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Associating With Govinda - Prabhupada 0279

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730413 - Lecture SB 01.08.21 - New York

That sense, you get, sense gratification is ānanda-cinmaya, cinmaya, in the spiritual world, not this third-class ānanda, with these bodily senses. This is not ānanda, this is an illusion. This is illusion. We are thinking that, "I'm enjoying," but that is not ānanda. This ānanda is not fact, because we cannot enjoy this material sense pleasure for long. Everyone has got experience. It is finished. It is finished. But spiritual enjoyment does not finish. It increases. That is the difference. Ānanda-cinmaya-sad-ujjvala-vigrahasya govindam ādi-puruṣam (Bs. 5.32).

So you have to associate with Govinda.

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