Mada means

Expressions researched:
"mada means"

SB Canto 4

The word durmadena may be analyzed in this way: dur means duṣṭa, or "sinful," and mada means "madness."

SB 4.25.52, Purport:

The gate on the western side of the city was known as Āsurī because it was especially meant for the asuras. The word asura refers to those who are interested in sense gratification, specifically in sex life, to which they are overly attracted. Thus Purañjana, the living entity, enjoys himself to his greatest satisfaction by means of the genitals. Consequently he used to go to the place known as Grāmaka. Material sense gratification is also called grāmya, and the place where sex life is indulged in to a great extent is called Grāmaka. When going to Grāmaka, Purañjana used to be accompanied by his friend Durmada. The word viṣaya refers to the four bodily necessities of life—eating, sleeping, mating and defending. The word durmadena may be analyzed in this way: dur means duṣṭa, or "sinful," and mada means "madness." Every living entity who is in contact with material nature is called mada, or mad. It is said:

piśācī pāile yena mati-cchanna haya

māyā-grasta jīvera haya se bhāva udaya

(Prema-vivarta)

When a person is haunted, he becomes practically insane. When one is in an insane condition, he speaks all kinds of nonsense. Thus to become engaged in sense gratification, one has to accept a friend who is durmada, or badly affected by the material disease.