View source for If you put something for sale in the market which is very pure, automatically you'll get many customers. Automatic. Because the thing is pure. If you sell pure milk, just from the farm, there will be many hundreds of customers

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{{terms|"If you put something for sale in the market which is very pure, automatically you'll get many customers. Automatic. Because the thing is pure. If you sell pure milk, just from the farm, there will be many hundreds of customers"}}
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<div id="Lectures" class="section" sec_index="4" parent="compilation" text="Lectures"><h2>Lectures</h2>
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<div id="Arrival_Addresses_and_Talks" class="sub_section" sec_index="7" parent="Lectures" text="Arrival Addresses and Talks"><h3>Arrival Addresses and Talks</h3>
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<div id="ArrivalLectureGainesvilleJuly291971_0" class="quote" parent="Arrival_Addresses_and_Talks" book="Lec" index="4" link="Arrival Lecture -- Gainesville, July 29, 1971" link_text="Arrival Lecture -- Gainesville, July 29, 1971">
<div class="heading">The secret is that we have not cheated people, we have not adulterated. If you put something for sale in the market which is very pure, automatically you'll get many customers. Automatic. Because the thing is pure. If you sell pure milk, just from the farm, there will be many hundreds of customers immediately, and if you sell adulterated, homogenized water mixed milk, the milk will be sold, but not very many customers ordinarily. So anything pure will attract.
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<span class="link">[[Vanisource:Arrival Lecture -- Gainesville, July 29, 1971|Arrival Lecture -- Gainesville, July 29, 1971]]: </span><div style="display: inline;" class="text"><p style="display: inline;">We see you chanting the mahā-mantra. Lord Caitanya Mahāprabhu predicted that in every village, town, country on the surface of the globe this saṅkīrtana movement will be spreading. So we are very much obliged to you that in this remote place, which is thousands and thousands miles away from Lord Caitanya's birthplace, Navadvīpa, and you are carrying out, to fulfill His desire, chanting Hare Kṛṣṇa mantra. So Caitanya Mahāprabhu—the picture is there—assisted by four others, Pañca-tattva. Kṛṣṇa appeared in five principles. Lord Caitanya Mahāprabhu is Kṛṣṇa Himself, and Nityānanda Prabhu is His immediate expansion, and Advaita Prabhu is incarnation. Gadādhara Prabhu is internal potency, and śrīvāsādi, Śrīvāsa is heading the list of His devotees. Śrīvāsa represents the marginal potency of Kṛṣṇa.</p>
<p>So śrī-kṛṣṇa-caitanya prabhu-nityānanda śrī-advaita gadādhara śrīvāsādi-gaura-bhakta-vṛnda means Kṛṣṇa complete. Just like when we speak of a king, "king" does not mean king is alone. He, somebody says the king is coming here, it is to be understood that king with his associates coming. King does not come alone. Whenever a..., the king goes, he goes with his secretary, minister, commander, so many other people. King is never alone. There must be queen also, and queen's associates. Similarly, Kṛṣṇa, the supreme king, how He can be alone? He's not alone. He's always with His associates. Therefore you see Kṛṣṇa's picture, Vṛndāvana picture. He's with His associates—a cowherds boy, a cowherds girl, Kṛṣṇa's father Nanda Mahārāja, Mother Yaśodā. But Kṛṣṇa is not alone. Supreme..., any person, he can not be alone. Just like we are here, we are not alone. We are so many friends, so many associates. So person does not mean alone. Person means with associates. This Śrī Kṛṣṇa Caitanya Prabhu Nityānanda, worshiping Lord Caitanya Mahāprabhu means to worship Him with His associates, Pañca-tattva. Pañca-tattvātmakaṁ kṛṣṇaṁ bhakta-rūpa-svarūpakam.</p>
<p>Kṛṣṇa has appeared as a devotee. In the Bhagavad-gītā, Kṛṣṇa, the Supreme Lord, ordered that "You give up all engagements. Just surrender and I'll give you protection." But people sometimes misunderstood Him. There are many so-called commentators on the Bhagavad-gītā. They mislead people by giving some wrong commentation on Kṛṣṇa. One big scholar in India, Dr. Radhakrishnan, he gives comments on a verse where is direct order of Kṛṣṇa, man-manā bhava mad-bhakto, mad-yājī māṁ namaskuru ([[Vanisource:BG 18.65 (1972)|BG 18.65]]), that "You become My devotee, always think of Me, offer your obeisances unto Me." But Rādhā..., Radhakrishnan comments in a different way. "This obeisances is not to the person Kṛṣṇa." Just see. Such a big scholar, he is misinterpreting, "Not to the person Kṛṣṇa." In this way, Bhagavad-gītā, although widely read all over the world, in all countries, they are being mislead by improper commentary. So we are therefore trying to present Bhagavad-gītā or Kṛṣṇa as He is. And by the grace of Kṛṣṇa, it is coming out successful. For thousands of years Bhagavad-gītā was being read in foreign countries by big, big scholars, philosophers, but there was not a single devotee of Kṛṣṇa. But we have started this movement, not even five years old, we have got sixty branches, and there are thousands and thousands of devotees. Why? The secret is that we have not cheated people, we have not adulterated. If you put something for sale in the market which is very pure, automatically you'll get many customers. Automatic. Because the thing is pure. If you sell pure milk, just from the farm, there will be many hundreds of customers immediately, and if you sell adulterated, homogenized water mixed milk, the milk will be sold, but not very many customers ordinarily. So anything pure will attract. That is natural. Pure love, pure foodstuff, anything pure. Pure gold. In economics also. It is said, "Bad money drives away good money." If you put bad money, just like nowadays the currency is some paper, paper currency, so drives away good money. Good money means gold coins. They are not to be seen. That's economic law. As soon as you put bad money, the good money will vanish.</p>
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