GBC - reading and distributing books

Expressions researched:
gbc |"governing body" |"G.B.C." |"gbc's" |gbcs |"Governing board" |book |books

Lectures

Srimad-Bhagavatam Lectures

GBC member means they will see that in every temple these books are very thoroughly being read and discussed and understood and applied in practical life

Lecture on SB 2.9.3 -- Melbourne, April 5, 1972:

Prabhupāda: Similarly, the GBC member means they will see that in every temple these books are very thoroughly being read and discussed and understood and applied in practical life. That is wanted, not to see the vouchers only, "How many books you have sold, and how many books are in the stock?" That is secondary. You may keep vouchers... If one is engaged in Kṛṣṇa's service, there is no need of vouchers. That is... Everyone is doing his best. That's all. So we have to see that things are going on very nicely. So in that way the GBC members should divide some zones and see very nicely that things are going on, that they are chanting sixteen rounds, and temple management is doing according to the routine work, and the books are being thoroughly discussed, being read, understood practically. These things are required. Now, suppose you go to sell some book and if somebody says, "You have read this book? Can you explain this verse?" then what you will say? You will say, "No. It is for you. It is not for me. I have to take money from you. That's all." Is that very nice answer?

Devotee: No, Śrīla Prabhupāda.

Prabhupāda: Then? "We have written this book for your reading, not for our reading. We are simply collect money." That's all.

Sudāmā: Śrīla Prabhupāda? If while in the process of the studying of the book, there is some disagreement, one...

Prabhupāda: What disagreement? Everything is explained there. Why there shall be disagreement?

Sudāmā: Well, if there is no understanding, but still, the question, there is a question presented, then...

Prabhupāda: Then without understanding... or understanding... What is the difficulty? Everything is explained there. So what is the difficulty of disagreement? Everything, word to word meaning is there. Translation is there. Purport is there. Where is the difficulty?

Sudāmā: The point is, then, to practically apply. Then you will understand.

Prabhupāda: Practical application means that this "I" and "mine," it is all misconception. Everything belongs to Kṛṣṇa. I am His servant. When I say "I," "I" means "I am servant of Kṛṣṇa." And if I say "my, mine, Kṛṣṇa is mine. I am Kṛṣṇa's, Kṛṣṇa is mine." That is perfect "I" and "mine." "I am Brahman, I am God, I am the Supreme, I am moving the stars"—just like these rascals, they think like that—that is rascaldom. There are so many rascals, they think like that, meditate, "I am the Supreme, I am moving the star. I am moving the sun. It is being controlled by me." That is their meditation. That is explained there. That is their meditation. Is it not? Does not somebody meditate like that? They do not take actual, whether actually he is able to move the sun and moon, but foolishly thinking like that. They are taught that "If you simply think like that, then one day you will become." How impractical proposition. Our proposition, that we also think about Kṛṣṇa's pastimes in order to enter into Kṛṣṇa con..., but not to become Kṛṣṇa, but to be allowed into the eternal pastimes of Kṛṣṇa, nitya-līlā-praviṣṭha. Our thinking, we are thinking of Kṛṣṇa's pastimes, sadā tad-bhāva-bhāvitaḥ [Bg. 8.6], not to become Kṛṣṇa, even not to become the cowherd boy. Ours is always—we want to become the servant of the cowherd boy. Those who are thinking of becoming gopī, the maidservant of another gopī. That is our proposition. If I think that "I shall become mother Yaśodā," that is also Māyāvāda. That is also Māyāvāda, exactly like that, if one thinks that "I shall become Kṛṣṇa." Our only proposition is how to be engaged in the service of Kṛṣṇa. That is explained. So if there is difficulty, we should discuss among ourselves and clear it, but there must be thorough discussion and understanding. And the president of the center, he should be able to answer the questions of other members. If he is unable, then he should ask the local general secretary. Then, at last, it should come to me, not that all the questions are going to me directly and "We are simply busy, vouchers and reports." So these things should be very carefully noted. The president means he must be very expert. He should be... Secretaries, they should be all expert in reading. This is our main business, to study, to know things. Otherwise, what is this? Now, this boy is asking question means he should have asked question to the senior members. What is your next question?

Devotee: The question is, Prabhupāda, that if there is question or not understanding in the course of a class, if the proper answer cannot be given, if one sincerely approaches you within the heart, then you will give understanding?

Prabhupāda: I have given understanding already in my book. That I am explaining. Why these books are being written? Just to explain things very nicely. They are already there. You try to understand. If you cannot understand, then you... [break] ...make the thing clear. But you are unable to understand. So in that case you have to cleanse yourself. Ceto-darpaṇa-mārjanam [Cc. Antya 20.12]. Both things. You must be able to understand and the instructor should be able to make you understand, both of them... Just like Śukadeva Gosvāmī and Parīkṣit Mahārāja, Arjuna and Kṛṣṇa. One answer, and he's answered, but the answer is not understandable by us. But Arjuna is understanding. Śukadeva Gosvāmī is understanding. Just like this is a question, attempt?

Bali-mardana: Śukadeva Gosvāmī and Parīkṣit?

Prabhupāda: Yes. So sometimes we cannot understand due to our incapable(?). But things are already there. So by discussing, by repeated trying to understand and being cleansed of heart, everything will be done. Tad viddhi praṇipātena paripraśnena sevayā [Bg. 4.34]. The two things are there—seva and praṇipāt: surrender, at the same time, service. Sevonmukhe hi jihvādau svayam eva sphuraty adaḥ [Brs. 1.2.234]. If one is inclined to give service, then automatically things become understood. This is science like that.

yasya deve parā bhaktir

yathā-deve tathā gurau

tasyaite kathitā hy arthāḥ

prakāśante mahātmanaḥ

[ŚU 6.23]

This spiritual science cannot be understood simply by academic knowledge or by challenge. The sevā-vṛtti, the service attitude, must be there. Otherwise it will never be understood. Yasya deve parā bhaktir yathā-deve tathā gurau. These are the Vedic injunction. So let us have...[break] Each and every śloka should be very, very scrutinizingly understood. That should be the first business in the temples. Of all these books. We have got so many books. Simply if we make arrangement for selling, not for understanding, then it will be simply materialistic. Both things must go on. Go on.

Conversations and Morning Walks

1971 Conversations and Morning Walks

All GBC members should organize like that. Then everything will be all right. And sell books.

Room Conversation -- August 15, 1971, London:

Prabhupāda: Electric guitar, if it is, they chant Hare Kṛṣṇa only, nothing else, then it is all right. But as far as possible, simply mṛdaṅga and kartāl. But if GBC thinks that it attracts more people so they give contribution, that is a different thing. Otherwise there is no need.

Parivrājakācārya: I think nothing can attract like mṛdaṅgas and karatālas.

Prabhupāda: That is practical, we have seen.

Parivrājakācārya: When we put guitars, it waters it down. It doesn't have the same effect.

Prabhupāda: All GBC members should organize like that. Then everything will be all right. And sell books. Now you... What is the name? Maṇḍalībhadra, he is slow. So you translate.

1977 Conversations and Morning Walks

So now you all GBC make a plan how to introduce the books in every home

Room Conversation -- January 29, 1977, Bhuvanesvara:

Prabhupāda: So now you all GBC make a plan how to introduce the books in every home. The same policy in other languages also. America is English language. Similarly, we can do here also in Hindi language, in Oriya language, or in Europe. So we have got much work ahead. Don't think our business is finished. No. Simply very intelligent we have to do it.

Now Kṛṣṇa has given us, and there will be no scarcity of money. You print book and sell. So everything is there. We have got good shelter all over the world. We have got income. You stick to our principles

Room Conversation -- April 22, 1977, Bombay:

Prabhupāda: Stick to our principle, and see our GBC is very alert. Then everything will go on, even I am not present. Do that. That is my request. Whatever little I have taught you, follow that, and nobody will be aggrieved. No māyā will touch you. Now Kṛṣṇa has given us, and there will be no scarcity of money. You print book and sell. So everything is there. We have got good shelter all over the world. We have got income. You stick to our principles, follow the... Even if I die suddenly, you'll be able to manage. That's all. That I want. Manage nicely and let the movement go forward. Now arrange. Don't go backward. Be careful. Āpani ācari prabhu jīveri śikṣāya.

I have given my ideas and direction in my books. People appreciate. I think from my side I have done everything. Is it not? Do you think or not?

Morning Conversation -- April 29, 1977, Bombay:

Prabhupāda: Now you GBC, young boys, all, American, expert, you have got all intelligence, resources, so don't spoil. Let the movements go forward more and more. Now you have got nice places, filled with devotees. Don't be anxious for me. That, Kṛṣṇa will take. And even if I go, where is the harm? Old man. I have given my ideas and direction in my books. People appreciate. I think from my side I have done everything. Is it not? Do you think or not?

Tamāla Kṛṣṇa: Yes, you have done everything.

Prabhupāda: Hm? So you are young men, American boys.

Tamāla Kṛṣṇa: Still, we want the whole Bhāgavatam, Śrīla Prabhupāda.

Prabhupāda: That will be done. Even it is not fulfilled, so there is no harm. But don't send me, in any case, in hospital. Now I am pointing out this. They are useless.

Correspondence

1970 Correspondence

Now I have invested the GBC for maintaining the standard of our Krsna Consciousness Society, so keep the GBC very vigilant. I have already given you full directions in my books

Letter to Satsvarupa -- Calcutta 13 September, 1970: Now I have invested the GBC for maintaining the standard of our Krsna Consciousness Society, so keep the GBC very vigilant. I have already given you full directions in my books. Please counteract this contamination which has been spread throughout our Society.

So my oral instruction as well as my books are all at your service. Now you GBC consult them and get clear and strong idea, then there will be no disturbance

Letter to Hayagriva -- Calcutta 14 September, 1970: From the very beginning I was strongly against the impersonalists and all my books are stressed on this point. So my oral instruction as well as my books are all at your service. Now you GBC consult them and get clear and strong idea, then there will be no disturbance. Disturbance is caused by ignorance; where there is no ignorance, there is no disturbance. The four Sannyasis may bark, but still the caravan will pass. There is every evidence that they are influenced by some of my fourth-class Godbrothers.

Letter to Bali-mardana -- Bombay 4 November, 1970: Please report to me fortnightly, and correspond with your other GBC men as well. I request that you always display and distribute my books wherever possible.

As you are a member of the governing body, I wish to draw your attention to the fact that 10,000 KRSNA books and 5,000 NODs were recently published

Letter to Jagadisa -- Bombay 28 November, 1970: As you are a member of the governing body, I wish to draw your attention to the fact that 10,000 KRSNA books and 5,000 NODs were recently published. So the price of these books alone come to the point of about $100,000. If 50% even were collected, then it would have been $50,000. The present arrangement is that all book collection goes to Dai Nippon firm in Japan but so far money transferred there is only $21,000. That is 1/4 of the gross value. I think $50,000. at least should have been deposited there by this time. If I'm not wrong in my calculation, you can talk this matter amongst yourselves, especially Karandhara, and do the needful. I'm sure KRSNA will be accepted all over the world. In India also we are getting good response. Practically men are becoming life members just by seeing this book. We have no other asset at the present moment.

Also continue placing my books in libraries, colleges, bookstores, etc. and gradually the public will learn to appreciate this stock of transcendental literature

Letter to Bhagavan -- Bombay 30 November, 1970: I have received a copy of the GBC meeting held in Pittsburgh and I hope that all of you GBC members will continue your present course of action. Always be acting for Krishna. Krishna Consciousness means to be alive, not that if we get some time, we lay down and sleep. So your activities and reports are all encouraging to me, so please continue in this way. Also continue placing my books in libraries, colleges, bookstores, etc. and gradually the public will learn to appreciate this stock of transcendental literature. People are accustomed to read all kinds of rubbish literatures. The principle is there—reading. We simply have to direct their attention to Krishna.

So the management may be returned to Advaita and the GBC may cooperate in this way for the continued uninterrupted function of our press department.

Letter to Satsvarupa -- Surat 19 December, 1970: I have given him this special permission in this case, so you also please let him do anything, but let him be always engaged in printing our books and other required literatures. It is my opinion that he should remain as individual manager of ISKCON Press because of his experience and ability in the matter practically. I do not think that you are able to be the manager because you have got too many other very important duties. So the management may be returned to Advaita and the GBC may cooperate in this way for the continued uninterrupted function of our press department.

1971 Correspondence

If we can distribute KRSNA book in thousands upon thousands, automatically the Krsna Consciousness Movement will be spread up. You have rightly drawn the attention of the GBC on this point

Letter to Bali-mardana -- Calcutta January 6, 1971: I am so pleased that you are thinking of distributing my books to the largest extent. Distribution of books means propagation of our mission. If we can distribute KRSNA book in thousands upon thousands, automatically the Krsna Consciousness Movement will be spread up. You have rightly drawn the attention of the GBC on this point.

It is good that you GBC members are meeting and conjointly discussing such things as life membership, book distribution, etc

Letter to Bhagavan -- Gorakhpur 16 February, 1971: It is good that you GBC members are meeting and conjointly discussing such things as life membership, book distribution, etc. The future hope of solid standing of our mission is on the proper management of our governing body. Now we are increasing in volume. The area of our activity is expanding. Under the circumstances, if our management goes on nicely to maintain our prestige and good name, that will be our success. Such status quo can be maintained only on our being freed from any kind of sense gratifying attitude, because pure devotional service means: anya avhilasita sunya or without any other desire than to satisfy Krishna.

The local GBC members and myself are considering a penguin size and style for KRSNA book, paper back edition in three parts completing the two whole volumes and selling at a cheap price of 75 cents per one part

Letter to Karandhara -- Calcutta 17 May, 1971: The local GBC members and myself are considering a penguin size and style for KRSNA book, paper back edition in three parts completing the two whole volumes and selling at a cheap price of 75 cents per one part. Three parts will cost only $2.25. So what is your idea? According to their opinion, this cheap paper bound KRSNA book will have tremendous market in USA and Europe. Do you advise that such book shall be printed? On hearing from you I shall do the needful. But in my heart I want that KRSNA book in small or large form, should be distributed in every home who are English-speaking people.

I think the book fund can maintain only 10% of the books produced. That will be economical. Otherwise, whatever GBC members decide, I have nothing to disagree with

Letter to Rupanuga, Bhagavan, Satsvarupa -- Bombay 15 June, 1971: I think the book fund can maintain only 10% of the books produced. That will be economical. Otherwise, whatever GBC members decide, I have nothing to disagree with. But economically the existing proposal is not very sound. Books must be produced to the extent of $15,000 per month and then it is all right.

Please try to distribute our books very very widely in all languages. That will push our movement very rapidly

Letter to Karandhara -- Nairobi 16 October, 1971: Please try to distribute our books very very widely in all languages. That will push our movement very rapidly. We are now preparing a book on philosophical discussions. Syamasundara. is daily discussing with me the views of the different Western philosophers and we are studying them from the ISKCON point of view. This work is going on regularly and Aravinda is typing them regularly. So very soon a book will come out. When I go back to India I shall review all the Indian systems of philosophy also, from this angle of vision, so that this book will be very much interesting to the student class in the schools and the colleges. Try to encourage all our centers to go to the schools and colleges and introduce our philosophy, books and literatures. As soon as I see that you GBC members are managing everything very nicely I shall completely retire for writing my books only and I am thinking of staying in Mayapur for six months and in your camp, L.A., for six months. I hope in L.A. the Deity worship is going on very nicely; dress, flowers, ornaments, arati, cleanliness, foodstuffs, all of them must be regular, accompanied by kirtana, street sankirtana, distribution of literature, etc.

I have recently informed the GBC to allow each temple to keep 25% of the money they collect from direct book and magazine sales for temple maintenance, 75% to be sent to Book Fund.

Letter to Lalita Kumar -- Delhi 15 November, 1971: If you simply push on this one activity of distributing my books, your all success will be there. I have hatched this "transcendental plot for getting money by selling my books, and if we stick only to this plan, and use our brain for selling books, there will easily be sufficient money. I have recently informed the GBC to allow each temple to keep 25% of the money they collect from direct book and magazine sales for temple maintenance, 75% to be sent to Book Fund. Supposing you can sell 800 dollars a week worth of literature (retail price). Will not 200 dollars weekly be sufficient for food and rent? If not, increase book sales, or, until things are adjusted in this way, supplement in other ways, but try to avoid too much business as this distracts us from our real mission. If Krishna sees that we are very active to spread information about Him, He is Master of the Goddess of Fortune, He will give everything!

1972 Correspondence

It is better if devotees can address their questions to you, and because I have now given you everything you are able to answer all such questions from what you know, and if there is any difficulty you may consult my books, or you may write me if necessary

Letter to Hamsaduta -- Madras 14 February, 1972: Now our Society is growing very rapidly all over the world, and the burden of administration is taxing me too much and taking too much time. So I want that you all GBC men work cooperatively to manage things now, along with the other officers, and it is better if devotees can address their questions to you, and because I have now given you everything you are able to answer all such questions from what you know, and if there is any difficulty you may consult my books, or you may write me if necessary.

have given them everything, so they shall be able to answer all questions, and if they cannot answer from their experience, then I have given answer in my books—and still if they cannot answer, they may ask me

Letter to Kirtika -- Calcutta 16 February, 1972: It is a very important question, and I am glad that you have asked me, but I think from now on the GBC men may be consulted in all such matters of temple management and affairs. I have given them everything, so they shall be able to answer all questions, and if they cannot answer from their experience, then I have given answer in my books—and still if they cannot answer, they may ask me. But now we are expanding very rapidly with so many centers throughout the world, and every day I am receiving not less than ten to fifteen important letters. I am always very much encouraged to hear from my disciples and to reply them, but now I am old man and I have inclination for philosophy and translating, and if all day and night I am reading and answering and signing letters then I cannot utilize this, the fag end of my life, to give you so many nice literatures like the Vedas, Upanisads, Puranas, Ramayana, Mahabharata, and other books in our own Gaudiya line, like Rupa Goswami, Sanatana Goswami, Visvanatha Cakravarti and others. So if the GBC which I have appointed for this task will kindly now assist me in this way, by handling very expertly and with all good consideration all matters of managing, I shall devote my full time to giving you further nice books.

Now, so far the BTG and Book Funds are concerned, these matters shall be managed separately from the GBC by a body known as The Bhaktivedanta Book Trust.

Letter to All Temple Presidents -- Tokyo 22 April, 1972: Now, so far the BTG and Book Funds are concerned, these matters shall be managed separately from the GBC by a body known as The Bhaktivedanta Book Trust. The Book Trust shall be comprised of Srila Prabhupada, Karandhara dasa, and Bali Mardan dasa. They shall combinedly collect the sales proceeds from each Center and utilize all funds for the printing of Srila Prabhupada's books and the construction of ISKCON Centers all over the world. Not a farthing is to be spent for any other purpose.

your first concern should be book and magazine distribution. We have to increase our preaching propensity. That is our main business. Your reports of book distribution are very, very encouraging

Letter to Hamsaduta -- Tokyo 24 April, 1972: This program to make each and every center spiritually strong should be the duty of the GBC. So far financing, let them do in their own way, and you can simply advise them. Don't bother too much about financial matters, but your first concern should be book and magazine distribution. We have to increase our preaching propensity. That is our main business. Your reports of book distribution are very, very encouraging. The more you distribute our books and magazines, that is solid work.

I am very glad that you are leading all others in book distribution, so you go on with your work in this way and Krishna will give you all the clear idea of how to do everything

Letter to Satsvarupa -- Tokyo 2 May, 1972: It is better to forget past incidents, whatever is done is done. Let us look forward to correcting our mistakes. So far you are concerned, I am very much convinced of your sincere service. I am especially glad that the school Gurukula is improving more and more in its standard under your management. That is our real work, to educate people in spiritual life by giving them the practical example, so I wanted that the GBC would be a chosen body of men for that purpose, to see how the students are learning and reporting to me as my secretaries. I do not know how you could have missed these points, as they are clearly spelled out in my original constitution. Anyway, whatever is done, is done. So I am very glad that you are leading all others in book distribution, so you go on with your work in this way and Krishna will give you all the clear idea of how to do everything.

This is very serious business, if we go to so much effort to make these books available to the human society

Letter to Bali-mardana -- Honolulu May 9, 1972: I have appointed this GBC to maintain the standards. I don't do these things. I am always careful about the mail and the money. This is very serious business, if we go to so much effort to make these books available to the human society, and then no one takes care and portions are lost, and no money is paid by the temples to Book Fund, then what is the use?

So especially you must encourage the students to read our books throughout the day as much as possible, and give them all good advice how to understand the books, and inspire them to study the things from every point of view

Letter to Hamsaduta -- Los Angeles 22 June, 1972: This means that now you all leaders, especially the GBC members, must become very much responsible and do the work that I am doing to the same standard. So I want you leaders especially to become very much absorbed in the philosophy of Bhagavad-gita, Srimad-Bhagavatam, and become yourselves completely convinced and free from all doubt. On this platform you shall be able to carry on the work satisfactorily, but if there is lack of knowledge, or if there is forgetfulness, everything will be spoiled in time. So especially you must encourage the students to read our books throughout the day as much as possible, and give them all good advice how to understand the books, and inspire them to study the things from every point of view.

So let us concentrate on training our devotees very thoroughly in the knowledge of Krishna Consciousness from our books, from tapes, by discussing always, and in so many ways instruct them in the right propositions

Letter to Hamsaduta -- Los Angeles 22 June, 1972: Now we have got so many students and so many temples but I am fearful that if we expand too much in this way that we shall become weakened and gradually the whole thing will become lost. Just like milk. We may thin it more and more with water for cheating the customer, but in the end it will cease to be any longer milk. Better to boil the milk now very vigorously and make it thick and sweet, that is the best process. So let us concentrate on training our devotees very thoroughly in the knowledge of Krishna Consciousness from our books, from tapes, by discussing always, and in so many ways instruct them in the right propositions.

So the art is to sell many many books and not to irritate the public, so you may instruct all the others how to do this successfully. That is sannyasa. That is GBC.

Letter to Bali-mardana -- Los Angeles 30 September, 1972: So if the sankirtana parties in Satsvarupa's zone are irritating the public for selling so many books, that is one thing, but by their selling books they are doing the greatest service. What your one hour of preaching will do, they will hear and go away, but if they have one book at home, they will read, their friends will read, and something solid work is done. So the art is to sell many many books and not to irritate the public, so you may instruct all the others how to do this successfully. That is sannyasa. That is GBC. There are so many places to go, so why there should be business competition sankirtana parties in New York? This problem should be adjusted between the GBC men.