In the Fifth Canto of Śrīmad-Bhāgavatam it is clearly stated by Ṛṣabhadeva to His sons, "Persons engaged in fruitive activities are repeatedly accepting birth and death, and until they develop a loving feeling for Vāsudeva, there will be no question of getting out from these stringent laws of material nature." As such, any person who is very seriously engaged in his occupational duties in the varṇas and āśramas, and who does not develop love for the Supreme Personality of Godhead, Vāsudeva, should be understood to be simply spoiling his human form of life.
This is confirmed also in the Eleventh Canto of Śrīmad-Bhāgavatam, Eleventh Chapter, verse 32, in which the Lord says to Uddhava, "My dear Uddhava, any person who takes shelter of Me in complete surrender and follows My instructions, giving up all occupational duties, is to be considered the first-class man." In this statement of the Supreme Personality of Godhead, it is understood that people who are generally attracted to philanthropic, ethical, moral, altruistic, political and social welfare activities may be considered nice men only in the calculation of the material world. From Śrīmad-Bhāgavatam and other authentic Vedic scriptures we learn further that if a person simply acts in Kṛṣṇa consciousness and discharges devotional service, he is considered to be far, far better situated than all of those persons engaged in philanthropic, ethical, moral, altruistic and social welfare activities.