Prabhupāda: Go-kharaḥ. Go means cows and khara means ass. So anyone who has got this concept that "I am this body," "I am Indian," "I am American," "I am brāhmaṇa," "I am kṣatriya," "I am black," "I am white," "I am fat," "I am thin," "I am this," "I am that," this is ātma-buddhi, dehātma-buddhi. Yasyātma-buddhi... One should know that "I am not this body." That is real knowledge. That is real knowledge. But nobody knows that. Everyone thinking. The fighting is going on all over the world. Just like Israel and the, what other the party?
Devotee: Arabs.
Prabhupāda: (laughs) They are thinking that they are this body, and they are fighting. And everywhere it is going on: "I am this body." Cats and dogs are fighting. So actually, we are not this body. That is knowledge. Therefore Bhagavad-gītā begins when Arjuna was thinking in terms of his body that he was declining to fight in terms of body. "Kṛṣṇa, they are my family members, my brothers, my grandfather, my nephews. How can I kill them?" So therefore Kṛṣṇa, when Arjuna accepted Kṛṣṇa as his spiritual master... Śiṣyas te 'haṁ śādhi māṁ prapannam: (BG 2.7) "Kṛṣṇa, now we are talking like friends, but that will not make a solution, because friendly talking useless waste of time. Let us talk seriously. So I accept You as my spiritual master." Śiṣyas te 'haṁ śādhi māṁ prapannam. "Now you teach me."