Pradyumna: What is that type of pleasure that is material pleasure, that a person feels engaged in material pursuit. He feel some kind of pleasure. It's not very much pleasure, but it's some pleasure. What is that pleasure made of? Because if he is enjoying sense gratification...
Prabhupāda: That is pleasure. That is material pleasure. Material pleasure means sex pleasure. That's all. The end of material pleasure, the topmost material pleasure, is sex pleasure. So all these materialists, they are trying to get pleasure from the sex life. In this way, that way, that way, that way, that way. That's all. Because they have no other information. Material pleasure means sex pleasure. Sex pleasure, tongue pleasure. They have manufactured so many things. That gentleman was sitting and asking "Can I smoke?" The tongue is agitating for... "Please, please give me one cigarette. One cigarette." He became disturbed. And we said, "No. You cannot smoke." This is material pleasure. You train up your senses in such a way that it becomes addicted. It cannot get out of the entanglement. So this Kṛṣṇa consciousness will save you. Yan maithunādi-gṛhamedhi-sukhaṁ hi tuccham (SB 7.9.45). They are all explained in the Śrīmad-Bhāgavatam. The material pleasure means sexual intercourse. That's all. That is the sum and substance of pleasure. That's all. You'll find everywhere two, one male and female, one male and female. Either legitimate or illegitimate. Either human being or animal or birds or beast, that male and female, male and female, male and female. This is material pleasure. And unless one is strongly equipped in Kṛṣṇa consciousness, it is not possible to give up. That is the test. It is not possible. Therefore Kṛṣṇa is Madana-mohana. He can captivate even the Cupid. This is Cupid's business, attraction of male and female. And when that Kṛṣṇa attracts you, you forget this Cupid attraction. Therefore He is known as Madana-mohana.