Allurement (Lectures)

Expressions researched:
"allure" |"allured" |"allurement" |"allurements" |"allures" |"alluring"

Bhagavad-gita As It Is Lectures

So anyone who is not interested in perfect life, they'll be allured by this so-called demigod worship.

Lecture on BG 2.18 -- Hyderabad, November 23, 1972:

So anyone who is not interested in perfect life, they'll be allured by this so-called demigod worship. Antavat tu phalam. But those who are intelligent... These are the activities of the alpa-medhasaḥ, but one who is su-medhasaḥ, su-medhasaḥ, one who has got good brain substance, for him, in this age, it is recommended, yajñaiḥ saṅkīrtana-prāyair yajanti hi su-medhasaḥ.

Just like these are allurements for enticing one in this materialistic way of life, similarly there are many allurements in the Vedic literatures.

Lecture on BG 2.40-45 -- Los Angeles, December 13, 1968:

Prabhupāda: In the Vedas there are many allurements for elevating oneself to higher standard of life. Just like in this life also the father says, "My dear boy, if you become highly educated, then you'll get a very nice job, you'll get good salary, and you'll have nice apartment, and nice wife, children." Just like these are allurements for enticing one in this materialistic way of life, similarly there are many allurements in the Vedic literatures. People are also, I mean to say, allured to execute such thing, that if you make such and such pious activities, then you get elevated to such and such higher planets and you get such and such high standard of life. These are explained there. But Kṛṣṇa says that don't be misled by these allurements. He will explain also later on. Ābrahma-bhuvanāl lokāḥ. Just like people are trying to go to the moon planet. They are trying to go to the moon planet by some airplane or sputnik. Similarly, in the Vedic literature the travel to moon planet is also stated, that if you act in this way, then you get promotion to get your life in the moon planet. There you shall live for ten thousands of years, and you will have soma-rasa beverages, and you'll... So many promises. But Kṛṣṇa says that "Don't be allured." They are fact. They are not false statement. Actually they are facts, that if you act in such and such way, you can enter in higher planetary system and you have higher standard of life. But this Bhagavad-gītā proposition is that don't try to live within this material world anywhere. Anywhere.

The same thing Kṛṣṇa also advises, that don't be allured to stay in any nice planet of this universe.

Lecture on BG 2.40-45 -- Los Angeles, December 13, 1968:

There is Vedic instruction also. Tamaso mā jyotir gamaya. Don't remain within this darkness. This material world is darkness. Therefore there is need of sunlight, need of moonlight. Just like just now, night. What is this night? Night means this is the real appearance of this material world. It is dark. And when the sunlight will be visible, we shall think that it is daytime. But actually it is dark. But there is another nature. That is also explained in the Bhagavad-gītā. Paras tasmāt tu bhāvo 'nyaḥ (BG 8.20). Another spiritual nature where there is always illumination. Jyoti. Jyoti means illumination. So Vedic injunction is that don't stay within this dark material world. Just come to the illuminated world. Jyotir gamaya. The same thing Kṛṣṇa also advises, that don't be allured to stay in any nice planet of this universe. Come out of it. Yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). "That is My eternal abode, or the best abode, where going you'll never come back again."

So one who is free from the conception of body, his demands, his āhāra, his nidrā, or his eating, his sleeping, his fear, and his sex desire, will automatically decrease. That is the situation. That is the situation of, of pure consciousness. Even he is not affected by the greatest allurement. Greatest allurement.

Lecture on BG 2.55-58 -- New York, April 15, 1966:

So vīta-rāga-bhaya-krodhaḥ (BG 2.56). Because the function of the body... So far we have body, our body's concerned, there are four things, demands of the body... Āhāra, āhāra, nidrā, bhaya, maithuna. Āhāra means eating, and nidrā means sleeping, and bhaya means fearing, and maithuna means mating. So these are the demands of the body. So one who is free from the conception of body, his demands, his āhāra, his nidrā, or his eating, his sleeping, his fear, and his sex desire, will automatically decrease. That is the situation. That is the situation of, of pure consciousness. Vīta-rāga-bhaya-krodhaḥ sthita-dhīr munir ucyate (BG 2.56). Sthita dhīr munir ucyate. Even he is not affected by the greatest allurement. Greatest allurement.

Lord Śiva, he is the greatest of the demigods. He was also allured by Pārvatī, and as a result of that attraction, this boy Kārttikeya was born.

Lecture on BG 2.62-72 -- Los Angeles, December 19, 1968:

Tamāla Kṛṣṇa: "When Haridāsa Ṭhākura was a young devotee of the Lord he was similarly allured by the incarnation of Māyādevī."

Prabhupāda: Now here is the difference. Lord Śiva, he is the greatest of the demigods. He was also allured by Pārvatī, and as a result of that attraction, this boy Kārttikeya was born. That was the, what is called, conspiracy of the demigods, that unless one son is born out of the semina of Lord Śiva, it is impossible to conquer the demons. So Kārttikeya is considered the commander in chief of the demigods. But here, another example. Haridāsa Ṭhākura. Haridāsa Ṭhākura was young boy, about twenty, twenty-four years old, and he was chanting Hare Kṛṣṇa, and the landlord in that village, he was very much envious of Haridāsa Ṭhākura. He conspired and engaged one prostitute to defy him. So the prostitute agreed and at dead of night, with very beautiful dress and she was young, and tried to captivate Haridāsa Ṭhākura. But he was not captivated. That is the difference. A Kṛṣṇa conscious person, even an ordinary person, not in the level of Lord Śiva or Lord Brahmā, he's never conquered by māyā. But one who is not fully in Kṛṣṇa consciousness, either he may be Lord Śiva or Lord Brahmā, he'll be conquered by māyā, what to speak of others. This is the position.

Paraṁ dṛṣṭvā nivartate. Param, if you get better thing, you give up inferior quality thing.

Lecture on BG 2.62-72 -- Los Angeles, December 19, 1968:

"When Haridāsa Ṭhākura was a young devotee of the Lord..."

Tamāla Kṛṣṇa: "...he was similarly allured by the incarnation of Māyādevī, but Haridāsa easily passed the test because of his unalloyed devotion to Lord Kṛṣṇa. A sincere devotee of the Lord learns to hate all material sense enjoyment due to his higher taste for spiritual enjoyment in the association of the Lord. That is the secret of success."

Prabhupāda: Paraṁ dṛṣṭvā nivartate (BG 9.59). Param, if you get better thing, you give up inferior quality thing. That is our nature. Just like our students, American students, they were all accustomed to meat-eating. But now another student, she is preparing the sweetballs, ISKCON balls, and they are forgetting meat-eating. They do not like any more meat-eating. They have got better engagement, sweetballs. (laughter)

We should be very strongly inclined to Kṛṣṇa consciousness like Haridāsa Ṭhākura. Then we shall be able very easily to overcome the allurement of māyā.

Lecture on BG 2.62-72 -- Los Angeles, December 19, 1968:

Tamāla Kṛṣṇa: I've always been confused as to... It says here that a pure devotee like Haridāsa Ṭhākura would not fall victim to Māyādevī's temptations, but even Lord Brahmā, Lord Śiva, might fall victim. I always thought that they were pure devotees of the Lord.

Prabhupāda: No. They are pure devotees, but they are guṇāvatāra. Just like Lord Brahmā is the supreme personality within this material universe. He's the father of all living entities. So they are... Of course, if we very scrutinizingly study, Haridāsa Ṭhākura is, in devotional service, in greater position than Brahmā. Although he is considered the incarnation of Brahmā, Brahmā Haridāsa. So we should not be disturbed when we see Lord Brahmā and Lord Śiva is captivated in that way. We should take this instruction, that is Lord Brahmā, Lord Śiva becomes victim of māyā sometimes, what to speak of us? Therefore we shall be very, very careful. There is chance of falldown even in the status of Brahmā and Śiva, what to speak of ordinary persons. Therefore we should be very strongly inclined to Kṛṣṇa consciousness like Haridāsa Ṭhākura. Then we shall be able very easily to overcome the allurement of māyā. That is to be understood. Not that "Brahmā showed that," what is called, "weakness. He is weak or he is less." No. That is for our instruction.

As you become servant of Kṛṣṇa, then automatically you become master of your senses, because senses cannot allure you for satisfaction of the senses, because senses are engaged.

Lecture on BG 4.21 -- Bombay, April 10, 1974:

Real happiness is to enjoy with Rāma, enjoy with Kṛṣṇa. What is that enjoyment? Kṛṣṇa is the master. He orders, and you perform the order. That is enjoyment. Master and servant. Not as master, as servant. That is our enjoyment. Just like a faithful servant and a rich master, the reciprocation is service. The master is also satisfied by the service of the servant, and the servant is also satisfied, giving service to the master. This is our relation. Jīvera svarūpa haya—nitya-kṛṣṇa-dāsa (Cc. Madhya 20.108-109). Unfortunately we are trying to become master. Instead of submitting ourself to become the eternal.... We are eternal servant. We cannot be master. If we do not become servant of Kṛṣṇa, then we have to become the servant of our senses. That's all. Servant we must have. As you become servant of Kṛṣṇa, then automatically you become master of your senses, because senses cannot allure you for satisfaction of the senses, because senses are engaged.

Yogāc calita-mānasaḥ. Yogāt means from the practice of yoga and calita means diversion. Mānasaḥ means mind. Yogāc calita-mānasaḥ. So there is every chance. Everyone has got experience. You're trying to read some book, concentration, but mind is not allowing, it is disturbed. So it is very important factor to control the mind.

Lecture on BG 6.35-45 -- Los Angeles, February 20, 1969:

Devotee: "Consequently whenever a person tries to escape the clutches of the illusory energy, she tries to defeat the practitioner by various allurements. A conditioned soul is already allured by the modes of material energy and there is every chance of being allured again while performing such transcendental practice. This is called yogāc calita-mānasaḥ."

Prabhupāda: Calita-mānasaḥ. Calita-mānasaḥ means diverting the mind from the practice of yoga. Yogāc calita-mānasaḥ. Yogāt means from the practice of yoga and calita means diversion. Mānasaḥ means mind. Yogāc calita-mānasaḥ. So there is every chance. Everyone has got experience. You're trying to read some book, concentration, but mind is not allowing, it is disturbed. So it is very important factor to control the mind. That is the real practice.

So there will be so many allurement offered by the material energy.

Lecture on BG 6.40-43 -- New York, September 18, 1966:

"Suppose one has entered for spiritual cultivation of life. Some way or other, he is not successful to complete the course. Then what happens to him?" That was the question of Arjuna. This is very nice question, that "Suppose one enters for cultivation of spiritual life. Some way or other..." Sometimes we do not follow the rules and... Sometimes we are entrapped by some feminine attraction. These are impediments. So we may not be able to make complete progress. So Kṛṣṇa says, "My dear Arjuna," na hi kalyāṇa-kṛt kaścid durgatim: "Anyone who has attempted even one percent sincerely, culture of spiritual realization, he will never fall down. He will never fall down." That sincerity. Because we are weak, and the material energy is very strong, so to adopt spiritual life is more or less declare war against the material energy. The material, the illusory energy, she is trying to curb this conditioned soul as far as possible. Now, when the conditioned soul tries to get out of her clutches by spiritual advancement of knowledge, oh, she becomes more stringent. Yes. She wants to test, "How much this person is sincere?" So there will be so many allurement offered by the material energy.

Ndra, he thought that "This man is so strongly meditating, it may be that I may be deposed and he come to my seat." Then he arranged one of his society girls, Menakā, to go there and allure this muni.

Lecture on BG 6.40-43 -- New York, September 18, 1966:

Now, there is a story. There are many stories. One of them I am citing. It is very interesting. Viśvāmitra Muni. Viśvāmitra Muni, he was a great king, kṣatriya, but his priest, Vasiṣṭha Muni, he had great spiritual power. So he renounced his kingdom. He wanted to advance. He was kingly, royal order, but still, he wanted to advance in the spiritual orders. So he adopted yoga process, meditation. That time it was possible for adopting this process, yoga process. So he was meditating in such a way that the Indra, who was the king of heaven, he thought that "This man is trying to occupy my post." As there is competition... This is also... Heaven means that is also material world. So this competition—no businessman wants an another businessman go ahead. He wants to cut down. Competition of price, quality. Similarly, that Indra, he thought that "This man is so strongly meditating, it may be that I may be deposed and he come to my seat." Then he arranged one of his society girls, Menakā, to go there and allure this muni. So when Menakā approached that ṛṣi, Viśvāmitra Ṛṣi, he was meditating. And simply by the sound of her bangles, he could understand, "There is some woman." And as soon as he saw there was heavenly, celestial beauty, he was captivated. Then there was a result, that a great... Śakuntalā. Perhaps some of you may know. There is a book made by Kālidāsa, Śakuntalā. This Śakuntalā is supposed to be the most beautiful girl in the world, and she was born by this combination of Viśvāmitra Muni and Menakā.

If you are allured by the bodily concept of life, then we are no better than these dogs.

Lecture on BG 7.1 -- Gainesville, July 29, 1971 University of Florida:

So in pursuance of the order of Lord Caitanya Mahāprabhu, following His footsteps, we are trying to introduce this saṅkīrtana movement, Hare Kṛṣṇa, and it is coming out very successful. Everywhere. I am especially preaching in the foreign countries. All over Europe, America, Japan, Canada, Australia, I am traveling. Malaysia. And anywhere I have introduced this saṅkīrtana movement—we have got different centers, about sixty centers—they have been received with great pleasure. Just like you saw these boys and girls. I have not imported them from India, but they have taken this movement very seriously, and they will take it, because it appeals to the soul directly. We have got different status of our life. Bodily concept of life, mental concept of life, intellectual concept of life and spiritual concept of life. So actually we are concerned with the spiritual concept of life, athāto brahma jijñāsā. If you are allured by the bodily concept of life, then we are no better than these dogs and..., cats and dogs. Yasyātma-buddhiḥ kuṇape tri-dhātuke (SB 10.84.13). If we accept that "I am this body," then we are no better than the cats and dogs, because their concept of life is like that.

The so-called scientists and philanthropists and politicians, they are trying to enjoy this material world to their best capacity, and they are inventing devices how to enjoy it. This is māyā. That is answered in the Bhagavad-gītā: daivī hy eṣā guṇamayī mama māyā duratyayā They are allured by this māyā, "Try to enjoy me," and these conditioned souls are after that, how to enjoy.

Lecture on BG 15.1 -- Bombay, October 28, 1973:

The world is not māyā, but the intention of the living entities to enjoy this material world, to satisfy his senses, that is māyā. He is becoming entangled. Just to try to enjoy this material world... That the so-called scientists and philanthropists and politicians, they are trying to enjoy this material world to their best capacity, and they are inventing devices how to enjoy it... This is māyā. That is answered in the Bhagavad-gītā: daivī hy eṣā guṇamayī mama māyā duratyayā (BG 7.14). They are allured by this māyā, "Try to enjoy me," and these conditioned souls are after that, how to enjoy.

Bhārata-bhūmi is called puṇya-bhūmi. But we are giving up all this. We are becoming allured by something else. That is our misfortune.

Lecture on BG 16.5 -- Calcutta, February 23, 1972:

At a certain age you must give up your gṛhastha life. Whatever is done is done. That's all. Finished. That is Vedic civilization. Brahmacārī, vānaprastha, uh..., gṛhastha, vānaprastha, then sannyāsa. Four orders of spiritual life and four orders of material life, brāhmaṇa, kṣatriya, vaiśya, śūdra. This is called varṇāśrama-dharma. So India, it is especially practiced, India. This bhārata-bhūmi specially. Therefore bhārata-bhūmi is called puṇya-bhūmi. But we are giving up all this. We are becoming allured by something else. That is our misfortune.

Srimad-Bhagavatam Lectures

Nobody can allure you by material inducements:.

Lecture on SB 1.2.5 -- Vrndavana, October 16, 1972:

Everyone is hankering after, "Where is peace? Where is peace?" You know, you European and American boys. You have come to Kṛṣṇa consciousness because on account of your hankering, "Where is peace?" Is it not?

Devotee: Yes.

Prabhupāda: What is that? So you were, you were not after money; because money and woman, you have seen, enough. There is no scarcity of money and woman in Europe and America. You can earn any, as much as you like, and you can enjoy. But still, why they are coming out confused? They want something. That I have several times repeated, that your only qualification is, you are advancing in Kṛṣṇa consciousness because you are..., you have no other material desires. Anyābhilāṣitā-śūnyam (Brs. 1.1.11). Nobody can allure you by material inducements: "Oh, here is money. Please come. Here is woman. Please come." That you have seen. You want something... Paraṁ dṛṣṭvā nivartate (BG 9.59). So that's a very good qualification. Not only you who have come to me as my disciples—I am speaking of the whole Europeans and Americans.

So this Kṛṣṇa consciousness movement is just to teach people not to be allured by the illusory so-called water and love or anything.

Lecture on SB 1.2.10 -- Delhi, November 16, 1973:

So this Kṛṣṇa consciousness movement is just to teach people not to be allured by the illusory so-called water and love or anything. There is one reality: satyaṁ paraṁ dhīmahi (SB 1.1.1). Just try to come to the real reality. Don't be entrapped by the false reality. This is Kṛṣṇa consciousness move... We are entrapped by the false reality, māyā. Māyā-mṛgaṁ dayitayepsitam anvadhāvat (SB 11.5.34). Māyā, just like the deer, he runs over the false water in the desert. But the water goes ahead more and more, and the poor animal, without finding water, dies. But a sane man does not go. A sane man knows that reflection of water is not water. But that does not mean... Because there is no water in the desert, it does not mean that there is no water. The water is there, but not in the desert. That is knowledge.

"Please do not allure me by this material power."

Lecture on SB 1.2.13 -- Los Angeles, August 16, 1972:

One has to accept the proper person who can let him know what is God. And if he is determined, then it is not difficult. But when you see God, what is your next business? Suppose you see God, what you will do? The business is to ask God, "Kṛṣṇa, please engage me in Your service." That is wanted. When Nṛsiṁhadeva was seen by Prahlāda Mahārāja, He wanted to give him. Actually his father was dead, he was to be king, so Prahlāda Mahārāja was offered, "Anything you want. You have suffered for Me so much. Now you take what you want." Prahlāda Mahārāja said, "Sir, what shall I require from You? I have seen all these material opulences. My father was so strong that even the demigods would not dare to challenge him. He was so powerful, and all this power and strength You have finished in a second. So what is the use of these powers? Please do not allure me by this material power. All this material power can be finished immediately, within a second, if You like."

This is very interesting verse. To have very charming wife is not very good. And in your country you have got all charming wife.

Lecture on SB 1.3.17 -- Los Angeles, September 22, 1972:

Pradyumna: Translation: "In the twelfth incarnation, the Lord appeared as Dhanvantari, and in the thirteenth He allured the atheists by the charming beauty of a woman and gave nectar to the demigods to drink."

Prabhupāda: This is very interesting verse. (laughs) (laughter) To have very charming wife is not very good. And in your country you have got all charming wife. Cāṇakya Paṇḍita says that there are four kinds of enemies in family life. These are very experienced version. He says, mātā śatru. In family means we live with father, mother, wife, children. This is family. In your country family does not mean father-mother, only wife and children. But in our country, according to Vedic civilization, family is a large conception. Father, mother, brother, sister, sister's son, brother's son. If there are difficulty, one has to su... So on the whole, father, mother, wife and children, consisting of, family.

"My dear Lord, I am not a businessman that I serve You for getting some profit. I am born of a father-rajo-guṇa, passion—so naturally my body is made of the modes of passion. And You are so powerful You can give me anything I want. So if You allure me in that way, I think You should not do that. I may be allured, because my body is passionate."

Lecture on SB 1.3.18 -- Los Angeles, September 23, 1972:

Kṛṣṇa, He gives you a little knowledge; therefore, you can become very proud of your knowledge. He gives you a little intelligence; therefore, you can become proud of your intelligence. But as soon as He likes, He can withdraw immediately, and you become forgetful.

Just like Hiraṇyakaśipu, just a strong atheist. He thought, "I am the biggest atheist. People are after God. They should come to me and worship me as God. I am God." But his godship or his lordship was finished within a second. Therefore Prahlāda Mahārāja, his son, when he was offered a benediction by the Lord, "My dear Prahlāda, you have undergone severe penances, suffering for My sake. Now you can take any benediction from Me, whatever you like." First of all he said, "My dear Lord, I am not a businessman that I serve You for getting some profit. I am born of a father-rajo-guṇa, passion—so naturally my body is made of the modes of passion. And You are so powerful You can give me anything I want. So if You allure me in that way, I think You should not do that. I may be allured, because my body is passionate." So Narasiṁhadeva became very happy, "Yes, here is a true devotee." A true devotee does not make any exchange business, "God, I have rendered You so much service. You give me something."

Not that avatāra means keeping some long beard or having an artificial helmet. Rascals may be allured by them, but those who are sensible, who have got sense, they will see with reference to the śāstra, the avatāra.

Lecture on SB 1.3.22 -- Los Angeles, September 27, 1972:

So Kṛṣṇa says in the Bhagavad-gītā, paritrāṇāya sādhūnāṁ vināśāya ca duṣkṛtām (BG 4.8). To kill the miscreants and to protect the devotees, He descends. That is avatāra. They have two business. Not that avatāra means keeping some long beard or having an artificial helmet. Rascals may be allured by them, but those who are sensible, who have got sense, they will see with reference to the śāstra, the avatāra, every avatāra...

Haridāsa Ṭhākura was not entrapped, because he was strong, strong enough. Māyā could not do anything. Although Māyā came there at dead of night, very beautiful, attractive dress, attractive feature, attractive words—this is māyā—so he was not allured. Rather, the veśyā, or the prostitute, became converted into a Vaiṣṇavī.

Lecture on SB 1.5.32 -- Vrndavana, August 13, 1974:

If we fix up our śaraṇāgati, surrender to the Supreme, then there is no question of falling down. Mām eva ye prapadyante māyām etāṁ taranti te (BG 7.14). Just like Haridāsa Ṭhākura was tested once by Māyā, and in another time he was tested by a prostitute to allure him... He was young man. Haridāsa Ṭhākura was very beautiful young man. So under diplomacy of Rāmacandra Khān he was to be entrapped. You know the story. That is stated in the Caitanya-caritāmṛta. But Haridāsa Ṭhākura was not entrapped, because he was strong, strong enough. Mām eva ye prapadyante māyām etāṁ taranti. Māyā could not do anything. Although Māyā came there at dead of night, very beautiful, attractive dress, attractive feature, attractive words—this is māyā—so he was not allured. The... Rather, the veśyā, or the prostitute, became converted into a Vaiṣṇavī.

The result is that one who comes to allure a devotee or one who comes to allure Kṛṣṇa, he or she becomes purified.

Lecture on SB 1.5.32 -- Vrndavana, August 13, 1974:

That is the resultant action. If one is polluted, if he comes in contact with Kṛṣṇa, or Kṛṣṇa's pure devotee, he or she will be purified. Kṛṣṇa is never allured, neither Kṛṣṇa is become a victim of anything material. Kṛṣṇa's position is different. That is stated in the Īśopaniṣad. Apāpa-viddham. Kṛṣṇa is never afflicted by any kind of contamination. He is pūrṇaḥ śuddho nitya-muktaḥ. Similarly, those who are advanced devotees, they are not allured. But the result is that one who comes to allure a devotee or one who comes to allure Kṛṣṇa, he or she becomes purified.

So generally, these jīvas, the living entities, they are allured by this māyā.

Lecture on SB 1.7.2-4 -- Durban, October 14, 1975:

You see all these conditioned souls, they are captivated by this material energy. Just like you all Indian, you have come here so far. Many people go, I have also come. But the some of us we have come, being allured by māyā, and some may have come for other purposes. So generally, these jīvas, the living entities, they are allured by this māyā. The Vyāsadeva saw two things: Kṛṣṇa, the puruṣaṁ pūrṇam; and His illusory energy. So this illusory energy is not controller of Kṛṣṇa. Just like darkness. Darkness, you have got experience. Here at night we are experiencing darkness, but there is no darkness in the sun. The sun is there in the sky. Because the sun is not here, therefore it is darkness. But as soon the sun will appear in the morning, there will be no more darkness.

People's attention has been diverted in the industrial activities. They are given allurement, "Come here. I shall give you twenty rupees per day. You give up your agricultural activities.

Lecture on SB 1.7.6 -- Vrndavana, September 5, 1976:

So in the Kali-yuga, simply by performing yajñas you can satisfy the Supreme Lord. Yajñaiḥ saṅkīrtana-prāyair yajanti hi su-medhasaḥ. We have seen in many places by performing yajña, the saṅkīrtana-yajña, where it was very dry, rain has fallen. This is practical. So things are very easy. But instead of producing food grains, we are producing Goodyear tires. So how we can eat? Now when there is scarcity of foodstuff you cannot eat the Goodyear tires. But people's attention has been diverted in the industrial activities. They are given allurement, "Come here. I shall give you twenty rupees per day. You give up your agricultural activities. You come in the factory. Produce tire tube, iron stool," and so on so on. So we are violating the orders of Kṛṣṇa.

These rascals who is checking Kṛṣṇa consciousness or God consciousness, and alluring them in different concept of life by designation, they're the greatest enemy of the human society.

Lecture on SB 1.8.41 -- Los Angeles, May 3, 1973:

One should know... That is freedom, that "I do not belong to anything of this bodily connection." Because to conceive in the bodily concept of life, sa eva go-kharaḥ. Yasyātma-buddhiḥ kuṇape tri-dhātuke (SB 10.84.13). I am not this. This is most essential education. Unfortunately, the so-called scientists are making more and more attached to this body, How much misleading they are. Therefore I am speaking to our scientist friend that "Now it is the time for making propaganda amongst the so-called scientists, philosophers, leaders, politicians." Because they are misleading the whole people of the world under the bodily concept of life. They are fighting. So the opportunity of becoming Kṛṣṇa conscious, this is the human life, they are checking that, stopping that. Greatest enemy of the human civilization, these rascals. These rascals who is checking Kṛṣṇa consciousness or God consciousness, and alluring them in different concept of life by designation, they're the greatest enemy of the human society. They are checking the progress of human life. If we accept evolutionary theory, by evolution we have come to... Actually, we have come from aquatics to plants and trees and then insects. Then beasts, birds. In this way we have come to this human form of life. Now what is next evolution? That they do not know.

Don't be allured by big, big highways and skyscraper building with full advertisement of wine and cigarette.

Lecture on SB 1.16.21 -- Los Angeles, July 11, 1974:

So at the present moment there is no respect for brahminical culture. Just like we are trying to make our disciples perfectly men of character. No illicit sex, no intoxication, no gambling, no meat-eating. And people will take it very lightly. They laugh. Because they do not know what is brahminical culture, what is the perfection of human life. So all these are happening and will continue to happen till the end of this age, very, very dangerous. We must always consider. Don't be allured by big, big highways and skyscraper building with full advertisement of wine and cigarette. This is not life. This is not life. Life, here is life. Let anyone come and compare this life in this temple and outside. This is life.

A devotee is not allured by any of the opulences of this material world.

Lecture on SB 2.1.5 -- Los Angeles, August 13, 1972:

So ā-brahma-bhuvanāl lokāḥ punar āvartino 'rjuna: (BG 8.16) even if you are transferred to the Brahmaloka, you have to come down. Punaḥ. Martya-lokaṁ viśanti. Kṣīṇe puṇye martya-lokaṁ viśanti (BG 9.21). Just like in modern days, especially your American scientists, they are going to the moon planet. But when their stock of, that machine, is finished, immediately they come down. Similarly, you may go to the heavenly planet or to the Brahmaloka... There are very large span of life and opulence you can enjoy. But as soon as like your bank balance is finished, you have to come down. Ā-brahma-bhuvanāl lokāḥ punar āvartino 'rjuna (BG 8.16). Therefore a devotee is not allured by any of the opulences of this material world. They are not interested. They are interested to transfer themselves in the spiritual world where, it is stated in the Bhagavad-gītā, yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6).

So don't take this so-called material civilization has got any value. Reject it. You see? And be prepared for going back to home, back to Godhead. That should be aim. Don't be allured by these rascal leaders.

Lecture on SB 2.9.11 -- Tokyo, April 27, 1972:

So don't take this so-called material civilization has got any value. Reject it. You see? And be prepared for going back to home, back to Godhead. That should be aim. Don't be allured by these rascal leaders. And the another rascal, the Māyāvādī, they cannot believe all these things—"Make it zero." Śūnyavāda. They also do not like the modern ways of life, disgusted, but they have no adjustment, and therefore "Make it impersonal, zero, finished." Here is not zero. Here is substance. We are not after zero. We are after substance. The substance is described here. Just try to understand. We are not fakir. Fakir, this word is used in... One who has no hope, simply loitering in the street, he is a fakir, hopeless. So all are, they are fakirs. And we are not fakir. We are hoping to go there, to live with Nārāyaṇa or Kṛṣṇa, having this greatest opulence, eternal body, blissful life, full of knowledge and opulence. That's all.

Bhraṣṭa means he was executing devotional service, but some way or other, being allured by māyā or some other causes, even if he falls down, so that credit is there.

Lecture on SB 3.25.14 -- Bombay, November 14, 1974:

Bhraṣṭa means he was executing devotional service, but some way or other, being allured by māyā or some other causes, even if he falls down, so that credit is there. Therefore he has to begin next life... He is given chance next life. What is that? Śucīnāṁ śrīmatāṁ gehe. He takes birth in two families. What is that? Śucīnām. Śucīnām means brāhmaṇa, śuci. Śuci means brāhmaṇa: always clean and pure. Therefore they are called śuci. And muci. Muci means cobbler, just the end. That is the lowest, and this is the highest, śuci and muci. There is a Bengali poetry: śuci haya muci haya yadi kṛṣṇa tyaje, muci haya śuci haya yadi kṛṣṇa bhaje. If somebody takes to Kṛṣṇa consciousness, even born in the family of cobbler, muci, he becomes śuci. He becomes more than a brāhmaṇa. And muci haya śuci haya. If one is born in the family of a brāhmaṇa, but he... (sounds of fireworks) ...but if he gives up Kṛṣṇa consciousness, then he becomes a muci.

Bhraṣṭa means he was executing devotional service, but some way or other, being allured by māyā or some other causes, even if he falls down, so that credit is there.

Lecture on SB 3.25.14 -- Bombay, November 14, 1974:

Suppose some reason a man comes and joins this Kṛṣṇa consciousness movement, and in the middle he falls down, he does not make further progress because he falls down. But whatever he has done, that is permanent credit. That will never be lost. Even he stops, then from that point, again he will begin as soon as there will be chance. But whatever he has done, that is a permanent credit. That is the instruction of śāstra. Therefore it is said in the Bhagavad-gītā, śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo 'bhijāyate (BG 6.41). Yoga-bhraṣṭaḥ. Bhraṣṭa means he was executing devotional service, but some way or other, being allured by māyā or some other causes, even if he falls down, so that credit is there. Therefore he has to begin next life... He is given chance next life. What is that? Śucīnāṁ śrīmatāṁ gehe. He takes birth in two families. What is that? Śucīnām. Śucīnām means brāhmaṇa, śuci. Śuci means brāhmaṇa: always clean and pure. Therefore they are called śuci. And muci. Muci means cobbler, just the end. That is the lowest, and this is the highest, śuci and muci. There is a Bengali poetry: śuci haya muci haya yadi kṛṣṇa tyaje, muci haya śuci haya yadi kṛṣṇa bhaje. If somebody takes to Kṛṣṇa consciousness, even born in the family of cobbler, muci, he becomes śuci. He becomes more than a brāhmaṇa. And muci haya śuci haya. If one is born in the family of a brāhmaṇa, but he... (sounds of fireworks) ...but if he gives up Kṛṣṇa consciousness, then he becomes a muci.

The allurement of material civilization is so strong and so bad that those who are by pious activities born in brāhmaṇa family, they are being dragged to the tamo-guṇa behavior like śūdras.

Lecture on SB 5.5.6 -- Vrndavana, October 28, 1976:

There are two kinds of strong avidyā, ignorance, unawareness. Sattva-guṇa, rajo-guṇa, tamo-guṇa. Rajo-guṇa and tamo-guṇa is covering. Tamo-guṇa is very densely covering, and rajo-guṇa little open, and sattva-guṇa means prakāśa, there is illumination, brahminical qualifications. When one is in the sattva-guṇa then he can understand that "I am not this body. I am different from this body." For them, those who are in the sattva-guṇa, for them it is easier. So therefore the process is Human civilization means not to drag somebody who is already in the sattva-guṇa or in the family of sattva-guṇa, to drag him down to the tamo-guṇa. The modern civilization is like that. The allurement of material civilization is so strong and so bad that those who are by pious activities born in brāhmaṇa family, they are being dragged to the tamo-guṇa behavior like śūdras. They are learning how to drink, how to eat meat, how to have illicit sex. These are the symptoms of tamo-guṇa, lowest type of tamo-guṇa.

So Menakā tried to entice him, "Oh, why you shall go? You just see how nice girl you have got. Just see." There is a picture. Perhaps you have seen. And Viśvamitra is doing like this: "Don't show me anymore. Let me go away." Of course, he was very much advanced. He could go. But this allurement is always there. But Kṛṣṇa is so beautiful and so nice that if you increase your love for Kṛṣṇa, then you have no more any attachment for anything.

Lecture on SB 7.9.10 -- Montreal, July 10, 1968:

The jñāna system, the yoga system is by force they are trying to detach. That is not possible. It may be possible for the time being. Just like Viśvamitra, a great sage. These are the historical references. He was a very great king and he wanted to realize self, and he began to meditate in the forest alone, as it is, this yoga system, that "He must be in secluded life. He must make his seat in a very sacred place and sit in this posture." There are... So he followed everything completely, perfect yogi. But as soon as Indra saw that "This man is performing a great yoga system. He may not acquire my position," so he sent one beautiful girl, Menakā, to entice him. So she came, she began to dance before her (him), and there was tinkling sound, and at once his meditation broke. And she was very beautiful, coming from heaven, so he became attached, and the woman became pregnant. Then she got a child, Śakuntala, and then Viśvamitra came to this senses: "Oh, I left my kingdom, I came to forest for meditation. Again I am going to be another kingdom." So he decided that "I shall go away." So Menakā tried to entice him, "Oh, why you shall go? You just see how nice girl you have got. Just see." There is a picture. Perhaps you have seen. And Viśvamitra is doing like this: "Don't show me anymore. Let me go away." Of course, he was very much advanced. He could go. But this allurement is always there. But Kṛṣṇa is so beautiful and so nice that if you increase your love for Kṛṣṇa, then you have no more any attachment for anything, any beautiful thing of this world. Paraṁ dṛṣṭvā nivartate. Just like Kṛṣṇa and these gopīs. They came to Kṛṣṇa, giving up their all engagements. Some of them were engaged in, I mean to say, loving children, some of them were engaged in serving their husband, or unmarried girls, they were engaged to serving her father, brothers. But as soon as Kṛṣṇa blew His flute, they came, all.

So one is losing the life for strong tongue dictation, one is losing life for ear, and the elephant is captured by sex. You cannot capture elephant; it is very strong animal. But there is trained she-elephant. She allures the male elephant, and for sex the male elephant follows, and tactfully the elephant is put into a hole. He falls down.

Lecture on SB 7.9.40 -- Mayapur, March 18, 1976:

People go to Paris—I know many gentlemen—for satisfying the genital. So genital has become my master, the tongue has become my master, the hand has become my master, the leg has become my master, so I am the servant of so many masters. So my position is very precarious. How can you satisfy so many masters? Eh? Even in the animal kingdom, they are also servant, but they are servant of one sense. That is also described in the Śrīmad-Bhāgavatam. Just like the fish. The fish is only strongly under the servitude of the tongue. Therefore the fishing tackle gives something eatable, and the fish immediately... It is not that it is hungry, but because the fish is so greedy—something nonsense is there in tackle—he immediately..., and becomes caught up. Due to the strong inclination of eating, he loses his life. As soon as he's caught up, that... Similarly, other animal... Just like the deer is very fond of hearing nice music. The hunters play very nice music, and they come to hear, and he kills. So one is losing the life for strong tongue dictation, one is losing life for ear, and the elephant is captured by sex. You cannot capture elephant; it is very strong animal. But there is trained she-elephant. She allures the male elephant, and for sex the male elephant follows, and tactfully the elephant is put into a hole. He falls down. Then he is captured. Then for life he becomes a slave. Such a big animal, so strong, but by the trick of human being he becomes slave. So similarly, there is analysis. The one particular animal is strongly under the influence of a particular sense, but so far we human being, we are such a big animal that we are servant of all the senses. All the senses. An animal is servant of one sense, but the rational animal, because they are rational, rascal, rational... What is rationality? They cannot see even that "The animal is servant of one sense, and because I am rational animal, I have become servant of all the senses. I am utilizing my rationality in that way."

If you lock up, that "I shall not accept anything except prasādam," so if you go on the street and if you see hundreds and thousands of restaurant, you'll not be allured. "No more chop cutlet, finished, because I cannot take anything without being offered to Kṛṣṇa." So automatically it becomes controlled.

Lecture on SB 7.9.40 -- Mayapur, March 18, 1976:

So sa vai manaḥ kṛṣṇa-padāravindayor vacāṁsi vaikuṇṭha-guṇānuvarṇane (SB 9.4.18). If we... This jihvā is the first item, and if jihvā, if the tongue, if we can control... Tongue must taste something very... That is another business of the tongue. And must chant or talk something. So if you talk of Kṛṣṇa, if you chant Hare Kṛṣṇa and if you give prasādam, the tongue will be controlled. This is our program, that let everyone chant Hare Kṛṣṇa and let everyone take Kṛṣṇa-prasādam. Then the jihvā will be controlled. Here the jihvā is so formidable, the first jihvā is mentioned. So if you can control your tongue, then you can control your belly also. Because without control of the tongue... If you lock up, that "I shall not accept anything except prasādam," so if you go on the street and if you see hundreds and thousands of restaurant, you'll not be allured. "No more chop cutlet, finished, because I cannot take anything without being offered to Kṛṣṇa." So automatically it becomes controlled. If we take this vow, that "I shall not eat anything which is not offered to Kṛṣṇa..." Naturally Kṛṣṇa does not take any chop cutlet, so you cannot offer it.

Nectar of Devotion Lectures

So for devotee, these things are not very much alluring, mukti, bhukti, siddhi.

The Nectar of Devotion -- Bombay, January 8, 1973:

So, for a devotee, the mukti is bothersome. Therefore Prabodhānanda Sarasvatī Prabhupāda says that kaivalyaṁ narakāyate. Mukti means kaivalya. Simply ahaṁ brahmāsmi, that's all. Kaivalya. This perception, Brahman perception, brāhmaṇanda. But for a devotee, he says kaivalyaṁ narakāyate tri-daśa-pūr ākāśa-puṣpāyate (Caitanya-candrāmṛta 5). So for devotee, these things are not very much alluring, mukti, bhukti, siddhi. It is so sublime, Kṛṣṇa consciousness is so sublime, that other things very insignificant in the front of Kṛṣṇa consciousness.

So all the siddhis, aṣṭa siddhi, aṇimā, laghimā, prāpti, prākāmya, īśitā, vaśitā, these all siddhis are material.

The Nectar of Devotion -- Vrndavana, November 9, 1972:

Pradyumna: "There are many instances, especially in India, where these Māyāvādī sannyāsīs descend to the material platform again. But a person who is fully in Kṛṣṇa consciousness will never return to any sort of material platform. However alluring and attracting they may be, he always knows that no material welfare activities can be compared with the spiritual activity of Kṛṣṇa consciousness. The mystic perfections achieved by actually successful yogis are eight in number. Aṇimā-siddhi refers to the power by which one can become so small that he can enter into a stone. Modern scientific improvements also enable us to enter into stone because they provide for excavating so many subways, penetrating the hills, etc. So aṇimā-siddhi, the mystic perfection of trying to enter into stone, has also been achieved by material science. Similarly, all of the yoga siddhis, or perfections, are material arts."

Prabhupāda: Yoga siddhis, they are simply material arts. Just like one example is given, that aṇimā siddhi, aṇimā siddhi means to enter into the stone. So we see in the Western countries they are boring big, big hills and entering in the stone. So that aṇimā siddhi is being possible, is made possible by modern scientific research. So all the siddhis, aṣṭa siddhi, aṇimā, laghimā, prāpti, prākāmya, īśitā, vaśitā, these all siddhis are material. They are not spiritual. But people do not know what is spiritual perfection. They become amazed by seeing some magic by these yogic arts. They're simply material arts.

Sri Caitanya-caritamrta Lectures

Don't be misled by the allurement of māyā. Remain strong. And then, in this life, you'll be able to become fit candidate to go back to home, back to Godhead.

Lecture on CC Adi-lila 1.16 -- Mayapur, April 9, 1975:

The people are not very seriously thinking, neither they have got sufficient knowledge how the temporary body is obtained, how it is changed, another temporary body, and there are 8,400,000 different forms of body, and we are changing one after another. Why this disease? "If I am, my position is, as I understand from Bhagavad-gītā, na hanyate hanyamāne śarīre (BG 2.20)—I am not destroyed after the destruction of this body—why I am in this position that I have to change my body?" Tathā dehāntara-prāptiḥ (BG 2.13). This is intelligence. When you come to this intelligence, then athāto brahma jijñāsā; then the inquiry about spiritual life begins. But unfortunately, we are in such a civilization that we have no time to think of this great dangerous position of changing body one after another, and we have accepted it that "There is no remedy; we have to change or die for good." These theories, this ignorance, is going on, and Kṛṣṇa consciousness movement is the only movement which is trying to educate man to this standard of knowledge, that he may at least think that "I am not this body, as I understand from the śāstras. I am within the body. So how I can become free of this material body?" That is our real problem. Janma-mṛtyu-jarā-vyādhi-duḥkha-doṣānudarśanam (BG 13.9).

So if we take it very seriously, then we become gradually advanced and eligible or fit candidate to go into the spiritual world—dīvyad-vṛndāraṇya-kalpa-drumādhaḥ. We can go there. That is wanted. Be serious. Don't be misled by the allurement of māyā. Remain strong. And then, in this life, you'll be able to become fit candidate to go back to home, back to Godhead.

Sri Brahma-samhita Lectures

Vairāgyam means knowledge by which one becomes detached from this material allurement.

Lecture on Brahma-samhita, Lecture -- New York, July 28, 1971:

If you apply your devotional service to Vasudeva, vāsudeve bhagavati... Vasudeva is the Supreme Personality of Godhead, Bhagavati. Vāsudeve bhagavati bhakti-yogaḥ prayojitaḥ (SB 1.2.7). If you apply, if you engage yourself in devotional service to Vasudeva, then the result will be janayaty āśu. Āśu means very soon, without delay; janayaty, generated. Janayaty āśu vairāgyam. Vairāgyam means knowledge by which one becomes detached from this material allurement.

Initiation Lectures

Very nice name. It is Kṛṣṇa's incarnation. She allured the demons. Kṛṣṇa in the form of a beautiful woman allured the demons.

Initiation Ceremony -- Melbourne, July 1, 1974 :

Devotee (2): Bhaktin Eleanor's name is Mohinī Śakti dāsī.

Devotees: Hari bol!

Prabhupāda: Very nice name. It is Kṛṣṇa's incarnation. She allured the demons. Kṛṣṇa in the form of a beautiful woman allured the demons. The demons become allured by Kṛṣṇa's mohinī śakti. And devotees they are inclined to serve Kṛṣṇa being blessed by Rādhārāṇī. Hare Kṛṣṇa! Come on.

General Lectures

Never be misled by the allurement of māyā.

Lecture -- Tokyo, April 20, 1972:

So you are doing your best to do this service, Vaiṣṇava, in this remote village. Our Sudāmā Prabhu is trying to give service to Kṛṣṇa. Our position is eternal servant of Kṛṣṇa. We can give service from anywhere, from any position. It doesn't matter where we are. Because everything is Kṛṣṇa's property, everywhere Kṛṣṇa is there, so wherever we get possibility of rendering our service... So the literature distribution... So kindly stick to this service attitude. Never be misled by the allurement of māyā. Engage. Remain engaged in Kṛṣṇa's service wherever you are. Kṛṣṇa will see. We don't want any recognition from anyone else. We want recognition by Kṛṣṇa and His devotee. That's all. If they are satisfied, then our success, life success. So this place, you all a little distant from the city, but we are not concerned with the city. We are concerned for distributing this knowledge, Kṛṣṇa consciousness. So I have learned that there is a train service from here, it takes only forty-five minutes, forty-three minutes. So this place is very nice. It is... And expenditure according to our means. That is all right. When Kṛṣṇa will give us better place... This is also. Wherever Kṛṣṇa is at, that is better. That is best.

Philosophy Discussions

That is the last snare of māyā. Māyā is giving him allurement that "You become a minister, you become secretary, you become a big merchant, you become a Birla. You..." "Become become become."

Philosophy Discussion on The Evolutionists Thomas Huxley, Henri Bergson, and Samuel Alexander:

Everyone wants to become higher than what he is. Because he is trying to become master. He is trying to... His whole problems is that he is trying to be master. So he comes to master to some extent. Suppose he is working in an office, he is a head clerk, master of several clerks. So he is not satisfied. He wants to become a superintendent. When he becomes a superintendent, he wants to be under-secretary. When he is under-secretary, he wants to become secretary. When he becomes a secretary, he wants to become minister. When he is made minister, then he wants to be the president. And when he becomes a president, he wants to control all over the world, just like your Nixon. So this progressive ambition is there in the material world because any materialistic man is implanted with the idea that "I shall become like Kṛṣṇa." So when he fails everything, then he wants to merge into the Kṛṣṇa. Māyāvāda philosophy. Ahaṁ brahmāsmi. He does not know that... He is already Brahman, but he thinks that "I am the Supreme Brahman. I am moving the sun. I am moving the..." Meditating. He is moving the sun. He is moving... Just another imitate. That is the last snare of māyā. Māyā is giving him allurement that "You become a minister, you become secretary, you become a big merchant, you become a Birla. You..." "Become become become." (S)he is always dictating, and he is working under the dictation of māyā. The last dictation is, "Then you have failed all these things. Better you become God." (laughter) So he thinks, "I am God." And māyā is still kicking. As soon as God gets some toothache, he'll have to, another... So he goes... "After all, what kind of God you are? You come here for toothache cure." This is another man.