View source for Amongst all the senses, the tongue, taste, it is very strong. In your country especially, for the tongue so many advertisement: this wine, that wine, varieties of cigarettes, restaurants, roasted beef, so many things, just attracting the tongue

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<div id="Lectures" class="section" sec_index="4" parent="compilation" text="Lectures"><h2>Lectures</h2>
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<div id="Srimad-Bhagavatam_Lectures" class="sub_section" sec_index="1" parent="Lectures" text="Srimad-Bhagavatam Lectures"><h3>Srimad-Bhagavatam Lectures</h3>
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<div id="LectureonSB6152DetroitAugust51975_0" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="689" link="Lecture on SB 6.1.52 -- Detroit, August 5, 1975" link_text="Lecture on SB 6.1.52 -- Detroit, August 5, 1975">
<div class="heading">Amongst all the senses, the tongue, taste, it is very strong. In your country especially, for the tongue so many advertisement: this wine, that wine, varieties of cigarettes, restaurants, roasted beef, so many things, just attracting the tongue, "Please come here. Please come here and be entangled." This advertisement. So one has to control the tongue.
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<span class="link">[[Vanisource:Lecture on SB 6.1.52 -- Detroit, August 5, 1975|Lecture on SB 6.1.52 -- Detroit, August 5, 1975]]: </span><div style="display: inline;" class="text"><p style="display: inline;">This is the position of all of us living entities. Because we cannot control the mind and the senses, especially karmendriya, the eyes, the ear, the tongue, the touch, the udara upastha... Pāṇi, pāda, pāyu, udara, upastha, these five karmendriya Pāṇi means hand, pāyu means rectum, and pāda means leg. Udara means belly, and upastha means genital. And these are karmendriya, and mind So mind dictates, "Oh, let me see this beautiful thing"—immediately eyes act. "Let me hear this sweet song"—immediately ear is engaged. So of all, the jihvā, the tongue, is very strong. Therefore Bhaktivinoda Ṭhākura has sung, tā'ra madhye jihwā ati, lobhamoy sudurmati. Amongst all the senses, the tongue, taste, it is very strong. In your country especially, for the tongue so many advertisement: this wine, that wine, varieties of cigarettes, restaurants, roasted beef, so many things, just attracting the tongue, "Please come here. Please come here and be entangled." This advertisement. So one has to control the tongue. Tā'ra madhye jihwā ati, lobhamoy sudurmati. This is very secret science that you have to clear out your path of liberation by controlling the tongue. Then other things will be controlled, the straight line: tongue, then belly, then genital. Therefore in our society we have restricted the tongue: "Don't eat meat. Don't take intoxication." And then, the straight line: "No free use of the genital, illicit sex." These things are required if you want to be free from this material entanglement. This is called tapasya.</p>
<p>Human life is meant for tapasya, not to live like cats and dogs and hogs. That is not human life. Nāyaṁ deho deha-bhājāṁ nṛloke kaṣṭān kāmān arhate viḍ-bhujāṁ ye ([[Vanisource:SB 5.5.1|SB 5.5.1]]). This body, all bodies, are there in the darkness. Therefore it is said, dehy ajñaḥ. The lower animals, they are ajñaḥ. They cannot control. But human body is meant for controlling. Na ayaṁ deho deha-bhājāṁ nṛloke. Nṛloke means "in the human society." Na ayaṁ deha. Everyone has got body. Cats and dogs, they have got body. The trees also have body. The worms have body. All living entity, anyone who has come into this material world, under different body or different dress, they are suffering in this material world. Therefore the śāstra is meant for the human being so that he can understand his awkward position. So everywhere this is advised, ayaṁ deha: "You had many other bodies in your past lives' evolution. Now, this body," ayaṁ deha, nāyaṁ deho deha-bhājāṁ nṛloke, "one who has got this human form of body," nāyaṁ deho deha-bhājāṁ nṛloke kaṣṭān kāmān arhate viḍ-bhujām ([[Vanisource:SB 5.5.1|SB 5.5.1]]), "don't engage yourself for simply for eating, sleeping, in very hard labor." Just like at the present moment huge, big, big industries, karma It is called ugra-karma. Ugra-karma means ferocious activities. Anyone who has gone into the factories, it is ferocious activities, unnecessarily economic development. So this is kaṣṭān, so much laboring. Even the animals, they do not undergo so much laboring. And a human being is engaged in so much laboring? Kaṣṭān kāmān. And what for, laboring, working? Now, kāmān, to sense gratify, that's all. This is the highest state. Whole day and night, night shift, day shift, and—who was telling? Upendra—that our next door neighbor, he wanted to sleep up to ten o'clock. So when they were, I mean to say, sweeping the floor he became disturbed because last night he had drunk and sense gratification, now, little disturbance, he cannot sleep. You are creating in this way entanglement, ajñaḥ, dehy ajñaḥ, on account of his ignorance. And this education system is keeping him more and more in ignorance. Mūḍha.</p>
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