Advertising (CC and Other Books)

Expressions researched:
"advertise" |"advertised" |"advertiser" |"advertisers" |"advertises" |"advertising"

CC Adi-lila

CC Adi 2.117, Purport:

Imitation devotees, who wish to advertise themselves as elevated Vaiṣṇavas and who therefore imitate the previous ācāryas but do not follow them in principle, are condemned in the words of Śrīmad-Bhāgavatam (2.3.24) as stone-hearted. Śrīla Viśvanātha Cakravartī Ṭhākura has commented on their stone-hearted condition as follows: bahir aśru-pulakayoḥ sator api yad dhṛdayaṁ na vikriyeta tad aśma-sāram iti kaniṣṭhādhikāriṇām eva aśru-pulakādi-mattve ’pi aśma-sāra-hṛdayatayā nindaiṣā.

CC Adi 3.73, Purport:

The word pāṣaṇḍa is very significant here. One who compares the Supreme Personality of Godhead to the demigods is known as a pāṣaṇḍa. Pāṣaṇḍas try to bring the Supreme Lord down to a mundane level. Sometimes they create their own imaginary God or accept an ordinary person as God and advertise him as equal to the Supreme Personality of Godhead. They are so foolish that they present someone as the next incarnation of Lord Caitanya or Kṛṣṇa although his activities are all contradictory to those of a genuine incarnation, and thus they fool the innocent public. One who is intelligent and who studies the characteristics of the Supreme Personality of Godhead with reference to the Vedic context cannot be bewildered by the pāṣaṇḍas.

CC Adi 4.165, Purport:

Acts of sense gratification may be performed under the cover of public welfare, nationalism, religion, altruism, ethical codes, Biblical codes, health directives, fruitive action, bashfulness, tolerance, personal comfort, liberation from material bondage, progress, family affection or fear of social ostracism or legal punishment, but all these categories are different subdivisions of one substance—sense gratification. All such good acts are performed basically for one's own sense gratification, for no one can sacrifice his personal interest while discharging these much-advertised moral and religious principles. But above all this is a transcendental stage in which one feels himself to be only an eternal servitor of Kṛṣṇa, the absolute Personality of Godhead.

CC Adi 7.10, Purport:

Since the time of Caitanya Mahāprabhu, there have been many imitation incarnations of Kṛṣṇa who cannot understand that Caitanya Mahāprabhu is Kṛṣṇa Himself and not an ordinary human being. Less intelligent men create their own "Gods" by advertising a human being as God. This is their mistake. Therefore here the words tāṅra śuddha kalevara warn that Caitanya Mahāprabhu's body is not material but purely spiritual. One should not, therefore, accept Caitanya Mahāprabhu as an ordinary devotee, although He has assumed the form of a devotee.

CC Adi 10.85, Purport:

Certainly it was right for Jīva Gosvāmī to stop such a dishonest scholar from advertising that he had defeated Śrīla Rūpa Gosvāmī and Sanātana Gosvāmī, but due to their illiteracy the sahajiyā class refer to this incident to accuse Śrīla Jīva Gosvāmī of deviating from the principle of humility. They do not know, however, that humility and meekness are appropriate when one's own honor is insulted but not when Lord Viṣṇu or the ācāryas are blasphemed. In such cases one should not be humble and meek but must act.

CC Adi 12.12, Purport:

Bhaktisiddhānta Sarasvatī Ṭhākura tried his best to spread the cult of Śrī Caitanya Mahāprabhu to countries outside India. When he was present he patronized the disciples to go outside India to preach the cult of Śrī Caitanya Mahāprabhu, but they were unsuccessful because within their minds they were not actually serious about preaching His cult in foreign countries; they simply wanted to take credit for having gone to foreign lands and utilize this recognition in India by advertising themselves as repatriated preachers. Many svāmīs have adopted this hypocritical means of preaching for the last eighty years or more, but no one could preach the real cult of Kṛṣṇa consciousness all over the world. They merely came back to India falsely advertising that they had converted all the foreigners to the ideas of Vedānta or Kṛṣṇa consciousness, and then they collected funds in India and lived satisfied lives of material comfort.

CC Adi 17.56, Purport:

At that time the place on the eastern side of the Ganges now known as Antardvīpa was known as Navadvīpa. At Śrī Māyāpur that place is still known as Dvīpera Māṭha. There is another place of the name Kuliyā near Kāṅcaḍāpāḍā, but it is not the same Kuliyā mentioned here. It cannot be accepted as aparādha-bhañjanera pāḍa, or the place where the offense was excused, for that occurred in the above-mentioned Kuliyā on the western side of the Ganges. For business reasons many envious persons oppose excavation of the real place, and sometimes they advertise unauthorized places as the authorized one.

CC Madhya-lila

CC Madhya 4.89, Translation:

When it was advertised throughout the country that Lord Gopāla had appeared atop Govardhana Hill, all the people from neighboring villages came to see the Deity.

CC Madhya 12.51, Translation:

"As soon as the general public finds a little fault in the behavior of a sannyāsī, they advertise it like wildfire. A black spot of ink cannot be hidden on a white cloth. It is always very prominent."

CC Madhya 17.185, Purport:

Sometimes people accept as mahājanas those who have been designated by Śrīla Vṛndāvana dāsa Ṭhākura as ḍhaṅga-vipras (imposter brāhmaṇas). Such imposters imitate the characteristics of Śrīla Haridāsa Ṭhākura, and they envy Haridāsa Ṭhākura, who was certainly a mahājana. They make great artificial endeavors, advertising themselves as great devotees of the Lord or as mystic hypnotists knowledgeable in witchcraft, hypnotism and miracles. Sometimes people accept as mahājanas demons like Pūtanā, Tṛṇāvarta, Vatsa, Baka, Aghāsura, Dhenuka, Kālīya and Pralamba.

CC Madhya 24.330, Purport:

Sometimes a big businessman or landlord may approach a spiritual master for initiation. Those who are materially interested are called viṣayīs (karmīs), which indicates that they are very fond of sense gratification. Such viṣayīs sometimes approach a famous guru and ask to become a disciple just as a matter of fashion. Sometimes viṣayīs pose as disciples of a reputed spiritual master just to cover their activities and advertise themselves as advanced in spiritual knowledge. In other words, they want to attain material success. A spiritual master must be very careful in this regard. Such business is going on all over the world. The spiritual master does not accept a materially opulent disciple just to advertise the fact that he has such a big disciple. He knows that by associating with such viṣayī disciples, he may fall down. One who accepts a viṣayī disciple is not a bona fide spiritual master.

CC Antya-lila

CC Antya 5.85, Purport:

A person who knows what is spiritual and what is material and who is firmly fixed in the spiritual position can be jagad-guru, the spiritual master of the entire world. One cannot become jagad-guru simply by advertising oneself as jagad-guru without knowing the essential principles for becoming jagad-guru. Even people who never see what a jagad-guru is and never talk with other people become puffed-up sannyāsīs and declare themselves jagad-gurus. Śrī Caitanya Mahāprabhu did not like this.

CC Antya 7.123, Translation:

“I am falsely proud, advertising myself as a learned scholar. Therefore Śrī Caitanya Mahāprabhu insults me just to favor me by cutting down this false pride."

CC Antya 16.125, Translation:

“That flute is a very cunning male who drinks again and again the taste of another male's lips. It advertises its qualities and says to the gopīs, "O gopīs, if you are so proud of being women, come forward and enjoy your property—the nectar of the lips of the Supreme Personality of Godhead.""

CC Antya 20.28, Purport:

Śrīla Bhaktisiddhānta Sarasvatī Ṭhākura comments that persons who are actually very poor because they possess not even a drop of love of Godhead or pure devotional service falsely advertise themselves as great devotees, although they cannot at any time relish the transcendental bliss of devotional service. A class of so-called devotees known as prākṛta-sahajiyās sometimes display devotional symptoms to exhibit their good fortune. They are pretending, however, because these devotional features are only external. The prākṛta-sahajiyās exhibit these symptoms to advertise their so-called advancement in love of Kṛṣṇa, but instead of praising the prākṛta-sahajiyās for their symptoms of transcendental ecstasy, pure devotees do not like to associate with them. It is not advisable to equate the prākṛta-sahajiyās with pure devotees. When one is actually advanced in ecstatic love of Kṛṣṇa, he does not try to advertise himself. Instead, he endeavors more and more to render service to the Lord.

CC Antya 20.28, Purport:

Not actually knowing the transcendental nature of love of God, they accept their material emotions to be indicative of advancement. In this way they pollute the process of devotional service. To try to become writers of Vaiṣṇava literature, they introduce their material conceptions of life into pure devotional service. Because of their material conceptions, they advertise themselves as knowers of transcendental mellows, but they do not understand the transcendental nature of devotional service.

CC Antya 20.62, Translation:

The pure devotional service in Vṛndāvana is like the golden particles in the river Jāmbū. In Vṛndāvana there is not a trace of personal sense gratification. It is to advertise such pure love in this material world that Śrī Caitanya Mahāprabhu has written the previous verse and explained its meaning.

Teachings of Lord Caitanya

Teachings of Lord Caitanya, Chapter 27:

Devotees never advertise themselves as great, but the Lord is very anxious to advertise the glory of His devotees. After meeting for the first time that morning on the banks of the Godāvarī, Rāmānanda Rāya and Lord Caitanya separated with the understanding that Rāmānanda Rāya would come in the evening to see the Lord.

Nectar of Devotion

Nectar of Devotion 26:

As far as His flute is concerned, it is said that the vibration of this wonderful instrument was able to break the meditation of the greatest sages. Kṛṣṇa was thus challenging Cupid by advertising His transcendental glories all over the world.

Nectar of Devotion 30:

In the Tenth Canto, Fifty-second Chapter, verse 41, of Śrīmad-Bhāgavatam, Rukmiṇī addresses a letter to Kṛṣṇa as follows: "My dear unconquerable Kṛṣṇa, my marriage day is fixed for tomorrow. I request that You come to the city of Vidarbha without advertising Yourself. Then have Your soldiers and commanders suddenly surround and defeat all the strength of the King of Magadha, and by thus adopting the methods of the demons, please kidnap and marry me."

Nectar of Devotion 33:

One friend challenged Kṛṣṇa thus: "My dear friend Dāmodara, You are an expert only in eating. You have defeated Subala only because he is weak and You adopted cheating means. Don't advertise Yourself to be a great fighter by such action. You have advertised Yourself as a serpent, and I am the peacock who will now defeat You." The peacock is the ablest enemy of the serpent.

Easy Journey to Other Planets

Easy Journey to Other Planets 1:

Man-made satellites and mechanical space vehicles will never be able to carry human beings to the planets of outer space. Men cannot even go on their much-advertised trips to the moon, for, as we have already stated, the atmosphere on such higher planets is different from the atmosphere here on earth. Each and every planet has its particular atmosphere, and if one wants to travel to any particular planet within the material universe, one has to have a material body exactly adapted to the climatic condition of that planet.

Krsna, The Supreme Personality of Godhead

Krsna Book 14:

“My dear Lord, I have nothing to say about people who advertise that they have already realized God or that by their realization they have themselves become God. But as far as I am concerned, I admit frankly that for me it is not possible to realize You by my body, mind or speech. What can I say about You, or how can I realize You by my senses?"

Krsna Book 47:

“Kṛṣṇa advertises Himself as magnanimous, and He is praised by great saints. His qualifications would be perfectly utilized if He would only show us some mercy, for we are so much downtrodden and neglected by Him. You poor messenger, you are only a less intelligent servant."

Krsna Book 51:

Due to the action of cruel time, the royal body which was always decorated with golden ornaments during life and which moved on a chariot drawn by beautiful horses or on the back of an elephant nicely decorated with golden ornaments, and which was advertised as the king of human society—that same royal body decomposes under the influence of inevitable time and becomes fit for being eaten by worms and insects or being turned into ashes or the stool of an animal.

Krsna Book 63:

Despite Your transcendental position, my Lord, in order to show Your six opulences and advertise Your transcendental qualities, You have appeared in Your different incarnations—fish, tortoise, boar, Nṛsiṁha, Keśava and others—by Your personal manifestation; and You have appeared as different living entities by Your separated manifestations. By Your internal potency You appear as the different incarnations of Viṣṇu, and by Your external potency You appear as the phenomenal world.

Krsna Book 66:

At this time, Lord Kṛṣṇa told Pauṇḍraka, "Pauṇḍraka, you requested Me to give up the symbols of Lord Viṣṇu, specifically My disc. Now I will give it up to you. Be careful! You falsely declare yourself Vāsudeva, imitating Me. Therefore no one is a greater fool than you." From this statement of Kṛṣṇa's it is clear that any rascal who advertises himself as God is the greatest fool in human society.

Message of Godhead

Message of Godhead 1:

Śrīla Sanātana Gosvāmī refused to let himself be called a great leader or erudite scholar, since he had no transcendental knowledge. Indirectly, he asserted that there is no greater materialistic fool than one who advertises himself and collects the cheap votes of similar fools to gain fame as a great scholar, great leader, great philosopher, great mahātmā, or great paramahaṁsa, all without any knowledge of his real self, the spirit soul, and without doing any benefit to the soul proper—simply wasting time in the matter of the happiness and distress of the temporary material body and mind. Sanātana means "eternal."

Message of Godhead 2:

Karma-yoga, or work with transcendental results, is the seed of pure devotional activities. This science is taught by Śrī Kṛṣṇa Himself or by His bona fide, confidential servants. Unless one takes his lessons from such sources, one must inevitably misunderstand the import of karma-yoga, as do the ordinary mundaners who often advertise themselves as karma-yoga experts.

Sri Isopanisad

Sri Isopanisad 13, Purport:

The simple way to worship the Supreme Lord in this age of disturbance is to hear and chant about His great activities. The mental speculators, however, think that the activities of the Lord are imaginary; therefore they refrain from hearing of them and invent some word jugglery without any substance to divert the attention of the innocent masses of people. Instead of hearing of the activities of Lord Kṛṣṇa, such pseudo spiritual masters advertise themselves by inducing their followers to sing about them. In modern times the number of such pretenders has increased considerably, and it has become a problem for the pure devotees of the Lord to save the masses of people from the unholy propaganda of these pretenders and pseudo incarnations.

Sri Isopanisad 14, Purport:

They have been taught to take interest only in temporary relief work, which can never bring real happiness to the living entity. They start varieties of public and semi-governmental institutions to tackle the devastating power of nature, but they don't know how to pacify insurmountable nature. Many men are advertised as great scholars of the Bhagavad-gītā, but they overlook the Gītā's message, by which material nature can be pacified. Powerful nature can be pacified only by the awakening of God consciousness, as clearly pointed out in the Bhagavad-gītā (7.14).