṛṣṇa is so beautiful. Please give me Kṛṣṇa as my husband." Kṛṣṇa is all-attractive, so Kṛṣṇa fulfilled their desire, and that is vastrāṇām. Of course, these things are not to be publicly discussed, but still you are little interested in Kṛṣṇa.
Lecture on SB 6.1.27-34 -- Surat, December 17, 1970:
The assistants of the Yamarāja, Yamadūtas, saw that they are very beautiful and their bodily features are very attractive because they are coming from Vaikuṇṭha, with four hands. So immediately they got some respectful attitude and inquired that "Who are you, that you are trying to interrupt in the administration of Yamarāja? It is not possible. You cannot... Nobody has ever interrupted with the administration of Yamarāja, so we are surprised. Who are you?" Ūcur niṣedhitās tāṁs te vaivasvata-puraḥsarāḥ.
Lecture on SB 6.1.30 -- Honolulu, May 29, 1976:
Then it will be effective. Just like immediately chanted "Nārāyaṇa." Not that one has to chant "Kṛṣṇa." "Nārāyaṇa" will do. "Govinda" will do. Must be God's name, because God and God's name... There are sahasra, one thousand Viṣṇu-stotra. God has many names, hundreds and thousands. So any name you prefer, you chant, you'll get result. This is the perfect... God, factually, He has no name. How many names you will remember? But His names are given according to His activities. Kṛṣṇa, Kṛṣṇa is the best name. Why? That Kṛṣṇa means "all-attractive." This name can attract everyone. This is the most perfect. Although God has many names, out of many names the Kṛṣṇa name is mukha or the primary.
Lecture on SB 6.1.33 -- Honolulu, June 1, 1976:
So always young. There is no old age, disease, or birth and death. Here in this material world these four things are there: birth, death, old age and disease. In the spiritual world the men are so beautiful, and imagine the women also still more beautiful, very attractive. But there is no sex. That is the feature we find in... Why there? Because, after all, we want pleasure. So in the material world the topmost pleasure is sex, because there is no other idea. So all people, even so-called yogis, swamis and... Ultimately they are coming down to sex. Whatever they have got asset, the culmination is sex.
Lecture on SB 6.1.45 -- Los Angeles, June 11, 1976:
Because they are all devotees, they did not know except Kṛṣṇa, and they prayed to the Kātyāyanī, although they are married, they prayed to Kātyāyanī before they were married, that "Let Kṛṣṇa become our husband." Kṛṣṇa is so beautiful. Naturally there is attraction. Kṛṣṇa means all-attractive. So... And they were not ordinary women. They are eternal consorts or associates of Kṛṣṇa. Ānanda-cin-māyā-rasa-pratibhāvitābhiḥ. They are expansion of Kṛṣṇa; they are not ordinary women.
Lecture on SB 6.1.56-57 -- Bombay, August 14, 1975:
Nowadays in picture they are also shown to enthuse others to become lusty, and that is the beginning of his falldown. But there is no restriction. The young men, they are seeing daily in the cinema, on the road, in their school, college. But this Ajāmila, although he was so exalted a brāhmaṇa, simply by seeing one śūdra... Śūdra means who has no training, fools, rascals. So he was embracing another woman, and that became attractive to this Ajāmila, and then he wanted to do the same thing and he became degraded. This will be described later on.
Lecture on SB 6.1.56-62 -- Surat, January 3, 1971, at Adubhai Patel's House:
So pītvā ca. Pītvā means drinking. Madhu-maireyam. Pītvā ca madhu, mada āghūrṇita-netrayā. When one becomes a drunkard, his eyes are not set up in right position. These things he saw. Mattayā viślathan-nīvyā vyapetaṁ nirapatrapam. And because both of them were drunkard, their, I mean to say, dhotis and saris were slackened. Now it has become a fashion, to slacken, but this is not very good. To make more attractive for sex indulgence, of course, this has become a fashion, but it is not very good.
Lecture on SB 6.1.62 -- Vrndavana, August 29, 1975:
But Rādhārāṇī is the servitor, serving. Rādhārāṇī is so expert that She always attracts Kṛṣṇa by Her service. This is Rādhārāṇī's position. Kṛṣṇa is called Madana-Mohana. Here in Vṛndāvana there is Madana-Mohana, and Rādhārāṇī is called Madana-Mohana-Mohinī. Kṛṣṇa is so attractive that we are attracted by Cupid, and Kṛṣṇa attracts Cupid. Therefore His name is Madana-Mohana. And Rādhārāṇī is so great that She attracts Kṛṣṇa.
Lecture on SB 6.1.64-65 -- Vrndavana, September 1, 1975:
So to avoid it as far as possible. There is no need. What is the news of a grāmya-kathā newspaper? The same thing repeated. "Here there is flood, where there is train disaster, where there is accident, and political, and one politician is giving speech, another politician is giving speech." These are the grāmya things. So we should save ourself. Grāmyair manoramaiḥ. These externally very attractive news, we should avoid it completely. We shall simply talk of Kṛṣṇa. That is the safest method. We shall simply talk kṛṣṇa-kathā. And kṛṣṇa-kathā means what Kṛṣṇa has said. That is kṛṣṇa-kathā.
Lecture on SB 7.6.3 -- Vrndavana, December 4, 1975:
They are employing four thousand, five thousand men, as master of so many servants... A devotee doesn't want this. He doesn't want any amount of money or any amount of followers. Na dhanaṁ na janaṁ na sundarīṁ kavitam. Very beautiful, attractive wife, sundarīm. This is material aspiration: "Let me have immense amount of money, a very good woman, wife or friend." This is the whole material activities. You'll see. Everyone is after money and women. This is material aspiration.
Lecture on SB 7.7.28, 32-35 -- Mombassa, September 11, 1971:
So tasya liṅgānām mūrtinām. Liṅga means mūrti. The liṅga is sometimes... Some liṅga is also... Just like śrī-liṅga, pūr-liṅga, the feminine gender, masculine gender. So here liṅga also means the mūrti, the form. Liṅga means whether he is a puruṣa, or he is a woman or man, or his form. Liṅgānām mūrtinām. Mūrtinam īkṣaṇa. Īkṣaṇa means seeing. Therefore, the Deities should be very nicely decorated, the temple should be very much cleansed, all-attractive. People may come and immediately become attracted by the Deities, īkṣaṇam, with devotion. That is the system of temple worship.
Lecture on SB 7.9.9 -- Montreal, July 4, 1968:
He will absorb everything. So don't go there." She is warning, "Don't go." In other words, Kṛṣṇa is so attractive by His activities, transcendental activities, by His beauty, by His opulence, by His strength, everything... If you read the history of Kṛṣṇa's activities in the Śrīmad-Bhāgavatam or in the Bhagavad-gītā, they are so attractive that one automatically becomes attracted and he forgets all other attraction. This is natural. This is not an artificial. Kṛṣṇa consciousness is so nice that once situated in Kṛṣṇa consciousness, you will forget all nonsense of this material life.
Lecture on SB 7.9.9 -- Mayapur, February 16, 1976:
The materialistic person, they think that Kṛṣṇa was so much fond of beautiful woman. No, no. That is not the fact. The beautiful women were after Kṛṣṇa. That is Kṛṣṇa. Kṛṣṇa is so beautiful... Kandarpa-koṭi-kamanīya-viśeṣa-śobhaṁ (Bs. 5.30). Kandarpa. Kandarpa means Cupid. We have heard the name of Cupid, very beautiful, attractive. But He is kandarpa-koṭi-kamanīya viśeṣa-śobhaṁ govindam ādi-puruṣaṁ tam ahaṁ bhajāmi. Kṛṣṇa does not want any beauty for His satisfaction. He's self-satisfied. But devotees, beautiful devotees, rich devotees, aristocratic devotees, perfect devotees, they are after... That is... He's self-satisfied. He doesn't require. These... Just like when these foolish people read Śrīmad-Bhāgavatam and it is said that Kṛṣṇa had sixteen thousand wives, queens, so they think that an ordinary man, one who keeps more than one wife, he is considered to be very lusty. No, no. That is not the fact.
Lecture on SB 7.9.55 -- Vrndavana, April 10, 1976:
So this is conclusion of Nārada Muni, that this boy, although born in asura family... Asura means those who are too much materially... Not too much, only materially interested, they are called asuras. Different types of material enjoyment. Karma, jñāna, yoga, they are all material enjoyment. Karma, karmīs, generally we see everywhere. They are working so very hard, making plans how to improve material enjoyment. So they are called karmīs. And jñānīs, their demand is also very great, to become one with the Supreme, to become God. These are material desires. And then yoga, to display, demonstrate magic: "I can prepare gold. I can travel in the sky. I can walk on the water. I can eat broken glasses." Yes. People will gather. "I can remain without any breathing underneath the ground." These things are demonstrated. So people like it, something wonderful. And he says, "I am Bhagavān," and the rascals accept. These things are loka-pralobhanaiḥ. Loka-pralo... These things can mislead the people in general, but they are not very much attractive to the devotees. Devotees are not attracted.
Lecture on SB 7.9.55 -- Vrndavana, April 10, 1976:
Don't manufacture. Guru-mukha padma-vākya, cittete kariyā aikya, āra na kariha mane āśa **. If you want to be guided, then take in every step the words of guru. Manufacturing will not help you. Prahlāda Mahārāja become so great because he was initiated by Nārada Muni. That is required. Chāḍiyā vaiṣṇava sevā, nistar payeche kebā. Nobody can become perfect without serving the bona fide spiritual master. That is the motto. So evaṁ pralobhyamāno 'pi varair loka-pralobhanaiḥ (SB 7.9.55). So much attractive... Now, if somebody says, or Kṛṣṇa says that "I'll give you immediately five lakhs of rupees and one beautiful girl also. You give up this Kṛṣṇa consciousness movement," how many will be restrained? That is very difficult.
Nectar of Devotion Lectures
The Nectar of Devotion -- Bombay, December 26, 1972:
Pradyumna: "It is only for our guidance that Śrīla Rūpa Gosvāmī prepared this book, the Bhakti-rasāmṛta-sindhu, which is now presented in the form of The Nectar of Devotion. Persons engaged in the Kṛṣṇa consciousness movement may take advantage of this great literature and be very solidly situated in Kṛṣṇa consciousness. Bhakti means devotional service. Every service has some attractive feature which drives the servitor progressively on and on. Every one of us within this material world..."
Prabhupāda: Without, without some attractive feature, nobody is interested. Just like we are talking here about Kṛṣṇa-bhakti, but people in general, they're not very much attracted to Kṛṣṇa consciousness. So they do not care to come. There must be some attractive feature. Otherwise... So different people have got different attractive features.
The Nectar of Devotion -- Bombay, December 26, 1972:
This attraction for Kṛṣṇa can be developed in the association of devotees, satāṁ prasaṅgāt. Automatically, nobody's attracted for Kṛṣṇa. The whole world is like that. So the Kṛṣṇa consciousness movement means to give these people a chance to associate with devotees and thus become attracted to Kṛṣṇa. That is required. Mayy āsakta-manāḥ pārtha yogaṁ yuñjan mad-āśrayaḥ. Mayy āsakta, to become attracted by Kṛṣṇa. Kṛṣṇa means attractive, Kṛṣṇa. Akasatira-śakti. Kṛṣṇa means attractive. Just like magnetic stone, attractive, naturally the iron... But the iron, if it is rusty, it cannot attract. It cannot attract. Similarly, Kṛṣṇa is attractive, and we are part and parcel of Kṛṣṇa. We are also attracted by Kṛṣṇa. But because we are now covered by the māyā rust, we are not attracted. This māyā rust has to be polished; then you'll be attracted. Otherwise Kṛṣṇa is attractive. Kṛṣṇa means attractive.
The Nectar of Devotion -- Bombay, December 26, 1972:
Pradyumna: "Driven by affection for his wife and children, a family man works day and night. A philanthropist works in the same way for love of the greater family, and the nationalists for the cause of his country and countrymen. That force which drives the philanthropist, the householder and the nationalists is called rasa, or a kind of..."
Prabhupāda: That attractiveness is called rasa, mellow, taste. Go on.
The Nectar of Devotion -- Vrndavana, October 17, 1972:
Pradyumna: (reading) "Every service has some attractive feature which drives the servitor progressively on and on."
Prabhupāda: It is not working?
Pradyumna: (break) "...devotional service. Every service has some attractive feature which drives the servitor progressively on and on. Everyone of us within this world is perpetually engaged in some sort of service and the impetus for such service is the pleasure we derive from it. Driven by affection for his wife and children, a family man works day and night. A philanthropist works in the same way for love of the greater family and a nationalist for the cause of his country and countrymen. That force which drives the philanthropist, the householder and the nationalist is called rasa, or..."
The Nectar of Devotion -- Bombay, January 9, 1973:
This comparison that the rivers, it does matter from which way it is coming down to the sea, when they mix together, they become one. But if this comparison is taken, that the rivers merging into the sea, and when it mixes there is no separate existence of the river, but they do not see analogy. Analogy, according to law of analogy, the points of similarities must be one. Analogy is perfect when the points of similarities are there. Just like we say, "Your face is as beautiful as moon." That means the face, beauty of the face is as attractive as the moon is attractive. The points of similarity is there. We cannot say an ugly face, your face is like moon. That cannot be. That is not analogy because there is no points of similarity.
Sri Caitanya-caritamrta Lectures
Lecture on CC Adi-lila 1.6 -- Mayapur, March 30, 1975:
So Śrī Caitanya Mahāprabhu means Kṛṣṇa feeling separation, or Rādhārāṇī feeling... Rādhā-bhava-dyuti-suvalitam. Śrī Caitanya Mahāprabhu has taken the position of Śrīmatī Rādhārāṇī—how to feel separation from Kṛṣṇa. This is Śrī Caitanya Mahāprabhu. Therefore it is said, śrī kṛṣṇa caitanya rādhā kṛṣṇa nahe anya. If you simply worship Śrī Kṛṣṇa Caitanya Mahāprabhu, then you will be able to worship both Rādhā and Kṛṣṇa. This is the meaning of these verses. So Caitanya-caritāmṛta author, Kṛṣṇadāsa Kavirāja Gosvāmī, is describing the cause of Śrī Caitanya Mahāprabhu's appearance. The cause is that Kṛṣṇa wanted to know, "What is there in Rādhārāṇī?" He is Madana-mohana. Kṛṣṇa's another name is... He's attractive. Kṛṣṇa is attractive to everyone, even He is attractive to Cupid, Madana. Madana is attractive in the material world, and He is Madana-mohana. And Rādhārāṇī is Madana-mohana-mohinī, means She attracts even the Madana-mohana.
Lecture on CC Adi-lila 1.15 -- Dallas, March 4, 1975:
So that is not human life. Human life is... Here it is described, just Kavirāja Gosvāmī's, mat-sarvasva-padāmbhojau rādhā-madana-mohanau. Our only asset should be the lotus feet of Kṛṣṇa along with Rādhārāṇī. Madana-mohana. Kṛṣṇa is so beautiful that He is more attractive than the Cupid. Madana-mohana. Madana means Cupid. Cupid is supposed to be the most beautiful person within the universe, but Kṛṣṇa is still more beautiful. Kandarpa-koṭi-kamanīya-viśeṣa-śobham (Bs. 5.30). That is described in the śāstra. And when Kṛṣṇa was present, we know from the śāstra or from the evidences that Kṛṣṇa was attractive to so many gopīs. The gopīs were the most beautiful women, and Kṛṣṇa was attractive to them. So just imagine how much beautiful was Kṛṣṇa. Not only to the gopīs; there were 16,108 queens of Kṛṣṇa. Therefore His name is Kṛṣṇa. He is attractive to everyone. Jayatam suratau paṅgor mama. So why He should not be attractive to fallen souls like us? So that is the position of Kṛṣṇa.
Lecture on CC Adi-lila 7.108 -- San Francisco, February 18, 1967:
Brahman means "the greatest." So what is the idea of the greatest? The greatest means... That is described by Parāśara-sūtra, that He is the greatest in wealth, greatest in fame, greatest in knowledge, greatest in renunciation, greatest in beauty, everything, whatever attractive. How, how you can understand "greatest"? "Greatest" does not mean that sky is the greatest. That is impersonal theory. But our "greatest" idea is that one who can swallow millions of skies within Himself, He is greatest. The material conception, they cannot go further. They can simply think of the greatest: the sky.
Lecture on CC Madhya-lila 6.254 -- Los Angeles, January 8, 1968:
Nowadays it has become a fashion to manufacture a certain type or system of religious or yoga principle. Caitanya Mahāprabhu did not do that. What He introduced, that is recommended in the scriptures, that "In this age, for spiritual realization, one may simply chant the holy name of Kṛṣṇa." Kṛṣṇa means God. If you have got any other name for God, you can chant that also. It is not that you have to chant "Kṛṣṇa." But Kṛṣṇa means God. The word meaning of Kṛṣṇa means "all-attractive." Kṛṣṇa, from His beauty, all-attractive. From His strength He's all-attractive. From His philosophy He's all-attractive. From His renunciation He's all-attractive. From His fame He's all-attractive.
Lecture on CC Madhya-lila 8.128 -- Bhuvanesvara, January 24, 1977:
his verse we were discussing last night, Caitanya Mahāprabhu's statement that Kṛṣṇa consciousness is not reserved for any particular person or nation or religion. The central point is that one must understand what is Kṛṣṇa. The other day somebody inquired, "What is the meaning of 'Kṛṣṇa'?" "Kṛṣṇa" means all-attractive. Unless God is all-attractive, how He can become God? So Vṛndāvana life means Kṛṣṇa comes, descends Himself to show what is Kṛṣṇa, what is God.
Lecture on CC Madhya-lila 8.128 -- Bhuvanesvara, January 24, 1977:
So this svābhāvika ākarṣaṇa can be... At the present moment we have no natural attraction for Kṛṣṇa; therefore we must understand by knowledge what is Kṛṣṇa. That is Kṛṣṇa tattva vettā. So why one should be attracted to Kṛṣṇa unless Kṛṣṇa has all the attractive features? The attraction... Generally, in this material world we are attracted to a rich man or to a powerful man, man or woman. Just like our Prime Minister, she is woman, but because she is powerful, we are attracted.
Lecture on CC Madhya-lila 8.128 -- Bhuvanesvara, January 24, 1977:
When one is very rich, he is opulent. One is very powerful, he is attractive. One is very influential, one is very beautiful, one is very highly learned... In this way, attraction. So if we scrutinizingly study the life of Kṛṣṇa, you will find in the history of the world than Kṛṣṇa there was no richer person, no powerful person than Kṛṣṇa, no beautiful person than Kṛṣṇa, more learned and person of knowledge, philosophy than Kṛṣṇa. If you study you'll find everything. The six opulences are fully represented in Kṛṣṇa; therefore He is Bhagavān. Bhaga means opulences, and vān means one who possesses. This is the meaning of Kṛṣṇa, that He is all-attractive because He possesses all the six opulences.
Lecture on CC Madhya-lila 20.97-99 -- New York, November 22, 1966:
Kṛṣṇa-svarūpa. Now, Sanātana Gosvāmī is taking instruction and lessons from Śrī Caitanya Mahāprabhu. And what is the subject matter of instruction? That is described herein by the author of this Caitanya-caritāmṛta. The subject matter is kṛṣṇa-svarūpa, what is the actual position of Kṛṣṇa, kṛṣṇa-svarūpa-mādhuryaiś, and what is the special attractiveness of Kṛṣṇa, mādhurya, kṛṣṇa-svarūpa-mādhurya aiśvarya, and what are the opulences of Kṛṣṇa, bhakti-rasāśrayam. And all these—what is Kṛṣṇa, what is His special qualification for attraction, and what is His opulence—these three things can be understood through devotional service, by no other means. Just like I have several times cited the example that if you want to be in confidence of a great personality, then you must satisfy him by your service.
Lecture on CC Madhya-lila 20.172 -- New York, December 14, 1966:
The beauty, beauty of Kṛṣṇa, is fully manifested in Vṛndāvana. As sixteen-years boy and playing flute, the beauty was so attractive that even Vāsudeva Himself became attracted by the beauty.
Lecture on CC Madhya-lila 20.395 -- Hyderabad, August 17, 1976:
As the worship of the Deity is important, similarly, śrī-vigrahārādhana-nitya-nānā-sṛṅgāra-tan-mandira-mārj anādau **. To keep the temple very cleansed, very attractive, that is also Deity worship. Those who are here working, they should keep this temple as clean as possible. Then Kṛṣṇa will be satisfied. Kṛṣṇa's body—this temple. Do not think it otherwise. Temple should be worshiped in that way. Therefore I ask you not to come with shoes. Even the temple is not opened, it is still Kṛṣṇa's temple. It is not different from Kṛṣṇa. Śrī-vigrahārādhana-nitya-nānā-sṛṅgāra.
Sri Brahma-samhita Lectures
Lecture on Brahma-samhita, Verse 34 -- San Francisco, September 13, 1968 :
He wears a very valuable helmet, helmet on His head, but you will find one peacock feather. Barhāvataṁsam asitāmbuda-sundarāṅgam, and His complexion of the body is blackish, just like new clouds. He is not that complexion light; He is blackish, Kṛṣṇa, and..., but He is so beautiful, all-attractive. Here, of course, in this material world, blackish we do not like; we want fair complexion. But Kṛṣṇa, the original person, He is blackish, but not blackish like this.
Festival Lectures
Ratha-yatra -- Philadelphia, July 12, 1975:
So I may inform you little about this movement, Kṛṣṇa consciousness. Kṛṣṇa, this word, means all-attractive. Kṛṣṇa is attractive to every living entities, not only human being, even the animals, birds, bees, trees, flowers, fruits, water. That is the picture of Vṛndāvana. This is material world. We have no experience of the spiritual world. But we can get an glimpse idea, what is spirit and what is matter. Just try to understand the difference between a living man and a dead body.
Janmastami Lord Sri Krsna's Appearance Day -- Montreal, August 16, 1968:
Kṛṣṇa, we know, is the ultimate Supreme Personality of Godhead. The name Kṛṣṇa has a meaning. The meaning of the name Kṛṣṇa is "the supreme attractive." Whatever there is that holds any attraction, that attraction is given by Kṛṣṇa. Kṛṣṇa explains this Himself in the Bhagavad-gītā. So in our life in this material world, we have so many different attractions which we are pursuing in order to build what we think will be our happiness. All this attraction is the attraction of Kṛṣṇa's inferior energy.
Janmastami Lord Sri Krsna's Appearance Day -- Montreal, August 16, 1968:
Factually we are being thieves. We cannot be happy in such a condition. Kṛṣṇa is very kind. He provides us with all these objects of enjoyment, as we like them. But we can achieve a far happier state, not only for ourselves but for the whole human kind, if we realize that Kṛṣṇa, who is the supreme source of all the attractive objects that we are enjoying, is a person who is ready to receive as His loving servants the moment we want to surrender all our false ideas of ownership and come back to the spiritual platform.
Radhastami, Srimati Radharani's Appearance Day -- London, August 29, 1971:
So we have described about the Rādhā-Kṛṣṇa loving affairs in our Teachings of Lord Caitanya in page 264. If you have got this book, you can read it, how the reciprocation of loving affairs of Rādhā-Kṛṣṇa is there, transcendental. So our today prayer to Rādhārāṇī... We pray to Rādhārāṇī because She is the pleasure potency of Kṛṣṇa. Kṛṣṇa means "all-attractive." But Rādhārāṇī is so great that She attracts Kṛṣṇa. Kṛṣṇa is all-attractive, and She is attractive (attractor) of Kṛṣṇa. So what is the position of Śrīmatī Rādhārāṇī? We should try to understand this day and offer our obeisances to Rādhārāṇī. Rādhe vṛndāvaneśvarī.
Six Gosvamis Lecture, Sri Sri Sad-govamy-astaka -- Los Angeles, November 18, 1968:
The Sanskrit word vān... Just like bhagavān. Bhaga means opulence, and vān means one who has. So Bhagavān means one who has got six kinds of opulences in full. Every Sanskrit word has got its root meaning. It is not... Just like Kṛṣṇa. Kṛṣṇa has got His root meaning. Kṛṣṇa, "the greatest." Kṛṣ, and ṇa means negation. There are different meanings, but this is one of the meanings. Another Kṛṣṇa meaning is "all-attractive." So God is great. That very idea is perfectly expressed in the word Kṛṣṇa. So bahūnāṁ janmanām ante jñānavān (BG 7.19). Jnanavān means who has attained, who has possessed, who is in possession of highest wisdom. That is Kṛṣṇa consciousness. Bahūnāṁ janmanām ante jñānavān māṁ prapadyate.
Arrival Addresses and Talks
Arrival Lecture -- Gainesville, July 29, 1971:
So devotees, they want to give service only. They do not want in exchange from Kṛṣṇa anything. That is pure love. Caitanya Mahāprabhu was teaching like that. Caitanya Mahāprabhu says, na dhanaṁ na janaṁ na sundarīṁ kavitāṁ vā jagad-īśa kāmaye: (Cc. Antya 20.29, Śikṣāṣṭaka 4) "My dear Lord, I do not want from You any amount of riches, dhanam; janam, any number of followers." Na dhanaṁ na janaṁ na sundarīṁ kavitād, "not very nice, beautiful, attractive wife.
Arrival Address -- Paris, June 8, 1974:
These things cannot be understood by the cats and dogs. Their body is constituted in such a way that they cannot think of there is an active principle within the body and there is active principle in this huge gigantic body. The cats and dogs cannot understand, but a human being can understand. And that active principle is Kṛṣṇa. Kṛṣṇa means all-attractive. As the active principle within this body is all-attractive, this beautiful body of French boys and girls, why? The active principle is there; therefore they are attractive. Many people come to see your city. Why? The active principle is there.
Arrival Address -- Los Angeles, June 20, 1975:
So this movement is so important. We are giving the best service to the humanity. They are plunged into ignorance. All, they are rascals, mūḍha. It is not our manufactured word. Kṛṣṇa says, na māṁ duṣkṛtino mūḍhāḥ prapadyante narādhamāḥ (BG 7.15). So we have this test tube. If you see one has no information of Kṛṣṇa, then he is mūḍha. We haven't got to study more: whether he is Kṛṣṇa conscious, whether he has got any portion of his heart attracted, attached to Kṛṣṇa. Kṛṣṇa means attraction. So whether he has been attracted by Kṛṣṇa. That is our natural position—to become attracted by Kṛṣṇa. Kṛṣṇa means all-attractive. Just like the magnetic stone attracts the iron. It is natural.
Initiation Lectures
Talk, Initiation Lecture, and Ten Offenses Lecture -- Los Angeles, December 1, 1968:
And in Vṛndāvana, when Kīrtanānanda was given sannyāsa, he was looking so nice with this dress and daṇḍa, oh, practically all the devotees of Vṛndāvana came to offer him respect. Yes. On Janmāṣṭamī day I offered him sannyāsa. So many devotees came to see in the temple. So there was a big crowd. He was looking very nice. Caitanya Mahāprabhu was also very fair-complexioned. So with this dress, persons with fair complexion looks very nice, very attractive. People are not attracted with this dress in kīrtana party? (laughs) This bare head with tilaka and this dress, they will know that they are coming from, directly from the kingdom of God.
Sannyasa Initiation -- Mayapur, March 16, 1976:
Just like Caitanya Mahāprabhu did personally. He was twenty-four years old. He had beautiful wife, young wife, sixteen years old, at home, very, very affectionate mother, and His position was very great. Not as a brāhmaṇa, but still, as young man He could collect 100,000's of men by His order only, to make civil disobedience movement upon the Kazi, in this land. So the civil disobedience movement was started by Caitanya Mahāprabhu for a good cause. So there are so many things. I especially appeal to the native of this land to take part in this movement of Caitanya Mahāprabhu for the benefit of the world. And we are trying to construct a very attractive temple here. Let them cooperate. It doesn't matter whether he is Hindu, Muslim. Caitanya Mahāprabhu is for everyone. Caitanya Mahāprabhu accepted Haridāsa Ṭhākura as His chief disciple.
General Lectures
Lecture -- Montreal, June 26, 1968:
So the original platform, that I am not this body, then every relationship becomes false, illusion. This is stated in the Śrīmad-Bhāgavatam, how this illusion develops. The illusion develops because it is the kingdom of māyā. Māyā is attracting us. What is that attracting force? That attracting force is for man, woman; and for woman, man. This is attractive. This whole world is going on, not only in the human society, but in dog society, cat society, hog society, bird society—everywhere—the woman is attractive for man, and man is attractive for woman. This is māyā. This is māyā. So Śrīmad-Bhāgavata says that this attractive feature is pulling on this material existence. Therefore the training is how to detract. In the beginning the brahmacārī training is given because to know that this body, woman body, is actually not attractive. What is this attractive? This is made of flesh and blood. Similarly for woman, if I analyze the man's body, or woman's, what is there? Flesh and blood.
Lecture -- Montreal, June 26, 1968:
The man is attracted by woman, woman is attracted by man. And the business is going on. Especially in this country, I see the girls are attracting by their bodily features in so many ways. You see? So similarly boys are attracting girls by so many features, especially by nice motorcar and so many things. So in every society, according to the standard of living, according..., these attractive features are going on. In birds, beasts... And when they are united... Everyone is trying to attract others. A girl is trying to attract another boy, the boy is trying to attract another girl. These attracting features is going on. And as soon as they are actually attracted and joined together, the illusion becomes doubly knotted.
Lecture -- Seattle, September 30, 1968:
Unless the circle reaches the bank or the shore of the reservoir of the water, it goes on increasing. So we have to increase. Increase. The increase means there are two ways. If you practice, "I love my society, I love my country, I love my human nation," then "Living entities," go on... But if you directly touch Kṛṣṇa, then everything is there. It is so nice. Because Kṛṣṇa means all-attractive, includes everything. Why everything? Because Kṛṣṇa is the center. Just like in a family, if you love your father, then you love your brothers, sisters, the servant of your father, the home of your father, the wife of your father, namely, your mother, everyone. The central point is father. This is crude example.
Lecture -- Seattle, October 4, 1968:
Kṛṣṇa means "all-attractive." He is attractive to the lover, He's attractive to the wise, He's attractive to the politician, He's attractive to the scientist, He is attractive to the rogues. Rogues also. When Kṛṣṇa entered the arena of Kaṁsa, different kinds of people saw Him differently. Those who were invited from Vṛndāvana, they were young girls. They saw Kṛṣṇa, "Oh, the most beautiful person." Those who were wrestlers, they saw Kṛṣṇa as thunderbolt. They also saw Kṛṣṇa, but they say, "Oh, here is thunderbolt." Just like however strong you may be, if there is falldown of thunderbolt everything is finished.
Lecture -- Seattle, October 18, 1968:
So the process is, the first process is, mayy āsakta-manāḥ. You have to constantly engage your mind in Kṛṣṇa. That is the yoga process, which is, which we are presenting as Kṛṣṇa consciousness. Kṛṣṇa consciousness... Just like if you constantly join yourself with the electric powerhouse, there is incessant supply of electric energy. Similarly, if you constantly engage your mind in Kṛṣṇa, that is also not very difficult. Kṛṣṇa is all-attractive. Kṛṣṇa is beautiful. Kṛṣṇa has so many activities. The whole Vedic literature is full of Kṛṣṇa's activities. This Bhagavad-gītā is full of Kṛṣṇa's activities.
Lecture -- Montreal, October 26, 1968:
God, Kṛṣṇa, He's the original person because from the original father, you can take, from whom everyone has come. Therefore He's the oldest. Advaitam acyutam anādim ādyam. Ādyam means the original person. Man is made after God; therefore God is original person. So that person ādyam, acyutam, anādim, nava-yauvanaṁ ca. Nava-yauvanaṁ ca means He is always a young man. Just like you are all young men, attractive. Young life is attractive. So that youthful age is always in the spiritual world. And as the youthful means joyful life, ānandamayo 'bhyāsāt... (Vedānta-sūtra 1.1.12). All young boys and young girls, they are after joyfulness, but they are being frustrated in this material world. That is the inebriety.
Lecture Excerpt -- Los Angeles, February 9, 1969:
Kṛṣṇa has unlimited number of activities, and according to such activity He has got unlimited names. But the primary name which is applicable in all circumstances is "Kṛṣṇa." Kṛṣṇa means "all-attractive." Kṛṣṇa attracts everyone. Otherwise how you're attracted? If Kṛṣṇa is not all-attractive... From the beginning of your life you never heard of Kṛṣṇa, neither you knew about Kṛṣṇa. Why you are attracted? Huh? So Kṛṣṇa is all-attractive. That is the perfect name of God, "Kṛṣṇa." Otherwise, Kṛṣṇa has got many names, sahasra nāme, thousands of names. This name is... (aside:) Just, time is up?
Lecture -- Hawaii, March 23, 1969:
Anyone who simply understands what is Kṛṣṇa, then his privilege is tyaktvā dehaṁ punar janma naiti: (BG 4.9) "He does not take any more birth in this material world." Then where does he go? Mām eti: "He comes to Me." Simply try to understand Kṛṣṇa. That's all. Even if you don't serve Him, but Kṛṣṇa is so attractive. As soon as you understand Kṛṣṇa, then you have to serve Him. You see? It is so nice. That is successful life. This is not successful life. This is unsuccessful life, laboring whole life, and he does not know where he is going. Next life, what is, whether cat or dog or animal or this or that, he does not know. He's in the darkness.
Lecture -- Hawaii, March 30, 1969:
Guest: Could you elaborate a little bit on the point of debate of Kṛṣṇa manifesting everything, and therefore He's attractive?
Gaurasundara: Well, the point is, Kṛṣṇa is the fountainhead of everything—everything, what you can conceive and what you can't conceive. And that relationships stands for every entity. Therefore He is all-attractive because He has everything.
Lecture -- Hawaii, March 30, 1969:
Guest: He's all-attractive because He is the source?
Gaurasundara: Yes. Any desirable quality is perfect in Him; therefore He is all-attractive.
Prabhupāda: How a man becomes attractive? First of all we have to understand that. Suppose a very rich man is attractive, a very intelligent man is attractive, a beautiful man is attractive, a famous man is attractive, a wise man is attractive, a renounced man is also attractive. These are attractive features. So if we analyze Kṛṣṇa, we find all these six opulences of attractive men fully present in Kṛṣṇa. So even from historical references, there is not a single person who can be compared with Kṛṣṇa. Therefore He is all-attractive. And everything that we experience, that is the manifestation of Kṛṣṇa's energy. Parāsya śaktir vividhaiva śruyate (Cc. Madhya 13.65, purport). His energies are differently manifested. Similarly, in Viṣṇu Purāṇa also, it is said, parasya brahmaṇaḥ śaktis tathaiva akhilaṁ jagat. Akhilaṁ jagat means the whole cosmic manifestation is a display of the multi-energies of the Supreme Personality of Godhead. So because He is fully energetic, therefore He is attractive and the cause of all causes. These are the evidences of Vedic literatures. And when He was actually present, He was attractive in so many features. In the Battlefield of Kurukṣetra, when He was speaking the Bhagavad-gītā, the speech which He delivered, although He is not present now in our vision, you cannot find in the whole world such attractive speech of wisdom.
Lecture -- Hawaii, March 30, 1969:
So His attractiveness is evidently presented by the wisdom of Bhagavad-gītā. So He is all-attractive. There is no doubt about it. And in the Vedic literature we also understand: tasmin vijñāte sarvam evaṁ vijñātaṁ bhavati: "If you can understand the Supreme Personality of Godhead, or the Absolute Truth, then sarvam evaṁ vijñātaṁ bhavati, you can understand everything, how it is working." Because everything is display of His energy. So if you can understand how His energy is acting, then you can understand the whole cosmic manifestation. That is explained in the Vedic literature.
Northeastern University Lecture -- Boston, April 30, 1969:
So this is very nice. So kindly accept this Kṛṣṇa consciousness movement. At the same time, Lord Caitanya Mahāprabhu says that nāmnām akāri bahudhā nija-sarva-śaktis tatrārpitā niyamitaḥ smaraṇe na kālaḥ. Lord Caitanya says that the Lord's name... Lord's name is not, I mean to say, limited with Kṛṣṇa. Kṛṣṇa is the perfect name. Kṛṣṇa means all-attractive. Kṛṣṇa means all-attractive. And Rāma means the supreme pleasure. So if God is not all-attractive and supreme pleasure, then what is the meaning of God? God must be. He must be the supreme pleasure. Otherwise how you can be satisfied with Him? Your heart is hankering after so many, so many pleasures. If God cannot satisfy you with all the pleasures, Rāma, then how He can be God? Therefore these two names, Rāma and Kṛṣṇa, and all-attractive. If Kṛṣṇa cannot be attractive to any person, then how He can be God? He is attractive actually. So these three names... We are chanting Hare Kṛṣṇa.
Northeastern University Lecture -- Boston, April 30, 1969:
So we have to transfer our love from so many dogs to God. That is the perfection of life. And we are not teaching any particular type of religion. We are simply teaching that you love God. And this is possible simply by chanting these three names, Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare... It is sixteen names. Actually there are three names: Hare, Kṛṣṇa, and Rāma. Rāma means the supreme pleasure, Kṛṣṇa means all-attractive, and Hare means the energy. Then it is perfect. Energy and the Lord, that is whole sum and substance of all creation, cosmic manifestation, anything. They are detailed in this Bhagavad-gītā, Śrīmad-Bhāgavatam, but that is the sum and substance of everything.
Northeastern University Lecture -- Boston, April 30, 1969:
Thank you very much. Any questions? (break) I told you. Kṛṣṇa means all-attractive. Have you got any idea, all-attractiveness? How one can be all-attractive, have you got any idea? Will any of you explain?
Northeastern University Lecture -- Boston, April 30, 1969:
Devotee: By taking everything as prasāda?
Prabhupāda: Yes. Otherwise, how He can be all-attractive? That is explained. I will explain what is Kṛṣṇa, all-attractive. We have got idea. If one man is very rich, he is attractive. If one man is very strong, he is attractive. If one man is very beautiful, he is attractive. Man or woman, it doesn't matter. If one man is wise, he is attractive. In this way there are six opulences: richness, strength, influence, beauty, wisdom, and renunciation. When these six things are in complete in one person, that is all-attractive. So Kṛṣṇa exhibited all these things, six opulences, in one person. Therefore He's all-attractive.
Lecture at International Student Society -- Boston, May 3, 1969:
There are many other literatures-Rāmāyaṇa, Mahābhārata, eighteen Purāṇas. They are meant for human society, not for these cats and dogs. So our Kṛṣṇa consciousness movement is just to awake people to their rightful position, which is called Kṛṣṇa consciousness. Kṛṣṇa consciousness means to understand how he is related with Kṛṣṇa. When we speak of Kṛṣṇa, Kṛṣṇa means God. The word Kṛṣṇa, Sanskrit word, means all-attractive. So without God, nobody can be all-attractive, all-powerful, all-opulent. So this Kṛṣṇa consciousness movement is directed to awake people to the rightful position of his spiritual existence, the, I mean to say, process. Of course, there are many different kinds of processes recommended in the Vedic literature.
Conway Hall Lecture -- London, September 15, 1969:
When we speak of Kṛṣṇa, you'll please understand I am meaning God. Because Kṛṣṇa means all-attractive. Without being all-attractive, there cannot be God. God must be all-attractive, all-opulence, all-powerful, all-wise, all-renounced, all-beautiful. These are the qualification of God. So bahūnāṁ janmanām ante (BG 7.19). After cultivation of knowledge, many, many births... Cultivation of knowledge is also not easy for everyone. That is also stated in the Bhagavad-gītā.
Conway Hall Lecture -- London, September 15, 1969:
Prabhupāda: Well, without love how Kṛṣṇa can be God?
Guest (1): No, I ask you.
Prabhupāda: Yes. That is the real position. Kṛṣṇa means all-attractive. Anything which is all-attractive you generally love.
Guest (1): So the particle of man of the Supreme Being is all-love.
Prabhupāda: Yes. You are part and parcel of Kṛṣṇa. You want to love somebody, and Kṛṣṇa wants to love you. This is loving exchange. But instead of loving Kṛṣṇa, you are trying to love something else. That is your trouble. The love is there in you and Kṛṣṇa, and when the love will be exchanged between you and Kṛṣṇa, that will be your perfection of life.
Lecture to International Student Society -- Boston, December 28, 1969:
If we are actually cultivating knowledge, spiritual knowledge, not in one life but many many lives, then when we actually become on the highest platform of knowledge, bahūnāṁ janmanām ante jñānavān, then Kṛṣṇa says, mam prapadyate: "He comes and surrenders unto Me, Kṛṣṇa," or God. When I speak "Kṛṣṇa," "Kṛṣṇa" means the Supreme Lord, the all-attractive Supreme Personality of Godhead. So bahūnāṁ janmanām ante jñānavān māṁ prapadyate (BG 7.19). Surrenders. Why? Vāsudevaḥ sarvam iti sa mahātmā su-durlabhaḥ. This word mahātmā is there, because after cultivating knowledge many, many births, he has expanded himself to be very great.
Pandal Lecture -- Delhi, November 20, 1971:
The Absolute Truth is realized in three features—Brahman, Paramātmā, Bhagavān. Bhagavān understanding is the last word in the understanding of the Absolute Truth, because bhaga means opulence. There are six kinds of opulences—wealth, strength, reputation, beauty, knowledge, and renunciation. If somebody is very rich, he is attractive. Everyone goes to this man. Sometimes we also go to rich man, "Sir, give us some money," because a rich man is attractive. But in this material world, nobody can claim that he has got all the riches. Nobody can claim.
Lecture -- Los Angeles, May 18, 1972:
But this Kṛṣṇa name means "all-attractive." He attracts everyone. That is the real name, all-attractive. You have seen Kṛṣṇa's picture. He is attractive to the animals, cows, calves, birds, bees, trees, plants, water, in Vṛndāvana. He's attractive to the cowherds boy. He's attractive to the gopīs, He's attractive to Nanda Mahārāja, He's attractive to the Pāṇḍavas. He's still attractive to the whole human society. Therefore, if any particular name can be given to God, that is Kṛṣṇa.
Lecture -- Los Angeles, May 18, 1972:
So, these are the attractive features. Here in this material world, if one man is very rich, he is attractive. Just like in your country, there are rich men, Rockefeller, Ford. They are very attractive, on account of their richness. So aiśvaryasya sama... Still... They do not possess all the wealth, riches of the world; still, they are attractive. So how much God will be attractive because He's the possessor of all the riches? Similarly, aiśvaryasya samagrasya, vīryasya, strength. Kṛṣṇa, when He was present, from the beginning of His birth He had to fight. When he was only three months old... He was lying down on the lap of His mother. There was a Pūtanā demon. She wanted to kill Kṛṣṇa, but she was killed. So that is God. God is from the very beginning God. Not that by some meditation, by mystic power, one becomes God. Kṛṣṇa was not that type of God. Kṛṣṇa was God from the very beginning of His appearance. Vīryasya.
Lecture -- Los Angeles, May 18, 1972:
Janmaiśvarya-śruta-śrī (SB 1.8.26). In this material world, those who are pious—that means whose past background is pious life—they get these opportunities, birth in good family, in good nation. Therefore I say so many times that you American people, your birth in a rich nation, your beauty, these are the result of your past pious activities. Attractive. These are attractiveness. You are attractive, the American nation. All over the world. Why? Due to this. You are advanced in scientific knowledge.
Lecture -- Los Angeles, May 18, 1972:
And in that country, if there are so many attractive features, just imagine how much attractive feature must be there in God, who is the creator of the whole cosmic manifestation. How much He must be beautiful, who has created all beauties. Then aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47). Śriyaḥ means beauty. Jñāna, and knowledge. If one man is perfectly advanced in knowledge, he's attractive. Some scientist, some philosophers, because they give nice knowledge, they're attractive. And Kṛṣṇa's knowledge, they're described in Śrīmad-Bhāgavatam, Bhagavad-gītā. You can study. You are studying.
Lecture -- Los Angeles, May 18, 1972:
Govinda, the sun is described as the eye, one of the eyes of God. He's seeing everything. You cannot hide yourself from the seeing of God, as you cannot hide yourself from the sunshine So, in this way, Kṛṣṇa. If God's name, there can be any name... And it is admitted in the Vedic literature that God has got many names, but this Kṛṣṇa name is the chief name. Mukhya. Mukhya means principal. And it is very nicely explained: "all-attractive." In so many ways He's all-attractive. So God's name... The Kṛṣṇa consciousness movement is propagating God's name, God's glory, God's activities, God's beauty, God's love. Everything. As we have got many things within this material world, all of them, they are in Kṛṣṇa. Whatever you have got.
Rotary Club Lecture -- Hyderabad, November 29, 1972:
So the possessor of the opulences in full is the Supreme Personality of Godhead, who is described in Vedic literature as Kṛṣṇa, "all-attractive." Kṛṣṇas tu bhagavān svayam. There is a list of different incarnations of God. Even Lord Buddha's name is there. So the con..., in the conclusive portion it is said, ete cāṁśa-kalāḥ puṁsaḥ kṛṣṇas tu bhagavān svayam (SB 1.3.28). All these descriptions of the incarnations, they are plenary portion or portion of the portion of the Supreme Personality of Godhead. But the name we find here as Kṛṣṇa, He is the Supreme. Kṛṣṇas tu bhagavān svayam. Svayam.
Lecture -- Jakarta, February 27, 1973:
This is religion. Your man-made, so-called, manufactured religion you give up. (indistinct). It has got some temporary value. It has not permanent value. The permanent value of religion is that religion which is given by God. And that is... What is that? Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ, you simply surrender unto God. When I speak of Kṛṣṇa, we mean God. And Kṛṣṇa is the best name of God. Kṛṣṇa means "all-attractive." God must be all-attractive. God cannot be attractive for a few men or few, for a..., by a community. No. God must be attractive by everyone. That is God. So, Kṛṣṇa, by His opulences, by His strength, by His beauty, by His knowledge, by His renouncement—everything complete. Therefore He's God. Kṛṣṇa has... These are the attractive features. If one is very rich, he's attractive. If one is very powerful, he's attractive. If one is very beautiful, then he's attractive. If one is very wise, he's attractive. If one is in the renounced order of life, first-class, he's attractive. So Kṛṣṇa has all these opulences; therefore He's accepted as God—not superficially—by great, great saintly persons.
Lecture at Upsala University Faculty -- Stockholm, September 7, 1973:
There is nobody equal to Him or above Him. Everyone must be below, subordinate. That is Vedic instruction. And that has been selected or that has been concluded, who is that Supreme Being. That we also get from Vedic information. Īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1): that Supreme Being means Kṛṣṇa. The Kṛṣṇa, the word, means "all-attractive." It is not that God is attractive for the Hindus or God is attractive for the Muslims or the Christians. No. If He is God at all, then He must be attractive for all. That is the meaning of the word Kṛṣṇa, "all-attractive." So that is very nice word. Actually, God has no name, but we call Him by different holy names according to His activity. Just like we believe that God is great. So this is fact. The Vedic instruction is also there, na tasya samaś cābhkyadhikaś ca dṛśyate: "Nobody is equal, nobody is greater than Him." Therefore God is great. Now who is that great?
Lecture at the Hare Krsna Festival at La Salle Pleyel -- Paris, June 14, 1974:
The idea is that when we chant the holy name of God—just like "Kṛṣṇa"—Kṛṣṇa is present there. As soon as you chant God's name... Not necessarily that he will have to chant the name Kṛṣṇa... Any other name which you know that it is God's name, you can chant it. God has got many names, and they can be chanted by different languages in different countries. The effect is the same. Practically, God has no name, but His name is given according to His activities. Just like we are chanting God's name "Kṛṣṇa." Kṛṣṇa means "all-attractive." So God is all-attractive. We can have the idea how we consider attractiveness in this material world. One is attractive in this material world if he is very rich, if he is very powerful, if he is very wise, if he is very beautiful.
Lecture at the Hare Krsna Festival at La Salle Pleyel -- Paris, June 14, 1974:
In this way, in six ways one becomes the most attractive. The statement is there in the Vedic literature:
- aiśvaryasya samagrasya
- vīryasya yaśasaḥ śriyaḥ
- jñāna-vairāgyayoś caiva
- ṣaṇṇāṁ iti bhaga ganā
- (Viṣṇu Purāṇa 6.5.47)
Means God is all-attractive by six features: that He is the richest of all, He is the strongest of all, He is the most beautiful, He is the most wise, He is the most renounced order, and He is most famous.
Lecture at the Hare Krsna Festival at La Salle Pleyel -- Paris, June 14, 1974:
And these simple things will be understood by you by chanting God's name: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. Hare means the energy of God, and Kṛṣṇa means God, all-attractive. Similarly, Rāma means God. So there are three words in this verse: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare: Hare, Kṛṣṇa and Rāma. So anyone can chant these three names, Hare, Kṛṣṇa and Rāma, and make his life successful. I hope you shall join us in this chanting of Hare Kṛṣṇa mahā-mantra.
Sunday Feast Lecture -- Atlanta, March 2, 1975:
Guest (2): I think it's a name for God.
Prabhupāda: Yes. So why? What is the... Give the word meaning, Jehovah. Just like Kṛṣṇa. Kṛṣṇa's, the word meaning: all-attractive. So God must be all-attractive; otherwise how He can be God? If God is attractive for me only and not to others, then he is not God. God should be attractive... Just like God's knowledge. Kṛṣṇa is giving this Bhagavad-gītā. It is attractive all over the world, among the scholars, among the religionists, public. Not that simply my Bhagavad-gītā is being read. There are many other editions of Bhagavad-gītā. It is widely read because the knowledge is so perfect. So knowledge is an attraction. Riches, wealth, that is attraction. If a man is very rich, just like in your country, Ford, Rockefeller, they are attractive. A man, if he is beautiful, if he is strong, if he is wise, they become attractive. So you will find in Kṛṣṇa all these attractive features. Therefore He is God.
Lecture -- Nellore, January 4, 1976:
This is Caitanya Mahāprabhu. Therefore Caitanya Mahāprabhu says that—His mission is especially to the Indians, those who are born in India—that āmāra ājñāya guru hañā tāra ei deśa (CC Madhya 7.128). This instruction was given in South India when Caitanya Mahāprabhu was traveling in South India. So many people... He was attractive, and... "Sir, take me with You. Sir, take me with You." He traveled in the villages, villages, very extensively. Especially He traveled in South India. So at that time this instruction was given to some South Indian brāhmaṇa: "My dear sir, better stay here. Don't come with Me. You try to preach My philosophy. You haven't got to come with Me."
General Lecture -- (location & date unknown):
So do not misunderstand that Kṛṣṇa is Hindu God or Indian. You just try to understand what is Kṛṣṇa. Kṛṣṇa, this word, suggests... Kṛṣṇa means all-attractive. So when Kṛṣṇa was personally present on this planet... You know. Those who have read Kṛṣṇa literature, I think most of you know Bhagavad-gītā, such a nice philosophical presentation. Oh, there is no comparison in the world. That's a fact. Everyone—it doesn't matter if he is a scholar or if he is a serious student of religious principle or philosophy—he studies Bhagavad-gītā very seriously, in all countries. There are many varied editions of Bhagavad-gītā, and actually, the instruction is so high that it cannot be instructed by anyone else except the Supreme Personality of Godhead.
Philosophy Discussions
Philosophy Discussion on Jacques Maritain:
Śyāmasundara: So he says because men are a combination of spiritual personality and material individuality, he says because of the spiritual personality we can know God, and because of the material individuality evil arises, because of the material body.
Prabhupāda: No. If we have no perfect knowledge of the individuality... Individuality does not mean always evil and good. Just like in Vṛndāvana, the gopīs, they have got individuality, but that individuality is for Kṛṣṇa. Therefore they are all one. The objective is one. The example was given by my Guru Mahārāja that according to Vedic system, when one's husband is away from home, she does not dress herself very nicely, so she does not look very attractive. But the same woman, when the husband is at home, she dresses very nice. Now, this dressing or not dressing, they are two contradictory things, but the aim is the one; therefore that is one. The aim is the husband. For the husband's satisfaction she dresses and sometimes not dresses. So these two things, dressing and not dressing, apparently may be contradictory, but (if) the aim is one, they are the same. Similarly, there is variety in the spiritual world, but all the varieties, their central point is Kṛṣṇa. Therefore the varieties are also one.
Philosophy Discussion on Sigmund Freud:
Prabhupāda: What is the value of this water? You can say, "Here is water." Similarly, this sexual pleasure society, there is some pleasure, but what is the value of that pleasure? That is compared with one drop in the desert. You are seeking after unlimited pleasure. (indistinct) You are seeking that pleasure. What this will pacify you? Therefore nobody is satisfied. He is having sex in different ways, placing the woman in different ways. Now these young girls are almost naked. They are attractive. But this is not (indistinct) how society is degrading. Now the woman population is greater everywhere. So how to solve? As soon as there is woman population, they say, "Where is a man?" The (indistinct) desire (is) that every woman, every girl is trying to attract a man.
Philosophy Discussion on Plato:
Hayagrīva: Plato states that every object in the universe is made with some purpose, and its ideal goal is to move toward the ideal in which it's archetype or essence resides. So according to the Vedic version, Kṛṣṇa is the all-attractive object of the universe; therefore all things must be moving toward Him. How is it the jīva apparently turns from Kṛṣṇa to participate in the world of birth and death?
Prabhupāda: That is māyā. That is māyā, illusion. He should not have deviated, but out of the influence of māyā he is doing that and he is suffering. Therefore Kṛṣṇa says, sarva-dharmān parityajya mām ekam (BG 18.66). "You stop this plan-making. You simply surrender unto Me and do what I say, then you are happy." That is practical.
Purports to Songs
Spelling of Arati Song -- Los Angeles, December 31, 1968:
Attractive. This means "The ārātrika ceremony which is going on on the bank of the Ganges to receive Lord Caitanya is so beautiful that it is attractive to the people of the world, all people of the world." Jaga-jana-mana-lobhā. Mana... "Attractive to the mind of all people of the world."
Purport to Parama Koruna -- Los Angeles, January 16, 1969:
So he's lamenting that āpana karama, bhuñjāye śamana, that "I am suffering the sequence of my past misdeeds, that I could not be attracted by the Kṛṣṇa consciousness movement. It is a punishment on me by the Yamaraja, the superintendent of death." Actually, this Kṛṣṇa consciousness movement, saṅkīrtana movement, is so nice and attractive, every simple, I mean to say, unsophisticated person shall be attracted. But if one is not attracted it is to be understood that he is being punished by the laws of the superintendent of death. Anyway, if we stick to this principle of chanting, then even Yamarāja, the superintendent of death, he'll also fail to punish
| Page Title: | Attractive (Lectures) |
| Compiler: | SunitaS, Mayapur |
| Created: | 02 of Aug, 2011 |
| Totals by Section: | BG=0, SB=0, CC=0, OB=0, Lec=191, Con=0, Let=0 |
| No. of Quotes: | 191 |