Prabhupāda: That attractiveness is called rasa, mellow, taste. Go on.
Pradyumna: "...or a kind of mellow, or relationship whose taste is very sweet. Bhakti-rasa is a mellow different from the ordinary rasa enjoyed by mundane workers. Mundane workers labor very hard, day and night, in order to relish a certain kind of rasa which is understood as sense gratification. The relish or taste of the mundane rasa does not long endure, and therefore mundane workers are always apt to change their position of enjoyment. A business man is not satisfied by working the whole week; therefore wanting a change for the weekend, he goes to a place where he tries to forget his business activities. Then, after the weekend is spent in forgetfulness, he again changes his position and resumes his actual business activities. Material engagement means accepting a particular status for some time and then changing it. This position of changing back and forth is technically known as bhoga-tyāga, which means..."
Prabhupāda: Bhoga-tyāga. Bhoga and tyāga. Go on.