People in general (CC and Other Books)

Expressions researched:
"people in general"

CC Preface and Introduction

CC Introduction:

The word advaita means "nondual," and His name is such because He is nondifferent from the Supreme Lord. He is also called ācārya, teacher, because He disseminated Kṛṣṇa consciousness. In this way He is just like Caitanya Mahāprabhu. Although Lord Caitanya is Śrī Kṛṣṇa Himself, He appeared as a devotee to teach people in general how to love Kṛṣṇa. Similarly, although Advaitācārya is the Lord, He appeared just to distribute the knowledge of Kṛṣṇa consciousness. Thus He is also the Lord incarnated as a devotee.

CC Adi-lila

CC Adi 6.104, Purport:

People in general, because of their foolishness only, try to become masters of everything, forgetting the transcendental mellow of servitorship to the Lord. When a person is actually advanced in spiritual understanding, however, he can accept the transcendental servitorship of the Lord without hesitation.

CC Adi 7.18-19, Translation:

The internal devotees or potencies are all eternal associates in the pastimes of the Lord. Only with them does the Lord advent to propound the saṅkīrtana movement, only with them does the Lord taste the mellow of conjugal love, and only with them does He distribute this love of God to people in general.

CC Adi 7.71, Purport:

People in general in Kali-yuga are so fallen that it is not possible for them to obtain perfection simply by studying the Vedānta-sūtra. One should therefore seriously take to the constant chanting of the holy name of the Lord.

CC Adi 7.110, Purport:

In the Śiva Purāṇa the Supreme Personality of Godhead told Lord Śiva:

dvāparādau yuge bhūtvā kalayā mānuṣādiṣu

svāgamaiḥ kalpitais tvaṁ ca janān mad-vimukhān kuru

"In Kali-yuga, mislead the people in general by propounding imaginary meanings for the Vedas to bewilder them." These are the descriptions of the Purāṇas.

CC Adi 7.110, Purport:

This is confirmed in the Padma Purāṇa, where Lord Śiva tells Pārvatī:

śṛṇu devi pravakṣyāmi tāmasāni yathā-kramam

yeṣāṁ śravaṇa-mātreṇa pātityaṁ jñāninām api

apārthaṁ śruti-vākyānāṁ darśayal loka-garhitam

karma-svarūpa-tyājyatvam atra ca pratipādyate

sarva-karma-paribhraṁśān naiṣkarmyaṁ tatra cocyate

parātma-jīvayor aikyaṁ mayātra pratipādyate

“My dear wife, hear my explanations of how I have spread ignorance through Māyāvāda philosophy. Simply by hearing it, even an advanced scholar will fall down. In this philosophy, which is certainly very inauspicious for people in general, I have misrepresented the real meaning of the Vedas and recommended that one give up all activities in order to achieve freedom from karma.

CC Adi 7.122, Purport:

In the Chāndogya Upaniṣad (6.8.4) it is said, san-mūlāḥ saumyemāḥ prajāḥ sad-āyatanāḥ sat-pratiṣṭhāḥ. The material world and the living entities are separate beings, and they are eternally true, not false. Śaṅkarācārya, however, unnecessarily fearing that by pariṇāma-vāda (transformation of energy) Brahman would be transformed (vikārī), has imagined both the material world and the living entities to be false and to have no individuality. By word jugglery he has tried to prove that the individual identities of the living entities and the material world are illusory, and he has cited the examples of mistaking a rope for a snake or an oyster shell for gold. Thus he has most abominably cheated people in general.

CC Adi 7.141, Purport:

We simply give people the chance to hear about the Supreme Personality of Godhead and give them prasādam to eat, and the actual result is that all over the world people are responding to this process and becoming pure devotees of Lord Kṛṣṇa. We have opened hundreds of centers all over the world just to give people in general a chance to hear about Kṛṣṇa and accept Kṛṣṇa's prasādam.

CC Adi 7.160, Translation:

After thus delivering the people in general, the Lord desired to leave Vārāṇasī. After instructing Śrī Sanātana Gosvāmī, He sent him toward Vṛndāvana.

CC Adi 8.11, Purport:

Śrī Caitanya Mahāprabhu accepted sannyāsa to bestow His great mercy on people in general, who cannot appreciate Him as Rādhā and Kṛṣṇa Themselves.

CC Adi 8.15, Purport:

Śrīla Bhaktisiddhānta Sarasvatī Ṭhākura comments in this connection that people in general, in their narrow-minded conception of life, create many different types of humanitarian activities, but the humanitarian activities inaugurated by Śrī Caitanya Mahāprabhu are different.

CC Adi 9.43, Purport:

Unfortunately, people in general do not know what is to take place in the next life. To prepare oneself for his next life is common sense, and it is a principle of the Vedic civilization, but presently people throughout the world do not believe in a next life. Even influential professors and other educators say that as soon as the body is finished, everything is finished.

CC Adi 10.89, Translation:

The people in general on the western side of India were neither intelligent nor well behaved, but by the influence of Śrīla Rūpa Gosvāmī and Sanātana Gosvāmī they were trained in devotional service and good behavior.

CC Adi 12.52, Translation:

"Thus one becomes unpopular in the eyes of the people in general, for this damages his religiosity and fame. A Vaiṣṇava, especially one who acts as a spiritual master, must not act in such a way. One should always be conscious of this fact."

CC Adi 13.42, Purport:

The songs of Caṇḍīdāsa, Vidyāpati and Jayadeva describe the transcendental activities of the Supreme Personality of Godhead. Mundane reviewers of these songs simply help people in general become debauchees, and this leads only to social scandals and atheism in the world. One should not misunderstand the pastimes of Rādhā and Kṛṣṇa to be the activities of a mundane young boy and girl.

CC Adi 14.30, Purport:

In the philosophical discourse between the mother and the son, when the son said that everything is one, as impersonalists say, the mother replied, "If everything is one, why do people in general not eat dirt but eat the food grains produced from the dirt?"

CC Adi 14.51, Purport:

Our Kṛṣṇa consciousness movement is introducing this bona fide method of worship in the Western world. Its members are going from village to village and town to town with Deities of Lord Caitanya Mahāprabhu, teaching people how to worship the Lord by chanting the Hare Kṛṣṇa mantra, offering prasādam and distributing prasādam to people in general.

CC Adi 14.61, Translation:

When this cunning behavior of the Lord with the girls became known to the people in general, it did not create misunderstandings among them. Rather, they enjoyed happiness in these dealings.

CC Adi 17.7, Purport:

On the plea of disturbance of the bodily air and metabolism, Śrī Caitanya Mahāprabhu acted as if crazy. Thus in His school He began to explain the grammar of verbs through Kṛṣṇa consciousness. Explaining everything in grammar in relationship to Kṛṣṇa, the Lord induced His students to refrain from worldly education, for it is better to become Kṛṣṇa conscious and in this way attain the highest perfectional platform of education. On these grounds, Śrī Jīva Gosvāmī later compiled the grammar entitled Hari-nāmāmṛta-vyākaraṇa. People in general consider such explanations crazy. Therefore the Lord's purpose in His attitude of craziness was to explain that there is nothing within our experience but Kṛṣṇa consciousness, for everything may be dovetailed with Kṛṣṇa consciousness.

CC Madhya-lila

CC Madhya 6.25, Translation:

"From the talk of the people in general, we have guessed that the Lord is now at the house of Sārvabhauma Bhaṭṭācārya."

CC Madhya 9.131, Purport:

The inhabitants of Vrajabhūmi, or Goloka Vṛndāvana, know Kṛṣṇa as the son of Mahārāja Nanda. They do not accept Him as the Supreme Personality of Godhead, as people in general do. The Lord is the supreme maintainer of everyone and the chief personality among all personalities. In Vrajabhūmi Kṛṣṇa is certainly the central point of love, but no one knows Him there as the Supreme Personality of Godhead.

CC Madhya 13.133, Translation:

In that ecstatic mood, Śrī Caitanya Mahāprabhu recited many other verses, but people in general could not understand their meaning.

CC Madhya 13.137, Purport:

The mind's activities are thinking, feeling and willing, by which the mind accepts materially favorable things and rejects the unfavorable. This is the consciousness of people in general. But when one's mind does not accept and reject but simply becomes fixed on the lotus feet of Kṛṣṇa, then one's mind becomes as good as Vṛndāvana.

CC Madhya 15.264, Purport:

The wife is not to be condemned for cutting off such a relationship. In this regard, Śrī Kṛṣṇa assures the dvija-patnīs in Śrīmad-Bhāgavatam (10.23.31–32):

patayo nābhyasūyeran pitṛ-bhrātṛ-sutādayaḥ

lokāś ca vo mayopetā devā apy anumanvate

na prītaye ’nurāgāya hy aṅga-saṅgo nṛṇām iha

tan mano mayi yuñjānā acirān mām avāpsyatha

"My dear dvija-patnīs, rest assured that your husbands will not neglect you on your return, nor will your brothers, sons or fathers refuse to accept you. Because you are My pure devotees, not only your relatives but also people in general, as well as the demigods, will be satisfied with you. Transcendental love for Me does not depend upon bodily connection, but anyone whose mind is always absorbed in Me will surely, very soon, come to Me for My eternal association."

CC Madhya 16.72, Purport:

Antara also means janatā, "people in general." The association of ordinary persons may destroy the principles of devotional service. Similarly, antara may mean "greed"—greed to acquire more money or enjoy more sense gratification. Finally, the word antara may also mean "atheistic ideas," by which one considers the temple Deity to be made of stone, wood or gold. All of these are impediments.

CC Madhya 17.96, Purport:

The Māyāvādīs call themselves Vedāntists but do not at all understand the purport of Vedānta philosophy. Not being properly educated, people in general think that Vedānta means the Śaṅkarite interpretation.

CC Madhya 25.74, Translation:

"My dear sir, for you everyone is on the level of impersonal Brahman, but for the enlightenment of people in general you should not behave in that way."

CC Madhya 25.93, Translation:

"“If the Vedānta-sūtra is explained by Vyāsadeva himself, who has written it, its original meaning can be understood by the people in general."

CC Antya-lila

CC Antya 1.181, Translation:

Śrī Caitanya Mahāprabhu said, "My dear Rāmānanda Rāya, you are jubilant at hearing these poetic expressions, but I am ashamed to hear them, for people in general will joke about the subject of this verse."

CC Antya 1.182, Translation:

Rāmānanda Rāya said, "Instead of joking, people in general will feel great pleasure in hearing such poetry, for the initial remembrance of the worshipable Deity invokes good fortune."

CC Antya 2.120, Purport:

A restless person cannot be steady; therefore he simply wanders about, gratifying his senses. Just to get praise from others, to get cheap adoration from his followers or people in general, such a person sometimes accepts the dress of a sannyāsī or bābājī in the renounced order, but he cannot give up desires for sense gratification, especially for the association of women.

CC Antya 2.136, Translation:

"All Your activities are for the benefit of people in general. We cannot understand them, for Your intentions are deep and grave."

CC Antya 2.170, Translation:

The pastimes of Śrī Caitanya Mahāprabhu are like nectar, and they are deep like the ocean. People in general cannot understand them, but a sober devotee can.

CC Antya 6.23, Purport:

From this verse it appears that the governmental officials of the kāyastha community would sometimes chastise the citizens, and thus it was the duty of the king to protect the people in general from the atrocities of the kāyasthas. In Bengal the kāyastha community is honored almost as much as the brāhmaṇa community, but in the up-country of India the kāyasthas are considered śūdras because they generally eat meat and drink wine.

CC Antya 6.198, Purport:

Raghunātha dāsa's father, Govardhana, and uncle, Hiraṇya dāsa, were both very charitable to brāhmaṇas. Indeed, the brāhmaṇas from the Gauḍīya district were practically dependent upon them. Thus they were accepted as very pious gentlemen. However, they presented themselves as Vaiṣṇavas to the eyes of people in general, although from a purely spiritual point of view they were ordinary human beings, not pure Vaiṣṇavas.

CC Antya 6.236, Translation:

"Do not talk like people in general or hear what they say. You should not eat very palatable food, nor should you dress very nicely."

CC Antya 9.68, Purport:

In the book known as Sapta-śatī, as mentioned by Śrīla Bhaktisiddhānta Sarasvatī Ṭhākura, one can discover how a person worshiping the goddess Durgā begs her for different varieties of material profit. Such activities are very popular among people in general, but they are the attempts of foolish, blind people (sei jñāna-andha).

CC Antya 9.69, Purport:

Making a show of devotional paraphernalia, they may also collect money from the public and use it to cure the disease of some family member or near relative. Sometimes they become bābājīs or collect money on the plea of worshiping the poor, whom they call daridra-nārāyaṇa, or for social and political upliftment. Thus they spread a network of business schemes to collect money for sense gratification by cheating people in general, who have no knowledge of pure devotional service. Such cheaters cannot understand that by offering devotional service to the Supreme Personality of Godhead, one can be elevated to a position of eternal servitude to the Lord, which is even greater than the position of Brahmā and other demigods.

CC Antya 11.25, Translation:

Your role in this incarnation is to deliver the people in general. You have sufficiently preached the glories of the holy name in this world.”

CC Antya 14.82, Translation:

These ecstasies are not described in the śāstras, and they are inconceivable to common men. Therefore people in general do not believe in them.

CC Antya 17.50, Translation:

The aggregate of all these ecstasies once awoke a statement by Śrīmatī Rādhārāṇī in the mind of Bilvamaṅgala Ṭhākura (Līlā-śuka). In the same ecstatic mood, Śrī Caitanya Mahāprabhu now recited that verse, and on the strength of madness He described its meaning, which is unknown to people in general.

CC Antya 20.64, Translation:

The Lord had formerly composed these eight verses to teach people in general. Now He personally tasted the meaning of the verses, which are called the Śikṣāṣṭaka.

CC Antya Concluding Words:

It is my wish that devotees of Lord Caitanya all over the world enjoy this translation, and I am glad to express my gratitude to the learned men in the Western countries who are so pleased with my work that they are ordering in advance all my books that will be published in the future. On this occasion, therefore, I request my disciples who are determined to help me in this work to continue their cooperation fully, so that philosophers, scholars, religionists and people in general all over the world will benefit by reading our transcendental literatures, such as Śrīmad-Bhāgavatam and Śrī Caitanya-caritāmṛta.

Teachings of Lord Caitanya

Teachings of Lord Caitanya, Chapter Intoduction:

Although Caitanya is Śrī Kṛṣṇa Himself, He appears as a devotee to teach people in general how to love Kṛṣṇa. Similarly, Advaitācārya appeared just to distribute the knowledge of Kṛṣṇa consciousness. Thus he is also the Lord incarnated as a devotee. Kṛṣṇa is manifested in five different expansions, and He and all of His associates appear as devotees of the Supreme Lord in the form of Śrī Kṛṣṇa Caitanya, Nityānanda, Advaitācārya, Gadādhara, Śrīvāsa and others.

Teachings of Lord Caitanya, Chapter 1:

The Supreme Lord is cognizant and all-powerful, and by His causeless mercy He empowers a living entity to receive His mercy. Being under the spell of conditional life, people in general are averse to rendering devotional service and practicing Kṛṣṇa consciousness.

Teachings of Lord Caitanya, Chapter 1:

In fact, most people are unaware of the principal teachings of Kṛṣṇa consciousness regarding one's eternal relationship with the Supreme Personality of Godhead and the ultimate goal of life, which is to return home, back to Godhead. Nor are people aware of the process by which one can return to the spiritual world. Because these important subject matters are unknown to the conditioned soul, Lord Caitanya, out of His causeless mercy, instructed Rūpa Gosvāmī in the principles of devotional service. Later, for the good of the people in general, Rūpa Gosvāmī distributed this information of the science of devotional service.

Teachings of Lord Caitanya, Chapter 1:

Vaiṣṇavas, or devotees, are usually very compassionate upon conditioned souls. Without even being invited, a devotee will go from door to door to enlighten people and to bring them out of the darkness of nescience by injecting knowledge of the living entity's constitutional position as a servant of Lord Kṛṣṇa. Such devotees are empowered by the Lord to distribute devotional consciousness, or Kṛṣṇa consciousness, to the people in general.

Teachings of Lord Caitanya, Chapter 2:

The instructions and teachings of Lord Caitanya are very important for people in general. He teaches the process of devotional service, which is the constitutional occupation of every living entity, for it is every man's duty to advance in spiritual science. Many subjects were thoroughly discussed in the talks between Lord Caitanya and Sanātana Gosvāmī. Due to the mercy of Lord Caitanya, Sanātana was able to put important questions before Him, and these questions were replied to properly.

Teachings of Lord Caitanya, Chapter 17:

There are innumerable living entities, but there is one living entity who is the Supreme Absolute Godhead. The difference between the singular living entity and the plural living entities is that the singular living entity is the Lord of all. Lord Caitanya is that supreme living entity, and He descended to reclaim the innumerable fallen living entities. In other words, the specific purpose of Lord Caitanya's advent was to establish the Vedic fact that there is one Supreme Personality of Godhead predominating over and maintaining the innumerable personalities of all living entities. Because the impersonalist (Māyāvādī) philosophers cannot understand this, Lord Caitanya advented Himself to enlighten the people in general about the real nature of the relationship between the Supreme and the many entities.

Teachings of Lord Caitanya, Chapter 19:

Lord Caitanya immediately informed Prakāśānanda that in the modern age people in general are more or less bereft of all spiritual intellect. When such people come under the influence of Śaṅkarācārya's Māyāvādī (impersonalist) philosophy before beginning the most confidential Vedānta-sūtras, their natural tendency toward obedience to the Supreme is checked.

Teachings of Lord Caitanya, Chapter 19:

The supreme source of everything is naturally respected by everyone, but this natural tendency is hampered when one takes to the impersonalist conceptions of Śaṅkara. Thus the spiritual master of Lord Caitanya suggested that it is better that one not study the Śārīraka-bhāṣya of Śaṅkarācārya, for it is very harmful to people in general. Indeed, the common man does not even have the intelligence to penetrate into the jugglery of words. He is better advised to chant the mahā-mantra: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. In this quarrelsome age of Kali there is no alternative for self-realization.

Teachings of Lord Caitanya, Chapter 19:

In the Śiva Purāṇa the Supreme Lord says:

dvāparādau yuge bhūtvā

kalayā mānuṣādiṣu

svāgamaiḥ kalpitais tvaṁ ca

janān mad-vimukhān kuru

"In the beginning of the Dvāpara-yuga, directed by My orders, many sages will bewilder the people in general by Māyāvādī philosophy."

Teachings of Lord Caitanya, Chapter 22:

As soon as the Lord stopped chanting and dancing, Prakāśānanda Sarasvatī fell at His feet. Trying to stop him, Lord Caitanya said, "Oh, you are the spiritual master of the whole world, jagad-guru, and I am not even equal to your disciples. You should therefore not worship an inferior like Me. You are exactly like the Supreme Brahman, and if I allow you to fall down at My feet, I will commit a very great offense. Although you have no vision of duality, for the sake of teaching the people in general you should not do this."

Teachings of Lord Caitanya, Chapter 22:

When the serpent was touched by the lotus feet of Kṛṣṇa, he regained his previous body and was freed from the reactions of his sinful activities. When Lord Caitanya thus heard Himself equated with Kṛṣṇa, He mildly protested. He wanted to warn people in general not to compare the Supreme Lord with any living entity, and although He was the Supreme Lord Himself, He protested against this comparison in order to teach us.

Teachings of Lord Caitanya, Chapter 26:

When Lord Caitanya read the verses on the palm leaf, he tore them to pieces, for He never liked to be praised by anyone. The verses only survive because they had been copied by Mukunda Datta. These verses praised the Lord, the Supreme Original Personality of Godhead who had descended as Lord Caitanya to preach detachment, transcendental knowledge and devotional service to the people in general.

Nectar of Devotion

Nectar of Devotion Preface:

The Nectar of Devotion is not presented to condemn any way of materialistic life, but the attempt is to give information to religionists, philosophers and people in general how to love Kṛṣṇa. One may live without material discomfiture, but at the same time he should learn the art of loving Kṛṣṇa.

Nectar of Devotion 2:

Violence is required in order to give protection. In Bhagavad-gītā Lord Kṛṣṇa directly gave His order to Arjuna to commit violence on the Battlefield of Kurukṣetra, just to give protection to the people in general.

Nectar of Devotion 4:

It is confirmed in Bhagavad-gītā that out of many millions of persons, only one may try to understand what is spiritual knowledge, and out of many such persons who are trying to understand, only one or a few may know what is the Supreme Personality of Godhead. So this verse says that spiritual knowledge is very difficult to achieve, and so in order to make it more easily attainable, the Supreme Lord Himself comes in His original form as Śrī Kṛṣṇa and gives His instruction directly to an associate like Arjuna, just so that the people in general may take advantage of this spiritual knowledge. This verse also explains that liberation means having completely given up all the material comforts of life.

Nectar of Devotion 5:

There are many other sages, like Śaṅkarācārya, Gautama Muni and Nārada Muni, to whom we are indebted because we take advantage of their knowledge. Similarly, we are obliged to our forefathers, because we take our birth in a particular family, where we take all advantages and inherit property. Therefore, we are indebted to the forefathers and have to offer them piṇḍa (prasāda) after they are dead. Similarly, to the people in general we are also indebted, as well as to our relatives, friends and even animals such as cows and dogs who render us so much service.

Nectar of Devotion 7:

To study the Vedas means to come to the conclusion of the supremacy of the Personality of Godhead. Therefore any religious principle which denies the supremacy of the Personality of Godhead is not accepted and is called atheism. Atheism means defying the authority of the Vedas and decrying the great ācāryas who teach Vedic scriptures for the benefit of the people in general.

Nectar of Devotion 11:

In Bhagavad-gītā it is said that the Lord accepts a preacher as the most dear servant. Anyone who is preaching the confidential message of the Gītā to the people in general is so dear to Kṛṣṇa that no one can be equal to him in human society.

Nectar of Devotion 21:

Seeing things through the authorized books or authorized teachers is the correct way to see. So, although Kṛṣṇa is the Supreme Personality of Godhead and can see all that is past, present and future, to teach the people in general He used to always refer to the scriptures. For example, in Bhagavad-gītā, although Kṛṣṇa was speaking as the supreme authority, He still mentioned and quoted Vedānta-sūtra as authority.

Nectar of Devotion 22:

Any person who is very dear to people in general is called a popular man. As for Kṛṣṇa's popularity, there is a statement in the First Canto, Eleventh Chapter, verse 9, of Śrīmad-Bhāgavatam, that deals with His returning home from the capital of Hastināpura. While He had been absent from Dvārakā at the Battle of Kurukṣetra, all the citizens of Dvārakā had become morose.

Nectar of Devotion 32:

Neutrality can be further subdivided into general, transparent and peaceful. An attraction for Kṛṣṇa by the people in general or by children cannot take any specific or satisfactory position. It can be manifest sometimes in trembling of the body and changing of the color of the eyes (to red, white, etc.), although there is no symptom of any particular affection.

Nectar of Instruction

Nectar of Instruction 5, Purport:

One should not remain a kaniṣṭha-adhikārī, one who is situated on the lowest platform of devotional service and is interested only in worshiping the Deity in the temple. Such a devotee is described in the Eleventh Canto of Śrīmad-Bhāgavatam (11.2.47):

arcāyām eva haraye

pūjāṁ yaḥ śraddhayehate

na tad-bhakteṣu cānyeṣu

sa bhaktaḥ prākṛtaḥ smṛtaḥ

"A person who is very faithfully engaged in the worship of the Deity in the temple, but who does not know how to behave toward devotees or people in general is called a prākṛta-bhakta, or kaniṣṭha-adhikāri."

Nectar of Instruction 7, Purport:

This Kṛṣṇa consciousness movement is being spread all over the world just to remedy this gross ignorance. People in general are misled by blind leaders. The leaders of human society—the politicians, philosophers and scientists—are blind because they are not Kṛṣṇa conscious. According to Bhagavad-gītā, because they are bereft of all factual knowledge due to their atheistic way of life, they are actually sinful rascals and are the lowest among men.

Easy Journey to Other Planets

Easy Journey to Other Planets Preface:

An attempt is made herein to give information to the people in general, and to philosophers and religionists in particular, as to how one can transfer oneself to other planets by this process of bhakti-yoga—the highest of all yogic processes.

Easy Journey to Other Planets 2:

The purpose of our Kṛṣṇa consciousness movement is to propagate this advanced scientific idea to people in general, and the process is very simple. Simply by chanting the holy names of God—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare—one cleanses the dirt from his heart and gains understanding that he is part and parcel of the Supreme Lord and that it is his duty to serve Him.

Krsna, The Supreme Personality of Godhead

Krsna Book Preface:

Outside the principle of all-attraction, there is no meaning to the word "Godhead." How is it one can be all-attractive? First of all, if one is very wealthy, if he has great riches, he becomes attractive to the people in general. Similarly, if someone is very powerful, he also becomes attractive, and if someone is very famous, he also becomes attractive, and if someone is very beautiful or wise or unattached to all kinds of possessions, he also becomes attractive.

Krsna Book 2:

Devakī became the residence of the Absolute Truth, but because she was confined within the house of Kaṁsa, she looked just like a suppressed fire, or like misused education. When fire is kept in a jug, the illuminating rays of the fire cannot be very much appreciated. Similarly, misused knowledge, which does not benefit the people in general, is not very much appreciated. So Devakī was kept within the prison walls of Kaṁsa's palace, and no one could see her transcendental beauty, which resulted from her conceiving the Supreme Personality of Godhead.

Krsna Book 2:

"Our dear Lord," the demigods prayed, "it is very difficult to understand Your eternal form or personality. People in general are unable to understand Your actual form; therefore You are personally descending to exhibit Your original eternal form. Somehow people can understand the different incarnations of Your Lordship, but they are puzzled to understand the eternal form of Kṛṣṇa with two hands, moving among human beings exactly like one of them."

Krsna Book 20:

Unfortunately, such breezes could not give any relief to the gopīs because of their hearts' dedication to Kṛṣṇa. People in general might have taken pleasure in that nice autumn breeze, but the gopīs, not being embraced by Kṛṣṇa, were not very much satisfied.

Krsna Book 21:

We think that this boon is not possible or available on any other planet.” Although the gopīs were village cowherd women and girls, they had extensive Vedic knowledge. Such is the effect of Vedic civilization. People in general would learn the highest truths of the Vedas simply by hearing from authoritative sources.

Krsna Book 22:

Different people may accept certain welfare activities to be beneficial for human society, according to their own views, but the welfare activity that can be rendered to people in general, for eternal benefit, is the spreading of the Kṛṣṇa consciousness movement.

Krsna Book 23:

The Supreme Personality of Godhead replied, "My dear wives of the brāhmaṇas, rest assured that your husbands will not neglect you on your return, nor will your brothers, sons or fathers refuse to accept you. Because you are My pure devotees, not only your relatives but also people in general, as well as the demigods, will be satisfied with you."

Krsna Book 33:

People in general should follow the instructions of Lord Kṛṣṇa as given in the Bhagavad-gītā and should not even imagine imitating Lord Kṛṣṇa in the rāsa dance.

Krsna Book 33:

The Māyāvādī monist must accept a certain type of body, being forced by the laws of nature; therefore, his claim to being one with Kṛṣṇa, or God, is only theoretical. Such persons who claim to be equal with Kṛṣṇa and indulge in rāsa-līlā create a dangerous situation for the people in general. Kṛṣṇa, the Supreme Personality of Godhead, was already present as the Supersoul within the bodies of the gopīs and their husbands. He is the guide of all living entities, as is confirmed in the Kaṭha Upaniṣad: nityo nityānāṁ cetanaś cetanānām. The Supersoul directs the individual soul to act, and the Supersoul is the actor and witness of all action.

Krsna Book 33:

Discussion of the rāsa-līlā among people in general is discouraged because they are affected by the Māyāvāda philosophy, but if one who is advanced explains and people hear from him, certainly the hearers will be gradually elevated to the position of Kṛṣṇa consciousness and liberated from materially contaminated life.

Krsna Book 37:

Nārada Muni wanted to impress upon people in general that Kṛṣṇa is fully independent. His activities, such as His appearance in the family of Yadu or His friendship with Arjuna, do not necessarily oblige Him to act to enjoy their results. They are all pastimes, and for Him they are all play. But for us they are actual, tangible facts.

Krsna Book 38:

Akrūra also considered the necessity of the transcendental pastimes of the Lord. He thought that the transcendental activities, instructions, qualities and pastimes of Kṛṣṇa are all for the good fortune of people in general. The people can remain constantly in Kṛṣṇa consciousness by discussing the Lord's transcendental form, qualities, pastimes and paraphernalia.

Krsna Book 43:

When Kṛṣṇa entered the wrestling arena with Balarāma and Their friends, He appeared differently to different people according to their different relationships (rasas) with Him. Kṛṣṇa is the reservoir of all pleasure and all kinds of rasas, both favorable and unfavorable. He appeared to the wrestlers exactly like a thunderbolt. To the people in general He appeared as the most beautiful personality. To the females He appeared to be the most attractive male, Cupid personified, and thus He increased their lust.

Krsna Book 47:

Lord Caitanya taught people in general the method of vipralambha-sevā, which is the method of rendering service unto the Supreme Personality of Godhead in the feeling of separation. The six Gosvāmīs also taught worship of Kṛṣṇa in the feeling of the gopīs in separation.

Krsna Book 49:

Thus ordered by the Supreme Personality of Godhead, Śrī Kṛṣṇa, Akrūra visited Hastināpura, said to be the site of what is now New Delhi. The part of New Delhi still known as Indraprastha is accepted by people in general as the old capital of the Pāṇḍavas. The very name Hastināpura suggests that there were many hastīs, or elephants; because the Pāṇḍavas kept many elephants in the capital, it was called Hastināpura.

Krsna Book 51:

Many great sages and saintly persons have tried to list My different forms and activities, yet they have failed to make a complete list. But since you are so eager to know about Me, I may inform you that I have now appeared on this planet just to annihilate the demoniac principles of the people in general and reestablish the religious principles enjoined in the Vedas. I have been invited for this purpose by Brahmā, the superintending deity of this universe, and thus I have now appeared in the dynasty of the Yadus as one of their family members.

Krsna Book 52:

In conclusion, Lord Śrī Kṛṣṇa said, "I offer My respectful obeisances to the brāhmaṇas and Vaiṣṇavas, for the brāhmaṇas are always self-satisfied and the Vaiṣṇavas are always engaged in actual welfare activities for human society. They are the best friends of the people in general; they are free from false egoism and are always in a peaceful condition of mind."

Krsna Book 73:

As far as you are concerned, you all belong to kṣatriya families. Therefore, you should live honestly, according to the prescribed duties befitting the royal order, and make your citizens happy in all respects. Keep to the standard of kṣatriya life. Do not beget children out of sense gratification, but simply take charge of the welfare of the people in general. Everyone takes birth in this material world in continuation of his previous life, and thus he is subject to the stringent laws of nature, such as birth and death, distress and happiness, profit and loss.

Krsna Book 78:

Finding it impossible, and not wishing to take an active part on behalf of either party, He left Dvārakā on the plea of visiting various holy places of pilgrimage. He first of all visited the place of pilgrimage known as Prabhāsa-kṣetra. He took His bath there, and He pacified the local brāhmaṇas and offered oblations to the demigods, Pitās, great sages and people in general, in accordance with Vedic ritualistic ceremonies.

Krsna Book 84:

All those who heard considered the speech of Lord Kṛṣṇa for some time, and they concluded that Lord Kṛṣṇa was actually the Supreme Personality of Godhead playing the role of an ordinary human being, who is forced to take a certain type of body as a result of the reactions of his past deeds. He was assuming this pastime as an ordinary human simply to teach the people in general how they should live for perfection of the human mission.

Krsna Book 84:

After offering the used articles to the singers and reciters, Vasudeva and his wives, dressed with new ornaments and garments, fed everyone very sumptuously, from the brāhmaṇas down to the dogs. After this, all the friends, family members, wives and children of Vasudeva assembled together, along with all the kings and members of the Vidarbha, Kośala, Kuru, Kāśī, Kekaya and Sṛñjaya dynasties. The priests, the demigods, the people in general, the forefathers, the ghosts and the Cāraṇas were all sufficiently remunerated by being offered ample gifts and respectful honor.

Krsna Book 87:

People in general have a natural inclination to read narrations in which ordinary jīvas are glorified, but when they become attracted by the Vedic scriptures which delineate Your eternal pastimes, they actually dip into the ocean of transcendental bliss. As a fatigued man feels refreshed by dipping into a reservoir of water, so the conditioned soul who is very much disgusted with material activities becomes refreshed and forgets all the fatigue of material activities simply by dipping into the transcendental ocean of Your pastimes. And eventually he merges into the ocean of transcendental bliss.

Krsna Book 87:

The material pangs are inevitable as long as we exist within the material world, but a devotee does not divert his attention to such actions and reactions, which are the results of pious and impious activities. Nor is a devotee very much disturbed or pleased by praise or condemnation from people in general.

Krsna Book 87:

The material pangs are inevitable as long as we exist within the material world, but a devotee does not divert his attention to such actions and reactions, which are the results of pious and impious activities. Nor is a devotee very much disturbed or pleased by praise or condemnation from people in general.

Renunciation Through Wisdom

Renunciation Through Wisdom 1.8:

People in general are ignorant and addicted to fruitive activities. Without disturbing their minds, the karma-yogī can benefit them by explaining the truth about man's eternal position as Lord Kṛṣṇa's servant.

Message of Godhead

Message of Godhead Introduction:

People in general, under the leadership of such materialistic men, are gradually descending to the status of lower animals, devoid of all transcendental realization, knowing nothing beyond their material bodies and the material world.

Message of Godhead Introduction:

This message of Godhead is presented herewith in that transcendental spirit, for the benefit of people in general and real seekers of truth in particular. We do not know how far we shall be successful in our tiny attempt, but we must always apologize for all our defects in this respect.

Message of Godhead 1:

Even such messiahs and reformers as Lord Buddha—who did not accept the existence of Godhead and preached morality and ethics in the spirit of atheism—and Śaṅkarācārya—who did not accept the Personality of Godhead and preached morality and ethics in the spirit of pantheism—never preached that there is any possibility of attaining eternal peace and prosperity in this material world.

But at the present moment, the leaders of thought and the people in general have decided mistakenly that there is no other world except the one in which we live—that all peace and prosperity are available here, and that there is no existence of any other world wherein we can find a better position than here.

Message of Godhead 1:

Whenever the Personality of Godhead descends to this mortal world, He is accompanied by His confidential servants. Marshal Arjuna is the eternal, confidential servant of the Personality of Godhead, Śrī Kṛṣṇa, and thus the philosophy of Bhagavad-gītā was taught to him directly for the benefit of the people in general.

Message of Godhead 2:

It is admitted that in the Western countries the people have done their best to advance in the culture of material science, centered on the material body and mind. But it is admitted, also, that notwithstanding all such advancement of material knowledge in the West, the people in general there are suffering the pangs of the poisonous effects of materialism because they have cared very little for the culture of spiritual science. Great thinkers in the Western countries must therefore look to the people of India if the message of Godhead, of genuine spiritualism, is to reach their ears.

Message of Godhead 2:

The people in general will follow what the leaders, without any transcendental knowledge, ask them to do. The leaders, therefore, must be aware of this fact for the benefit of all concerned. The leaders must know first of all how they can do good for their followers, by understanding the real method of karma-yoga, or work with transcendental results.

Message of Godhead 2:

A good, qualified physician cannot indulge the patient by merely satisfying him, but must prescribe the real medicine, whether it satisfy the senses of the patient or not. The leaders therefore must know that the real disease of the people in general is their aversion to serve the almighty Godhead, Viṣṇu. So if, instead of treating the people's inherent disease—atheism—the leaders simply show a superficial sympathy for the disease's symptoms, certainly there will be no benefit whatsoever for suffering humanity.

Message of Godhead 2:

By the empiric process of philosophical research, one can possibly distinguish the metaphysical subjects from the physical objects; but unless such seekers of truth can reach the personal feature of the Absolute Truth, they gain only dry, impersonal knowledge of Him, without any actual transcendental profit. It is therefore necessary that leaders like Gandhi establish themselves on the transcendental footing of the personal feature of the Absolute Truth, known as Viṣṇu or the all-pervading Godhead, and arrange for His transcendental service by karma-yoga, so that they can do good for the people in general.

Message of Godhead 2:

The people in general are extremely busy in the affairs of the material body and mind. Those who are in the lowest stage of such mundane activities very rarely can understand the activities of the spiritual plane.

Message of Godhead 2:

Neither the sinful nor the pious materialist can understand the essence of karma-yoga as the means to attain liberation from the always uncongenial bondage of work. The expert karma-yogī therefore behaves just like an attached materialist to teach the people in general about the way one can get rid of the tangle of action and reaction in ordinary work. By such acts, the karma-yogī himself and the world at large are simultaneously benefited.

Message of Godhead 2:

The great devotee Prahlāda Mahārāja confirms that people in general do not know that their ultimate center of attraction is Viṣṇu, the Supreme Personality of Godhead. And in the Viṣṇu category, Śrī Kṛṣṇa is the supreme attraction.

Message of Godhead 2:

The Personality of Godhead always does good for one and all, by empowering His devotees to preach and propagate the transcendental process of devotional service to Godhead everywhere in accord with the specific time, place, and audience. The Lord is therefore called "Govinda," or the prime cause of all causes and the reservoir of all blessings. And the people in general can attain to perfect peace and tranquillity when they come to know Him by the gradual process of work with transcendental results.

Light of the Bhagavata

Light of the Bhagavata 2, Purport:

A man who is ultimately disobedient cannot have any good qualifications. When disobedient leaders lead the disobedient people, the whole atmosphere of the administration becomes polluted and full of dangers, as when a blind man leads several other blind men. The state taxes, therefore, should be spent to build the character of the people in general. That will bring happiness to the citizens of the state.

Light of the Bhagavata 6, Purport:

In this age of a godless civilization, the sages of world-recognized religious sects who believe in God must come out of their secluded places and preach the science of God, the Supreme Will, to the people in general. Hindus, Muslims, Christians, and the members of the other sects that have convincing faith in the authority of God must not sit idly now and silently watch the rapid growth of a godless civilization. There is the supreme will of God, and no nation or society can live in peace and prosperity without acceptance of this vital truth.

Light of the Bhagavata 17, Purport:

In the age of Kali, as described before, people in general no longer take pleasure in the presence of saints and sages, nor are they interested in spiritual enlightenment. The saints and sages, however, take all risks to propagate the message of Godhead. Lord Jesus Christ, Ṭhākura Haridāsa, Lord Nityānanda Prabhu, and many such sages risked their life to propagate the message of Godhead.

Light of the Bhagavata 17, Purport:

Self-realized saints and sages take such risks for the spiritual enlightenment of the people in general. They do not take vows of silence meant to win cheap glory from the ignorant mass of people. God is satisfied only when His devotees take all sorts of risks to propagate His glories. Such devotees are unafraid of the difficult journey to cross the ocean of nescience. They are always anxious for the welfare of the fallen souls, who are attached to the false enjoyment of materialistic life, in which they forget their eternal relation with God.

Light of the Bhagavata 21, Translation:

The wind carries the clouds to different parts of the globe, and the clouds distribute rains, to the satisfaction of the people in general, just as rich kings and merchants distribute their accumulated wealth, inspired by religious priests.

Light of the Bhagavata 21, Purport:

As already explained, the four divisions of society—namely the intelligent class of men (the brāhmaṇas), the ruling class (the kṣatriyas), the mercantile class (the vaiśyas), and the laboring class (the śūdras)—are meant to achieve one goal in life: self-realization, or cultivation of the human spirit. The intelligent class of men, the brāhmaṇas, are to inspire the kṣatriyas and vaiśyas in performing sacrifices for spiritual cultivation, and thus the cooperation of the brāhmaṇas, kṣatriyas, and vaiśyas uplifts the people in general, or the ordinary laboring class of men. As soon as this cooperation between the four classes of men in society stops and the basic principles of spiritual culture are neglected, the social structure of humanity becomes a second edition of animal life, based on the propensities of eating, sleeping, fearing, and mating.

Light of the Bhagavata 21, Purport:

As clouds pour water on a blazing fire in the forest and thus extinguish it, the intelligent men who work as the spiritual masters of society pour water on the blazing fire of miseries by disseminating spiritual knowledge and inspiring the richer section of the society to help in the cause. Temples of worship, for example, are constructed by the rich, and these temples are meant to impart spiritual education to people in general. The periodic spiritual ceremonies are held for inspiration, and not for exploitation. If there are flaws now because of the age of Kali, they should be rectified, but the institutions must be saved.

Light of the Bhagavata 27, Purport:

Protection and grazing ground for the cows are among the essential needs for society and the welfare of people in general. The animal fat required for the human body can be well derived from cow's milk. Cow's milk is very important for human energy, and the economic development of society depends on sufficient food grains, sufficient milk, and sufficient transportation and distribution of these products. Lord Śrī Kṛṣṇa, by His personal example, taught us the importance of cow protection, which is meant not only for the Indian climate but for all human beings all over the universe.

Light of the Bhagavata 46, Purport:

The people in general—especially the merchants, preachers, kings, and students—are advised not to leave home during the four months of the rainy season. These four months are known as Cāturmāsya, and for everyone there are specific rules for observing this period, partly for the sake of health and partly for spiritual realization.

Sri Isopanisad

Sri Isopanisad 12, Purport:

By a false display of religious sentiments, they present a show of devotional service while indulging in all sorts of immoral activities. In this way they pass as spiritual masters and devotees of God. Such violators of religious principles have no respect for the authoritative ācāryas, the holy teachers in the strict disciplic succession. They ignore the Vedic injunction ācāryopāsana—"One must worship the ācārya"—and Kṛṣṇa's statement in the Bhagavad-gītā (4.2) evaṁ paramparā-prāptam, "This supreme science of God is received through the disciplic succession." Instead, to mislead the people in general they themselves become so-called ācāryas, but they do not even follow the principles of the ācāryas.

Mukunda-mala-stotra (mantras 1 to 6 only)

Mukunda-mala-stotra mantra 1, Purport:

All mundane philosophers, religionists, and people in general, who are constantly suffering from the threefold miseries of material existence, can get freedom from all such troubles simply by chanting and glorifying the holy name, fame, and pastimes of the Supreme Lord. The Supreme Lord, the Absolute Truth, is all spirit, and therefore His name, fame, and pastimes are nondifferent from Him. All of them are identical. In other words, the holy name of the Lord is the Lord Himself, and this can be understood by realization.