Mad after sense gratification

Expressions researched:
"mad after sense gratification"

Bhagavad-gita As It Is

BG Chapters 1 - 6

People are mad after sense gratification, and they do not know that this present body, which is full of miseries, is a result of one's fruitive activities in the past.

BG 5.2, Purport: "People are mad after sense gratification, and they do not know that this present body, which is full of miseries, is a result of one's fruitive activities in the past. Although this body is temporary, it is always giving one trouble in many ways. Therefore, to act for sense gratification is not good. One is considered to be a failure in life as long as he makes no inquiry about his real identity. As long as he does not know his real identity, he has to work for fruitive results for sense gratification, and as long as one is engrossed in the consciousness of sense gratification one has to transmigrate from one body to another. Although the mind may be engrossed in fruitive activities and influenced by ignorance, one must develop a love for devotional service to Vāsudeva. Only then can one have the opportunity to get out of the bondage of material existence."