This material world means so long we'll have a pinch of material desire, we'll have to take birth. Kṛṣṇa will give us full facility to satisfy our senses in various ways. Ye yathā māṁ prapadyante tāṁs tathaiva bhajāmy aham (BG 4.11). Full facilities. "Enjoy. But if you want My advice, then sarva-dharmān parityajya mām ekaṁ śaraṇaṁ . . . (BG 18.66)." That is Kṛṣṇa's advice. And that, Kṛṣṇa is ready to give all facilities for material enjoyment in different grades of life. Beginning from Brahmā down to the ant, everyone is engaged in this sense gratification. Punaḥ punaś carvita-carvaṇānām (SB 7.5.30). Either you become a Brahmā or you become Indra or Candra or human being or cat or dog or ant or insect—the same business: āhāra-nidrā-bhaya-maithunam. Punaḥ punaḥ, again and again, the same business. So those who are engaged in the same business, so that is, Ṛṣabhadeva said: "It is not good. What is the use of same business again and again? You are not disgusted?" To repeat the birth is very good business? To enter into the womb of some mother and remain there for some time in so packed-up condition and suffering, to forget? But acts in such a way that he'll have to take birth again. Na sādhu manye. Ṛṣabhadeva, "This is not good business." "Then what is wrong?" Just like some student in Hawaii University, "What is wrong if I become a dog?" This is education, university. They do not understand what is the wrong in this business of repetition of birth and death.
So what is education? They cannot understand even that what is the suffering in birth and death. And repetition again and again and again, the same business, for āhāra-nidrā-bhaya-maithunam, eating, sleeping, sex and protection. He cannot understand. Punaḥ punaś carvita-carva . . . na te viduḥ svārtha-gatiṁ hi viṣṇuṁ durāśayā ye bahir-artha-māninaḥ (SB 7.5.31). Through external energies they are trying to be happy. What is that happiness? Durāśaya. That's not happiness. That is misconception of happiness. So long you have to die and enter into the womb of a mother and again come out and again begin another chapter of life, what is this happiness? Hmm? Mūḍho nābhijānāti mām ebhyaḥ param avyayam. No, this is the position. So Ṛṣabhadeva says, "It is not good business." Na sādhu manye. Now what is the wrong there? Just like the Hawaii student. Wrong is there that you'll get a body, and to get body means suffering—any body, whatever body you'll get. Yata ātmano 'yam asann api. Although you can say: "All right, suffering, it will end with the body." Just like modern science: "Everything will be ended with the body." But not . . . it will appear in different way. But at least so long you'll live, you have to suffer. Asann api. The body will not endure, but the suffering will continue. That they do not understand. This is called mode of ignorance, mūḍha.
So we should not lose the chance of ending our suffering. We must know what is the suffering. Janma-mṛtyu-jarā-vyādhi-duḥkha (BG 13.9). Duḥkha means suffering. And the real suffering is to take birth and then again die. And between birth and death there is old age and disease. Who can deny it? Where is the scientist: "Yes, we shall end all this nonsense"? (chuckling) Nobody can end it. It is not possible. But they are trying. Durāśaya. Hoping something which will never be fulfilled. Is it not? Their material adventure for mitigating suffering, will it be possible? (aside) Hmm. Bring some sugar cane, er, sugar candy. Mode of ignorance is very, very bad. Little more advance, mode of passion. Further advance: mode of knowledge. Further advance is spiritual position. Just see. This Kṛṣṇa consciousness movement is trying to give the human society the best knowledge, and they have combined together to oppose it. How mode of ignorance is prominent. The simple method is to hear about Kṛṣṇa. That's it. Kīrtanād eva kṛṣṇasya (SB 12.3.51). Simple. We have given so many books. Always we should hear about Kṛṣṇa, speak about Kṛṣṇa. Then this base quality, ignorance and passion, will go. Śravaṇaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23). So wherever, wherever you remain, you should continue this. Otherwise māyā will attack. Ceto-darpaṇa-mārjanam (CC Antya 20.12). Paraṁ vijayate śrī-kṛṣṇa-saṅkīrtanam. So we should hold classes very repeatedly and preach.