That is the process of social upliftment. And we follow the footprints of Sri Caitanya Mahaprabhu and His associates who were all kind enough to raise the social status of every one concerned irrespective of birth and occupation.
Such process is not only transcendental to all sorts of mundane speculation, but is very simple and innocent. The principle is a sort of curing a disease not only by administering proper medicine but also by supplying proper diet at the same time.
The medicine is administered through submissive aural channel as "Hari Sankirtana" which means
(1) To sing "Bhajan" songs glorifying the Almighty and His Pastimes.