Sravanadi means

Expressions researched:
"Sravanadi means"

Nectar of Devotion Lectures

The Nectar of Devotion -- Bombay, January 5, 1973:

Prabhupāda: Everyone has got love for Kṛṣṇa. It is not artificial thing. Everyone has got. Otherwise how these Europeans and American boys and girls (are) taking to this principle? Why they are mad after Kṛṣṇa? Because it was there. It is not... Artificially, you cannot make such thing. It is not possible. Artificially you cannot make a staunch devotee of Kṛṣṇa. That is not possible. Artificially, one day, two days, three days—then goes away. Just like it has become in our country. Our love is now for material happiness. Poverty for the last two thousand years or one, little above, one thousand years, India was foreign-subjugated. So they are now thinking that some way or other, if we can become like Americans, skyscraper buildings, our life will be successful. So they have... Artificially, now... They're killing their own culture and trying to imitate. This is artificial. But this artificial way, one cannot be happy. They'll be frustrated. Just (like) the Americans have become frustrated. They have got enough. What is the skyscraper buildings in Bombay? They have got hundred times skyscraper buildings in New York. Hundred times. And what is this skyscraper? Say, twenty stories? There are hundred and four,-five stories. When I first went to New York I saw one building, Empire, Empire State?

Devotees: State. Prabhupāda: Yes. It was hundred and two stories. Now the others, they have increased to hundred and four,-five. So... But why these American boys are frustrated. Their fathers, their grandfathers have got enough money, enough skyscraper buildings, but they are not satisfied. They don't want to work like their father and grandfather. They've left. I have got many students, my disciples, their father, very rich man, industrialist, lawyers. But they don't like. So this kind, this kind of so-called happiness will never satisfy us. The real happiness which is within, our love, loving propensity for Kṛṣṇa, that has to be revived. Nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya. It is not by artificial means one becomes a devotee of Kṛṣṇa. That is not possible. Nobody can become a lover or devotee of anyone else by artificial means unless there is some natural tendency. So that natural tendency for, to love Kṛṣṇa is there in everyone's heart. So our Kṛṣṇa consciousness movement is how to invoke that natural tendency to love Kṛṣṇa. That is our business. And how it is possible? The śāstra, śravaṇādi-śuddha-citte karaye udaya. Śravaṇādi-śuddha-citte. Śravaṇādi means this process. Just like you have come here; you are hearing about Kṛṣṇa. This is the process. You may be illiterate, you may be rich, or you may be poor. Whatever you may be, it doesn't matter. Please come, sit down and hear. But in the hearing process, there is so many impediments, māyā. Just like people are coming here to hear, but there has been impediment: "Oh, sir, our lift if being to much used. The electric supply will cut off." Māyā is always there. They will, I mean to say, spend electric energy in so many ways, that is not loss. But people were coming for half an hour and one hour, gentlemen, "No. Electricity will be spoiled." This is māyā. Māyā is always after this checking process. So we have to fight against the māyā, then we come to Kṛṣṇa consciousness. That fighting determination must be there. Mām eva ye prapadyante māyām etāṁ taranti te (BG 7.14). One must be determined. So māyā may check my progress in Kṛṣṇa consciousness, but I must fight māyā. This determination wanted. Dṛḍha-vratāḥ. Bhajante māṁ dṛḍha-vratāḥ. That is wanted. "All right let me do. All right, not. That's all right. Let me do my business." No. One must be very serious. Dṛḍha-vratāḥ. Dṛḍha-vratāḥ and firmly convinced. These things are required to revive your Kṛṣṇa consciousness. Otherwise it is very easy.