We should take it seriously, that this movement, Kṛṣṇa consciousness movement, is also incarnation of God in the simple form, holy name, and people may take advantage simply by chanting. Go on, the purport.
Tamāla Kṛṣṇa: "The word sṛjāmi, manifest, is significant herein. Sṛjāmi cannot be used in the sense of creation because according to the previous verse, there is no creation of the Lord's form or body, since all of the forms are eternally existent. Therefore sṛjāmi means that the Lord manifests Himself as He is. Although the Lord appears on schedule, namely at the end of the Dvāpara-yuga, or the twenty-eighth millennium of the eighth Manu in one day of Brahmā, still He has no obligation to adhere to such rules and regulations because He is completely free to act in many ways at His will. He therefore appears by His own will whenever there is a predominance of irreligion and a disappearance of true religion. Principles of religion are laid down in the Vedas, and any discrepancy in the matter of properly executing the rules of the Vedas makes one irreligious. In the Bhāgavatam we find that such principles of religion are the laws of the Lord. Only the Lord can manufacture..."