Advertising (Lectures)

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Bhagavad-gita As It Is Lectures

Lecture on BG 1.15 -- London, July 15, 1973:

So Vṛkodara, Bhīmasena, is advertised as voracious eater. But he can perform Herculean task also. Just like the elephant, it eats voraciously, but it gives service also. Similarly if we simply eat voraciously and we cannot give any service that is not good. We must eat sumptuously and give service also.

Lecture on BG 1.28-29 -- London, July 22, 1973:

And when he is not Kṛṣṇa conscious, he simply sees own men where there is bodily relationship. This is the defect. They are advertising, humanitarian work, philanthropic work, communism, this "ism," but when there is question of bodily relationship, immediately everything is changed. You know, the Communist country, the Khruschev was driven out because he was patronizing his own men. That was the defect. So you can advertise that "I am for everyone," but there is affection for own men. Nepotism. Nepotism. It's called nepotism. So many big, big leaders.

Lecture on BG 2.11 -- New York, March 4, 1966:

So one should go to such holy places not simply to take bath in the water, but he must be intelligent enough to find out some spiritually advanced man living there and take instruction from him and (be) benefited by that. But he does not go. He takes simply bath and purchases some goods and advertises, "Oh, I have been to such and such pilgrimage."

Lecture on BG 2.24 -- Hyderabad, November 28, 1972:

. How it can be possible for him to become yogi? But our politicians, they're advertising they are practicing yoga. What kind of yoga? Has he become more than Arjuna? In this age of fallen age? Five thousand years ago, how much favorable condition was there. And now, in such unfavorable condition, deteriorated condition, you want to become a so-called yogi? It is not possible. Kṛte yad dhyāyato viṣṇum (SB 12.3.52). Yoga means to meditate upon Viṣṇu. That was possible in the Satya-yuga. Just like Vālmīki. He meditated for sixty-thousands of years, and became perfect. So who is going to live for sixty-thousand years? So it is not possible.

Lecture on BG 2.62-72 -- Los Angeles, December 19, 1968:

Otherwise you are going to be put into the Atlantic Ocean." That's all. And they'll still be puffed up, "Oh, we are making progress. Within next ten years, you can purchase ticket or land in the moon." You know, in Russia they sold land, and they advertised that "There is Sea of Moscow. We have planted our flag on the sea in the..." So these are propaganda. They cannot go even into the nearest planet, what to speak of the spiritual sky. If you actually serious of going to the spiritual sky and Vaikuṇṭhaloka, then take this simple method, Hare Kṛṣṇa. That's all.

Lecture on BG 3.1-5 -- Los Angeles, December 20, 1968:

Temple worship is also not possible. Temple worship, you go in India, there are some temples still. Daily, they are spending thousands of dollars for temple worship. Daily. The process... In Jagannātha temple, fifty-six times offered prasāda, and any time you go they will supply you prasāda for one thousand persons. It is all ready. Still. Although India is being advertised there is no food, but if you go to Jagannātha temple, any time, and ask the manager that "We have come, one thousand devotees. Please supply us prasāda." "Yes, ready." (laughter) So that is being done. The arrangement is there since last two thousand years. The Jagannātha has property, there is production, there is good management. That is going on. Similarly, there is another temple, Nathadwar. They're also spending thousands of... In Madras also, there are many temples. There is a big estate. They are also collecting money daily, $4,000, $5,000. Yes. Still. The temple arrangement is there.

Lecture on BG 3.21-25 -- New York, May 30, 1966:

So Lord comes down. Paritrāṇāya sādhūnām (BG 4.8). His special purpose of coming down as incarnation is to save the sādhus because sādhus are always persecuted by the demons, the demonic class, the atheist class. They are always prepared to persecute the sādhus. The Lord comes—paritrāṇāya sādhūnām—just to protect the sādhus or the saintly persons, and vināśāya ca duṣkṛtām, and to vanquish the miscreants. That is the mission. When Lord Kṛṣṇa comes or any incarnation of Lord comes actually, not so-called advertised incarnation... I mean to say that you will find. All the incarnation in the Vedic literature, they are named there, not that anyone can manufacture himself as incarnation.

Lecture on BG 3.21-25 -- New York, May 30, 1966:

Religion without God consciousness, that is no religion, at least according to Bhagavad-gītā. Without God consciousness, without establishing my relationship with the Supreme Lord, there cannot be any religious principle. You may go on advertising some new kind of religious principle, and every day and every moment they are being manufactured in all over the world, and there are so many groups of religious principle, but here, according to Bhagavad-gītā, real religious principle means to establish your lost relationship with the Supreme Lord.

Lecture on BG 4.19 -- Bombay, April 8, 1974:

So this is Vedic civilization. Don't be carried away. Take lesson from Bhagavad-gītā and make your life successful. That is the propaganda of this Kṛṣṇa consciousness movement. Don't become cats and dogs and advertise yourself as paṇḍita. These are the definition of paṇḍita. Either take you from Cāṇakya Paṇḍita's materialistic point of view, moral lessons, or spiritual lessons from Bhagavad-gītā, the definition of paṇḍita is different from the so-called paṇḍitas, having... That is... They are called māyayāpahṛta-jñānāḥ. Although they have got degrees of the universities, but actually, knowledge is taken away by māyā.

Lecture on BG 4.37-40 -- New York, August 21, 1966:

We are trying to go to the moon planet, but because there is no freedom, oh, we are failing in every step, although we are advertising in the paper, "Now it is two years more, two years more." The Russians began to sell land in the moon planet, that "In 1965 we shall go there." But 1965... It is going to 1967. Now they are silent about selling land in moon planet.

Lecture on BG 5.3-7 -- New York, August 26, 1966:

So a person who has renounced everything for service of the Lord. Sannyāsī. Sannyāsī means sat-nyāsī. Sat means the supreme eternal, and nyāsī means renounced. So sannyāsī... He is a sannyāsī who has renounced everything for the sake of the Lord. He's called sannyāsī. And he has no hatred for anything because in his vision everything is meant for the service of the Lord. So therefore he cannot hate anything. Sometimes it (is) advertised that "Such and such saint, he does not touch money. He does not touch money. When money is offered to him, his hand becomes turned." But a Bhagavad-gītā does not say that. Bhagavad-gītā does not say that "Because money is offered to you, therefore you shall turn your hand." Yes. Because a devotee's life is dedicated to the Supreme, so he also thinks that "This money can be utilized for the service of the Lord." Just like there are many instances in India.

Lecture on BG 5.17-25 -- Los Angeles, February 8, 1969:

On big roads there are supply, water supply hydrant, because there are many poor men who cannot provide water supply pipes in their house. They take from the street. So when I was passing... I do not know why. That is my habit. If I see that the water tap is open, I immediately close it. I do not like that the water is wasted, you see, because I think that "The government is spending so much money for supplying water, and this water is unnecessarily being lost. So why it should be?" That is also advertised in your country. When there is dropping in your bathroom the authorities request you to stop that because that drop of water costs many dollars for the management.

Lecture on BG 6.1 -- Los Angeles, February 13, 1969:

And we are becoming frustrated. But if you actually be situated in Kṛṣṇa consciousness, simply you revive your original position, joyful, simply joyful. Ānandamayo 'bhyāsāt. These are the Vedānta. Because our nature is ānandamaya. People are, everyone is trying to find out. In this La Cienega Avenue there are so many restaurants, so many things and so many signboards. Why? They are advertising, "Come on, here is ānanda, here is pleasure." He's advertising, we are also doing like that. "Here is ānanda." So everyone is searching after ānanda pleasure. But there is different standard of pleasure. The same thing.

Lecture on BG 6.30-34 -- Los Angeles, February 19, 1969:

You find the shoes of your child. "Oh, this is the shoe of my child." Do you love the shoe? No, you love the child. Similarly as soon as see the energy of Kṛṣṇa manifested in a different way, that means you love that entity because you love Kṛṣṇa. Therefore, if you love Kṛṣṇa, then your universal love is counted. Otherwise it is nonsense. You cannot love. That is not possible. If you love Kṛṣṇa, then the word love, universal love, so many things as it is very much advertised. And if you don't love Kṛṣṇa, then you see "Here is my American brother, and the cow is my food." Because you do not love the cow. The cow is American and my brother is American. My brother is good, and the cow is food. This is my universal love. Why? But a Kṛṣṇa conscious person, he sees, "Oh, here is a cow. Here is a dog. He's a part and parcel of Kṛṣṇa. By someway or other he has got a different body than me. That does not mean he's not my brother. So how can I kill my brother?" That is Kṛṣṇa's love, due to Kṛṣṇa's love.

Lecture on BG 7.1 -- San Francisco, March 17, 1968:

It is not material process that it requires so much time. No. It requires simply the spiritual technique, to know how you can develop Kṛṣṇa attachment. As soon as you are cent percent attached with Kṛṣṇa, your business is finished. Ārādhito yadi haris tapasā tataḥ kim. The whole formula is that you have to develop your attachment for Kṛṣṇa. So if you have developed such attachment for Kṛṣṇa, then your business is finished. No more. That's all right. And nārādhito yadi haris tapasā tataḥ kim. And if you cannot develop fully Kṛṣṇa consciousness, then all your labor is waste of time. There is no need of advertising yourself that "I am religious, I am philosopher, I am yogi." All is nonsense if at the end there is no Kṛṣṇa consciousness. So if Kṛṣṇa consciousness is there, so all these things end. And if there is no Kṛṣṇa consciousness, these are all useless labor.

Lecture on BG 7.1 -- Los Angeles, March 12, 1970:

So this simple method and the highest method... Not that we are advertising our Kṛṣṇa consciousness movement. Here the authority, the supreme authority, Kṛṣṇa, says, "Practicing yoga in full consciousness of Me." But if you make your own manufactured meaning of these words and cheat public, that is your business. Our business is not to cheat. We have to say frankly, "This is the fact," that's all. But you can cheat: "Oh, it is not Kṛṣṇa. It is this and that, so many things. This 'me' means I. 'I' means you are also I. I am also I." They explain in that way. "The 'me,' the word is me. So 'me' is coming from 'I.' So you are 'I,' I am 'I.' Therefore it is meant, 'me' means you think of yourself; I think of myself. Then you become yogi." That's all. And rascal persons will catch this very..., "Oh, then I am always thinking of me. That's all right. I am a yogi." That's all. Because the demons and the rascals, they are simply trying to avoid God. So if somebody teaches, "Oh, why you are thinking of Kṛṣṇa? This 'me' means you, I, I, you. That's all," "Oh, that's nice, very nice."

Lecture on BG 7.1 -- Bombay, January 13, 1973:

There is definition of Bhagavān. Not that any rascal advertises himself Bhagavān and he becomes Bhagavān. No. Parāśara Muni, father of Vyāsadeva, gave us what we mean by Bhagavān. Bhaga means opulence, and vān means one who possesses opulence. Just like we have our practical experience. Anyone who is very rich, he's attractive. He becomes attractive. Many men go to him for some favor. One who is very influential, he becomes very attractive. One who is very famous, he becomes attractive. One who is very learned, wise, he becomes attractive. One who is very wise, he becomes attractive. And one who is in the renounced order of life Renounced order of life means one who possesses everything but renounces, does not use it for his personal benefit. Just like a person who is very charitably disposed, he gives everything to the public. He's also very attractive.

Lecture on BG 7.1 -- Bombay, January 13, 1973:

That faith begins... In the Bhagavad-gītā, the Kṛṣṇa is creating that faith, personally. He's speaking about Himself to create your faith. Kṛṣṇa says that "You are searching after the Supreme." Kṛṣṇa says, ahaṁ sarvasya prabhavo mattaḥ sarvaṁ pravartate (BG 10.8). Aham ādir hi devānām (Bg 10.2). So in this way Kṛṣṇa... Not advertising Himself, but He is presenting Himself. Because He comes down to establish real religious system. Yadā yadā hi dharmasya glānir bhavati bhārata (BG 4.7). Dharma-saṁsthāpanārthāya. He has come.

Lecture on BG 9.1 -- Melbourne, April 19, 1976:

Prabhupāda: So we have advertised Bhagavad-gītā, so we can read from the ninth chapter or from the beginning, as you like. Which one will be nice?

Madhudviṣa: Ninth Chapter.

Prabhupāda: That's all right? Yes. The Ninth Chapter is the most confidential knowledge. Śrī bhagavān uvāca, (devotees repeat)... All right, you repeat. Idaṁ (devotees repeat) tu te guhyatamaṁ pravakṣyāmy anasūyave. Idaṁ tu te guhyatamaṁ pravakṣyāmy anasūyave, jñānaṁ vijñāna-sahitam, jñānaṁ vijñāna-sahitaṁ yaj jñātvā mokṣyase aśubhāt, yaj jñātvā mokṣyase 'śubhāt. (Recites verse responsively with devotees). Śrī bhagavān uvāca. Bhagavān, the Supreme Being, Bhagavān. In your English dictionary the word God is explained as "the Supreme Being." "Supreme Being" means who is great, greater, or the greatest, of all other beings. We are beings. We are individual persons.

Lecture on BG 9.2 -- Calcutta, March 7, 1972:

One comes to this knowledge. What is this knowledge, devotional, rāja-vidyā? What is the symptom? Bahūnāṁ janmanām ante jñānavān māṁ prapadyate. This is the symptom: that one has surrendered to Kṛṣṇa. That means he is in perfect knowledge. So long he is not surrendering to Kṛṣṇa, he is trying to become Kṛṣṇa, or he is posing himself as equal to Kṛṣṇa or sometimes above Kṛṣṇa. There is a very well advertised yogi. They say, at least his disciples say, that he is above Kṛṣṇa. That is not knowledge. That is ignorance. Real knowledge, jñānavān, is to surrender to Kṛṣṇa. That is real knowledge. Bahunam janmanam ante (BG 7.19). If one is actually intelligent, he should not wait for many, many births. If he believes in the Bhagavad-gītā, in the statement of Bhagavad-gītā, then, immediately after hearing this verse, that bahūnāṁ janmanām ante jñānavān māṁ prapadyate, he should immediately surrender to Kṛṣṇa.

Lecture on BG 9.2 -- Calcutta, March 8, 1972:

So in India especially—not only India; everywhere—we have been especially encouraged to go on with these sinful activities. They do not like. In the American countries we see, while passing on the street, two sides of the road they're hoarding, advertising these things, either wine or cigarette or gambling or this or that, or some sinful activity.

Lecture on BG 9.2 -- Calcutta, March 8, 1972:

So in India especially—not only India; everywhere—we have been especially encouraged to go on with these sinful activities. They do not like. In the American countries we see, while passing on the street, two sides of the road they're hoarding, advertising these things, either wine or cigarette or gambling or this or that, or some sinful activity. So our first propaganda is to not only give one Kṛṣṇa consciousness, but also to stop this sinful activity. Just like when you are treated by physician, he gives you some medicine and also ask you some restriction: "Do not do this," "Do not eat this, eat this." So if you are actually interested to get out of this entanglement of transmigration from one body to another, ei rūpe brahmāṇḍa brahmite kono bhāgyavān jīva, Lord Caitanya says. We are wandering throughout the whole universe. That we do not know.

Lecture on BG 9.18-19 -- New York, December 4, 1966:

He advertised, "To cut one's tail, this is the latest fashion." Similarly, I saw one cinema in my childhood, a similar story. One Mr. Maxlin or something like that, he played that. He was sitting in park, and some naughty boy nailed his tail, that tail coat, when ball dancing. So when he got up that half part of that tail was taken away. So when he was dancing in the ball, everyone is looking to his back side: "What is this? His tail is cut." So he saw in the mirror that "My tail is cut." So he began to dance more nicely, and everyone asked him, "What is...?" "Oh, this is the latest fashion. This is the latest fashion." So everyone began to cut his tail. You see?

Lecture on BG 9.23-24 -- New York, December 10, 1966:

Those who cannot live without liquor, for them, there is some concession. Because one must live after all. Similarly, one who cannot avoid meat-eating, for him, that demigod, goddess Kālī... But unfortunately, some foolish persons, they have advertised by goddess Kālī worshiping, he has become God. These are all foolishness. This recommendation... Here it is said by Lord Kṛṣṇa, te 'pi mām eva kaunteya: "That worship of different demigods is indirectly offering worship to Me because they are My representatives." But avidhi-pūrvakam. Avidhi-pūrvakam means "It is not prescribed." Avidhi-pūrvakam. It is, what is called, in English, which is not legal. Illegal.

Lecture on BG 9.29-32 -- New York, December 20, 1966:

You haven't got to train yourself that "How to stop my sense gratification?" If you simply go on chanting Hare Kṛṣṇa sincerely. And what is that process? Chanting and hearing. When you chant, you hear, and you will enjoy. And you will enjoy so nicely that you will give up all that is not wanted in the advancement of his spiritual life. Kṣipram. This is recommendation by Kṛṣṇa Himself, not that I am advertising. Because I am preaching here Kṛṣṇa consciousness, therefore I am advertising, "The candidate may take it." But Kṛṣṇa Himself says. Kṣipraṁ bhavati dharmātmā śaśvac-chāntiṁ nigacchati. Śānti means very soon he attains that perfect eternal happiness. Perfect peaceful life, eternal life, blissful life, he very soon attains.

Lecture on BG 10.4 -- New York, January 3, 1967:

It is not meant for material enjoyment. Material enjoyment means eating, sleeping, and defending and mating. These four principles, they are called material enjoyment. Just like we see advertisement. The other day I was seeing the New York Times magazine. So all advertisements were based on mating. That's all. So because mating is most attractive, therefore the shopkeepers, they advertise their dress, putting before one very nice girl. Because our attraction is for mating, so as soon as we see a nice girl our attention is diverted immediately. That is the psychology. So these are all material enjoyments: eating, sleeping, defending and mating.

Lecture on BG 13.8-12 -- Bombay, September 30, 1973:

So we are very sure, although we are not getting very good response in India. In India they have become so advanced: "Oh, Kṛṣṇa consciousness? We know everything about Kṛṣṇa. This is old story. Kṛṣṇa is our countryman, and we know everything of Kṛṣṇa. And what these people, Europeans and Americans, they can teach us?" This is their... So bui para(?) paṇḍita. In Bengal it is called bui para(?) paṇḍita, "self-advertised paṇḍita."

Actually India should have taken very serious care of this Kṛṣṇa consciousness movement for the glory of their country because this Kṛṣṇa consciousness movement originally originated from India.

Lecture on BG 13.8-12 -- Bombay, October 5, 1973:

As soon as you give up cleanliness, you become mleccha and yavana. Mleccha, yavana, these two names have come into Vedic śāstras, one who is unclean." Why there was always misunderstanding between the Hindus and the Muslims? I am talking of practical life. Because the Muslims were very unclean and the Hindus are supposed... now Hindus are less than Muslim, less than Muslim. And still, they are claiming... Śaucam. They are most unclean at the present moment, so deteriorated. Publicly it is being advertised, "Here is beef shop. Come on. Equality. Equality by eating beef, drinking wine." Now this is coming. Śaucam. Śaucam. Cleanliness. Cleanliness is next to godliness. You must take twice bath at least. It is required. And in tropical countries like India, there is no difficulty taking bath three times. Of course, if your body does not permit... But that is Śaucam, to clean. Śaucam. Śaucaṁ bāhyābhyantaram.

Lecture on BG 13.26 -- Delhi, September 22, 1974:

So there are so many different types of next life. Beginning from Brahmaloka down to the... Ābrahma-bhuvanāl lokāḥ punar āvartino 'rjuna (BG 8.16). So why should we try for making a better position within this material world? Why? Why should we waste our time like that? We have seen that to occupy the post of president, Mr. Nixon, how much he had to work in the beginning. I was at that time in America. He was advertising, "America needs now Nixon." So he had to spend millions and millions of dollars, so many cliques and so many intricacies, political... But it is gone, the presidency. Somehow or other. And now he is dragged down. Now he's offered position.

Lecture on BG 16.8 -- Tokyo, January 28, 1975:

So people may say, "Nonsense people. They're doing this, doing that." But he is giving the best service to Kṛṣṇa because he is not accepting a farthing out of this. And these so-called worldly, honest men, they may be very honest, moral, but they are taking everything for their sense gratification. They are dishonest. They are the greatest fraud. Kṛṣṇa's money they are taking for their own satisfaction. The greatest fraud. Stena eva sa ucyate (BG 3.12). What is that? Ye pacanty ātma-kāraṇāt (BG 3.13). Bhuñjate te aghaṁ pāpāḥ. Stena eva sa ucyate. What is that? Everyone is thief. Everyone is taking Kṛṣṇa's money for his sense gratification, and they are advertising they are very moral.

Lecture on BG 16.13-15 -- Hawaii, February 8, 1975:

Just like Rādhārāṇī thinks that "All others, they are engaged in Kṛṣṇa's devotion, but I could not." Caitanya Mahāprabhu said. Caitanya Mahāprabhu said that "I have not a pinch of devotion to Kṛṣṇa. Then if you say, 'Why you are crying?' that is to make a show." Caitanya Mahāprabhu said that "I am crying for Kṛṣṇa just to advertise Myself that I have become a big... But actually I have not a pinch of devotion to Kṛṣṇa." "No you are so great devotee. Everyone says." "No. Everyone may say, but I am not." "Why you are not?" "Now, because without Kṛṣṇa, still I am living. That is the proof that I have no love for Kṛṣṇa."

Lecture on BG 18.45 -- Durban, October 11, 1975:

Of course, now we are engaged in so many different types of duties, but the Vedic civilization, there are four divisions of society and four division of spiritual enlightenment. It is called varṇa and āśrama. Four varṇas means brāhmaṇa, kṣatriya, vaiśya, śūdra. This is social arrangement. And spiritual arrangement-brahmacārī, gṛhastha, vānaprastha and sannyāsa. So we are known, advertised, as Hindu. Actually there is no such word in the whole Vedic literature, Hindu. It is a name given by the Mohammedans on account of the river Sindu. They pronounced sa as ha. So the Sindu was mispronounced as Hindu and the side, or this side of Indus River, who resided, they are called by the Mohammedans as Hindus. The Hindu name is given by the Mohammedans. Actually, our dharma is varṇāśrama-dharma, four varṇas and four āśramas. That is the real name, varṇāśrama-dharma. The whole Vedic culture is dependent on varṇāśrama. It is meant for everyone, not that it is meant for Indians only, no. Four varṇas and four āśramas.

Srimad-Bhagavatam Lectures

Lecture on SB 1.2.6 -- Delhi, November 11, 1973:

So to become free from sinful life, there is only simple method: if you surrender to Kṛṣṇa. That is the beginning of bhakti. Yato bhaktir adhokṣaje. Bhakti life begins when you fully surrender unto the lotus feet of God. That is the bhakti life. So here it is said that it does not matter whether you are a Hindu or Muslim or Christian or Buddhist. It doesn't matter. Your system of religion is first class if you can develop your general love for Kṛṣṇa or God, Adhokṣaja. That is the test. You may advertise yourself or I may advertise myself, "I am a great religious person," but the test is how much you have learned to love God, how much you have advanced in that process.

Lecture on SB 1.2.7 -- New Vrindaban, September 5, 1972:

Just like we have studied so much, a scientific man, but there is examination. If one passes the examination, then it is understood that he has studied nicely. That is our common sense. In school, colleges, everywhere. If I cannot pass the examination and if I advertise myself, "Oh, I have studied this, I have studied that," then what is the value of that? Suppose a man is doing business. So if we see that by doing business, he has acquired some money, he has become rich, then we can understand that he is successful businessman. But if he, he is a poor man, and he says, "I have done this, I have done that, I have done that," you can say so but we want to know by the result. Phalena paricīyate. That is a Sanskrit version. But we have to understand by the result, phalena, what result you have got

Lecture on SB 1.2.8 -- Bombay, December 26, 1972:

Then we require artha. Without artha, without money, how we can live? That is also explained here, nārthasya dharmaikāntasya kāmo lābhāya hi smṛtaḥ. You require money, that's all right, but not for sense gratification, not for going to the cinema. Here in Bombay city, people are earning money, lots of money, but we see there are lots of cinemas advertised, and people go there—there are hundreds and thousands of cinema houses—and spend their money. They're standing for three hours, four hours to take a ticket for going to the cinema.

Lecture on SB 1.2.15 -- Los Angeles, August 18, 1972:

So the Supreme Personality of Godhead, Kṛṣṇa, personally says that janma karma ca me divyam evaṁ yo vetti tattvataḥ (BG 4.9). Simply one who understands what is God, or Kṛṣṇa, simply... Not that "Here is a God." No, he must... Tattvataḥ, he must know what is God. Just like the rascal is advertising: "No book. I am God. You accept me." Then how can I accept you God without book? But the people are so rascal, they're accepting,"Yes," and going after him. So they have become so cats and dogs that anyone says that "There is no need of understanding through book, through book of knowledge. I say. You accept me," the rascal will do that. Everything in the scientific world, there is book. In any science you take. Suppose in botany, they are mentioned, "This tree, this is the characteristic.

Lecture on SB 1.2.18 -- Vrndavana, October 29, 1972:

Because you are My devotee." Bhakto 'si. Kṛṣṇa did not go to find out a Vedantist to teach, a so-called Vedantist. "A Vedantist" means he's devotee. Veda. Veda means knowledge, and anta means ultimate. So what is the ultimate knowledge? Ultimate knowledge is described: bahūnāṁ janmanām ante jñānavān māṁ prapadyate (BG 7.19). That is ultimate knowledge. After speculating knowledge life after life, when one comes to the point to surrender unto Kṛṣṇa, that is real knowledge. That is real knowledge. Unless you come to the point of surrendering unto Kṛṣṇa, your knowledge is defective. You may advertise yourself as very learned scholar, but we have got simple formula. Our position is very strong and simple. We... We take the words of Kṛṣṇa and corroborate with Kṛṣṇa's words.

Lecture on SB 1.2.19 -- Los Angeles, August 22, 1972:

Prabhupāda: The... It is said, maṇinā bhūṣitaḥ sarpaḥ kim asau na bhayaṅkaraḥ. Snake. Some snakes are decorated with jewel on the hood. So this materialist, however qualified he may be, just like jewel on the head. The śāstra says, "Do you think that a snake coming to you with a jewel on head is not dangerous or ferocious?" He's as dangerous, as ferocious, as the serpent without jewel. Similarly, any materialistic person, however educated he may be, so-called educated, he is simply a snake, dangerous. That's all. He has no qualification. Harāv abhaktasya kuto mahad-guṇāḥ. One cannot have good qualities unless one is advanced in Kṛṣṇa consciousness. Read.

Pradyumna: "The harmful, foolish and passionate cannot be devotees of the Lord, however they may advertise themselves as devotees by outward dress. A devotee is always qualified with all the good qualities of God. Quantitatively, such qualifications may be different, but qualitatively, both of them are one and the same."

Prabhupāda: Chant Hare Kṛṣṇa.

Lecture on SB 1.3.23 -- Los Angeles, September 28, 1972:

Otherwise, why millionaires are committing suicide? He has got money. But they do not know that any amount of material comforts will not make them happy. That is not possible. So we have repeatedly discussed this fact that other countries... Like India is advertised very poor country. But still, majority of the people in India, they are happy. People do not know. Although materially they haven't got possession... They have got only two cloth or even one cloth. In the village you will find, they are so poverty-stricken. But still, they are following the Vedic principles, taking bath early in the morning, going to their business, whatever they get, eating, husband, wife, children. They are happy. People say "Primitive." But you want, after all, happiness. Primitive or advanced, what is that? In advanced civilization, if you commit suicide, why not primitive?

Lecture on SB 1.3.30 -- Los Angeles, October 5, 1972:

So you have got the creative power, God has got the creative power. But God's creative power cannot be compared with your creative power. You have got the creative power, but not exactly like God. This is the conclusion. You cannot become God. You can imitate or you can do something very little. Just like little children, they play with little toys. Similarly, you can play with little toys and advertise yourself great scientist. That's all. But you are nothing. You are nothing. This is to be realized. This is called bhakti-yoga. The rascals are puffed up, "I am God." Foolishly. How you can be God? You may have some qualities, very minute quality of God, but you cannot claim that you are God. The same example. The small spark of fire is also fire. Nobody... There is no doubt. A small particle of gold is gold, but it cannot be compared with the gold mine. That is not possible.

Lecture on SB 1.5.11 -- London, September 12, 1973:

Through literature, of course, we are very hopeful. Our literatures are selling. In London also, they sell at least $200, er, pounds, in the street. Similarly, in New York, in Los Angeles, every city we are selling about thirty-to forty thousand rupees' worth books daily. People are appreciating. But if the publishers and the book sellers also help us in this movement, then people will be very much benefited. That is our request. We have come to this, I mean to say, bookseller's office to request... Of course, we have no means to advertise very much, but our advertisement is the saṅkīrtana movement. We go from city to city, street to street, to invoke, invoke the spiritual consciousness of that. There is already there.

Lecture on SB 1.7.19 -- Vrndavana, September 16, 1976:

So Aśvatthāmā was thinking of this brahmāstra. Astraṁ brahma-śiro mene ātma-trāṇaṁ dvijātmajaḥ. Hopelessly. So far, of course, I know that this nuclear weapon was already discovered by the German people and Hitler, it is said that he did not use it. Because he knew it that "If I throw this nuclear weapon there will be devastation." So from this point it can be considered that he had some human consideration. So he's advertised very adversely, but if it is a true fact, then how he could have this human consideration that he did not throw the nuclear weapon? And this was taken by the Americans and it was thrown in Japan.

Lecture on SB 1.7.22 -- Vrndavana, September 18, 1976:

We have generally seen, in animals there is foam, in horse. The, hard labor, very hard labor, the foam comes. So first of all, pariśrama, hard labor, then foam. Pa pha. And ba. Ba means vyarthatā. Frustration. Despite so much hard labor, still frustration. Now our leaders are advertising that "Work hard. Work hard." "Sir, I am working so hard that I am working like an ass, like an animal, and I am tired. Still I have to work hard?" "Yes." This is saṁsṛti. They are not satisfied that human being, Indians are working just like an ass, pulling ṭhelā, rickshaw, and still they're requesting work hard.

Lecture on SB 1.7.40 -- Vrndavana, October 1, 1976:

Just like Brahmā, when he stolen Kṛṣṇa's friends, cowherd boys, and the cows and calves, Brahmā saw that Kṛṣṇa is playing with the same cowherd boys, cows, calves, and he was astonished. He went, came to test that "It is being advertised that one boy is now born, is there in Vṛndāvana, and He's being accepted as Kṛṣṇa, the Supreme Personality, my Lord." So he played some tricks. He stolen away. But the next moment he saw. Next moment means one year. He saw that Kṛṣṇa has expanded Himself in so many living entities.

Lecture on SB 1.8.26 -- Mayapura, October 6, 1974:

That is dharmārtha-kāma-mokṣa (SB 4.8.41). These are material things. People become religious to increase their economic condition better, dharma artha, generally. They want to... Just like there are so many so-called saintly persons. They advertise that "If you give me one, I shall give you ten." Magic, gold manufacturing, or some cloth and they get more... People are after them. But akiñcana. We have nothing to give. So they do not come to us.

Lecture on SB 1.8.39 -- Mayapura, October 19, 1974:

So if we keep this principle in this temple, as it is now being appreciated... This is the most opulent temple in this district. That is being admitted. People are coming here to see this temple. It is being advertised. The other day, one gentleman, that Gopāla, he said that "In Navadvīpa, they simply inquire, 'Where is that American temple?' " They inquire. It is already nicely advertised, and it will be more and more advertised provided you keep Kṛṣṇa here by chanting Hare Kṛṣṇa mantra.

Lecture on SB 1.8.44 -- Mayapura, October 24, 1974:

There are about six hundred commentaries on Bhagavad-gītā, all misleading. Therefore we have presented Bhagavad-gītā As It Is, without any misinterpretation. And it is acting. These six hundred editions of Bhagavad-gītā was being advertised in the Western countries, and so many scholars and swamis went there—not a single person became a devotee of Kṛṣṇa, not a single for the last two hundred, three hundred years. Before that, there was no such attempt, but for the last at least hundred years, or more than that, many Indians went to the Western countries to preach our philosophy, and they referred to Bhagavad-gītā and so on, but unfortunately not a single person became a devotee of Kṛṣṇa, not a single person. But as we presented Bhagavad-gītā as it is, within five years, thousands and thousands have become devotee of Kṛṣṇa. One can compare this.

Lecture on SB 1.9.48 -- Mayapura, June 14, 1973:

I have come here to give some culture, and you have come to imitate the Western civilization by technology. That is the difference. You'll remain a beggar, I shall remain a giver. That is the difference." So still I am maintaining that position of giving, not taking. Before me, so many swamijis went there. They did not give, but they took something and came here and advertised themselves as foreign-returned sannyāsī and exploited the people. They lost even their original dress. Everyone knows, I have never changed my dress. Rather, I have given the dress to the foreigners, and they have taken it. The Ramakrishna mission people came to request me that I dress myself in coat, pant, hat. Because they are doing. Their so-called swamis, they are dressed in coat, pant, hat.

Lecture on SB 1.15.28 -- Los Angeles, December 6, 1973:

Killing the poor child within the womb. Is that very good intelligence? No. But that intelligence is for giving facility to sex life. That's all. They are so-called scientists, intelligence. What is that intelligence? Discover atomic bomb. What is the effect? To kill. But they are dying, what is the credit for you? They're already dying, naturally dying, dying out of want for food, dying in famine, in pestilence. Then what you have discovered? This is called intelligence. This intelligence is described in the Bhagavad-gītā, māyayāpahṛta-jñānāḥ (BG 7.15). They are advertising themselves as intelligent, but real intelligence is taken away. Real intelligence is that we are advancing in science, in education, in motorcars and motorcars everything. But where is our peace? Where is śānti? That is intelligence.

Lecture on SB 1.15.29 -- Los Angeles, December 7, 1973:

Prabhupāda: There will be no more sinful life. If you simply stop, where is the difficulty? If you do not smoke or do not drink, will you die? We have got so many devotees, they do not smoke, they do not drink. Are they dying? They do not play any gambling. Are they dying? They do not take meat. Are they dying? They do not illicit sex. Are they dying? It is artificial. Māyā's... Artificial. Just like so many cigarette package are advertised, although there is written on the, what is that? It is dangerous...

Devotee: "Smoking is hazardous to your health."

Prabhupāda: Yes. Still the rascal will take. Still... The things will be advertised. The government is writing on the packet, "It is dangerous," but they are not closing the factory of the cigarette. That will... Because they want income. (laughter) You see. This is going on. Cheating. And if you don't like it, why don't you stop this? But that they will not do. Simply a show-bottle. So this Kṛṣṇa consciousness movement is that we want to stop this show-bottle business. Everyone must be a real leader, then people will be happy.

Lecture on SB 1.15.30 -- Los Angeles, December 8, 1973:

So those who are not attained to this stage, first stage is how to become free from sinful ac..., anartha. Anartha you don't require, but you are habituated. And māyā is so strong, you don't require to smoke, but the māyā is advertising, "Here is one cool cigarette, or this hot cigarette, or this..." This is called māyā. You don't require it. It has no existence. There is no pleasure, but still you are attached to it. That is called māyā, illusion. That is called illusion. So we have got so friend, so nice friends all over the world, that we... You do not require... They are simply illurimous(?), "Here is whisky, here is this wine, here is that wine, here is this woman, here is this illicit sex, here is this cigarette, here is meat-eating, here is..." This is going on.

Lecture on SB 1.15.39 -- Los Angeles, December 17, 1973:

We have referred to the politicians, because king means he is also politician. As soon as we speak of king, he is in politics. So these are the example. Although he was also great politician, he had to fight in the Battle of Kurukṣetra, he had to adopt diplomacy, everything, but not that he would forget his real duty. This is perfect civilization, that one should not forget the real duty. The real duty is to fulfill the mission of the human life. The mission of human life is to understand God. And God is there, you cannot deny, God is there. But we do not know what is God, what is our relationship with Him. That we do not know. Just like in your country, the currency notes are advertised, "In God We Trust." But if we ask anybody that "This is the slogan of your state. What do you know about God?" nobody can reply. They will say, "It is something like this, something like that." But no... Everything vague idea. Nobody knows what is God, neither he knows how to trust in God. That is instructed in the Bhagavad-gītā: what is God and how to trust in Him. This is the subject matter of Bhagavad-gītā. But the people do not know. They simply have the slogan, "In God We Trust." Nobody knows what is God.

Lecture on SB 1.15.42 -- Los Angeles, December 20, 1973:

So anyone who has not developed his consciousness to understand God... Kṛṣṇa consciousness means to understand God and then trust Him. This is Kṛṣṇa consciousness. Actually, your currency notes advertising our movement. But they do not know scientifically. Now this movement is scientifically started. The Americans should take advantage of it and try to understand the simple slogan, "In God We Trust."

Lecture on SB 1.16.13-15 -- Los Angeles, January 10, 1974:

So when one is inquisitive, jijñāsu... And jijñāsu means, what kind of jijñāsu, inquisitive? Śreya uttamam. Jijñāsuḥ śreya uttamam. There are fields, different fields of activities. So when becomes inquisitive to know the ultimate necessity, ātyantika-duḥkha-nivṛtti, ultimate necessity. Śreya uttamam. There are two things: śreya and preya. I have discussed all these thing many times. Preya means immediately very palatable. That is called preya. And śreya means ultimately good. Suppose if you take some palatable foodstuff, it may be very palatable to you... There are many examples. Just like smoking. Smoking. Everyone knows, the scientists, the doctor, they declare, "This is a nonsense thing. It should be avoided." They advertise even in the packet also.

Lecture on SB 1.16.20 -- Los Angeles, July 10, 1974:

As soon as you become devotee, all good qualities... Therefore if the government takes this movement seriously, they make everyone a devotee, then everything will be solved. There will be no need of criminal court or jail or... Everything will be finished. Or, what is called, liquor house and slaughterhouse and manufacturing cigarette and advertising them two sides of the road. Although (chuckles) it is written there it is dangerous, still it is highly advertised and people smoke. These contradiction things are going on on account of godlessness.

Lecture on SB 1.16.26-30 -- Hawaii, January 23, 1974:

So Kṛṣṇa consciousness movement means to revive the original consciousness. If one is actually in Kṛṣṇa, he'll be truthful. Truthfulness. These are the qualities. Cleanliness, always clean, taking thrice bath. Cloth clean, mind clean, body clean, activities clean, desire clean, thinking clean—everything clean. No contamination. This is the test. "I am doing all nasty things, and I am advertising 'I am advanced devotee.' " What rascal you are? You are doing all nonsense and you are advanced? But they have no shame even, to call themselves... Shameless. Shameless, even not gentlemen. Cheating, and still, he is advertising, "I am advanced." But a person who is actually in Kṛṣṇa consciousness or actual... Sādhu-śāstra-guru-vākya, tinete koriyā aikya.

Lecture on SB 2.1.3 -- Paris, June 12, 1974:

In America, when I was first there in New York, so one lady, she had a son. So according to our Indian method, I asked that her, that lady, elderly, that "Why don't you get your son married?" She said, "I have no objection. If he can maintain his family, let him marry." Then I could understand that he, although America is so rich, that they are not even main..., able to maintain the family. This is civilization. Although they are advertised so much, becoming very, very rich, but they're unable to maintain the family. I was surprised. I thought that in India, although, still, although they are very much advertised as poverty-stricken, still, they maintain their family. Even a worker, ordinary worker... I have seen in Ahmedabad one, what is, ṭhelā man. What is called? Who pushes that hand cart.

Lecture on SB 2.3.13-14 -- Los Angeles, May 30, 1972:

If you have got time, chant Hare Kṛṣṇa, but don't talk nonsense. Grave, that is called gravity. Grave, sympathetic. We should be very much sympathetic. If some of our fellow men fall sick, we must take care of him, give help him. Because, after all, we have got this body. Sometimes we may fall sick. So one, we should be sympathetic. And friendly. Everyone friend. As Kṛṣṇa is friend of everyone, suhṛdaṁ sarva-bhūtānām (BG 5.29), so if we are Kṛṣṇa's representative, how I can be enemy of anyone else? I must be friendly. Friendly. Poet. And expert. And silent. Silent worker, not advertising. Silent. These are the qualifications of Vaiṣṇava. So we must try to follow; not imitate, but follow. Follow, that is nice.

Lecture on SB 2.9.2 -- Melbourne, April 4, 1972:

The brahminical qualification must be there. Then you are falsely possessing. If you falsely say that "I possess 100,000 dollars," and if I ask, "Give me ten dollars." "No. I..." This is false prestige. So these ten dollars will not serve my purpose. I will have to acquire 100,000 dollars. That is Vaiṣṇava qualification. But when we are actually in possession of 100,000 dollars, you must be able to pay ten dollars. You cannot say, "No. I haven't got ten dollars." Then we are falsely advertising that you have got 100,000.

Lecture on SB 2.9.9 -- Tokyo, April 25, 1972, Informal Class in Room:

abhupāda: That's all right. So our Hare Kṛṣṇa will be advertised. (laughter) People will be inquisitive, "What is this Hare Kṛṣṇa?" at least. One who does not know. That is good.

Lecture on SB 2.9.10 -- Tokyo, April 26, 1972:

Pradyumna: "Man may discover so many wonderful vehicles of journey, but even if he reaches the moon by his much advertised spacecraft, he cannot remain there. The sane man, therefore, without being puffed up as if he were the god of the universe, abides by the instructions of the Vedic literature, the easiest way to acquire knowledge in transcendence. So let us know through the authority of Śrīmad-Bhāgavatam of the nature and the constitution of the transcendental world beyond the material sky. In that sky the material qualities..."

Prabhupāda: They are going to different planets... They cannot go. Suppose if they are going: so taking so much trouble, expending so much money, they are trying to study. But we study within this room, even up to Vaikuṇṭha planet. Huh? These rascals are taking so much trouble and still unsuccessful. And we are getting all clear idea. Vedaiś ca sarvair aham eva vedyaḥ (BG 15.15). That is the perfection of Vedic literature. In remote jungle they are sitting. They are enjoying spiritual atmosphere and getting all information from the Vedic literature. How much, I mean to say, fortunate we are, those who have taken shelter of this Vedic literature. We get all information. Is there any doubt? So why should we take so much trouble? Chant Hare Kṛṣṇa, take information, be prepared, and at the time of death, think of Kṛṣṇa. Immediately transferred within a second. Tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). Within a second, transferred. Because spirit soul is finer than the mind.

Lecture on SB 3.25.13 -- Los Angeles, November 10, 1968:

So yoga means, here it is stated, yoga ādhyātmikaḥ puṁsāṁ mato niḥśreyasāya. Yoga system means to lead one to the ultimate benediction. And ādhyātmikaḥ. Ādhyātmikaḥ means "pertaining to the soul." Yoga, practice of yoga, does not mean to gain some material profit. Actually, those who have attained to perfection to some extent in the yoga process... The yoga process which is very much advertised in your country, that is more or less bodily exercise. Yoga process is very difficult for the modern age. I have several times discussed this point. The preliminary process-yama, niyama, āsana, prāṇāyāma, dhyāna, dhāraṇā, samādhi—the eight processes... To control the senses, to control the mind, to practice sitting postures... Under certain physical posture the mind become concentrated. So there are different āsanas. Then meditation, then contemplation, then absorption. These things are preliminary process. But actually, the yoga means to attain ultimate benediction, niḥśreyasāya. What is that niḥśreyasāya? Now, spiritual realization.

Lecture on SB 3.25.18 -- Bombay, November 18, 1974:

So bhakti means when one has attained real jñānam. Without real jñānam, nobody can become bhakta. The foolish person says that bhakti's meant for ajñānī, or less intelligent. No. Bhakti is meant for the most intelligent person. Because bahūnāṁ janmanām ante jñānavān māṁ prapadyate (BG 7.19). You become experienced, very, very experienced, after many, many years. So it is not many, many years, but many, many births, one actually becomes jñānī. And what is that jñāna? Vāsudevaḥ sarvam iti (BG 7.19). That is jñānam. So long you cannot understand Kṛṣṇa, or Vāsudeva, you should understand yourself that you are still fool. You may advertise yourself as very jñānī, but you are fool. That is the shastric conclusion.

Lecture on SB 3.25.23 -- Bombay, November 23, 1974:

Generally, people, they are suffering. There is nobody in the world, those who are materially engaged, can say boldly that "I am not suffering." Is there anybody? I challenge anyone. Can anyone say that "I am not suffering"? So everyone must be suffering. Now, why these Anacin tablets are advertised, "pain-killer"? Because they are suffering. And not in this country, but in the Western countries, America, one takes at least one dozen tablet daily for mitigating suffering—tranquilizer, this, that, so many. They are advertised, and they take. At last, for sleeping. Because they are more advanced. We are less advanced; therefore we are satisfied only one tablet, Anacin. (laughter) But they are not satisfied with one tablet. They have dozens of tablet. I have seen it. It is advertised in the subway trains. So many tablets are advertised.

Lecture on SB 3.25.25 -- Bombay, November 25, 1974:

That Supreme Truth is Kṛṣṇa. Therefore Kṛṣṇa says that "You are searching after the truth. You are studying the Vedic literature, Vedānta-darśana. That is very good. But what is the goal of Vedānta-darśana?" Veda means knowledge, and anta means the end, Vedānta, the ultimate knowledge. What is that? Vedaiś ca sarvair aham eva vedyaḥ (BG 15.15). Kṛṣṇa says that "If you are actually studying Vedānta, then ultimately you have to understand Me." Vedaiś ca sarvair aham eva vedyo vedānta-kṛd veda-vid eva cāham: "I am the compiler of Vedānta, and I understand. I am the knower of Vedānta." So if you hear from Kṛṣṇa what is Kṛṣṇa, that is actually understanding Vedānta. If you do not understand Kṛṣṇa and if you simply advertise yourself Vedāntī, that will not help you.

Lecture on SB 3.25.26 -- Bombay, November 26, 1974:

This is required, not that education. Bhaktyā mām abhijānāti (BG 18.55). Kṛṣṇa said, "Not by passing M.A., Ph.D." Bhaktyā: "Simply by bhakti." Bhaktyā mām abhijānāti yāvān yaś cāsmi tattvataḥ. And bhaktyā, the practical example, if you become pure bhakta, then you will forget all this material sense enjoyment. Bhaktiḥ pareśānubhavo viraktir anyatra syāt (SB 11.2.42). This is the test of bhakti. But if you have got taste for material enjoyment and at the same time you advertise yourself that you have become a bhakta, that is not bhakta. One who knows who is a bhakta, immediately detect that "Here is not a bhakta." Ei dharma dadi.(?) He has got the tilaka and kaṇṭhi simply for advertisement. He is not a bhakta, because he has got material taste.

Lecture on SB 3.25.30 -- Bombay, November 30, 1974:

Because through the cātur-varṇya, systematic institution, following the rules and regulations of brāhmaṇa, kṣatriya, vaiśya, śūdra, one can approach Lord Viṣṇu. Viṣṇur ārādhyate. This varṇāśrama-dharma is very important. But Caitanya Mahāprabhu said that it is very difficult even to execute the rules and regulation of varṇāśrama-dharma in this age. Actually that is a fact. Therefore, after explaining varṇāśrama-dharma before Caitanya Mahāprabhu, He said, Caitanya Mahāprabhu said, eho bāhya: "Yes, it is one of the processes, but in this age it is very difficult." Who is going to be brāhmaṇa? It is very difficult. Especially it has become very difficult in India. We are advertising, we are soliciting, "Please come here in this Hare Kṛṣṇa Land and just become a brāhmaṇa-vaiṣṇava, and we shall try to serve you by giving you good place," but nobody is coming. Therefore it is very difficult to revive the old varṇāśrama-dharma culture.

Lecture on SB 3.25.41 -- Bombay, December 9, 1974:

There are two kinds of activities: sukṛti and duṣkṛti. Sukṛti means for some good purpose, and duṣkṛti, for some bad purpose. That is called... So we are all engaged, always engaged to engage our brain to manufacture something, will be very facilitious(?) for committing sinful activities. That is science, advancement of science. So many things, just like contraceptive now advertised by the scientist: "Now, here is a very nice contraceptive. Use it." That means people will take of the scientific advancement and entangle him in sinful activities. That's all. Duṣkṛtina: meritorious, but it is used for sinful activities. That is called duṣkṛtina.

Lecture on SB 3.26.6 -- Bombay, December 18, 1974:

So they saw the Bhagavad-gītā. Of course, by Kṛṣṇa's grace, they said, "Oh, no, there is nothing dangerous. They can go." This is the country, Moscow. I have got practical experience in going there. And always suspicious. And the people in general, they are very unhappy, very unhappy, because they have no freedom. A young man cannot go out of the country. So they may advertise so much, but so far I have got experience—the most wretched country. Everyone is fearful. And they are not very prosperous, not rich or... Comparing to the other cities of Europe or America, Moscow is a very poor city.

Lecture on SB 3.26.22 -- Bombay, December 31, 1974:

So there is no such problem for a devotee of how to secure money. Their only problem is how to turn these rascals to Kṛṣṇa consciousness, all rascals, vimūḍhān. We say clearly, "If you are not Kṛṣṇa conscious, you are rascal number one." "No, I am M.A. Ph.D." "Still, you are rascal." That is our verdict. "We don't care for your Ph.D. I know that you are a rascal because you do not know Kṛṣṇa." Just a few minutes before, one gentleman came to see me, and he advertised himself that "I have read Vedas, I have read the Purāṇas, I have seen Dr. Radhakrishnan, but I do not get peace of mind." So I asked him, "You have studied so many literatures. Do you know who is God?" And the God who has created this, what is His name, what is the address—that he does not know. Yes. This is going on. Vimūḍhān. They are proud of education, proud of learning, advancement, everything, all right, complete. But real knowledge—"Do you know God?"—that he cannot explain. That he cannot explain. He will explain something hodgepodge. This is the disease.

Lecture on SB 3.26.28 -- Bombay, January 5, 1975:

So that is the test who is a devotee. Simply by advertising himself, advertisements will not do. How much you are freed from the anarthas. Viraktir anyatra syāt. Bhaktiḥ pareśānubhavo viraktir anyatra syāt (SB 11.2.42). The example is given: just like if you are hungry, you are hankering after food, but when sufficient food is supplied to you, then the next stage will be: "No, no, I don't want any more. That's all right." "No, no, take more." "No, no, no, no. I am not..." He is satisfied, fully satisfied. Just like Prahlāda Mahārāja: he took advantage of bhakti for some material... Not Prahlāda Mahārāja, Dhruva Mahārāja. I am sorry. So when actually saw Kṛṣṇa, Viṣṇu, who came to satisfy him, being pleased upon his austerities, little boy of five years, at that time, when he saw Kṛṣṇa, he said, "No, no, I don't want anything." Svāmin kṛtārtho 'smi varaṁ na yāce: (CC Madhya 22.42) "Svāmin, my Lord, I am fully satisfied. I have no more demand."

Lecture on SB 4.14.14 -- November 16, 1971, Delhi:

So the sages address the king that "Kindly hear our instruction and your duration of life will be increased." Not only duration of life, śrī-bala-kīrtīnāṁ. Śrī means beauty. Unless you are healthy, there will be no beauty of your body. So duration of life increased means he is healthy and, therefore, he should look bright and beautiful. Śrī-bala, strength, and kīrtīnāṁ. And if one is actually advanced in spiritual life or if one is actually religious, then his fame also increases. He doesn't require to advertise himself, but if he is pious, if he is devotee, automatically his fame will be expanded. Just like there is one very nice example, Śrī Mādhavendra Purī. Mādhavendra Purī was going to..., from this Vṛndāvana.

Lecture on SB 4.14.14 -- November 16, 1971, Delhi:

So you take it." And he bowed down before him, took his dust of the lotus feet. Then Mādhavendra thought that "Now I have got this pot of condensed milk, next morning it will be advertised, and people will come in throng to congratulate me. So better leave this place immediately." That means he did not want to be advertised as a great devotee. He left, but immediately as he reached Jagannātha Purī, the news was already there, and every man came to congratulate him, "Oh, Mādhavendra Purī, you are so great devotee that Kṛṣṇa has stolen this condensed milk. We have heard it." So the point is that a devotee, even he does not know, does not want advertisement, Kṛṣṇa advertises him. Kṛṣṇa advertises him without his intention. Kṛṣṇa wants to see that his devotee is very much advertised as a devotee. Therefore, when Caitanya Mahāprabhu was talking with Rāmānanda Rāya that "Who is the most famous man?" Caitanya Mahāprabhu inquired, asked this question from Rāmānanda Rāya. He answered, "He is the most famous man who is known as a great devotee of Kṛṣṇa. He is the most famous man."

Lecture on SB 5.5.1 -- Tittenhurst, London, September 12, 1969:

He was considered a mahātmā, a great personality, and he got his svarājya. The Britishers left India. Still, he would not give up politics. Still, he would stick—unless he was forced to give up, he was killed. Similarly, Jawaharlal Nehru also. Nobody would retire voluntarily—unless he is killed by somebody or he is killed by the laws of material nature. This is the disease. He cannot give it up. Daivī hy eṣā guṇamayī mama māyā duratyayā (BG 7.14). The māyā is so strong that even an old man advertising to be very pious man, he cannot give up politics. Because māyā is so strong, he's thinking, "If I leave political field, my countrymen will suffer, and so many disaster will happen." He's thinking like that.

Lecture on SB 5.5.1 -- Bombay, December 25, 1976:

I cannot pronounce this French word. So anyway, our men, there are about three hundred men living there. Last time, four months, five months before I was there. It is very very nice place. We are getting our own fruits, own vegetables fresh, and we are getting fresh wheat and milk. It is so happy life.

So government is also advertising "Go to the village." Actually that is life. Go to the village. Mahatma Gandhi also wanted to organize this life, but unfortunately you have changed. Now we have got place in Hyderabad about six hundred acres of land. We are also trying here. We have already done in Māyāpur.

Lecture on SB 5.5.1-2 -- London (Tittenhurst), September 13, 1969:

So however busy we may be, however intelligent we may be, however advanced we may be in material civilization, the real point is sense gratification. I have seen in the Times Square in New York, there are so many advertisements for sense gratification. Advertising, "Here you'll have nice girls. Come on," like that. Freely written, and some naked picture. And so many theaters. The whole idea is sense gratification. That's all. Ṛṣabhadeva... It is not new. This is very old fashioned. This sense gratificatory process is current in all other planets, even which we call the demigods' planet, heavenly planet, the moon planet, the sun planet, everywhere. From the highest planet, Brahmaloka, down to the, what is called, Pātālaloka... There are different Sanskrit names of different planets. Everywhere in this material world is, the ultimate point is sense gratification. That's all.

Lecture on SB 5.5.1-2 -- Stockholm, September 7, 1973:

They are going towards hell, punaḥ punaś carvita-carvaṇānām (SB 7.5.30). But they do not know. Neither do they care. It is very serious situation of the present civilization. If we think... One who does not know, he's in darkness, that is a different thing. But especially in the Western countries I see that poor girls are being advertised for prostitution. What is that? Topless? Yes. Topless, bottomless and so many things. You see. Purposefully, poor girls are being utilized for sense gratification. So horrible condition.

Lecture on SB 5.5.2 -- London, September 17, 1969:

Oh, everywhere. Any big city. In Calcutta, Bombay, everyone gambling. When you get money, then gambling. The horse race is also gambling. Horse race. This gambling, drinking, meat-eating, these things were all unknown in India. They did not know how to drink. These Britishers introduced. There is still a lane, a street, Porterly Street. There was a woman of suspicious character. She was supplied big bottles of wine, and she used to canvass rich men's son to take wine, and it was distributed free. In this way wine was distributed, and people began to drink, gradually. And I have seen a tea set committee. They... Advertising tea, preparing tea nicely. "You take this tea, you'll not feel hungry, you'll be cured from malaria...," and so many things. And people come and take tea in this way. Now any man is taking tea. In the morning they'll gather in the tea stall. You see. So people, they did not know what is gambling, what is drinking, what is meat-eating. So these things were introduced gradually. Still, no rigid Hindu house will allow meat cooking in the house, still. No. If you want to if you want to eat meat, you can go to hotel, but at home you cannot cook, meat-eating.

Lecture on SB 5.5.4 -- Vrndavana, October 26, 1976:

In every big, big city of the Western countries they are always busy. They work. Now we are also imitating them. Our leaders are advertising, "Work hard. Work hard. That you are pulling on rickshaw, that is not sufficient. Still you have to work hard. You are pulling on thela? That is not sufficient. You have to still..." "What I can do more?" This is going on. This is material civilization, Mad. Nūnaṁ pramattaḥ kurute vikarma (SB 5.5.4). And what for they're doing? Yad indriya-prītaya āpṛṇoti. The aim is how to satisfy senses. Eat, drink, be merry and enjoy. That's all. I get money, go to the restaurant, go to the liquor house, go to the prostitute house, and nightclub, and so on, so on, so on. Because they have no other business. They do not know anything more than that. Indriya-prītaya. A little sense gratification.

Lecture on SB 5.5.6 -- Vrndavana, October 28, 1976:

So therefore we sometimes see that these Americans, they are so fortunate they are born in a country where there is no poverty, there is no scarcity. But still, because the leaders are rascals, they have arranged for meat-eating, illicit sex, intoxication, and gambling. Advertise. Advertise naked woman and, what is called, beefeaters, and liquor. This is going on. Advertise cigarettes, just to pull them down again. Go to hell. Punar mūṣika bhava. They do not know what dangerous civilization this is dragging them. Therefore sometimes some saner section of the old men, they come to me, they offer their thanks: "Swamiji, it is a great fortune that you have come to our country." They acknowledge. Yes, that's a fact. This Kṛṣṇa consciousness movement is a great fortunate movement. And especially in the Western countries, that's a fact.

Lecture on SB 5.5.23 -- Vrndavana, November 10, 1976:

Therefore Ṛṣabhadeva personally speaking that na brāhmaṇais tulaye bhūtam anyat (SB 5.5.23). There are 8,400,000 of living entities, and as we have studied yesterday, how gradually evolution comes, elevated. So here it is the conclusion, the evolution must come to the topmost platform of brahminical culture. Satya śamo dama titikṣa ārjavaṁ, jñānaṁ vijñānam āstikyaṁ brahma-karma svabhāva-jam (BG 18.42). Now people are not at all interested. If you advertise that "We are opening one gurukula where brahminical culture will be instructed. Send your boys," nobody will send. They are not concerned anymore that "My son should be truthful, self-controlled, mind controlled," śama dama. Śama means mind-control, śamata, and dama means sense-control.

Lecture on SB 5.6.1 -- Vrndavana, November 23, 1976:

That Ṛṣabhādeva has already instructed us in the beginning, that "Don't spoil your life working so hard like hogs and dogs. No, this is not good." Na sādhu manye. "This is not good." But they are thinking... Now it is advertised that "Work hard. Work hard." And the people have come to the stage of pulling thela and rickshaw, and still, they have to work hard. This is the position. Because they do not know what is..., how to become ātmārāma. That is the difficulty.

Lecture on SB 6.1.6 -- Honolulu, June 8, 1975:

So that is a controversial point, controversial, but we have to see the result. According to Vedic culture, one has to judge by the result. Not by if you simply talk nonsense, one has to accept. What is the result? Suppose if one says that "I have done very good business. I have earned so much money I have got in bank balance..." You can say all these thing. But one sees that a prosperous businessman has got a nice house, nice motorcar, his standard of living is very nice. But if he is loitering in the street, has no good dress, and if he advertises himself that "I am a very big businessman. I have got so much money," who will believe him? Similarly, this moon planet expedition is, up to this date, it is a failure. So how can I believe that they have gone there?

Lecture on SB 6.1.9 -- Nellore, January 7, 1976:

So they followed the instruction of Nārada Muni, the spiritual master, and they came with Nārada Muni and sat down in a place on the bank of the Ganges at Prayāg. Nārada Muni gave them one tulasī plant, and they sat down near the tulasī plant, and he advised that "Go on chanting Hare Kṛṣṇa mantra." In the meantime, in the village it was advertised that "The hunter has become a Vaiṣṇava. Let us go and see." So people who were coming to visit, they were bringing... It is the custom still now, India, that when you go to see some Deity or a Vaiṣṇava, sādhu, you bring some..., one must give rice or attar; you give them as contribution. So he thought that Nārada Muni was sending the attar, rice, dahl, and everything. So he became confident that he would not die because he is chanting Hare Kṛṣṇa mantra. In this way he gradually became a perfect Vaiṣṇava because he was chanting under the instruction of the spiritual master and committing no sinful activities. So we being in the disciplic succession of Nārada Muni, this Kṛṣṇa consciousness movement, we are advising the same principle, that "Don't commit sinful activities, and chant Hare Kṛṣṇa mantra."

Lecture on SB 6.1.22 -- Indore, December 13, 1970:

Prabhupāda: Huh? But ask them. They do not know even. He might have gone to Chicago. That's all right. But what is his influence there? But here it is advertised, "Oh, Ramakrishna went to America. Vivekananda went to..."

Devotee: There was no temple like that in Chicago, Prabhupāda.

Prabhupāda: Eh?

Devotee: There was not temple like that in Chicago.

Prabhupāda: No.

Lecture on SB 6.1.22 -- Indore, December 13, 1970:

They never heard of the Ramakrishna. And here... Just like homeopathics. They advertise, "American homeopathics." But there is not a single shop of homeopathic medicine in America, not a single shop. And this is going on. All these bogus homeopathic practitioners, they write, "American homeopathic medicine," and so on, so on. They do not allow this homeopathic medicine as bona fide practice. They are not so foolish that you will give water and it will be accepted as medicine. There you cannot ask even any medicine directly from the drug shop without doctor's prescription. If you go, offering to a medical drug shop, and "Give me this medicine," no, he'll not do so. "Bring doctor's prescription." That is law.

Lecture on SB 6.1.40 -- Surat, December 22, 1970:

So the untouchables... Because Hindus made these untouchables, so untouchables, they thought that "Why shall I pay the tax? Better become Muhammadan." So so many people, they became converted into Muhammadans. So a state controls anything, if the state... Now the state is secular, atheist. The people are becoming atheist. They are teaching that "Throw away these scriptures. You eat everything. What is the wrong in eating flesh, eating meat, eating chickens?" They are advertising, "Eggs are available here." When the state supports, so people follow.

Lecture on SB 6.1.44 -- Los Angeles, June 10, 1976:

There is Vedas, and there are Vedānta, Vedānta. Veda, Vedānta, source of knowledge. So Vedas means knowledge, and Veda-anta... Anta means the last word. So that anta knowledge, or the last word in knowledge, is Śrīmad-Bhāgavatam. Vidyā bhāgavatāvadhiḥ, they say. Knowledge, expansion of knowledge, the last word is Śrīmad-Bhāgavatam. So it is the explanation of Vedānta. Bhāṣyaṁ brahma-sūtrāṇām **. Vedānta's another name is Brahma-sūtra. In India there are Māyāvādī sannyāsīs. They advertise themselves as the Vedāntists, "one who knows Vedānta." But actually they do not know Vedānta. Real Vedānta is Śrīmad-Bhāgavatam, because this is commentary. Bhāṣya ayaṁ brahma-sūtrāṇām. Brahma-sūtra is Vedānta.

Lecture on SB 6.1.44 -- Los Angeles, June 10, 1976:

Absorbed in material life, they think themselves very happy and satisfied; therefore they have no taste for the transcendental message of Vāsudeva. So I do not know how they will be able to understand it." Actually that is the fact. Everyone, so many swamis and yogis, come in this country. So they advertise in India that they went out of India for preaching Vedānta. But being influenced, what Vedānta they learned? When they returned to India, they have learned how to entice women and how to eat meat. This is their Vedānta. Because kāraṇaṁ guṇa-saṅgo 'sya. If you are not strong enough, then association will induce or influence. If you are not a Vaiṣṇava, then if you go in a brothel or a liquor house, then you will be influenced by the drunkards and prostitute-hunters. But if you are strong enough, then you will... The effect you will give your effect of association; they will be Vaiṣṇavas. That is the difference.

Lecture on SB 6.1.55 -- Paris, August 11, 1975:

The purport is: human life is not meant for these things. Human life is meant for being elevated to the highest platform of good character and controlling the senses, controlling the mind, remain very clean. Then you can make progress and your life can become successful. So because they are not accustomed already to follow this, therefore so many rascals and dangerous yogis are advertising that "There is no need of control. You can join this yoga system and give me money. I shall give you mantra, and you become God." Be careful of these dogs.

Lecture on SB 6.1.56-62 -- Surat, January 3, 1971, at Adubhai Patel's House:

So how this man fell down, it is said, that ekadāsau... Dadarśa kāminam. Kāmina, kāminam. Kāminam means lusty. The lusty people, they do like that. They do not care for society, do not care for elderly persons, do not care that "People will not like this." In the road, in the street, in the sea beach—anywhere—in the cinema. These things are very advertised in cinema nowadays to attract people. You see? Formerly in India this was not, but they are gradually introducing all this nonsense to make people more lusty.

Lecture on SB 6.1.62 -- Vrndavana, August 29, 1975:

To connect with whom? With sex life? No. The sex life connection is there even in the birds, beast, ants, animals, worms—everywhere—because the whole world is going on on sex life. Does it require any yoga system? But people are fallen so down that they have invented because people want it, and these rascals, they exploit. This is going on. So real yoga system means to control the senses, not to increase or indulge. They are clearly advertising in the Western countries, "Transcendental meditation. There is no restriction. There is no question of faith," and so many things, means as people want it. They want money, and they advertise like that. People do not want to follow the religious principles. People do not want any restriction. They advertise, "Yes. You haven't got to follow any restriction. You haven't got to believe in some religion. You simply pay me $127, and I give you mantra, and you become happy." This is going on.

Lecture on SB 6.2.11 -- Vrndavana, September 13, 1975:

Therefore the... Even the big, big karmīs who are able to perform big, big costly sacrifices. Karmīs, they do big, big. You will find even nowadays... Of course, there is no yajñic brāhmaṇas at the present moment. Still, if you advertise that "Here there will be big yajña," you will get lots of brāhmaṇas immediately: "Oh, there will be yajña." But in the Kali-yuga there is no yajñic brāhmaṇa. No yajña will be successful. Kṛte yad yajato makhaiḥ. Kṛte yad dhyāyato viṣṇuṁ tretāyāṁ yajato makhaiḥ (SB 12.3.52). Makha means yajña. You cannot perform yajña now. It is not possible. Where is the ghee? Where is the grain? People are starving without food grains.

Lecture on SB 7.5.30 -- Mauritius, October 2, 1975:

So everyone should be very serious to accept this process of Kṛṣṇa consciousness not only personally, but teach others, statewise, familywise, communitywise, so that we may not be envious to our dependent. We should be liberal. So give them the proper chance to understand Kṛṣṇa consciousness so that they make their life happy and attain the stage of eternity. We are eternal. Na hanyate hanyamāne śarīre (BG 2.20). Simply we are changing body. It is a great science. But unfortunately there is no teaching in the school, college and university. Simply we are in darkness. If we keep people in darkness and advertise that we are advancing, it is another type of cheating.

Lecture on SB 7.6.1 -- Montreal, June 10, 1968:

So Kṛṣṇa said, he is first-class yogi who is constantly in Kṛṣṇa consciousness. Śraddhāvān bhajate yo mām. With faith and devotion, always remembering Kṛṣṇa, Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare, sa me yuktatamo mataḥ. Yoginām api sarveṣām, of all the yogis They have opened so many classes of yoga class, somebody is advertising that you can remain young, you can have better sex power or you can reduce your bodily fat. So that is also possible. That you can do by ordinary exercise. But real purpose of yoga is to concentrate the mind on Viṣṇu always. That is yoga. That is Kṛṣṇa consciousness. So Kṛṣṇa consciousness is the highest perfectional stage of yoga practice.

Lecture on SB 7.6.4 -- Vrndavana, December 5, 1975:

The doctors, the medical men, the scientists, advise, "If you like, you can kill your child." And to kill a child means how much sinful activities, they do not know, but they are inducing. He has to become a child and he will be killed by somebody else. And again as many times he has killed children he will have to live within the womb and be killed. Bahu-duḥkha-bhājaḥ. It will be followed by so many miserable condition of life. But now they are advertising, "One, two, three—no more children." But "one, two, three" means balance children, you kill. This is going on. Then why not stop sex life? Oh, that is not possible. Bahu-duḥkha-bhājaḥ. Not only in this life but in the next life, next life, because there is no... Mūḍhā nābhijānāti mām ebhyaḥ param avyayam. These rascals... This rascal civilization is so dangerous, mūḍhā, full of rascals.

Lecture on SB 7.9.8 -- Montreal, July 2, 1968:

So Prahlāda Mahārāja, he was not afraid. That will be explained in these verses, that when Lord asked him, "My dear Prahlāda, are you afraid by seeing My, these features?" He replied, "My dear Lord, I am not at all afraid, but I am afraid of this material existence." That is very nice explanation; we shall come. Now, he says humbly... Vaiṣṇava is always humble. He did not think that "Oh, all other demigods failed to pacify the Lord. Now it is my turn, so how great I am, that I am superceding all these great demigods." So this is the Vaiṣṇava devotee's temperament, humble and meek. They, although they are always in the exalted position, they never advertise that "I am in exalted position." He is never puffed up.

Lecture on SB 7.9.11-13 -- Hawaii, March 24, 1969:

They do not know that, that "I am discovering these material things." If we discuss, we can prolong so many things. Just like in India, when we were children, I saw one advertisement by the Remington typewriter machine company that "This machine has given emancipation to the woman class because they have found some job for typewriting." In this way they were advertising. But actually does it mean that because there are so many typewriting machine discovered, the women are emancipated? Rather, they have become dependent. Instead of being dependent at home, they have to go and to become a secretary of a third-class person, and unless he gives job, his (her) life is in precarious condition. So is that emancipation? But it was advertised as emancipation.

Lecture on SB 7.9.12 -- Montreal, August 18, 1968:

So this God, this child God in the lap of His mother, He's God. He did not become God by meditation, by penance, or by austerity or by following the rules and regulations. Why? He's substantially God. The God's manifestation is always there. That is God. Na tasya kāryaṁ kāraṇaṁ ca vidyate. He has nothing to do. If anyone has to do something to become God, he's a dog. He's not God. Immediately. Immediately understand. If somebody advertises that by meditation he has become God, by worshiping such and such deity he has become God, immediately take that he is dog.

Lecture on SB 7.9.12 -- Montreal, August 18, 1968:

Here Prahlāda Mahārāja is trying to offer his prayer to the Supreme Personality of Godhead. Tasmād ahaṁ vigata-viklava īśvarasya mahi gṛṇāmi. Mahi. Mahi means glorious. His glorious activities. Don't you think His activities are glorious? If... A modern scientist has manufactured one what is called sputnik, and we are advertising in the paper, "So nice sputnik. It is flying in the air and it's going..." And the Supreme Personality has created not only a childish sputnik, but millions and trillions of planets, they are flying in the air.

Lecture on SB 7.9.12 -- Montreal, August 19, 1968:

That is the position. But service is there. So when you, actually when we serve God, then we can serve everyone. Because that is real position. Just like if you love your father, then you can love your brothers also. Because you know that "If I don't love my brothers, then father will not be pleased." The center must be the father. So without loving father, you cannot love your family members. Similarly, without loving God, you cannot love, exhibit love, in any way. You may advertise yourself, universal brotherhood and so on, so on. This will be all failure because the center is missing. The present defect is that the center is missing; therefore there is no peace in the world. So we have to search out the center.

Lecture on SB 7.9.32 -- Mayapur, March 10, 1976:

So we have already discussed that without spiritual touch there is no material creation. That is not possible. So modern scientists, they're missing this point, all big, big scientists. It is very simple thing, but they cannot understand. Māyayāpahṛta-jñānāḥ (BG 7.15). Although they're advertised to be very advanced in knowledge, but actually they have no knowledge. Māyayāpahṛta-jñānāḥ. They cannot find out that within the matter there must be spirit. Otherwise there is no creation. There must be. We have used this example often, that matter... A dead child means matter. This body is lump of matter, but on account of presence of the spirit soul we have got working arrangement of this body. There is hand, there is leg, there is head, there is ear—everything is being utilized. But when the spirit soul is not there, what is the value of this head, leg or hand? Anyone can see to it.

Nectar of Devotion Lectures

The Nectar of Devotion -- Bombay, January 6, 1973:

Yes, this is vivid example. In America there is no scarcity of food, there is no scarcity of anything. Here we cannot imagine that how there cannot be any scarcity of food because here everything is scarcity, controlled. So similarly, I have seen Russia. Russia is advertising, "So much comfortable," but the poorest country, in my opinion. They stand in line as here, controlled everything. If you have to purchase your necessities, you have to waste two hours at least. Where is Śyāmasundara? Śyāmasundara has gone, huh? So Śyāmasundara was going to purchase our things. So rice practically not available, nice quality. Dahl also not. The butter is available, milk is available, and meat, as much as you like. And no fruits, no vegetables. It was very difficult for the vegetarians. And still, that is everything. He had to spend two hours for bringing milk and butter and little rice. So everything is controlled. What I was speaking?

The Nectar of Devotion -- Calcutta, January 29, 1973:

This kind of conception, that "I shall become God," or "I shall declare myself God," this is also material conception. This is not spiritual conception. Spiritually, nobody can become God except God. But he has no knowledge of God. He's thinking that he's God. Vimukta-māninaḥ. Tvayy asta-bhāvād. Ye 'nye 'ravindākṣa vimukta-māninaḥ. Māninaḥ means taking for granted that "I've become liberated. I have become God." And I advertise, and some foolish people, they adore me: "Oh, here is God. Here is Bala-yogi incarnation, God." So such cheap God, we don't accept. We want to see that Kṛṣṇa, at seven years old, He lifted Govardhana Hill. So if you are actually God, then show me that you can lift a hill, you can kill a Pūtanā. Then I can accept. What sort of God you are? We don't accept such cheap God.

Sri Caitanya-caritamrta Lectures

Lecture on CC Adi-lila 7.106-107 -- San Francisco, February 13, 1967:

Kṛṣṇa consciousness is not an artificial thing, that we have manufactured some ideas and advertising that we are Kṛṣṇa conscious. No. Kṛṣṇa consciousness means just as an obedient citizen of the state, he's always conscious of the state's supremacy, similarly, a person who is always conscious of the supremacy of God, or Kṛṣṇa, he is called Kṛṣṇa conscious. He's called Kṛṣṇa conscious. And if we say that "Why should we become Kṛṣṇa conscious?" if you do not become Kṛṣṇa conscious, then you become criminal. You become sinful. You have to suffer.

Lecture on CC Adi-lila 7.149-171 -- San Francisco, March 18, 1967:

Naturally, He attracted the attention of many other sannyāsīs, and they began to come and see Him and offer their respects. And throughout the whole city of Benares His name was immediately advertised: "Oh, such a great sannyāsī has come. He has explained Vedānta-sūtra in a different way, which has captured the mind of all other Māyāvādī sannyāsīs."

Lecture on CC Madhya-lila 20.120 -- Bombay, November 12, 1975:

That is His prediction, that as many towns and cities are there on the face of the globe, everywhere His name will be advertised or everyone will know His name. So by His grace this Kṛṣṇa consciousness movement is going on all over the world and everyone is receiving very nicely, either in Europe or America or Africa or Canada or Australia. So we are very much hopeful. And those who are foreigners present here, take this movement very seriously and preach it all over the world. People will be happy.

Lecture on CC Madhya-lila 20.124-125 -- New York, November 26, 1966:

They cannot take any instruction. So these Vedas and scriptures are there for human beings. Therefore, a human being, so-called human being with two hands and two legs, but they're animals who do not accept the authority of scripture and do not accept the existence of God, so Bhagavad-gītā very nicely describes them, narādhamāḥ. Naradhāmāḥ means lowest of the mankind. So our civilization is going to the lowest of the mankind. And we are, we are trying to advertise ourself that we are advancing, but the... Yesterday some boy came: "Who is God? I am God." He was speaking like that. You see.

Lecture on CC Madhya-lila 20.255-281 -- New York, December 17, 1966:

So from this version of the Śrīmad-Bhāgavatam, that the living entities as seeds they are coming from the spiritual world... They are not product of the matter. Therefore it is not possible to produce living entity with material chemicals and material elements. It is not possible. As some of the modern scientists, they claim that "We shall now give life," or they advertise in that way, so from this verse we can understand that it is not possible, because these living entities, they are just like seeds, and they are coming from the spiritual world, from the body of the Supreme. Those spiritual living entities are desirous of enjoying sense gratification, they are allowed to this material world, and others, they are in the spiritual world.

Lecture on CC Madhya-lila 20.313-317 -- New York, December 21, 1966:

The difference is that Kṛṣṇa is the original teṅho aṁśa and this Viṣṇu is plenary expansion. This is the difference between Viṣṇu and Kṛṣṇa. How it is? Somebody may say, "Oh, Lord Caitanya is devotee of Kṛṣṇa, and you are all devotee of Kṛṣṇa. Therefore you are saying that Kṛṣṇa is the original Personality of Godhead." No. In the Bhagavad-gītā you will find, Kṛṣṇa Himself says, mattaḥ parataraṁ nānyat asti kiñcid: (BG 7.7) "There is no more supreme than Me." "All right, He may say personally. He may advertise Himself." But there are many instances in the Vedic literature.

Lecture on CC Madhya-lila 20.354-358 -- New York, December 28, 1966:

So Lord Caitanya says that incarnation, He never advertises Himself that He is avatāra. But experienced munis, those who are liberated souls, those who are expert in Vedic knowledge, they understand that this is avatāra, or incarnation, by the symptoms, as they are stated in the scriptures. In the scripture, the color, the activities, the time and the place and the parents—everything is described about the incarnation. So, so that, just like everything has to be understood by the symptoms, that is the scientific advancement. Just like a drug is tested in the laboratory and the drug, the symptoms and the taste, how it is, how the color changes, how it tastes in the tongue, everything is described there, so scientists proves, understands the genuineness of a particular chemical by testing. Similarly, nobody should be accepted as incarnation. That is foolishness. Incarnation, they are stated in the scriptures. Their symptoms, everything is there, and one should understand from that. The avatāra never advertises. Anyone who advertises himself that "I am incarnation," he should be at once rejected. He should be at once rejected.

Sri Brahma-samhita Lectures

Lecture on Brahma-samhita, Verse 34 -- San Francisco, September 13, 1968 :

So next day it was advertised in the village that the hunter has become a Vaiṣṇava, a bare-headed boy (laughter), Vaiṣṇava. (laughter) So, in the, in India it is the system that if anyone goes to a temple or to a saintly person, the ladies especially, and they take some grains in hand, at least one palmful, and contributes. So, ten, twenty, fifty people are coming, and it becomes sufficient for the temple-keepers. That is the system in India still. Still there are many hundreds and thousands of temples in India, and India is advertised as poverty-stricken, but all these temples are being maintain..., maintained by the people from the morsel of their food, still. They contribute.

Festival Lectures

Lecture-Day after Sri Gaura-Purnima -- Hawaii, March 5, 1969:

So that is the profit of Kṛṣṇa consciousness. So the people of modern civilization, they have no information about this, how this body is being created. They are simply busy with the present problem. That's all. Present problem is not problem. We are eternal. Our problem is eternal. Therefore the modern age, the people are not very intelligent. They are advertising themselves that they are very much advanced. Actually, they are fools. And "It is folly to be wise where ignorance is bliss." The whole world is full of ignorant. Therefore we are trying to preach this Kṛṣṇa consciousness—it is our folly. You see? It is our folly, "the cry in the wilderness."

Ratha-yatra -- Los Angeles, July 1, 1971:

Yes, provided they take it seriously. Otherwise, if they keep their mentality differently, then according to mind, one has to get a body. But... Just like so many boys. They come here in the beginning out of curiosity, but gradually, they get the chance of becoming devotee. Similarly, if they take the chance, then they will be liberated. They come out of curiosity, but if they take it seriously, then they will be liberated. Just like hospital is meant for curing disease. So one should take the treatment. If he simply goes and visits the hospital and thinks "Now I am cured," how it can be done? Hospital is a... Suppose if I advertise that "Anyone who comes to this hospital, he will be cured of his disease," that's a fact. But if he thinks that "I have come here.

Radhastami, Srimati Radharani's Appearance Day -- Bhagavad-gita 18.5 -- London, September 5, 1973:

Oh, all right. So Gaura-Nityānanda is here. That's all right. So this is the yajña. So yajña-dāna-tapaḥ-karma na tyājyam. You cannot give up in any stage of life, but because the yajñas mentioned in the Vedas it is not possible to perform in this age Kali-yuga because they are mandāḥ sumanda-matayo manda-bhāgyā hy upadrutāḥ (SB 1.1.10). In this age people may advertise themselves they are making very good progress. They are all unfortunate, disturbed. Mandāḥ sumanda-matayo manda-bhāgyāḥ. Manda-bhāgyāḥ means unfortunate. And upadrutāḥ, always disturbed.

Arrival Addresses and Talks

Arrival Lecture -- New Delhi, November 10, 1971:

They are hundred years ahead. You cannot make any competition by machine. If you can give them anything and glorify your country, then this is this movement, Kṛṣṇa consciousness. Then they will admit that you have something. Wherever I go, they inquire, "Oh, India is poverty-stricken. Oh, you have come that part." India is advertised as poverty. Yes, in comparison to Western country it is simply poverty-stricken. We have not enough food, nor enough, I mean to say, house, and above all you have no milk. India, the land where we hear from Śrīmad-Bhāgavatam that, that the, by the cows' milk in Vṛndāvana there was muddy ground. And in that India now there is powdered milk.

Arrival Talk in Room -- Mayapur, March 23, 1975:

All of them are going to Russia to take birth. Yes. Not Russian people are bad. That is a mistake. Some of them. Some people are good. That I have experienced. Otherwise how... (aside:) Don't do that. Otherwise how that Anatole came to become my...? And there are many like that, mostly like him. It is by artificial suppression that it has been advertised, "The Russian people are all Communist." That's not fact. That's not fact. Simply some rogues and thieves and demons, by threats... It is a country of, what is called? Terrorism. A terror. People have decided to leave this country, but they cannot leave. Mostly Russians, they want to leave that country, and some of them already done so. Many Russians have fled away. Many Chinese men have fled away. They don't like this philosophy.

Arrival -- Chicago, July 3, 1975:

Prabhupāda: What is this, Dallas Braniff?

Brahmānanda: There's a..., that's advertising that this Braniff Airlines flies there to Dallas every hour on the hour.

Prabhupāda: Oh. Oh, Dallas is nearer?

Śrī Govinda: Two hours.

Brahmānanda: Two hours.

Prabhupāda: Two hours. (break) Oh.

Initiation Lectures

Initiation -- Seattle, October 20, 1968:

Prabhupāda: What is the arrangement?

Upendra: It is one small auditorium. It seats seventy people. They have advertised on the university and in the newspaper at the university. So we have no idea who will come, but they have advertised.

Prabhupāda: So you will be able to collect?

Upendra: Indiscreetly. We will ask as they leave.

Initiation Lecture -- Los Angeles, July 13, 1971:

You have to go to Ambarīṣa Mahārāja and ask his pardon. Otherwise there is no excuse." So that Durvāsā Muni, he was a great yogi and brāhmaṇa, and he was very proud, so he came back and fell down on the feet of Ambarīṣa Mahārāja. Then he was excused. You see? Ambarīṣa Mahārāja was a kṣatriya, a king. He was neither yogi, but he was a great devotee. So this yogi, Durvāsā Muni, he wanted to supersede him, that "He is ordinary kṣatriya king, and because he is advertised that he is a devotee, I shall teach him some lesson." So that was the quarrel between the... The king was very nice, he never picked up quarrel, but this old man picked up quarrel and he was chastised by Viṣṇu like that. Yes.

Initiation Lecture -- Los Angeles, July 13, 1971:

This is a misconception that especially in your country, in the Western countries, it is advertised that the Hindus have many Gods. We are not concerned with the Hindu-Muslim; we are concerned with Kṛṣṇa. So actually in the Vedas accepted one God. Eka brahma dvitīya nāsti. There is no second. God cannot be two. God is one. It is a misconception, there are many Gods. There are Māyāvādī philosophers, they say that "You worship any demigod. It is the same thing." They misinterpret the Bhagavad-gītā śloka, ye yathā māṁ prapadyante: (BG 4.11). "You can worship Me in any way." The Māyāvādī philosophers, there is a great missionary activities in India. They have got their branch here also. They propagate that "You may worship any demigod, goddess Kali or this or that.

Initiation Lecture Excerpt -- London, September 7, 1971:

All these tigers, they are eating in the restaurant. What they are eating? Nonsense. And come here and see what we are eating. Practical. There is no theoretical. Practical, see. And we have no practically doctor's bill. All these tigers, they have to to pay half the income to the doctors in medicine. So many tablets advertised, in your country especially. For this disease, one tablet, for that disease, one tablet. Dozens of tablet he has to take daily. And at the night also, sleeping tablet. (laughter) But our devotees, they get good opportunity, sleeping very nicely without any tablet. Go on. (break) The centers, they should learn how to conduct this priestly work. You have practically seen, and gradually, you should take charge of everything. All right.

General Lectures

Speech to Indian Audience -- Montreal, July 28, 1968:

You'll be surprised to know that for a few-hour visit, about six million people assembled from all parts of India. And government had to make a special arrangement for their taking bath in the sea and visiting the temple. Similarly, there is Kumbha-melā. These assemblies are not advertised. People know it by paramparā. I am speaking to you; you are speaking to your friend. In this way they know it, and on that particular day they assemble at a place, just like Prayāga, on the confluence of Ganga and Yamunā. Millions of people will assemble. So still, in spite of our present leaders' policy to completely eradicate all religious ideas... They have made secular state.

Lecture -- Seattle, October 11, 1968:

Actually, there is no two levels. There is only one level. Just like there is one sky, but when the sky is overcast with cloud, you divide the sky: "This is friendly sky, and this is nonfriendly sky." Just like the airlines, they advertise, "Fly in friendly sky." Wherefrom this "friendly sky" comes? The sky is one. But the part of the sky which is covered with cloud, that is unfriendly sky. Similarly, sarvaṁ khalv idaṁ brahma. There is... Without exception, everything is spirit. But the portion of spirit which is covered by ignorance, the cloud of ignorance, that is matter. Just like what is material civilization? All activities minus God. This is material. And as soon as all activities plus God, it is spiritual.

Lecture -- New York, April 16, 1969:

One who has no sex opportunity, he's sleeping. Or enjoying sex life. Then what about day? Divā cārthehayā rājan. And the whole day is being spoiled, "Where is money? Where is money? Where is money?" All right, you take money. Here is money. He gets, say, one thousand dollar, earns the whole day. Then? Divā cārthehayā rājan kuṭumba-bharaṇena vā (SB 2.1.3). Then shopping. As soon as you get money there are nice shops, all advertising, "Come here. Take this garment. Take this. Take that. Take that car." Always advertisement. Anyone who has got his money in the pocket, he's immediately spending. So for earning money and to spend them or to sleep at night or to enjoy sex life at night.

Brandeis University Lecture -- Boston, April 29, 1969:

However great you may be, you are always full of anxieties. But if you come to the platform of spiritual realization, immediately you become free from anxieties. This is the test. Simply by advertising that you have elevated to the highest platform stage by taking some drugs or medicine or this way or that way... No. The result will be practical that you will immediately feel joyful. Brahma-bhūtaḥ prasannātmā na śocati na kāṅkṣati (BG 18.54). And what is the symptom of joyous life? No more hankering, no more lamenting. So long we are in the material stage, we have got two kinds of business: we are hankering after something which we do not possess, and we are lamenting after something we had which we have lost.

Lecture -- London, September 26, 1969:

You have got very nice sputnik, and at that time you have said that "I have reached moon light, moon planet." But if there is no place to live, you come down again here. What you'll do? You must have some shelter. They must advertise... Just like when I was in San Francisco, so many reporters asked my opinion: "Swamijī, what is your opinion that they have gone to the moon planet?" I told, "It is simply waste of time." Oh, what is the use of going there and catch some sands and come back? You live there, utilize; otherwise, what is the value? What is the use of spending so much money? Similarly, if you simply realize that "I am Brahman," you cannot utilize the opportunity, then what is the use of realization? You'll surely fall down. Just like the man has come down again. He may advertise, "Oh, I went to moon planet." That's all right, but what you have gained? You are liv... You are here, like me, with me.

Lecture at Harvard University -- Boston, December 24, 1969:

It is not that simply... I may advertise that I am self-realized, but my behavior will show whether I am self-realized or not. Everything is stated in the Vedic literature, that a brahma-bhūtaḥ person, a self-realized person, the symptom of the self-realized person is that he is joyful. Brahma-bhūtaḥ prasannātmā (BG 18.54). Without any anxieties. This materialistic life means full of anxiety always. And spiritual life means without this anxiety. Just the opposite. Brahma-bhūtaḥ prasannātmā. And what is the symptom of being joyful? That is also stated: na śocati na kāṅkṣati. There is no lamentation for loss, and there is no hankering for gain. Everyone in this material world is hankering after some gain.

Lecture -- Bombay, November 2, 1970:

We are eating meat, we are eating..., drinking wine, and we are having illicit sex life, and indulging in gambling. This is India's position. It is due to this Kali-yuga. Otherwise the land is puṇya-bhūmi. Because the land is puṇya-bhūmi, therefore in spite of so much fallen conditions, still, you are anxious to hear about Kṛṣṇa. You ladies and gentlemen who have come here, sacrificing your time... Why? Because still the Vedic culture is twinkling within your heart. And you are anxious to hear about Kṛṣṇa, to hear about Śrīmad-Bhavagatam. Even somebody wants to cheat you, but because it is advertised in the name of Bhagavad-gītā, many people flock there.

Lecture -- Paris, June 26, 1971:

So I was very much engladdened to learn that I had to speak this night, but because I was pre-engaged for going to San Francisco, because tomorrow there will be a great Ratha-yātrā festival... About fifty thousand people will participate in the festival, and they have advertised my presence, so I am going this afternoon to San Francisco. So you will excuse me because I am not personally present. But I hope to come back again by the second week of July. If sufficient arrangement is made I shall be very glad to meet the enlightened people of this city and try to make them convinced about the importance of this great movement. And that will be beneficial for our mission as well as your welfare.

Pandal Lecture -- November 14, 1971, Delhi:

So still, although India is poverty-stricken, they say... Wherever I go, they take that I am coming from a very poor country. We are advertised in that way, because whenever our big men go there, ministers, for begging something. So we have been taken, accepted as the beggar's country. But in the Berkeley University, when one Indian student protested that I am spreading this Hare Kṛṣṇa movement... The only protest was by an Indian student. He said, "Swamiji, what benefit will be there by spreading this Hare Kṛṣṇa movement?" In another place, a girl asked me, "Swamiji, what is God?" So I asked her, "Are you Indian? You should be ashamed of being called as Indian, because you are asking what is God. You are coming from India, the land of God, and you do not know what is God."

Lecture -- London, July 12, 1972:

But this movement is not five hundred years old. It is coming since very, very long time. As we have advertised, bhāgavata-dharma. This is part of bhāgavata-dharma. Bhāgavata-dharma was explained by Prahlāda Mahārāja, a great devotee of Lord Nṛsiṁha-deva, Nārāyaṇa, some millions of years ago. His father was Hiraṇyakaśipu, atheist. He did not believe in God. But by the grace of Nārada Muni, his son, from the very womb of his mother, he was initiated in this Kṛṣṇa consciousness. And after his birth he became a great devotee. And when he was only five years old he was preaching this Kṛṣṇa consciousness movement amongst his class fellows. He was little boy, king's son. He had no opportunity to go out of the palace. Still, he took the opportunity of speaking something about this bhāgavata-dharma amongst his class fellows. So he was canvassing his class fellows, "Chant Hare Kṛṣṇa."

Pandal Lecture -- Bombay, January 14, 1973:

This is India's position. It is due to this Kali-yuga. Otherwise the land is puṇya-bhūmi. Because the land is puṇya-bhūmi, therefore in spite of so much fallen condition, still, you are anxious to hear about Kṛṣṇa. You ladies and gentlemen who have come here, sacrificing your time, why? Because still the Vedic culture is twinkling within your heart and you are anxious to hear about Kṛṣṇa, to hear about Śrīmad-Bhāgavatam. Even somebody wants to cheat you, but because it is advertised in the name of Bhagavad-gītā, many people flock there.

Lecture -- Nellore, January 4, 1976:

So if you simply come to the Brahman stage, param pada, that will not endure. There is every chance of falling down. Just like you go in the sky in eighteen thousand miles per hour, and so on, so on. Just like these people are trying to go to the moon planet. If you get shelter in moon planet or any other planet, then you will be able to stay. Otherwise, come back again. They are coming back. They are going... It is well advertised they are going to the moon planet. Then why they are coming back? Why you should come back? So the idea is that simply in the Brahman, impersonal stage... Just like sky, nirviśeṣa. You can go eighteen miles, eighteen thousand miles speed, but if you don't get a shelter, then you'll have to come back again.

Evening Lecture -- Bhuvanesvara, January 23, 1977:

Guest (5): Supposing any person, he renounces everything, his material property, and if he just came to Kṛṣṇa consciousness. Can he live?

Prabhupāda: We are living. You can see practically. We have got more than one hundred centers, and we are maintaining at least ten thousand men, just like these Europeans. And you have seen our opulence. We are advertised as fabulously rich. You can see here also. We have got at least four cars here. Who has got four cars? Don't you see how we are living?

Guest (5): Sir, what I meant... Supposing...

Prabhupāda: No. Your question is that... We are living very opulently because we are surrendered to Kṛṣṇa. That is point. So if you come to us you will also live very opulently. Surrender. Do that by practical seeing. We have no anxiety. Do you know what is our expenditure? In New York we are spending twelve lakhs of rupees per month. Only in New York. Similarly, in Los Angeles we have got huge expenditure.

Philosophy Discussions

Philosophy Discussion on Gottfried Wilhelm von Leibnitz:

Prabhupāda: And it is banked in the intellect. That is a fact. That is permanent. Therefore even if we change our body, still we can find out our means of living by that inherent intellect. That is advertised as intuition. But this intuition is previous experience only.

Philosophy Discussion on Charles Darwin:

Prabhupāda: Yes. For some period, Elizabeth to Queen Victoria, the English nation advanced in so many ways. They wanted to record it that they are the greatest nation in the world. But the basic principle was how to get money from outside in London. That was the basic thing. By advertising there... Actually by nature they are very impoverished. They have no sufficient food, even; their nature. And they wanted to be greatest nation. By nature they are not very much favored. Now they are coming again in the lap of nature.

Philosophy Discussion on Socrates:

Prabhupāda: So these are not perfection. But they, people, foolish people, they think it is perfection. If one can say that "I will walk over the sea," actually say it shall happen, thousands and thousands fools will come. Just as, the same thing, that there is a man advertises that he will show how he can bark like dog, people will pay ten rupees ticket and go to see how a man is barking like a dog. But he doesn't hear so many dogs are barking, creating disturbance. So this is going on. Some extraordinary power, showing, making one karmī, jñānī, yogi, but a devotee, he is so satisfied in the service of the Lord, he doesn't want anything, all this nonsense. That is perfection.