Pradyumna: "Driven by affection for his wife and children, a family man works day and night. A philanthropist works in the same way for love of the greater family, and the nationalists for the cause of his country and countrymen. That force which drives the philanthropist, the householder and the nationalists is called rasa, or a kind of..."
Prabhupāda: That attractiveness is called rasa, mellow, taste.