Govinda, the sun is described as the eye, one of the eyes of God. He's seeing everything. You cannot hide yourself from the seeing of God, as you cannot hide yourself from the sunshine So, in this way, Kṛṣṇa. If God's name, there can be any name... And it is admitted in the Vedic literature that God has got many names, but this Kṛṣṇa name is the chief name. Mukhya. Mukhya means principal. And it is very nicely explained: "all-attractive." In so many ways He's all-attractive. So God's name... The Kṛṣṇa consciousness movement is propagating God's name, God's glory, God's activities, God's beauty, God's love. Everything. As we have got many things within this material world, all of them, they are in Kṛṣṇa. Whatever you have got.
Just like here, the most prominent feature in this material world is sex attraction. So that is there in Kṛṣṇa. We are worshiping Rādhā and Kṛṣṇa, attraction. But that attraction and this attraction is not the same. That is real and here it is unreal. We are also dealing with everything which are present in the spiritual world, but it is only reflection. It has no real value. Just like in the tailor's shop, sometimes there are so many beautiful dolls, a beautiful girl is standing. But nobody cares to see it. Because everyone knows that "This is false. However beautiful it may be, it is false." But a living woman, if she is beautiful, so many people see her. Because this is real. This is an example. Here the so-called living is also dead, because the body is matter. It is a lump of matter. As soon as the soul goes away from the same beautiful woman, nobody cares to see her. Because it is as good as the doll on the window of tailor shop. So real factor is the spirit soul, and because here everything is made of dead matter, therefore it is simply imitation, reflection. The real thing is in the spiritual world.