Pradyumna: "Therefore they are compared to the camel who relishes thorny twigs because he likes the taste of the twigs mixed with blood. He does not realize that it is his own blood and that his tongue is being cut by the thorns. Similarly, to the materialist his own blood is as sweet as honey. And although he is always harassed by his own material creations, he does not wish to escape. Such materialists are called karmīs. Only a few may feel tired of material engagement and desire to get out of the labyrinth. Such intelligent persons..."
Prabhupāda: Bahūnāṁ janmanām ante jñānavān māṁ prapadyate (BG 7.19). After many, many births they come to realize that "This is not the way of solution. I must take shelter of the Supreme Personality of Godhead."