Jñāna: A farm means also we may engage the people because they are not so...
Prabhupāda: First of all be engaged yourself. Then they will see the example and they'll join. Just like in our New Vrindaban. Other men from other farms, they are coming, and they are offered this milk preparation, burfi, sandeṣa, rasagullā, rabri, so many, halavā. They become: "Oh, so many nice things can be prepared from milk?" They do not know, uncivilized. Cut the animal and eat. A most crude civilization. When people were not civilized, they used to do that. Civilization means you know, you must know how to live very nicely. That is civilization. But they do not know even that. Simply eating meat and wine, meat and wine, that's all. And this is going on as civilization. They do not know what is the meaning of civilization. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). Real civilization means to understand God. Here is God. Who'll accept, either you say God or nature, that "You are under control. You are not free."? That, this dog's obstinacy, they will not take it. Like a dog. What is the meaning of dog obstinacy? He'll go on disturbing, "Gow! Gow! Gow! Gow! Gow!" This is dog consciousness.