Magazines (Letters, 1947 - 1969)

Expressions researched:
"magazine" |"magazine's" |"magazines"

Notes from the compiler: Compiled only relating to Krsna conscious magazines

1947 to 1965 Correspondence

Letter to Mahatma Gandhi -- Cawnpore 12 July, 1947:

I am your unknown friend but I had to write to you at times and again although you never cared to reply them. I sent you my papers "Back to Godhead" but your secretaries told me that you have very little time to read the letters and much less for reading the magazines.

Letter to Sardar Patel -- Calcutta 28 February, 1949:

I wish to organize a spiritual society for the above movements and therefore I seek your active help and support for this. The immediate need is to start an organization centre in a suitable place preferably in New Delhi under your direct supervision and to train up a batch of young men for this transcendental service. If possible to conduct a monthly magazine in this respect for propaganda work.

Letter to R. Prakash -- Allahabad 22 June, 1951:

I wish that you may recommend this scheme of work to your government and the financial help may be awarded to the board of governors made according to the memorandum & articles of association and I shall work as the __ __ for the association throughout my life as ordered by my spiritual master Om Visnupada Sri Srimad Bhakti-Siddhanta Goswami Maharaja.

Exhibition:-

(1) Back to Godhead

(2) Gurus visit

(3) Rajendra Prasad's letter

(4) Education minister's letter

(5) Two ___

(6) Memorandum of association

(7) Magazines __ etc.

Letter to BTG Friend -- (Mathura U.P.) Dated as Postmark:

"Back to Godhead" is a guaranteed literature to awaken your spiritual identity. It is essential and authorized. If you feel any doubt, please inquire from me, and I shall clear it up.,

Please therefore be a regular subscriber to this valuable magazine published fortnightly. The nominal subscription for one year is Rs. 2/4/- only including Indian postage.

Letter to Visitors' Book -- Delhi 18 September, 1960:

I am publishing an English fortnightly magazine of the name "Back-To-Godhead" from this place and the Nawal Prem Shabha of which Sri Krishnaji is the Hony Secretary is arranging for my daily lectures on Srimad-Bhagavatam.

1966 Correspondence

Letter to Janis -- New York 29 October, 1966:

Under separate post parcel I am sending you all the above newly published literatures and I shall request you to enlist as many subscribers for Back to Godhead Magazine because we have to submit at least 200 subscribers names to the postal authorities for getting the concessional rates.

Letter to Nripen Babu -- New York 15 December, 1966:

My books are selling here and I have published many small books also since I have come here. My fortnightly magazine "Back to Godhead" is also being regularly published and my lectures and kirtana have been recorded in Phonograph.

1967 Correspondence

Letter to Rayarama -- San Francisco 30 January, 1967:

Not only your income will be a great help to the society but also it will be a great opportunity for learning how to organize our magazine Back to Godhead. This Back to Godhead will always remain the backbone of the society because more the magazine is popular the more society becomes popular.

Letter to Sar Maharaja -- San Francisco 11 March, 1967:

Wordings of the certificate: "This is to certify that His Holiness Tridandi Swami A.C. Bhaktivedanta Swamiji Maharaja is a bona fide disciple of my Spiritual Master On Visnupada Sri Srimad Bhaktisiddhanta Goswami Prabhupada. We have highly appreciated his publication Srimad-Bhagavatam in our Sajjan Tosani Patrika (Monthly Magazine) in June 1963. Swami A.C. Bhaktivedanta was the Editor of the above magazine while the paper was started from Delhi.

Letter to Sumati Morarjee -- New York 27 June, 1967:

People in this country are thinking seriously about this Krishna Consciousness idea and I hope very soon Back to Godhead will be a very popular magazine. If you give me some advertisement it will be a great asset to the publication, and we will be glad to print it free of charge.

Letter to Brahmananda -- Calcutta 18 November, 1967:

Regarding BTG, it is understood that Rayarama is in some difficulty financially. The recent editions of BTG is very much encouraging to me. The standard should be maintained and improved so that one day it may come on the level of such magazines as Life, Time etc.

1968 Correspondence

Letter to Rayarama -- Los Angeles 17 February, 1968:

We have got another opportunity of cooperating with Pandit Hitsaran Sharma, who is anxious to publish ISKCON magazine from India, and he is prepared to take the charge of it, and he wants our full cooperation. The copy of the letter received from him is also enclosed herewith, please find it.

Letter to Rayarama -- Los Angeles 24 February, 1968:

If you can organize a regular press for printing all our magazines and books and engage all our boys and girls in the press work that will be nice proposal, but if you purchase a small printing work where I understand even Back to Godhead cannot be published, what is the use of that press.

Letter to Rayarama -- San Francisco 23 March, 1968:

You should take BTG as your life and soul. Your work for BTG is first and foremost above all. If you do not find any time for other things, there is no objection, but I want to see that you make BTG a successful magazine like Life magazine or Illustrated Weekly of India.

Letter to Rayarama -- Allston, Mass 14 May, 1968:

You can write to your God-brothers in different centers that if they do not send regularly the money for sales of the magazine, it will not be possible to continue the paper.

Letter to Hamsaduta -- Allston, Mass 14 May, 1968:

So far from my side, I can say that if you have got a party who can travel with you, then you can travel with them for some time with the Sankirtana party. If you go in the bus with your Sankirtana party, then we must sell our literatures, magazines, books, records, etc. The whole institution is not in very sound financial position, so we should always remember this position and try to sell our articles so that we may again publish our books and literatures.

Letter to Rayarama -- Montreal 12 June, 1968:

I am awaiting for the day when this paper will take the shape of Life magazine or similar other magazines, in the matter of its popularity. From India this paper has been brought to America, with this hope that American young boys like you will take interest in spreading this sublime gospel of Krishna Consciousness.

Letter to Gargamuni -- Montreal 18 June, 1968:

I think they are asking $5000.00 to make a bargain; if we can purchase a press for $1000.00 as informed by Rayarama, why should we spend $5000.00. Anyway, you can open correspondence with Rayarama in this connection, and certainly as we need a press for printing our books and magazines, I think Krishna is presenting us with the opportunity to purchase one press of our own.

Letter to Hamsaduta -- Montreal 21 June, 1968:

To chant Hare Krishna, very nicely, with musical instruments and mrdanga, speak the philosophy of Bhagavad-gita, and sell our literatures like books and magazines. That process will make our mission successful. Please try to do it very nicely.

Letter to Jagannatham Prabhu -- Montreal 22 June, 1968:

As ordered by you, I have immediately asked my assistant, Sriman Rayarama das Brahmacari, in charge of Back To Godhead magazine, to send you all necessary literatures immediately. Besides that, I have some disciples working in Delhi. Their address is: Sriman Acyutananda das Brahmacari; c/o Radha Press; 993/3 Main Road; Gandhi Nagar; Delhi-31, INDIA. And you can write to him, and with my name, for sending you some copies of Back To Godhead. I have published Srimad-Bhagavatam, 1st canto, in 3 volumes, and they are available in Bombay at Thackars Booksellers, Rampart Road, Bombay. Or, at Three Party Company Booksellers, Princess Street, Bombay. I think if your children take care to read these literatures, and books, they will be convinced of this Krishna Consciousness movement.

Letter to Brahmananda -- Montreal 17 July, 1968:

Have you sent the cable to Dwarkin? We want Mrdangas very urgently because very soon we shall be going to London. Six devotees from the West coast and six devotees from the East coast, 12 for Kirtana besides my humble self, and one or two Brahmacaris. Henceforward our plan should be to push Sankirtana and sell our publications. For books, Brahmananda, for magazine, Rayarama, for Sankirtana, Hamsaduta and Mukunda, and for suggestion, my humble self. Please let us concentrate this integration and I am sure our movement will be successful.

Letter to Roland Michener (Governor-General of Canada) -- Montreal 24 August, 1968:

If by suitable arrangement, this property is handed over to my society, I can very nicely organize its activities as follows: 1. Establishing a press to publish books and magazines.

Letter to Jaya Govinda -- San Francisco 15 September, 1968:

Even if you study Hindi and Bengali so late in your life, I don't think you can become a very good scholar in those languages. So for studying Bengali and Hindi you needn't stay in Delhi. You can do some work in India on behalf me definitely by selling our magazines and our published books in India, and in no other way. The books and magazines will be sent you in India for selling and you can send in exchange Sri Murtis or musical instruments.

Letter to Brahmananda -- San Francisco 17 September, 1968:

In Bombay, they can work on behalf of our society by selling magazines, securing advertisements for Back To Godhead, and selling our books.

Letter to Sivananda -- Seattle 10 October, 1968:

Regarding Acyutananda, as you do not require their help, I am writing to them in India not to come at present. Perhaps you know the address of Syamasundara. in London; it is as follows: Samuel Speerstra; 80 Herne Hill; London S.E. 24; England. So keep in correspondence with them, and also with me regularly and make the Berlin center a first class temple of our society. We have to do so many works there. Especially translating in German language all our books and magazines. I think in cooperation with Syamasundara. and the German boy, Uttama Sloka, there will be no difficulty so far language is concerned, and Krishna das will work there as jeweler, so there will be no financial difficulty also. Do everything nicely and let me know.

Letter to Acyutananda, Jayagovinda -- Seattle 13 October, 1968:

Bombay is a place where there are many many rich merchants who will be glad to donate money simply for our Back To Godhead magazine. There are many such magazines published from Bombay, and they collect Rs. 200-5—as donation for each page, simply for the advertisements of their name—that the page is donated by such and such person. You can distribute the magazines to such persons and very easily collect Rs. 100-200 daily, if you are good workers.

Letter to Rayarama -- Seattle 17 October, 1968:

So this is a Vaisnava magazine, and in Bombay especially, there are many Vaisnavas rich men, merchants, they will be very glad that Krishna Consciousness is being preached in America, and they will donate space.

Letter to Rayarama -- Los Angeles 7 November, 1968:

I have received a very nice letter from England, sent to Mukunda, by an Indian gentleman named Laksmidasa. If it is possible, maybe you can make an editorial column, with letters to the editor or to our various centers, and use it in that way. It is very nice letter and I would like to have it printed in our magazine.

Letter to Brahmananda -- Los Angeles 16 November, 1968:

When we start our own press, we must simply print our own publications and magazines and books. We shall not accept any outside work, and by selling books and magazines, we shall have to maintain the family of our devotees, or the brahmacaris. That should be the ideal work.

Letter to Rayarama -- Los Angeles 19 November, 1968:

Regarding Press: I have already written to Brahmananda how the press should be started. The following principles should be followed strictly in our press: All the works of the press, including binding, and everything should be done by our men. We shall not accept any outside job for maintaining of this press. We will print simply our books and magazines, etc. And the boys and their families should be maintained by the sales proceeds of books and magazines.

Letter to Madhusudana -- Los Angeles 20 November, 1968:

It is very good that you are helping to put out our magazine Back To Godhead, and whenever I see the new magazine mailed to me each month, I am so pleased to go through its contents and see all the nice work you have done, and you are always in my thoughts as I read through it, as well as Rayarama, and all your other co-workers. To make this magazine a great success is very very important to the mission. And you along with your co-workers are doing it very nicely. And Krishna will bless you, please continue to do it.

Letter to Hamsaduta -- Los Angeles 28 November, 1968:

He is very sincere thoughtful member and plus he is good speaker, so with these qualifications he can render most valuable service to Krishna Consciousness. So please ask him to be kind upon me and help in the venture of translating our various books and magazines.

Letter to Hamsaduta -- Los Angeles 28 November, 1968:

In New York, Advaita and Uddhava are preparing to start press to print our books and magazines, so in this endeavor they will require more manpower. I think that Vaikunthanatha is suitable in this connection so he may make arrangements to come to New York to work in bookbindery establishment and also take classes in bookbinding to be paid for by Advaita and Uddhava. The money he earns for his labor shall be utilized for our new press program.

Letter to Hamsaduta -- Los Angeles 12 December, 1968:

You have expressed some new ideas to improve BTG of the English Back To Godhead, but I think that there is no need to interrupt their way of thinking. Now you have a chance for your own edition so do it nicely and according to your own ideas. You are artist, so you have facilities to make a very nice edition to sell to the French public. Since in Montreal 75% of the populace are speaking French I think you have very good chance to popularize and improve this magazine.

Letter to Hamsaduta -- Los Angeles 12 December, 1968:

You have asked about singing the prayers of Narottama Thakura and yes, they are very much approved in any language. Please convey my thanks to Janardana for the fine work he has done on the magazine and also request him to write to me about his future plans of going to France. He is a most sincere, important member of our society and I think that in France he may be able to do much to popularize our movement and to circulate our new French magazine.

Letter to Himavati -- Los Angeles 12 December, 1968:

Your sewing proposal is very nice and such idea is given by the Grace of Krishna. Try to utilize your profits to maintain the temple with your husband and the others. With much pleasure I have seen the French edition of Back To Godhead and I thank you all for this endeavor. With such engagements as this magazine, we can live to propagate Krishna Consciousness and that is the success of our lives. Actually, our living conditions can be minimized as far as possible. Simply we should live for propagating Krishna Consciousness. That is our life.

Letter to Paramananda -- Los Angeles 13 December, 1968:

I am happy that you and your very good wife, Satyabhama, are finding such satisfaction in executing your Krishna Consciousness activities and such pleasure will only increase more and more as you continue to advance further. This is my blessing upon you both that your lives may become happy and successful. So my one request to you is that you keep yourself always engaged in Krishna's service sincerely and that you help your wife in this matter also. Now there is enough engagement with popularizing our books and magazines so you will have enough work to utilize all of your time in this important endeavor. You are strong, intelligent boy so there is so much of such service that you can render and be a great asset to this Krishna Consciousness movement.

Letter to Cidananda -- Los Angeles 24 December, 1968:

Regarding chanting in the street chased by the police is not good at all. The best thing is to invite people in our temple, and chant peacefully. If a person can sell from 7 to 12 magazines individually there is no need of making a procession of chanters and thereby disturbing the police equilibrium. If you can sell Back To Godhead individually as proposed by you, and some copies of our books, like Bhagavad-gita As It Is, that will be a great success.

Letter to Dayala Nitai -- Los Angeles 29 December, 1968:

I very much appreciate your proposal to bind the yearly editions of your magazine in a permanent book. This will be very nice so that in the future these magazines will be preserved for people to take advantage of the valuable articles.

1969 Correspondence

Letter to Sumati Morarjee -- Unknown Place 1969:

So far donation to this foundation, naturally I shall be inclined to donate in kind. I have already printed my following books, Bhagavad-gita as it is, Srimad-Bhagavatam, Easy Journey to Other Planets, Teachings of Lord Caitanya, and so on, as well as our Back to Godhead magazine. And I shall be glad to donate free as many copies as your foundation may require from me.

Letter to Brahmananda -- Los Angeles 18 January, 1969:

I have seen your circular about the mailing list and it is very nice. I have already asked Tamala Krishna to take the addresses of persons who are purchasing our Back To Godhead magazine. This idea is very nice.

Letter to Mark Buchwald -- Los Angeles 21 January, 1969:

Because you have asked me to assign you to some duty, I think that your first duty is to regularly attend all of our classes. Chant Hare Krishna as long as possible, and try to help in the activities of the temple. Also, we have got so many literatures and books for sale, so if you can help in selling these books and magazines that will be a great help.

Letter to Rayarama -- Los Angeles 28 January, 1969:

I am confident that this magazine will be improving more and more under your direction.

Letter to Rayarama -- Los Angeles 28 January, 1969:

Regarding your need for more manpower, I have already asked Arabinda to go there, and he will be writing to you soon about this. Regarding the securing of advertisements, this responsibility should be divided among three centers, namely New York, Los Angeles, and San Francisco. Purusottama has already gotten some advertisements for you, and he is teaching Sudama to help him also in Los Angeles. In San Francisco, both Cidananda and Dindayal will be trying for this also. In New York, Gargamuni and Nayana Bhirama should work in this way also. Nayana Bhirama did nicely in securing advertisements for this last issue, so I think he is skillful enough to be very helpful for the next issue also. If advertisements are sold in many different cities, it will add prestige to the magazine, because people will see that we are getting advertisements from all over.

Letter to Brahmananda -- Los Angeles 30 January, 1969:

Our propaganda should be focused on spreading kirtana and distributing literature, books and magazines. The process experienced now is that after holding kirtana, they are selling magazines and books successfully.

Letter to Brahmananda -- Los Angeles 5 February, 1969:

Regarding advertisements in Back To Godhead, I am not at all in favor of it. I was obliged to suggest you take advertisements because the magazine was not coming regularly due to lack of funds, but practically I see the magazine is not improving by accepting these advertisements.

Letter to Tirtha Maharaja -- Los Angeles 7 February, 1969:

Five thousand (5,000) copies of Back To Godhead Magazine are being published monthly now, and since the demand is increasing, we are arranging to print twenty thousand (20,000) copies starting from next April.

Letter to Cidananda -- Los Angeles 11 February, 1969:

Regarding your efforts for securing advertisements for Back To Godhead, the best thing would be if we could stop these advertisements, but the difficulty is that without advertisements it would be very difficult to continue this magazine.

Letter to Brahmananda -- Los Angeles 17 February, 1969:

Regarding Back To Godhead, if Dai Nippon will come down to $1,500 for 20,000 copies, or even if they charge a little more, we should immediately accept, setting the magazine at first at 32 pages, one only color cover picture as in issue number 22, and three black and white pictures within, and no advertisements.

Letter to Brahmananda -- Los Angeles 17 February, 1969:

I have seen the article in the Village Voice, and it is nice. If you are expecting good rush in New Vrindaban, then arrange for proper development of it. But pending all development there, we must get our books and magazines printed from Dai Nippon.

Letter to Hayagriva -- Los Angeles 20 February, 1969:

Regarding your new engagement in Wheeling, it is a very nice offer and you must accept it. The yoga center class may be conducted by Pradyumna and assisted by someone else. What is the position of the Yoga society class now? Are the students purchasing our Back to Godhead magazines and the Bhagavad-gita?

Letter to Rayarama -- Los Angeles 22 February, 1969:

Now the policy should be straight that this Back to Godhead is completely different from all other magazines. As there are different magazines for different subject matters, this magazine will be simply devoted for Vaisnava philosophy, or Krishna Consciousness movement. That should be our policy.

Letter to Brahmananda -- Los Angeles 27 February, 1969:

I understand that for posting magazines in large scale the rate is 3 cents or 4 cents, so I have advised Subala to take definite information in this connection for posting Back To Godhead in large scale. I quite agree with your proposal that for small centers like Montreal, Buffalo, etc. as stated by you the New York center will be the distributer; this is nice.

Letter to Janardana -- Los Angeles 2 March, 1969:

I shall write you again from Hawaii. In the meantime you can let me know if you have got the manuscript from Rayarama, and reply to this letter to the Hawaii address: ISKCON, 4 Leilani Building, 1649 Kapialani Boulevard, Honolulu, Hawaii. Enclosed is a page of poems by Bhaktivinode Thakura to be translated into French and printed in your magazine. I hope this will meet you in good health.

Letter to Rayarama -- Hawaii 6 March, 1969:

So we have to organize the transport means also. I think there is some special postal rate for 50 lb. lot. So with the assistance of Subala please do the needful and make Back To Godhead a successful Krishna Consciousness magazine.

Letter to Advaita -- Hawaii 16 March, 1969:

The difficulty of printing in your country has increased on account of higher wages of the workers. But as we are now training our own men, I think we shall be able to print our books and magazines in lesser cost than in Japan.

Letter to Advaita -- Hawaii 16 March, 1969:

So if you are confident our press can now be successfully run; if you are confident that now you can conduct our press, just to print our books and magazines with the help of your other God-brothers, just try to think over the matter very seriously. And when we meet together next in April, we shall finally decide about this. If we have got our own press then we shall print at least four books yearly, and 50,000 magazines every month.

Letter to Advaita -- Hawaii 16 March, 1969:

You have to give us nice printed books, and magazines, literature, and the sales organization will be done by Brahmananda, as he is contemplating to separate the department into ISKCON books for promoting the sale of our publications. This is very nice idea. So let us conjointly serve Krishna with our life, money, intelligence, and words, and this is the recommendation of Srimad-Bhagavatam for fulfilling the mission of human life. I hope you are both in good health.

Letter to Gopala Krsna -- Hawaii 16 March, 1969:

My Guru Maharaja advised me to give more stress on literary work such as publishing books and magazines in Krishna Consciousness, and temple opening is a secondary consideration.

Letter to Nandakisora -- Hawaii 18 March, 1969:

I thank you very much for your very nice poetry; I am reading it again and again and I shall most probably arrange to publish it in BTG. The devotees here also have very much appreciated it, and I may encourage to do more writing of poetry and even articles for our BTG magazine.

Letter to Mr. Windisch -- Hawaii 21 March, 1969:

Your suggestion to return to Germany and engage yourself in the translating and publishing work of the books and magazines in German language is very much welcome; because you are a sincere soul and trying to serve Krishna sincerely, He is giving you good intelligence from within.

Letter to Dayala Nitai -- Hawaii 23 March, 1969:

Of course, as individuals, we have sometimes disagreements, but that should be adjusted keeping our central attention to Krishna. So what is done is done; hence forward, you do everything jointly and we shall put out at least one issue of BTG French edition every month—even it may consist of one printed page only, still it must be published once monthly. That is my desire. It is better undoubtedly to have a full magazine as our English edition BTG, but if you have no time, or you are doing this or that, then do not neglect it completely—it is better to publish and distribute a one page BTG issue than no issue at all each month. Now this work is specially entrusted to you and Janardana; so please execute it.

Letter to Jayagovinda -- Hawaii 27 March, 1969:

Now they are in Vancouver, and most probably they will be interested to translate my books and magazines in German language.

Letter to Rayarama -- San Francisco 2 April, 1969:

I thank you very much for your letter dated March 25, 1969, along with the two magazines. These are very excellent both in appearance and in reading matter. This should be the standard of our Back To Godhead. As in the next issue there will be no advertisements, we shall be able to give substantial reading matter like that of Bhaktivinode Thakura, "Teachings of the Golden Avatara."

Letter to Rayarama -- San Francisco 2 April, 1969:

I wish to see that both of you, being so intelligent and sincere devotees, shall work together, and then Krishna will help us to propagate this Sankirtana Movement magazine so nicely.

Letter to Sivananda -- New York 13 April, 1969:

We are selling our books nicely here, and if you can organize a means of selling our magazine and books in India, it will be a great help to our activities.

Letter to Sivananda -- New York 13 April, 1969:

One of my disciples, Acyutananda Brahmacari is already there in India, and if you think seriously to help me in this movement, he will also join you. The difficulty is that the books and magazines are costly in the estimation of the Indian exchange. The standard exchange is 7.5 Rs per dollar, so you consider and let me know if you can help us.

Letter to Gopala Krsna -- Allston, Mass 30 April, 1969:

This year most probably we will have another three books; namely Nectar of Devotion, and two further volumes of Srimad-Bhagavatam. So the future hope for expansion is selling of books and magazines.

Letter to Rayarama -- Allston, Mass 2 May, 1969:

Then the problem of printing will be solved. If we can get the printing done in New York it is the best. In the meantime, you negotiate for the IBM Composer suitable for all of our purposes, books and magazines, and I shall ask Brahmananda to pay $600.00 when the negotiation is complete.

Letter to Tamala Krsna -- Allston, Mass 6 May, 1969:

So we have to train preachers, and they will go to the students in public institutions to educate them in Krishna Consciousness. So if our men simply study our books and magazines, and assimilate them nicely and clarify as soon as there is some doubt, then surely we shall drive out all these so-called yogis and propagandists who are simply cheating the innocent people to solve their pecuniary problems.

Letter to Jayagovinda -- Columbus, Ohio 8 May, 1969:

Please try to publish Back To Godhead as soon as possible, and very soon Mandali Bhadra and his wife, Vrindabaneshvari will join you. All of you combined together will be happy propagating our literatures, magazines, books in German language with concentrated attention. Krishna das, Sivananda, yourself and the new devotees will be a happy combination, so please do your best.

Letter to Mohini Mohana -- New Vrindaban 22 May, 1969:

Please try to understand nicely through our books and magazines.

Letter to Brahmananda -- New Vrindaban 26 May, 1969:

Regarding San Francisco payment of BTG dues, whatever they can send now is all right. The balance will be sent by Dindayal, so they must fulfill their quota. Then when they get the magazines everything will be adjusted. Mukunda also will pay. Don't be discouraged, go on with your work. After all, Krishna will pay. I have seen the letter from Professor Hopkins, and you can tell him that I have accepted his offer, provided nobody shall smoke before me, specially when I take the class.

Letter to Patita Uddharana -- Moundsville 31 May, 1969:

I am sending along with Candanacarya some old editions of our Back To Godhead Magazine for you to bind. I wish to have bound each year's editions of BTG.

Letter to Mukunda -- New Vrindaban 10 June, 1969:

I am very pleased that you have already sold 1,000 BTGs, and I assume that it will not be too difficult for you to sell 5,000 magazines. That will solve part of your financial problems.

Letter to Prabhas Babu -- Los Angeles 2 July, 1969:

Anyway, for the future I have arranged like this: Sriman Acyutananda Brahmacari is collecting some mrdangas and karatalas in exchange for our magazine, Back To Godhead. The price of one year subscription to Back To Godhead is $5.00, and in exchange of such one year subscription he is accepting a mrdanga and a few pair of karatalas. He has already collected a few mrdangas, and very soon he will have to dispatch them to our various centers. So please let me know whether or not you shall be able to get sanction from the Reserve Bank of India for this exchange policy of accepting goods of the value of one year's subscription. I hope the above is clear and you will do the needful.

Letter to Jayagovinda -- Los Angeles 4 July, 1969:

These four principal demigods are controlling the whole universe, so I hope in the near future Sivananda, yourself, Krishna Das, and Mandali Bhadra will have full control over the German young boys by pushing on this magazine Zuruck Zur Gottheit. I shall be glad to hear whether by this time Mandali Bhadra has arrived there.

Letter to Subala -- Los Angeles 8 July, 1969:

Keep our books and magazines sufficiently, and make propaganda.

Letter to Brahmananda -- Los Angeles 8 July, 1969:

We tried for membership in the beginning, and it was not successful. Collection by Sankirtana Party is the best process, along with selling our books and magazines by organized sale.

Letter to Hayagriva -- Los Angeles 12 July, 1969:

Your first business is to see my books and the magazine, BTG, published very nicely, and for this work certainly you require a very calm and quiet place.

Letter to Jayapataka -- Los Angeles 1 August, 1969:

Please send a copy to me immediately when it is ready. You ask if you should improve the magazine to look like the English BTG, and of course this is very welcome, but first you must organize things so that the French edition can come out regularly every month. There are plans that soon there will be a center in Paris, France, so this French edition of BTG will help a great deal in the success of this center. Also, there are so many French speaking people in Canada, so please try to have this magazine come out on a regular monthly schedule.

Letter to Sudama -- Tittenhurst 19 September, 1969:

Now one thing is that there you have got our magazines, and simply by selling our magazines you can maintain yourself. There will be no difficulty. In all our centers this magazine has given a new impetus for solving the economic question. You will be surprised to know that in Boston they are collecting on the average $120 each day.

Letter to Jayagovinda -- Tittenhurst 8 October, 1969:

How to sell our magazines and literatures you have to find out means and ways. On the whole, everywhere we are arranging to sell our BTG and maintaining our centers on this sale. So what is the defect that you cannot sell? It is printed in the German language, and it is presenting new and sublime ideas.

Letter to Jayagovinda -- Tittenhurst 8 October, 1969:

In that case Bhagavad-gita As It Is may be translated and printed in ZZG in a book shape, so later on it can be reprinted in book form. That is a good idea, but it means you will have to reduce the size of the pages of the magazine.

Letter to Pradyumna -- Tittenhurst 13 October, 1969:

Regarding our books, the scholarly way should be followed. That means as Dr. Radhakrishnan and Bon Maharaja do it, and as Dr. Singh recommends. In all our books and magazines henceforward the whole process should be changed.

Letter to Satsvarupa -- Tittenhurst 26 October, 1969:

I have duly made corrections on the Isopanisad glossary you had enclosed, and I shall send it to Brahmananda as requested by you. I want that in all of our books, magazines and other writings the scholarly presentation be given in all instances, so for every Sanskrit word there must be the appropriate spelling and diacritic marks. Regarding your question about BTG containing more than one essay by me in certain issues, you may use your own judgement in this connection.

Letter to Harer Nama -- London 6 November, 1969:

So continue to push on as you are now doing and as far as possible distribute our books and magazines.

Letter to Brahmananda -- London 7 November, 1969:

I am very much pleased to see all these pictures and our magazines gives information to the people that we do not stick only to the cities, but we train people in the remote villages also. So everything should be done very attentively and amicably.

Letter to Gopala Krsna -- London 8 November, 1969:

But in any case this magazine should be published regularly. The addresses of the Paris devotees are as follows: Suridas Adhikari, 2 Place de la Chapelle, Paris, 18, France. Janardana's address is 6, rue Michelet, 94 Fontenay-Sous-Bois, France.

Letter to Vasudeva -- London 20 November, 1969:

Also, continue to chant all of your rounds daily, and read our magazines and books as much as possible. In this way your future will be very bright, and surely you will be able to do great service to this movement within your lifetime.

Letter to Jayagovinda -- London 8 December, 1969:

Try to make your press department very nice. The magazine is already selling, and if you make further improvements, the sales will also improve. Just like our English BTG: from 5,000 copies they have increased to 25,000 copies per month, and they are going to increase the number of pages from 32 to 40 pages. Regarding the IBM typewriter, is this a composing machine or an ordinary typewriter? If you are able to take a composing machine, that will be very nice. So far as your plan for making Hare Krishna day-glow signs, that is very nice.

Letter to Brahmananda -- London 10 December, 1969:

In your previous letter you told me that Mr. C.L. Jaipuria visited our temple and he paid $10 as contribution and you also presented him with one TLC. Since then, did you write any letter to this gentleman? I know this gentleman has a charitable disposition of mind, and he can help us in so many ways. Try to keep in touch with him by sending magazines and writing letters. He may be able to supply us many things from India, especially Deities.

Letter to Satsvarupa -- London 13 December, 1969:

I was very much pleased to see one of your articles which you picked up from Daksa yajna. The articles should be very scrutinizingly published. We want to make our BTG an authorized, first class magazine, and the writers and students should be equally responsible. So when we meet we shall talk more about this.

Letter to Jayagovinda -- Boston 25 December, 1969:

Let Mandali Bhadra translate our magazines and books, and in the IBM machine you compose it, ready for being photographed and printed. You send the ready matters to Boston, and they will print the magazine without any price from you. The cost of the printing will be balanced by keeping some magazines here for sale; so in that way your center will not have any botheration for paying the price. The balance magazines will be sent to you by ship, and you clear it, sell it, and pay for the monthly installments of the machine. This is the general arrangement I have thought about, without any monetary botheration for any of us. Simply we have to render service. Similarly, you invite such reading matters form Suridas in the French language. You compose it and send the matters for printing here, and in the same way things will be balanced, and the magazines in French language will be sent to Paris and they should partly pay for the IBM machine.

Letter to Suridas -- Boston 26 December, 1969:

In due course of time you will get the magazines, by selling which you try to pay part of the composing machine that Jaya Govinda is going to purchase.