View source for Tourists means they are all rich class of men. They come here to spend money for sense gratification. That is the way of civilization, the modern civilization: "Earn money at any cost. At the risk of all advancement of life, enjoy"

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{{terms|"Tourists means they are all rich class of men. They come here to spend money for sense gratification. That is the way of civilization, the modern civilization"}}
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[[Category:Tourists]]
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[[Category:They Are]]
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[[Category:Rich Man]]
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[[Category:For Sense Gratification]]
[[Category:That Is The Way]]
[[Category:Civilization]]
[[Category:Modern Civilization]]
[[Category:Earn Money]]
[[Category:At Any Cost]]
[[Category:risk]]
[[Category:advancement]]
[[Category:of Life]]
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<div id="Lectures" class="section" sec_index="4" parent="compilation" text="Lectures"><h2>Lectures</h2>
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<div id="Festival_Lectures" class="sub_section" sec_index="6" parent="Lectures" text="Festival Lectures"><h3>Festival Lectures</h3>
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<div id="LectureDayafterSriGauraPurnimaHawaiiMarch51969_0" class="quote" parent="Festival_Lectures" book="Lec" index="2" link="Lecture-Day after Sri Gaura-Purnima -- Hawaii, March 5, 1969" link_text="Lecture-Day after Sri Gaura-Purnima -- Hawaii, March 5, 1969">
<div class="heading">Tourists means they are all rich class of men. They come here to spend money for sense gratification. That is the way of civilization, the modern civilization: "Earn money at any cost. At the risk of all advancement of life, enjoy." So this is not new thing, but at the present moment in this age, this mentality has increased very improportionately.
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<span class="link">[[Vanisource:Lecture-Day after Sri Gaura-Purnima -- Hawaii, March 5, 1969|Lecture-Day after Sri Gaura-Purnima -- Hawaii, March 5, 1969]]: </span><div style="display: inline;" class="text"><p style="display: inline;">So after the appearance of Lord Caitanya, there was great ceremony. All the inhabitants of Navadvīpa, His father, Lord Caitanya Mahāprabhu's father, was not very rich man but was very respectable brāhmaṇa. The brāhmaṇa community, especially in those days, five hundred years ago, the brāhmaṇa community, as a community, they were not very rich because they did not care for material opulence. That is the specific quality of brāhmaṇas. There are four classes of men all over the world. (break) ...people, they are interested for success of this human form of life. They are called brāhmaṇas. And the next class of men, they are interested for political power, next important class. First important class is called who are seeking success of the human form of life, and the next class, they are seeking success to become very rich within this material world by political power. Another next class is trying to be successful by material opulence, by earning money, the mercantile community. First class, second class, third class. They are third class. And the fourth-class men, they are called śūdras. That means they have no other ambition than to fill up their belly also. That's all. They have no intelligence to become brāhmaṇa, neither to become kṣatriya, administrator, or to occupy political powers; neither they have energy to become very rich businessmen or industrialists. Therefore they are called fourth-class men.</p>
<p>So that division is there all over the world. Either you name differently, but these four classes of men are there, either in India or in America or Hawaii or Japan or anywhere. If you divide all people, they will..., you will find one class of men: they are not interested with this opulence of material happiness. They are seeking-philosophers, learned scholars, scientists, religionists, reformers. Their business is different. So naturally, the brāhmaṇa class of men, they are not very rich. (baby starts crying) Oh. What happened? (break) ...are always, because they do not endeavor for material opulence, apparently they look very poor, but actually, they are rich in knowledge. But people do not care for knowledge, at the present moment at least. They care for material opulence. They think that this life is meant for highest grade of sense gratification. That is the general thinking. In this city, any city you go, they are struggling very hard. Everyone is trying to get very rich, to get monetary power, so that they can satisfy their senses. Just like I hear from my students that this island, Hawaii, is meant for tourists. Tourists means they are all rich class of men. They come here to spend money for sense gratification. That is the way of civilization, the modern civilization: "Earn money at any cost. At the risk of all advancement of life, enjoy." So this is not new thing, but at the present moment in this age, this mentality has increased very improportionately. So when I came to the compound, to the yard of this house, I was very happy to hear the chanting Hare Kṛṣṇa, because in this great city of sense gratification, at least in one corner there is the vibration of Hare Kṛṣṇa mantra.</p>
<p>Today, of course, we find that our, this small endeavor to preach this Hare Kṛṣṇa mantra is not very successful, but it has got the potency if the workers try for it. My Guru Mahārāja used to say that "If people do not come to hear this philosophy, don't be discouraged. You sit down in a room and try to preach. The four walls will hear you. Don't be disappointed." So there is no cause of disappointment, but this is, today is, very important day, Lord Caitanya's birthday ceremony. At least in India, specially in Nabadwip, there is very, very great ceremony today. Thousands and millions of people are gathering to observe this important ceremony. So ceremony, apart from ceremonial function, let us try to understand the philosophy of Lord Caitanya. So Lord Caitanya thought it... Not thought it. This is a fact, that this sort of life, seek material happiness... Material happiness means sense gratification. That's all. Actually, according to Bhagavad-gītā... Not according to Bhagavad-gītā—that is a fact according to any authoritative statement. Sukham ātyantikaṁ yat tad atīndriyaṁ grāhyam ([[Vanisource:BG 6.21|BG 6.21]]). Śrī Kṛṣṇa says that sukham ātyantikam. Ātyantikam means the super, superhappiness, ātyantikam—means that which you cannot excel more... That is the final point. That sort of happiness is not possible to achieve... Happiness... First of all, you must understand, happiness means sense gratification, happiness. You can understand it very easily. If I get some nice foodstuff, because I satisfy my taste, palate, I feel happiness, "Oh, very nice food I am eating." Similarly, you take any of your sense organs, when it is satisfied according to the sense object, it is called happiness. So the sum and substance of happiness is to satisfy the senses. But Kṛṣṇa says that sukham ātyantikam. The supermost happiness can be achieved not by these senses, but atīndriya. Atīndriya means transcendental senses. Just like at the present moment our senses are gross material senses. But there is another sense, not another sense, this sense. This is covered sense. Suppose you will try... You will be able to understand. Now, I want to touch some soft place to enjoy the sense of this hand, touch sense. But if the hand is covered with gloves, I cannot enjoy that sense so nicely. You can easily understand. The sense is there, but if it is artificially covered, then even the facility is there, I cannot enjoy the sense perfectly. Similarly, we have got our senses, but our senses are now covered by this material body. So Kṛṣṇa gives us indication in the Bhagavad-gītā that that superhappiness can be achieved by that sense, not this covered sense. Covered sense, you cannot enjoy the happiness superbly. Sukham ātyantikaṁ yat tad atīndriyaṁ grāhyam ([[Vanisource:BG 6.21|BG 6.21]]). Atīndriya means transcendental, not this covered sense. And Kṛṣṇa consciousness means... We have got consciousness. Everyone is conscious, but that consciousness is covered consciousness.</p>
<p>So we are trying to clear the consciousness without any cover, without any color. Just like there is water, pure water. Take sea water. It is very clear. But if you take clear water and if you color it, then it is colored water. It is not pure water. Or if it is not distilled, if you add some chemical, sugar or salt, then the taste is different. That is not the real taste of water. Just like if you thirsty, if you want water, if I give you some adulterated water, you are not satisfied. If you get clear water, pure water, then your thirst is quenched: "Oh, I am satisfied." Because the taste is there in the clear water, not in the colored water. Similarly, Kṛṣṇa says sukham ātyantikaṁ yat ([[Vanisource:BG 6.21|BG 6.21]]). That superhappiness, super-sense gratification, can be achieved by your transcendental sense, not by these covered sense.</p>
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