Mohsin Hassan: How about the meaning of the chanting. You are insist on chanting.
Prabhupāda: Chanting is to make the process very easy. Because in this age people are unfortunate, short living, and they are attracted in false things, they are very slow, they do not take it very seriously. Therefore chanting is a common platform. Anyone can chant. Anyone, even the child can chant, the old man can chant, the fool can chant, the intelligent can chant, the rich can chant, the poor can chant. So the chanting is a common; therefore it is becoming successful. And chanting means, Kṛṣṇa being absolute, Kṛṣṇa's name and Kṛṣṇa there is no difference. Absolute means there is no duality. As in this dual world there is difference between the name and the substance, in the absolute world there is no difference between the name and the substance. Both of them are the same. So therefore chanting of Kṛṣṇa's name means associating with Kṛṣṇa directly. And because they are associating with Kṛṣṇa directly, they're quickly becoming purified. Just like if you touch a metal rod to the fire, it becomes warm and then it acquires the quality of the fire. The metal rod, you can touch anywhere, it will burn, although it is metal rod. But because it acquired the quality of the fire, it can burn, it can act as fire. Similarly, if we constantly associate with Kṛṣṇa, then we acquire the spiritual quality. Then we can act as spiritual very quick. This is the point.